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LRBT Reaches Another Milestone!

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Press Release
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LRBT is the largest eye network in Pakistan providing free treatment for the poor since 1985 and the one national safety net in eye care for the underprivileged in the country.

LRBT runs a network of 77 facilities (19 hospitals and 58 Primary eye centres) which covers around 70% of Pakistan’s poor population.

Most of LRBT’s facilities are located in small towns, villages and in the urban slums. LRBT addresses every aspect of visual impairment with state of the art technology including cataract, vitreo retina, glaucoma, cornea transplant and diabetic retinopathy.

LRBT Tertiary Teaching Eye Hospital, Korangi is the largest eye hospital of Pakistan has recently reached another milestone of treating 1648 patients in a single day where in past the record was of 1578 patients on 4th May 2019.

The average being 1050 patients a day at this hospital and over 10,600 patients daily average collectively at all LRBT facilities. These figures show how eye diseases are spreading at an alarming pace in the country and since LRBT is the single entity treating the highest number of patients, it brings severe burden on the charity to raise sufficient funding for this purpose.

LRBT has, since its inception so far treated over 44 million patients making it Pakistan’s largest NGO.

This year LRBT needs to raise over 1.5 billion rupees to meet the expenses for the treatment of millions of underprivileged eye patients expected to visit the facilities.

This generous support can be extended through Zakat or donation.

Nokia Phones to Feature in ‘No Time to Die’ as Official Mobile Devices!

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Press Release
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HMD Global, the home of Nokia phones, today announces it is the official phone partner for the 25th James Bond film, No Time To Die.

The film will feature the soon to be announced first-ever 5G Nokia smartphone, alongside other future-proof Nokia phones.

In the lead up to the movie release, today HMD Global unveils the first look at their new commercial. It features Lashana Lynch as Agent Nomi and will form part of the company’s largest-ever global marketing campaign showcasing Nokia smartphones as ‘The Only Gadget You’ll Ever Need’. The advert is directed by BAFTA Award-winning director Amma Asante and inspired by No Time To Die.

The 90 second video to be released on Sunday 8 March reveals a glimpse of the soon to be announced Nokia smartphones. It is filmed against the backdrop of the distinctive London skyline featuring St Paul’s and The Shard. Agent Nomi utilizes the range of capabilities on her new, soon to be revealed Nokia smartphone, to complete her mission.

No Time To Die will feature a range of Nokia phones, forming part of an integrated campaign running across cinema, digital, social, OOH and retail which goes live on 8 March, International Women’s Day.

In the film, Agent Nomi utilizes the range of capabilities of the new Nokia phones portfolio, including the first-ever 5G Nokia smartphone which will be fully unveiled on 19 March, in plenty of time for No Time To Die, which is coming to UK cinemas on 12 November 2020 and demonstrates portfolio-wide commitment to delivering premium yet affordable experiences to all.

Other future-proof Nokia phones included in the film are the Nokia 7.2, featuring a powerful 48MP triple camera with Quad Pixel technology and ZEISS Optics and the iconic Nokia 3310 fans know and love. The film partnership allows HMD Global, the home of Nokia phones, to demonstrate its status as a global provider of Android smartphones, showcasing its commitment to security, speed, and innovation, meeting the demands of the world’s toughest customers – MI6 agents.

Speaking about her experience with HMD Global, the home of Nokia phones, Lynch explained: “My first phone was actually a Nokia 3210 when I was about ten years old. In retrospect, it was my smartphone of the ’90s. Being able to change the buttons and faces, whilst playing Snake blew my mind! So, after seeing how much Nokia smartphones have evolved over the years from my childhood to now, it’s exciting to play Nomi who helps unveil a new smartphone for this iconic brand.”

Amma Asante explains, “I am always drawn to projects that portray women as strong and intellectual – the campaign script was beautifully crafted to present Nomi as a kick-ass agent not afraid of going up against the bad guys and doing it with irreverent humour at the same time.”

Juho Sarvikas, HMD Global Chief Product Officer comments: “Following the announcement to postpone the movie launch to 12 November, we now have a really exciting year ahead of us in the build-up to this much-anticipated release. Few cultural properties place technology at the heart of their appeal quite like No Time To Die. The film’s commitment to innovation, paired with the amazing technology built into each Nokia smartphone, making our devices the only gadget that anyone – even a 00 agent – will ever need, makes this partnership a real force to be reckoned with.”

“Trust, security and iconic quality design are the foundations every Nokia phone is built upon and our values reflect those of No Time to Die and the trailblazing new 00 agents, Nomi. We take great pride in making the latest technology accessible to everyone and look forward to doing this via our latest partnership”.

HUAWEI Y7p Opens for Pre-booking in Pakistan!

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Press Release
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Huawei Y7p

Huawei, the global frontrunner of innovative technology is poised to introduce HUAWEI Y7p in Pakistan.

