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New Budget For FY2024-25 Leaves Salaried Class Shocked!

Federal Minister Announces Budget
Image Source: Business Recorder

Following the release of Pakistan’s budget for the fiscal year 2024–2025 yesterday, there is a noticeable feeling of shock that sweeps across the country. The public seems to be confused and concerned about the government’s budget plan, which was hailed as a way to get the nation through economic difficulties. But ultimately, this year’s budget announcement is only about to make things more difficult for the people. Let’s have a closer look at the highlights of the recently announced budget.

The Common Man’s Nightmare

The budget for FY2024-25 of 18.9 trillion Pakistani rupees ($67.84 billion), sets high goals in the face of difficult economic conditions. The administration intends to deal with a 6.9% GDP budget deficit while aiming for 3.6% economic growth. With defense spending projected to cost 2.1 trillion rupees and debt servicing is predicted to consume a staggering 9.8 trillion rupees!

The Federal Board of Revenue (FBR) has set an enormous tax revenue target of Rs. 12.9 trillion of the Budget For FY2024-25, which has left many people shocked. This number is a considerable increase over prior years, suggesting that the government will tighten its grip on tax evaders while the salaried class prepares for the consequences.

All The Important Details From Budget FY2024-25

While the budget for FY2024-25SaU cover’s a vast spectrum of domains, we’ll be focusing on the more important aspects. These will in one way or another be directly linked to your average salaried individual. Here are the highlights from the budget announcement of 2024-25:

  1. New Income Tax Slabs: The first thing under crosshairs is the tax slab for the average salaried individual. According to the budget for FY2024-25; the tax rate will be applicable from the 1st of June, 2024 and sees an increase in rates where anyone earning between Rs. 600,000 – Rs. 1,200,000 will be taxed double at a rate of 5% of their annual salary exceeding Rs. 600,000.
    For those ranging above Rs. 1,200,000 and below Rs. 2,200,000, individuals will have to pay a staggering base 15% of their yearly income showing an increase of 2.5% from the previous year. On top of this, they will also be forced to pay a fixed tax of Rs. 30,000. This trend gets worse as you go higher on the tax bracket. More tax brackets are covered in the following image:

  1. Increase In Petrol Prices: The federal government has also increased levy on petrol by a staggering Rs.20, this sees it going from Rs.60 to Rs.80. This sudden increase in levy will ultimately have a ripple effect on numerous amenities such as transport, production and living expenses. Apart from the rise in fuel prices, the government has suggested raising the tax on light diesel oil. There will be an increase in the development levy on light diesel oil from Rs. 50 to Rs. 75 per liter!
  2. Vehicle Tax Registration: In another shocking turn of events, in place of engine capacity, the federal minister stated that pricing will determine the advance tax on car registration. So you can forget about paying a minimal tax on smaller vehicles, instead their actual values will determine the tax percentage.
  3. Phone Pricing: The mobile market proves to be one of the biggest sources of money, specially in cities such as Karachi. According the the new budget, different phone categories will be taxed an astonishing 18% of their value! This means if you’re looking at smartphones for Rs. 50,000, their new price is officially Rs. 59,000 after taxes. We will also see a eye-watering tax of 25% being implemented on smartphones costing more than $500.
  4. Import Items: The federal minister made the decision to no longer exclude luxury car imports from taxes. It has been agreed to raise the $50,000 import vehicle’s taxes and levies. The import tax on glass goods has also been removed by the government. The rate of import levies on steel and paper goods will be raised, as planned. The only exception to import items are essential goods which will not be taxed.
  5. Tax On Cigarettes & Nicotine: According to reports, the government intends on cracking down on factories where fake cigarettes are being reproduced. Not only this, but according to the budget, to deter people further away from drugs, the government has made the decision to tax the materials used to make cigarettes by Rs. 44,000 per ton! Nicotine pouches will also see a FED at a rate of Rs. 1200 per kg.
  6. Branded Apparel: In an attempt to raise the GST on textile goods, the federal minister declared in his address that the government has placed an 18% sales tax on branded clothing, shoes and other imported leather goods in the country.
    Property Construction FY2024-25
    Image Source: Economic Times
  7. Property & Construction: If you thought buying a house for your family was difficult in this economy, well it certainly just got more harder. The minister said that a 5% tax will be applied to the acquisition of new plots as well as residential and commercial real estate. FED on cement used in construction of new homes will be increased to Rs.3 per kg. Not only this, but a 15% tax will be imposed on filers and 45% on non-filers when dealing with property.

Other Affected Sectors And Details From Budget FY2024-25:

While these details might not affect the average salaried class individual in Pakistan, here are a couple of other aspects discussed in the new budget:

  1. Education Scholarships: The government has announced more scholarship programs to be introduced in order to cater more students. An estimate of 10 million students are to be catered according to the new budget.
  2. Solar Industry: In order to support the solar panel business, the coalition government  eliminated import taxes on equipment, including raw materials used in the production of solar panels, inverters, and batteries, as well as plant machinery and associated equipment.
    Solar Panels FY2024-25
    Image Source: ArabNews
  3. Power Generation: Another sight for sore eyes is the allocation of funds for the water resources in the country. Rs. 206 Billion will be allocated which will be distributed amongst the Mohmand, Diamer Bhasha Dams and Chashma Right Bank Canal.
  4. Aviation: Major airports of the country are to be outsourced instead of running them locally and a whopping Rs. 622 billion worth of liabilities have been transferred from PIA.
  5. Increased Salary & Pension: It is reported that government employees from grades 1 thru 16 will see a hefty increase of 25% in their salaries & pensions. While grades above that will receive a handsome increase of 20% in their salaries & pensions as well.
  6. Kissan Package: The budget for FY2024-25 also stated that Rs. 5 billion ha been set aside for farmers’ packagers and that the government has chosen to capitalize on private sector involvement in this area.
  7. Benazir Income Support: The minister stated that a 27% increase in funding has been suggested for the Benazir Income Support Program. The BISP fund would grow to an astonishing Rs. 593 billion! This will in-turn support 0.7 million more people than the previously allocated amount.
  8. Inflation: While this is a hard pill to swallow, the government aims to reduce inflation in the country yet again. The plan is to keep inflation at a steady rate of 12% for the FY2024-25.

Concluding Remarks

The silent pain that the average person endures is ignored in the midst of all these discussions. It appears that the budget does not adequately meet the people’s urgent needs, even though its goal is long-term stability. The government has failed to time-and-time again meet the real requirements of the people and this year looks no different.

The release of the budget for FY2024-25 has resulted in a dire outlook for the upcoming year for the typical Pakistani. The already high cost of living is expected to rise much more. The relief efforts that have been implemented are minimal and hardly begin to address the financial struggles that Pakistani households endure already.

The Budget For FY2024-25 is a sobering reminder of the fine line Pakistan must walk between social welfare and budgetary sustainability as it navigates the economic recovery. It is a call to action for the government to make sure that its citizens are not left behind in the pursuit of economic resilience, in addition to setting lofty goals which might not even be achievable. All we can do now is wait…and hope, as always.

Stay tuned for more insights like these; this has been your average salaried individual Zayaan, Signing Off!

Budget 2023-24: Pakistan Government Unveils New Revenue Measures

Budget 2023-24: Pakistan Government Unveils New Revenue Measures
Source: Global Village

The Pakistani government has recently unveiled new revenue measures amounting to Rs223 billion in its latest budget announcement. These measures are in addition to the taxes introduced in the mini-budget announced in mid-February, which will remain in effect. The government aims to generate over Rs500 billion in additional revenue for the tax year 2023-24 through these measures, which include raising the general sales tax from 17 percent to 18 percent, imposing a 25 percent sales tax on luxury item imports, and increasing taxes on cigarettes and drinks.

