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New Budget For FY2024-25 Leaves Salaried Class Shocked!

By
Zayaan Khan
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Federal Minister Announces Budget
Image Source: Business Recorder

Following the release of Pakistan’s budget for the fiscal year 2024–2025 yesterday, there is a noticeable feeling of shock that sweeps across the country. The public seems to be confused and concerned about the government’s budget plan, which was hailed as a way to get the nation through economic difficulties. But ultimately, this year’s budget announcement is only about to make things more difficult for the people. Let’s have a closer look at the highlights of the recently announced budget.

The Common Man’s Nightmare

The budget for FY2024-25 of 18.9 trillion Pakistani rupees ($67.84 billion), sets high goals in the face of difficult economic conditions. The administration intends to deal with a 6.9% GDP budget deficit while aiming for 3.6% economic growth. With defense spending projected to cost 2.1 trillion rupees and debt servicing is predicted to consume a staggering 9.8 trillion rupees!

The Federal Board of Revenue (FBR) has set an enormous tax revenue target of Rs. 12.9 trillion of the Budget For FY2024-25, which has left many people shocked. This number is a considerable increase over prior years, suggesting that the government will tighten its grip on tax evaders while the salaried class prepares for the consequences.

All The Important Details From Budget FY2024-25

While the budget for FY2024-25SaU cover’s a vast spectrum of domains, we’ll be focusing on the more important aspects. These will in one way or another be directly linked to your average salaried individual. Here are the highlights from the budget announcement of 2024-25:

  1. New Income Tax Slabs: The first thing under crosshairs is the tax slab for the average salaried individual. According to the budget for FY2024-25; the tax rate will be applicable from the 1st of June, 2024 and sees an increase in rates where anyone earning between Rs. 600,000 – Rs. 1,200,000 will be taxed double at a rate of 5% of their annual salary exceeding Rs. 600,000.
    For those ranging above Rs. 1,200,000 and below Rs. 2,200,000, individuals will have to pay a staggering base 15% of their yearly income showing an increase of 2.5% from the previous year. On top of this, they will also be forced to pay a fixed tax of Rs. 30,000. This trend gets worse as you go higher on the tax bracket. More tax brackets are covered in the following image:

  1. Increase In Petrol Prices: The federal government has also increased levy on petrol by a staggering Rs.20, this sees it going from Rs.60 to Rs.80. This sudden increase in levy will ultimately have a ripple effect on numerous amenities such as transport, production and living expenses. Apart from the rise in fuel prices, the government has suggested raising the tax on light diesel oil. There will be an increase in the development levy on light diesel oil from Rs. 50 to Rs. 75 per liter!
  2. Vehicle Tax Registration: In another shocking turn of events, in place of engine capacity, the federal minister stated that pricing will determine the advance tax on car registration. So you can forget about paying a minimal tax on smaller vehicles, instead their actual values will determine the tax percentage.
  3. Phone Pricing: The mobile market proves to be one of the biggest sources of money, specially in cities such as Karachi. According the the new budget, different phone categories will be taxed an astonishing 18% of their value! This means if you’re looking at smartphones for Rs. 50,000, their new price is officially Rs. 59,000 after taxes. We will also see a eye-watering tax of 25% being implemented on smartphones costing more than $500.
  4. Import Items: The federal minister made the decision to no longer exclude luxury car imports from taxes. It has been agreed to raise the $50,000 import vehicle’s taxes and levies. The import tax on glass goods has also been removed by the government. The rate of import levies on steel and paper goods will be raised, as planned. The only exception to import items are essential goods which will not be taxed.
  5. Tax On Cigarettes & Nicotine: According to reports, the government intends on cracking down on factories where fake cigarettes are being reproduced. Not only this, but according to the budget, to deter people further away from drugs, the government has made the decision to tax the materials used to make cigarettes by Rs. 44,000 per ton! Nicotine pouches will also see a FED at a rate of Rs. 1200 per kg.
  6. Branded Apparel: In an attempt to raise the GST on textile goods, the federal minister declared in his address that the government has placed an 18% sales tax on branded clothing, shoes and other imported leather goods in the country.

    Property Construction FY2024-25
    Image Source: Economic Times
  7. Property & Construction: If you thought buying a house for your family was difficult in this economy, well it certainly just got more harder. The minister said that a 5% tax will be applied to the acquisition of new plots as well as residential and commercial real estate. FED on cement used in construction of new homes will be increased to Rs.3 per kg. Not only this, but a 15% tax will be imposed on filers and 45% on non-filers when dealing with property.

Other Affected Sectors And Details From Budget FY2024-25:

While these details might not affect the average salaried class individual in Pakistan, here are a couple of other aspects discussed in the new budget:

  1. Education Scholarships: The government has announced more scholarship programs to be introduced in order to cater more students. An estimate of 10 million students are to be catered according to the new budget.
  2. Solar Industry: In order to support the solar panel business, the coalition government  eliminated import taxes on equipment, including raw materials used in the production of solar panels, inverters, and batteries, as well as plant machinery and associated equipment.

    Solar Panels FY2024-25
    Image Source: ArabNews
  3. Power Generation: Another sight for sore eyes is the allocation of funds for the water resources in the country. Rs. 206 Billion will be allocated which will be distributed amongst the Mohmand, Diamer Bhasha Dams and Chashma Right Bank Canal.
  4. Aviation: Major airports of the country are to be outsourced instead of running them locally and a whopping Rs. 622 billion worth of liabilities have been transferred from PIA.
  5. Increased Salary & Pension: It is reported that government employees from grades 1 thru 16 will see a hefty increase of 25% in their salaries & pensions. While grades above that will receive a handsome increase of 20% in their salaries & pensions as well.
  6. Kissan Package: The budget for FY2024-25 also stated that Rs. 5 billion ha been set aside for farmers’ packagers and that the government has chosen to capitalize on private sector involvement in this area.
  7. Benazir Income Support: The minister stated that a 27% increase in funding has been suggested for the Benazir Income Support Program. The BISP fund would grow to an astonishing Rs. 593 billion! This will in-turn support 0.7 million more people than the previously allocated amount.
  8. Inflation: While this is a hard pill to swallow, the government aims to reduce inflation in the country yet again. The plan is to keep inflation at a steady rate of 12% for the FY2024-25.

Concluding Remarks

The silent pain that the average person endures is ignored in the midst of all these discussions. It appears that the budget does not adequately meet the people’s urgent needs, even though its goal is long-term stability. The government has failed to time-and-time again meet the real requirements of the people and this year looks no different.

The release of the budget for FY2024-25 has resulted in a dire outlook for the upcoming year for the typical Pakistani. The already high cost of living is expected to rise much more. The relief efforts that have been implemented are minimal and hardly begin to address the financial struggles that Pakistani households endure already.

The Budget For FY2024-25 is a sobering reminder of the fine line Pakistan must walk between social welfare and budgetary sustainability as it navigates the economic recovery. It is a call to action for the government to make sure that its citizens are not left behind in the pursuit of economic resilience, in addition to setting lofty goals which might not even be achievable. All we can do now is wait…and hope, as always.

Stay tuned for more insights like these; this has been your average salaried individual Zayaan, Signing Off!

Budget 2023-24: Pakistan Government Unveils New Revenue Measures

By
Usman Kashmirwala
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Budget 2023-24: Pakistan Government Unveils New Revenue Measures
Source: Global Village

The Pakistani government has recently unveiled new revenue measures amounting to Rs223 billion in its latest budget announcement. These measures are in addition to the taxes introduced in the mini-budget announced in mid-February, which will remain in effect. The government aims to generate over Rs500 billion in additional revenue for the tax year 2023-24 through these measures, which include raising the general sales tax from 17 percent to 18 percent, imposing a 25 percent sales tax on luxury item imports, and increasing taxes on cigarettes and drinks.

Key Highlights

  • The government plans to share the tax details with the International Monetary Fund (IMF) and expects that the Fund will not raise any objections, as all their concerns have been addressed.
  • The government intends to allocate Rs23 billion to industries and individuals under the revenue relief changes announced in the Finance Bill 2023. This relief includes Rs13 billion in customs duty and Rs10 billion in income tax. However, no relief has been announced in sales tax and excise duty.
  • The government is optimistic about achieving a 28 percent higher revenue target for the next fiscal year, based on a projected GDP growth of 3.5 percent, average inflation of 21 percent, and the revenue measures outlined in the budget.
  • To promote various sectors, the budget offers major relief in the IT sector for exports, solarisation, agriculture, and real estate.
BUDGET 2023-24: 'Populist' measures in trying times - Newspaper - DAWN.COM
Source: Dawn

Income Tax

  • The Finance Bill proposes the continuation of the super tax but with fair adjustments for individuals earning over Rs150 million. Three new income levels have been introduced: Rs350 million to Rs400 million, Rs400 million to Rs500 million, and above Rs500 million. These income brackets will be subject to tax rates of 6 percent, 8 percent, and 10 percent, respectively.
  • Other income tax changes include a 0.6 percent withholding tax on citizens not on the Active Taxpayers’ List (ATL) when they withdraw cash exceeding Rs50,000. The withholding tax rates on goods supply, services, and contracts will increase by 1 percent, with exceptions for specific items. Furthermore, a final withholding tax of 10 percent will be charged on bonus shares issued by a company, or 20 percent for non-filers of tax.
  • The Finance Bill also proposes adjustments to the withholding tax rates on payments to non-residents using debit/credit or prepaid cards. Similarly, an adjustable advance tax of Rs200,000 will be charged when issuing a work permit/visa for a foreign domestic helper.

