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New Budget For FY2024-25 Leaves Salaried Class Shocked!

Federal Minister Announces Budget
Image Source: Business Recorder

Following the release of Pakistan’s budget for the fiscal year 2024–2025 yesterday, there is a noticeable feeling of shock that sweeps across the country. The public seems to be confused and concerned about the government’s budget plan, which was hailed as a way to get the nation through economic difficulties. But ultimately, this year’s budget announcement is only about to make things more difficult for the people. Let’s have a closer look at the highlights of the recently announced budget.

The Common Man’s Nightmare

The budget for FY2024-25 of 18.9 trillion Pakistani rupees ($67.84 billion), sets high goals in the face of difficult economic conditions. The administration intends to deal with a 6.9% GDP budget deficit while aiming for 3.6% economic growth. With defense spending projected to cost 2.1 trillion rupees and debt servicing is predicted to consume a staggering 9.8 trillion rupees!

The Federal Board of Revenue (FBR) has set an enormous tax revenue target of Rs. 12.9 trillion of the Budget For FY2024-25, which has left many people shocked. This number is a considerable increase over prior years, suggesting that the government will tighten its grip on tax evaders while the salaried class prepares for the consequences.

All The Important Details From Budget FY2024-25

While the budget for FY2024-25SaU cover’s a vast spectrum of domains, we’ll be focusing on the more important aspects. These will in one way or another be directly linked to your average salaried individual. Here are the highlights from the budget announcement of 2024-25:

  1. New Income Tax Slabs: The first thing under crosshairs is the tax slab for the average salaried individual. According to the budget for FY2024-25; the tax rate will be applicable from the 1st of June, 2024 and sees an increase in rates where anyone earning between Rs. 600,000 – Rs. 1,200,000 will be taxed double at a rate of 5% of their annual salary exceeding Rs. 600,000.
    For those ranging above Rs. 1,200,000 and below Rs. 2,200,000, individuals will have to pay a staggering base 15% of their yearly income showing an increase of 2.5% from the previous year. On top of this, they will also be forced to pay a fixed tax of Rs. 30,000. This trend gets worse as you go higher on the tax bracket. More tax brackets are covered in the following image:

  1. Increase In Petrol Prices: The federal government has also increased levy on petrol by a staggering Rs.20, this sees it going from Rs.60 to Rs.80. This sudden increase in levy will ultimately have a ripple effect on numerous amenities such as transport, production and living expenses. Apart from the rise in fuel prices, the government has suggested raising the tax on light diesel oil. There will be an increase in the development levy on light diesel oil from Rs. 50 to Rs. 75 per liter!
  2. Vehicle Tax Registration: In another shocking turn of events, in place of engine capacity, the federal minister stated that pricing will determine the advance tax on car registration. So you can forget about paying a minimal tax on smaller vehicles, instead their actual values will determine the tax percentage.
  3. Phone Pricing: The mobile market proves to be one of the biggest sources of money, specially in cities such as Karachi. According the the new budget, different phone categories will be taxed an astonishing 18% of their value! This means if you’re looking at smartphones for Rs. 50,000, their new price is officially Rs. 59,000 after taxes. We will also see a eye-watering tax of 25% being implemented on smartphones costing more than $500.
  4. Import Items: The federal minister made the decision to no longer exclude luxury car imports from taxes. It has been agreed to raise the $50,000 import vehicle’s taxes and levies. The import tax on glass goods has also been removed by the government. The rate of import levies on steel and paper goods will be raised, as planned. The only exception to import items are essential goods which will not be taxed.
  5. Tax On Cigarettes & Nicotine: According to reports, the government intends on cracking down on factories where fake cigarettes are being reproduced. Not only this, but according to the budget, to deter people further away from drugs, the government has made the decision to tax the materials used to make cigarettes by Rs. 44,000 per ton! Nicotine pouches will also see a FED at a rate of Rs. 1200 per kg.
  6. Branded Apparel: In an attempt to raise the GST on textile goods, the federal minister declared in his address that the government has placed an 18% sales tax on branded clothing, shoes and other imported leather goods in the country.

    Property Construction FY2024-25
    Image Source: Economic Times
  7. Property & Construction: If you thought buying a house for your family was difficult in this economy, well it certainly just got more harder. The minister said that a 5% tax will be applied to the acquisition of new plots as well as residential and commercial real estate. FED on cement used in construction of new homes will be increased to Rs.3 per kg. Not only this, but a 15% tax will be imposed on filers and 45% on non-filers when dealing with property.

Other Affected Sectors And Details From Budget FY2024-25:

While these details might not affect the average salaried class individual in Pakistan, here are a couple of other aspects discussed in the new budget:

  1. Education Scholarships: The government has announced more scholarship programs to be introduced in order to cater more students. An estimate of 10 million students are to be catered according to the new budget.
  2. Solar Industry: In order to support the solar panel business, the coalition government  eliminated import taxes on equipment, including raw materials used in the production of solar panels, inverters, and batteries, as well as plant machinery and associated equipment.

    Solar Panels FY2024-25
    Image Source: ArabNews
  3. Power Generation: Another sight for sore eyes is the allocation of funds for the water resources in the country. Rs. 206 Billion will be allocated which will be distributed amongst the Mohmand, Diamer Bhasha Dams and Chashma Right Bank Canal.
  4. Aviation: Major airports of the country are to be outsourced instead of running them locally and a whopping Rs. 622 billion worth of liabilities have been transferred from PIA.
  5. Increased Salary & Pension: It is reported that government employees from grades 1 thru 16 will see a hefty increase of 25% in their salaries & pensions. While grades above that will receive a handsome increase of 20% in their salaries & pensions as well.
  6. Kissan Package: The budget for FY2024-25 also stated that Rs. 5 billion ha been set aside for farmers’ packagers and that the government has chosen to capitalize on private sector involvement in this area.
  7. Benazir Income Support: The minister stated that a 27% increase in funding has been suggested for the Benazir Income Support Program. The BISP fund would grow to an astonishing Rs. 593 billion! This will in-turn support 0.7 million more people than the previously allocated amount.
  8. Inflation: While this is a hard pill to swallow, the government aims to reduce inflation in the country yet again. The plan is to keep inflation at a steady rate of 12% for the FY2024-25.

Concluding Remarks

The silent pain that the average person endures is ignored in the midst of all these discussions. It appears that the budget does not adequately meet the people’s urgent needs, even though its goal is long-term stability. The government has failed to time-and-time again meet the real requirements of the people and this year looks no different.

The release of the budget for FY2024-25 has resulted in a dire outlook for the upcoming year for the typical Pakistani. The already high cost of living is expected to rise much more. The relief efforts that have been implemented are minimal and hardly begin to address the financial struggles that Pakistani households endure already.

The Budget For FY2024-25 is a sobering reminder of the fine line Pakistan must walk between social welfare and budgetary sustainability as it navigates the economic recovery. It is a call to action for the government to make sure that its citizens are not left behind in the pursuit of economic resilience, in addition to setting lofty goals which might not even be achievable. All we can do now is wait…and hope, as always.

Stay tuned for more insights like these; this has been your average salaried individual Zayaan, Signing Off!

Budget 2023-24: Pakistan Government Unveils New Revenue Measures

Budget 2023-24: Pakistan Government Unveils New Revenue Measures
Source: Global Village

The Pakistani government has recently unveiled new revenue measures amounting to Rs223 billion in its latest budget announcement. These measures are in addition to the taxes introduced in the mini-budget announced in mid-February, which will remain in effect. The government aims to generate over Rs500 billion in additional revenue for the tax year 2023-24 through these measures, which include raising the general sales tax from 17 percent to 18 percent, imposing a 25 percent sales tax on luxury item imports, and increasing taxes on cigarettes and drinks.

Key Highlights

  • The government plans to share the tax details with the International Monetary Fund (IMF) and expects that the Fund will not raise any objections, as all their concerns have been addressed.
  • The government intends to allocate Rs23 billion to industries and individuals under the revenue relief changes announced in the Finance Bill 2023. This relief includes Rs13 billion in customs duty and Rs10 billion in income tax. However, no relief has been announced in sales tax and excise duty.
  • The government is optimistic about achieving a 28 percent higher revenue target for the next fiscal year, based on a projected GDP growth of 3.5 percent, average inflation of 21 percent, and the revenue measures outlined in the budget.
  • To promote various sectors, the budget offers major relief in the IT sector for exports, solarisation, agriculture, and real estate.
BUDGET 2023-24: 'Populist' measures in trying times - Newspaper - DAWN.COM
Source: Dawn

Income Tax

  • The Finance Bill proposes the continuation of the super tax but with fair adjustments for individuals earning over Rs150 million. Three new income levels have been introduced: Rs350 million to Rs400 million, Rs400 million to Rs500 million, and above Rs500 million. These income brackets will be subject to tax rates of 6 percent, 8 percent, and 10 percent, respectively.
  • Other income tax changes include a 0.6 percent withholding tax on citizens not on the Active Taxpayers’ List (ATL) when they withdraw cash exceeding Rs50,000. The withholding tax rates on goods supply, services, and contracts will increase by 1 percent, with exceptions for specific items. Furthermore, a final withholding tax of 10 percent will be charged on bonus shares issued by a company, or 20 percent for non-filers of tax.
  • The Finance Bill also proposes adjustments to the withholding tax rates on payments to non-residents using debit/credit or prepaid cards. Similarly, an adjustable advance tax of Rs200,000 will be charged when issuing a work permit/visa for a foreign domestic helper.

