Home Blog

New Budget For FY2024-25 Leaves Salaried Class Shocked!

By
Zayaan Khan
-
Federal Minister Announces Budget
Image Source: Business Recorder

Following the release of Pakistan’s budget for the fiscal year 2024–2025 yesterday, there is a noticeable feeling of shock that sweeps across the country. The public seems to be confused and concerned about the government’s budget plan, which was hailed as a way to get the nation through economic difficulties. But ultimately, this year’s budget announcement is only about to make things more difficult for the people. Let’s have a closer look at the highlights of the recently announced budget.

The Common Man’s Nightmare

The budget for FY2024-25 of 18.9 trillion Pakistani rupees ($67.84 billion), sets high goals in the face of difficult economic conditions. The administration intends to deal with a 6.9% GDP budget deficit while aiming for 3.6% economic growth. With defense spending projected to cost 2.1 trillion rupees and debt servicing is predicted to consume a staggering 9.8 trillion rupees!

The Federal Board of Revenue (FBR) has set an enormous tax revenue target of Rs. 12.9 trillion of the Budget For FY2024-25, which has left many people shocked. This number is a considerable increase over prior years, suggesting that the government will tighten its grip on tax evaders while the salaried class prepares for the consequences.

All The Important Details From Budget FY2024-25

While the budget for FY2024-25SaU cover’s a vast spectrum of domains, we’ll be focusing on the more important aspects. These will in one way or another be directly linked to your average salaried individual. Here are the highlights from the budget announcement of 2024-25:

  1. New Income Tax Slabs: The first thing under crosshairs is the tax slab for the average salaried individual. According to the budget for FY2024-25; the tax rate will be applicable from the 1st of June, 2024 and sees an increase in rates where anyone earning between Rs. 600,000 – Rs. 1,200,000 will be taxed double at a rate of 5% of their annual salary exceeding Rs. 600,000.
    For those ranging above Rs. 1,200,000 and below Rs. 2,200,000, individuals will have to pay a staggering base 15% of their yearly income showing an increase of 2.5% from the previous year. On top of this, they will also be forced to pay a fixed tax of Rs. 30,000. This trend gets worse as you go higher on the tax bracket. More tax brackets are covered in the following image:

  1. Increase In Petrol Prices: The federal government has also increased levy on petrol by a staggering Rs.20, this sees it going from Rs.60 to Rs.80. This sudden increase in levy will ultimately have a ripple effect on numerous amenities such as transport, production and living expenses. Apart from the rise in fuel prices, the government has suggested raising the tax on light diesel oil. There will be an increase in the development levy on light diesel oil from Rs. 50 to Rs. 75 per liter!
  2. Vehicle Tax Registration: In another shocking turn of events, in place of engine capacity, the federal minister stated that pricing will determine the advance tax on car registration. So you can forget about paying a minimal tax on smaller vehicles, instead their actual values will determine the tax percentage.
  3. Phone Pricing: The mobile market proves to be one of the biggest sources of money, specially in cities such as Karachi. According the the new budget, different phone categories will be taxed an astonishing 18% of their value! This means if you’re looking at smartphones for Rs. 50,000, their new price is officially Rs. 59,000 after taxes. We will also see a eye-watering tax of 25% being implemented on smartphones costing more than $500.
  4. Import Items: The federal minister made the decision to no longer exclude luxury car imports from taxes. It has been agreed to raise the $50,000 import vehicle’s taxes and levies. The import tax on glass goods has also been removed by the government. The rate of import levies on steel and paper goods will be raised, as planned. The only exception to import items are essential goods which will not be taxed.
  5. Tax On Cigarettes & Nicotine: According to reports, the government intends on cracking down on factories where fake cigarettes are being reproduced. Not only this, but according to the budget, to deter people further away from drugs, the government has made the decision to tax the materials used to make cigarettes by Rs. 44,000 per ton! Nicotine pouches will also see a FED at a rate of Rs. 1200 per kg.
  6. Branded Apparel: In an attempt to raise the GST on textile goods, the federal minister declared in his address that the government has placed an 18% sales tax on branded clothing, shoes and other imported leather goods in the country.

    Property Construction FY2024-25
    Image Source: Economic Times
  7. Property & Construction: If you thought buying a house for your family was difficult in this economy, well it certainly just got more harder. The minister said that a 5% tax will be applied to the acquisition of new plots as well as residential and commercial real estate. FED on cement used in construction of new homes will be increased to Rs.3 per kg. Not only this, but a 15% tax will be imposed on filers and 45% on non-filers when dealing with property.

Other Affected Sectors And Details From Budget FY2024-25:

While these details might not affect the average salaried class individual in Pakistan, here are a couple of other aspects discussed in the new budget:

  1. Education Scholarships: The government has announced more scholarship programs to be introduced in order to cater more students. An estimate of 10 million students are to be catered according to the new budget.
  2. Solar Industry: In order to support the solar panel business, the coalition government  eliminated import taxes on equipment, including raw materials used in the production of solar panels, inverters, and batteries, as well as plant machinery and associated equipment.

    Solar Panels FY2024-25
    Image Source: ArabNews
  3. Power Generation: Another sight for sore eyes is the allocation of funds for the water resources in the country. Rs. 206 Billion will be allocated which will be distributed amongst the Mohmand, Diamer Bhasha Dams and Chashma Right Bank Canal.
  4. Aviation: Major airports of the country are to be outsourced instead of running them locally and a whopping Rs. 622 billion worth of liabilities have been transferred from PIA.
  5. Increased Salary & Pension: It is reported that government employees from grades 1 thru 16 will see a hefty increase of 25% in their salaries & pensions. While grades above that will receive a handsome increase of 20% in their salaries & pensions as well.
  6. Kissan Package: The budget for FY2024-25 also stated that Rs. 5 billion ha been set aside for farmers’ packagers and that the government has chosen to capitalize on private sector involvement in this area.
  7. Benazir Income Support: The minister stated that a 27% increase in funding has been suggested for the Benazir Income Support Program. The BISP fund would grow to an astonishing Rs. 593 billion! This will in-turn support 0.7 million more people than the previously allocated amount.
  8. Inflation: While this is a hard pill to swallow, the government aims to reduce inflation in the country yet again. The plan is to keep inflation at a steady rate of 12% for the FY2024-25.

Concluding Remarks

The silent pain that the average person endures is ignored in the midst of all these discussions. It appears that the budget does not adequately meet the people’s urgent needs, even though its goal is long-term stability. The government has failed to time-and-time again meet the real requirements of the people and this year looks no different.

The release of the budget for FY2024-25 has resulted in a dire outlook for the upcoming year for the typical Pakistani. The already high cost of living is expected to rise much more. The relief efforts that have been implemented are minimal and hardly begin to address the financial struggles that Pakistani households endure already.

The Budget For FY2024-25 is a sobering reminder of the fine line Pakistan must walk between social welfare and budgetary sustainability as it navigates the economic recovery. It is a call to action for the government to make sure that its citizens are not left behind in the pursuit of economic resilience, in addition to setting lofty goals which might not even be achievable. All we can do now is wait…and hope, as always.

Stay tuned for more insights like these; this has been your average salaried individual Zayaan, Signing Off!

Budget 2023-24: Pakistan Government Unveils New Revenue Measures

By
Usman Kashmirwala
-
Budget 2023-24: Pakistan Government Unveils New Revenue Measures
Source: Global Village

The Pakistani government has recently unveiled new revenue measures amounting to Rs223 billion in its latest budget announcement. These measures are in addition to the taxes introduced in the mini-budget announced in mid-February, which will remain in effect. The government aims to generate over Rs500 billion in additional revenue for the tax year 2023-24 through these measures, which include raising the general sales tax from 17 percent to 18 percent, imposing a 25 percent sales tax on luxury item imports, and increasing taxes on cigarettes and drinks.

