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This School in Karachi is Breaking Barriers With its International Baccalaureate Program

Education is the basic backbone upon which nations are built.

However, it is imperative that educational institutions in a society manage to tap into the right learning method for the general consensus of citizens. The state is then bound to make strides forward towards a much better future, ensuring the progress of the economy by leaps and bounds.

In Pakistan, there is an alarming rise in the competition between different institutes and their diverse methods of teaching. As a result, there hasn’t been a prevalent standardized method of getting the kids the education that truly makes a difference.

Consequently, this causes the students being at the receiving end to undergo a lot of pressure and stress.

However, there are now a number of schools in the country that have changed their approach to education. The International Baccalaureate (IB) is one prime example of an organization that is getting it just right.

All You Need to Know About IB

The International Baccalaureate (IB) organization is a system of education where children are taught in a much more rounded method that focuses not only on education but the development of the students’ emotional IQ as well.

Here teaching is done in the form of concepts. This means that students are taught things in a hands-on method, with the help of activities. They are allowed and encouraged to ask questions and examine concepts, which helps them to improve not only their learning skills but also become world-class leaders in life.

In order to make sure that the students aren’t labeled or discriminated, no grades are awarded. The parents are constantly updated on their child’s progress, but once again without the marking of grades.

Assignments are done in the work of projects and exhibits, along with the students being told to factor in real-life scenarios into their studies so they are better equipped to handle the real world.

Students between the ages of 3 and 19 are exposed to these methods and taught to think on their own, form logical reasons and develop the approach to tackle problems with both reasoning and consideration.

The Ilmesters Academy is one of the few schools which specialize in teaching through the IB program.

Located in Karachi, the Ilmesters Academy has already been making leaps and strides in a very positive direction.

The classrooms are designed to ensure that every student gets plenty of space to themselves to be free, creative and work without any restrictions.

Courtesy: Ilmesters Academy

This is done in order to breed a climate in which the student grows into a person that isn’t restricted by the traditional methodology of thinking.

Courtesy: Ilmesters Academy

Subjects are taught through an integrated curriculum, however, real-life scenarios and case studies are taken into consideration to help the students prepare for their practical lives.

Courtesy: Ilmesters Academy

The Ilmesters academy also has a number of facilities that include:

• Science Lab
• Art Studio
• PHE Ground
• After School Leagues
• Library
• Design Lab
• Music Room
• AV Room
• IT Lab

At the same time they don’t skip out on hosting events and the list of things that they do includes:

• Sports Day
• Annual Concert/Drama
• Art Fiesta
• Elocution
• Spelling Bee
• World Mother Tongue Day
• Universal Children’s Day
• Bonfire
• Bake Sale
• Carnival
• Independence Day

Courtesy: Ilmesters Academy

It is fascinating to see an educational institute in Pakistan finally trying to improve the education system in the country.

Their dynamic approach can only give us hope for the younger generation. If they are introduced to a method that changes their approach to life – we are bound to see a much better future not only for the youth but for the country itself as well.

‘Grand Theft Auto VI’ Rumor Indicates Miami & South American Locations

https://www.youtube.com/watch?v=AYqmedgub8s

That said, the show’s information indicates that “Project Americas,” as it’s said to be called internally, signifies another return to the region that a previous “GTA” game was set in.

Just as 2013’s “Grand Theft Auto V” revisited, and expanded upon, the California of 2004 release “Grand Theft Auto: Vice City,” “Grand Theft Auto VI” could represent a new opportunity to explore Rockstar’s simulation and satire of Miami (following “Grand Theft Auto: Vice City” in 2004).

It’s not known whether “GTA VI” would be set in Vice City, nor whether it would occupy the same 1980s time period, but it is now thought that “Project Americas” will also allow players to travel to and from South America (no further specifics given).

As well as timescale and locations, The Know reported that a female protagonist was under consideration. Whether that be a solo lead or one of several avatars playable throughout a campaign storyline is not known.

Neither was there any indication of how “Grand Theft Auto Online,” the multiplayer component of “Grand Theft Auto V” which so far has not been separated from its parent, would fit into the “Project Americas” scheme.