Key Highlights

  • The government plans to share the tax details with the International Monetary Fund (IMF) and expects that the Fund will not raise any objections, as all their concerns have been addressed.
  • The government intends to allocate Rs23 billion to industries and individuals under the revenue relief changes announced in the Finance Bill 2023. This relief includes Rs13 billion in customs duty and Rs10 billion in income tax. However, no relief has been announced in sales tax and excise duty.
  • The government is optimistic about achieving a 28 percent higher revenue target for the next fiscal year, based on a projected GDP growth of 3.5 percent, average inflation of 21 percent, and the revenue measures outlined in the budget.
  • To promote various sectors, the budget offers major relief in the IT sector for exports, solarisation, agriculture, and real estate.
BUDGET 2023-24: 'Populist' measures in trying times - Newspaper - DAWN.COM
Source: Dawn

Income Tax

  • The Finance Bill proposes the continuation of the super tax but with fair adjustments for individuals earning over Rs150 million. Three new income levels have been introduced: Rs350 million to Rs400 million, Rs400 million to Rs500 million, and above Rs500 million. These income brackets will be subject to tax rates of 6 percent, 8 percent, and 10 percent, respectively.
  • Other income tax changes include a 0.6 percent withholding tax on citizens not on the Active Taxpayers’ List (ATL) when they withdraw cash exceeding Rs50,000. The withholding tax rates on goods supply, services, and contracts will increase by 1 percent, with exceptions for specific items. Furthermore, a final withholding tax of 10 percent will be charged on bonus shares issued by a company, or 20 percent for non-filers of tax.
  • The Finance Bill also proposes adjustments to the withholding tax rates on payments to non-residents using debit/credit or prepaid cards. Similarly, an adjustable advance tax of Rs200,000 will be charged when issuing a work permit/visa for a foreign domestic helper.

Sales Tax and Excise Duty

  • In terms of sales tax and excise duty, the government has made certain adjustments. Sales tax has been withdrawn on edible products sold in bulk under brand names or trademarks. The tax rate has increased from 12 percent to 15 percent on supplies made by point-of-sale (POS) retailers dealing in leather and textile products.
  • Furthermore, a federal excise duty (FED) has been imposed on energy-inefficient fans and incandescent bulbs at rates of Rs2,000 per fan and 20 percent ad valorem, respectively. The scope of FED on services has been expanded to include royalty and fees for technical services.
  • Sales tax has been exempted for another year ending June 2024 on contraceptives and accessories, plant saplings, combine harvesters, dryers for agricultural products, no-till-direct seeders, planters, trans-planters, other planters, bovine semen, and the import of IT equipment by IT and ITeS exporters registered with the Pakistan Software Export Board.
  • In the federal capital, a 15 percent tax will be charged on electric power transmission services. The rate has been reduced to 15 percent from 16 percent on IT-based system development consultants. A lower rate of 5 percent is proposed for services provided by restaurants and other food outlets if payment is made through debit or credit cards, mobile wallets, or QR scanning.
Key highlights of budget 2023-24 - Business & Finance - Business Recorder
Source: Business recorder

The Pakistani government’s new budget is a mixed bag. On the one hand, it raises taxes on a number of goods and services, which will likely lead to higher prices for consumers. On the other hand, it also provides some relief to certain sectors of the economy, such as the IT sector. Overall, the impact of the new budget on the Pakistani economy remains to be seen.

What are your thoughts on this? Let us know in the comments below.

Stay tuned to Brandsynario for the latest new and updates.

Sindh Government Announces Shift To Solar Power For Major Hospitals

Sindh Government Announces Shift To Solar Power For Major Hospitals
Source: PakTV

The Sindh government has taken a significant step towards sustainability by announcing plans to shift major hospitals in the province to solar power. This initiative is part of the government’s larger solar power plan, aimed at reducing dependence on traditional energy sources and promoting clean, renewable energy solutions. The announcement was made by the Provincial Minister of Sindh for Energy, Imtiaz Ahmed Sheikh, during the inauguration of a solar power park in the Karachi press club.

The logistics of the plan

The solar power park, with a capacity of 60KV, will play a crucial role in meeting 90 percent of the press club’s power needs. This is a significant milestone in the government’s efforts to harness the power of the sun and provide sustainable energy solutions. Minister Sheikh also highlighted that government buildings, prisons, and schools will be included in the solar power plan, with the aim of ending electricity load shedding in the province.

Sindh govt announces to shift govt offices to solar power - Pakistan Observer
Source: Pak Observer

The minister emphasized that the government’s objective is to address the economic crisis and uplift the country. By investing in solar power, the government hopes to create a more sustainable and self-reliant energy sector. Minister Sheikh took the opportunity to criticize the PTI government, accusing them of hindering power projects in Sindh. He expressed confidence that the PPP (Pakistan People’s Party) will secure victory in the upcoming elections, highlighting their commitment to promoting renewable energy and sustainable development.

Provincial and Federal agenda aligning

This announcement from the Sindh government aligns with the federal government’s efforts to embrace solar power. Earlier, Prime Minister Shehbaz Sharif directed the conversion of all federal government buildings in Islamabad to solar power within a strict timeframe of seven weeks. This directive showcases the government’s determination to reduce the country’s reliance on imported fuel and embrace renewable energy sources. The prime minister also instructed officials to initiate solarization projects in other parts of the country, extending the benefits of solar power to various regions.

With solar mosques and schools, Pakistan's northwestern province pushes clean energy | Arab News PK
Source: Arab News

The shift to solar power for major hospitals is a commendable move by the Sindh government. Solar energy offers a clean and sustainable alternative to traditional power sources, reducing carbon emissions and promoting environmental preservation. By embracing solar power, hospitals can ensure a reliable and uninterrupted energy supply, leading to improved healthcare services. Moreover, the initiative to expand solar power to government buildings, prisons, and schools will have a significant impact on reducing electricity load shedding and enhancing energy efficiency in the province.

The Sindh government’s commitment to renewable energy is a step in the right direction, contributing to the overall development and sustainability of the province. It sets an example for other regions and institutions to follow, encouraging the adoption of clean energy solutions and reducing dependence on fossil fuels. With continued efforts and investments in solar power, Pakistan can pave the way towards a greener and more sustainable future.

Stay tuned to Brandsynario for the latest news and updates.

The Untapped Potential Of Women In Pakistan

Pakistan has a lot of potential for growth but undeniably, one of the biggest untapped resource is its significant female population that still awaits inclusion in the national economy. As per the World Economic Forum’s 2021 Global Gender Gap Report, Pakistan ranked 153rd out of 156 countries, which indicates massive strides the country needs to take to ensure gender diversity and inclusion of women in its socioeconomic mainstream.

Source: Pakistan Labour Force Survey 2020-21

As per the last published Pakistan Labour Force Survey 2020-21, numbers show stark disparities along gender lines. Women’s participation in the national labor force is most concerning being 21.4 per cent of the country’s working-age population, as against the male labour force marked at 67.9 percent.
We interviewed Rabel Sadozai, the newly appointed Director Marketing and Sales at Fatima Fertilizer and the first female to hold such a prominent position in Pakistan’s agriculture and fertilizer sector, to discuss the potential role of Pakistani women to promote the country’s socio-economic prosperity and what it will take towards its realization.

B: How important is it to be recognized as the first woman in Pakistan’s agriculture sector to hold a senior-level management position?

RS: I consider this recognition as a true representation of millions of empowered women, directly or indirectly associated with the agriculture sector of Pakistan. It gives me the opportunity to use my influence for the betterment of farmers in general and female farmers in particular. A recent example of this commitment was marked by Sarsabz – the flagship brand of Fatima Fertilizer, hosting a special panel discussion at the Pakistan Pavilion in Dubai Expo 2020 to celebrate our three exceptionally inspiring female farmers and share their inspirational stories with the World.


The guest panelists included Rabia Sultan – progressive farmer from Muzaffargarh who defied all odds in a male-dominated profession, Nazo Darejo – a brave woman from Sindh who sacrificed a great deal to protect the piece of land she called home and whose inspirational story was highlighted by Sarsabz through a special web series called ‘Kissan Kahani’ to a wide online audience, and Azra Mehmood Sheikh – a progressive farmer from Bahawalpur who actively advocates about the hardships faced by farmers in South Punjab.

Being able to introduce Kissan Day to Pakistan is something that I will always be proud of, as it was not only recognized by the country and its industry stakeholders, but it has also become an annual event to be celebrated on December 18. The campaign was so influential that it was selected by Kotler as a case study in Essentials of Modern Marketing – Pakistan Edition.

B: Tell us about your journey of nine years at Fatima Fertilizer and your key accomplishments related to marketing communications?

RS: I was able to achieve a number of goals during my nine years at Fatima Fertilizer, and I took on as many marketing communication challenges as I could, but being able to introduce Kissan Day to Pakistan is something that I will always be proud of, as it was not only recognized by the country and its industry stakeholders, but it has also become an annual event to be celebrated on December 18. The campaign was so influential that it was selected by Kotler as a case study in Essentials of Modern Marketing – Pakistan Edition.