Key Highlights

  • The government plans to share the tax details with the International Monetary Fund (IMF) and expects that the Fund will not raise any objections, as all their concerns have been addressed.
  • The government intends to allocate Rs23 billion to industries and individuals under the revenue relief changes announced in the Finance Bill 2023. This relief includes Rs13 billion in customs duty and Rs10 billion in income tax. However, no relief has been announced in sales tax and excise duty.
  • The government is optimistic about achieving a 28 percent higher revenue target for the next fiscal year, based on a projected GDP growth of 3.5 percent, average inflation of 21 percent, and the revenue measures outlined in the budget.
  • To promote various sectors, the budget offers major relief in the IT sector for exports, solarisation, agriculture, and real estate.
BUDGET 2023-24: 'Populist' measures in trying times - Newspaper - DAWN.COM
Source: Dawn

Income Tax

  • The Finance Bill proposes the continuation of the super tax but with fair adjustments for individuals earning over Rs150 million. Three new income levels have been introduced: Rs350 million to Rs400 million, Rs400 million to Rs500 million, and above Rs500 million. These income brackets will be subject to tax rates of 6 percent, 8 percent, and 10 percent, respectively.
  • Other income tax changes include a 0.6 percent withholding tax on citizens not on the Active Taxpayers’ List (ATL) when they withdraw cash exceeding Rs50,000. The withholding tax rates on goods supply, services, and contracts will increase by 1 percent, with exceptions for specific items. Furthermore, a final withholding tax of 10 percent will be charged on bonus shares issued by a company, or 20 percent for non-filers of tax.
  • The Finance Bill also proposes adjustments to the withholding tax rates on payments to non-residents using debit/credit or prepaid cards. Similarly, an adjustable advance tax of Rs200,000 will be charged when issuing a work permit/visa for a foreign domestic helper.

Sales Tax and Excise Duty

  • In terms of sales tax and excise duty, the government has made certain adjustments. Sales tax has been withdrawn on edible products sold in bulk under brand names or trademarks. The tax rate has increased from 12 percent to 15 percent on supplies made by point-of-sale (POS) retailers dealing in leather and textile products.
  • Furthermore, a federal excise duty (FED) has been imposed on energy-inefficient fans and incandescent bulbs at rates of Rs2,000 per fan and 20 percent ad valorem, respectively. The scope of FED on services has been expanded to include royalty and fees for technical services.
  • Sales tax has been exempted for another year ending June 2024 on contraceptives and accessories, plant saplings, combine harvesters, dryers for agricultural products, no-till-direct seeders, planters, trans-planters, other planters, bovine semen, and the import of IT equipment by IT and ITeS exporters registered with the Pakistan Software Export Board.
  • In the federal capital, a 15 percent tax will be charged on electric power transmission services. The rate has been reduced to 15 percent from 16 percent on IT-based system development consultants. A lower rate of 5 percent is proposed for services provided by restaurants and other food outlets if payment is made through debit or credit cards, mobile wallets, or QR scanning.
Key highlights of budget 2023-24 - Business & Finance - Business Recorder
Source: Business recorder

The Pakistani government’s new budget is a mixed bag. On the one hand, it raises taxes on a number of goods and services, which will likely lead to higher prices for consumers. On the other hand, it also provides some relief to certain sectors of the economy, such as the IT sector. Overall, the impact of the new budget on the Pakistani economy remains to be seen.

What are your thoughts on this? Let us know in the comments below.

Stay tuned to Brandsynario for the latest new and updates.

Sindh Government Announces Shift To Solar Power For Major Hospitals

By
Usman Kashmirwala
-
Sindh Government Announces Shift To Solar Power For Major Hospitals
Source: PakTV

The Sindh government has taken a significant step towards sustainability by announcing plans to shift major hospitals in the province to solar power. This initiative is part of the government’s larger solar power plan, aimed at reducing dependence on traditional energy sources and promoting clean, renewable energy solutions. The announcement was made by the Provincial Minister of Sindh for Energy, Imtiaz Ahmed Sheikh, during the inauguration of a solar power park in the Karachi press club.

The logistics of the plan

The solar power park, with a capacity of 60KV, will play a crucial role in meeting 90 percent of the press club’s power needs. This is a significant milestone in the government’s efforts to harness the power of the sun and provide sustainable energy solutions. Minister Sheikh also highlighted that government buildings, prisons, and schools will be included in the solar power plan, with the aim of ending electricity load shedding in the province.

Sindh govt announces to shift govt offices to solar power - Pakistan Observer
Source: Pak Observer

The minister emphasized that the government’s objective is to address the economic crisis and uplift the country. By investing in solar power, the government hopes to create a more sustainable and self-reliant energy sector. Minister Sheikh took the opportunity to criticize the PTI government, accusing them of hindering power projects in Sindh. He expressed confidence that the PPP (Pakistan People’s Party) will secure victory in the upcoming elections, highlighting their commitment to promoting renewable energy and sustainable development.

Provincial and Federal agenda aligning

This announcement from the Sindh government aligns with the federal government’s efforts to embrace solar power. Earlier, Prime Minister Shehbaz Sharif directed the conversion of all federal government buildings in Islamabad to solar power within a strict timeframe of seven weeks. This directive showcases the government’s determination to reduce the country’s reliance on imported fuel and embrace renewable energy sources. The prime minister also instructed officials to initiate solarization projects in other parts of the country, extending the benefits of solar power to various regions.

With solar mosques and schools, Pakistan's northwestern province pushes clean energy | Arab News PK
Source: Arab News

The shift to solar power for major hospitals is a commendable move by the Sindh government. Solar energy offers a clean and sustainable alternative to traditional power sources, reducing carbon emissions and promoting environmental preservation. By embracing solar power, hospitals can ensure a reliable and uninterrupted energy supply, leading to improved healthcare services. Moreover, the initiative to expand solar power to government buildings, prisons, and schools will have a significant impact on reducing electricity load shedding and enhancing energy efficiency in the province.

The Sindh government’s commitment to renewable energy is a step in the right direction, contributing to the overall development and sustainability of the province. It sets an example for other regions and institutions to follow, encouraging the adoption of clean energy solutions and reducing dependence on fossil fuels. With continued efforts and investments in solar power, Pakistan can pave the way towards a greener and more sustainable future.

Stay tuned to Brandsynario for the latest news and updates.

The Untapped Potential Of Women In Pakistan

By
Anusha Zahid
-

Pakistan has a lot of potential for growth but undeniably, one of the biggest untapped resource is its significant female population that still awaits inclusion in the national economy. As per the World Economic Forum’s 2021 Global Gender Gap Report, Pakistan ranked 153rd out of 156 countries, which indicates massive strides the country needs to take to ensure gender diversity and inclusion of women in its socioeconomic mainstream.

Source: Pakistan Labour Force Survey 2020-21

As per the last published Pakistan Labour Force Survey 2020-21, numbers show stark disparities along gender lines. Women’s participation in the national labor force is most concerning being 21.4 per cent of the country’s working-age population, as against the male labour force marked at 67.9 percent.
We interviewed Rabel Sadozai, the newly appointed Director Marketing and Sales at Fatima Fertilizer and the first female to hold such a prominent position in Pakistan’s agriculture and fertilizer sector, to discuss the potential role of Pakistani women to promote the country’s socio-economic prosperity and what it will take towards its realization.

B: How important is it to be recognized as the first woman in Pakistan’s agriculture sector to hold a senior-level management position?

RS: I consider this recognition as a true representation of millions of empowered women, directly or indirectly associated with the agriculture sector of Pakistan. It gives me the opportunity to use my influence for the betterment of farmers in general and female farmers in particular. A recent example of this commitment was marked by Sarsabz – the flagship brand of Fatima Fertilizer, hosting a special panel discussion at the Pakistan Pavilion in Dubai Expo 2020 to celebrate our three exceptionally inspiring female farmers and share their inspirational stories with the World.