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Barbie Celebrates Global Role Models for International Women’s Day

In anticipation of International Women’s Day, Barbie is honoring both historical and modern-day role models from around the world from diverse backgrounds.

“We know that you can’t be what you can’t see,” said Lisa McKnight, Senior Vice President and General Manager of Barbie, in a statement.

“Girls have always been able to play out different roles and careers with Barbie and we are thrilled to shine a light on real life role models to remind them that they can be anything.”

The brand is honoring 14 modern-day role models in their fields, with dolls made in their likeness, including (amongst others).

Patty Jenkins, USA – The first woman in history to helm a film with a budget in excess of 100 million dollars for “Wonder Woman.”

Leyla Piedayesh, Germany – An Iranian immigrant who founded a Berlin fashion label that creates high-quality knitwear.

Yuan Tan, China – A prima ballerina and principal dancer at the San Francisco Ballet.

Martyna Wojciechowska, Poland – A TV presenter, magazine editor, author, and director.

Chloe Kim, USA – A first generation Asian-American snowboarding champion, who is the youngest woman to win a gold medal in snowboarding at the 2018 winter games, at age 17.

Further, Barbie is sparking a global call-to-action by asking fans to tag and share the female role models that inspire them, using #MoreRoleModels on social media.

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NESTLÉ PURE LIFE Superheroes are Promoting the Power of ‘Healthy Hydration’ Amongst Kids!

Did you know that 1 out of 4 children in Pakistan is vulnerable to dehydration? To bring awareness towards this concern, NESTLÉ PURE LIFE decided to make water interesting for children by spreading awareness about ‘healthy hydration’.

Children nowadays are busy in a multitude of activities, with their minds and bodies occupied in work and play. They often forget to consume water, and even if they are thirsty, they may not actively seek it.

The young also tend to perspire more, especially during the scorching summer and consequently lose more body fluid than usual, leading to dehydration.

Why is hydration important for your child?

Proper hydration is vital for kids to stay healthy and perform well at school They are a greater risk of dehydration as compared to adults.

This is because an average adult has 60% of water in their bodies, and drink whenever they feel thirsty.

However, children, because they are very active and hyper at that age, require a higher intake, and due to negligence, their chances of dehydration increases.

Common Signs of dehydration include child to have:

  • irritability,
  • dry mouth,
  • sunken eyes and cheeks,
  • in extreme cases, the minors collapse

Research reveals that children perform better on tasks of visual attention and visual memory if they are hydrated. Not to forget water is a very important nutrient to drain the organs of excessive waste and toxins. It is also very significant for the skin, reducing disorders like irregular patches and reduction of acne.

Teaching Children the Importance of Water

NESTLÉ PURE LIFE is on a mission to educate the children of Pakistan on the benefits
and the pleasure of drinking water.

The brand has launched an out-of-the-box campaign to raise awareness of the importance of hydration amongst children.

Enter NESTLÉ PURE LIFE Superheroes Campaign!

Almost all children love cartoons. They are fun to see and they learn many things from them whilst being entertained at the same time.

Consequently, in order to grab the attention of these young curious minds, NESTLÉ PURE LIFE decided to bring their favorite superheroes to them!

The HERO BOTTLES campaign is all about encouraging them to drink more water for ‘healthy hydration’ and helps them learn about the importance of drinking the liquid.

With their vibrant appeal, charismatic charm, and heroic branding, children are loving the packaging of the protector of Earth, Superman, the Dark Knight- Batman, and the fastest man alive, The Flash!

With their favorite role models on the bottles, children will enjoy drinking water all the more and even will be sharing the superhero experience with their friends.

Superheroes Meet & Greet

NESTLÉ PURE LIFE arranged a meet and greet with all the awesome superheroes at Fuschia Kitchen, Lahore to support the heroes to promote healthy hydration!

Kudos to NESTLÉ PURE LIFE for the brilliant initiative and for highlight the social issue which many are unaware of.

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7UP Gymkhana Eat Rocked Lahore This Weekend!

Lahore and food go hand in hand – the city has some of the best eateries in the country, making it an absolute gastronomical delight.