Boasting a 48MP Triple AI Camera and enriched with power-packed features, the smartphone goes on pre-orders beginning Friday, 06 March to Thursday, 12 March 2020.

To unveil the smartphone and present Huawei’s strategy for Pakistan, an insightful media roundtable was held where HUAWEI Y7p’s remarkable capabilities were demonstrated.

HUAWEI Y7p is the first smartphone based on Huawei Mobile Services (HMS) to be launched in Pakistan, promising great functionality and features. This New Age device will surely be a game-changing midrange smartphone, given the bestselling streak of HUAWEI Y Series in the country.

During the pre-order phase, people can get valuable gifts such as free Bluetooth Headphones, a 50GB Huawei Cloud gift card, 12GB free Zong data, and a three-month warranty extension.

Speaking to the media, Mr. Scott Huang, Country Manager, Huawei Pakistan stated: “Today marks an important milestone as we launch HUAWEI Y7p in Pakistan. With this launch, we are poised to change the game and embark on the new age of technology. Besides the spectacular 48MP AI Triple camera, this smartphone has segment-leading features that will be a hit amongst our consumers. The smartphone also has HUAWEI AppGallery that is the Top 3 app marketplaces around the world with more than 400 million ‘Monthly Active Users’ (MAU).”

The event was also attended by representatives from JazzCash and Daraz.pk who appreciated Huawei for its continued technological innovations and spoke about their collaboration with HUAWEI AppGallery.

HUAWEI Y7p comes with a 48MP Triple AI camera with an f/1.8 wide-aperture lens, capable of capturing the most vivid images with high-resolution. The 8MP ultra-wide-angle camera in this phone supports a 120-degree field of view for landscape shots or videos.

It has a separate 2MP camera to realistically capture depth in pictures, portraits, and videos. The large 1/2-inch sensor and Night-Mode allows clarity and details even in the dark, while it also stabilizes handheld, long-exposure shots.

It runs on EMUI 9.1 and an integrated Octa-Core Processor Kirin 710F which enables multitasking and high productivity. The device comes with 4GB of RAM and 64GB storage, expandable to 512GB with a microSD card.

Moreover, this aesthetically designed device has a spectacular ‘Punch FullView Display’ measuring 6.39 inches HD+ resolution of 1560×720 delivering unmatched video and gaming entertainment.

The HUAWEI AppGallery – the world’s top 3 app marketplace comes pre-installed on the device featuring top global and local apps and a wide range of Huawei Mobile Services (HMS).

Moreover, this device also features system-level optimizations, such as EROFS along with a Full Scene Acceleration technology for better app experiences. It runs on a long-lasting 4000mAh battery with AI power-saving, on-the-go and carries a price tag of PKR 28,999/-.

GSMA Study Finds Over Half of Women in Low- and Middle-Income Countries Now Access Mobile Internet

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Press Release
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Source: adalidda

Islamabad – 5th March, 2020: A new GSMA study launched today shows that despite progress, the gender gap in mobile internet usage remains substantial, with over 300 million fewer women than men accessing the internet from a mobile device in low- and middle-income countries.

Affordability remains the critical barrier to mobile ownership, while lower awareness, as well as a lack of literacy and digital skills, are vital factors preventing women’s mobile internet use. The industry is renewing its commitment to reaching women with digital and financial services to address the persistent mobile gender gap.

The study finds that the mobile internet gender gap has narrowed and 54% of women in low- and middle-income countries now use mobile internet, up from 44% in 2017. However, the underlying gender gap in mobile ownership remains largely unchanged and 165 million fewer women than men own a mobile.

Source: Geomarketing

The research found that mobile offers essential benefits to users. The majority of male and female mobile owners reported that mobile ownership makes them feel safer, better informed and supports them in their day-to-day lives.

“We are seeing important progress in driving equal internet access for women, but the pace of progress still remains slow. We urge business and government communities to continue prioritizing efforts to drive more equal access to mobile technology,” said Mats Granryd, Director General, GSMA. “Ensuring digital and financial inclusion for women is critically important, as we know that when women thrive, societies, businesses and economies thrive.”

This year marks two significant anniversaries. It’s been 25 years since the Beijing Declaration and Platform for Action and 10 years since the launch of the GSMA Connected Women programme. Today, the GSMA announced the first wave of operators to make or renew their Connected Women Commitment through to 2023.

Source: Africa Rising

The operators are Graeme phone Ltd. (Bangladesh), Mobi tel (Pvt) Limited – Sri Lanka, Mobile Money Limited (subsidiary of MTN Ghana), Ooredoo Maldives, Orange Finances Mobiles Sénégal (OFMS), Reliance Jio Infocomm Limited (JIO) India, Robi Axiata Limited (Bangladesh), Safaricom PLC, Turkcell Turkey and Vodacom Congo (RDC) SA Democratic Republic of Congo.

