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7UP Gymkhana Eat Rocked Lahore This Weekend!

By
Alefyah Hasnain
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Lahore and food go hand in hand – the city has some of the best eateries in the country, making it an absolute gastronomical delight.

This weekend, the city witnessed a one-of-a-kind food festival, the ‘7UP Gymkhana Eat’ bringing together the top eateries coupled with amazing entertainment for a weekend full of fun!

Powered by Innovative Biscuits, the 7UP Gymkhana Eat food and music festival took place on the 3rd and 4th of March. The event began at noon and continued till 10 PM at the prestigious Lahore Gymkhana Club.

The two-day food extravaganza was attended by over 20,000 people, which included members and guests of the Lahore Gymkhana Club.

More than 50 top eateries of Lahore had stalls at the event. Some of these included; Billy Bunters, Karachi Kanteen, Loco Taco, Lateria Mozzarella, Arif Chatkhara, Wasabi, Qabail, Waji the Bakers, Pop Nosh and many more.

Guests were in for a two-day entertainment blockbuster apart from the variety of mouth-watering food available.

The first day opened up with a power-packed performance from Omar Mukhtar, Jasim, and the famous Pindi Boys.

This act was then followed by a melodious and soul-enriching performance by Saeein Zahoor!

Day 1 ended with world popular RDB giving a performance the crowd couldn’t get enough of.

Badnaam of Pepsi Battle of the Bands fame performed on day 2 of 7UP Gymkhana Eat after Mousiqa and Bayaan had opened the show on a high note.

Visitors were in for a surprise when Shafqat Amanat Ali closed the event with an energetic performance that will be remembered for days to come.


The event was a hit amongst all age groups, with adults and children both entertained. A separate play area was set up for the latter with child-friendly activities and games.

Various brand activations by 7UP, Innovative Biscuits, Oye Hoye, Good Milk, Kashmir Oil and Rock Equity were in full swing.

Innovative Biscuits had a free ice-cream sandwich bar open to all visitors.

7UP also gave away free 7UP Fresh Blends! 

Celebrities spotted at the event included Ahmed Ali Butt and Muneeb Nawaz, Bilal Lashari, Adeel Chaudhry and Sumaira Khan amongst others.

The effective management of Dreamweaver Production made the event all the more successful along with Ad Dynamics who was the activation and outdoor partner.

Stay tuned to Brandsynario for more updates.

Top Karachi School’s Letter to Parents Before Exams is Winning the Internet

By
Ghazala Sulaiman
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It’s a dream of every parent for their child to top every class and ace every exam. They desire for their son or daughter outperform all other kids, emerging as an intellectual rock star above the rest.

Consequently, this wish also gives birth to an alarming concern i.e. the extreme pressure from parents on their children to pass the examinations with flying colors.

With examination-season in the air, nervous students are bound to be feeling a severe burden to meet the threshold. Eventually, parents’ expectations begin to take a toll on children, resulting in anxiety and depression amongst the younger generation.

This has become a growing issue not only in Pakistan but all over the world, leading to students become more stressed than ever before.

A leading school in Karachi has finally taken notice of the rising dilemma! 

A beautiful letter by Army Public School (APS) addressed to parents before the exam time has surfaced on the internet and is going viral for all the right reasons.

The note enunciates to parents that a student’s future isn’t completely connected to their performance in exams.

The heartfelt message from the APS’s principal came into the spotlight after Ali Zafar shared it on Twitter and people couldn’t help cheering for the school.

 

“Amongst the students who will be sitting for the exams, there is an artist, who doesn’t need to understand Math

There is an entrepreneur, who doesn’t care about History or English literature…There is a psychologist, whose Chemistry marks won’t matter. Every child has a unique quality in him/her.

There’s an athlete whose physical fitness is more important than Physics. If your child does get top marks, that’s great! But if he or she doesn’t, please don’t take away their self-confidence and dignity from them. Tell them it’s OK, it’s just an exam! They are cut out for much bigger things in life”

Here’s how the internet is reacting to the thought-provoking letter!

The letter was originally penned by a school’s principal in Singapore and was later picked by institutes all over the world

The note is definitely a must-read for every parent. Kudos to Army Public School for reminding us that life isn’t all about scores.

Stay tuned to Brandsynario for more updates.

 

PSL 2018 Finale: Shahrah-e-Faisal & Karsaz to Shut Down as Security Protocol

By
Anusha Sachwani
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Pakistan Super League (PSL) is finally coming to Karachi this year! The final of the third edition will be played at National Stadium.

Preparations are already in full swing and teams are doing everything possible to bring the cup to their city. As per security protocol, Shahrah-e-Faisal, known to be a financial hub in the city, and Karsaz, will remain closed. This includes hotels, offices, and wedding halls as well.

This will be implemented from 25th March at 6:00 am and will continue till 26th March 6:00 a.m (24 hours).

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The Airport Security Force (ASF) has been ordered to secure internal and external premises of Jinnah International Airport. The team will also conduct random searches be in charge of luggage screening of luggage and will be patrolling the surrounding area are all part of the elaborate security arrangements.

The security plan for the match day has also been outlined with heavy police patrolling at all guest routes and inside the stadium. Clearance will be required for all sensitive areas while cars will be removed from the surrounding area.

The players will be escorted n bulletproof vehicles and signal-free corridor will also be provided to ensure a safe experience.

Around four areas surrounding the airport, accommodation and stadium will be regulated during the PSL final. A security commander of SSP rank will also be supervising each area.

A communication desk has also been established at the stadium’s guest room to facilitate players.