Sales Tax and Excise Duty

  • In terms of sales tax and excise duty, the government has made certain adjustments. Sales tax has been withdrawn on edible products sold in bulk under brand names or trademarks. The tax rate has increased from 12 percent to 15 percent on supplies made by point-of-sale (POS) retailers dealing in leather and textile products.
  • Furthermore, a federal excise duty (FED) has been imposed on energy-inefficient fans and incandescent bulbs at rates of Rs2,000 per fan and 20 percent ad valorem, respectively. The scope of FED on services has been expanded to include royalty and fees for technical services.
  • Sales tax has been exempted for another year ending June 2024 on contraceptives and accessories, plant saplings, combine harvesters, dryers for agricultural products, no-till-direct seeders, planters, trans-planters, other planters, bovine semen, and the import of IT equipment by IT and ITeS exporters registered with the Pakistan Software Export Board.
  • In the federal capital, a 15 percent tax will be charged on electric power transmission services. The rate has been reduced to 15 percent from 16 percent on IT-based system development consultants. A lower rate of 5 percent is proposed for services provided by restaurants and other food outlets if payment is made through debit or credit cards, mobile wallets, or QR scanning.
Key highlights of budget 2023-24 - Business & Finance - Business Recorder
Source: Business recorder

The Pakistani government’s new budget is a mixed bag. On the one hand, it raises taxes on a number of goods and services, which will likely lead to higher prices for consumers. On the other hand, it also provides some relief to certain sectors of the economy, such as the IT sector. Overall, the impact of the new budget on the Pakistani economy remains to be seen.

What are your thoughts on this? Let us know in the comments below.

Stay tuned to Brandsynario for the latest new and updates.

Sindh Government Announces Shift To Solar Power For Major Hospitals

Sindh Government Announces Shift To Solar Power For Major Hospitals
Source: PakTV

The Sindh government has taken a significant step towards sustainability by announcing plans to shift major hospitals in the province to solar power. This initiative is part of the government’s larger solar power plan, aimed at reducing dependence on traditional energy sources and promoting clean, renewable energy solutions. The announcement was made by the Provincial Minister of Sindh for Energy, Imtiaz Ahmed Sheikh, during the inauguration of a solar power park in the Karachi press club.

The logistics of the plan

The solar power park, with a capacity of 60KV, will play a crucial role in meeting 90 percent of the press club’s power needs. This is a significant milestone in the government’s efforts to harness the power of the sun and provide sustainable energy solutions. Minister Sheikh also highlighted that government buildings, prisons, and schools will be included in the solar power plan, with the aim of ending electricity load shedding in the province.

Sindh govt announces to shift govt offices to solar power - Pakistan Observer
Source: Pak Observer

The minister emphasized that the government’s objective is to address the economic crisis and uplift the country. By investing in solar power, the government hopes to create a more sustainable and self-reliant energy sector. Minister Sheikh took the opportunity to criticize the PTI government, accusing them of hindering power projects in Sindh. He expressed confidence that the PPP (Pakistan People’s Party) will secure victory in the upcoming elections, highlighting their commitment to promoting renewable energy and sustainable development.

Provincial and Federal agenda aligning

This announcement from the Sindh government aligns with the federal government’s efforts to embrace solar power. Earlier, Prime Minister Shehbaz Sharif directed the conversion of all federal government buildings in Islamabad to solar power within a strict timeframe of seven weeks. This directive showcases the government’s determination to reduce the country’s reliance on imported fuel and embrace renewable energy sources. The prime minister also instructed officials to initiate solarization projects in other parts of the country, extending the benefits of solar power to various regions.

With solar mosques and schools, Pakistan's northwestern province pushes clean energy | Arab News PK
Source: Arab News

The shift to solar power for major hospitals is a commendable move by the Sindh government. Solar energy offers a clean and sustainable alternative to traditional power sources, reducing carbon emissions and promoting environmental preservation. By embracing solar power, hospitals can ensure a reliable and uninterrupted energy supply, leading to improved healthcare services. Moreover, the initiative to expand solar power to government buildings, prisons, and schools will have a significant impact on reducing electricity load shedding and enhancing energy efficiency in the province.

The Sindh government’s commitment to renewable energy is a step in the right direction, contributing to the overall development and sustainability of the province. It sets an example for other regions and institutions to follow, encouraging the adoption of clean energy solutions and reducing dependence on fossil fuels. With continued efforts and investments in solar power, Pakistan can pave the way towards a greener and more sustainable future.

Stay tuned to Brandsynario for the latest news and updates.

The Untapped Potential Of Women In Pakistan

Pakistan has a lot of potential for growth but undeniably, one of the biggest untapped resource is its significant female population that still awaits inclusion in the national economy. As per the World Economic Forum’s 2021 Global Gender Gap Report, Pakistan ranked 153rd out of 156 countries, which indicates massive strides the country needs to take to ensure gender diversity and inclusion of women in its socioeconomic mainstream.

Source: Pakistan Labour Force Survey 2020-21

As per the last published Pakistan Labour Force Survey 2020-21, numbers show stark disparities along gender lines. Women’s participation in the national labor force is most concerning being 21.4 per cent of the country’s working-age population, as against the male labour force marked at 67.9 percent.
We interviewed Rabel Sadozai, the newly appointed Director Marketing and Sales at Fatima Fertilizer and the first female to hold such a prominent position in Pakistan’s agriculture and fertilizer sector, to discuss the potential role of Pakistani women to promote the country’s socio-economic prosperity and what it will take towards its realization.

B: How important is it to be recognized as the first woman in Pakistan’s agriculture sector to hold a senior-level management position?

RS: I consider this recognition as a true representation of millions of empowered women, directly or indirectly associated with the agriculture sector of Pakistan. It gives me the opportunity to use my influence for the betterment of farmers in general and female farmers in particular. A recent example of this commitment was marked by Sarsabz – the flagship brand of Fatima Fertilizer, hosting a special panel discussion at the Pakistan Pavilion in Dubai Expo 2020 to celebrate our three exceptionally inspiring female farmers and share their inspirational stories with the World.


The guest panelists included Rabia Sultan – progressive farmer from Muzaffargarh who defied all odds in a male-dominated profession, Nazo Darejo – a brave woman from Sindh who sacrificed a great deal to protect the piece of land she called home and whose inspirational story was highlighted by Sarsabz through a special web series called ‘Kissan Kahani’ to a wide online audience, and Azra Mehmood Sheikh – a progressive farmer from Bahawalpur who actively advocates about the hardships faced by farmers in South Punjab.

Being able to introduce Kissan Day to Pakistan is something that I will always be proud of, as it was not only recognized by the country and its industry stakeholders, but it has also become an annual event to be celebrated on December 18. The campaign was so influential that it was selected by Kotler as a case study in Essentials of Modern Marketing – Pakistan Edition.

B: Tell us about your journey of nine years at Fatima Fertilizer and your key accomplishments related to marketing communications?

RS: I was able to achieve a number of goals during my nine years at Fatima Fertilizer, and I took on as many marketing communication challenges as I could, but being able to introduce Kissan Day to Pakistan is something that I will always be proud of, as it was not only recognized by the country and its industry stakeholders, but it has also become an annual event to be celebrated on December 18. The campaign was so influential that it was selected by Kotler as a case study in Essentials of Modern Marketing – Pakistan Edition.


Over the years, I’ve used data to establish how Fatima Fertilizer’s products are giving on average 10% greater yields as compared to conventional fertilizer. This brand promise has been purposely communicated in such a manner that it shows how a farmer can create a better life for himself and his family that leads to prosperity of the village and eventually impacts Pakistan’s GDP as agriculture contributes on average 22-25%.
We also launched true farmer stories under Kissan Kahani to help educate our stakeholders on the impactful role our farmers are playing in helping sustain Pakistan’s food security.
Overall, our efforts have been duly recognized not only by local platforms such as the Pakistan Digital Awards but also the global ones including MARCOM, AVA, and Effies.

B: In your opinion, what factors are responsible for the under-representation of women within the corporate and civil sectors of Pakistan?

RS: Women may be under-represented in these sectors but not in the agriculture sector. Women are extremely empowered on the rural side to help not just with domestic housework but field work and livestock farming as well. I feel it is my responsibility to clarify this common misconception. As far as corporate and civil sectors are concerned, I feel women are deprived of an environment that helps them balance work and home responsibilities efficiently. The key to my success was not only my ability to effectively manage the roles of a team leader, manager, wife, mother, and so on, but the fact that I was given an environment where I was empowered to manage and balance these roles. Employers whether government or private need to realize that the needs of women are different from men. We need policies and benefits that match their circumstances. For example, women need to feel secure while stepping out of their homes for work, they need to be given daycare facilities or an equivalent allowance to manage it, maternity leaves and so on. According to recent studies, the gender-wage gap in Pakistan has reached 55.6 percent, which is concerning, to say the least, because a woman has to weigh the benefits of her working against the associated costs.

B: How many Pakistani women are currently engaged in Pakistan’s agriculture sector and how can they claim more important roles within this industry?