The guest panelists included Rabia Sultan – progressive farmer from Muzaffargarh who defied all odds in a male-dominated profession, Nazo Darejo – a brave woman from Sindh who sacrificed a great deal to protect the piece of land she called home and whose inspirational story was highlighted by Sarsabz through a special web series called ‘Kissan Kahani’ to a wide online audience, and Azra Mehmood Sheikh – a progressive farmer from Bahawalpur who actively advocates about the hardships faced by farmers in South Punjab.

Being able to introduce Kissan Day to Pakistan is something that I will always be proud of, as it was not only recognized by the country and its industry stakeholders, but it has also become an annual event to be celebrated on December 18. The campaign was so influential that it was selected by Kotler as a case study in Essentials of Modern Marketing – Pakistan Edition.

B: Tell us about your journey of nine years at Fatima Fertilizer and your key accomplishments related to marketing communications?

RS: I was able to achieve a number of goals during my nine years at Fatima Fertilizer, and I took on as many marketing communication challenges as I could, but being able to introduce Kissan Day to Pakistan is something that I will always be proud of, as it was not only recognized by the country and its industry stakeholders, but it has also become an annual event to be celebrated on December 18. The campaign was so influential that it was selected by Kotler as a case study in Essentials of Modern Marketing – Pakistan Edition.


Over the years, I’ve used data to establish how Fatima Fertilizer’s products are giving on average 10% greater yields as compared to conventional fertilizer. This brand promise has been purposely communicated in such a manner that it shows how a farmer can create a better life for himself and his family that leads to prosperity of the village and eventually impacts Pakistan’s GDP as agriculture contributes on average 22-25%.
We also launched true farmer stories under Kissan Kahani to help educate our stakeholders on the impactful role our farmers are playing in helping sustain Pakistan’s food security.
Overall, our efforts have been duly recognized not only by local platforms such as the Pakistan Digital Awards but also the global ones including MARCOM, AVA, and Effies.

B: In your opinion, what factors are responsible for the under-representation of women within the corporate and civil sectors of Pakistan?

RS: Women may be under-represented in these sectors but not in the agriculture sector. Women are extremely empowered on the rural side to help not just with domestic housework but field work and livestock farming as well. I feel it is my responsibility to clarify this common misconception. As far as corporate and civil sectors are concerned, I feel women are deprived of an environment that helps them balance work and home responsibilities efficiently. The key to my success was not only my ability to effectively manage the roles of a team leader, manager, wife, mother, and so on, but the fact that I was given an environment where I was empowered to manage and balance these roles. Employers whether government or private need to realize that the needs of women are different from men. We need policies and benefits that match their circumstances. For example, women need to feel secure while stepping out of their homes for work, they need to be given daycare facilities or an equivalent allowance to manage it, maternity leaves and so on. According to recent studies, the gender-wage gap in Pakistan has reached 55.6 percent, which is concerning, to say the least, because a woman has to weigh the benefits of her working against the associated costs.

B: How many Pakistani women are currently engaged in Pakistan’s agriculture sector and how can they claim more important roles within this industry?

RS: Currently, more than 22 million women work in the agriculture sector and contribute to the advancement of this sector. As per an earlier issued report by UN Women titled “Rural Women in Pakistan-Status Report 2018”, agriculture is the main labour activity of rural women with approximately 75 percent of women employed in the agriculture sector. The empowerment of these rural women and the realization of their human rights, in addition to their important role in nation-building, is essential for achieving the Sustainable Development Goal (SDG) related to gender equality.
Women need education foremost followed by skill-set enhancement. Companies like ours work with a lot of progressive females and seek to empower them by giving them an opportunity to project their work. For example, we recently helped Ms. Jugno Mohsin, a female farmer who worked to revive a dying breed of local cotton called ‘Khaki Desan’, by providing her with the technical knowledge and giving her the opportunity to create a fabric from this cotton which can be marketed to a global audience.

B: How important is women’s participation to achieve overall economic growth and prosperity for the country?

RS: I think our founding father, Quaid-e-Azam made it clear that women had to work side by side with men if we are to transform Pakistan into a strong and prospering nation. Now whether we do it starting from our homes, schools, offices or factories is dependent on a mix of our own capabilities and opportunities available to us. Women are almost 50% of Pakistan’s population, so there is no question that a big responsibility rests on our shoulders to help develop our home i.e. Pakistan, and I believe being aware of this responsibility is the first step we need to take.

Coronavirus Outbreak Live Updates: Here’s All You Need To Know!

By
Ariba Raza
-
Source: Valley Morning Star

Update: 3rd April 2020

Philippine President Rodrigo Duterte has given out a warning that he would order the country’s police and military to shoot anyone who would violate the laws during a month-long lockdown of the island of Luzon, to contain the spread of the novel coronavirus.

Here’s what he said addressing to the nation late at night, on Wednesday.

Let this be a warning to all. Follow the government at this time because it is critical that we have order,”

The coronavirus pandemic has affected the world in the worst possible manner. As it is spreading rapidly throughout the globe, the economy, the events industry, airlines and tourism have taken a huge hit!

With thousands of people affected and killed by this horrifying disease, this doesn’t seem to end anytime soon. However, countries worldwide are taking strict actions against this deadly.

Meanwhile, here’s all you need to know about what’s going around in the world in regards to coronavirus aka COVID-19.

Fashion Pakistan Council Postpones Annual Fashion Paksitan Week

PSL 2020: Foreign Players Allowed to Return Home Over Coronavirus Fears!

How Do I Self Quarantine If I Have Coronavirus

These 18 Hospitals In Pakistan Are Offering Tests For Coronavirus!

Coronavirus: KFC Removes ‘Finger Lickin’ Good’ Ad Amid Growing Panic

How to Disinfect your Car & Personal Space from COVID-19!

 

Aamir Ibrahim | CEO Jazz | Brandsynario CEO Stories

By
Web Desk
-

Whilst we are successful, we are only as good as our next game- so we can not never be complacent. Aamir Ibrahim, CEO Jazz talks to us about the office culture, success stories, diversity and practices at Jazz while on an office tour at the Headquarters in Islamabad. #jazz #ceo #ceostories

How to Apply for Online Driving License in Sindh – 7 Easy Steps

By
Areeb Asif
-
how-to-apply-online-for-driving-license-in-sindh

A driving license is a mandatory document for all drivers around the world. It serves as official proof that an individual is legally permitted to operate one or more types of motorised vehicles (such as a motorbike, car, bus or truck) on public roads.

If you are driving without one, then I am sorry to break it to you: that’s a crime. Instead, save yourself the hassle and get one to drive with ease.

In this digital age, it’s even easier thanks to the launch of the Online Driving License System by the Sindh Traffic Police. Whether you’re applying for a learner’s permit, renewing your license, or converting it into a digital card, the process has been digitised for your convenience.

How to Apply For Driving License Online – Steps Explained

Here are the steps that you need to follow to get an online driving license, easy and hassle-free:

Step # 01

Visit the Official Sindh Driving License Website. This is the official platform where all online driving license services for Sindh are managed.

online-dls-website
Online DLS Website

Step # 02

Now, sign up for an account on the website through your CNIC number, mobile number, and a valid email address. Once registered, you’ll receive a verification code via SMS or email.

Step # 03

After logging in, select the type of service you require, i.e., learner license, renewal of license, duplication of license (in case of loss) and converting license to a smart card. Each option will take you to a specific application form.

license-options-on-dls-website
License options on the DLS website

Step # 04

Now, you will see an application form. Fill in with all the necessary details (full name, CNIC number, date of birth, blood group, address, and the type of vehicle). It’s crucial to enter accurate and truthful details to avoid rejection or future complications.

Step # 05

Now upload all the required documents, including your CNIC (front and back), your passport-size photograph, any important medical certificate (if required) and an old driving license (for renewals/conversions).

Step # 06

Once the form is completed and submitted, the system will automatically generate a unique Bill ID for your application. Fees can be paid via JazzCash, EasyPaisa, or online banking.

Step # 07

Print and pay the fee challan. The current total fee for a learner’s license is Rs415, although applicants are advised to treat this as an estimate. Once the payment is confirmed, your driving license is ready for download.