Stay tuned to Brandsynario for more news and updates.

PSL 2018 Deals You Need to Avail this Cricket Season!

Facebook Takes a Dig at Twitter by Introducing ‘Breaking News’ Feature!

By
Anusha Sachwani
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Facebook has been facing downfall in its traffic ever since the company decided to change its algorithm. Twitter, on the other hand, became the new platform to share new content as news.

However, the social media platform also revised its strategy, which has weakened its position as it started to promote older tweets, overshadowing the new content.

Facebook decided to take advantage of the situation and is giving publishers the opportunity to roll out ‘breaking news’ feature. This will help draw more attention to the content.

The social media giant is also expanding to over 50 additional publishers in North America, Latin America, Europe and Australia. Publishers can use this feature once a day ( 1post per day) plus another five per month and set it to appear for 15 minutes to six hours.

TechCruch has added, The tag has no direct impact on a post’s News Feed ranking. It would make sense to show it more frequently while the tag is live and then less afterward, and Facebook says it’s considering some ranking consequence.

But just the visual cue has led to boosts in engagement, including a 4 percent lift in click-through rate, 7 percent lift in Likes, 4 percent lift in Comments and 11 percent lift in Shares. Publishers can see how their tagged posts did in a special analytics section.

“We’ve been pleased to collaborate with Facebook to elevate breaking news on their platform and are excited — but not surprised — to see readers respond the way they have,” said The Washington Post’s lead product manager Dave Merrell after testing the tag. “Delivering accurate information quickly has always been core to our mission, and in an overwhelming news cycle we want our readers to be able to easily identify when there’s new reporting.”

Stay tuned to Brandsynario for more news and updates.

Instagram to Launch Voice & Video Calling?

PFA to Shutdown All ‘Substandard’ Water Companies

By
Anusha Sachwani
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The Supreme Court has ordered Punjab Food Authority (PFA) to close down all substandard water companies after hearing a suo motu against such companies.

The court has ordered PFA to shut down all companies that do not meet the requirements set by PFA.

PFA Director General Noorul Amin Mengal informed the court on Saturday that 1,150 companies of bottled water were registered in the province. Out of the total, 1,053 companies were functional while 97 were already closed.

He further added that only 578 companies had passed the tests whereas 34 other companies had failed to meet the standards. The remaining 135 companies are still in waiting.

Poultry

“No contamination was found in the samples of broiler chicken’s meat randomly taken from different parts of Lahore,” says the Acting vice-chancellor of University of Health Sciences Prof Dr Faisal Masood to the Supreme Court.

The CJ adjourned the hearing till March 9 and also directed the chief secretary to ensure Dr Masood was not transferred to any other post as the court needed his expertise in such cases.

Formula Milk

An appeal had been submitted to the Supreme Court by a lawyer asking to remove “it is not natural milk” from the product’s packaging. However, the appeal was rejected.

“The company has been following all international and local standards for producing its formula milk (Lactogen) for the children up to six months.”

Advocate Salman Aslam Butt requested the court to waive the condition. He further added that infants cannot digest milk of buffaloes and the formula milk was necessary for them in order to digest, and that the company has been following all rules and regulations set by PFA.

On the other hand, CJ realized that the court is not bound to follow the rules of the food authority and said:

“Milk is a great blessing of Allah and if manufacturing companies were not ready to print ‘it is not natural milk’ on their products the court could ban their production.”

Stay tuned to Brandsynario for more news and updates.

Prime Minister’s Fee Reimbursement Scheme 2018: Apply Online

Prime Minister’s Fee Reimbursement Scheme 2018: Apply Online

By
Ghazala Sulaiman
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Following its legacy of every year, Higher Education Commission has announced Prime Minister’s Fee Reimbursement Scheme for less developed areas.

Students from economically weaker sections can now apply for Prime Minister’s Fee Reimbursement Scheme. Those willing to enroll themselves in Masters, MS/MPhil, and Ph.D. program can avail the opportunity to pursue the education in their dream university.

Introduced in June 2012, the scheme was initially designed to reimburse tuition fees and mandatory charges for the students of Balochistan, FATA, and Gilgit Baltistan. Now, as many as 114 districts of Pakistan are eligible for the offer.

Consequently, students are encouraged to pursue higher education from less developed areas through the easy financing of their tuition fees paid directly to universities.

Financial Coverage

1.     Actual Tuition Fee (of Masters, MS/MPhil and Ph.D. programs)

2.     On and Off Mandatory charges which includes Registration Fee/Enrollment Fee, Admission fee (For new admissions only), Examination Fee, Library charges(non-refundable), Laboratory charges, Research-related academic activities only.

3.     Non-study related heads like transport fee, hostel fee, Sports fee, Endowment Fund, Equipment Fee, Health Fee or Any Refundable dues will not be paid.

Eligibility Criteria:

a) The Students having valid domicile/local certificate of specified areas under the Scheme

b)The students who are enrolled on merit in Masters, MS/MPhil programs in the HEC identified public sector universities/affiliated government institutions, located in the geographical territory of their province/Region/Area

c) The students who are enrolled in Ph.D. program in the HEC identified public sector universities/affiliated government institutions anywhere across Pakistan

Ineligibility Criteria

a) Students who are enrolled on self-finance basis or part-time basis are ineligible

b) If Study period exceeds greater than approved duration under the Scheme, then the student expenditure will not be covered under the scheme

c) Not availing any other scholarship under Provincial Government, Foreign donor or any other HEC Program (e.g. Indigenous Program, USAID scholarship etc.)

d) Any Bachelors or four years Bachelors Program will not be considered. E.g. LLB, MBBS, B.E, BBA etc.

e) The Scheme is only valid for the HEC recognized Public sector degree awarding institutions.

f) Such Evening programs where fee structure is greater from the morning shift are excluded from the Scheme

g) Such students who have financially benefitted under the Scheme at Masters/MPhil/MS-level and applied for same level Program again in different university.