RS: Currently, more than 22 million women work in the agriculture sector and contribute to the advancement of this sector. As per an earlier issued report by UN Women titled “Rural Women in Pakistan-Status Report 2018”, agriculture is the main labour activity of rural women with approximately 75 percent of women employed in the agriculture sector. The empowerment of these rural women and the realization of their human rights, in addition to their important role in nation-building, is essential for achieving the Sustainable Development Goal (SDG) related to gender equality.
Women need education foremost followed by skill-set enhancement. Companies like ours work with a lot of progressive females and seek to empower them by giving them an opportunity to project their work. For example, we recently helped Ms. Jugno Mohsin, a female farmer who worked to revive a dying breed of local cotton called ‘Khaki Desan’, by providing her with the technical knowledge and giving her the opportunity to create a fabric from this cotton which can be marketed to a global audience.

B: How important is women’s participation to achieve overall economic growth and prosperity for the country?

RS: I think our founding father, Quaid-e-Azam made it clear that women had to work side by side with men if we are to transform Pakistan into a strong and prospering nation. Now whether we do it starting from our homes, schools, offices or factories is dependent on a mix of our own capabilities and opportunities available to us. Women are almost 50% of Pakistan’s population, so there is no question that a big responsibility rests on our shoulders to help develop our home i.e. Pakistan, and I believe being aware of this responsibility is the first step we need to take.

Coronavirus Outbreak Live Updates: Here’s All You Need To Know!

Source: Valley Morning Star

Update: 3rd April 2020

Philippine President Rodrigo Duterte has given out a warning that he would order the country’s police and military to shoot anyone who would violate the laws during a month-long lockdown of the island of Luzon, to contain the spread of the novel coronavirus.

Here’s what he said addressing to the nation late at night, on Wednesday.

Let this be a warning to all. Follow the government at this time because it is critical that we have order,”



The coronavirus pandemic has affected the world in the worst possible manner. As it is spreading rapidly throughout the globe, the economy, the events industry, airlines and tourism have taken a huge hit!

With thousands of people affected and killed by this horrifying disease, this doesn’t seem to end anytime soon. However, countries worldwide are taking strict actions against this deadly.

Meanwhile, here’s all you need to know about what’s going around in the world in regards to coronavirus aka COVID-19.

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Aamir Ibrahim | CEO Jazz | Brandsynario CEO Stories

Whilst we are successful, we are only as good as our next game- so we can not never be complacent. Aamir Ibrahim, CEO Jazz talks to us about the office culture, success stories, diversity and practices at Jazz while on an office tour at the Headquarters in Islamabad. #jazz #ceo #ceostories

Why are Chinese Cargo Planes Flying into Iran?

Chinese cargo planes may have delivered military aid to Iran.

The Iran-Israel war has sparked global fears of an all-out, large-scale regional war that could cause immeasurable damage to military apparatus, economic infrastructure, and civilian life.

The United States backs Israel. Washington has declared support for the Netanyahu-led government, but has thus far not launched a direct military assault on Tehran despite clear hints and heavy rumours.

The US and Israel may have pushed many of Iran’s historic regional allies aside. However, China may have come to Tehran’s aid, especially with a few Chinese cargo planes secretly arriving in the war-infested territory.

chinese-cargo-planes-land-in-iran
Chinese cargo plane lands in Iran.

What are Chinese Cargo Planes Doing in Iran?

Since Israel’s initial assault on Iran on June 13, three Boeing 747 cargo planes have arrived in the Islamic Republic. The arriving aircraft are typically associated with the transportation of missiles, drones, and military equipment.

Another unusual characteristic of these flights is that they disappeared from the radar near Iranian territory, raising concerns that they may not be part of routine shipments to Tehran.

China has advocated for the de-escalation of the Iran-Israel conflict, fearing that a war might send the region into an abyss. Beijing has also publicly condemned the Israeli government’s unprovoked actions.

During a phone call to their Egyptian counterpart on Wednesday, the Chinese foreign ministry stated:

“Israel’s acts of disregarding international law and international rules have caused the situation in the Middle East to suddenly become tense, and China is also deeply concerned that the situation may get out of control.”

Nonetheless, Beijing is one of Iran’s largest oil customers. It is estimated that 90% of Iranian oil is exported to China. Thus, the growing Western influence in the region is a threat to China’s economic rise. Hence, backing Iran during the ongoing conflict could oppose American power in the bloc.

Chinese Aid to Iran is Detrimental to America

The US President, Donald Trump, has assured his country that he would keep America out of war. The promise of American peace explains Washington’s ambiguous stance on attacking Iran during the ongoing war.

However, if China has entered the fray, America’s problems may go from bad to worse. First, Chinese intervention increases the likelihood of an all-out regional war, which would see Washington align with Israel to crush resistance.

Furthermore, the growing Chinese influence in the volatile Middle East region is another concern for the US. The Chinese Empire is rapidly expanding, which threatens America’s status as a global power.

In a bid to contain Chinese influence, Washington may increase its military presence in the Gulf states, creating more differences and controversy. Moreover, trade sanctions on non-compliant countries could also re-establish the US’s hold on the region.

The international powers, despite their vested interests, should aim to de-escalate the Iran-Israel conflict because a regional war will benefit no one and inflict irreparable damage.

Stay tuned to Brandsynario for the latest news and updates.

Rizwan’s Renegades Arrival: A “Massive Win” for BBL 15 Contenders

mohammad-rizwan-massive-win-for-melbourne-renegades

Melbourne Renegades have pulled off what can only be described as a major draft day masterstroke—securing the services of Pakistan’s seasoned wicketkeeper-batter Mohammad Rizwan in the BBL 15 Platinum category.

And if you ask the Renegades’ General Manager James Rosengarten, he’s absolutely thrilled about it.

“One of the Best in the World”

Speaking on a podcast shortly after the BBL 15 draft, Rosengarten didn’t hold back his excitement.

“To bring in a player of Mohammad Rizwan’s calibre at Pick 3 is a massive win for us,” he said.

Rizwan’s reputation precedes him. He’s known for calmness under pressure, leadership skills, and an uncanny ability to read the game—traits that Rosengarten believes will fit right into the culture and ambitions of the Renegades.

“He’s reliable, experienced, and a calm presence both on and off the field. He has successfully led teams and will be a great fit for the squad we’re building.”

A Top-Order Puzzle Piece

Rizwan’s arrival also solves a big piece of the Renegades’ top-order jigsaw puzzle.

“What makes Rizwan so valuable is his ability to anchor an innings while keeping the scoreboard ticking,” Rosengarten explained.

With Jake Fraser-McGurk, Josh Brown, and Tim Seifert forming an already dynamic core, Rizwan’s presence adds both balance and depth. And let’s not forget—he’s a world-class wicketkeeper.

“Having both Rizwan and Tim behind the stumps gives us flexibility. Both will bring great energy to the field,” added Rosengarten.

Mohammad Rizwan Sends a Message to Melbourne

As for the man himself, Mohammad Rizwan kept it simple, humble, and heartfelt—like he always does.

“Assalam-u-alaikum and good morning, Australia. It’s a great honour to join the Melbourne Renegades,” he said in a video message.

Wearing jersey No. 16, Rizwan promised to give his all and looked forward to connecting with fans.

“I have always admired how they play with heart. I’m very excited to meet the passionate Melbourne fans and give my very best. Inshallah. Thank you.”

As the BBL 15 season edges closer, all eyes will be on how Rizwan settles in with the Renegades and whether his experience can guide them back to the top.

Stay tuned to Brandsynario for the latest news and updates.

Veo 3 is set to Integrate with YouTube: What does it Mean for Content Creators?

Veo 3 is set to integrate with YouTube_ What does that mean for Content Creators_
Source: Brandsynario

YouTube is about to get a tremendous boost. Google has just announced that Veo 3, its newest AI video creation model, will natively integrate into YouTube Shorts later this summer. The feature will enable anyone to produce short videos from a single text prompt, no camera, crew, or editing necessary.

A New Era for Creators and Brands

YouTube CEO Neal Mohan announced the news, describing AI as an instrument that makes every voice heard. With only a few lines of text, Veo 3 can create full videos with images and audio. It’s an extension of previous tools such as Dream Screen because Veo 3 goes further. It’s not only a background generator, it’s a video maker!

For advertisers and brands, this might equal cheaper, quicker content creation. No teams to hire, no shoots to book. Just enter a prompt, and you have a publish-ready ad. This makes things even easier, but it also makes it more serious.

Benefits and Risks Collide

This integration may democratise content creation. More individuals, particularly those resource-less or inexperienced, can now create Shorts. Critics, however, are concerned. Some refer to the invasion of AI-generated videos as “AI slop,” meaning poor-quality, repetitive content, or even deception.

There’s a fear that human imagination could be silenced. Creators in the Partner Programme, who oftentimes depend on Shorts for revenue, worry their work will be seen less. If the platform prefers concise AI videos, that of established creators can get lost, maybe forever.

veo-3-is-set-to-integrate-with-youtube-what-does-that-mean-for-content-creators
VEO 3 set to integrate with YouTube

YouTube Responds

To counter these challenges, YouTube is building capabilities to safeguard creators’ identities. They’re collaborating with agencies such as CAA to prevent unauthorised use of likeness, deepfakes, and forged endorsements.

However still, it’s challenging. How do you innovate while maintaining authenticity? While Veo 3 breaks open possibilities for new expression, it challenges the boundaries of quality, trust, and originality.