Note: You may need to book a second appointment for biometric, an eye test and a driving test (for new applicants).

Tips Before You Apply

  • Double-check CNIC details for errors
  • Make sure your photo is clear and recent
  • Keep the payment receipt saved as proof
  • Reach your biometric appointment on time
  • The “printed” license can be used legally on the roads while learning to drive.
  • While you are at it, apply for the new ajrak number plates too to avoid any future problems in driving.

Important Features of Driving License

Before applying, know these important features of the driving license online application, as you never know what comes in handy later on.

Eligibility For Driving License Online

Before applying for a driver’s license, it is important to know if you are eligible to acquire one. You can apply for a driver’s license in Karachi if you are above 18 and have your Computerised National Identity Card (CNIC).

The person must also not be disqualified by law from attaining a license or have any disease or condition that might lead to disqualification. Here are some examples:

  1. Epilepsy.
  2. Lunacy.
  3. Heart disease is likely to produce a sudden attack of giddiness or fainting.
  4. Inability to distinguish with each eye at a distance of twenty-five yards in good daylight (with the aid of glasses, if worn) a series of seven letters and figures in white on a black ground of the same size and arrangement as those of the registration mark of a motor car.
  5. Colour blindness, or the inability to readily distinguish the pigmentary colours red and green.
  6. Night blindness

License Offices Available

Karachi has four different centres that can issue a driving license. The following are the addresses of all centres:

  • Clifton Branch: 5th Zamzama St, Neelam Colony (nearest landmarks: Do Talwar and Mohatta Palace)
  • Korangi Branch: Sector 6A, Main Causeway, Korangi
  • Nazimabad Branch: Nawab Siddique Ali Khan Rd, A-9 Block 4 D/3
  • Baldia Town Branch: Traffic Training Institute Baldia Town, Saeedabad (nearest landmark: Hub Chowki)

The timings of these branches are usually from 9 to 4 PM on normal days and 9 to 12:30 PM on Fridays.

Written, Eyesight and Driving Tests

You will be required to take a written exam so that the department may assess your understanding of traffic safety. Once you have passed the written exam, a medical examiner, who is on-site, will perform an eyesight test.

You will receive a receipt and be instructed to wait a week before your license is mailed to you after completing all these tests.

Who Knew Making A Driving License Can be this Easy

The digital initiative has been met with positive feedback from the public. Applicants appreciate the convenience, speed, and transparency of the new system. The system has made life easier for citizens who no longer need to wait in endless lines, especially students and working professionals who rarely get time to spare.

Hoping that we can attain this new initiative to its full use and allow things to change with our cooperation!

Stay tuned to Brandsynario for latest news and updates

Selena Gomez is Getting Married, and It’s Happening Soon!

By
Usman Kashmirwala
-
selena-gomez-is-getting-married-and-its-happening-soon
Source: Marie Clarie

Following months of tantalising rumours, Selena Gomez and producer Benny Blanco are said to be planning a wedding in September. Their relationship, which is built on artistic partnership, had flowered into engagement in December 2024.

Today, the couple has planned an intimate, A-list weekend wedding in Montecito, California. Fans are dying to know the details, guest, style, and date, all with a touch of Hollywood glamour. Here’s the breakdown.

 

View this post on Instagram

 

A post shared by Selena Gomez (@selenagomez)

A Two-Day Montecito Celebration

The duo has allegedly finalised a two-day destination wedding in Montecito in September 2025. Montecito provides seclusion, picturesque scenery, and space for A-list friends and close family to stay and party together.

Overnight bags have already been requested from guests, which means the wedding is likely a multi-day, not a single-night, event. The setup takes the wedding to a mini-vacation, not merely a ceremony.

Though the invites were issued to close family and friends only, those invited are among Hollywood’s most prominent. Selena’s best friend since forever, Taylor Swift, is rumoured to be going with Travis Kelce. The rest include Selena’s Only Murders in the Building co-stars, Benny’s music contemporaries, and surprise A-list faces such as Ed Sheeran.

With guinea pig guests like these, the event combines closeness with worldwide attention, celebrity power without red carpet din.

Chill Vibes & Personalised Touches

Benny Blanco has called their wedding “chill but amazing,” which bodes for a laid-back, authentic vibe. Selena and Benny said they’re not in a hurry; they’re going “day by day,” allowing ideas to unfold naturally.

Cultural fusion is important as well: they will have a Jewish hora dance and serve challah bread as an option on the menu, but Selena won’t be converting. They’ll also have an intimate father-daughter dance, and it speaks volumes about the careful integration of family custom and happiness.

Choosing September wasn’t an accident. Selena’s autumnal schedule gets booked quickly, with Only Murders shooting and album commitments, and Benny has music and writing projects. By opting for the latter part of summer, they provide sufficient wiggle room ahead of busy seasons.

The timing also allows for the availability of celebrity guests, particularly Taylor Swift, who’s often on the move through tour and engagements.

selena-gomez-is-getting-married-and-its-happening-soon
Source: Elle

Planning Style & Current Status

Even though the wedding is relatively near, the couple has maintained low-key planning so far. Benny has mentioned that they both like peaceful moments, cuddling, show-watching, and brainstorming fantasy weddings. Latest insider gossip, however, corroborates that actual invitations have been sent out, indicating solid commitment.

Benny teased that this summer they’ll officially begin outlining logistics, venue plan, accommodation, and menu, while keeping a laissez-faire ethos.

Selena Gomez and Benny Blanco are avoiding sleazy glamour. They’re going for an emotional weekend getaway; dramatic, star-studded, and privately designed. If Taylor Swift flies in or Ed Sheeran stops by, the atmosphere will still be warm and centred on family, culture, and real connection.

In time, we’ll be witness to sophisticated details, but the essence is obvious: this wedding will be a manifestation of the couple’s artistic, laid-back, and ethnically rooted personality. Save the date in September, when Hollywood hospitality meets heartfelt celebration in Montecito.

Stay tuned to Brandsynario for latest news and updates

Apple’s Foldable iPhone Could Arrive in 2026!

By
Usman Kashmirwala
-
apples-foldable-iphone-could-arrive-in-2026

Apple is set to revolutionise its flagship with a foldable iPhone in 2026, something most fans have been looking forward to. Following years of cautious development and testing, sources claim Apple will introduce a high-end book-style foldable phone with the iPhone 18 lineup.

Here’s a detailed overview of what to expect

Launch Timeline and Availability

Apple expects to initiate production in late 2025, followed by full-scale launch in the second half of 2026, at the same time as the iPhone 18 launch. Supply-chain sources, such as Ming‑Chi Kuo, affirm that Foxconn will initiate trial production in Q3 2025.

Scaling up through early October, first production is at 15–20 million units within 2–3 years. However initial shipments could be only 3–8 million devices. That minimal output fits with its high-end price and Apple’s standard approach to dip the toe in before it plunges in.

Apples-foldable-could-arrive-by-2026
Apple’s Foldable could arrive by 2026

Design: Book-Style Layout & Crease-Free Display

The foldable iPhone will open like a book, similar to Samsung’s Z Fold range. It will have a big 7.8‑inch inner screen and a 5.5‑inch outer display, perhaps in a near‑4:3 ratio.

Apple allegedly selected Samsung Display’s OLED panels, focusing on a near crease‑free folding experience. Rumored thickness is approximately 4.5 mm unfolded, and 9–9.5 mm folded .

Expect premium materials: a titanium and stainless steel hinge alongside durable casing. Apple reportedly developed a liquid‑metal hinge, up to 2.5 times stronger than standard alloys, aiming to reduce wear and refine the users’ folding experience.

Its design prioritises longevity and user feel, something Apple emphasises in every product.

Biometric Innovations & Hardware Features

To accommodate the thin profile, Apple can substitute Face ID with side-mounted Touch ID. Two rear sensors and potentially an under-display front camera are included for cameras. Internally, it will utilise the newest A‑series chip and possibly a custom 5G modem, inheriting shared tech from the iPhone 17 Air series.