How to Apply

  1. Students who are newly admitted in Public Sector University in Spring/Fall Session (depending upon the university’s admission cycle) are required to apply through online student web portal system i.e. http://pmfrs.hec.gov.pk/ by the given deadline of HEC
  2. Newly registered are not required to validate their records.
  3. The focal person of the university will approve/disapprove ‘Newly Registered’ students by the given deadline of HEC.
  4. HEC, office will scrutinize the data and look for any discrepancies and ineligible students.
  5. HEC will ensure payments to the students according to fee structure of the universities and approved heads of the Scheme
  6. Only approved students meeting the eligibility criteria of the Scheme will receive payment.
  7. Cheques are issued in the name of VC of respective universities/ financial aid offices. The universities are responsible for the disbursement of cheques to students.
  8. The process of disbursement is ensured through help desk portal where universities assign assets through helpdesk system.
  9. Subsequent payments are processed upon receipt of satisfactory Fund utilization report from universities.

Approved Regions & Universities

Provinces Districts (114) Approved Universities for Masters, MS/M.Phil Students Approved Universities for Ph.D. students
Balochistan Kalat,Mastung,Khuzdar,Awaran,Washuk, Kharan/Rakhshan , Lasbela ,Ketch , Gwadar, Punjgur , Nasirabad, Jaffarabad ,Jhal Magsi,Bolan ,Quetta Urban, Quetta Rural,Pishin , Killa Abdulla ,Killa Saifullah,Barkhan ,Musa Khel, Loralai, Sheerani ,Zhob ,Dera Bugti ,Kohlu , Ziarat, Harnai , Sibi ,Nushki ,Chagai(Dalbandin), Turbat Public Sector Universities located in Balochistan Only All Public Sector Universities across the Country
Gilgit/ Hunza–Nagar, Gilgit, Skardu, Ghanche, Ghizar, Diamir, Astore Public Sector Universities located in Gilgit/ Baltistan Only All Public Sector Universities across the Country
Baltistan
Azad Jammu & Kashmir Bhimber, Kotli, Mirpur, Muzaffarabad, Hattian, Neelam, Poonch, Haveli, Bagh, Sudhnoti, Refugees of Jammu & Kashmir Public Sector Universities and Post Graduate Colleges located in Azad Jammu & Kashmir Only All Public Sector Universities across the Country
FATA Bajaur, Khyber ,Kurram, South Waziristan, North Waziristan, Mohmand, Orakzai Public Sector Universities of Khyber PakhtunKhwa only All Public Sector Universities across the Country
Frontier Regions (Peshawar , Kohat, Bannu, Lakki , D.I. Khan, Tank)
Interior Sindh Thatta, Badin, Tharparkar, Umerkot, Mirpur Khas, Tando Allahyar, Naushahro Feroze, Tando Muhammad Khan, Sanghar, Khairpur, Benazirabad/NawabShah, Dadu, Qambar Shahdadkot, Larkana, Matiari, Ghotki, Shikarpur, Jacobabad, Sukkur, Kashmore, Jamshoro Public Sector Universities and Post Graduate Colleges located in Interior Sindh Only All Public Sector Universities across the Country
South Punjab Bahawalpur, Rahim Yar Khan, Bahwal Nagar, Multan, Lodhran, Khanewal, Vehari, Dera Ghazi Khan, Muzaffar Garh, Rajan Pur, Layyah Public Sector Universities and Post Graduate Colleges located in South Punjab Only All Public Sector Universities across the Country
Khyber Pakhtun Chitral, Lower Dir, Upper Dir, Swat, Buner, Shangla, Malakand, Kohistan, D.I.Khan, Tank, Lakki Marwat, Batgram, Kala Dhaka/Torghar, Kohat, Bannu, Hangu, Karak Public Sector Universities and Post Graduate Colleges located in Khyber PakhtunKhwa Only All Public Sector Universities across the Country
Khwa(selected Districts)
Punjab Attock Public Sector Universities and Post Graduate Colleges located in Attock Only All Public Sector Universities across the Country
Khushab, Mianwali and Bhakkar University of Sargodha and University of Education and their campuses and Post Graduate Colleges located in Khushab, Mianwali and Bhakkar only All Public Sector Universities across the Country

Deadline

April 20, 2018

Stay tuned to Brandsynario for more updates.

Hyundai Santro Makes a Comeback to the Automotive Market!

By
Anusha Sachwani
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Hyundai Santro is coming back to the markets! According to reports, the famous variant will come to India in August 2018!

The 2018 Hyundai Santro will serve as a replacement for Eon, and Eon failed to meet with Indian safety standards.

10 Anticipated Cars We Just Cannot Wait For in 2018! [View Images]

The 2018 Santro will follow on the i10 platform, which is not a new concept. The engine will be 1086cc powered by almost 70bhp and torque 100Nm. Given that the engine is almost next to being a vintage car collection item, it will have to be altered to meet 22l/km.

As the reports add, the new Santro will be equipped with AMT and 5-speed gearbox and will have a lot of amazing features and specifications. The expected value of the 2018 Hyundai Santro is INR 3 lac (PKR 5.07 lac).

As far as the Pakistani market is concerned, Hyundai has teamed up with Nishat to make its comeback. It is highly possible for them to bring back the Santro in Pakistan after they explore the Indian auto market.