Sales Tax and Excise Duty

  • In terms of sales tax and excise duty, the government has made certain adjustments. Sales tax has been withdrawn on edible products sold in bulk under brand names or trademarks. The tax rate has increased from 12 percent to 15 percent on supplies made by point-of-sale (POS) retailers dealing in leather and textile products.
  • Furthermore, a federal excise duty (FED) has been imposed on energy-inefficient fans and incandescent bulbs at rates of Rs2,000 per fan and 20 percent ad valorem, respectively. The scope of FED on services has been expanded to include royalty and fees for technical services.
  • Sales tax has been exempted for another year ending June 2024 on contraceptives and accessories, plant saplings, combine harvesters, dryers for agricultural products, no-till-direct seeders, planters, trans-planters, other planters, bovine semen, and the import of IT equipment by IT and ITeS exporters registered with the Pakistan Software Export Board.
  • In the federal capital, a 15 percent tax will be charged on electric power transmission services. The rate has been reduced to 15 percent from 16 percent on IT-based system development consultants. A lower rate of 5 percent is proposed for services provided by restaurants and other food outlets if payment is made through debit or credit cards, mobile wallets, or QR scanning.
Key highlights of budget 2023-24 - Business & Finance - Business Recorder
Source: Business recorder

The Pakistani government’s new budget is a mixed bag. On the one hand, it raises taxes on a number of goods and services, which will likely lead to higher prices for consumers. On the other hand, it also provides some relief to certain sectors of the economy, such as the IT sector. Overall, the impact of the new budget on the Pakistani economy remains to be seen.

What are your thoughts on this? Let us know in the comments below.

Stay tuned to Brandsynario for the latest new and updates.

Sindh Government Announces Shift To Solar Power For Major Hospitals

By
Usman Kashmirwala
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Sindh Government Announces Shift To Solar Power For Major Hospitals
Source: PakTV

The Sindh government has taken a significant step towards sustainability by announcing plans to shift major hospitals in the province to solar power. This initiative is part of the government’s larger solar power plan, aimed at reducing dependence on traditional energy sources and promoting clean, renewable energy solutions. The announcement was made by the Provincial Minister of Sindh for Energy, Imtiaz Ahmed Sheikh, during the inauguration of a solar power park in the Karachi press club.

The logistics of the plan

The solar power park, with a capacity of 60KV, will play a crucial role in meeting 90 percent of the press club’s power needs. This is a significant milestone in the government’s efforts to harness the power of the sun and provide sustainable energy solutions. Minister Sheikh also highlighted that government buildings, prisons, and schools will be included in the solar power plan, with the aim of ending electricity load shedding in the province.

Sindh govt announces to shift govt offices to solar power - Pakistan Observer
Source: Pak Observer

The minister emphasized that the government’s objective is to address the economic crisis and uplift the country. By investing in solar power, the government hopes to create a more sustainable and self-reliant energy sector. Minister Sheikh took the opportunity to criticize the PTI government, accusing them of hindering power projects in Sindh. He expressed confidence that the PPP (Pakistan People’s Party) will secure victory in the upcoming elections, highlighting their commitment to promoting renewable energy and sustainable development.

Provincial and Federal agenda aligning

This announcement from the Sindh government aligns with the federal government’s efforts to embrace solar power. Earlier, Prime Minister Shehbaz Sharif directed the conversion of all federal government buildings in Islamabad to solar power within a strict timeframe of seven weeks. This directive showcases the government’s determination to reduce the country’s reliance on imported fuel and embrace renewable energy sources. The prime minister also instructed officials to initiate solarization projects in other parts of the country, extending the benefits of solar power to various regions.

With solar mosques and schools, Pakistan's northwestern province pushes clean energy | Arab News PK
Source: Arab News

The shift to solar power for major hospitals is a commendable move by the Sindh government. Solar energy offers a clean and sustainable alternative to traditional power sources, reducing carbon emissions and promoting environmental preservation. By embracing solar power, hospitals can ensure a reliable and uninterrupted energy supply, leading to improved healthcare services. Moreover, the initiative to expand solar power to government buildings, prisons, and schools will have a significant impact on reducing electricity load shedding and enhancing energy efficiency in the province.

The Sindh government’s commitment to renewable energy is a step in the right direction, contributing to the overall development and sustainability of the province. It sets an example for other regions and institutions to follow, encouraging the adoption of clean energy solutions and reducing dependence on fossil fuels. With continued efforts and investments in solar power, Pakistan can pave the way towards a greener and more sustainable future.

Stay tuned to Brandsynario for the latest news and updates.

The Untapped Potential Of Women In Pakistan

By
Anusha Zahid
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Pakistan has a lot of potential for growth but undeniably, one of the biggest untapped resource is its significant female population that still awaits inclusion in the national economy. As per the World Economic Forum’s 2021 Global Gender Gap Report, Pakistan ranked 153rd out of 156 countries, which indicates massive strides the country needs to take to ensure gender diversity and inclusion of women in its socioeconomic mainstream.

Source: Pakistan Labour Force Survey 2020-21

As per the last published Pakistan Labour Force Survey 2020-21, numbers show stark disparities along gender lines. Women’s participation in the national labor force is most concerning being 21.4 per cent of the country’s working-age population, as against the male labour force marked at 67.9 percent.
We interviewed Rabel Sadozai, the newly appointed Director Marketing and Sales at Fatima Fertilizer and the first female to hold such a prominent position in Pakistan’s agriculture and fertilizer sector, to discuss the potential role of Pakistani women to promote the country’s socio-economic prosperity and what it will take towards its realization.

B: How important is it to be recognized as the first woman in Pakistan’s agriculture sector to hold a senior-level management position?

RS: I consider this recognition as a true representation of millions of empowered women, directly or indirectly associated with the agriculture sector of Pakistan. It gives me the opportunity to use my influence for the betterment of farmers in general and female farmers in particular. A recent example of this commitment was marked by Sarsabz – the flagship brand of Fatima Fertilizer, hosting a special panel discussion at the Pakistan Pavilion in Dubai Expo 2020 to celebrate our three exceptionally inspiring female farmers and share their inspirational stories with the World.


The guest panelists included Rabia Sultan – progressive farmer from Muzaffargarh who defied all odds in a male-dominated profession, Nazo Darejo – a brave woman from Sindh who sacrificed a great deal to protect the piece of land she called home and whose inspirational story was highlighted by Sarsabz through a special web series called ‘Kissan Kahani’ to a wide online audience, and Azra Mehmood Sheikh – a progressive farmer from Bahawalpur who actively advocates about the hardships faced by farmers in South Punjab.

Being able to introduce Kissan Day to Pakistan is something that I will always be proud of, as it was not only recognized by the country and its industry stakeholders, but it has also become an annual event to be celebrated on December 18. The campaign was so influential that it was selected by Kotler as a case study in Essentials of Modern Marketing – Pakistan Edition.

B: Tell us about your journey of nine years at Fatima Fertilizer and your key accomplishments related to marketing communications?

RS: I was able to achieve a number of goals during my nine years at Fatima Fertilizer, and I took on as many marketing communication challenges as I could, but being able to introduce Kissan Day to Pakistan is something that I will always be proud of, as it was not only recognized by the country and its industry stakeholders, but it has also become an annual event to be celebrated on December 18. The campaign was so influential that it was selected by Kotler as a case study in Essentials of Modern Marketing – Pakistan Edition.


Over the years, I’ve used data to establish how Fatima Fertilizer’s products are giving on average 10% greater yields as compared to conventional fertilizer. This brand promise has been purposely communicated in such a manner that it shows how a farmer can create a better life for himself and his family that leads to prosperity of the village and eventually impacts Pakistan’s GDP as agriculture contributes on average 22-25%.
We also launched true farmer stories under Kissan Kahani to help educate our stakeholders on the impactful role our farmers are playing in helping sustain Pakistan’s food security.
Overall, our efforts have been duly recognized not only by local platforms such as the Pakistan Digital Awards but also the global ones including MARCOM, AVA, and Effies.