The GSMA introduced the Connected Women Commitment Initiative in 2016 to catalyze action to close the mobile gender gap. Over this time, 39 mobile operators across Africa, Asia and Latin America have made formal commitments to reduce the gender gap in their mobile money or mobile internet customer base by 2020. These operators have already reached more than 35 million additional women with mobile internet or mobile money services, and are driving increased digital and financial inclusion for women.

“We applaud all operators who are partnering with us on this critical initiative and look forward to working together to accelerate digital and financial inclusion for women,” said Granryd.

The GSMA’s Mobile Gender Gap Report 2020 is available at: https://www.gsma.com/r/gender-gap/

Further information on the Connected Women Commitment Initiative can be found at: https://www.gsma.com/mobilefordevelopment/connected-women/the-commitment/

Head Office of Pakistan International Airline Moved to Islamabad

By
Laiba Omer
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PIA office
Source: ARY News

The Head Office of Pakistan International Airline (PIA) has moved to Benazir Bhutto International Airport Islamabad from Jinnah International Airport, Karachi. The directives came straight from the chief executive of the airline, Air Marshal Arshad Malik.

As reported by Express Tribune, the Aviation Division announced that the “Marketing Department, Procedure Bureau, Central Reservation Control, Revenue Management, HR and Security and Vigilance Department to Islamabad”.

The framework of the shifting plan has been sent to the Prime Minister of Pakistan, Imran Khan. While most of the departments are shifting to Islamabad, the finance department, engineering department, and the situation room will remain in Karachi as part of the framework.

Minister for Aviation, Ghulam Sarwar Khan while addressing the media at a conference room of Aviation Division emphasized that after the codal formalities 3 more airplanes will be added to the fleet.

Jinnah International Airport
Source: Travel With Hussain

“Of the total 31 PIA planes, four were grounded when the Pakistan Tehreek-e-Insaf came to power.” At the cost of $3 million, two planes had been repaired and one would be added to the fleet.

The financial condition of the Pakistan International Airline (PIA) was improving gradually as revenue had increased and expenditures have decreased. The minister highlighted that the domestic sector remains stagnant while international passengers have increased.

For more news and updates, stay tuned to Brandsyanrio.

#BehindTheMac: Apple Features Pakistan’s Malala In Their 2020 Women’s Day Campaign

By
Kinza Piracha
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Source: NileFM

International Women’s Day is Sunday (8 March), and Apple is extending it’s ‘Behind the Mac’ series of short films to accentuate women who are making a difference in the planet today and using a Mac to get there.

The latest installment of the “Behind the Mac” campaign, stars a blend of celebrities and aspiring stars, it features more than 20 women whose achievements span art, music, literature, film, sports and culture.

As Beyoncé’s Flawless, featuring the words of Chimamanda Ngozi Adichie, plays, black and white images of influential and powerful women are on-screen.

From musicians and filmmakers to authors and activists, to chief executives and company founders – you catch a glimpse of these 20 boss ladies!

It begins with a photo of Malala Yousafzai, the youngest Nobel laureate and a champion of girls’ education who made a difference.

Malala is Pakistan’s youngest, second and only female Nobel clincher who has been featured by trillion-dollar tech giant Apple.

The video then shows photos of Ava Duvernay, Marie Kondo, Greta Gerwig, Diane von Furstenberg, Lady Gaga, Gloria Steinem, Megan Rapinoe and Shannon Boxx, Olivia Wilde, Alicia Keys, Elizabeth Banks, Tarana Burke, Lilly Singh, Audrey Gelman, Victoria Monet, DJ Switch and Black Mamba.

Each image shows the women bringing their beliefs to life from behind their own Macs, some in work mode, others at home with family, some lounging on couches and beds.

The campaign will be heightened in social content, with localized versions of the film featuring additional talents such as Parasite producer, Kwak Sin Ae, former Vogue Russia editor Aliona Doletskaya and sustainable fashion pioneer, Huang Ningning.

We absolutely love this latest installment by Apple and all we would like to add is Happy Women’s Day in advance!

Stay tuned to Brandsyanrio for more news and updates!

PEMRA Cant’s Fine Khalil-Ur-Rehman for Remarks on Marvi Sirmed!

By
Anusha Sachwani
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Renowned writer Khalil-ur-Rehman Qamar was invited by NEO NEWS as a panel member for a talk-show.

However, the discussion got heated and both Khalil-ur-Rehman and known journalist Marvi Sirmed got into a heated debate.

Qamar used the indecent language of Sermid on-air, however despite the fact that such language and content are television against regulatory authority PEMRA’s rules and regulations, they cannot fine him, the show host or other guests.

On the other hand, PEMRA can legally fine and suspend NEO News. Reportedly, under Section 27 the media regulatory body can suspend a programme and under Section 29, they can impose a fine up to a million rupees, and under Section 30 the TV channel’s license can be suspended.

Aamir Liaquat Shuts Down Khalil ur Rehman on National Television

News channels are given a span of 7-10 seconds lag for producers to avoid/beep offensive comments from airing.