Over the years, I’ve used data to establish how Fatima Fertilizer’s products are giving on average 10% greater yields as compared to conventional fertilizer. This brand promise has been purposely communicated in such a manner that it shows how a farmer can create a better life for himself and his family that leads to prosperity of the village and eventually impacts Pakistan’s GDP as agriculture contributes on average 22-25%.
We also launched true farmer stories under Kissan Kahani to help educate our stakeholders on the impactful role our farmers are playing in helping sustain Pakistan’s food security.
Overall, our efforts have been duly recognized not only by local platforms such as the Pakistan Digital Awards but also the global ones including MARCOM, AVA, and Effies.

B: In your opinion, what factors are responsible for the under-representation of women within the corporate and civil sectors of Pakistan?

RS: Women may be under-represented in these sectors but not in the agriculture sector. Women are extremely empowered on the rural side to help not just with domestic housework but field work and livestock farming as well. I feel it is my responsibility to clarify this common misconception. As far as corporate and civil sectors are concerned, I feel women are deprived of an environment that helps them balance work and home responsibilities efficiently. The key to my success was not only my ability to effectively manage the roles of a team leader, manager, wife, mother, and so on, but the fact that I was given an environment where I was empowered to manage and balance these roles. Employers whether government or private need to realize that the needs of women are different from men. We need policies and benefits that match their circumstances. For example, women need to feel secure while stepping out of their homes for work, they need to be given daycare facilities or an equivalent allowance to manage it, maternity leaves and so on. According to recent studies, the gender-wage gap in Pakistan has reached 55.6 percent, which is concerning, to say the least, because a woman has to weigh the benefits of her working against the associated costs.

B: How many Pakistani women are currently engaged in Pakistan’s agriculture sector and how can they claim more important roles within this industry?

RS: Currently, more than 22 million women work in the agriculture sector and contribute to the advancement of this sector. As per an earlier issued report by UN Women titled “Rural Women in Pakistan-Status Report 2018”, agriculture is the main labour activity of rural women with approximately 75 percent of women employed in the agriculture sector. The empowerment of these rural women and the realization of their human rights, in addition to their important role in nation-building, is essential for achieving the Sustainable Development Goal (SDG) related to gender equality.
Women need education foremost followed by skill-set enhancement. Companies like ours work with a lot of progressive females and seek to empower them by giving them an opportunity to project their work. For example, we recently helped Ms. Jugno Mohsin, a female farmer who worked to revive a dying breed of local cotton called ‘Khaki Desan’, by providing her with the technical knowledge and giving her the opportunity to create a fabric from this cotton which can be marketed to a global audience.

B: How important is women’s participation to achieve overall economic growth and prosperity for the country?

RS: I think our founding father, Quaid-e-Azam made it clear that women had to work side by side with men if we are to transform Pakistan into a strong and prospering nation. Now whether we do it starting from our homes, schools, offices or factories is dependent on a mix of our own capabilities and opportunities available to us. Women are almost 50% of Pakistan’s population, so there is no question that a big responsibility rests on our shoulders to help develop our home i.e. Pakistan, and I believe being aware of this responsibility is the first step we need to take.

Coronavirus Outbreak Live Updates: Here’s All You Need To Know!

Source: Valley Morning Star

Update: 3rd April 2020

Philippine President Rodrigo Duterte has given out a warning that he would order the country’s police and military to shoot anyone who would violate the laws during a month-long lockdown of the island of Luzon, to contain the spread of the novel coronavirus.

Here’s what he said addressing to the nation late at night, on Wednesday.

Let this be a warning to all. Follow the government at this time because it is critical that we have order,”



The coronavirus pandemic has affected the world in the worst possible manner. As it is spreading rapidly throughout the globe, the economy, the events industry, airlines and tourism have taken a huge hit!

With thousands of people affected and killed by this horrifying disease, this doesn’t seem to end anytime soon. However, countries worldwide are taking strict actions against this deadly.

Meanwhile, here’s all you need to know about what’s going around in the world in regards to coronavirus aka COVID-19.

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Aamir Ibrahim | CEO Jazz | Brandsynario CEO Stories

Whilst we are successful, we are only as good as our next game- so we can not never be complacent. Aamir Ibrahim, CEO Jazz talks to us about the office culture, success stories, diversity and practices at Jazz while on an office tour at the Headquarters in Islamabad. #jazz #ceo #ceostories

Michael Bolton Talks About Glioblastoma Diagnosis And His Fight Against Brain Cancer

Michael Bolton Talks About Glioblastoma Diagnosis And His Fight Against Brain Cancer

Michael Bolton recently shared his battle with glioblastoma, a serious type of brain cancer, in an emotional interview with People magazine. The 72-year-old Grammy-winning singer, who sold over 75 million records during his 50-year career, got diagnosed in December 2023 after doctors performed emergency brain surgery to remove a tumor.

His doctor, Dr. Ingo Mellinghoff from Memorial Sloan Kettering Cancer Center in New York, explained that doctors fully remove tumors in only 30 to 40 percent of glioblastoma cases. That makes Bolton’s recovery impressive. He underwent a second surgery in January 2024 because of an infection. He also completed radiation and chemotherapy. A recent MRI scan in April showed no sign of the tumor coming back.

Bolton refuses to give up. “Succumbing to the challenge is not an option. You’re really quickly drawn into a duel. I guess that’s the way you find out what you’re made of,” he said. He relies on humor and inner strength to stay positive. Even though the treatments affected his speech, memory, and movement, he keeps pushing forward.

He even sang shortly after his surgery. His daughter Holly, 47, shared, “I remember one of the nurses had no idea who he was, and she’s like, ‘Do you know he sings like this?’” His other daughters, Isa, 49, and Taryn, 45, also continue to stand by him and help lift his spirits.

Read more: Kim Kardashian Robbery Case: Major Suspect Dies Mysteriously in Paris

Bolton lives in Westport, Connecticut, and stays busy with activities that comfort him. He meditates daily, plays golf, and attends voice therapy. He also spends quality time with his six grandchildren during family trivia nights.

Bolton now views his legacy in a new light. He no longer sees his career alone as his legacy. Instead, he values the life lessons and love he gives his daughters. He said, “I think we develop capabilities and problem management, and we learn how to make the best out of a bad situation.”

He remains strong and hopeful. “I want to keep going. I feel there’s still a lot to do on the fight side,” he said. With a smile, he added, “I got a title for a song: ‘Ain’t Going Down Without a Fight.’”

Stay tuned to Brandsynario for latest news and updates

Big Drop, Same Nokia — More Value for You

The Nokia Experience — Now More Affordable in Pakistan

For over two decades, Nokia has been a part of everyday life in Pakistan, known for delivering reliable, long-lasting mobile phones that consumers trust. Now, in a move that puts people first, HMD/NOKIA is rolling out major price reductions across its range of feature phones — making quality technology more affordable for everyone.

With changing market conditions and rising cost concerns, HMD Nokia’s decision reflects a continued focus on value, trust, and accessibility. This isn’t just a price cut — it’s a reminder that the Nokia experience is meant for everyone, regardless of budget.

“Nokia is built on trust, and that trust comes with responsibility,” Mr. Arif Shafique (CEO HMD/NOKIA Pakistan). “By making our devices more affordable, we’re ensuring that more Pakistanis can stay connected with the phones they know and love.”

Read more: Nokia 3310 Found After 22 Years and it Still Works

Mr. Usman Sultan, CEO of Siccotel — the official DISTRIBUTOR PARTNER of NOKIA/HMD in Pakistan — added, “This strategic pricing will help Nokia regain its grip on the market and give tough competition to other local brands currently trying to make their space.”

In addition to the aggressive new pricing, HMD/NOKIA is gearing up to introduce a fresh lineup of SMARTPHONES in Pakistan, bringing more choice, innovation, and reliability to the market. Staying true to its promise of durability and customer-first service, HMD/NOKIA is also offering a One-Year Replacement Warranty across all feature phones — a strong commitment to quality and trust that reinforces Nokia’s leadership in providing dependable mobile experiences for every Pakistani.

Aligned with Pakistan’s national vision to strengthen the telecom sector and drive economic growth, HMD/NOKIA initiatives aim to support local industry, empower consumers with better choices, and contribute towards a more digitally connected Pakistan.

The revised prices are now live across all major retailers and online platforms through Nokia’s official distribution network.

What You Need to Know:

Significant price drops on popular Nokia models

Nationwide availability

One Year REPLACEMENT warranty

Same trusted Nokia performance — now more affordable

From city streets to rural towns, Nokia continues to connect Pakistan — now with more value in every pocket.