What it Means Going Forward

“With AI, the possibilities are endless,” Mohan said. And he’s correct. But with great power comes even greater responsibility. When Veo 3 arrives, YouTube will have to handle how AI content mixes with human ingenuity.

This update could revolutionise everything, or deluge the feed with noise. The future of Shorts now hinges on how smartly this tool is deployed.

Stay tuned to Brandsynario for latest news and updates

Pakistan Trio Picked Up By Rangpur Riders For GSL 2025

iftikhar-ahmed-pakistan-by-rangpur-riders-for-gsl-2025

Pakistan’s cricketing presence continues to grow on the global stage, and the upcoming Guyana Global Super League (GSL) 2025 will be no exception. The Rangpur Riders have locked in a strong Pakistani trio—Iftikhar Ahmed, Akif Javed, and Khawaja Nafay—for the tournament scheduled from July 10 to 18.

Familiar Faces, Fresh Challenges

Veteran all-rounder Iftikhar Ahmed needs no introduction. With impactful performances across the BPL, LPL, and other T20 leagues, he brings explosive firepower and valuable experience to Rangpur’s middle order.

Joining him is Akif Javed, whose left-arm pace adds depth to Rangpur’s bowling attack. He’ll be looking to make the most of this platform to push his case for national consideration.

And then there’s Khawaja Nafay, the rising star who has already featured in two seasons of the BPL. Still early in his career, Nafay will be keen to use this opportunity to build his international T20 portfolio.

Rangpur Riders Aim to Defend Title

The Riders were the comeback kings of last season, bouncing back from three straight losses to win the next three and ultimately lift the inaugural GSL trophy.

With their title defense around the corner, they’ve opted for continuity with firepower, retaining big names like captain Nurul Hasan Sohan, Soumya Sarkar, and Kamrul Islam Rabbi.

Adding Iftikhar’s finishing ability and Akif’s left-arm angle is expected to balance the squad nicely. Rangpur’s squad also boasts international names like Kyle Mayers, Tabraiz Shamsi, and Ibrahim Zadran, giving them plenty of options on both ends of the pitch.

GSL Squads Snapshot

Here’s a quick glance at where things stand ahead of GSL 2025:

Rangpur Riders: Nurul Hasan, Soumya Sarkar, Naim Sheikh, Mahidul Ankon, Kamrul Rabbi, Saif Hassan, Abu Haider Rony, Rakibul Hasan, Yasir Ali, Kyle Mayers, Tabraiz Shamsi, Ibrahim Zadran, Iftikhar Ahmed, Akif Javed, Harmeet Singh, Khawaja Nafay

Guyana Amazon Warriors: Imran Tahir, Evin Lewis, Johnson Charles, Moeen Ali, Shimron Hetmyer, Saud Shakeel, Romario Shepherd, Dwain Pretorius, Gudakesh Motie, Akeal Hossein, Rahmanullah Gurbaz, Mark Adair, Jewel Andrew, Shamar Springer, Amir Jangoo

Hobart Hurricanes: Ben McDermott, Billy Stanlake, Nikhil Chaudhary, Jackson Bird, Tim Ward, Jake Doran, Raf MacMillan, Marcus Bean, Mac Wright, Sahibzada Farhan, Mohammad Nawaz, Mohammad Nabi, Odean Smith

Stay tuned to Brandsynario for the latest news and updates.

India is Using Terror Claims to Silence Kashmir

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During a UN Human Rights Council session in Geneva, Pakistan challenged India’s claims about the Pahalgam attack. Muneeb Ahmed, representing Pakistan’s Permanent Mission, used his right of reply during the dialogue on the UN High Commissioner’s Annual Report. He stated that India accused Pakistan without presenting any proof.

Ahmed said Indian forces increased repression in Indian-occupied Jammu and Kashmir before investigators even asked the public for evidence. “India stepped up its repression against the people of Indian illegally occupied Jammu and Kashmir even before its own probe officials issued a public call for evidence,” he said. “Worse yet, India launched premeditated and unjustified military strikes on civilians, homes, and places of worship in Pakistan.”

He claimed India rejected international calls for restraint and refused to allow an independent investigation. Ahmed also pointed out India’s objections to Article 1 of both the ICCPR and ICESCR. He said India used these objections to deny the right to self-determination.

According to him, this approach helps India maintain its hold on Jammu and Kashmir. It also blocks resistance movements in other regions under its control. “India is, however, following a beaten path of using terrorism for political objectives,” he said.

He argued that resolving the Kashmir issue is essential. It would help bring peace to South Asia and stop future human rights violations.

Muneeb added, “The Jammu and Kashmir region is not, has never been, and will never be a so-called integral part of India.” He said it remains a disputed territory under international law. Its final status depends on the Kashmiri people’s right to self-determination, as stated in multiple UN Security Council resolutions.

He said Pakistan is willing to discuss India’s role in terrorism along its western border. “We have the evidence to conduct a substantial discussion,” he added.

Ahmed urged to stop blaming Pakistan and Muslims. Instead, he asked India to focus on the rights of Kashmiris.

“Rather than accusing Pakistan or Muslims, we ask India to re-examine its Hindutva supremacist quest for hegemony, respect the Kashmiri people’s right to self-determination, and, most crucially, act like a normal country at peace with itself and its neighbours.”

Stay tuned to Brandsynario for the latest news and updates.

Justin Bieber is Losing it…On the Internet

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Is Justin Bieber okay? Like, really okay? Because fans aren’t so sure. Justin Bieber is losing it and the internet is watching every second of the unraveling like it’s the final season of a reality show.

The Golden Boy of Pop is Clearly Not Okay

Once the golden boy of pop and the prince of Beliebers worldwide, Justin Bieber is now setting social media ablaze for all the wrong reasons. Forget new music, Justin’s latest hits are cryptic Instagram stories, erratic videos and a messy digital meltdown that’s left fans confused, worried and frankly, a little spooked.

It all began with a series of bizarre Instagram posts earlier this week. In one of these posts, the 31-year-old singer sat cross-legged in silence, expressionless, with the haunting caption: “Broken.” Another post featured a carousel of shirtless photos and blurry selfies, as if Bieber was trying to broadcast a breakdown in real time.

Then came the now-viral TikTok-esque video of Bieber strutting shirtless through a convenience store, muttering “I’m standing on business.” The clip exploded on X and Instagram Reels, not for its confidence, but for its confusion.

Standing on what business, Justin? And why does it look like you haven’t slept in three days? Oh, and let’s not forget the unnecessary shade he threw after Selena’s engagement.

On Father’s Day, 15 June 2025, Bieber posted a series of text messages on his Instagram Stories, exposing a heated exchange with an unnamed friend. The messages show Bieber branding his friend a ‘p***y,’ ending their friendship, and blocking said friend. The singer made it clear he refuses to accept being criticised for his emotional responses.

People are Concerned About His Mental Health

Fans have long speculated about Justin’s mental health, but now he’s confirming the whispers. Bieber’s recent behaviour both on and offline has prompted fans and followers to worry about his mental health. His outbursts on social media, including lashing out at a fan who had simply inquired about his health, have added to the public’s concern.

This isn’t the first time Bieber has struggled publicly. From his infamous drag-racing arrest to storming off stage mid-concert, the pop icon has been on a rollercoaster ride ever since his squeaky-clean teen image cracked under the weight of global fame. But this time, the meltdown feels different.

And where is Hailey in all this? The model wife who once posted adorable couple selfies is now noticeably quiet. Rumours of strain in their marriage are swirling again.

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Justin and Hailey Bieber

It should be noted that mental health is no joke, but when a celebrity spirals in front of 300 million followers, it becomes a spectacle. One fan commented, “This isn’t quirky or cryptic anymore. It’s crying for help disguised as content.” And they might be right.

 

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Some Beliebers are defending him, saying it’s just part of his healing process. Others are begging him to log off and seek real help, one that is away from the spotlight.

What we are witnessing right now is a man who is unravelling in 1080p, and the whole world is watching. So let’s hope he gets the help he needs before the likes, views, and comments blur into something far more damaging.

Stay tuned to Brandsynario for the latest news and updates

Aima Baig Thinks Faris Shafi is Equal to Both Young Stunners

Aima Baig and Shuja Asad brought a delightful mix of energy and clever banter to the screen in Telenor’s Full Time Aesh Karo Rapid Fire. In this candid video, the two not only entertained but also ignited conversations about Pakistan’s entertainment industry. 

In this lively segment, the two stars faced a barrage of rapid-fire questions aimed at testing their spontaneity and personal preferences. While their answers seemed casual, they offered intriguing glimpses into the evolving landscape of Pakistan’s music and entertainment scene, a topic that brands and industry insiders are keenly interested in.

Watch Here:

 

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When Shuja Asad was asked to pick between the talented actresses Iqra Aziz and Ushna Shah, he cleverly opted for both, showcasing his appreciation for talent in all its forms. However, it was Aima Baig’s response that caught the attention of the industry and turned some heads.

Faris Shafi VS. Young Stunners: Aima’s Surprising Take

When asked to pick the better rapper between Young Stunners and Faris Shafi, Aima Baig initially showed a preference for Young Stunners. She explained that her choice was influenced by their past collaborations, which naturally created a professional connection.

But then she added a clever twist:

“Young Stunners are two people, and Faris Shafi is just one, so he’s equal to both.”