Pricing & Positioning

Apple’s foldable version will be its priciest to date when it launches. Initial estimates put it at US $1,800–2,500. UBS numbers indicate a bill-of-materials cost of around US $759, just below Samsung’s Fold SE, enabling Apple to enjoy healthy margins of 53–58% .

apples-foldable-version-will-be-its-priciest-to-date.
Apple’s foldable version will be its priciest to date.

Market Impact & Competition

Apple’s arrival might revive a languishing foldable segment. Following double-digit growth between 2019–2023, foldable adoption plateaued in 2024 and fell in 2025.

With Apple’s ecosystem and brand pull, a foldable iPhone might revive enthusiasm. Yet, it arrives in a crowded segment where Samsung’s Z Fold 7 already has high standards in display, AI capabilities, and camera features.

Apple’s foldable iPhone is a promise of cutting-edge innovation: a stylish form factor, high-end materials, crease-free screen, and top-end internal specs. Launched in late 2026 with a premium price tag, it is aimed at early adopters and enthusiasts.

Its initial limited production is a sign of Apple’s cautious strategy. If executed well, this action could revolutionise foldable devices and put pressure on others to follow suit. But to differentiate, Apple needs to deliver on durability, smooth-fold mechanics, and new software capability.

Stay tuned to Brandsynario for latest news and updates

Ticket Trouble Hits Bangladesh-Pakistan T20Is, Fans Demand Clarity

By
Web Desk
-
ticket-trouble-hits-bangladesh-pakistan-t20is

Fans eager to buy tickets for the much-anticipated Pakistan vs Bangladesh T20I series found themselves locked out of the action on Monday, not at the stadium gates, but on their screens.

The Bangladesh Cricket Board’s (BCB) launch of online ticket sales was supposed to be a smooth experience. Instead, it was a frustrating rollercoaster for thousands.

A Day of Digital Disappointment

With no clear announcement from BCB about the exact time of release, cricket lovers began flooding the eTicket platform from early morning. What greeted them? Blank screens, error messages and complete radio silence.

“I started trying to buy tickets around 10:00 am after hearing they’d be available online from July 15,” said Siam, a disappointed fan.

“I tried multiple times from both my phone and laptop, but the site just wouldn’t work. Even if tickets aren’t available, the site should at least provide a status update.”

Social media quickly filled with similar stories, as frustrated fans vented their anger about the lack of transparency and communication.

Confusion Cleared…

The confusion dragged on until late in the evening, when BCB Director Mahbub Anam finally broke the silence. He confirmed that ticket sales would begin at 10:00 pm, well after many fans had already spent hours trying in vain.

According to Anam, 70% of the tickets will be sold online through the eTicket website and mobile app, while the remaining 30% will be available at physical booths near the Sher-e-Bangla National Stadium in Mirpur on match days.

Pricing Breakdown and How to Buy

Despite the rocky start, BCB has offered a variety of ticket options for different budgets, ranging from Tk 300 to Tk 3,500. Whether you’re looking to cheer from the gallery or enjoy the match in style from the lounge, there’s something for everyone.

Here’s a quick breakdown of ticket prices:

  • Eastern Gallery: Tk 300
  • Northern Gallery: Tk 400
  • Shaheed Abu Sayed Stand & Club House: Tk 800
  • International Gallery: Tk 1,500
  • Lounge: Tk 3,500
  • Grand Stand: Tk 2,500

Fans can purchase tickets using credit cards or mobile wallets, and each account can book up to four tickets per match. Both digital and printed tickets will be accepted at the gates.

Stay tuned to Brandsynario for the latest news and updates.

Actress Humaira Called 14 People, Got Silence Before Death

By
Maham Hussain
-
actress-humaira-called-14-people-got-silence-before-death

Model and actress Humaira Asghar attempted to contact 14 people, including her brother and a popular drama director, before her death, but no one responded. Sources said that she reached out on 7th October, 2024, shortly before her death.

Police found Humaira’s decomposed body on July 8 in her flat on the fourth floor of a residential building in Ittehad Commercial, DHA Phase VI. The post-mortem report said the body was eight to nine months old. This means she most likely died in October. Her mobile records show no calls after that month.

Investigators are examining her death from different angles. They said they will confirm the exact cause after they receive the forensic and chemical examination report. Officers recovered three mobile phones, a tablet, a diary, and some important documents from her apartment.

They checked her mobile records and discovered that Humaira contacted 14 different people on October 7. Among these people was a prominent TV drama director who now lives in Islamabad. Investigators have already contacted him, and they plan to record his formal statement soon.

Police continue to collect evidence and have not ruled out any possibility. They are also looking into why none of the 14 people responded to her calls or messages. Experts are reviewing data from her devices and the documents found in her flat to piece together what happened before her death.

The case has shocked the entertainment industry. One source involved in the investigation said, “The details will only become clear after all forensic reports and statements are complete.” Authorities have not yet confirmed if her death involved foul play or natural causes.

Stay tuned to Brandsynario for latest news and updates

Ian Bishop Labels Shaheen Afridi as ‘Baby Starc’

By
Web Desk
-
ian-bishop-labels-shaheen-afridi-as-baby-starc

West Indies legend Ian Bishop made a glowing comparison between Pakistan’s pace sensation Shaheen Shah Afridi and Australia’s Mitchell Starc during commentary in the third Test between Australia and the Caribbean side.

And it wasn’t just a throwaway remark. It was a well-earned compliment wrapped in respect for what Shaheen brings to the game.

A Compliment That Carries Weight

Bishop referred to Shaheen as “Baby Starc” during commentary, highlighting his tendency to attack the stumps with full, swinging deliveries, just like Starc.

The comparison came as Starc was putting on a masterclass of his own, tearing through the West Indies batting line-up with five wickets in just 15 balls. But Bishop was quick to highlight that Shaheen, too, carries that same instinct.

“It’s well known with Mitchell Starc and Shaheen Shah Afridi, at his best, watch and guard your stumps,” Bishop said.

Both left-armers, both tall and fiery, and both love nothing more than aiming for the base of the stumps early in the innings.

Following in Legendary Footsteps

Bishop didn’t stop at just modern-day comparisons. He took the opportunity to name-drop some true bowling greats like Glenn McGrath, Curtly Ambrose, and Courtney Walsh – icons known for their relentless accuracy and discipline.

“McGrath terrorised batters around the world by hitting that perfect length again and again. Ambrose and Walsh did it too,” Bishop reflected. “And now you see Josh Hazlewood following that method.”

But it was what he said next that truly stood out.

“Then there’s Shaheen Afridi, the rising star. I thought he was Baby Starc at his fittest. A different style, but the same intent.”

Shaheen’s Rise is No Coincidence

It’s easy to forget just how far Shaheen Afridi has come. Since making his international debut in 2018, the left-armer has already racked up 345 international wickets, including seven five-wicket hauls across formats.

His standout performances at the 2021 T20 World Cup played a huge role in Pakistan’s campaign, and his efforts earned him the ICC Men’s Cricketer of the Year award.

Stay tuned to Brandsynario for the latest news and updates.

“All Plot Promises Were Fake,” Says Arshad Nadeem

By
Yousuf Yaseen
-
arshad-nadeem-reveals-fake-plot-promises-after-olympic-win

Pakistani Olympic gold medalist Arshad Nadeem has said that some of the rewards promised to him after his win at the Paris Olympics 2024 turned out to be fake, especially the land plots.

Speaking to the media in London on Monday, Arshad said, “They showered me with announcements of rewards. If you look at the plots that were promised, they were all fake. But Alhamdulillah, I have received all the other prizes.”

He confirmed that the promised cash rewards, more than PKR 300 million, were given to him.

These included PKR 150 million from Prime Minister Shehbaz Sharif, PKR 100 million and a car from the Punjab government, PKR 50 million from the Sindh government and PKR 5 million from the Khyber Pakhtunkhwa CM.