SAMAA Digital spoke to an official at the Pakistan Electronic Media Regulatory Authority to understand how this situation will be handled.

“The first step is to send the licencee a show-cause notice,” the official said. “Once this is done, we will call them in for a personal hearing then make recommendations.” 

“Many programmes have been suspended because of poor editorial judgment,” the official said. “All TV channels are supposed to have a time delay mechanism as this gives them a cushion to edit out/omit objectionable material.” – the PEMRA official said.

“Many programs have been suspended because of poor editorial judgement,” the official added. “All TV channels are supposed to have a time delay mechanism as this gives them a cushion to edit out/omit objectionable material.”

Earlier, PEMRA fined a private TV Rs.1 million for airing defamatory content against Special Assistant to the Prime Minister on Overseas Pakistanis and Human Resources Development Sayed Zulfikar Abbas Bukhari.

Before that, in January, PEMRA banned talk show ‘Off The Record’ for 60 days after Off The RecordFederal Minister for Water Resources Faisal Vawda brought a boot to the show.

Stay tuned to Brandsynario for more news and updates.

Khalil Ur Rehman Is Being ‘Called-Out’ For Abusing Marvi Sirmed On Air

Source: SAMAA TV

Pakistan Railways Announces A Reduction In Fares By 25%

By
Alefyah Hasnain
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Source: Pakistan Today

There seems to be some good news for Pakistanis looking to travel within the country via Pakistan Railway.

The Pakistan Railways have announced a reduction in fares by 25% on some specific trains from March, 9th to May, 8th 2020.

Source: pakrail.gov.pk

The announcement has been made on the advice of Minister of Railways, Sheikh Rasheed.

The notification issued mentions the fares will be reduced on 21 express trains that include AC business class and AC standard class. However, the discount can only be availed by passengers if the tickets are booked in advance.

In a recent press conference held on 29th February, Sheikh Rasheed spoke about bringing back glory to the Pakistan Railways and changing it into a profitable organization once again by the end of the PTI governments’ tenure. He also mentioned that the losses faced by Pakistan Railways are slowly declining.

75% of the coaches under the Pakistan Railways would soon undergo renovations handled by the Chinese government.

Stay tuned to Brandsynario for the latest news and updates.

Here’s How Much Money Will Be Refunded to You by PSL If it Rains

By
Laiba Omer
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PSL 6
Source: Wikipedia

Pakistan Super League (PSL) 2020 is currently taking place in Pakistan. If you’re someone who has already purchased tickets for the matches in advance you must know that PSL will refund your tickets if in case of rain in the cities where the matches are taking place.

Which province will be affected by the rain? 

According to the Pakistan Meteorological Department, lower Sindh including Karachi is expected to have dusty winds and light showers on Thursday and Friday.

The PSL matches that are scheduled for Thursday, Friday and Saturday that can eventually end up being called-off!

What are the conditions that apply for a full refund? 

  1. A 100% refund can be claimed if the match does not take place at the designated day for which the ticket was valid.
  2. If in case of rain, spectators can claim a 100% refund on their tickets.

Other conditions where a partial refund can be claimed? 

  1. A 75% refund can be claimed if incase the game stops midway due to any uncontrollable circumstances.
  2. A 50% refund can be claimed if the game is restricted to 5 complete overs and under 10 cumulative overs.

What are the refund policies for Hospitality Boxes and tickets? 

1. If the hospitality ticket has not been used due to the rain, a 100% refund can be claimed.
2. If no toss or play takes place in the ground on the day, a 50% refund can be claimed.
3. If in case, you lose tickets or not use them due to any reason, the refund applies to Box Office and Express Center.

In what circumstances will the PSL not entertain any refunds? 

  1. No funds will be entertained after 10 overs or more have already taken place.
  2. If incase, toss has taken place already then you can not claim a refund.

If in case of any changes, PCB will provide fans with a media release as well as announce on all the official digital platforms.

For more news and updates, stay tuned to Brandsynario.

Aan The Film: Fawad Khan Is Ready To Steal Your Hearts Again!

By
Ariba Raza
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It’s true and it’s going to happen soon. Fawad Khan is coming back to our screens! The best part is that this time, it is not a drama but a film! Yes, we know this year’s going to be super lucky for us as two movies of Fawad Khan are set to release this year!

To make this movie even more entertaining and exceptional, Fawad Khan will be working alongside Sanam Saaed and Zara Noor Abbas. The trio does sound exceptional as both, Sanam and Zara, both have had the exposure of working in Pakistani films and they did superbly well. Moreover, the film will also star Jawed Shaikh, Navid Shehzad, Nayyar Ejaz, Naeem Tahir and Aly Khan.
Hamdan Films took it to their official Facebook page to announce the big reveal of their film, Aan. The film is directed by Haseeb Hamdan and produced under the banner of Hamdan Films in collaboration with the Pakistan Navy.