That simple line didn’t just level the playing field; it also highlighted Faris Shafi’s significant solo presence in the hip-hop scene. For brands keeping an eye on the entertainment industry, this remark sends a powerful message: individual branding can rival or even outshine group popularity when done right.

Aima’s comment emphasises Faris Shafi’s market worth, lyrical richness, and the strength of being an independent artist. Brands aiming to connect with youth culture or street credibility should take note of this.

Stay tuned to Brandsynario for the latest news and updates.

PTA Gifts Free Data and Calls to Celebrate 200M Users

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The Pakistan Telecommunication Authority (PTA) has surpassed 200 million telecom subscribers. It has over two million Fibre To The Home (FTTH) users and 150 million broadband users. It claims that this reveals Pakistan’s rapid digital development and dedication to increasing access for all.

PTA and Cellular Mobile Operators (Jazz, Telenor, Ufone, Zong, SCO) are giving all mobile users 2GB of data and 200 on-net minutes to celebrate on June 20, 2025. This offer is good for 24 hours. Users can dial *2200# on their cell phones to claim the deal.

“The Pakistan Telecommunication Authority happily announces a historic landmark: crossing 200 million telecom consumers nationwide,” the PTA said in its official statement.

150 million broadband customers and over 2 million Fibre To The Home (FTTH) customers demonstrate Pakistan’s rapid digital expansion and the PTA’s dedication to inclusive connectivity.

Furthermore, the Pakistan Telecommunication Authority is collaborating with PTCL and commercial companies to offer free six-month WIFI at certain universities. These cover women-only institutions and HEC-recognised ones.

PTA also declared a specific giveaway of 2,000 domestically produced smartphones. These will be provided to female SIM holders via automated voting throughout Pakistan, including AJK and GB. Mobile companies are giving the phones as part of the 200 million mark jubilee.

Stay tuned to Brandsynario for the latest news and updates.

Iran-Israel Conflict Day 7: Israel Hits Iran Nuclear Sites, Iran Strikes Israeli Hospital

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On Thursday, Israel hits Iran, and Iranian missiles struck Soroka Hospital in Beersheba, Israel, overnight.

The attack on the hospital injured 40 people, mostly patients and staff. Israeli Prime Minister Benjamin Netanyahu said Iran’s leaders would pay the “full price” for their actions.

Defence Minister Israel Katz confirmed that Israel had been ordered to intensify air‑strikes targeting Tehran’s strategic assets to eliminate threats and destabilise the “Ayatollah regime.”

Netanyahu also warned that continued strikes could lead to the fall of Iran’s government. Israel claimed responsibility for air‑strikes on the Natanz and Isfahan nuclear sites.

An Israeli military spokesperson initially stated that Bushehr had also been targeted, but this was later corrected. Iran’s Arak facility, home to a partially built heavy‑water reactor, was confirmed as a strike target.

U.S. President Donald Trump has not clarified America’s role in the conflict. On Wednesday, he said, “Nobody knows what I will do.”

A day earlier, he hinted at assassinating Iran’s Supreme Leader and demanded Iran’s “UNCONDITIONAL SURRENDER” via social media.

A week of Israeli air‑strikes has killed hundreds in Iran, including senior military leaders, and damaged nuclear infrastructure, while Iranian missile strikes have killed at least two dozen Israeli civilians.

Reactor site struck, Iran Silences Media

The Israeli army said the Khondab nuclear site near Arak was struck, including the partially built heavy‑water reactor.

The International Atomic Energy Agency (IAEA) confirmed the reactor was hit but noted it did not contain radioactive material.

Since the strikes began, Iran has stopped providing casualty updates and cut off media and internet access. Authorities have banned public filming, citing espionage concerns.

Arash, 33, a government employee in Tehran, said a building next to his home in the Shahrak‑e Gharb neighbourhood had been destroyed.

“I saw at least three dead children and two women in that building. Is this how Netanyahu plans to ‘liberate’ Iranians? Stay away from our country,” he told Reuters by telephone.

Israel issued evacuation orders in Tehran, and many residents fled. Eleven‑year‑old Samira, now in Urmia with her grandparents, said, “I just want to go home.”

Iran’s missiles breached Israeli defences, hitting homes and infrastructure. Shlomi Kodesh, head of the damaged hospital in Beersheba, said several wards collapsed or were at risk.

Iran’s Revolutionary Guards claimed they were targeting nearby Israeli military offices, but an Israeli official denied this, saying the hospital was deliberately targeted.

In Ramat Gan, a suburb of Tel Aviv, a missile struck a residential building. Local resident Yaniv described the explosion as “very scary.”

Stay tuned to Brandsynario for the latest news and updates.

Karandaaz Releases K-FIS 2024 Survey Findings, Reflecting a Decade of Financial Inclusion Trends in Pakistan

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Karachi, June 19, 2025 — Karandaaz Pakistan, an impact investment platform dedicated to driving sustainable economic growth and strengthening financial and social protection systems for inclusion, has released the 2024 edition of the Karandaaz Financial Inclusion Survey (K-FIS), marking a decade of demand-side financial data and providing a powerful roadmap for advancing inclusive finance in Pakistan.

K-FIS continues to be the only nationally representative demand side survey that captures people’s real financial experiences across gender, geography, and income segments. The 2024 findings reveal a significant leap in financial inclusion, which has increased fourfold, from just 8% in 2013 to 35% in 2024. This growth is primarily driven by the rise of mobile money, now used by 30% of adults, up from less than 1% ten years ago.

While this progress is encouraging, the report highlights persistent gaps in usage, trust, and equity. Only 14% of women report owning a full-service financial account, compared to 56% of men. Women’s access to mobile phones also remains limited, with only 46% ownership compared to 82% for men, limiting their ability to avail digital financial services.

Geographic disparities persist as well. Punjab (40%), Islamabad (38%), and Gilgit-Baltistan (33%) have made significant strides in inclusion, whereas Balochistan (23%) and Azad Jammu & Kashmir (25%) continue to lag behind. The adoption of the government-backed RAAST payment system shows promise, with wallet registrations more than doubling from 17% to 41% in the last two years. Users cited speed (77%) and affordability (43%) as the main advantages.

In his welcome remarks, Waqas ul Hasan, CEO Karandaaz, said “As the K-FIS results reveal, there is a persistent and troubling gender divide. Today, 56% of adult men in Pakistan have a registered financial account, compared to just 14% of women.” He further added, “Karandaaz envisions a Pakistan where these divides no longer exist and where every individual, regardless of gender, has the tools to participate fully in the formal economy. We believe that inclusion is not a one-time achievement, but a continuous journey, and that data, like the one we share today, must guide us.”

Despite this progress, formal financial services remain underutilized. A striking 85% of adults continue to rely on informal sources—mainly family and friends—for credit. Meanwhile, trust remains a critical barrier: only 9% of excluded adults say they trust banks, and just 8% trust mobile money providers. Only 36% feel comfortable using any financial service.

During the keynote address, Syed Samar Hasnain, Executive Director Digital Financial Services, State Bank of Pakistan (SBP), stressed on the significance of demand-side surveys, commenting, “Datasets are collected regularly on the supply side, from the perspective of financial institutions. However, data collection efforts on the demand side, from the perspective of households and individuals, are limited. Nonetheless, individual level surveys are essential to get invaluable insights regarding financial behavior.”

K-FIS offers actionable insights for policymakers, regulators, and service providers. It highlights the need for gender-responsive financial product design, deeper investment in digital infrastructure and trust-building, and a shift in focus from simply opening accounts to enabling financial resilience, helping people prepare for and recover from economic shocks.

The webinar for the launch also featured two important panel discussions. The first one, titled “From Growth to Gaps – Who’s Included, Who’s Left Behind: The Next Horizon in Financial Inclusion?”, was moderated by Stephen Rasmussen, former CEO of CGAP, with an expert panel consisting of Jahanzeb Khan, CEO, easypaisa Digital Bank; Mehr Shah, Head of Research, Raqami Islamic Digital Bank; and Umair Ahmad, Senior Joint Director, Agricultural Credit & Financial Inclusion Department, State Bank of Pakistan.

The second panel, titled “Closing the Gender Gap in Financial Inclusion and Building Financial Resilience within Communities,” was moderated by Ali Akbar Ghanghro, Senior Manager, Research & Insights, Karandaaz Pakistan. The panel featured Patrick Reily, Founding Partner, Uplinq Technologies; Hussam Razi, Associate Director, Innovations for Poverty Action; Halima Iqbal, CEO, Oraan; and Nageen Akhtar, Head of Innovation, Bank Alfalah.

In her closing remarks, Carol Coye Benson, Adviser to Karandaaz Board and Chair DFS Advisory Committee, Karandaaz, said, “Karandaaz Financial Inclusion Survey has become a cornerstone of evidence-based financial inclusion efforts in Pakistan by relying on demand-side data collected directly from people rather than from institutions. This survey helps us understand not just how many accounts exist, but how people actually use them and that is really important to understand. This year’s survey highlights both the progress that the country has made and the persistent gaps.” Ms. Benson concluded the event saying, “To everyone in the room, thank you for your ongoing dedication to developing a financial system that is more equitable, more trusted, and more responsive to the needs of Pakistanis.”

As Pakistan continues to invest in digital transformation, K-FIS stands as a significant tool for shaping an inclusive, equitable financial system—one that serves all citizens, regardless of gender, income, or geography.