Private sponsors also promised cars, fuel for life, and even an apartment.

Despite the broken promises, Arshad is staying focused on his goals.

“Right now, I am concentrating fully on myself because the targets ahead are very big,” he said.

He also shared that he continues to train young athletes in Pakistan when possible. “Our youth come to us for training, and Alhamdulillah, we do train them. But I keep my main focus on myself,” he added.

Stay tuned to Brandsynario for latest news and updates

Cricket Returns to the Olympics – Here’s What We Know About LA 2028

By
Web Desk
-
cricket-returns-to-the-olympics-what-we-know-about-la-2028

The International Cricket Council (ICC) has confirmed the dates for men’s and women’s T20 tournaments at the Los Angeles (LA) Olympics in 2028, marking a historic return for the sport after more than a century.

A Long-Awaited Comeback

You read that right. The last time cricket featured at the Olympics was way back in 1900, at the Paris Games. That one-off match saw Great Britain beat France to take home gold. Since then, cricket has grown into a global sport, and now, it’s finally back on the Olympic stage.

When and Where?

The T20 cricket tournaments will run from July 12 to July 29, 2028, at the Pomona Fairplex, a venue located around 50 kilometres from downtown Los Angeles.

  • Women’s final: July 20
  • Men’s final: July 29
  • Most matchdays will feature double-headers, with start times at 9:00 AM and 6:30 PM local time.

Each tournament will have six teams, with 90 athletes per gender, allowing nations to field 15-player squads.

The group stage structure is a bit different from what fans are used to. Instead of a round-robin within each group, teams will play two sides from the opposite group, excluding the one that finished in the same corresponding position.

For example:

  • Group A winner plays Group B’s second- and third-placed teams
  • Group B winner does the same for Group A’s second and third

Every match will matter, as all results count toward final standings. The top two teams go head-to-head for the gold, while the third and fourth-placed sides fight for bronze.

Who’s Playing?

That’s still up in the air. The qualification pathway is yet to be finalised, but all eyes will be on the ICC Annual Conference in Singapore, which kicks off on July 17. One thing that’s likely? The ICC T20I team rankings could play a major role in deciding the participants.

There’s also a big question surrounding the USA’s qualification. As hosts, they might get a direct entry, but that hasn’t been confirmed yet. If they do, it could mean one less spot for other top cricketing nations.

Stay tuned to Brandsynario for the latest news and updates.

Fuel Costs Reach New Peaks as Petrol Hits Rs272 Per Litre

By
Maham Hussain
-
fuel-costs-reach-new-peaks-as-petrol-hits-rs272-per-litre

On Tuesday, the government increased petroleum product prices by up to Rs11 per litre for the second half of July 2025. This is the second consecutive rise in petrol and diesel prices since the start of the fiscal year on July 1. On June 30, the government raised fuel prices by up to Rs 10 for the first fortnight of July.

According to a Finance Division notification, petrol price went up by Rs5.36, from Rs266.79 to Rs272.15 per litre. High-speed diesel (HSD) rose by Rs11.37, from Rs272.98 to Rs284.35 for July 16-31.

The government said, “The Government has decided to revise the prices of petroleum products for the fortnight starting July 16, based on the recommendations of OGRA & the relevant ministries.”

OGRA based its recommendation on Rs78.02 per litre petroleum levy (PL) on petrol and Rs77.01 on HSD. It also included an Inland Freight Equalisation Margin (IFEM) of Rs8.89 per litre on petrol and Rs6.04 on HSD.

Exchange rate adjustments were Rs3 per litre on petrol and Rs2 on HSD. Diesel, widely used in agriculture and freight transport, impacts goods and services. Petrol powers cars and motorcycles, and substitutes CNG in Punjab, where CNG stations depend on imported LNG.

The hike increases the gap between stagnant household incomes and rising living costs. Analysts warn that the lack of fiscal space or targeted subsidies means consumers will keep bearing the burden.

The government could have cut PL rates to give relief, but chose to maintain revenue targets. Consumers currently pay over Rs 77 per litre in PL. The budget also includes a carbon levy, which adds to fuel costs.

Earlier, on July 1, petrol and HSD prices increased significantly due to global volatility linked to the Iran-Israel war. Petrol rose by Rs8.36 to Rs266.79 and HSD by Rs10.39 to Rs272.98. Pakistan imports about 85% of its fuel needs, while only 15% comes from local crude oil.

Meanwhile, kerosene oil became cheaper by Rs3.10, and light diesel oil fell by Rs1.85. OGRA also announced a reduction in RLNG prices for July due to a small drop in delivered ex-ship prices.

Stay tuned to Brandsynario for latest news and updates

Zindigi and PayFast Collaborate to Enhance Digital Payment Infrastructure in Pakistan

By
Sania Saeed
-
Zindagi
This alliance leverages PayFast's robust and secure payment gateway infrastructure alongside Zindigi's dynamic digital banking services

Karachi, Pakistan: July 15, 2025 — In a landmark move set to redefine Pakistan’s digital payment landscape, PayFast, a leading State Bank of Pakistan-licensed fintech, and Zindigi, the fastest growing digital banking initiative by JS Bank, have officially entered into a strategic partnership.

The signing ceremony, held at PayFast’s Head Office in NASTP, Karachi, marks the beginning of a forward-thinking collaboration aimed at delivering cutting-edge white-label payment solutions to a diverse range of businesses across the country.

This alliance leverages PayFast’s robust and secure payment gateway infrastructure alongside Zindigi’s dynamic digital banking services, offering a comprehensive suite of customizable payment solutions. These offerings will enable businesses to seamlessly integrate tailored payment systems, enhancing customer experience, operational efficiency, and brand identity.  Zindigi already boasts one of the largest merchant networks in Pakistan, further amplifying the reach and impact of this integration with a smooth and secure checkout process for users.

Arshad Raza, Chairman PayFast & CEO at Premier Systems stated, “This partnership not only reflects a mutual commitment to digital innovation but also underlines a shared mission to drive inclusive financial growth in Pakistan. By enabling businesses to deliver personalized, secure, and scalable digital payment experiences, PayFast and Zindigi are setting new industry standards.”

Noman Azhar, Co-Founder & Chief Officer Zindigi stated, “Zindigi is focused on redefining digital banking experiences for a generation that expects speed, security, and simplicity. Together with PayFast, we are building an ecosystem where businesses of every size from startups to enterprises can thrive through digital enablement.”

Adnan Ali, CEO PayFast stated, “By combining our secure payment infrastructure with Zindigi’s innovative digital banking platform, we are poised to deliver unparalleled value to businesses and consumers alike.”

This partnership is yet another milestone in Zindigi’s journey to empower Pakistan’s youth and digitally savvy population with modern banking solutions. By embedding PayFast’s gateway, Zindigi reaffirms its commitment to reshaping how individuals and businesses experience payments, making them faster, more accessible, and tailored to local needs.

Zong Drives Pakistan’s Digital Journey Forward with Z SAIS Cloud’s Karachi Launch

By
Sania Saeed
-
Zong
Zong Drives Pakistan’s Digital Journey Forward with Z SAIS Cloud’s Karachi Launch

Karachi, July 15, 2025 – Zong, Pakistan’s leading technology innovation company, hosted a dynamic and immersive event for Z SAIS Cloud, a locally-hosted, business-ready, enterprise-grade platform designed to accelerate Pakistan’s transition to a truly digital economy in Karachi, bringing together over 150 industry leaders, senior executives, and technology professionals. The event highlighted how locally hosted cloud infrastructure can accelerate business transformation, strengthen digital sovereignty, and drive Pakistan’s emergence as a cloud-first economy.