Stay tuned to Brandsynario for latest news and updates

EBM shines at Effie Awards 2025 with multiple Gold wins and Top Three Marketer recognition

EBM's continued success at the Effie Awards exemplifies its relentless pursuit of creative excellence and key role in raising the industry.

Karachi, April 30, 2025: English Biscuit Manufacturers (EBM), Pakistan’s premier biscuit and snacking company, has showcased its marketing mastery by clinching three Golds and a Bronze at the prestigious Effie Awards 2025. These wins reinforce EBM’s leadership in marketing creativity and brand excellence.

EBM’s “Anthem for Education” campaign garnered two Golds for its powerful storytelling and social impact in the Branded Content and Topical Marketing categories. The Peek Freans Heart Beats campaign also secured a Gold for its emotional impact and innovative brand engagement in the New Products and Services category as the most innovative product launch of 2024. EBM’s Peek Freans Click campaign also earned a Bronze in the Snacks & Desserts category, further reinforcing the company’s power to drive consumer connection and business results.

EBM also made it to the Top 3 Marketers of the Year at Effie 2025, a testament to its purpose-driven and impactful marketing campaigns.

Commenting on the win, Shahzain Munir, Executive Director of EBM, said, “At EBM, we believe in the power of purpose-led brands to inspire change and create lasting impact. These accolades reflect our team’s passion, creativity, and dedication to elevating our brands and enriching the lives of our consumers.”

EBM’s continued success at the Effie Awards exemplifies its relentless pursuit of creative excellence and key role in raising the industry’s bar.

PAF Forces 4 Indian Rafales to Retreat While Patrolling Over Kashmir

PAF Forces 4 Indian Rafales to Retreat While Patrolling Over Kashmir
PAF Forces 4 Indian Rafales to Retreat While Patrolling Over Kashmir

On the night between April 29 and 30, the Pakistan Air Force (PAF) detected four Indian Rafale fighter jets near the Line of Control (LoC). These jets were patrolling over Indian Illegally Occupied Jammu and Kashmir (IIOJK). In response, PAF launched a swift and coordinated move, which forced the Indian aircraft to retreat.

This encounter occurred during a period of heightened tensions between Pakistan and India. The situation worsened after a deadly attack in Pahalgam, IIOJK, on April 22. The assault claimed 26 lives, mostly tourists, making it one of the most severe attacks in the region since 2000.

The day after the attack, India suspended the Indus Waters Treaty (IWT). This landmark agreement, brokered by the World Bank, had withstood decades of conflict. In retaliation, Pakistan threatened to suspend the 1972 Simla Agreement and warned of a possible airspace closure to Indian flights.

Read more: PAF Among the Top 10 Most Powerful Air Forces Globally

Although India hinted at cross-border involvement in the Pahalgam attack, it has not provided any solid evidence. Meanwhile, Pakistan firmly denied any role in the incident. Prime Minister Shehbaz Sharif called for an independent investigation to uncover the truth.

On April 30, Information Minister Atta Tarar shared a concerning update. He stated that Pakistan had credible intelligence suggesting a possible Indian military strike within the next 24 to 36 hours. According to him, India could use the Pahalgam attack as a justification for aggression.

Furthermore, the minister strongly criticised India’s stance. He said that India was acting as a “self-assigned judge, jury, and executioner,” which he described as reckless and destabilising. He added that Pakistan, having suffered from terrorism itself, understands the deep impact of such violence. Therefore, he urged all parties to exercise restraint and focus on preserving regional peace.

Stay tuned to Brandsynario for the latest news and updates.

Lahore Introduces Traffic Kiosks to Simplify Licensing and Public Access

Lahore Introduces Traffic Kiosks To Simplify Licensing And Public Access
Lahore Introduces Traffic Kiosks to Simplify Licensing and Public Access

Lahore Traffic Police has launched a new plan to improve public services and provide better working conditions for traffic wardens. As the first step, they have set up modern traffic kiosks at busy intersections across the city.

Chief Traffic Officer (CTO) Dr Athar Waheed stated that they installed the first kiosk at Afshan Chowk on Mall Road. This kiosk now offers key services, including issuing motorbike licences and collecting driving licences. “All traffic-related services will be accessible at these kiosks, making the system more citizen-friendly,” said Dr Waheed.

He explained that the goal is to make traffic services more accessible while also shielding on-duty wardens from extreme weather. The kiosks feature air conditioning, drinking water, and rest areas to support wardens in staying safe and comfortable while working.

Read more: Lahore Traffic Police Initiates Crackdown Against Underage Drivers

The team has also equipped each kiosk with a loudspeaker system for making traffic announcements. Traffic wardens will work in three shifts to keep services available 24/7.

Dr Waheed added that the department drew inspiration for this project from traffic systems in developed countries. They plan to expand the kiosks gradually throughout Lahore. After Afshan Chowk, the next locations include Mall Road, Gulberg, and Iqbal Town.

SP Headquarters, Mansoor-ul-Hassan, is overseeing the project under the Chief Minister of Punjab’s directives.

This initiative by Lahore Traffic Police aims to provide faster services to citizens and help wardens carry out their duties more efficiently and safely.

Stay tuned to Brandsynario for latest news and updates

Azhar Mahmood Expresses Interest in Becoming Pakistan’s Next Head Coach

Azhar Mahmood Expresses Interest in Becoming Pakistan's Next Head Coach
Azhar Mahmood Expresses Interest in Becoming Pakistan's Next Head Coach

Azhar Mahmood, the former Pakistan all-rounder, has confirmed his intention to apply for the head coach position of the Pakistan men’s cricket team. As the Pakistan Cricket Board (PCB) finalises its coaching lineup ahead of a packed international calendar, Azhar declared in a recent interview, “I’m definitely going to apply for the Pakistan team head coach role.”

Currently serving as an assistant coach, Azhar already plays a key role in Pakistan’s coaching setup. He previously worked as the team’s bowling coach from 2016 to 2019 and stepped up as interim head coach during the recent tour of New Zealand. Under his leadership, Pakistan managed to draw the T20I series 2-2.

The PCB has set May 4 as the deadline for coaching applications and expects to announce its decision shortly after. This appointment holds added significance with the T20 World Cup and other major international tournaments approaching fast.

Read More: Azhar Mahmood Named Pakistan’s Head Coach For New Zealand T20Is

Meanwhile, Mike Hesson, former New Zealand head coach and current Islamabad United coach in the HBL Pakistan Super League (PSL), has also emerged as a top contender. Hesson, known for his tactical acumen, led New Zealand from 2012 to 2018 and has served in senior IPL coaching roles.

Sources say the PCB is seriously considering Hesson for the white-ball coaching role. If selected, he would begin with the five-match T20I series against Bangladesh, scheduled from May 25 to June 3 in Faisalabad and Lahore.

With both Azhar and Hesson in the mix, the PCB faces a critical decision that could shape Pakistan’s performance in upcoming global tournaments.

Stay tuned to Brandsynario for latest news and updates

Marvel’s Thunderbolts is Scrappy and Grounded — and One of the Studio’s Best

Marvel’s Thunderbolts is Scrappy and Grounded — and One of the Studio’s Best
Marvel’s Thunderbolts is Scrappy and Grounded — and One of the Studio’s Best

Marvel Studios keeps building its cinematic universe in thrilling ways. One of the upcoming projects that has been building a lot of buzz is Thunderbolts. The movie has the potential to offer a different taste from some of the recent cosmic blockbusters. Initial reports indicate a “scrappy and grounded” direction. This emphasis might make it one of the studio’s freshest and possibly best Phase 5 or 6 entries.

A Different Kind of Team

The Thunderbolts roster in the comics also tends to include anti-heroes and former villains. They are on missions with government oversight. The lineup confirmed for the movie is in keeping with this idea. We would anticipate seeing players such as Bucky Barnes/Winter Soldier (Sebastian Stan), Yelena Belova/Black Widow (Florence Pugh), John Walker/U.S. Agent (Wyatt Russell), Taskmaster (Olga Kurylenko), Red Guardian (David Harbour), and Ghost (Hannah John-Kamen). Julia Louis-Dreyfus’s fascinating Contessa Valentina Allegra de Fontaine must be the mastermind behind it all. Indeed, this cast has multi-dimensional characters, some working in moral grey zones.