Watch the full recording of the webinar: https://youtu.be/mdFjpbtVaYg

Download the Karandaaz Financial Inclusion Survey (K-FIS) – Narrative Report:

https://www.karandaaz.com.pk/research/publications/karandaaz-financial-inclusion-survey-k-fis-narrative-report

Download the Karandaaz Financial Inclusion Survey (K-FIS) – Presentation Deck:

https://www.karandaaz.com.pk/research/publications/karandaaz-financial-inclusion-survey-k-fis-presentation-deck

Why India is Sending Air India Plane’s Black Box to the US?

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India is sending Air India plane’s black box to the United States for advanced forensic analysis after local experts found it too damaged for recovery efforts.

The flight, a Boeing 787 Dreamliner, crashed just minutes after takeoff from Ahmedabad’s Sardar Vallabhbhai Patel International Airport, killing 275 people, including 242 passengers and 33 people on the ground.

Only one person survived.

The Air India Plane’s black box contains two devices. These record key data and cockpit conversations that help investigators understand what happened during a crash.

The aircraft crashed within seconds of takeoff. The pilot managed to send one Mayday call but did not respond after that. Civil Aviation Ministry Secretary Samir Kumar Sinha said, “He didn’t respond back to the air traffic control.”

The Aircraft Accident Investigation Bureau (AAIB) is leading the investigation because the crash happened in India. However, a source told The Economic Times that the lab at AAIB headquarters in Delhi is not equipped to recover data from recorders damaged by fire and impact.

India Seeks US Expertise

India is now sending the recorders to the National Transportation Safety Board (NTSB) in Washington, D.C., whose lab is well-known for retrieving data from damaged black boxes.

Indian officials will accompany the devices to ensure protocol and security.

“While AAIB had established a laboratory at its headquarters in Delhi last year, it is yet to be properly equipped to extract data from recorders which have sustained heavy damage,” said a source.

Analysis at the NTSB may take days or months, depending on the internal damage.

Specialists will carefully open the memory unit and try to extract any data without further harm.

What’s Inside a Black Box?

A black box consists of:

  • Flight Data Recorder (FDR)

It logs speed, altitude, engine performance, and other system data.

  • Cockpit Voice Recorder (CVR)

It captures pilot communication, alarms, and cockpit sounds.

Black boxes are built with heat-resistant materials like titanium or stainless steel and painted orange or yellow for easy location.

They can survive high-impact crashes, fire, and underwater pressure. They also carry an Underwater Locator Beacon (ULB) that activates if the box comes in contact with water.

What Caused the AI-171 Crash?

Flight AI-171 was flying to Gatwick Airport in the UK. It took off around noon on June 12, 2025, and crashed within seconds at just 625 feet altitude.

It hit the rooftop of a medical college building. The recovered black box was found damaged due to impact and fire.

Investigators are considering several factors:

  • If the wing flaps were fully extended

  • Why was the landing gear down

  • If fuel contamination occurred

  • If an electronic failure shuts down the engines

The Boeing 787 Dreamliner is built to fly on a single engine for up to 345 minutes, making this quick crash even more concerning to experts.

Stay tuned to Brandsynario for latest news and updates

Netanyahu’s Endgame: What’s He Really After?

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And herein lies the bard: Netanyahu’s appetite for bloodshed and warmongering vastly outpaces Israel’s actual capacity to deliver it. The far-right hardliner has long been haunted by the prospect of an Iranian nuclear bomb, always crying that Tehran is just “weeks away” from such a weapon for over three decades now.

His warnings became a catchphrase in Western capitals as the poster boy of genocide. But can we truly trust a man who has been wrong so many times and has had multiple “oops moments” of attacking unarmed civilians?

What is Netanyahu’s endgame, after all?

Iran: The “Coup de Grâce”

After presiding over one of the deadliest campaigns in Gaza’s history and ‘accidentally” killing more than 55,000 Palestinians, Netanyahu finally found himself cornered.

His approval ratings sagged, protests swelled, and international condemnation intensified. But suddenly, a strike on Iran shifted all focus. That’s no coincidence.

From infamously waving a cartoon sketch of an Iranian bomb at the UN in 2012 to privately lobbying Western leaders into a broader military entanglement with Ayatollahs, the Israeli premier has long prized a war with Iran as the crown jewel of his sordid legacy.

Old habits die hard, and sure enough, Netanyahu once again asserted the same old, tired trope: “Iran has produced enough highly enriched uranium for nine atom bombs” and was “taking steps to weaponise this enriched uranium.”

Sounds ironically familiar to Iraq owning weapons of mass destruction, right? We all know how that went.

Oh, and the best part of this gambit? Each Iranian response to Israeli provocation will create a new crisis that will eventually force America to get involved. The fait accompli is pretty simple to see through. He will bomb Iran, get the USA involved and destroy it and then cast himself as the indispensable guardian of the nation. All while easily escaping the Hague, charging him as a “war criminal.”

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Netanyahu’s cartoon image of a nuclear bomb

Netanyahu’s Legacy Built on Fear

Netanyahu’s career has thrived on fear, fueling an authoritarian pivot at home. His judicial overhaul in 2023 not only threatened Israeli democracy, but it also revealed a man willing to wield existential threats to consolidate personal power.

Each conflict has served as a background to weaken the judiciary, silence dissent and deepen reliance on his leadership.

There’s no real plan beyond war. Nuclear centrifuges aren’t the real target; regime change is. As the Financial Times and Politico note, Netanyahu has long struggled to translate military action into diplomacy or sustainable peace.

Striking Iran may boost headlines and shore up support, but it leaves a trail of regional havoc: shadow wars in Syria, escalating tensions with Hezbollah and Iran-backed factions from which Israel has no easy escape. A high-stakes bet to rewrite his legacy before the world tires of him.

Romanticism of Netanyahu’s Endgame

What of the innocents caught in Netanyahu’s game? Gaza remains devastated. Tehran is bracing for blowback. Civilians on both sides risk further carnage.

Western leaders must ask themselves: Are they complicit in a theatrical escalation meant to boost one man’s grip? Netanyahu’s brand of “total victory” strategy may rally troops now, but it brings the region closer to conflagration.

Let’s not romanticise Netanyahu’s endgame. A man publicly cornered now seeks salvation through war, even if it means destabilising an entire region. Those who once called his warnings hysteria now nod in agreement, but at what cost?

A legacy built on fear requires countless enemies, endless conflict and ever‑expanding threats. Netanyahu is delivering all three. The real tragedy lies in who pays the price.

Stay tuned to Brandsynario for the latest news and updates

What Happens After a Nuclear Bomb?

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2025 has seen much discussion about nuclear bombs. Less than two months ago, two nuclear powers in South Asia, India and Pakistan, were on the brink of an all-out war.

The ongoing conflict between Iran and Israel revolves around the nuclear bomb itself. The United States and Israel are adamant that Iran, which has long claimed to be using nuclear energy for civilian purposes, cannot become a nuclear power.

All wars set countries back and cause severe damage to civilian life. However, adding nuclear warheads into the mix brings an unprecedented fear factor into the equation, primarily because we have never seen a nuclear war, and the aftermath is horrid.

Irreparable Short-term and Long-term Repercussions

The grave danger with nuclear weaponry is that its effects last from milliseconds to years. There are immediate consequences, mainly from the explosion and energy release, and delayed effects that arise from nuclear fallout.

In less than a second upon its detonation, the bomb would create a massive thermonuclear explosion, leading to the formation of a fireball with vaporised gases hotter than the sun’s core.

The subsequent thermal energy (both heat and light) would burn and blind everyone and everything in sight. As the fireball spreads, it creates a blast wave, which carries nearly half of the bomb’s explosive energy.

The blast wave causes an enormous surge in air pressure, leading to the collapse of buildings, factories, and houses. The lethal overpressure may damage the eardrums and rupture internal organs.

If the nuclear weapon is detonated in the upper atmosphere, it could create an electromagnetic pulse (EMP) that could disrupt satellites and communication services.

Within seconds to minutes of the initial explosion, the iconic mushroom cloud forms; a towering column of superheated gases, vaporised dust, and nuclear debris rising into the atmosphere. The height it reaches depends on the bomb’s yield.

The long-term impact results from the nuclear debris that persists in the environment. Exposure to such particles has been linked to a variety of cancers. Furthermore, it can immunocompromise the population, leading to greater disease burden.

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The iconic mushroom cloud

A Nuclear War Would Never Be Limited

Another issue relates to the scale of the conflict. If escalation has led to the use of nuclear weaponry, such as a nuclear bomb, a large-scale nuclear war could break out, which would threaten the survival of humanity.

All the nuclear powers have rival nations. Taking the case of perpetual rivals, Pakistan and India, if one detonates the bomb on the other, immediate retaliation would occur.

Owing to the bomb’s cross-border consequences and international politics, other nuclear powers, notably China and Russia, could also detonate their nuclear warheads.

A large-scale nuclear war could lead to a “Nuclear Winter.” Soot from the explosion and debris from the impact could block incoming sunlight, leading to a drastic decline in temperature. Vegetation would die, and global ecosystems would be disrupted.

“The Nuclear Winter” hypothesis has been compared to the asteroid that drove the dinosaurs into extinction. Hence, before any nuclear power dares to detonate, they should think a thousand times with a cooler mind.

Stay tuned to Brandsynario for the latest news and updates.