Mian Mansha on collaboration with Hyundai said, “The  Korean car maker wants to first start the assembly of small cars that could compete with the existing assemblers already operating in this market. We are discussing with them… trying to convince them to also bring electric and hybrid cars. I see the future is in electric cars. We could import these cars in the beginning and later also start assembling them locally.”

Hyundai Launches Tucson 2018 & 2 More Cars in Pakistan!

Apple to Release a Cheaper Version of MacBook Air

By
AFP
-

Launched to great fanfare 10 years ago but barely updated in almost three years, Apple could now have a new version of its MacBook Air in the pipeline for release in the second half of 2018, according to KGI Securities analyst Ming-Chi Kuo.

The idea would be for Apple to release a new 13-inch MacBook Air at a particularly low price point for this model, which would remain the entry-level offering in Apple’s range. Rumors evoke a starting price of just $799, or thereabouts.

With this kind of product, Apple could target lower-income users, starting with students, who often look to alternative options running Windows 10 or even Chrome OS. So, rather than abandoning the Air, as some may have expected, Apple could be set to prolong the lifespan of this product.

Indeed, the MacBook Air is a still strong brand, even if somewhat overshadowed in recent years by more profitable MacBook and MacBook Pro ranges.

If the rumor turns out to be true, the device could be revealed at the next Apple Worldwide Developers Conference (WWDC), held in San Jose, California, June 2018.

The current MacBook Air starts at $999 in the USA in its most basic configuration, with specs including a dual-core 1.8 GHz Intel Core i5 processor, a 128GB SSD and 8GB RA

Geneva Motor Show 2018: Star Cars to Catch at the Event!

By
Anusha Sachwani
-

The Geneva International Motor Show in Switzerland — which opens to the public March 8-18, 2018 — will once again see a host of global premieres, from sedans and SUVs to supercars and all kinds of concepts.

The show’s most eagerly awaited global premieres include the Jaguar I-Pace, the brand’s first fully electric SUV, promising a range of almost 500km per charge.

Lamborghini will also make a splash in Geneva, presenting its Urus SUV to the public for the first time. Lexus will unveil the UX, and Hyundai won’t go unnoticed with its Kona Electric SUV and Nexo hydrogen crossover.

BMW will be presenting its new BMW X4 at the Swiss show, as well as the restyled i8 and its Roadster version. Other new-gen versions of star models heading to the show include the new Audi A6, Jeep Wrangler, Kia Ceed, Mercedes A-Class, Toyota Auris and Volvo V60.

Honda will reveal its European version of the CR-V hybrid SUV and Bentley will showcase a hybrid rechargeable version of its Bentayga.

As for French manufacturers, the main attraction will be Renault’s new EZ-GO concept-car, representing its vision of shared urban mobility, as well as the Alpine A110 Pure and Légende versions of the sports car.

PSA will reveal its new Peugeot 508, as well as the Peugeot Rifter leisure activity vehicle and its cousin the Citroën Berlingo.

Over the years, the Geneva Motor Show has become an unmissable event for supercar fans. This year will be no exception, with various models expected, such as the Ferrari 488 Pista with its 720HP V8 biturbo engine. Revealed at the end of 2017, the McLaren Senna (paying homage to the Brazilian driver, triple F1 world champion with McLaren) is expected to go on public display with an exceptional visual carbon fiber exterior.

Lamborghini could unveil a Spyder version of its Huracan Performante and Porsche may present a restyled 911 GT3 RS. Curiosities include Croatian car-maker Rimac’s new supercar, and the mysterious “Missile” by Corbellati, billed as the world’s fastest hypercar with its 1,800HP V8 biturbo engine and a top speed of almost 500km/h!

Finally, manufacturers will also be showcasing their visions of the future with various concept cars, including the Skoda Vision X, a compact urban hybrid SUV powered by a combination of compressed natural gas (CNG), petrol and electric.

Toyota is expected show off a sporty concept as a forerunner to the Supra’s comeback, while BMW may well bring its M8 Gran Coupé concept. Finally, Volkswagen will unveil the I.D. Vizzion, a high-end electric sedan with self-driving technology and voice controls, as part of its range of futuristic “zero-emission” cars.

The 88th Geneva International Motor Show runs March 8-18, 2018 at the Palexpo exhibition center, Geneva, Switzerland.

‘Car of the Year’ 2018 Unveiled!

By
AFP
-

The Volvo XC40 premium small SUV was crowned “European Car of the Year 2018” by a jury of 60 European journalists from 23 countries.

It is the first time that the Swedish car brand — owned since 2010 by Chinese manufacturer Geely — has won the prestigious prize.

The Volvo XC40 saw off competition from the Alfa Romeo Stelvio, the Audi A8, the BMW 5 Series, the Citroën C3 Aircross, the Kia Stinger and the Seat Ibiza.

The Volvo XC40 follows last year’s winner, the Peugeot 3008.

The result was announced in Geneva ahead of the 88th Geneva International Motor Show, which opens to the public Thursday, March 8, 2018.

Every year since 1964, the Car of the Year organizing committee has crowned the year’s best car based on criteria such as value for money, design, comfort, safety, onboard technology and environmental performances.

The 88th Geneva International Motor Show runs March 8-18, 2018 at the Palexpo, Geneva, Switzerland.

Peek Freans Cake Up TVC is Going Viral & Pakistanis are Loving it!

By
Areeb Khan
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It’s no secret that emotions play an imperative role in successful advertising campaigns. They create powerful memories in our mind and encourage the audience to take relevant action.