Here’s what they posted:

1. The biggest news of the year is here! Mark your calendars because #HaseebHasan is bringing you another blockbuster-…

Posted by Hamdan Films on Wednesday, March 4, 2020

Even the stars took it to their respective accounts and teased their fans and followers!

Here’s what Zara Noor Abbas had to say about their upcoming movie:

“Taking a moment here to thank God for this one. Extremely honoured to be sharing the screen with @fawadkhan81 and the beautiful @sanammody.
Falling short of words here. So this is it for now. Keeping it authentic. The wait is finally over, and I’m all geared up to shoot for #HaseebHasan ‘s next venture- #Aanthemovie. Are you excited?”

Here’s how Director Haseeb Hasan, who previously directed the film Parwaaz Hai Junoon, broke the news on Twitter!

We’re looking forward to hearing more about the storyline and the roles these characters will be playing.

Stay tuned to Brandsynario to find out more details about this upcoming film ‘Aan’!

‘Corona Pizza’: This Satirical Ad Has Left Everyone In Utter Disgust!

By
Alefyah Hasnain
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Have you ever watched a video that you instantly regretted as soon as it ended? One such video is making rounds on social media for the past few days. Targetted towards the European country, Italy the French ‘Corona Pizza’ video shows a coughing chef putting phlegm all over the Pizza.

The 10-second video was aired on the satirical Groland program on France’s Canal+ Channel. The French ad took a jibe at Italy by portraying pizza sauce, mozzarella and green mucus (phlegm) making up the colors of the national flag.

Once you see it, you cannot un-see it!

Italians are outraged over the distasteful video that targets their country’s national dish. The Italian Foreign Minister, Luigi Di Maio has cited it as “Shameful and horrifying!”

He further adds, “making fun of the Italians like that, with the coronavirus emergency we are facing, is profoundly disrespectful.”

Here’s the satirical video on ‘Corona Pizza’ here!

Disclaimer: Watch at your own risk!

 

The video says, “Here’s the new Italian pizza which is going to spread around the world!”

Italy has the highest number of people affected by the deadly virus with a death toll of 79 and a further 2500 people affected.

Following the outrage from Italian ministers, the French channel, Canal+ has admitted its mistake and put out a statement of apology. The channel claims that the clip has been removed from their programs and reruns as well. Canal+ further sent a letter of apology to the Italian ambassador to Paris yesterday in the afternoon.

What are your thoughts on the satirical video posted by the French channel? We sure won’t be able to get that image out of our minds for a while!

Stay tuned to Brandsynario for the latest updates.

PAMA Opposes Introducing ‘Local Standards’ for Vehicles in Pakistan!

By
Anusha Sachwani
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PAMA
Credits: ThomasNet

Pakistan Automobile Manufacturers Association (PAMA) has objected to framing local standards for vehicles currently being produced in Pakistan, reported by Profit.

Furthermore, there is a dispute ongoing between the Ministry of Science & Technology (MoST) and manufacturers/assemblers of vehicles.

S&T Minister Fawad Chauhdry gave Pakistan Standards and Quality Control Authority (PSQCA) and auto sector stakeholders three months to frame a uniform “automobile standard”, but manufacturers are not happy with this move.

“no checks on the quality and safety of vehicles in the country because standards were not being followed” – Fawad Chaudhry.

Manufacturers have to say that the government should adopt international standards instead of coming up with new ones.

A meeting was then conducted with the representatives of the Pakistan Automotive Manufacturers Association (PAMA) and Pakistan Automobiles Dealers Association (PADA).

Is Sportage Getting Competition? Toyota CSUV is on its way!

Reportedly, the meeting was chaired by Fawad Chaudhry and was attended by Engineering Development of Pakistan (EDB), MoST and PSQCA officials.

“Once these standards are regulated and implemented, they will bring an end not only to sub-standard vehicles being manufactured in Pakistan, but will also ensure a strict check on vehicles being imported into the country,” the minister emphasized while directing PSQCA to expedite the standardization process.

“It is imperative for Pakistan to adopt European Standard ‘WP29’ because the local standards, without recognizing the international norms/regulations, will roll back the existing content level and will make them techno-economically unviable,” PAMA Director-General Abdul Waheed had said after attending the meeting.

“Adoption of WP29 is the only way to obtain global recognition of Pakistani products – that they are made in compliance with European standards; hence the government needs to provide sustainable quality conformance and upgrade PSQCA testing facilities to supplement support to the national economy, which to date PSQCA has failed to build.”

“It is imperative for Pakistan to adopt European Standard ‘WP29’ because the local standards, without recognizing the international norms/regulations, will roll back the existing content level and will make them techno-economically unviable,” PAMA Director-General Abdul Waheed had said after attending the meeting.

“Adoption of WP29 is the only way to obtain global recognition of Pakistani products – that they are made in compliance with European standards; hence the government needs to provide sustainable quality conformance and upgrade PSQCA testing facilities to supplement support to the national economy, which to date PSQCA has failed to build.”