This weekend, the city witnessed a one-of-a-kind food festival, the ‘7UP Gymkhana Eat’ bringing together the top eateries coupled with amazing entertainment for a weekend full of fun!

Powered by Innovative Biscuits, the 7UP Gymkhana Eat food and music festival took place on the 3rd and 4th of March. The event began at noon and continued till 10 PM at the prestigious Lahore Gymkhana Club.

The two-day food extravaganza was attended by over 20,000 people, which included members and guests of the Lahore Gymkhana Club.

More than 50 top eateries of Lahore had stalls at the event. Some of these included; Billy Bunters, Karachi Kanteen, Loco Taco, Lateria Mozzarella, Arif Chatkhara, Wasabi, Qabail, Waji the Bakers, Pop Nosh and many more.

Guests were in for a two-day entertainment blockbuster apart from the variety of mouth-watering food available.

The first day opened up with a power-packed performance from Omar Mukhtar, Jasim, and the famous Pindi Boys.

This act was then followed by a melodious and soul-enriching performance by Saeein Zahoor!

Day 1 ended with world popular RDB giving a performance the crowd couldn’t get enough of.

Badnaam of Pepsi Battle of the Bands fame performed on day 2 of 7UP Gymkhana Eat after Mousiqa and Bayaan had opened the show on a high note.

Visitors were in for a surprise when Shafqat Amanat Ali closed the event with an energetic performance that will be remembered for days to come.


The event was a hit amongst all age groups, with adults and children both entertained. A separate play area was set up for the latter with child-friendly activities and games.

Various brand activations by 7UP, Innovative Biscuits, Oye Hoye, Good Milk, Kashmir Oil and Rock Equity were in full swing.

Innovative Biscuits had a free ice-cream sandwich bar open to all visitors.

7UP also gave away free 7UP Fresh Blends! 

Celebrities spotted at the event included Ahmed Ali Butt and Muneeb Nawaz, Bilal Lashari, Adeel Chaudhry and Sumaira Khan amongst others.

The effective management of Dreamweaver Production made the event all the more successful along with Ad Dynamics who was the activation and outdoor partner.

Stay tuned to Brandsynario for more updates.

Top Karachi School’s Letter to Parents Before Exams is Winning the Internet

It’s a dream of every parent for their child to top every class and ace every exam. They desire for their son or daughter outperform all other kids, emerging as an intellectual rock star above the rest.

Consequently, this wish also gives birth to an alarming concern i.e. the extreme pressure from parents on their children to pass the examinations with flying colors.

With examination-season in the air, nervous students are bound to be feeling a severe burden to meet the threshold. Eventually, parents’ expectations begin to take a toll on children, resulting in anxiety and depression amongst the younger generation.

This has become a growing issue not only in Pakistan but all over the world, leading to students become more stressed than ever before.

A leading school in Karachi has finally taken notice of the rising dilemma! 

A beautiful letter by Army Public School (APS) addressed to parents before the exam time has surfaced on the internet and is going viral for all the right reasons.

The note enunciates to parents that a student’s future isn’t completely connected to their performance in exams.

The heartfelt message from the APS’s principal came into the spotlight after Ali Zafar shared it on Twitter and people couldn’t help cheering for the school.

 

“Amongst the students who will be sitting for the exams, there is an artist, who doesn’t need to understand Math

There is an entrepreneur, who doesn’t care about History or English literature…There is a psychologist, whose Chemistry marks won’t matter. Every child has a unique quality in him/her.

There’s an athlete whose physical fitness is more important than Physics. If your child does get top marks, that’s great! But if he or she doesn’t, please don’t take away their self-confidence and dignity from them. Tell them it’s OK, it’s just an exam! They are cut out for much bigger things in life”

Here’s how the internet is reacting to the thought-provoking letter!

The letter was originally penned by a school’s principal in Singapore and was later picked by institutes all over the world

The note is definitely a must-read for every parent. Kudos to Army Public School for reminding us that life isn’t all about scores.

Stay tuned to Brandsynario for more updates.

