Lahore and food go hand in hand – the city has some of the best eateries in the country, making it an absolute gastronomical delight.

This weekend, the city witnessed a one-of-a-kind food festival, the ‘7UP Gymkhana Eat’ bringing together the top eateries coupled with amazing entertainment for a weekend full of fun!

Powered by Innovative Biscuits, the 7UP Gymkhana Eat food and music festival took place on the 3rd and 4th of March. The event began at noon and continued till 10 PM at the prestigious Lahore Gymkhana Club.

The two-day food extravaganza was attended by over 20,000 people, which included members and guests of the Lahore Gymkhana Club.

More than 50 top eateries of Lahore had stalls at the event. Some of these included; Billy Bunters, Karachi Kanteen, Loco Taco, Lateria Mozzarella, Arif Chatkhara, Wasabi, Qabail, Waji the Bakers, Pop Nosh and many more.

Guests were in for a two-day entertainment blockbuster apart from the variety of mouth-watering food available.

The first day opened up with a power-packed performance from Omar Mukhtar, Jasim, and the famous Pindi Boys.

This act was then followed by a melodious and soul-enriching performance by Saeein Zahoor!

Day 1 ended with world popular RDB giving a performance the crowd couldn’t get enough of.

Badnaam of Pepsi Battle of the Bands fame performed on day 2 of 7UP Gymkhana Eat after Mousiqa and Bayaan had opened the show on a high note.

Visitors were in for a surprise when Shafqat Amanat Ali closed the event with an energetic performance that will be remembered for days to come.

The event was a hit amongst all age groups, with adults and children both entertained. A separate play area was set up for the latter with child-friendly activities and games.

Various brand activations by 7UP, Innovative Biscuits, Oye Hoye, Good Milk, Kashmir Oil and Rock Equity were in full swing.

Innovative Biscuits had a free ice-cream sandwich bar open to all visitors.

7UP also gave away free 7UP Fresh Blends! 

Celebrities spotted at the event included Ahmed Ali Butt and Muneeb Nawaz, Bilal Lashari, Adeel Chaudhry and Sumaira Khan amongst others.

The effective management of Dreamweaver Production made the event all the more successful along with Ad Dynamics who was the activation and outdoor partner.

Stay tuned to Brandsynario for more updates.