An EDB official has shared that the cabinet has approved the accession plan of European automotive regulations i.e. WP-29 agreement.

Meanwhile, Pakistan is expected to get its membership by the end of this year.

Stay tuned to Brandsynario for more news and updates.

Petrol Prices Fall by Rs 5 per Liter in Pakistan!

Source: Profit

Khalil Ur Rehman Is Being ‘Called-Out’ For Abusing Marvi Sirmed On Air

By
Laiba Omer
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Khalil-ur-Rehman
Source: Images Dawn

Mere Pass Tum Ho’s writer, Khalil-ur-Rehman is being called out for abusing a feminist and a journalist, Marvi Sirmed on a live show on Neo News.

The panel that included Khalil-ur-Rehman, Marvi Sirmed, and JUIF’s spokesperson were discussing ‘Mera Jism Meri Marzi’ slogan in regards to the Aurat March where Rehman uttered horrendous slurs during the argument on the national television.

Rehman’s appearance on TV is proof that the institutions provide him with screen time and permit him to utter such slurs. People are calling out for a permanent ban of Khalil-ur-Rehman on social media.

Shehzad Roy, who has recently achieved a milestone by pushing a law to pass for banning corporal punishment for children tweeted in support of  “My body is mine” saying that it “is a critical component of the Life Skills Based Education classes we teach to help children protect themselves from abuse & harassment.”

The most sought out actress of the Pakistani film industry, Mahira Khan highlighted in her tweet that despite several public attacks on women by Qamar, he is yet again revered and given project after project by leading channels in the industry.

 

Others came forward in support of the stance on Twitter and expressed their concerns including Gharidah Farooqi, Benazir Shah, Yasser Latif Hamdani, and Ayesha Siddiqa. 

Yasser Latif Hamdani also requested Pemra to permanently ban the appearance of Qamar on TV Channels. 

Watch the Panel Discussion Here: 

[arve url=”https://www.facebook.com/Shehzadgs/videos/2601919843268406/?t=0″ title=”The clip was on aired on Neo News ” /]

For more news and update, stay tuned to Brandsynario.

Ramada Hotel Islamabad’s Latest Ad is One That You’ll Never Forget

By
Alefyah Hasnain
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Source: Facebook/Ramada Hotel Islamabad

Social media is full of various digital content that is literally in our faces 24/7. We often watch a huge number of videos per day that we then forget about soon after.

However, a recent ad by Ramada Hotels on Facebook is one that you will never forget!

The campaign has gone viral on Facebook with over 172k views, 1.3k shares, and 2.6k comments!

The ad starts off with a mellow tune but, oh, boy are you hit with an over joyous loud bang from the 6th second! Giving off yesteryear, Star Plus drama ‘Kyunki Saas Khi Kabhi Bahu thi’ vibes the ad begins with the doorman ushering you in, see what we mean?

With such a cheesy beginning, viewers must prepare themselves for what follows later, you’re going to be amazed, shocked and finally end up in a fit of laughter and a couple of ‘face-palm’ moments too.

We loved the initiative taken by the hotel to include their staff in this video. However, we’re not sure they were going for this over-the-top hilarious end result.

The hospitality team at Ramada are shown pulling off some bizarre stunts in the video that is sure to make you laugh! In case you missed it, yes, those grown men are playing the guitar with pillows.

You can watch the full video by clicking on the link below!

https://www.facebook.com/ramadaislamabadhotel/videos/241727826991053

With over 2.6k comments here’s how public on social media is reacting to this funny ad!

Some people have absolutely loved the ad and found the efforts made by the hotel staff and management highly commendable!

One user comments how the innocence and purity can be reflected which would not have been achieved had the hotel hired professionals for the job!

However, not everyone has loved the campaign and some are wondering how the ad got the green signal and was aired across social media!

Uh-Oh! Seems like this user has taken the video to heart!

Are Tik-Tok stars ready for some serious competition?

This user has absolute hate for the ad and is so upset, here’s what he has to say:

Team Ramada has been given some advice for their next campaign! We love the hilarious responses people have come up with!

Is this what your reaction was like? Well, as they say, any publicity is good publicity!

What are your thoughts on this ad? Let us know in the comments below. Stay tuned to Brandsynario for daily updates!

5 Ways Pakistan Has Emerged As The ‘Peacemaker’ Of The World

By
Laiba Omer
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Imran Khan
Source: Asia Society

Pakistan happens to be repositioning its stance under Prime Minister Imran Khan’s rule to promote peace in the region. There is plenty of evidence in front of the public eye that proves Pakistan is pushing forward to promote peace in the region.

Kartarpur Corridor 

The visionary leader, Imran Khan has taken several initiatives to promote peace in the region including allowing Sikhs to visit the site of pilgrimage visa-free. A secure corridor connecting Gurdwara Darbar Sahib to the Indian border.

Talks with Taliban   

At the beginning of Khan’s tenure, talks with the Taliban was one of his main goals to achieve. His administration arranged negotiations with the United States and the Taliban. On March 2nd, an agreement was finally signed in Doha.