 

PSL 2018 Finale: Shahrah-e-Faisal & Karsaz to Shut Down as Security Protocol

Pakistan Super League (PSL) is finally coming to Karachi this year! The final of the third edition will be played at National Stadium.

Preparations are already in full swing and teams are doing everything possible to bring the cup to their city. As per security protocol, Shahrah-e-Faisal, known to be a financial hub in the city, and Karsaz, will remain closed. This includes hotels, offices, and wedding halls as well.

This will be implemented from 25th March at 6:00 am and will continue till 26th March 6:00 a.m (24 hours).

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The Airport Security Force (ASF) has been ordered to secure internal and external premises of Jinnah International Airport. The team will also conduct random searches be in charge of luggage screening of luggage and will be patrolling the surrounding area are all part of the elaborate security arrangements.

The security plan for the match day has also been outlined with heavy police patrolling at all guest routes and inside the stadium. Clearance will be required for all sensitive areas while cars will be removed from the surrounding area.

The players will be escorted n bulletproof vehicles and signal-free corridor will also be provided to ensure a safe experience.

Around four areas surrounding the airport, accommodation and stadium will be regulated during the PSL final. A security commander of SSP rank will also be supervising each area.

A communication desk has also been established at the stadium’s guest room to facilitate players.

Stay tuned to Brandsynario for more news and updates.

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Facebook Takes a Dig at Twitter by Introducing ‘Breaking News’ Feature!

Facebook has been facing downfall in its traffic ever since the company decided to change its algorithm. Twitter, on the other hand, became the new platform to share new content as news.

However, the social media platform also revised its strategy, which has weakened its position as it started to promote older tweets, overshadowing the new content.

Facebook decided to take advantage of the situation and is giving publishers the opportunity to roll out ‘breaking news’ feature. This will help draw more attention to the content.

The social media giant is also expanding to over 50 additional publishers in North America, Latin America, Europe and Australia. Publishers can use this feature once a day ( 1post per day) plus another five per month and set it to appear for 15 minutes to six hours.

TechCruch has added, The tag has no direct impact on a post’s News Feed ranking. It would make sense to show it more frequently while the tag is live and then less afterward, and Facebook says it’s considering some ranking consequence.

But just the visual cue has led to boosts in engagement, including a 4 percent lift in click-through rate, 7 percent lift in Likes, 4 percent lift in Comments and 11 percent lift in Shares. Publishers can see how their tagged posts did in a special analytics section.

“We’ve been pleased to collaborate with Facebook to elevate breaking news on their platform and are excited — but not surprised — to see readers respond the way they have,” said The Washington Post’s lead product manager Dave Merrell after testing the tag. “Delivering accurate information quickly has always been core to our mission, and in an overwhelming news cycle we want our readers to be able to easily identify when there’s new reporting.”

Stay tuned to Brandsynario for more news and updates.

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PFA to Shutdown All ‘Substandard’ Water Companies

The Supreme Court has ordered Punjab Food Authority (PFA) to close down all substandard water companies after hearing a suo motu against such companies.

The court has ordered PFA to shut down all companies that do not meet the requirements set by PFA.

PFA Director General Noorul Amin Mengal informed the court on Saturday that 1,150 companies of bottled water were registered in the province. Out of the total, 1,053 companies were functional while 97 were already closed.

He further added that only 578 companies had passed the tests whereas 34 other companies had failed to meet the standards. The remaining 135 companies are still in waiting.

Poultry

“No contamination was found in the samples of broiler chicken’s meat randomly taken from different parts of Lahore,” says the Acting vice-chancellor of University of Health Sciences Prof Dr Faisal Masood to the Supreme Court.

The CJ adjourned the hearing till March 9 and also directed the chief secretary to ensure Dr Masood was not transferred to any other post as the court needed his expertise in such cases.

Formula Milk

An appeal had been submitted to the Supreme Court by a lawyer asking to remove “it is not natural milk” from the product’s packaging. However, the appeal was rejected.

“The company has been following all international and local standards for producing its formula milk (Lactogen) for the children up to six months.”