Marvel’s Thunderbolts Cast
Marvel’s Thunderbolts Cast

 

Read More: Marvel’s Thunderbolts Promises an Avengers-Style Crossover

Grounded Action and Character Focus

Director Jake Schreier and Marvel Studios boss Kevin Feige have focused on a grounded tone. Unlike universe-threatening evils, the stakes may feel more personal and localised. The “scrappy” label indicates a group that is not highly refined or geared up like the Avengers. They could be underfunded, ideologically torn apart, and required to make do with grit and dubious tactics. This setup invites more character study. Viewers can explore the motivations and interplay of these flawed individuals coerced into being a team. We may experience elements of redemption, coercion, and conflict between innate nature and assigned responsibility.

Why it Could be Great

The emphasis on character and grounded style provides a welcome respite from the pace of the MCU. Movies such as Captain America: The Winter Soldier proved Marvel could do well in this kind of thriller-adjacent territory. Schreier’s past work also indicates a talent for character-driven narratives. By focusing on established but nuanced characters and eschewing strictly CGI-based spectacle, Thunderbolts can provide a gripping, character-driven narrative. It might venture into the MCU’s dark alleys and give its interesting cast some rewarding arcs. If it honours its “scrappy and grounded” vow, it might very well be one of the studio’s best recent endeavours.

Stay tuned to Brandsynario for the latest news and updates

Is Shah Rukh Khan Entering the Marvel Cinematic Universe?

Is Shah Rukh Khan Entering the Marvel Cinematic Universe?
Is Shah Rukh Khan Entering the Marvel Cinematic Universe?

The Marvel Cinematic Universe (MCU) keeps growing, adding new heroes and villains. Fans love speculating about upcoming additions. One enduring rumour is that Bollywood superstar Shah Rukh Khan (SRK) might join the franchise. Is there any credibility to this tantalising possibility?

Is Shah Rukh Khan Entering the Marvel Cinematic Universe?
Is Shah Rukh Khan Entering the Marvel Cinematic Universe?

The Origin of the Rumours

News of Shah Rukh Khan joining the MCU tends to emerge on the internet, especially on fan discussion boards and social media. These rumours sometimes take hold, particularly when Marvel makes a project announcement with a diverse cast or an international backdrop. SRK’s international stardom and charismatic on-screen presence makes him a very tempting hypothetical addition to many fans. Periodically, unofficial hints by Marvel executives that they would like to work with Indian talent or SRK himself voicing general praise for Marvel movies create further speculation. Solid evidence is in short supply.

Read More: Kim Kardashian Robbery Case: Major Suspect Dies Mysteriously in Paris

Lack of Official Confirmation

Regardless of the frequent online chatter, Marvel Studios and Shah Rukh Khan (or his team) have never once publicly announced any discussions or casting. Marvel officially reveals significant casting decisions via formal avenues such as press releases or large industry gatherings (e.g., San Diego Comic-Con, D23 Expo). No such release about SRK has taken place. While hidden negotiations might exist, the total lack of serious reports in prominent trade journals proves the rumours highly speculative.

Possible Roles and Fan Casting

If SRK were to enter the MCU, what character would he play? There are many fan theories, ranging from wise mentors to cosmic powerful beings or even intelligent villains. His range permits a lot of scope. Unfortunately, without official grounds, these remain fan fantasies only. Marvel tends to prefer casting actors capable of signing for multi-picture deals, which could be a factor while casting a global superstar with a packed schedule like Khan.

The Verdict: Probably Just Rumours (For Now)

While the prospect of Shah Rukh Khan’s star power in the MCU excites fans globally, the situation currently is that it’s merely speculation and wishful thinking. There are no reliable sources to support his casting. Fans must not take these rumours seriously until Marvel Studios makes a public announcement. It remains a cool “what if” scenario rather than an announced plan.

Stay tuned to Brandsynario for the latest news and updates

Standard Chartered Foundation and The British Asian Trust renew partnership to support young women microentrepreneurs build sustainable livelihoods

Kamyla Marvi, Pakistan Director of the British Asian Trust said: “We are proud to continue our partnership with Standard Chartered.

Karachi, 30 April 2025: Standard Chartered and The British Asian Trust have announced to renew their partnership and are thrilled to launch ‘Thriving Futures’, a three-year enterprise development programme that will focus on providing support to high-potential youth microenterprises to help build their capacity and attain long-term sustainability.

The previous programme enabled us to empower over 1000 young women and men to boost and sustain their Agri-enterprises by focusing on enterprise growth, marketing, quality assurance, digital literacy training which helped to increase the enterprise revenues by 25% on average. Building on learnings from the past programme, ‘Thriving Futures’ will offer advanced enterprise development and tailored interventions to 900 microenterprise groups (90% of which will be women-led) to become thriving and, in doing so, create a stronger, more inclusive microenterprise ecosystem in Sindh and Punjab. The British Asian Trust will deliver the programme in conjunction with two implementing partners – Kaarvan Crafts Foundation and Shirakat.

Kamyla Marvi, Pakistan Director of the British Asian Trust said: “We are proud to continue our partnership with Standard Chartered Foundation through the launch of Thriving Futures. Having previously worked together to support entrepreneurs in agricultural settings, this new programme reflects our shared and continued commitment to creating sustainable livelihood opportunities for more women and youth-led enterprises across Sindh and Punjab. Through our interventions we aim to enable economic resilience, promote access to finance and increase market access.”

Rehan Shaikh, CEO & Head of Coverage, SC Pakistan stated, “Standard Chartered’s

partnership with the British Asian Trust for the launch of Thriving Futures programme, a new

three-year initiative that will enrich over 900 microenterprises, create positive social impact,

and create sustainable livelihoods. This partnership reflects our dedication to supporting

entrepreneurs with the tools and resources they need to succeed and thrive.”

 

Wafi Energy Pakistan Limited (Formerly Shell Pakistan Limited) Announces Financial Results For Q1 2025

WEPL maintained its market share despite ongoing challenges in the oil industry — including rising operational costs from changes.

Pakistan, April 30, 2025 – The Board of Directors of Wafi Energy Pakistan Limited (WEPL) announced the first quarter results for the company. For the period ending March 31, 2025, the company reported a profit after tax of PKR 873 million compared to a profit after tax of PKR 314 million in the same period last year.

WEPL maintained its market share despite ongoing challenges in the oil industry — including rising operational costs from changes to the sales tax regime and persistent illicit petroleum trade — demonstrating operational resilience and strong network controls.

The company continues to collaborate with industry stakeholders and engage with regulatory authorities to ensure industry margins accurately reflect cost pressures.

In the Lubricants business, WEPL achieved growth in both the consumer (B2C) and industrial (B2B) segments. The company secured key strategic partnerships with Original Equipment Manufacturers (OEMs) such as Hyundai and Suzuki. Additionally, the B2B segment maintained its leadership in the mining sector.

In the Mobility segment, WEPL expanded its Shell-branded retail network, adding four new sites and upgrading three existing stations. Shell V-Power, the company’s premium fuel, achieved its highest-ever quarterly volume, with an industry-leading penetration rate.

WEPL reaffirmed its commitment to social impact through its Tameer platform, which trained 52 entrepreneurs via workshops in Lahore and Rawalpindi. In celebration of International Women’s Day, WEPL organized a vehicle maintenance and safety session for women in Karachi, equipping participants with essential automotive knowledge and road safety tips.

WEPL remains dedicated to operational excellence, safety, strengthening its financial position, and fulfilling its responsible role in society.

India-Pakistan Tensions Reach a Boiling Point: What’s Actually at Stake?

India-Pakistan Tensions Reach a Boiling Point: What's Actually at Stake?
India-Pakistan Tensions Reach a Boiling Point: What's Actually at Stake?

The relationship between nuclear-armed neighbours India and Pakistan continues to be tense. Developments in late April 2025 represented a major escalation, and concerns regarding regional stability were raised. Understanding the key issues and potential outcomes is crucial.

Recent Flashpoints

In response to a deadly terrorist attack on tourists in Pahalgam, Jammu and Kashmir, India made several unprecedented moves. New Delhi blamed the attack on cross-border Pakistani elements. India countered by suspending the 1960 Indus Waters Treaty (IWT) with immediate effect. The treaty, which regulated the sharing of waters for more than six decades, had weathered earlier wars. The treaty, India said, would be “in abeyance” until Pakistan took measures against terrorism. At the same time, India closed the vital Atari-Wagah border point to all traffic. It also sent some Pakistani defence attaches packing and issued cuts in diplomatic personnel at the respective High Commissions.