Relations with India 

PM Khan had made concrete efforts to improve Pakistan’s relationship with India. His government has made several efforts to conduct peace talks with India but has been disappointed in return.

Release of Indian Wing Commander, Abhinandan Varthaman

Pakistan had captured Indian Wing Commander Abhinandan Varthaman during airstrikes while planes were being downed. As a good wills gesture, Abhinandan was sent back to India in hopes that India will step forward and make an effort to promote peace between the two nations.

Pakistan Becomes interlocutor for Iran and Saudi Arabia to Resolve Conflict in Yemen

Pakistani government contacted diplomats from Yemen and Iran to initiate dialogue for peace to open channels of humanitarian assistance for people suffering from famine in Yemen.

For more news and updates, stay tuned to Brandsynario.

Free Groceries for Households Earning Less Than Rs. 25,000 in Pakistan!

By
Anusha Sachwani
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free grocceries

Pakistan’s Prime Minister Imran Khan on Monday announced that the government will help its citizens who are earning less than Rs. 25,000 a month by providing free groceries.

This decision was made during a cabinet meeting which discussed multiple ways to provide relief for the common man during this time of high inflation.

Reportedly, the poorest of poor families would be provided with flour, ghee, pulses, sugar, and other essential items.

Furthermore, Khan directed his finance and economic team to allocate an amount for ration in the upcoming budget.

PM Khan says that the government is dedicated to providing relief to the poor segment of the society.

Provision of relief to low-income segments of the society and adhering to their basic needs is the foremost responsibility of the state. The government is trying its level best and committed to ensuring meeting basic requirements of low-income segments of the society.

The premier also took it to his social media to tweet about the government’s efforts in bringing down inflation.

His tweet read:

In a twitter post, PM Khan wrote that the government’s efforts, including subsidy accorded to the Utility Stores Corporation (USC), have resulted in bringing down inflation by 2.16%. Inflation for February 2020 was recorded at 12.40% compared to 14.56% in January.

Moreover, PM Khan had officially approved an Rs. 6 billion subsidy package for USC.

Stay tuned to Brandsynario for more news and updates.

Source: Business Recorder

International Women’s Day 2020: 5 Ways Women Can Protect Their Health

By
AFP
-
mawra hocane

Sunday, March 8 marks International Women’s Day, and with women at a greater risk of certain conditions than men, now is a good time for females around the world to take charge of their own health.

Here are some ways women can reduce their risk of conditions like high blood pressure, cardiovascular disease and cancer.

1) Maintain a healthy weight

A European study published earlier this year found that although being overweight or obese increases the chance of suffering from heart disease or cancer for both sexes, the risk is even greater for women.

When compared to women of normal weight, obese women were five times more likely to suffer cardiovascular disease, and 12 times more likely to develop cancer, while overweight women had twice the risk of heart disease and four times the risk of cancer.

The good news is that even small weight reductions can bring huge health benefits according to the team, potentially reducing a woman’s risk of cardiovascular disease and cancer by 20 percent.

2) Get chest pains checked out

Research published last month suggested that chest pain in women could be a warning sign for heart attack, even if tests show that the women don’t have blockages in major heart arteries, a primary cause of heart attacks in men.

mawra hocane

The study found that in women who complained of chest pain but had no coronary artery blockages, tests showed that 8% had the myocardial scar, indicating that they had experienced a heart attack. However, one-third of these women were never diagnosed.

The team advise women to take note of chest pain and seek advice, and note that “women need to be taken seriously when they complain of chest pain, even if they don’t have the typical symptoms we see in men.”

3) Look after your bones

With women at a higher risk of developing osteoporosis than men, it is especially important for females to look after their bone health. Getting enough exercise throughout life, and also post-menopause can be particularly beneficial, with walking a good option for those looking for something low-impact.

A UK study found that hopping carefully for two minutes a day could strengthen hip bones. Research also recommends a good intake of calcium, found in yogurt, cheese, broccoli, spinach, and dried fruit and nuts, and vitamin D (sardines, mackerel, calf’s liver, eggs, cod liver oil).

4) Drink plenty of water

Urinary tract infections (or UTI), which are infections in kidney, ureters, bladder, or urethra usually caused by bacteria, are more common in women. A US study found that by drinking an additional three pints (or 1.42 liters) of water a day, women prone to UTIs could help keep infections at bay, reducing the risk by 48 percent.

This means that these women could also reduce the number of antibiotics they take to help combat infections.

5) If possible try breastfeeding

If available to you, breastfeeding has been shown to have health benefits for moms as well as babies, with one recent study showing that women who breastfeed their children are less likely to suffer from high blood pressure after menopause, a major risk factor for cardiovascular disease.

The team found that the risk of high blood pressure was reduced by 10% for every one-child increase in the number of children breastfed, and by 4% for every 1-year increase in duration of breastfeeding.