Advocate Salman Aslam Butt requested the court to waive the condition. He further added that infants cannot digest milk of buffaloes and the formula milk was necessary for them in order to digest, and that the company has been following all rules and regulations set by PFA.

On the other hand, CJ realized that the court is not bound to follow the rules of the food authority and said:

“Milk is a great blessing of Allah and if manufacturing companies were not ready to print ‘it is not natural milk’ on their products the court could ban their production.”

Stay tuned to Brandsynario for more news and updates.

Prime Minister’s Fee Reimbursement Scheme 2018: Apply Online

Prime Minister’s Fee Reimbursement Scheme 2018: Apply Online

Following its legacy of every year, Higher Education Commission has announced Prime Minister’s Fee Reimbursement Scheme for less developed areas.

Students from economically weaker sections can now apply for Prime Minister’s Fee Reimbursement Scheme. Those willing to enroll themselves in Masters, MS/MPhil, and Ph.D. program can avail the opportunity to pursue the education in their dream university.

Introduced in June 2012, the scheme was initially designed to reimburse tuition fees and mandatory charges for the students of Balochistan, FATA, and Gilgit Baltistan. Now, as many as 114 districts of Pakistan are eligible for the offer.

Consequently, students are encouraged to pursue higher education from less developed areas through the easy financing of their tuition fees paid directly to universities.

Financial Coverage

1.     Actual Tuition Fee (of Masters, MS/MPhil and Ph.D. programs)

2.     On and Off Mandatory charges which includes Registration Fee/Enrollment Fee, Admission fee (For new admissions only), Examination Fee, Library charges(non-refundable), Laboratory charges, Research-related academic activities only.

3.     Non-study related heads like transport fee, hostel fee, Sports fee, Endowment Fund, Equipment Fee, Health Fee or Any Refundable dues will not be paid.

Eligibility Criteria:

a) The Students having valid domicile/local certificate of specified areas under the Scheme

b)The students who are enrolled on merit in Masters, MS/MPhil programs in the HEC identified public sector universities/affiliated government institutions, located in the geographical territory of their province/Region/Area

c) The students who are enrolled in Ph.D. program in the HEC identified public sector universities/affiliated government institutions anywhere across Pakistan

Ineligibility Criteria

a) Students who are enrolled on self-finance basis or part-time basis are ineligible

b) If Study period exceeds greater than approved duration under the Scheme, then the student expenditure will not be covered under the scheme

c) Not availing any other scholarship under Provincial Government, Foreign donor or any other HEC Program (e.g. Indigenous Program, USAID scholarship etc.)

d) Any Bachelors or four years Bachelors Program will not be considered. E.g. LLB, MBBS, B.E, BBA etc.

e) The Scheme is only valid for the HEC recognized Public sector degree awarding institutions.

f) Such Evening programs where fee structure is greater from the morning shift are excluded from the Scheme

g) Such students who have financially benefitted under the Scheme at Masters/MPhil/MS-level and applied for same level Program again in different university.

How to Apply

  1. Students who are newly admitted in Public Sector University in Spring/Fall Session (depending upon the university’s admission cycle) are required to apply through online student web portal system i.e. http://pmfrs.hec.gov.pk/ by the given deadline of HEC
  2. Newly registered are not required to validate their records.
  3. The focal person of the university will approve/disapprove ‘Newly Registered’ students by the given deadline of HEC.
  4. HEC, office will scrutinize the data and look for any discrepancies and ineligible students.
  5. HEC will ensure payments to the students according to fee structure of the universities and approved heads of the Scheme
  6. Only approved students meeting the eligibility criteria of the Scheme will receive payment.
  7. Cheques are issued in the name of VC of respective universities/ financial aid offices. The universities are responsible for the disbursement of cheques to students.
  8. The process of disbursement is ensured through help desk portal where universities assign assets through helpdesk system.
  9. Subsequent payments are processed upon receipt of satisfactory Fund utilization report from universities.