B: In your opinion, what factors are responsible for the under-representation of women within the corporate and civil sectors of Pakistan?

RS: Women may be under-represented in these sectors but not in the agriculture sector. Women are extremely empowered on the rural side to help not just with domestic housework but field work and livestock farming as well. I feel it is my responsibility to clarify this common misconception. As far as corporate and civil sectors are concerned, I feel women are deprived of an environment that helps them balance work and home responsibilities efficiently. The key to my success was not only my ability to effectively manage the roles of a team leader, manager, wife, mother, and so on, but the fact that I was given an environment where I was empowered to manage and balance these roles. Employers whether government or private need to realize that the needs of women are different from men. We need policies and benefits that match their circumstances. For example, women need to feel secure while stepping out of their homes for work, they need to be given daycare facilities or an equivalent allowance to manage it, maternity leaves and so on. According to recent studies, the gender-wage gap in Pakistan has reached 55.6 percent, which is concerning, to say the least, because a woman has to weigh the benefits of her working against the associated costs.

B: How many Pakistani women are currently engaged in Pakistan’s agriculture sector and how can they claim more important roles within this industry?

RS: Currently, more than 22 million women work in the agriculture sector and contribute to the advancement of this sector. As per an earlier issued report by UN Women titled “Rural Women in Pakistan-Status Report 2018”, agriculture is the main labour activity of rural women with approximately 75 percent of women employed in the agriculture sector. The empowerment of these rural women and the realization of their human rights, in addition to their important role in nation-building, is essential for achieving the Sustainable Development Goal (SDG) related to gender equality.
Women need education foremost followed by skill-set enhancement. Companies like ours work with a lot of progressive females and seek to empower them by giving them an opportunity to project their work. For example, we recently helped Ms. Jugno Mohsin, a female farmer who worked to revive a dying breed of local cotton called ‘Khaki Desan’, by providing her with the technical knowledge and giving her the opportunity to create a fabric from this cotton which can be marketed to a global audience.

B: How important is women’s participation to achieve overall economic growth and prosperity for the country?

RS: I think our founding father, Quaid-e-Azam made it clear that women had to work side by side with men if we are to transform Pakistan into a strong and prospering nation. Now whether we do it starting from our homes, schools, offices or factories is dependent on a mix of our own capabilities and opportunities available to us. Women are almost 50% of Pakistan’s population, so there is no question that a big responsibility rests on our shoulders to help develop our home i.e. Pakistan, and I believe being aware of this responsibility is the first step we need to take.

Coronavirus Outbreak Live Updates: Here’s All You Need To Know!

By
Ariba Raza
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Source: Valley Morning Star

Update: 3rd April 2020

Philippine President Rodrigo Duterte has given out a warning that he would order the country’s police and military to shoot anyone who would violate the laws during a month-long lockdown of the island of Luzon, to contain the spread of the novel coronavirus.

Here’s what he said addressing to the nation late at night, on Wednesday.

Let this be a warning to all. Follow the government at this time because it is critical that we have order,”

The coronavirus pandemic has affected the world in the worst possible manner. As it is spreading rapidly throughout the globe, the economy, the events industry, airlines and tourism have taken a huge hit!

With thousands of people affected and killed by this horrifying disease, this doesn’t seem to end anytime soon. However, countries worldwide are taking strict actions against this deadly.

Meanwhile, here’s all you need to know about what’s going around in the world in regards to coronavirus aka COVID-19.

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How to Disinfect your Car & Personal Space from COVID-19!

 

Aamir Ibrahim | CEO Jazz | Brandsynario CEO Stories

By
Web Desk
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Whilst we are successful, we are only as good as our next game- so we can not never be complacent. Aamir Ibrahim, CEO Jazz talks to us about the office culture, success stories, diversity and practices at Jazz while on an office tour at the Headquarters in Islamabad. #jazz #ceo #ceostories

Pakistani origin startup Myco takes highest global win of PKR 420 Million from Tim Draper’s global startup reality show in Investment & Saas Business with the support of PakLaunch

By
Maham Hussain
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pakistani-origin-startup-myco-takes-highest-global-win-of-pkr-420-million-from-tim-drapers-global-startup-reality-show-in-investment-saas-business-with-the-support-of-paklaunch

In a historic leap for Pakistan’s digital economy, Myco, the fastest-growing video streaming platform in the country, has made global headlines by winning the grand finale of Meet the Drapers, a global startup reality show in Silicon Valley that featured over 2,000 startups around the World. Myco announced that after the due diligence process that followed the finale, they have now secured an investment and a SaaS business deal of PKR 42 crores (~USD 1.5 million) which was the highest for Season 9.

This was the first time a Pakistani origin startup reached the finale of Tim’s venture reality show “Meet the Drapers” and came out amongst the winners of season 9, placing Pakistan on the global startup map with renewed confidence and visibility. The outcome was amplified this week as Tim Draper assigned a significant SaaS service contract of $1 Million in addition to the investment of $500,000 received recently post due diligence thus making myco the number one startup from the finale in terms of net outcome achieved.

It all stated as an initiative by Paklaunch whereby the founder of PakLaunch “Aly Fahd” convinced Tim Draper to include an episode on Pakistani startups in October 2024 which was the first time Pakistan was included in the globally famed competition. Two Pakistani startups progressed through the televised competition all the way to the semi final and myco was the only Pakistani startup invited to the grand finale as the most voted global startup being an audience favorite. The finale was recorded in April 2025 in California after which an extensive due diligence exercise was conducted with myco finally receiving the investment and the SaaS business deal in July 2025.

A Vote of Confidence from Silicon Valley’s Boldest Visionary

Tim Draper, a third-generation venture capitalist, is known for his early bets on companies like Tesla, SpaceX, Skype, Coinbase, and Baidu. He has long advocated for decentralization, fintech, and blockchain-powered platforms that redefine legacy industries. His investment in Myco and the underlying business deal is a global endorsement of Pakistan’s emerging role in the future of digital innovation.

“Myco is one of the top Pakistani startups that PakLaunch has been enabling within our network over the past 3 years. The PakLaunch community is thrilled about this achievement as this proves the quality of Pakistani origin entrepreneurs compared to a global stage and Paklaunch is proud of our contribution towards this success story” said Aly Fahd, Founder Paklaunch from San Francisco.

“Myco combines powerful storytelling, sports culture, and the economics of Web3. This is the future of streaming,” Draper said during Myco’s pitch on the international show “Meet the Drapers”, where Myco made its global debut.

“We want our success at the globally acclaimed startup reality show and the outcome we achieved to inspire hundreds of Pakistani entrepreneurs building incredible products across the globe. I am extremely thankful to PakLaunch for laying the foundation for this achievement and am grateful to the entire team at Draper Associates for making us a part of their eco system” said Umair Masoom, Founder & MD, myco Holdings.

More Than Cricket: Building a Global Sports & Content Platform

While Myco holds rights to premium cricket events including ICC events, PCB & PSL etc but is also one of the few platforms actively investing in non-cricket sports such as:

  • English Premier League for 3 years
  • MMA & Karate Combat
  • Padel, Squash, Volleyball
  • Local tournaments & university events

This inclusive content strategy, combined with a growing and South Asian content catalog, positions Myco as a sports and entertainment ecosystem — not just a streaming app.

Explosive Growth & Future Outlook

  • 20M+ users in 18 months in Pakistan.
  • $1.5M (PKR 42 crore) investment led by Tim Draper Investments
  • 100M+ monthly video impressions, fueling a powerful monetization engine
  • Active user base in 100+ countries, including Pakistan, UAE, KSA, Egypt, and North America
  • Backed by Aptos Labs, a leading Layer 1 blockchain, to power Myco’s upcoming Web3 wallet and reward token ecosystem
  • Set to launch a decentralized content economy enabling users and creators to earn, own, and interact with content assets in real time
  • Targeting 50M+ users by end of 2025 through aggressive regional expansion and telco/media partnerships

With this new capital, Myco is scaling its operations across:

  • North America, MENA and South Asia with a countinued focus in Pakistan.
  • Exclusive Watch & Earn reward token ecosystem
  • Deepened content & sports partnerships and athlete sponsorships
  • Fintech partnerships across the markets

About PakLaunch

Paklaunch is a global platform and community founded in 2020 by Aly Fahd, focused on connecting the Pakistani diaspora with the entrepreneurial and investment ecosystem back home. It aims to foster growth in the Pakistani startup scene by providing resources, training, and networking opportunities. Paklaunch hosts events like the Paklaunch Unconference and offers various programs, including a digital accelerator for women entrepreneurs. Today, it’s a thriving entrepreneurial community of 350K+ across 30+ countries and multiple platforms, driving startup funding, investments opportunities, and global networking.

Stay tuned to Brandsynario for the latest news and updates.