Putin Says Israel Promised to Protect Bushehr Nuclear Plant in Iran

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Russian President Vladimir Putin said that Israel has given assurances to protect Russian personnel working at the Bushehr nuclear plant in Iran.

This plant, built with Russian assistance, has been jointly operated by Russia and Iran for over 30 years.

Putin made the comments during a meeting with international journalists, where he highlighted the importance of the Bushehr facility and the strong cooperation between Moscow and Tehran in nuclear energy.

“Israel has assured us that there will be no threat to our staff or the Russian-built infrastructure at the Bushehr nuclear plant,” said President Putin.

The statement comes at a time of rising regional tensions, as Israel has launched airstrikes on various Iranian sites, including the Arak heavy water reactor.

Although Bushehr has not been directly targeted, the situation raised concerns over the safety of foreign nationals working at sensitive locations, prompting talks between Russia and Israel.

Russia has been involved in the development and management of the Bushehr site since the 1990s. It plays a major role in Iran’s civilian nuclear programme. The site is seen as a key part of Iran’s energy infrastructure, and its operation depends heavily on Russian cooperation and expertise.

Following recent Israeli strikes in Iran, Moscow reached out to Israel to ensure the security of Russian personnel and infrastructure.

According to Putin, Israel responded positively and provided the needed guarantees to prevent any harm to Russian staff or facilities at Bushehr.

Stay tuned to Brandsynario for latest news and updates

Could the Iran-Israel Conflict Spill Over into Pakistan?

The Iran-Israel conflict teeters on the edge of open warfare as it enters its 7th day on Thursday. Now the shockwaves are being felt far beyond the immediate battlegrounds.

One unlikely, yet increasingly discussed, potential flashpoint is Pakistan. The country is already grappling with its volatile mix of domestic insecurity, sectarian divisions and geopolitical tightropes.

Could the Iran-Israel conflict truly spill over into Pakistan? Unfortunately, the short answer is yes. And the consequences could be disastrous.

Pakistan’s Security in Danger 

Pakistan may not be in the direct line of fire between Tel Aviv and Tehran, but its geography and internal makeup make it more vulnerable than it seems at first glance.

Iran shares a 909-kilometre (560-mile) border with Pakistan’s restive Balochistan province. On Monday, Pakistani officials announced that several borders with Iran would be closed indefinitely from June 15. At the heart of this decision is an attempt to protect Pakistan’s security, especially in Balochistan as that province is highly influenced by its ties with Iran, say experts.

The Israel-Iran conflict marks a dangerous turning point not only for Middle East geopolitics but also for Pakistan. According to US-based Pakistan analyst Raza Rumi, “The implications are [anything but] distant.”

“As a country with close ties to key Gulf allies and a complex relationship with Iran, Pakistan will be under pressure to maintain neutrality while safeguarding its strategic interests,” Rumi added.

Pakistan has long tried to balance its relationship with the Islamic Republic of Iran, all while maintaining strategic ties with Gulf Arab states like Saudi Arabia (many of whom are more aligned with Israel than ever before). This balancing act is becoming harder to manage as the conflict escalates.

Caught between allies with diverging interests, Pakistan could face impossible choices.

Does it back Iran for the sake of border peace and Shia constituencies? Does it align more closely with the Gulf and risk inflaming sectarian tensions at home? Or does it try to play neutral and risk alienating everyone?

Sectarian Fault Lines and the Balochistan Issue

Pakistan’s most immediate risk doesn’t come from missiles; it comes from sectarian strife. Iran positions itself as the spiritual and political guardian of Shia Islam, and many Pakistani Shias hold it in high religious regard.

This dynamic exists within a country where Sunni Islam is the majority, and a vocal, sometimes militant, hardline Sunni minority adds to the tension.

The relationship between predominantly Sunni Pakistan and Shiite-majority Iran has always been complex. Should Israel intensify its strikes on Iran, and Tehran retaliates through regional Shia groups, Pakistan could once again become a stage for this shadow war.

We’ve seen this before in sectarian killings, mosque bombings and targeted attacks that seem random but often trace back to a global chessboard of influence.

Another issue is the Balochistan problem in Pakistan that can be fueled by the ongoing Iran-Israel conflict. Recent history shows us that whenever tensions escalate between Iran and external powers, border provinces like Balochistan pay the price.

This is mostly due to the cross-border region being affected by attacks from Baloch separatists who are fighting a war of independence against the Pakistani state and are being backed by Iran.

“There is a major concern within Pakistan that in case the war escalates, members of armed groups such as BLA and BLF, many of whom live in Iran’s border areas, might try and seek protection inside Pakistan by crossing the very porous boundaries shared by the two countries,” Abdul Basit, a researcher, told Al Jazeera.

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The Balochistan Issue

Brief Recent Standoff Between Iran and Pakistan

Iran has also accused anti-regime militants of finding shelter in Pakistan’s territory. In January 2024, Iran launched strikes on what it claimed were separatist groups inside Pakistan called Jaish al-Adl. This was a shocking breach of sovereignty that led to a short but serious diplomatic standoff.

Even though later on, both parties reached the middle ground, many Pakistani civilians have contemplated the decision to back Iran now. Some even claimed that Iran was diplomatically neutral when Pakistan was at war with India and never picked sides when it was needed.

On Monday, Minister of Foreign Affairs Ishaq Dar addressed Parliament, emphasising how Pakistan had been speaking with Iran and suggesting that Islamabad was willing to play a diplomatic role to help broker an end to the military hostilities between Iran and Israel.

If the Iran-Israel conflict intensifies and Tehran feels cornered, we might see more such border skirmishes.

The Possibility of History Repeating Itself: Afghanistan War

What many people fear is the chance of history repeating itself. Pakistan got involved in the Soviet-Afghan war of 1979 as an attempt to show its support for the USA. On the command of the USA, Pakistan openly backed the Afghan militants that were fighting to topple the Taliban government and also opened its border to allow them refuge.

And then? Pakistan paid the price and still does. Afghan refugees were hurled in Pakistan, and with them they brought in all the unnecessary factors too (Kalashnikov culture, opium/drugs and high rates of terrorism).

The most recent mass influx occurred after the Taliban took control of Kabul in August 2021, leading to nearly 4 million Afghans residing in the country at its peak. However, in 2023, Pakistan launched a campaign to repatriate these refugees.

According to government estimates, close to a million have been expelled so far. The Pakistani government cites rising incidents of armed violence within its borders, which it attributes to groups it claims are finding refuge in Afghanistan. Conversely, the Taliban denies that they provide sanctuary to any anti-Pakistan armed groups on Afghan territory.

Neutrality Isn’t Always Safe

Pakistan’s preferred policy so far has been one of cautious neutrality, with official statements calling for de-escalation and diplomatic solutions. But in today’s world, neutrality can be interpreted as passive complicity, especially by helpless victims of war.

Pakistan’s leadership needs to be proactive now. The Iran-Israel conflict should be a wake-up call. Islamabad must urgently engage in shuttle diplomacy; not just issuing statements but physically inserting itself into peace efforts.

It must also invest in domestic intelligence operations to monitor and defuse any sectarian or foreign-backed movements that might use the chaos as cover.

A fractured Pakistan would be the worst-case scenario. And it wouldn’t take a missile to get us there. Just continued silence, inaction and naiveté.

If there was ever a time for Pakistan to act like a regional statesman, not a silent bystander, it is now. After all, in today’s interconnected world, foreign wars are never truly foreign.

Stay tuned to Brandsynario for the latest news and updates

Pakistan-West Indies Likely To Play Six-Match T20I Series

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There’s something brewing between the Pakistan Cricket Board (PCB) and Cricket West Indies (CWI) — and it’s not just another series announcement. According to sources, the two boards are deep in discussions to revise their upcoming bilateral series, potentially scrapping the ODIs completely in favor of more T20Is.

Yes, you read that right. What was initially planned as a three-T20I and three-ODI affair could now turn into a T20-only showdown, with up to five or six T20Is on the cards.

Why the Sudden Change?

Blame it on the crowded calendar. With international T20s dominating the schedule and the 2026 ICC Men’s T20 World Cup inching closer, the logic is simple: more T20s equals better preparation.

The series — originally slated to start with T20Is in the US, followed by ODIs in the Caribbean — could now be entirely T20-focused, with the first match tentatively set for July 31. Talks are ongoing, but insiders say the PCB is “optimistic” that West Indies will come on board.

An official announcement is expected soon.

But Is It the Right Move?

Look, from a tournament-prep perspective, it makes sense. Pakistan and West Indies are both eyeing T20 World Cup glory, and more game time in the shortest format could help them iron out combinations and test new talent.

But here’s the thing — scrapping ODIs altogether? That’s a slippery slope.

ODI cricket, for all the noise about its decline, still has tremendous value. It’s the perfect hybrid, demanding the explosiveness of T20s and the grit of Test cricket. Young players learn how to pace innings, build partnerships, and handle pressure in ways that 20-over cricket just doesn’t allow.

A Short-Term Fix, Long-Term Risk?

If this trend continues — and bilateral ODIs keep getting axed in favor of the flashier T20s — we risk losing a format that has produced some of the most iconic moments in cricket history.

And let’s be honest — Pakistan’s own ODI setup needs game time. With a new generation coming in and veterans moving out, these 50-over matches provide crucial exposure. You can’t build well-rounded cricketers without giving them time in the middle — across formats.

Stay tuned to Brandsynario for the latest news and updates.