India-Pakistan Tensions Reach a Boiling Point
India-Pakistan Tensions Reach a Boiling Point

The Immediate Stakes: Water, Trade, Diplomacy

The suspension of IWT generates instant uncertainty about water resources. Although India cannot halt western river flows physically overnight, suspending treaty commitments such as data exchange creates long-term apprehension about water-reliant Pakistan. Closing Atari borders interrupts direct land exchange and drastically curtails people-to-people contact. Downgrading diplomatic relations decreases avenues of communication and conflict resolution even further for the two countries. All these steps individually and collectively convey a drastic decline in relations, beyond earlier diplomatic demonstrations.

Read More: Pakistan Blocks Major Indian Cyber Attacks Targeting Federal Ministries

Greater Regional Stability

The basic issue remains the long-standing Kashmir conflict and charges of cross-border terrorism. These latest tensions threaten to raise further instability in an already unstable region. Miscalculation or future aggressive actions might have perilous implications, as both nations are nuclear-capable. The failure of formal treaties and diplomatic conventions creates a disturbing precedent. It has the potential to engage other regional actors or outside international bodies that are interested in peace and security in South Asia.

Economic and Human Costs

Increased tensions necessarily affect economies. Lowered trade, possible investment chill, and heightened military preparedness draw resources away from development. The human cost is also considerable. Cut-off travel connections harm families separated by the border. A climate of hostility affects citizens on both sides. Finally, the present escalation emphasises the tenuous nature of peace in the area. Identifying avenues back to dialogue and de-escalation is imperative to prevent further conflict and instability. The stakes are not merely bilateral relations, but South Asian peace and prosperity.

Stay tuned to Brandsynario for the latest news and updates

Modi Removes Lt Gen Kumar After Refusal to Launch Strike on Pakistan

Modi Removes Lt Gen Kumar After Refusal to Launch Strike on Pakistan
Modi Removes Lt Gen Kumar After Refusal to Launch Strike on Pakistan

Indian Prime Minister Narendra Modi removes Lt Gen Kumar from his post after he allegedly declined to initiate a military operation against Pakistan. Serving as the Northern Commander at the time, Kumar was said to have received orders to respond militarily following a suspected false flag operation. His refusal to act allegedly led to his dismissal.

The Indian government has strongly rejected these allegations. The Press Information Bureau (PIB) dismissed the narrative as misinformation. In a statement shared on X (formerly Twitter), PIB stated,

“Several pro-Pakistan social media accounts falsely claim that Northern Commander Lt Gen Suchindra Kumar has been removed from his post after the Pahalgam incident.”

Read more: Modi Gives Army Full “Operational Freedom” After Pahalgam Attack

Official Reason

According to PIB’s fact-check, Kumar had reached the age of retirement, and his exit had been scheduled for April 30. The military had already planned to appoint a successor. Lieutenant General Pratik Sharma was named as his replacement and was scheduled to assume command on May 1.

Sharma Faces Scrutiny

After the appointment notice was issued, Lt Gen Sharma held a meeting with army personnel. During the session, several officers questioned him about recent security failures, particularly the deadly Pahalgam attack. Sources say Sharma struggled to provide satisfactory responses, which added to concerns within the ranks.

Tensions Mount After Pahalgam Attack

The April 22 attack in Pahalgam claimed the lives of 26 individuals, most of them tourists. It stands as one of the deadliest incidents in the region in recent years. India has hinted at cross-border links but hasn’t produced concrete evidence. Meanwhile, Pakistan has firmly denied involvement and urged for an independent investigation.

Stay tuned to Brandsynario for the latest news and updates.

Pakistan May Hit 50°C Again Amid Severe April Heatwave

Pakistan May Hit 50°C Again Amid Severe April Heatwave
Pakistan May Hit 50°C Again Amid Severe April Heatwave

A strong heatwave is sweeping across South Asia, and forecasts suggest that Pakistan might hit 50 degrees Celsius again — a record previously set in April 2018 by Nawabshah. The Washington Post reported that temperatures in central and southern Pakistan touched 47°C last weekend, showing signs of even higher temperatures this week.

The Pakistan Meteorological Department (PMD) has issued a heatwave warning for April 26 to 30, urging people to take precautions. A strong high-pressure system is causing the heat, acting like a lid and trapping hot air across a wide region from the Middle East to South Asia.

Weather historian Maximiliano Herrera confirmed that Nawabshah’s 2018 temperature remains the highest April reading in Asia. He also noted a 51°C reading in Santa Rosa, Mexico, in 2001, but said that it might not be reliable.

This extreme heat is consistent with climate change, as April temperatures have risen sharply in recent years across this region. According to forecasts, the heat in Pakistan will peak on Wednesday and Thursday. The European Centre for Medium-Range Weather Forecasts (ECMWF), known for its accuracy, predicts around 48°C in central Pakistan. It had slightly underestimated last weekend’s heat, so real temperatures could be higher, possibly nearing the 50°C mark again.

Read more: Beat the Heat: 10 Best Ice Cream Places in Karachi (Totally Worth the Brain Freeze)

This heatwave isn’t limited to Pakistan. Temperatures are expected to cross 43°C in 21 countries this week, including Iran, India, Iraq, Saudi Arabia, the UAE, Sudan, Qatar, Mauritania, South Sudan, Oman, Bahrain, Mali, Senegal, Chad, Ethiopia, Niger, Nigeria, Eritrea and Burkina Faso.

The hot air mass will shift eastward towards China later in the week. A new wave of heat is also expected to rise in Central Asia, especially in Turkmenistan and Uzbekistan, where temperatures may reach over 37°C.

Pakistan’s current temperatures are already more than four degrees above the April average. Iraq recently recorded 46°C, its highest ever for April. The UAE matched this record, while Niger saw a national record of 45°C. Turkmenistan experienced temperatures more than seven degrees above normal.

Globally, 63% of the planet saw above-average temperatures this April, while only 37% were cooler. A total of 116 countries recorded warmer-than-usual weather. Although a strong El Niño ended earlier this year, the expected cooling from La Niña hasn’t appeared. The first three months of 2025 have been the second-warmest globally, after 2024.

Stay tuned to Brandsynario for the latest news and updates.

As Mother’s Day Nears, Let’s Take a Look at the Iconic Mothers of Pakistani Entertainment

As Mother’s Day Nears, Let's Take a Look at the Iconic Mothers of Pakistani Entertainment
As Mother’s Day Nears, Let's Take a Look at the Iconic Mothers of Pakistani Entertainment

As Mother’s Day approaches, it’s hard not to reflect on the women who have shaped our lives with silent strength, unyielding love and boundless sacrifice.

In Pakistan, television dramas are more than just entertainment, but a way to represent the nation and its unsung heroes. These dramas have birthed some of the most unforgettable characters of motherhood, reflecting the struggles and emotions of real mothers across the country.

These on-screen mothers aren’t just fictional portrayals, they are reflections of the mothers in our society. Mothers who are sometimes idealised, sometimes flawed, but always deeply human.

So, here are all the iconic mothers of the Pakistani Entertainment industry that deserve our praise:

Sajida Bibi in Udaari: A Mother’s Courage in the Face of Evil

Samiya Mumtaz’s portrayal of Sajida Bibi in Udaari was truly one of the strongest characters shown in Pakistani dramas. Sajida was not just a mother; she was a warrior. When her daughter was raped by the very man she trusted, Sajida did what many mothers in our society are afraid to do: she stood up, spoke out, and fought back.

Her pain was palpable, but so was her strength. Through her, Udaari challenged deeply ingrained taboos and showed that a mother’s love can be revolutionary too. Sajida became a beacon of hope for countless women who have endured pain in silence.

She showed how simple women can turn the world upside down when their children are at stake. It was an open message to the mothers of our nation to be the strength of their daughters.

Bilqees in Bilqees Kaur: A Matriarchal Woman of Steel

Played with unforgettable grace by Bushra Ansari, Bilqees in Bilqees Kaur was a strict, religious matriarch living in New York. The character was the perfect example of the fear of identity and respect being lost in society. It is a concept very prevalent among adults in Pakistan.

Bilqees Kaur strongly believed in the ‘spare the rod, spoil the child’ mentality and tried desperately to preserve her cultural roots. Often at the cost of her children’s happiness. Although Bilquees cuts a domineering figure, her past explains her bitterness. Having eloped with Iqbal and converted to Islam in her youth, she is eaten up by the guilt of her decisions and thus becomes adamant to instill traditional values in her children.

Behind that rigid exterior was just a mother who was full of fear. Her journey is the literal representation of the mothers of our nation who want the best for their children and often overlook the need to be soft and present.