Peek Freans Cake Up has followed exactly this innovative recipe in its latest unforgettable promotion.

Posted by Peek Freans Cake Up on Saturday, February 17, 2018

A few weeks ago, in a one-of-its-kind marketing campaign, the brand won our hearts by showcasing a beautiful bond between a mother and her son in its recent TVC.

Successfully Making An Emotional Connection With the Consumers

The brand highlighted that despite most mothers being working women, they still manage to make time for their children, go out of their way for their young ones and ensure that they grow up to be remarkable human beings.

With the heart-stirring advert, Peek Freans seems to have influenced the whole of Pakistan with its strong emotional appeal and an empowering script.

#PeekFreansCakeUp

Sometimes it's the little things that make all the difference. Real moments form real relationships.#PeekFreansCakeUp #RealRishtey #RealGoodnessInside

Posted by Peek Freans Cake Up on Friday, February 16, 2018

Consequently, it connected with the viewers, leaving a profound impact on them with its thought-provoking message.

But primarily, it has influenced mothers and children the most, even motivating them to adopt Cake Up for lunchboxes. Now, that’s the power of memorable ad campaign!

But Who Knew That Peek Freans Cake Up TVC Will Become a Trendsetter!

To no one’s surprise, the concept of communication with affectionate notes shown in the ad instantly clicked with the audience.

In the age of social media, where connecting with people is all about text messaging, the idea of sharing notes of love and endearment has now become everybody’s favorite. After all, it makes communication seem more personal but it also delivers a level of sentiment that cannot be possible otherwise.

What is more, the advert worked like magic to kickstart a conversation that how important it is for children to learn significant life-lessons.

What has really boosted the campaign is the support that the brand has gotten from numerous Pakistani celebrities, who have been sharing videos and pictures of the cute giveaway boxes from Peek Freans Cake Up.

In no time, the advert went viral, melting hearts nationwide and gaining a plethora of views. 

In the span of just thirteen days, the TVC has crossed 15 million views. What is more, then the brand has targeted the cricket fever brilliantly with the on-going PSL league. The promotion has become one of the most visible campaigns throughout the matches, attracting more eye-balls and tugging heartstrings across the nation.

The statistics and results prove that whole marketing plan is an example of just how effective 360-degree plans come into place. Not only are they dominating your social feeds, but they are also very visible on every other platform as well.

Peek Freans Cake Up is all set to create a new milestone when it comes to crafting the right message, while still taking it to the masses and going viral overnight.

 

 

No Playing it Straight: the Stars that Made Waves on the Oscars Red Carpet

By
AFP
-

Wavy hair was a surprise red carpet hit at the 90th Academy Awards red carpet on Sunday evening, but the relaxed approach paid off for several Hollywood stars.

Margot Robbie


Margot Robbie teamed her dazzling Chanel couture with a sharp bob set into understated waves. A pared-down makeup look and minimal jewelry made for an achingly chic result.

Greta Gerwig


Greta Gerwig channeled her inner flapper girl with a set of glorious finger waves that fell to one side. A classic red lip and feathery false lashes added a further injection of old-school Hollywood glamour.

Jennifer Lawrence


Jennifer Lawrence showcased ahead of sunkissed beachy waves that contrasted gloriously with her grungy, exaggerated eyeliner. A deep red lip completed the look.

Octavia Spencer


Octavia Spencer opted for slick bombshell waves parted to one side and tucked behind her ear. She complemented the polished look with a shimmery smokey eye and glossy nude lip.

Elisabeth Moss


Another star opting for a loose, relaxed wave was Elisabeth Moss, who wore hers loose, tousled and scrunched around her shoulders. A raspberry pink lip and natural eye makeup kept the look carefree and pretty.

A ‘Lighter’ Skype Brings Better Performances to Android 4.0.3 to 5.1 Phones

By
AFP
-

Skype, one of the most popular chat apps for video and voice calls, now has an update that will improve audio and video quality on budget-friendly Android devices.

For those with inexpensive Android phones, older models or poor network coverage, this upgrade for Android 4.0.3 to 5.1, is supposed to bring “greater speed and better audio and video quality,” says Microsoft.

Adapting apps to be “lighter on both disk and memory consumption,” as Skype is doing, is a new and necessary trend to accommodate the growing markets who seek out affordable phones. And there is no shortage of them as many manufacturers are now competing to provide the best-performing ‘under $200′ models, rather than trying to outdo the latest flagships.

Affordability usually comes at a cost — less internal storage — therefore each installed app will slow things down. Hence the start of a battle for data.

To accommodate these issues, Twitter released its “data-friendly” Lite version last September, which, under 1MB, loads more quickly, takes up less space and functions better over poor networks. Shortly after, Facebook introduced its Messenger Lite for Android.

Since then, Google has reinforced this movement by releasing the Android Oreo (Go Edition), to bridge the performance gap for those not buying the latest flagships.

So it’s not surprising that Skype for Android, which has been downloaded from Google Play Store over one billion times, rolls out its own solution. This version is set to reach devices worldwide in the next few days, however some areas may have to wait a few weeks.

Imran Khan’s Weird Eating Habit Caught on Camera [Watch Video]

By
Anusha Sachwani
-

We all have considered Imran Khan as our hero at some point in our life. Whether it be the 90’s World Cup or his philanthropy work for the needy ones, IK has been an icon and role model for the youth for decades.

However, a recent video of Imran Khan eating is going viral, for the wrong reasons! While enjoying a small meal at Dunkin Donuts, Khan Sahab was enjoying his coffee and pizza, everything seemed to be great until someone shared a video of him actually eating it.