Philanthropy in Pakistan: Country Outperforms the Biggest Economies in Charity

By
Areeb Asif
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When we think about the most generous countries in the world, places like the U.S. or the U.K. probably come to mind. But what if we told you that Pakistan, a country struggling with poverty, inflation, and political unrest, is one of the most charitable nations in the world?

The Stanford Social Innovation Review reported a few years ago that Pakistan contributed over 1% of its GDP towards philanthropy, which pushes it into the ranks of far wealthier countries like the United Kingdom (1.3% of GDP to charity) and Canada (1.2% percent of GDP), and around twice what India gives relative to GDP.

A study by the Pakistan Centre for Philanthropy said that approximately PKR 240 billion (more than $2 billion) is donated by Pakistanis per year. And now, Pakistan has earned a spot among the world’s top 20 most generous countries, securing the 17th position in the World Giving Report (WGR) 2025 with citizens donating an average of 1.64% of their income to charitable causes.

So the big question is: Why do people give so much when they themselves don’t have much?

world-giving-report-
World Giving Report 2025

Giving is Part of the Culture

In Pakistan, charity is considered an obligation, too. Islam, which is the religion of the majority here, encourages giving. Concepts like Zakat, which refers to giving a required portion of savings (usually 2.5%) that Muslims must give to those in need every year. And then there’s Sadaqah, which is a voluntary charity that can be given anytime, in any amount.

This means that for many people in Pakistan, giving is tied to faith, values, and everyday living. And during the month of Ramadan, donations shoot up even more. Whether it’s money, food, clothes, or time, people step up in incredible ways.

According to the World Giving Report 2025, which is a UK-based Charity, Aid Foundation that surveyed over 55,000 people across 101 countries, found that 73% of Pakistanis donated money in 2024 due to cultural values. However, it also discovered that 89% of these charity givers also felt happy about the act of giving, apart from it being a duty.

Shazia Maqsood Amjad, Executive Director of PCP, said, “This is a proud moment for Pakistan. Despite economic challenges, our people continue to demonstrate an unwavering commitment to helping others. Giving is embedded in our social fabric, whether through Zakat, volunteerism, or community-driven support.”

When the System Fails, People Step in

Most Pakistanis don’t expect much from the government. With broken welfare systems and very little state support for the poor, people have taken charity into their own hands.

That’s why organisations like the Edhi Foundation, Saylani Welfare Trust, and Shaukat Khanum Hospital exist and thrive. They’re mostly funded by ordinary people. From helping the sick and hungry to educating children and responding to disasters, these groups fill in the gaps that the government often leaves behind.

Provincial statistics reinforce this: in Balochistan, 90% of respondents prefer giving directly to individuals rather than organisations. One possible explanation is that Balochistan has fewer established charitable organisations as it is the most underdeveloped province, which in turn may have earned less public trust compared to those in more developed provinces.

The same pattern emerges for in-kind donations and volunteer time, but to a slightly lesser degree. In both Punjab and Balochistan, in-kind giving to individuals occurs at almost the same rate, with both provinces giving slightly more than KPK.

However, organisations perform significantly better when it comes to volunteer time. In KPK, nearly half of the respondents volunteer with organisations, followed by Balochistan, where more than one-third of respondents contribute their time in this way.

provincial-distribution-of-philanthropy

Need for Organisational-Based Philanthropy

Concerns about misuse, wastefulness, and a perceived lack of impact are major factors discouraging people from donating to organisations. When individuals do choose to give, proximity and reputation are the two primary drivers influencing their choice of recipient.

Mosques and madrassahs enjoy higher levels of public trust than civil society organisations, which is why they receive the bulk of organisational donations. This results in a lot of potential in organisational philanthropy remaining untapped.

There is no doubt that Pakistanis are a generous people, as the practice of giving is nearly universal. They are giving, but it’s not showing in economic progress and paper.

The charitable impulse needs to target more impact-oriented philanthropy. In this way, individual donations can play a more effective role in inclusive development.

Stay tuned to Brandsynario for the latest news and updates.

ISPR Drops “Dil Se Pakistan” Anthem for Independence Day

By
Maham Hussain
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ispr-drops-dil-se-pakistan-anthem-for-independence-day

To celebrate Independence Day, the Inter-Services Public Relations (ISPR) has released a new national anthem titled “Dil Se Pakistan.” This patriotic song honours the country’s path to independence and highlights the spirit of liberty. It pays tribute to the courage and sacrifices of the martyrs who defended the homeland.

ISPR describes the song as a tribute to the “Battle of Truth” (Ma’raka-e-Haq). The lyrics remember the bravery of those who gave their lives for Pakistan. Powerful and emotional verses inspired by national pride and unity keep their memory alive.

“Dil Se Pakistan” celebrates Pakistan’s victory over India with great emotion. The song reminds citizens of the country’s strength and resilience. It shows Pakistan’s strong resolve to protect its dignity, security, and freedom under all circumstances.

At the same time, the anthem praises the Armed Forces. It honours their loyalty and role as protectors of the nation. The song credits them for maintaining the country’s safety and driving its progress.

Released as part of the official Independence Day campaign, “Dil Se Pakistan” delivers a message of unity and strength. It aims to bring Pakistanis together and inspire national dedication. Through its words and music, it builds a sense of shared purpose and love for the country.

Moreover, the lyrics use direct and powerful language to engage listeners. The song highlights the need to remember past sacrifices while continuing to shape a strong and stable future. It calls on every citizen to renew their promise of standing by Pakistan at all times.

This release continues ISPR’s tradition of honouring national events through music. “Dil Se Pakistan” reflects the values of sacrifice, honour, and loyalty. It encourages the people of Pakistan to remain hopeful and confident as they move forward.

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“Is that Really Her?”– Hira Mani’s Barefaced Look Shocks Fans

By
Sania Saeed
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is-that-really-her-hira-manis-barefaced-look-shocks-fans

Hira Mani is back in the limelight, but this time it’s not about her acting skills or her fashion choices but about her natural beauty. The actress recently shared a makeup-free selfie, and the internet went wild. While a lot of fans applauded her for being so confident, there were plenty of others who couldn’t help but criticise her unfiltered look.

Several users dove into the comment section with harsh honesty. One comment stated, “Without makeup, Mani looks better than Hira.” Another follower chimed in, “Is this really how she looks without makeup? That’s odd.” From tough comparisons to straightforward opinions, the backlash certainly turned heads.

Still, Hira seemed completely unbothered. She didn’t reply directly, but her quiet confidence spoke volumes. Fans have always appreciated her for being bold and genuine, but that same authenticity has now stirred up some controversy.

Harsh Criticism Leaves Fans Divided 

As the comments started flooding in, it was obvious that people had some pretty strong and mixed feelings. One user boldly declared, “Without makeup, I’m more beautiful than you.” Another chimed in, “Oh my God! I couldn’t even recognise her without makeup.” These comments sparked a heated discussion about the unrealistic beauty standards that often plague the entertainment world.

To add to the chaos, one user humorously quipped, “I request all actresses to show up on social media with makeup because we just can’t handle your natural looks.” While it was probably meant as a joke, there was a sting of harsh judgment behind it.

Others jumped on the bandwagon with similar sarcastic remarks, highlighting just how fierce the criticism had become.

Hira Mani
Hira Mani

On the flip side, some people stood up for Hira’s natural appearance. A handful of voices in the crowd praised her for being genuine and unfiltered, saying it’s a breath of fresh air to see a celebrity embracing her true self without all the glam. Unfortunately, those supportive voices were quickly overshadowed by the wave of mockery.

Sparking a Larger Conversation

The backlash surrounding Hira isn’t just about her; it has sparked a much bigger conversation about makeup, self-esteem, and the pressure we all feel from society. Why does it surprise so many people to see a celebrity without makeup? Shouldn’t we celebrate natural beauty instead?

Hira’s post has inadvertently challenged the norms we’ve come to accept. Fans often expect celebrities to look perfect all the time, forgetting that they’re human too. This unrealistic expectation pushes stars to strive for perfection, even when the cameras aren’t rolling.

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The Plight of Domestic Labour in Pakistan

By
Areeb Asif
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the-plight-of-domestic-labour-in-pakistan

In theory, Pakistan seems to be progressive, as the youth is unlearning the cultural narratives and breaking through generational trauma, yet certain sides of the nation seem to be still stuck in the Stone Age (metaphorically).

While we don’t indulge in slavery, we keep underage domestic workers (sometimes children) and treat them as our personal property.

Abuse, sexual violence, mental torture, and financial dependence; you name it, and it is present. Moreover, threats and debt make the domestic labour even more exposed to such exploitation.

What is this if not modern slavery? This is the plight of domestic labour in Pakistan.