Approved Regions & Universities

Provinces Districts (114) Approved Universities for Masters, MS/M.Phil Students Approved Universities for Ph.D. students
Balochistan Kalat,Mastung,Khuzdar,Awaran,Washuk, Kharan/Rakhshan , Lasbela ,Ketch , Gwadar, Punjgur , Nasirabad, Jaffarabad ,Jhal Magsi,Bolan ,Quetta Urban, Quetta Rural,Pishin , Killa Abdulla ,Killa Saifullah,Barkhan ,Musa Khel, Loralai, Sheerani ,Zhob ,Dera Bugti ,Kohlu , Ziarat, Harnai , Sibi ,Nushki ,Chagai(Dalbandin), Turbat Public Sector Universities located in Balochistan Only All Public Sector Universities across the Country
Gilgit/ Hunza–Nagar, Gilgit, Skardu, Ghanche, Ghizar, Diamir, Astore Public Sector Universities located in Gilgit/ Baltistan Only All Public Sector Universities across the Country
Baltistan
Azad Jammu & Kashmir Bhimber, Kotli, Mirpur, Muzaffarabad, Hattian, Neelam, Poonch, Haveli, Bagh, Sudhnoti, Refugees of Jammu & Kashmir Public Sector Universities and Post Graduate Colleges located in Azad Jammu & Kashmir Only All Public Sector Universities across the Country
FATA Bajaur, Khyber ,Kurram, South Waziristan, North Waziristan, Mohmand, Orakzai Public Sector Universities of Khyber PakhtunKhwa only All Public Sector Universities across the Country
Frontier Regions (Peshawar , Kohat, Bannu, Lakki , D.I. Khan, Tank)
Interior Sindh Thatta, Badin, Tharparkar, Umerkot, Mirpur Khas, Tando Allahyar, Naushahro Feroze, Tando Muhammad Khan, Sanghar, Khairpur, Benazirabad/NawabShah, Dadu, Qambar Shahdadkot, Larkana, Matiari, Ghotki, Shikarpur, Jacobabad, Sukkur, Kashmore, Jamshoro Public Sector Universities and Post Graduate Colleges located in Interior Sindh Only All Public Sector Universities across the Country
South Punjab Bahawalpur, Rahim Yar Khan, Bahwal Nagar, Multan, Lodhran, Khanewal, Vehari, Dera Ghazi Khan, Muzaffar Garh, Rajan Pur, Layyah Public Sector Universities and Post Graduate Colleges located in South Punjab Only All Public Sector Universities across the Country
Khyber Pakhtun Chitral, Lower Dir, Upper Dir, Swat, Buner, Shangla, Malakand, Kohistan, D.I.Khan, Tank, Lakki Marwat, Batgram, Kala Dhaka/Torghar, Kohat, Bannu, Hangu, Karak Public Sector Universities and Post Graduate Colleges located in Khyber PakhtunKhwa Only All Public Sector Universities across the Country
Khwa(selected Districts)
Punjab Attock Public Sector Universities and Post Graduate Colleges located in Attock Only All Public Sector Universities across the Country
Khushab, Mianwali and Bhakkar University of Sargodha and University of Education and their campuses and Post Graduate Colleges located in Khushab, Mianwali and Bhakkar only All Public Sector Universities across the Country

Deadline

April 20, 2018

Stay tuned to Brandsynario for more updates.

Hyundai Santro Makes a Comeback to the Automotive Market!

Hyundai Santro is coming back to the markets! According to reports, the famous variant will come to India in August 2018!

The 2018 Hyundai Santro will serve as a replacement for Eon, and Eon failed to meet with Indian safety standards.

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The 2018 Santro will follow on the i10 platform, which is not a new concept. The engine will be 1086cc powered by almost 70bhp and torque 100Nm. Given that the engine is almost next to being a vintage car collection item, it will have to be altered to meet 22l/km.

As the reports add, the new Santro will be equipped with AMT and 5-speed gearbox and will have a lot of amazing features and specifications. The expected value of the 2018 Hyundai Santro is INR 3 lac (PKR 5.07 lac).

As far as the Pakistani market is concerned, Hyundai has teamed up with Nishat to make its comeback. It is highly possible for them to bring back the Santro in Pakistan after they explore the Indian auto market.