Saliha in Dastaan: A Mother Torn by Partition

Who can forget Samina Peerzada’s haunting portrayal of Saliha in Dastaan? Set against the backdrop of Partition, Dastaan gave us a mother who lived through history’s most painful fracture and tried to hold her family together in the midst of it. This mother sacrificed her and honour for her daughter and died in the process it.

Saliha’s portrayal wasn’t just personal — it was national. Saliha’s grief, dignity and longing spoke to all those women who’ve lost children to war, migration and time. She’s amazing example to all mothers this Mother’s Day.

Farida in Humsafar : The Mother Who Loved too Fiercely

Perhaps one of the most talked-about maternal characters is Farida, played by Atiqa Odho in Humsafar. The character of Farida wasn’t the archetypal nurturing mother; she was ambitious, controlling and desperate to keep her son to herself.

And yet, as much as viewers loved to hate her, Farida was a reflection of the types of mothers that exist in our society. These mothers love so deeply that it turns into fear and possessiveness. Her fiery delivery of dialogues like ‘Woh mere Ashar k qabil nahi hai!’ and ‘Main usko doodh me makhi ki tarhan nikal dongi’! matched her obsession with perfection for her son.

Read More: Underrated Pakistani Dramas that Deserve your Attention

Her character sparked debate, but more than that, it sparked recognition. Just how willing mothers can be to get the best for their children, even if it makes them a villain.

Rafia in Zindagi Gulzar Hai – Quiet Strength and Unshakable Faith

Rafia, portrayed beautifully by Samina Peerzada in Zindagi Gulzar Hai, is the epitome of quiet strength. Abandoned by her husband and left to raise three daughters on her own, Rafia never once lets bitterness cloud her vision.

Instead, she empowered her daughters, especially Kashaf. She taught her to rise above their circumstances. She nurtured independence, confidence, and self-worth in her daughters.

Rafia’s quiet faith in her children and her unwavering dignity in the face of life’s injustices make her a character who continues to resonate deeply with viewers, especially, with real-life mothers who have suffered storms in silence.

Why These Mothers Matter

What makes these characters unforgettable isn’t just the performances — it’s how they speak to our collective experience. Pakistani mothers are often expected to be saints and martyrs, wise and selfless. But these dramas show us that mothers are also just humans with flaws, fears, dreams and heartbreaks.

The mothers of Pakistani television may be fictional, but their emotional truths are real. They taught us empathy. They made us cry. They helped us forgive. And maybe, just maybe, they helped us see our own mothers a little more clearly.

Happy Mother’s Day in Advance!

Stay tuned to Brandsynario for latest news and updates

Rain and Thunderstorms are Forecasted in Parts of the Country

Rain and thunderstorms are forecasted in parts of the country through May 4, according to PMD.
Rain and thunderstorms are forecasted in parts of the country through May 4, according to PMD.

The Pakistan Meteorological Department (PMD) has forecasted rain and thunderstorms in various parts of the country starting today, with the wet spell expected to last until May 4. Regions including Islamabad, Murree, Galiyat, upper Punjab, Khyber-Pakhtunkhwa (K-P), Gilgit-Baltistan, and Azad Jammu and Kashmir (AJK) are likely to experience rainfall during this period. Some areas may also face heavy showers and hailstorms, according to the Met Office.

In addition, rain is predicted from May 2 to May 5 in parts of South Punjab and Balochistan. Cities such as Sukkur, Mirpurkhas, Khairpur, Tharparkar, Sanghar, and Umerkot might witness scattered showers during this time.

Read more: Rain and Thunderstorms Expected in Northern Pakistan

Meanwhile, a severe heatwave is currently affecting parts of Sindh, causing temperatures to rise significantly. On Tuesday, Nawabshah recorded the highest temperature at 49°C, followed by 48°C in Rahim Yar Khan, Khairpur, Padidan, Rohri, and Dadu. Hyderabad and Bahawalpur saw temperatures of 45°C, while Multan recorded 44°C. Peshawar and Muzaffarabad experienced highs of 41°C, Lahore reached 40°C, and Karachi recorded 39°C. Islamabad reported 38°C, Quetta 37°C, and Gilgit 34°C.

Authorities have urged the public to stay hydrated and avoid unnecessary travel during peak heat hours. They also advised everyone to stay updated on the latest weather developments to stay safe during the ongoing weather conditions.

Stay tuned to Brandsynario for latest news and updates

Meta Launches Llama API Aiming to Attract AI Development Talent

Meta Launches Llama API Aiming to Attract AI Development Talent.
Meta Launches Llama API Aiming to Attract AI Development Talent

Meta Platforms has launched a new API for its Llama AI models, aiming to attract developers and companies seeking customisable AI tools. The company made this announcement during its first AI developer conference, underscoring its intent to compete with Openai, Google, and emerging players like China’s DeepSeek.

“You can now start using Llama with one line of code,” said Chris Cox, Meta’s Chief Product Officer. The Llama API is currently in limited preview, but Meta plans to expand access in the coming months.

Although Meta hasn’t revealed pricing details yet, it continues to offer Llama largely for free. This strategy supports Meta’s broader push to drive innovation and increase Llama’s integration into its ecosystem. During the event, Meta also introduced a standalone AI assistant app and confirmed plans to test a paid AI chatbot subscription in the second quarter of the year.

Executives emphasised the flexibility of their models. Manohar Paluri, Meta’s Vice President of AI, stated, “Whatever model you customise is yours to take wherever you want, not locked on our servers.” This allows users to build and move their models freely, without being confined to Meta’s infrastructure.

Read More: World Day of Safety and Health at Work: Safety Tips Every Employee Should Know

CEO Mark Zuckerberg also spoke at the event. He explained that Meta’s open model approach reduces the industry’s dependency on a few major AI players. “If another model, like DeepSeek, is better at something, you can now combine the best intelligence from multiple models,” he said.

Meta’s latest version of Llama boasts faster performance and lower costs. The company is positioning it as a more affordable and developer-friendly option in the increasingly competitive AI landscape.

With this API launch, Meta is betting that openness and flexibility will drive adoption, inspire innovation, and boost engagement across its platforms.

Stay tuned to Brandsynario for latest news and updates

Is Charli XCX Starring in a Japanese Horror Movie?

Is Charlie XCX Starring in a Japanese Horror Movie?
Is Charlie XCX Starring in a Japanese Horror Movie?

Pop powerhouse Charli XCX is diving into the world of horror cinema. Fresh off the success of her Grammy-winning album Brat, the singer-songwriter is set to both star in and co-produce the next film from legendary Japanese filmmaker Takashi Miike. This unexpected collaboration promises a wild fusion of Charli’s edgy pop persona and Miike’s signature shock-horror aesthetic.

Charli XCX to make movie debut in horror with Stranger Things stars
Source: Yahoo News

The Miike Factor: Master of the Macabre

Takashi Miike, widely acclaimed in cult film culture for off-putting classics such as Audition and Ichi the Killer, offers a high-level pedigree of provocative storytelling. With more than 100 films in a variety of genres—spanning horror and yakuza action, through dark comedies—Miike is synonymous with his refusal to shy away from violence and the surreal. Sham, his new film, is already slated to premiere at the Tribeca Film Festival.

Read More: Is Netflix the Saviour Hollywood Needs? Co-CEO Ted Sarandos Believes it Just Might Be

This is the second film through Charli’s production company, Studio365. Her first, The Moment, is an A24 feature in which she also has a lead role. Her producing role indicates a greater creative investment than merely acting. With Brat reshaping her image and influence, Charli XCX is evidently broadening her artistic scope across media.

What We Know About the Film

Details remain tightly guarded, but the film’s script is being written by Ross Evans, known for How to Save a Marriage, currently in development with Robert Pattinson attached as producer. Given Miike’s track record, fans can expect a project that’s visceral, unpredictable, and far from mainstream.

Charli XCX Producing and Starring in New Movie from 'Audition' Director Takashi Miike - Bloody Disgusting
Source: 1428 Movies

This Miike collaboration is part of Charli’s expanding filmography. She’ll star in 100 Nights of Hero with Nicholas Galitzine and Emma Corrin, and in the horror remake Faces of Death. Other productions include Gregg Araki’s I Want Your Sex, the thriller The Gallerist with Natalie Portman and Jenna Ortega, and Erupcja, co-written with playwright Jeremy O. Harris.

A Summer of Shock and Stardom

With Takashi Miike’s visionary sensibilities and Charli XCX’s bold imagination, this new project has the potential to be the moment of 2025 cinema. Whether a cult classic in the works or a genre push gone rogue, one thing is for sure—Takashi Miike summer is arriving, and Charli XCX is not here to play.