Alkaram Studio’s Latest Ad Featuring Iqra Aziz is Inspired by Reitmans for All the Right Reasons!

By
Anusha Sachwani
-
alkaram

Alkaram Studio, one of Pakistan’s top brands has recently collaborated with the gorgeous Iqra Aziz for its latest collection.

Going around social media, ‘Amazingly Alkaram’ is receiving applause! Credits for the Iqra X Alkaram campaign goes to JWT Grey.

However, what we noticed is that Iqra reminded us of another starlet, the one and only Meghan Markle.

Meghan starred in Reitman’s Really campaign back in 2015, one of the videos that are a part of the campaign.

Both ads show Megan and Iqra making a grand entry in an eatery. Two women who are already sitting inside, spot the powerhouse and are in awe of her brilliant outfit!

alkaram

Both women are very eager to know which brand the ladies are wearing.

Meghan turns around and says, “ladies, its Reitman’s”, they are heard asking, “really?”, she replies, “really!”.

Whereas Iqra says “It’s Alkaram”, the ladies ask, “saach main? (really?)”, she replies “saach main (really!)”.

It is important to mention here that alkaram studio as a client requested JWT Grey Pakistan to make the ad the same way.

For those who are unaware, the Meghan Markle ad for Reitman was also made by the same network agency. The campaign was trimmed and tweaked for the relevant audience with Pakistan’s cultural adaptation.

Kudos to JWTGrey Pakistan for picking up their international market work and localizing it to make it a wonderful success.

Stay tuned to Brandsynario for more news and updates.

Top 5 Websites To Shop From For Your Everyday Needs In Pakistan

By
Laiba Omer
-
Credits: Kumail Zaidi

Pakistan comprises of great potential when it comes to e-commerce market given that 3G and 4G services have been adopted drastically throughout the country by the masses. Given that we live in a digital era now, the behavior of the consumer has been changing drastically over the years globally.

According to techinasia.com, in 2016, Pakistan’s e-commerce made US$100 million. It is expected by the government of Pakistan and industry leaders that this time around e-commerce will make US$1 billion.

The revolution of the e-commerce industry is relevantly new in Pakistan. From becoming a trend to shop online, it has transformed into a need for people who lead busy lives.

Here are the top 5 websites to shop for anything in Pakistan including groceries, health, beauty, apparel, electronics, lifestyle, kids, etc.

Naheed Super Market

The supermarket is based in Karachi. It is the largest family-owned grocery store in Pakistan. The superstore offers an extensive variety of imported and local products including groceries, meat, produce, apparel, kitchen appliances, health, beauty and much more. Visit the online store here.

 

 

Naheed Super Market
Source: Pro Pakistani

Imtiaz Super Market

In Pakistan, Imtiaz Super Market is the only supermarket that operates throughout the country with 11 stores from which 9 stores are based in Karachi and one store each in Faisalabad, Multan, and Gujranwala. Visit the online store here.

 

Imtiaz Super Market
Source: Imtiaz Super Market

Carrefour Pakistan

Carrefour is an international supermarket that has launched its stores across Pakistan. Carrefour has recently launched a fully working application available for Google Play and App Store. The store offers a wide variety of products from fresh produce to bakery items, appliances, electronics, apparel, etc.

 

Carrefour
Soure: Official Carrefour Pakistan’s Facebook

Chase Up 

Chase Up Pakistan caters to the lower and middle class in the region as prices are relatively affordable. The retail store has focused on customer convenience by providing everything under one roof including grocery, beauty, health, apparel, electronics, Currently Chase Up has 4 outlets in Karachi. Visit their online store here.

Chase Up
Source: Chase Up

Daraz.pk

Daraz is a promising online market place that connects consumers to sellers. Daraz has an operational website and also an application available on both Google Play and Apple Store. The e-store has 100+ categories you can choose from.

Daraz
Source: PhoneWorld

For more news and updates, stay tuned to Brandsynario.

Pakistan’s First Ever Super 4G Slide Powered by Jazz

By
Laiba Omer
-

Jazz Super 4G installed Pakistan’s first of its kind indoor slide at Packages Mall, Lahore last weekend. The slide gives an experiential flavor of Jazz Super4G service. The event was inaugurated by Jazz top management.

The idea was to give the audience an experience of Jazz Super 4G as compared to its competitor.

Seizing the opportunity, Kinetic planned to install a 60 feet long Super Slide parallel to the escalator to give the audience a faster alternative to get to their desired destination.

On this occasion, Ahsan Sheikh, CEO – Kinetic Pakistan says “Kinetic has always been ahead of the curve by creating synergies and opportunities for brands which are engaging, experiential and always on!”

https://youtu.be/Rnl1ScTPuog

Packages Mall, one of the biggest Malls in Pakistan set an example by giving their space for this creative ideation, which is one of its kind.

Jazz Super 4G has always been coming up with clutter-breaking campaigns that are contextual, innovative and part of a consumer’s journey.

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