Coca-Cola Introduces New 'League of Legends' Flavor
Source: CNN

Coca-Cola has teamed up with Riot Games to launch a new flavor of Coca-Cola inspired by the popular MOBA League of Legends. The drink, called Coca-Cola Ultimate, is available now in select stores in the United States and Canada. It will be available worldwide starting on July 18.

Coca-Cola Ultimate is a limited-edition flavor that is said to taste like “the feeling of leveling up.” The drink has a citrusy flavor with hints of berry and ginger. It is available in both zero sugar and regular varieties.

Coca-Cola offering rewards

In addition to the new flavor, Coca-Cola and Riot Games are also offering a number of in-game rewards for players who purchase Coca-Cola Ultimate. Players who purchase a can of Coca-Cola Ultimate can unlock exclusive emotes, missions, and other rewards in League of Legends.

Coca-Cola's new League of Legends collaboration claims to taste like leveling up - Polygon
Source: Polygon

To unlock the rewards, players must scan the QR code on the can of Coca-Cola Ultimate with their League of Legends client. Once the code is scanned, players will be able to claim their rewards in the game.

The rewards include:

  • Ultimate Teamplay Emote: This emote can be used to celebrate a successful team play.
  • Ultimate Gains Emote: This emote can be used to celebrate a successful gank or kill.
  • Ultimate Tempo Emote: This emote can be used to celebrate a successful push or objective.

Coca-Cola Ultimate is the first Coca-Cola flavor to be inspired by a video game. The collaboration between Coca-Cola and Riot Games is a sign of the growing popularity of esports and gaming.

Coke, League of Legends team up on new 'Creations' flavor | Ad Age
Source: AdAge

The launch of Coca-Cola Ultimate is a great way for Coca-Cola to reach a new audience of gamers. The drink is sure to be a hit with League of Legends players, and it could also appeal to other gamers who are looking for a new way to enjoy Coca-Cola.

If you are a fan of League of Legends or gaming in general, then you should definitely try Coca-Cola Ultimate. The drink is a delicious way to celebrate your victories and level up your game.

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