Iran Opens the ‘Gates of Hell’ on Israel: What are Sejjil Missiles?

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The Iran-Israel war has wreaked havoc on both sides for seven consecutive days now, but it appears as if the conflict will escalate with Iran’s latest barrage of missile strikes overnight.

The Islamic Republic of Iran has upped the ante with the first combat use of the Sejjil missiles, fulfilling its promise of opening the gates of hell on Israel, which launched the first blow on Friday and threatened Iran’s sovereignty.

Unconfirmed reports on X, formerly called Twitter, also suggest that the Khamenei-led regime fired the Sejjil for the first time. To understand the significance of this development, it is imperative to learn more about the missile first.

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Iran and Israel have traded assaults.

Faster Launch Time and the Potential to Carry Nuclear Warheads

The Sejjil missile is an Iran-built, solid-propellant, medium-range ballistic missile (MRBM) with a range of 2000 km. It is a significant upgrade from the Islamic regime’s previous Shahab-3 designs.

The use of solid propellants enables faster launch times, allowing for rapid launches with minimal warning. Carrying a payload of 700 kg, it could carry nuclear warheads.

In the absence of nuclear warheads, high-explosives could still inflict irreparable damage on military installations and airbases. If fired on cities, it could cause mass civilian casualties.

Furthermore, the 2000 km range puts Israel well within range. Thus, the Sejjil could be the X-factor that gives Iran the edge in this ongoing conflict with Israel, especially if the enemy nation’s defences are unable to withstand the assault.

Psychological and Political Impact

Iran has likened the use of Sejjil missiles to the opening of the “gates of hell.” This underscores an underlying message of power and resistance that the Islamic regime is trying to convey to its enemies.

Prior to the war with Israel, the MRBM had never been used on the battlefield. Iran tapping deep into its arsenal suggests an escalation of the conflict, especially with the threat of a US assault looming.

If the Sejjil missiles carry a nuclear warhead, it could cause irreparable damage on an unprecedented scale. The fear factor that such a destructive weapon carries is destabilising, demanding the need for peace talks and negotiation.

Stay tuned to Brandsynario for the latest news and updates.

Virat Kohli or Rohit Sharma: Who Leaves Bigger Void in India’s Test Setup?

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Team India is officially entering a new era in Test cricket without the stalwarts Virat Kohli and Rohit Sharma — and cricketing voices around the world are weighing in. Among them is none other than Geoffrey Boycott, the straight-talking former England opener, who’s never been shy of calling it as he sees it.

In his latest column for a British daily, Boycott gave a no-nonsense comparison between Virat Kohli and Rohit Sharma, both of whom recently retired from Test cricket, leaving Indian fans nostalgic and, frankly, a little nervous.

Kohli’s Exit Hits Harder, Says Boycott

While both players have had glittering careers, Boycott believes Kohli’s departure is the bigger blow.

“Virat carried India’s batting for years,” he wrote. “He had little rest and immense pressure. That kind of load takes a mental toll, no matter how strong or talented you are.”

Kohli’s work ethic, passion, and performances — especially overseas — were hallmarks of his reign. Losing that presence in the middle order right before a tough Test series in England? That’s bound to sting.

Rohit’s Retirement: Understandable

Boycott was more sympathetic to Rohit Sharma, noting that the opener’s struggles with fitness and the physical demands of captaincy made his decision more expected.

“Rohit was never a natural athlete like Kohli,” Boycott pointed out. “Opening the innings in England is a different beast altogether. You need to be sharp, mentally and physically. It’s a draining job.”

As graceful as Rohit’s strokeplay could be, especially on flat decks, the reality is that the grind of Test cricket, especially in swinging English conditions, may have taken a heavier toll on him.

A New Era Under Shubman Gill

With both senior pros stepping aside almost simultaneously, India has turned the page — and quickly. Shubman Gill will now lead the red-ball side, with Rishabh Pant as his deputy.

For the first time in over a decade, India’s Test XI will walk out without Kohli or Rohit, marking the end of a golden era. It’s bold. It’s fresh. But it’s also untested — and England is not the easiest place for experimentation.

England vs India

India’s transition begins with the toughest challenge in the calendar — a five-Test series in England, kicking off June 20 at Headingley. From there, the battle moves to Edgbaston, Lord’s, Old Trafford, and The Oval.

Whether Gill’s India can handle the Dukes ball under cloudy skies is anyone’s guess. But one thing’s for sure — they’ll do it without the safety net of their two biggest names.

Stay tuned to Brandsynario for the latest news and updates.

Asim Azhar Once Claimed He Never Plans Anything

Asim Azhar has recently been in the spotlight after his breakup with Merub Ali. The pair, which was once celebrated for their charming public appearances and close friendship, have reportedly ended their relationship quietly.

Although both have opted to keep quiet about the situation, fans are busy revisiting old interviews and clips to piece together what happened.

One particular video has resurfaced and gone viral. In it, Asim Azhar engages in a heartfelt conversation with journalist Amna Isani, where he opens up about various aspects of his life, his career decisions, and his connection with Merub. What stood out to everyone was his recurring sentiment that he doesn’t believe in planning too much; he prefers to let fate guide him.

Watch Here:

“There’s Nothing Intentional in My Life” – Asim Azhar

In a recently resurfaced video, Amna asked Asim if he had ever featured Merub in any of his music videos. His reply was refreshingly honest and laid-back: “No, I haven’t, but I did make a cute video with her once.” The straightforwardness of his answer revealed how comfortable he is with Merub, even though his choices seemed a bit spontaneous.

When the conversation turned to acting, Asim opened up a bit more. He shared, “My mother really liked my acting,” and mentioned that he genuinely enjoys directing. “Who knows, maybe I’ll end up making my own movies one day,” he chuckled.

Another intriguing moment arose when Amna asked how Asim chooses the leading ladies for his videos. He confessed, “I’m pretty weak when it comes to some things. That’s why I always take Merub’s advice.” His respect for her opinions was evident, showing that she played a significant role in his creative process, even if she’s not always in front of the camera.

Finally, when Amna inquired why Merub hadn’t appeared in any of his official videos and if that was by destiny, Asim replied:

“No, there’s nothing intentional in my life. It’s all destiny.”

That one line stood out. It not only highlighted his perspective on work but also hinted at how he views his personal life.

Letting Destiny Decide: A Glimpse into Asim’s Creative Mind

Asim Azhar’s career has been quite the rollercoaster ride. He went from being a viral YouTube star to one of Pakistan’s most popular pop artists, and honestly, his journey hasn’t followed any blueprint.

He seems to believe that fate has a bigger hand in his life than mere intention, which shines through in the choices he makes.

While a lot of artists talk about their vision boards and strategic plans, Asim’s style is refreshingly spontaneous. He goes with his gut and allows things to unfold in their own time. Maybe that’s why his music strikes such a chord with fans; it feels genuine, authentic, and never forced.

In his relationship with Merub, he saw her as more than just a romantic partner; she gave him career advice too. Even though they didn’t work together on music videos, she played a vital role in his creative process behind the scenes.

Now that they’ve reportedly parted ways, fans are left trying to figure out what happened. But one thing is clear from the interviews: Asim Azhar is all about living life by destiny, not by design.

Stay tuned to Brandsynario for the latest news and updates

Shaheen, Rizwan Among Pakistan Stars Snapped Up in BBL 15 Draft

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Pakistan’s T20 talent is headed Down Under in full force — and the Big Bash League (BBL) is here for it. In a high-profile BBL 15 draft held on Thursday, Shaheen Shah Afridi and Mohammad Rizwan were among several Pakistani cricketers picked by top Australian franchises, continuing the league’s growing affinity for subcontinental firepower.

Shaheen Afridi Goes First Overall

There was little hesitation when Brisbane Heat — last season’s champions — used the first overall Platinum pick to draft Shaheen Afridi. The left-arm quick, known for his game-changing opening spells, will be available for the entire season.

Shaheen joins a bowling unit already stacked with talent like Spencer Johnson and Xavier Bartlett, giving Heat fans plenty to get excited about.

Rizwan Heads to Renegades

Melbourne Renegades made a big move of their own, picking up Mohammad Rizwan with the fourth overall pick. The wicketkeeper-batter, eager to re-establish himself in Pakistan’s T20 setup, adds experience and consistency at the top.

With Tim Seifert already in the squad, Rizwan’s selection highlights just how valuable his presence is in franchise cricket.

Babar Azam Already Signed by Sixers

Ahead of the draft, the Sydney Sixers made headlines by pre-signing Babar Azam, ensuring his BBL debut happens in their jersey.

With over 11,000 T20 runs and a calm, composed presence at the crease, Babar adds instant star power. His pairing with Steve Smith promises to be one of the highlights of the upcoming season.

More Pakistan Firepower

Haris Rauf was retained by his long-time BBL side, Melbourne Stars, where he’s become a crowd favourite thanks to his raw pace and passion.

Meanwhile, Shadab Khan will don a new jersey once again — this time for Sydney Thunder, his fourth BBL team. Drafted at pick No. 12, Shadab brings proven all-round credentials and flair to Thunder’s middle order.

It’s worth noting that Pakistan’s participation in the BBL this season is no coincidence. The gap in Pakistan’s international schedule (Nov–Feb) allows top players to feature in overseas leagues, and the BBL is benefiting big time.

Stay tuned to Brandsynario for the latest news and updates.