The evening was marked by discussions on technology disruption for increased efficiency of businesses, real-world customer insights for effective decision making, and live demonstrations of Zong’s cloud solutions. A standout moment of the event was the signing of nine new strategic partnerships with leading enterprises including Yango, Keenu, AGP Limited, and Kababjees, a clear testament to the trust Z SAIS Cloud is building across industries. The event also featured keynote speeches from prominent thought leaders, including Nadeem Hussain, one of Asia’s most respected social impact entrepreneurs, and Humayun Bashir country advisor, a seasoned corporate leader and strategist with over 40 years of experience, currently serving as and Country Advisor for Dun & Bradstreet, both of whom emphasized the critical role of locally-hosted cloud infrastructure in driving sustainable digital transformation within Pakistan.

A live demonstration brought the platform’s features to life, highlighting its one-window service activation, low-latency performance, and robust security framework. Attendees were also given an exclusive virtual tour of Zong’s state-of-the-art data center, reinforcing the reliability and scalability of its cloud infrastructure.

Speaking at the occasion, Mr. Farooq Raza Khan, Head of Business Solutions at Zong, stated, “This is a pivotal milestone in Pakistan’s digital evolution. As the country embraces cloud-first strategies, Z SAIS Cloud offers the secure, scalable, and future-ready infrastructure needed to power this transformation. By equipping businesses with the tools to compete globally and deliver smarter services locally, Zong is proud to play its part as a promoter of Digital Pakistan.”

The event concluded with an engaging networking session. With this landmark event, Zong has reinforced its leadership in Pakistan’s digital landscape, turning this into a shared celebration of innovation, collaboration, and national progress.

Unlocking Global Growth: How Payoneer Empowers Pakistan’s SMBs to Thrive in Digital Trade

By
Sania Saeed
-
Payoneer
Payoneer also invests in the Pakistani market through community-building initiatives, expert, sessions and events like the XBorder.

With over 30 years of experience in digital payments, Nagesh Devata, Senior Vice President at Payoneer for the Asia-Pacific region, shares insights into supporting small and medium-sized businesses (SMBs) in Pakistan and beyond. Pakistan’s SMB sector, comprising around 5 million firms, contributes 40% to GDP and 25% to exports, with a rapidly growing digital economy fueled by a young, tech-savvy population and strong English proficiency.

As global trade evolves, SMBs face challenges with traditional banking systems, high fees, complex documentation, and limited transparency, hindering efficient cross-border payments. Payoneer addresses these barriers by offering a business-grade, multi-currency financial platform accessible to SMBs, entrepreneurs, gig workers, and e-commerce sellers. The platform enables users to receive payments in multiple major currencies and in over 190 countries, making them “local” to their clients worldwide while supporting easy withdrawals to local banks with competitive fees.

Payoneer’s strength lies in simplifying the complexities of global payments, regulatory compliance, and fraud risk management with advanced technologies and strong local presence in 35 countries, supporting over 20 languages. As of March 2025, nearly 2 million active users trust Payoneer with $6.6 billion in funds, processing $80.1 billion in transaction volume in 2024. The Asia-Pacific region saw a 31% revenue increase, reflecting strong growth driven by digital entrepreneurs and exporters.

Key trends shaping digital payments include the demand for multi-currency solutions, increased focus on compliance and security, and integrated platforms that streamline cash flow management. Payoneer’s proprietary KYC and risk management infrastructure leverages machine learning to secure transactions across 7,000 trade corridors worldwide.

For Pakistani SMBs, Payoneer offers compelling benefits: virtual accounts in multiple currencies, simplified invoicing and payment collection globally via services like “Request a Payment,” transparent dashboards, and strong local support in Urdu and English. These features enable businesses, from freelancers to e-commerce exporters, to expand internationally without administrative hurdles.

Payoneer also invests in the Pakistani market through community-building initiatives, expert sessions, and events like the XBorder Excellence Awards, Game Connects, fostering networking and knowledge sharing among exporters and digital entrepreneurs.

Looking ahead, Payoneer embraces innovations such as artificial intelligence to enhance service accuracy, fraud detection, and customer experience. Devata emphasizes trust as the cornerstone of fintech success, especially in cross-border finance.

His advice for Pakistani SMBs aiming for global expansion is to deeply understand target markets while leveraging digital payment platforms like Payoneer that remove traditional barriers, enabling businesses to grow internationally with confidence and agility.

This commitment to empowering SMBs through technology and localized support positions Payoneer as a key enabler of Pakistan’s integration into the global digital economy.

Cbd Nsit Declared Stza Development Zone

By
Sania Saeed
-
CBD
The declaration by STZA marks a pivotal step in transforming Punjab into a nucleus for technological advancement

Lahore: Tuesday, July 15, 2025.In a landmark achievement that underscores Pakistan’s growing prominence in the global technology landscape, the Silicon Block of CBD NSIT City developed by the Punjab Central Business District Development Authority (PCBDDA), also known as Central Business District Punjab (CBD Punjab), has officially been declared a Development Zone by the Special Technology Zones Authority (STZA).

The Silicon Block is strategically planned to serve as a dedicated ecosystem for cutting-edge innovation. The declaration by STZA marks a pivotal step in transforming Punjab into a nucleus for technological advancement, attracting both local and international enterprises specializing in Artificial Intelligence, Internet of Things (IoT) Blockchain, software development and research and development (R&D) facilities.

Commenting on this milestone, CEO CBD Punjab, Imran Amin, stated, “The designation of our Silicon Block as an STZA-approved Development Zone reinforces our commitment to driving economic progress through technology. It opens the doors to global collaboration, investment, and the creation of high-value jobs in Punjab. Our vision is to create an environment where innovation flourishes, ideas transform into scalable solutions, and Pakistan stands tall on the global tech map.”

The STZA recognition not only brings significant national prestige but also unlocks a comprehensive suite of incentives aimed at fostering business growth. Investors and enterprises setting up within the Silicon Block will benefit from streamlined regulatory support, tax exemptions, and access to state-of-the-art digital infrastructure a critical factor in nurturing startups and established tech giants alike.

Designed to keep pace with rapid advancements in the global tech industry, the Silicon Block offers a master-planned environment tailored to the needs of modern enterprises. From flexible office spaces and collaborative work zones to smart urban amenities, the project aims to set new standards in urban planning and tech-focused development.

This milestone is yet another testament to CBD Punjab’s dedication to pioneering transformative projects that contribute to economic diversification and national development. The Silicon Block, as part of Pakistan’s first and largest IT city NSIT City is envisioned to create thousands of direct and indirect employment opportunities, attract significant foreign investment and serve as an incubator for groundbreaking ideas and disruptive technologies.

With the official STZA approval now in place, CBD Punjab is actively inviting technology leaders, venture capitalists and innovative startups to explore the unmatched potential of the Silicon Block. By doing so, it reaffirms its commitment to shaping a digital, prosperous and future-driven Pakistan turning vision into reality, one development at a time.

Former PM Imran Khan’s Ex-Wife Introduces New Political Party in Karachi

By
Maham Hussain
-
former-pm-imran-khans-ex-wife-introduces-new-political-party-in-karachi

Reham Khan, the ex-wife of jailed former Prime Minister Imran Khan, launched a new political party on Tuesday. She named it the Pakistan Republic Party. Reham said the party will represent women, farmers, and marginalised communities.

Reham is a journalist by profession. She entered politics in January 2015 after marrying Imran Khan, who then led the Pakistan Tehreek-e-Insaf (PTI). Her involvement sparked controversy within PTI. Senior members opposed her role and later removed her from party affairs.

The marriage lasted less than a year. Reham later claimed political pressure caused the separation. Speaking at the Karachi Press Club, she said, “Today, I am sharing the name [of my party] with you, InshAllah, Pakistan Republic Party. It will speak of a republic, where there will be no room for mob behaviour. It will promote horizontal leadership and include those with working experience, what we call ‘lived experience’ in English.”

Reham built this party for ordinary citizens, especially women and farmers. She emphasised that the party will create policies based on real struggles. Reham described the initiative as a national mission, not just a political movement. She said the goal is to restore hope, dignity, and representation.

“This is a party for the public,” she posted later on X. “I will involve you, the public, in the manifesto, the direction, the operating structure.” She added, “I have already connected with amazing people that you and I have never heard of. They have been doing great work in their hometowns. These fresh faces will decide how to proceed.”