Domestic Labour in Pakistan

Employing maids is a very common practice in Pakistan due to the availability of cheap labour. Almost every middle-class household has a maid. In fact, many people even prefer this about Pakistan because they get the freedom of keeping house help without any questioning. Whereas in foreign countries, they are not allowed to do so.

But what happens when there is no one to keep a check on the domestic labour? They are treated worse than animals. It’s not all black and white. Some households treat their workers well and pay them fairly, too, often giving them employment for a lifetime. However, in most cases this isn’t the case.

There are no official contracts, no social security benefits, and often, not even basic minimum wage standards. According to estimates by the International Labour Organisation (ILO), millions of people, especially women and children, are employed as domestic workers in Pakistan.

However, without formal recognition or legal protections, they are easily exploited. Often, workers face abuse for small mistakes, such as accidentally breaking something or not doing the work up to the standard of the employer. They are burned, harassed, starved and sometimes meet tragic ends like death just because their employers wanted to “teach them a lesson.”

Women and Children are the Major Sufferers

The majority of domestic workers are women and girls. Many are single mothers, widows, or young daughters from poverty-stricken areas who migrate to cities in the hope of earning a living. Some are as young as eight or ten, being illegally employed and out of school while working in conditions that rob them of a normal childhood.

This is often a result of a capitalist system that values profit and cheap labour over the well-being and rights of people.

Tragic incidents, such as the case of Zohra Shah, the 8-year-old domestic worker who was tortured and killed in Rawalpindi in 2020, shook the conscience of the nation but only briefly. Public outrage dies down, but systemic issues remain.

Pakistan’s high adult unemployment and underemployment rates are a factor in the country’s high child labour rates. In 2020-2021, Pakistan’s unemployment rate was 6.3%. This just leaves people little to no option but to send their young ones to houses as labour just to earn some money to survive.

cases-of-abuse-statistics

Lack of Legal Protection 

While provinces like Punjab and Sindh have introduced domestic workers’ laws like the Punjab Domestic Workers Act 2019, their implementation is weak at best. There is little public awareness, even among employers. Many domestic workers are unaware of their rights or too afraid to speak up due to fear of losing their livelihood.

Additionally, there’s no mechanism to monitor working conditions inside private homes, making enforcement practically impossible. Labour inspection in domestic settings is a sensitive topic due to privacy concerns, but that cannot become an excuse for turning a blind eye.

Money and power are the ultimate basis of judgment. Employers get convicted, but often times their punishment is light or little to none and then they are freed with no follow-up.

The Plight of Domestic Workers Must Not be Ignored

The plight of domestic workers in Pakistan is a glaring example of silent suffering. They cook our meals, raise our children, and keep our homes running, yet remain unseen and unheard.

A just society does not just look after its rich; it safeguards its most vulnerable too. It’s important to open our eyes and challenge the system that allows such injustice to prevail; otherwise, we will be raising a society that will be anything but humane.

The abused will become the abuser, and the cycle will never end. The choice is in our hands.

Stay tuned to Brandsynario for the latest news and updates

Man Missing for 28 Years Found Frozen Intact in Kohistan Glacier

By
Maham Hussain
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man-missing-for-28-years-found-frozen-intact-in-kohistan-glacier

A group of friends exploring the glaciers of Lady Valley found a human body preserved in the snow. Umar Khan from Palas, Kohistan, who visits the area each summer, discovered the body in a glacier with his friends. “The body was completely intact. Even the clothes weren’t torn,” he told the international media.

On checking, the group found an identity card with the name Naseeruddin. District Police Officer of Kolai Palas, Amjad Hussain, confirmed it was linked to a 28-year-old case. He said the case was closed earlier as no missing person report had been filed.

Umar Khan said, “People with me immediately recalled the story of Naseeruddin and his family, who had once left Palas due to a family feud and were never seen again after heading toward the glacier.” The area remains snow-covered year-round, which preserved the body.

Naseeruddin had left behind a widow and two children. Locals said he was not alone when he disappeared; his younger brother Kaseeruddin was also with him. Both had fled the area due to a long-standing family conflict.

Retired police officer Abdul Aziz said, “That was a time when accessing Palas was incredibly difficult. There were no proper communication networks, and most incidents like this never reached the police.” He added, “Police sometimes learned about such cases through unofficial sources, but without a report from the affected party, we couldn’t intervene.”

Locals also recalled the alleged murder of another brother, Gardeiz, said to be killed in the name of honour. The resurfacing of Naseeruddin’s body has reopened painful memories for the community. Though marked as an accident, many believe the tragedy came from the family feud that once tore the community apart.

Stay tuned to Brandsynario for the latest news and updates

Has China Once Again Banned Cryptocurrency?

By
Maham Hussain
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china-crypto-ban-rumors-resurface-without-proof

Viral posts online and on crypto sites claim China banned Bitcoin ownership again. But these reports seem to reuse China’s 2021 crypto ban rather than show any new policy. Chinese regulators have not made new announcements in recent months. Their stance since 2021 remains unchanged.

Back then, China banned crypto trading and mining, but it did not ban owning cryptocurrencies privately. Claims say new restrictions began in June 2025. However, there is no official proof or announcement from Chinese authorities.

bitcoin-junkies-on-x
Bitcoin Junkies on X

Sources familiar with the situation confirm that no new crypto laws exist. These viral reports offer no official documents and rely on speculation. Reports also said China is working on a yuan-backed stablecoin. This shows a focus on government-backed digital currencies.

China wants more control over its financial system. A stablecoin backed by the yuan would help achieve that. This state-supervised project differs from decentralised crypto like Bitcoin. Development details are still unclear.

Despite these false reports, the crypto market showed little change. Bitcoin trades normally on global platforms. This shows traders didn’t trust the rumours. Past actions like the 2021 ban often resurface and confuse.

Some posts also claimed internal talks about extending the ban. But these statements cannot be confirmed. China usually announces major changes through official state media and documents. No such thing happened this time.

Social media helped spread the false ban news. Some crypto sites shared it without checking sources. This highlights the need to verify any crypto news. Old news is often repackaged as current headlines.

China’s digital yuan project continues through pilot programs. The yuan stablecoin adds to this controlled path. So far, no signs point to a shift in China’s crypto policy. Ownership remains allowed under the 2021 rules.

Stay tuned to Brandsynario for the latest news and updates

MS Dhoni Breaks Silence On IPL 2026 Plans

By
Web Desk
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virender-sehwag-calls-ms-dhoni-buzurg-ms-dhoni-moves-to-trademark-his-iconic-nickname-captain-cool

Just when we thought we might’ve seen the last of MS Dhoni in the IPL, the man with the calmest head and sharpest gloves has stirred the pot once more. At 44, Dhoni has hinted, with his trademark sense of humour, that retirement might not be knocking on his door just yet.

While speaking at a local event in Chennai, Dhoni delivered a line only he could pull off:
“I just got a tick mark for the next five years, I can play cricket. But the only catch is, Doc only gave clearance for eyesight. For the body, he didn’t give a clearance. I can’t play cricket only with my eyes.”

It was classic Dhoni, tongue-in-cheek, understated, and yet somehow, laced with just enough truth to get fans talking. And talk they did.

A Tough Season, But Dhoni Was Far From Done

Despite Chennai Super Kings finishing bottom of the table in IPL 2025, winning just 4 of their 14 matches, MS Dhoni still showed flashes of vintage brilliance.

After Ruturaj Gaikwad’s injury, he resumed captaincy duties midway and continued to contribute with the bat. In 13 innings, he scored 196 runs at a strike rate of 135.17, a reminder that the old warhorse still had some fight left in him.

Yes, CSK’s campaign was forgettable. But Dhoni still looked like he had a point to prove. And maybe, just maybe, that point will come in IPL 2026.

CSK’s slide to 10th place has only fuelled speculation about changes, and questions about Dhoni’s role in the next season. But judging by the glint in his eye and that one-liner at the Chennai event, it’s safe to say the door isn’t fully closed just yet.

Stay tuned to Brandsynario for the latest news and updates.

Pakistan Cricket Board Imposes Ban On Future WCL Participation

By
Huzaifa Gaba
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pakistan-champions-ready-wcl-2025-under-mohammad-hafeez

It seems Pakistan cricket has had enough of the drama. Following a stormy World Championship of Legends (WCL) 2025, the Pakistan Cricket Board (PCB) has officially pulled the plug on any future participation in the tournament.

This wasn’t just a reactionary move. It was a strong, deliberate statement made during the PCB’s 79th Board of Governors (BoG) meeting, held virtually under the chairmanship of Mohsin Naqvi. And if you dig a little deeper, the message is clear: “Keep politics out of sport.”

The India-Pakistan Stand-Off

Let’s rewind a bit. The trouble began when the India Champions refused to play not one, but two fixtures against the Pakistan Champions.

One was a league match, and the other, more dramatically, was the semi-final. The reasoning? Strained diplomatic ties. The result? One point each in the league, and a walkover for Pakistan into the final.