In the video, we see IK dipping his ‘pizza’ in the coffee and enjoying it to every last bite. We kid you not! Though it, is difficult to make out if the item is actually a pizza, the person who recorded it certainly says it is so.

Throughout the years, we have heard and tried weird food combos all our lives, however, this is something which seems to over everyone’s head! From Nihari and rice to biryani and ketchup, not to forget egg with mayo, we have done them all!

Social Media Reacts to IK’s New ‘Pizoffee’ Combo!

IK left some people shocked with his new combo!

Whereas others expressed how they can relate it to real-life experiences…

Some could not resist taking the opportunity to take a dig at the opposition!

Then… there were the believers!

At day end, it’s completely okay to like something others may not. Being different makes you stand out and if it gets people to notice you then being different is a good thing!

So, Iman Khan Sahab, we hope you enjoyed your meal.. 

Stay tuned to Brandsynario for more news and updates.

Strings is Making a Much-Awaited Comeback With a New Song [Watch Teaser]

By
Web Desk
-

The iconic band of Pakistan, Strings, is all set to celebrate their 3 decades of definitive music with the release of new single songs that are going to be released soon.

It’s been 30 years since Strings has become a major part of our music industry and has released one amazing song after another. If we recall all their songs that we have grown up listening to, it will give you goosebumps, for sure!

Strings has released the teaser video for their upcoming music and it has left us craving for more!

 

This trailer has hardly revealed anything yet these 25 seconds were so mesmerizing that we couldn’t even blink. This video has given goosebumps to all the Strings fans out there and they are having a hard time waiting for it!

The perfect duo of Bilal Maqsood and Faisal Kapadia has always been an eye candy and their songs have always been a constant part of lives!

From Door to Sar Kye Yeh Pahaar and Yeh Hai Meri Kahaani, String’s every song will take us on a musical ride with so many memories attached with it. Their 2003 world cup song, Hai Koi Hum Jaisa, became a massive hit and it’s always been the first choice when it comes to cricket fever!

Enjoying the moment of making a new song over a cup of coffee.

A post shared by Strings (@stringsonline) on

Strings has been a part of Coke Studio from quite a long time now, and both, Bilal Maqsood and Faisal Kapadia have amazed us with the increasing quality of music every season. Strings also has the reputation to work on an international platform when this iconic band full of talented people featured their music not only in Bollywood but in Hollywood as well.

A post shared by Strings (@stringsonline) on

These 3 amazing decades has given a lot to our music industry and we can’t wait to see what this iconic band has to offer now!

The post first appeared at Veryfilmi.com

Join the Cricket Fever with JS Apni Cricket League & Win Exciting Prizes!

By
Anusha Sachwani
-

It’s a bird… it’s a plane… no, it’s a massive 6!

Cricket fever has taken over the country as Pakistan Super League’s third edition has bowled over the nation.

Taking this junoon and jazba up a notch, JS Bank has launched a savvy mobile application called ‘JS Apni Cricket League‘ with its #ApniToNikalParri campaign.

The fastest growing financial powerhouse in the nation has raised the game by rolling out a ground-breaking application that is giving Pakistanis a chance to win exuberant prizes this PSL season.

How exciting does this sound? Celebrating the passion of Pakistanis for cricket, the app is enabling enthusiasts to unleash their inner cricket superhero and be the owner of their own cricket league.

Gamers can download the application from Google Play Store by simply clicking here. The app already has 100,000+ users and is listed as possibly the fastest growing/downloaded digital application ever in Pakistan!

Once you have downloaded the application, register with your Google or Facebook account and then sign up.

After you login, you will be re-directed to an interface which will allow you to build your own fantasy cricket team with your friends. You compete with other teams for a chance to win some amazing goodies!

MAKE THE GAME MORE EXCITING WITH BOOSTERS & IN-APP PURCHASES

Like other applications and games, the JS application allows players to use boosters which can be purchased in-app via JCash digital transaction facility.

BANK ON YOUR PHONE

Customers can use the JCash wallet for various transfers including purchasing boosters for the JS Apni Cricket League mobile game, not to forget over-the-counter fund transfers, withdrawing money from their accounts through a network of over 30,000 retailers, pay bills online, mobile top-ups and what not.

AND YOU WON’T BELIEVE THE PRIZES BEING OFFERED!

The #ApniToNikalParri campaign is offering an extravaganza of rewards. Users can win an iPhone X, Nokia 8, Samsung Galaxy S8, trips to Turkey, LED TVs, PSL final passes and much more!

But the biggest catch of them all is the magnificent beauty, Audi A3! 

Now that’s worth playing for!

Already out and about with their enthusiastic activities nationwide, many prizes have been given out including smartphones and LEDs, whereas on-ground activities are still on the go.


JS Bank is also arranging fun-filled concerts and stand-up comedy shows in universities nationwide with performances by people such as Junaid Akram. University students will get free of cost access to these events by just downloading the application from the play store.

So cricket crazies, hurry up and download the app right away. You need not visit any game show to make your dreams come true. JS Bank is providing you all just with a single click.