Stay tuned to Brandsynario for latest news and updates

Flops of the Season: The Most Disappointing Performances in PSL 10

Source: ESPN

PSL 10 was expected to be the milestone season commemorating a decade of T20 cricket in the country. However, it was tainted by disappointing performances of star players and teams, sparking widespread dismay across fans and observers.​

Multan Sultans: A Season to Forget

Multan Sultans, under the captaincy of Mohammad Rizwan, went into PSL 10 with much expectation. Though they had a good team, the team struggled at the bottom of the points table, securing just one win in their first five games. Rizwan blamed the poor show for fielding errors and a lack of momentum. The team’s woes were further exacerbated by internal conflicts, such as a heated argument between Rizwan and teammate Iftikhar Ahmed during a game.

The Most Disappointing Performances in PSL 10
The Most Disappointing Performances in PSL 10

Read More: Babar Azam Silences the Noise Around His T20 Game

Mohammad Rizwan: Captaincy Under the Microscope

Rizwan’s captaincy was criticised as the Sultans were unable to give consistent performances. His decision to remove himself from wicketkeeping responsibilities was regarded by some as a tactical ploy to concentrate on captaincy ​, yet it did nothing to alter the fortune of the team. His tactics and ability to motivate the team under pressure were criticised by critics.​

Babar Azam: A Star Fades

Peshawar Zalmi skipper Babar Azam also came in for criticism for his patchy performances. During a highly rated match, he was bowled out for a duck by Mohammad Amir, indicating how things had gone wrong for him in the competition. People were disappointed as much was expected from the run-scoring specialist.​

Babar Azam: A Star Fades
Source: Geo Super

Karachi Kings: Leadership Changes Fail to Inspire in PSL 10

Karachi Kings changed leadership prior to the tournament, naming David Warner captain. With the change, the team never gained momentum and ended up low in the standings. Warner’s captaincy didn’t translate to better performances, and fans became frustrated.​​

Pakistan Super League 10 was also hit by issues off the pitch. The overlap of the tournament schedule with the Indian Premier League (IPL) also resulted in many star players not able to commit like Kane Williamson. Although there were claims of higher digital viewership, the absence of live crowds killed the atmosphere of the tournament.​

PSL 10, which was planned as a decadal celebration of cricket, became a season of letdowns. Underperforming sides, leadership issues, and extraneous factors led to a tournament that did not live up to the hype. With the league now looking towards the future, tackling these issues will be imperative in order to bring back its glory and provide the thrill the fans have grown accustomed to.

Stay tuned to Brandsynario for latest news and updates

Babar Azam Silences the Noise Around His T20 Game

Babar Azam Silences the Noise Around His T20 Game
Babar Azam Silences the Noise Around His T20 Game

In the world of modern-day T20 cricket, where strike rates rule headlines and power-hitters dominate reels, Babar Azam often finds himself under fire due to his elegant, textbook style. But the former Pakistan captain and current Peshawar Zalmi skipper isn’t losing sleep over it.

In a refreshingly honest interview with a local news channel, Babar opened up about his T20 future, batting philosophy, and the pressure that comes with being Pakistan’s most talked-about cricketer. And let’s just say—he didn’t dodge any questions.

“Selection Isn’t in My Hands. Performance Is.”

When asked about his T20I future, especially after being rested from the recent series, Babar was calm and composed, almost philosophical.

“Only the selectors and coaches can answer what they’re thinking about my T20 career,” he said. “My job is to perform—whether it’s in T20s, ODIs, or Tests. Selection is not in my control. As long as Allah wills, I will continue to play.”

No drama, no pointed fingers. Just a cricketer trusting the process. In a cricket-obsessed nation where every squad announcement sparks a storm, that’s a rare quality.

“Yes, I Know the Strike Rate Talk Is Real.”

Babar knows the chatter. He hears the debates on YouTube, Twitter, and everywhere in between. But he’s also firm in his approach.

“I play according to my own game. I’m aware that nowadays there’s a lot of talk about strike rate and aggressive play. I know where cricket is heading,” he said.

There’s a quiet confidence in his words—a reminder that Babar’s career wasn’t built overnight. He’s had to adapt, evolve, and sometimes even step aside to let others shine. Yet he’s still here, scoring runs across formats.

Read More: Flops of the Season: The Most Disappointing Performances in PSL 10

“I’ve Never Said I Have to Open” – The Selfless Star

One of the more striking parts of the interview was Babar’s response to criticism around his batting position. While many fans believe he prefers to open, Babar flipped that narrative.

“No one has changed batting positions as much as I have,” he said. “Whenever someone new comes in, it’s Babar who changes his number.”

He’s batted at six, he’s opened in all formats, and he’s floated around the top order whenever the team needed. That’s not stubbornness—that’s selflessness.

“I’ve never had any personal goal that I must play as an opener,” he added. “I’m ready to play at any number according to the team’s requirements.”

In a rare moment of vulnerability, Babar admitted he hasn’t always met expectations, especially when it comes to playing long innings.

“People want to see me stay longer at the crease. Their expectations are high. I try to fix one mistake, but then a new one happens. That’s how it goes in cricket,” he said with a smile.

That honesty, that willingness to reflect without deflecting blame—that’s what sets Babar apart. Even in the age of highlight reels and viral moments, he stays grounded in his process.

Babar Azam may not fit the mold of your typical T20 firecracker. But in a world full of loud hitters and louder opinions, he’s the calm in the storm. He doesn’t shout back—he lets his bat do the talking, one elegant cover drive at a time.

Stay tuned to Brandsynario for the latest news and updates.

Islamabad United Sign Local Power-Hitter Mohammad Faiq

Islamabad United Sign Local Power-Hitter Mohammad Faiq
Islamabad United Sign Local Power-Hitter Mohammad Faiq

Just when you thought Islamabad United couldn’t get any stronger, they go and sign Mohammad Faiq. The defending champions are already on a roll in PSL 10, and now they’ve added one of domestic cricket’s most explosive batters to their lineup. That’s not just depth—that’s a serious statement of intent.

Let’s dive into why Faiq’s arrival is such a big deal.

Mohammad Faiq: A Name You’re Going to Hear a Lot More

If you’ve been following Pakistan’s domestic T20 scene, chances are you’ve already heard about Mohammad Faiq. If not, let’s just say—you’re about to.

The 28-year-old powerhouse has made quite the impression with his consistent, fearless batting. He doesn’t just score runs—he dominates attacks.

Remember the National T20 Cup clash in Faisalabad last month? Faiq tore the bowling apart with a stunning 116 not out off just 56 balls for Lahore Whites. That knock featured 12 boundaries and six monster sixes, and it wasn’t even his first ton in the format.

He had already smashed an unbeaten 110 in the previous T20 season, and earlier this year, he set social media on fire with a 50-ball century. This guy doesn’t just turn heads—he makes them spin.

Read More: Babar Azam Silences the Noise Around His T20 Game

Why This Move Makes Sense for United?

Let’s be honest—Islamabad United are flying high. With five wins from five matches, they sit comfortably at the top of the table. But in a tournament as unpredictable as the PSL, you can never have too much firepower.

Enter Faiq. He’s the kind of player who can turn a match on its head in a few overs. Add that to a squad already stacked with the likes of Shadab Khan, Azam Khan, Imad Wasim, Naseem Shah, and Colin Munro, and you’re looking at a serious title threat.

With the playoffs in sight, Faiq gives them an X-factor—a batter who can accelerate when needed or rescue the side from tricky situations. It’s a clever, calculated move from the franchise.

And there’s no better time to test the new recruit than tonight’s high-voltage clash against Lahore Qalandars. United thrashed them earlier this month with an eight-wicket win in Rawalpindi.

Will Mohammad Faiq debut tonight? We’ll have to wait and see, but it’s safe to say United fans will be watching closely.

Islamabad United are not just building for the present—they’re planning for domination. Signing someone like Faiq, who’s hungry, in form, and oozing confidence, shows that they’re leaving no stone unturned in their hunt for a fourth PSL title.

Islamabad United’s updated squad for PSL 10

Shadab Khan (c), Naseem Shah, Imad Wasim, Azam Khan, Jason Holder, Ben Dwarhuis, Salman Ali Agha, Haider Ali, Andries Gous, Colin Munro, Muhammad Nawaz, Rumman Raees, Salman Irshad, Hunain Shah, Saad Masood, Riley Meredith, Alex Carey, Kyle Mayers, Mohammad Faiq.

Stay tuned to Brandsynario for the latest news and updates.