The organisers tried to play it cool, but PCB saw through the double standards. How do you give a team a point for willfully forfeiting a game?

“Sports and Politics Don’t Mix”

In a strongly worded statement, the PCB reaffirmed its stance: sports should be above politics.

“Our unwavering belief is that cricket, like other international sports, should solely serve as a platform for goodwill, healthy competition, and mutual respect.”

The board didn’t just stop there. It also took issue with a WCL press release that followed the cancelled semi-final. According to the PCB, it wasn’t a neutral note of explanation — it was a politically coloured rant.

Even the WCL’s later apology felt, as PCB put it, like it had been forced out “under the pressure of a particular form of nationalism.”

Legends Deserved Better

There’s something especially sad about all of this happening in a legends tournament, a competition that’s supposed to be a celebration of cricket’s past icons. Instead of friendly rivalries and nostalgia, we got headlines about walkovers and diplomatic tension.

The PCB wasn’t wrong when it said the spirit of the tournament was “compromised by political influence.”

And that’s the real tragedy here. The likes of Shahid Afridi, Yuvraj Singh, and Harbhajan Singh, players who once gave us unforgettable on-field moments, are now caught in the middle of a political tug-of-war.

What Happens Next?

The PCB’s decision to boycott all future editions of the WCL is firm. No reconsideration unless something radically changes. And they’re not just withdrawing silently, they’re calling it what it is.

Cricket fans might have mixed feelings. On one hand, it’s disappointing to see legends no longer feature in what was shaping up to be a fan-favourite tournament. On the other hand, the stance from PCB is refreshingly bold.

It sends a message not just to WCL organisers, but to sports bodies everywhere: you can’t hide political bias behind stumps and scoreboards.

Stay tuned to Brandsynario for the latest news and updates.

Another Setback for Fakhar Zaman! Is Time Running Out for Him?

By
Web Desk
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fakhar zaman

Just when it seemed Fakhar Zaman was getting a chance to re-establish himself, fate stepped in again, this time in the form of a hamstring injury that’s cut short his tour of the West Indies.

The left-hander pulled up while fielding during the 19th over of the second T20I in Lauderhill. What was initially thought to be a minor niggle turned out to be a hamstring strain, confirmed by the PCB medical panel following an immediate assessment.

Fakhar was ruled out of the final T20I and will now return home on 4 August to begin rehabilitation at the National Cricket Academy in Lahore.

The numbers paint a worrying picture

Let’s be honest, it wasn’t just the injury that raised eyebrows. Fakhar’s recent run of form hasn’t inspired much confidence.

In the series against Bangladesh, he registered scores of 1, 44, and 8. Not exactly a string of match-winning performances.

Against the West Indies, he showed glimpses of his aggressive self, scoring 28 and 20 in the first two T20Is, but couldn’t quite kick on. And now, sidelined again, he’s left with more questions than answers.

Another injury in a critical year

This isn’t the first time injury has derailed his progress this year. Fans will remember the oblique muscle injury that hit him during Pakistan’s ICC Champions Trophy opener against New Zealand.

Despite being in visible discomfort, Fakhar battled through to score 24 off 41 balls before falling to Michael Bracewell. That knock turned out to be his only contribution in the tournament, as the injury ruled him out of the rest of the campaign.

What next for Fakhar Zaman?

At 35, Fakhar isn’t getting younger. And in a format where Pakistan is blessed with several young, dynamic top-order options, competition is fierce. With players like Saim Ayub and Sahibzada Farhan making strong statements, the window for Fakhar’s return is narrowing.

His return to full fitness and form will now depend on a thorough rehab programme at the NCA. But one can’t help but wonder: is this the beginning of the end for the swashbuckling opener who once lit up the Champions Trophy 2017 final with that unforgettable hundred?

Stay tuned to Brandsynario for the latest news and updates.

Pakistan Wins T20 Series by 2‑1 With a Thrilling 13‑Run Final Victory

By
Maham Hussain
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pakistan-wins-t20-series-by-2‑1-with-a-thrilling-13‑run-final-victory

Sahibzada Farhan and Saim Ayub opened with a strong 138-run stand as Pakistan beat West Indies by 13 runs. As a result, Pakistan sealed the T20 International series by 2-1 in Florida. They won the first match by 14 runs and narrowly lost the second by two wickets.

Pakistan won the toss and chose to bat in the final match. From the outset, Farhan and Ayub dominated the bowlers. Farhan smashed 74 off 53 balls, including five sixes and three fours.

Meanwhile, Ayub supported well with 66 off 49 balls, hitting two sixes and four fours. In the 17th over, Shamar Joseph removed Farhan, caught by Shai Hope at long off. Then, Hasan Nawaz came in but scored only 15 before Romario Shepherd caught him at long off.

On the penultimate ball of the 18th over, Roston Chase dismissed Nawaz. Soon after, Mohammad Haris got run out for just two runs. Finally, Ayub fell on the last ball of the 19th over, caught by Sherfane Rutherford off Holder.

Pakistan ended with a strong total of 189 for four wickets. In reply, West Indies started aggressively, scoring 30 runs from Hasan Ali and Mohammad Nawaz’s opening overs. However, Haris Rauf struck as he dismissed Jewel Andrew for 24.

Then in the ninth over, Ayub caught Hope at cover off Nawaz for seven. As a result, the West Indies still needed 116 runs. Later, Alick Athanaze kept them in the chase and scored 60 off 44 balls.

However, Ayub struck again, and Khushdil Shah took the catch with the West Indies on 110. At that point, the hosts needed 80 runs from 42 deliveries. After that, Roston Chase retired hurt on the final ball of the 17th over.

Two balls later, Sufiyan Muqeem bowled out Jason Holder for a duck. Therefore, the West Indies were left needing 41 from 16 balls. Then, Rutherford smashed a six to reach his half-century.

With seven balls remaining, Rutherford lost his wicket after scoring 51. West Indies failed to complete another last-over chase. In the end, Pakistan held firm and claimed a well-earned series win.

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Father and Two Young Children Die in Karachi Sea Tragedy

By
Maham Hussain
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father-and-two-young-children-die-in-karachi-sea-tragedy

A man drowned himself and his two young children at Do Darya near Seaview karachi on Thursday afternoon, police and rescue officials reported. Edhi lifeguards resumed the search on Saturday and found his body floating near China Port. They had already found the two children, Ahmed and Ayat, at Seaview on Friday morning.

Police identified the man as Aurangzeb Alam. He jumped into the sea with his son and daughter near a waterfront high‑rise building and never returned. Edhi and local teams carried out the rescue and recovery operation for two days.

South DIG Syed Asad Raza told that the children’s custody was discussed in court on July 31. The children’s maternal uncle, Rameez Husain, said the case was petition No 3290/2024. He also claimed that the custody matter was ‘amicably’ settled between Alam and his sister.

After the hearing, Rameez said the family went to Burns Road food street for lunch and seemed fine. Soon after, Alam told his wife he needed the toilet and left with the children. He never returned.

According to Rameez, the family immediately informed Madadgar‑15 and submitted an application at Aram Bagh police station. Despite the quick report, they could not find Alam or the children until the bodies were recovered.

Police and rescue teams first found the children’s bodies on Friday morning. They found Aurangzeb’s body the next day near China Port karachi during the resumed search. The incident came just a day after the custody case appeared resolved.

The tragedy has sparked discussions about mental health and safety along Karachi’s waterfront. Authorities are reviewing the timeline to understand how the events unfolded. Police confirmed no there were no other suspects and said the case involved only the father and his two children.

Stay tuned to Brandsynario for the latest news and updates

Russia Lifts Tsunami Warning After 7.0 Quake Near Kamchatka

By
Maham Hussain
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russia-lifts-tsunami-warning-after-7-0-quake-near-kamchatka

Russia’s Ministry for Emergency Services ended the tsunami warning for the Kamchatka Peninsula on Sunday.A 7.0-magnitude earthquake struck the nearby Kuril Islands earlier in the day.The ministry said on Telegram that waves would stay low but urged people to avoid the coast.

The Pacific Tsunami Warning System reported no tsunami threat after the quake. The US Geological Survey also confirmed the earthquake at magnitude 7.

Overnight, the Krasheninnikov Volcano erupted for the first time in 600 years.
Russia’s RIA state news agency and scientists verified the rare eruption on Sunday.
The earthquake and eruption may link to last week’s massive Far East quake.

The earlier earthquake triggered tsunami alerts as far as French Polynesia and Chile.
It was followed by the eruption of Klyuchevskoy, Kamchatka’s most active volcano.

The Kuril Islands stretch from the southern tip of the Kamchatka Peninsula.
Russian scientists warned on Wednesday that strong aftershocks could continue for weeks.
“This is the first historically confirmed eruption of Krasheninnikov Volcano in 600 years,” said Olga Girina of the Volcanic Eruption Response Team.