Oscars 2018: Complete Winners List

By
Sheena Mahmood
-

Here’s the full list of winners from Sunday night:

Actor in a Supporting Role

  • Willem Dafoe, The Florida Project
  • Woody Harrelson, Three Billboards Outside Ebbing, Missouri
  • Richard Jenkins, The Shape of Water
  • Christopher Plummer, All the Money in the World
  • Sam Rockwell, Three Billboards Outside Ebbing, Missouri – WINNER

Makeup and Hairstyling

  • Kazuhiro Tsuji, David Malinowski, and Lucy Sibbick, Darkest Hour – WINNER
  • Daniel Phillips and Lou Sheppard, Victoria & Abdul
  • Arjen Tuiten, Wonder

Costume Design

  • Jacqueline Durran, Beauty and the Beast
  • Jacqueline Durran, Darkest Hour
  • Mark Bridges, Phantom Thread – WINNER
  • Luis Sequeira, The Shape of Water
  • Consolata Boyle, Victoria & Abdul

Documentary Feature

  • Abacus: Small Enough to Jail
  • Faces Places
  • Icarus – WINNER
  • Last Men in Aleppo
  • Strong Island

Sound Editing

  • Julian Slater, Baby Driver
  • Mark Mangini and Theo Green, Blade Runner 2049
  • Richard King and Alex Gibson, Dunkirk – WINNER
  • Nathan Robitaille and Nelson Ferreira, The Shape of Water
  • Matthew Wood and Ren Klyce, Star Wars: The Last Jedi

Sound Mixing

  • Julian Slater, Tim Cavagin, and Mary H. Ellis, Baby Driver
  • Ron Bartlett, Dough Hemphill, and Mac Ruth, Blade Runner 2049
  • Mark Weingarten, Gregg Landarker, and Gary A. Rizzo, Dunkirk – WINNER
  • Christian Cooke, Brad Zoern, and Glen Gauthier, The Shape of Water
  • David Parker, Michael Semanick, Ren Klyce, and Stuart Wilson, Star Wars: The Last Jedi

Production Design

  • Beauty and the Beast (Production Design: Sarah Greenwood; Set Decoration: Katie Spencer)
  • Blade Runner: 2049 (Production Design: Dennis Gassner; Set Decoration: Alessandra Querzola)
  • Darkest Hour (Production Design: Sarah Greenwood; Set Decoration: Katie Spencer)
  • Dunkirk (Production Design: Nathan Crowley; Set Decoration: Gary Fettis)
  • The Shape of Water (Production Design: Paul Denham Austerberry; Set Decoration: Shane Vieau and Jeff Melvin) – WINNER

Foreign Language Film

  • A Fantastic Woman (Chile) – WINNER
  • The Insult (Lebanon)
  • Loveless (Russia)
  • Body and Soul (Hungary)
  • The Square (Sweden)

Actress in a Supporting Role

  • Mary J. Blige, Mudbound
  • Allison Janney, I, Tonya – WINNER
  • Laurie Metcalf, Lady Bird
  • Lesley Manville, Phantom Thread
  • Octavia Spencer, The Shape of Water

Animated Short Film

  • Dear Basketball – WINNER
  • Garden Party
  • Lou
  • Negative Space
  • Revolting Rhymes

Animated Feature Film

  • The Boss Baby
  • The Breadwinner
  • Coco – WINNER
  • Ferdinand
  • Loving Vincent

Visual Effects

  • Blade Runner 2049 (John Nelson, Gerd Nefzer, Paul Lambert, and Richard R. Hoover) – WINNER
  • Guardians of the Galaxy Vol. 2 (Christopher Townsend, Guy Williams, Jonathan Fawkner, and Dan Sudick)
  • Kong: Skull Island (Stephen Rosenbaum, Jeff White, Scott Benza, and Mike Meinardus)
  • Star Wars: The Last Jedi (Ben Morris, Mike Mulholland, Neal Scanlan, and Chris Corbould)
  • War for the Planet of the Apes (Joe Letteri, Daniel Barrett, Dan Lemmon, and Joel Whist)

Film Editing

  • Paul Machliss and Jonathan Amos, Baby Driver
  • Lee Smith, Dunkirk – WINNER
  • Tatiana S. Riegel, I, Tonya
  • Sidney Wolinsky, The Shape of Water
  • Jon Gregory, Three Billboards Outside Ebbing, Missouri

Documentary Short Subject

  • Edith and Eddie
  • Heaven Is a Traffic Jam on the 405 – WINNER
  • Heroin(e)
  • Knife Skills
  • Traffic Stop

Live Action Short Film

  • DeKalb Elementary
  • The Eleven O’Clock
  • My Nephew Emmett
  • The Silent Child – WINNER
  • Watu Wote: All of Us

Adapted Screenplay

  • James Ivory, Call Me by Your Name – WINNER
  • Scott Neustadter and Michael H. Weber, The Disaster Artist
  • Scott Frank, James Mangold, and Michael Green, Logan
  • Aaron Sorkin, Molly’s Game
  • Virgil Williams and Dee Rees, Mudbound

Original Screenplay

  • Emily V. Gordon and Kumail Nanjiani, The Big Sick
  • Jordan Peele, Get Out – WINNER
  • Greta Gerwig, Lady Bird
  • Guillermo del Toro and Vanessa Taylor, The Shape of Water
  • Martin McDonagh, Three Billboards Outside Ebbing, Missouri

Cinematography

  • Roger A. Deakins, Blade Runner: 2049 – WINNER
  • Bruno Delbonnel, Darkest Hour
  • Hoyte van Hoytema, Dunkirk
  • Rachel Morrison, Mudbound
  • Dan Laustsen, The Shape of Water

Original Score

  • Hans Zimmer, Dunkirk
  • Jonny Greenwood, Phantom Thread
  • Alexandre Desplat, The Shape of Water – WINNER
  • John Williams, Star Wars: The Last Jedi
  • Carter Burwell, Three Billboards Outside Ebbing, Missouri

Original Song

  • “Mighty River,” Mudbound
  • “Mystery of Love,” Call Me by Your Name
  • “Remember Me,” Coco – WINNER
  • “Stand Up for Something,” Marshall
  • “This Is Me,” The Greatest Showman

Directing

  • Christopher Nolan, Dunkirk
  • Jordan Peele, Get Out
  • Greta Gerwig, Lady Bird
  • Paul Thomas Anderson, Phantom Thread
  • Guillermo del Toro, The Shape of Water – WINNER

Actor in a Leading Role

  • Timothée Chalamet, Call Me by Your Name
  • Daniel Day-Lewis, Phantom Thread
  • Daniel Kaluuya, Get Out
  • Gary Oldman, Darkest Hour – WINNER
  • Denzel Washington, Roman J. Israel, Esq.