Mian Mansha on collaboration with Hyundai said, “The  Korean car maker wants to first start the assembly of small cars that could compete with the existing assemblers already operating in this market. We are discussing with them… trying to convince them to also bring electric and hybrid cars. I see the future is in electric cars. We could import these cars in the beginning and later also start assembling them locally.”

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Apple to Release a Cheaper Version of MacBook Air

Launched to great fanfare 10 years ago but barely updated in almost three years, Apple could now have a new version of its MacBook Air in the pipeline for release in the second half of 2018, according to KGI Securities analyst Ming-Chi Kuo.

The idea would be for Apple to release a new 13-inch MacBook Air at a particularly low price point for this model, which would remain the entry-level offering in Apple’s range. Rumors evoke a starting price of just $799, or thereabouts.

With this kind of product, Apple could target lower-income users, starting with students, who often look to alternative options running Windows 10 or even Chrome OS. So, rather than abandoning the Air, as some may have expected, Apple could be set to prolong the lifespan of this product.

Indeed, the MacBook Air is a still strong brand, even if somewhat overshadowed in recent years by more profitable MacBook and MacBook Pro ranges.

If the rumor turns out to be true, the device could be revealed at the next Apple Worldwide Developers Conference (WWDC), held in San Jose, California, June 2018.

The current MacBook Air starts at $999 in the USA in its most basic configuration, with specs including a dual-core 1.8 GHz Intel Core i5 processor, a 128GB SSD and 8GB RA

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Peek Freans Cake Up TVC is Going Viral & Pakistanis are Loving it!

It’s no secret that emotions play an imperative role in successful advertising campaigns. They create powerful memories in our mind and encourage the audience to take relevant action.

Peek Freans Cake Up has followed exactly this innovative recipe in its latest unforgettable promotion.

Posted by Peek Freans Cake Up on Saturday, February 17, 2018

A few weeks ago, in a one-of-its-kind marketing campaign, the brand won our hearts by showcasing a beautiful bond between a mother and her son in its recent TVC.

Successfully Making An Emotional Connection With the Consumers

The brand highlighted that despite most mothers being working women, they still manage to make time for their children, go out of their way for their young ones and ensure that they grow up to be remarkable human beings.

With the heart-stirring advert, Peek Freans seems to have influenced the whole of Pakistan with its strong emotional appeal and an empowering script.

#PeekFreansCakeUp

Sometimes it's the little things that make all the difference. Real moments form real relationships.#PeekFreansCakeUp #RealRishtey #RealGoodnessInside

Posted by Peek Freans Cake Up on Friday, February 16, 2018

Consequently, it connected with the viewers, leaving a profound impact on them with its thought-provoking message.

But primarily, it has influenced mothers and children the most, even motivating them to adopt Cake Up for lunchboxes. Now, that’s the power of memorable ad campaign!

But Who Knew That Peek Freans Cake Up TVC Will Become a Trendsetter!

To no one’s surprise, the concept of communication with affectionate notes shown in the ad instantly clicked with the audience.

In the age of social media, where connecting with people is all about text messaging, the idea of sharing notes of love and endearment has now become everybody’s favorite. After all, it makes communication seem more personal but it also delivers a level of sentiment that cannot be possible otherwise.

What is more, the advert worked like magic to kickstart a conversation that how important it is for children to learn significant life-lessons.

What has really boosted the campaign is the support that the brand has gotten from numerous Pakistani celebrities, who have been sharing videos and pictures of the cute giveaway boxes from Peek Freans Cake Up.

In no time, the advert went viral, melting hearts nationwide and gaining a plethora of views. 

In the span of just thirteen days, the TVC has crossed 15 million views. What is more, then the brand has targeted the cricket fever brilliantly with the on-going PSL league. The promotion has become one of the most visible campaigns throughout the matches, attracting more eye-balls and tugging heartstrings across the nation.

The statistics and results prove that whole marketing plan is an example of just how effective 360-degree plans come into place. Not only are they dominating your social feeds, but they are also very visible on every other platform as well.

Peek Freans Cake Up is all set to create a new milestone when it comes to crafting the right message, while still taking it to the masses and going viral overnight.

 

 

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