On the Telegram channel of the Institute of Volcanology and Seismology, Girina shared more details.She said the last lava flow happened within 40 years of 1463, and no eruption occurred since.

The Kamchatka branch of the ministry reported an ash plume rising 6,000 meters (3.7 miles).The volcano stands at 1,856 meters tall.“The ash cloud drifted east toward the Pacific Ocean. No populated areas lie in its path,” the ministry said.

Officials assigned the volcano an orange aviation code to warn aircraft of higher risk.
Authorities confirmed no immediate threat to local residents.

Stay tuned to Brandsynario for the latest news and updates

Kendrick Lamar and Dave Free Launch Project3 Creative Agency

By
Maham Hussain
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kendrick-lamar-and-dave-free-launch-project-3-creative-agency

Kendrick Lamar and Dave Free have launched a new global creative agency called Project 3 as part of their company pgLang. “It’s levels to it, you and I know.” They announced the new venture on Thursday, pushing their storytelling vision further.

Project 3 takes its name from the fundamentals of storytelling the beginning, the middle, and the end. The agency aims to build brands externally, focusing on brand strategy, creative direction, and content creation. It will serve both corporate and independent clients.

The first component under Project 3 is Project 3 Agency, described as a full‑service agency. It provides creative direction, content creation, production services, and brand design and strategy. Those services extend the capabilities of pgLang into commercial projects.

Dave Free explained: “For us, it was like: How do we build foundational structures for the business so [we] can last long term, versus trying to do too much at once and being bogged down.” He added that they didn’t want to alienate themselves from commercial business. “We wanted to figure out a way to walk hand‑in‑hand with these companies and give them information, but also learn as we’re working with [them].”

Project 3 Agency launched after pgLang acquired Frosty, an international creative studio staffed with a global team of 30. Frosty’s founders Greg Stogdon and J. D. Ostrow had worked with Lamar and Free for five years. The acquisition gave Project 3 the infrastructure to serve outside clients at scale.

PgLang first formed in 2020 as a multidisciplinary creative communications company. It earned acclaim working with clients like Chanel, Calvin Klein, Cash App, Converse, and Gatorade. Those past projects inform Project 3’s cultural and business approach.

PgLang’s most recognized work came during Kendrick Lamar’s halftime performance at Super Bowl LIX. He performed hits like “Humble,” “DNA,” “squabble up,” and “Not Like Us” alongside special guests such as Samuel L. Jackson, SZA, Mustard, and Serena Williams. He also wore a custom Martine Rose jacket embroidered with “pgLang.”

Cornell Brown, an executive at pgLang and Project 3, said the team has “tentacles in so many places: touring, music, when we’re creating merch, when we’re creating art,” giving them confidence in shaping narratives for brands.

Project 3 is positioned to redefine brand storytelling with unapologetic Black creativity and narrative depth. It builds foundational structures so Lamar and Free can support brands over the long term rather than just chase quick projects.

The agency aims to prioritise meaningful, selective partnerships rather than spread thin through every opportunity. Rather than trend chasing, they focus on emotional depth, cultural relevance, and storytelling integrity.

Project 3 marks a major evolution of pgLang’s mission. Now the duo stand ready to share their creative resources, expertise, and values with brands seeking authentic cultural storytelling grounded in music, art, community, and commerce.

Stay tuned to Brandsynario for the latest news and updates

Yango Ride Reveals Lost And Found Trends For 2024-25

By
Sania Saeed
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Yango
Yango Ride has implemented smart features within the app that notify passengers automatically when a partner driver reports a found item.

Yango Ride, part of the global tech company Yango Group, has recently released its list of Lost & Found statistics from summer 2024 – 2025, covering items which passengers left behind and were successfully retrieved. The list is a true depiction of exactly how unique and diverse ride-hailing can be. In Pakistan, the most commonly left behind things by Yango passengers have been mobile phones, shopping bags, and handbags.

As part of its annual lookback, Yango Ride revealed that shopping bags (32%), mobile phones (31%) and handbags (10%) were the top most commonly forgotten items by riders across Pakistan. However, it gets interesting when you take a deeper look at the data. The most unusual and striking items people left behind this year that made the list were:

● Baby milk bottle – Hope they had a spare one!
● Bucket of fried chicken wings – The driver probably enjoyed this snack
● Drill machines – Work delayed we guess
● Rubab – Now that is classy
● Portable neck fans – We know it can get pretty hot
● Canister of cooking oil – In this economy???

While the list might raise eyebrows and bring giggles, Yango Ride takes the issue of misplaced belongings seriously. “We understand how important it is for passengers to retrieve what they’ve lost — whether it’s a high-value phone or something as personal as a childhood photograph. That’s why our customer support team works around the clock to make sure these incidents are handled with care, urgency, and full transparency,” said Miral Sharif, Country Head of Yango Pakistan.

To make the process more efficient, Yango Ride has implemented smart features within the app that notify passengers automatically when a partner driver reports a found item. The app then prompts the user to contact the driver directly, saving time and ensuring a direct line of communication.

This seamless protocol is part of Yango Ride’s wider effort to prioritize customer experience through technology and human support alike. Miral Sharif added, “Our goal is not only to move people but to move them with care. These numbers may seem lighthearted on the surface, but they are a testament to our commitment of ensuring the highest standards of service quality.”

As Pakistan’s ride-hailing landscape evolves, Yango continues to build trust through user-first innovations and real-time assistance, proving once again that the little things, even the forgotten ones, matter most.

 

The Rise of Subscription Models in Pakistan’s Digital Age

By
Yousuf Yaseen
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the-rise-of-subscription-models-in-pakistans-digital-age

The concept of recurring services using subscriptions, where a steady stream of value is delivered for a regular payment, isn’t new.

Over the last few decades, it has undergone a significant evolution, adapting to changing consumer needs and technological advancements.

Consider, for instance, the milkman, or “doodh wala.” For generations, this individual has ensured a consistent supply of fresh milk reaches households daily, traditionally pedalling his bicycle through neighbourhoods in the past, and now more commonly navigating on his motorcycle.

It’s a quintessential, enduring subscription model that remains a common practice today. Similarly, magazine and newspaper subscriptions have long been a staple in homes, providing regular access to information and entertainment.

Today, however, this model has exploded, becoming an integral part of our daily lives, influencing everything from how we consume entertainment to how we manage our household essentials.

Globally, the subscription economy is booming, with consumers dedicating significant portions of their monthly budgets to a variety of services.

This surge has been further accelerated by the rapid digitalisation witnessed in recent years, particularly in growing markets like Pakistan. Here, a growing online ecosystem and a tech-savvy population have created fertile ground for innovative business models to flourish.

For businesses, the appeal of the subscription model is undeniable. Unlike transactional customers who demand continuous re-engagement and incur higher acquisition costs, subscribers offer a foundation of predictable, recurring revenue.

This steady income stream allows businesses to better forecast, plan for growth, and invest in enhancing their offerings. Additionally, it creates deeper customer relationships, leading to higher retention rates and greater lifetime value.

In a market like Pakistan, where consumer loyalty is a prized asset, this long-term engagement becomes a significant differentiator.

But the benefits aren’t just one-sided.

For consumers, the subscription model translates into an enhanced and often personalised experience, unparalleled convenience, and tangible cost savings.

This blend of ease and affordability resonates strongly with the Pakistani consumer, who values both efficiency and smart spending.

While building a robust subscription base requires strategic planning and patience, the potential rewards are substantial.

Companies that successfully implement this model often experience higher growth rates and increased customer retention compared to more traditional businesses.

A prime example is foodpanda with its pandapro service, which offers exclusive benefits such as free deliveries, special discounts on food and groceries, and unique deals from partner restaurants.

In Pakistan’s rapidly evolving digital landscape, early adopters who prioritise customer value and convenience are destined to lead the charge.

As more industries embrace this lucrative model, from ride-hailing to home services and beyond, it will be fascinating to witness how the subscription economy continues to reshape consumer behaviour and business strategies across the nation.

The journey has just begun, and the possibilities for seamless, value-driven experiences are endless.

Stay tuned to Brandsynario for the latest news and updates

Rubina Ashraf Says “Alizeh Shah is a Zero for Me”

By
Sania Saeed
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Rubina Ashraf
The viral video features Rubina sharing her thoughts on Alizeh’s performance in the Eid telefilm Chand Raat Aur Chandni.

Veteran actress Rubina Ashraf has stirred up quite a bit of controversy with a video. In this clip, she doesn’t hold back in her criticism of Alizeh Shah’s acting, labelling her “a zero” in every role. This candid remark from the experienced star has certainly caught the attention of the internet.