Actress in a Leading Role

  • Sally Hawkins, The Shape of Water
  • Frances McDormand, Three Billboards Outside Ebbing, Missouri – WINNER
  • Margot Robbie, I, Tonya
  • Saoirse Ronan, Lady Bird
  • Meryl Streep, The Post

Best Picture

  • Call Me By Your Name
  • Darkest Hour
  • Dunkirk
  • Get Out
  • Lady Bird
  • Phantom Thread
  • The Post
  • The Shape of Water – WINNER
  • Three Billboards Outside Ebbing, Missouri

Instagram to Launch Voice & Video Calling?

By
Anusha Sachwani
-

Instagram has become the new favorite application of the youth. Since the decrease in Snapchat and Facebook users, social media enthusiasts have become very fond of the application.

Instagram’s popularity saw an increase after it introduced ‘stories’ inspired by Snapchat, to keep the user’s interest intact, the social media giant might be introducing Insta audio calls and video calls.

This will be a huge leap for the developers, as potential businesses can use this feature to expand their businesses as customers will not have to make much effort to get in touch with the managers.

An initial report by TechCrunch hints that there are files in both Instagram and Instagram Direct’s Android Application Packages (or APKs) that suggest that there will soon be a “Call” and “Video Call” function available.

We have to yet see when does the application launch the feature if they intend on rolling out the calling options. If so, Instagram will have another advantage over its competitors and can eventually build on generating revenue in the long run by promoting businesses.

What do you think about the new feature?

Stay tuned to Brandsynario for more news and updates.

Facebook has a Secret File with your Name on it!

Long Weekend Coming Up For Pakistanis!

By
Ghazala Sulaiman
-

Pakistanis just had a dose of a long weekend last month. The 5th of February fell on Monday giving everyone 3 days of relaxation!

Well, nothing is more joyful than a bunch of holidays in a week when you can just relax at home, chill with your friends and get a break from studies or work.

Now yet another long weekend is in store for Pakistanis & we couldn’t be happier! 

For those who haven’t checked the calendar yet, 23rd March i.e. Pakistan Day is falling on Friday, giving us a three-day long weekend

We’re Pretty Sure This Is How You’re All Feeling Right Now! 

According to Pakistan’s official Holiday Calendar of 2018, the 23rd of March will be marked as a public holiday on the account of Pakistan Resolution Day. This would mean all schools, institutions and public organizations would remain closed.

But the bad news is that mobile services are most likely to be suspended on 23rd March. For the past couple of years, cellular services are blocked for a certain amount of time to ensure strict security control.

However, let’s make most of the holiday and actually make an effort in improving the lives of our fellow citizens.

Public Holidays in Pakistan 2018 [Complete List]

Stay tuned to Brandsynario for more updates.

New Honda CR-V to get Third-Row Seats & Plenty More

By
AFP
-

Hot on the heels of the US-specification of the new Honda CR-V being revealed, the Japanese automaker has now confirmed the specification for Europe. And there’s a lot more going on than just a new look for the big-selling crossover SUV.

For the first time in the history of the CR-V, it will now be available with an optional third-row of seating to take its passenger-carrying capacity up to seven.

The exterior gets a smart new look that brings the CR-V into line with the latest Honda signature styling, and the 1.5-liter turbocharged VTEC engine that’s been available in American versions of the CR-V for some time will power the new model.

There will also be a hybrid variant this time around, which will feature a 2.0-liter i-VTEC petrol engine and a pair of electric motors. One of the motors will be used to propel the CR-V, while the other is an electric generator motor in a system that was first previewed at last year’s Frankfurt show.

Non-hybrid versions will offer a choice between a manual and a CVT gearbox, but the hybrid will feature a new single fixed-gear ratio transmission the manufacturer claims gives a smoother delivery of the available torque.

The new hybrid system is called i-MMD (Intelligent Multi-Mode Drive), and it manages the powertrain so there’s no need for the driver to switch between the three available drive modes of EV Drive, Hybrid Drive, and Engine Drive.

The 2.0-liter Atkinson cycle petrol engine relies on the electric motor for low-end torque, but the motor can also chip in to assist the combustion engine when needed.

Honda has yet to confirm the specific numbers, but it does claim the new CR-V will offer class-leading petrol fuel economy and class-leading access and legroom for the rearmost seats of the seven-seat versions of the crossover.

The exterior dimensions have grown in every direction to create the extra interior space, but Honda has yet to confirm the numbers.

There will also be some significant technology upgrades with the new model, such as a pair of 7.0-inch displays where one replaces the traditional analog dials and the other serves as the infotainment display.

Due to the increased size and enhanced technology, we have to expect prices to rise when the petrol version goes on sale in the autumn. But if you want to go for a hybrid version of the new CR-V you’ll have to wait a little longer as that one isn’t due to land until next year.

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