The viral video features Rubina sharing her thoughts on Alizeh’s performance in the Eid telefilm Chand Raat Aur Chandni. She bluntly states, “Alizeh Shah is a zero for me in every drama.” Rubina believes that the young actress is stuck in her heavily made-up persona and doesn’t truly dive into any character.

Watch Here:

She even went on to suggest that the accolades Alizeh receives should be credited to the director and writer instead. Unsurprisingly, these comments ignited a wave of backlash. Fans and social media users were quick to criticise the tone and timing of her remarks, especially considering Alizeh’s recent pleas against mistreatment in the industry.

Alizeh Shah’s Fans Respond to Harsh Criticism

Social media was anything but silent. Alizeh Shah’s fans jumped in right away, calling Rubina’s comments disrespectful and unnecessary. A lot of users started to wonder if her remark came from personal bias instead of genuine professional critique.

Criticism of Rubina came pouring in from all directions. Some fans argued that the seasoned actress could have given constructive feedback instead of resorting to public shaming. Others highlighted the mental strain that such harsh words can impose on a young artist who’s already facing a mountain of pressure.

As Alizeh Shah continues to speak out against toxic behaviour in the entertainment industry, this viral video has only added more fuel to the fire. Her supporters view it as yet another instance of established artists dragging down emerging talent instead of lifting them.

The Entertainment Industry Faces Growing Criticism for Internal Bias

This incident has sparked a fresh debate about whether senior actors should use their influence to undermine the careers of younger talent. Critics argue that the industry should nurture growth rather than foster rivalry. Many people believe that while constructive criticism is essential, it should never veer into personal attacks.

Alizeh’s expanding fanbase feels she deserves support, not public humiliation. They point out that she has grown, embraced daring roles, and continues to challenge stereotypes. On the other hand, Rubina’s comments have only amplified the calls for a cultural shift within the entertainment industry.

As discussions heat up online, one thing is evident: the audience is no longer willing to stay quiet in the face of unfair criticism. People are now demanding respect, fairness, and maturity from everyone in the entertainment world.

Stay tuned to Brandsynario for latest news and updates

Faryal Mehmood to Trolls: “Go Find Something Better to Do”

By
Sania Saeed
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Frayal Mehmood
Faryal is no stranger to drama. Whether it’s her fashion choices or her personal life, it seems like everything she does invites criticism.

Faryal Mehmood has finally reached her limit with the internet trolls. In a video that’s quickly gaining traction, the actress fired back at her critics with a bold remark: “Go find something better to do.” This powerful statement is her way of addressing the relentless trolling she’s endured over the years.

Faryal is no stranger to drama. Whether it’s her fashion choices or her personal life, it seems like everything she does invites criticism. But instead of retreating, she’s decided to tackle the negativity head-on. In her video, Faryal speaks directly to the camera, calling out the trolls for squandering their time.

She let it all out. You could feel her frustration, but her confidence shone through just as brightly. She made it clear that everyone, even celebrities, deserves respect. Her bold and unapologetic tone resonated deeply with fans who have seen her stay quiet for far too long.

Watch Here:

Social Media Reacts to Her Bold Comeback

As soon as the video dropped, social media users jumped right into the discussion. While some trolls were busy nitpicking, the majority were cheering her on for her courage. Her fans flooded the comments with love and admiration ffor herstanding her ground.

Supporters hailed her as a queen for finally speaking up. Many pointed out just how toxic the online world has become, especially for women in the limelight. Faryal’s no-nonsense approach has sparked a broader conversation about cyberbullying and online hate.

The video also made its rounds on various entertainment sites, adding fuel to the fire of the debate. Though her message was brief, it was powerful enough to inspire change. Faryal reminded everyone that just because you’re famous doesn’t mean you have to put up with disrespect.

Why Faryal’s Message to Trolls Matters Now

This wasn’t some publicity stunt; it was deeply personal. The video felt authentic and unfiltered it was raw and genuine. Her honesty gave her words real power. Faryal showed that there are other ways to respond to trolls besides just ignoring them.

She turned the tables and became a voice for those facing similar challenges. Her message resonates with countless individuals who quietly endure online harassment. It’s about time we shift the conversation towards promoting digital kindness and accountability.

Stay tuned to Brandsynario for the latest news and updates

Fortnite Fans, A Rare Skin has Returned After 4 Years!

By
Shiraz Aslam
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fortnite-fans-a-rare-skin-has-returned-after-4-years

Gamers know the hype Fortnite has. It is one of the most enduring online video gaming franchises to exist. First released in 2017 by Epic Games, it has become a cultural phenomenon and has developed quite a devoted fan base.

Recently, the creators have managed to stir excitement within their loyal community, courtesy of the return of one of its most elusive and beloved skins, Major Lazer, after four long years.

The Major Lazer Skin Returns 

Major Lazer is a tribute to the globally recognised electronic music group of the same name. Originally introduced briefly in 2019, it was the second musician ever added to Fortnite as a skin.

The skin was quickly vaulted two weeks after its release in mid-June of 2021, adding to its rarity and desirability. As of July 2025, Major Lazer is the 12th-rarest shop skin in Fortnite, and the third-rarest in the Icon series.

fortnite-fans-a-rare-skin-has-returned-after-4-years
Major Lazer Skin in Fortnite

The entire released bundle costs 2,400 V-Bucks and includes the skin (available for 1600), emote, pickaxe, back bling, and two music packs.

There is no official indication of the reason behind the popular skin’s sudden disappearance, but if history has taught us anything, players should hurry to grab Major Lazer because it could be vaulted again.

The timing of Major Lazer’s return is also pretty intriguing. Fortnite is experiencing a resurgence in popularity owing to new game modes and crossovers. So, it only makes sense to bring back beloved cosmetics.

Not only does the skin’s return reignite nostalgia among seasoned veterans, but it also introduces iconic content to a new generation of fans. For those players who missed out on the first time, it’s a welcome opportunity to grab Major Lazer again.

A Celebration of Fortnite’s Iconic Legacy

Fortnite is more than just an online multiplayer video game; it has created an enduring subculture that has brought diverse gamers together. This makes their skins, like Major Lazer, cultural icons.

Major Lazer’s comeback after four years is a celebration of Fortnite’s legacy of bold collaborations and community-driven nostalgia. His return is also a testament to Epic Game’s ability to delight its audience every now and then.

Stay tuned to Brandsynario for further updates.

NVIDIA CEO Predicts AI will Create More Millionaires in 5 Years than Internet Did in 20

By
Shiraz Aslam
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ai-will-create-more-millionaires-in-5-years-than-internet-did-in-20

By now, everyone is pretty familiar with the power and potential of Artificial Intelligence (AI). Having found applications in virtually every human-centric field, from business to healthcare, AI has revolutionised the world beyond imagination.

Nonetheless, there has been widespread resentment towards large-scale uses of AI. Fears of unemployment and financial ruin have discouraged people from embracing and using AI. However, NVIDIA CEO Jensen Huang has a positive attitude towards such emerging technologies.

During a recent episode of the All-In podcast, hosted by Chamath Palihapitiya, Huang claimed that AI would create more millionaires in five years than the internet did in two decades.

“The Greatest Technology Equaliser of Our Time”

Describing AI as the greatest technology equalizer of this generation, Huang alluded to its ability to democratise innovation. Anyone with access can create value; there is no need for a strong technical background.

AI has markedly reduced skill barriers, allowing creativity to come to fruition quickly and efficiently. People don’t have to master sophisticated tools like Python, C++, or Java. You could simply give a prompt in casual human language, and AI will bring your concepts to life.

As Huang describes, AI has erased the gap between ideation and creation, facilitating the application of innovative ideas for those who don’t necessarily have the skills and knowledge to accomplish their intended goals.

Furthermore, the NVIDIA CEO sees companies adopting “the two-factory model” in the foreseeable future, something along the lines of Tesla’s current setup. Tesla builds automobiles in one facility, and the AI facilities in another.

The concept of two separate factories, one physical and the other digital, will apply across all industries, including technology. Moreover, he feels that AI will have a net positive effect by creating more jobs.

He also added that only those who resist AI will be in danger of losing their jobs:

“Anybody who is not using AI is going to lose their job to someone with the knowledge of AI.”

NVIDIA has Taken Extensive Advantage of AI

It seems as if Huang is speaking from personal experience, as NVIDIA has been a leader in the competitive market of AI hardware. He also noted the US company’s plans to build $500 billion worth of AI supercomputers in Arizona and Texas in the next 4 years.

He also revealed that all software engineers and chip designers at NVIDIA were supported by AI tools, promoting faster innovation, a testament to his belief in the power of AI.

The NVIDIA CEO’s words do have merit. AI is unlocking new opportunities and forcing individuals to adapt. Sooner rather than later, it may become an essential tool to remain relevant in the job market.

Stay tuned to Brandsynario for further updates.

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