The announcement came as PTI began a 90-day “do or die” protest to demand Imran Khan’s release. The former Prime Minister remains in jail on multiple charges, which he says are politically motivated.

Stay tuned to Brandsynario for latest news and updates

Yango Pakistan expands its portfolio with solutions for businesses Yango Tech and partners with DealCart

By
Maham Hussain
-
Attachment Details Yango-Pakistan-expands-its-portfolio-with-solutions-for-businesses-Yango-Tech-and-partners-with-DealCart.png July 15, 2025 1 MB

Yango Pakistan is already helping thousands of people move through cities every day and now expanding its service offering in the country by introducing new AI-powered technology for businesses. As part of this evolution, Yango Tech is now fully available in Pakistan, offering businesses smarter ways to grow, operate, and connect with their customers.

Yango Tech offers a comprehensive suite of AI-powered B2B solutions for industries like mobility, logistics, retail, and customer operations. By consolidating technologies into one platform, it helps businesses streamline operations, cut costs, and enhance user experiences. Its offerings include AI-driven solutions for retailers, autonomous delivery robots, warehouse automation, cloud computing, and retail media advertising — along with additional products like route planning and data management — all aimed at supporting digital transformation across Pakistani businesses.

Yango Tech announces its entry into Pakistan through a strategic partnership with DealCart, one of the country’s fastest-growing grocery delivery platforms. Through this integration, DealCart’s products are now accessible within the Yango Shops section in the super-app, allowing customers in Karachi to seamlessly order groceries and essential products with in-slot delivery.

“Yango Tech expansion into the Pakistani market through this partnership with DealCart marks an exciting step in our journey to support local innovation through global technology,” said Miral Sharif, Country Head, Yango Pakistan. “We are proud to bring advanced AI-driven solutions to a platform that is already redefining digital commerce in Pakistan. By embedding DealCart within Yango Shops, we are enhancing convenience for users and empowering retailers to scale faster, smarter, and more efficiently in a rapidly evolving market.”

DealCart is transforming value retail in Pakistan through its mission of affordability, accessibility, and digital inclusion. Serving thousands of households in Karachi, the platform offers groceries, fashion, beauty, and home essentials — all with free delivery and competitive prices.

“Partnering with Yango Tech is a major milestone in DealCart’s evolution into a multi-service super-app,” said Ammar Naveed, Co-Founder and CEO of DealCart. “This collaboration enhances our digital backbone, expands our customer reach, and accelerates our ability to deliver faster, smarter, and more reliable service. As we continue building Pakistan’s most accessible and value-driven commerce platform, we’re thrilled to work with Yango in shaping the next phase of growth and innovation.

With this integration, DealCart aims to offer its services to a broader audience – helping more households save on groceries while strategically leveraging the partnership to scale our reach and impact.

By launching a B2B ecosystem of AI solutions for businesses, Yango Tech continues to grow its diverse service portfolio across Asia. The B2B ecosystem is focused on fostering strong partnerships with Pakistani businesses delivering cutting-edge technological solutions and enabling digital transformation for emerging markets.

Is the New Superman Movie Anti-Israel?

By
Shiraz Aslam
-
is-the-new-superman-movie-anti-israel

Released in theatres last Friday, the latest Superman has the audience gripped, with many flocking into cinemas to enjoy the movie.

Starring David Corensweet as Superman and Rachel Brosnahan as Lois Lane, the film depicted an acting masterclass. The reboot was praised for striking the ideal balance between the vibrancy of comic books and the grim realities of life.

However, James Gunn’s latest blockbuster hit has drawn aroused controversy for hinting at deeper sociopolitical sentiments.

Critics Felt that the Superman Movie Was Anti-Israel

To understand the controversy surrounding James Gunn’s latest Superman movie, we need to dissect and decipher the film’s plot.

Boravia, a high-tech and heavily militarised state, is shown inflicting severe damage to a much weaker neighbouring state in Jarhanpur, which is no match for Boravia’s might.

The relentless bombing of civilians in Jarhanpur, including children, has drawn an uncanny resemblance to the ongoing Israel-Palestine conflict, which has seen Jerusalem inflict unspeakable horrors.

Pro-Israel commentators have criticised the movie for fueling biased, anti-semitic sentiments under the cover of fiction and film.

On the contrary, activists have praised the movie for mirroring unfortunate global realities and drawing attention to the atrocities being committed by superpowers.

Director James Gunn has denied any association between his film and ongoing political narratives, stating that the movie revolves around basic human values.

Gunn stated:

“Yes, it’s about politics,” he said. “But on another level, it’s about morality. Do you never kill, no matter what, which is what Superman believes, or do you have some balance, as Lois believes? It’s really about their relationship and the way different opinions on basic moral beliefs can tear two people apart.”

Emphasising that the plot had moral principles at its core, Gunn intended to portray the Superman movie as a universal tale of kindness, empathy, and love.

james-gunn-directed-the-latest-superman-movie
James Gunn directed the latest Superman film.

The Divergence of Opinion Shows Subjectivity and Power of Art

Gunn, the creator, sees Superman as a morality tale. Political commentators and activists believe that the movie was touching upon ongoing political activities.

The divergence of opinion highlights the subjectivity and power of art. Each viewer watches the movie with a specific lens, which then allows them to compare the plot with their worldview.

That is precisely why art appeals to everyone. The audience has the power to make sense of the movie, which sometimes has the byproduct of generating debate.

Stay tuned to Brandsynario for latest news and updates

This Pakistani Fintech Company Has Transformed How Cashflow and Salaries Work!

By
Areeb Asif
-
this-pakistani-fintech-company-has-transformed-cashflows

Waiting for payday can be stressful, especially when life throws you an unexpected bill or emergency. That’s exactly the kind of problem Abhi Tech, a Pakistani fintech startup, is solving and doing it in a way that feels almost too good to be true.

This fintech startup has financed over $500 million in just three years, and it’s just getting started.

What’s Abhi Tech About?

Launched in 2021 by Omair Ansari and Ali Ladhubhai, Abhi is making waves by giving people access to their earned salaries before payday through innovative, Shariah-compliant financial solutions. Sounds wild? It’s actually super simple.

Abhi allows employees to withdraw a portion of their earned but unpaid salary before the regular payday, addressing immediate financial needs and improving their financial well-being.

Whether it’s through the Abhi app, a WhatsApp message, or even a basic SMS, employees can transfer funds to their bank account in just a few taps.

Abhi Tech is A Big Deal

Most people in Pakistan live paycheck-to-paycheck, and when you don’t have savings or access to low-interest loans, one small crisis like a medical emergency or an overdue bill can throw everything off balance.

Abhi’s Earned Wage Access service gives employees the freedom to access what they’ve already earned. You’re not borrowing money, you’re just getting what’s already yours, just a little earlier. That’s a huge mental relief for thousands of people.

This service eases financial strain, allowing employees to handle emergencies, utility bills, healthcare, and more. It has also reduced dependence on high-interest loans for many workers.

Abhi goes beyond employee benefits and streamlines employer operations via:

  • Payroll Processing: Companies upload payroll data and disburse salaries with a single click.
  • Payroll Financing: Abhi bridges payroll cash flow gaps, ensuring timely salary payments even when client invoices are delayed.

This dual focus on employee welfare and institutional efficiency makes Abhi attractive to over 450 organisations across diverse sectors. It’s now valued at nearly $90 million and has even become Pakistan’s first fintech to issue a Shariah-compliant Sukuk bond.

 

View this post on Instagram

 

A post shared by Abhi (@abhifintech)

What’s Next?

Abhi is already rolling out more features like:

  • AbhiKarobar (for small businesses),
  • AbhiPay (for fast payments),
  • And even exploring partnerships for insurance, savings, and investments.

Their goal? To give financial freedom to everyone, one paycheck at a time.

Abhi isn’t just another app; it’s a full-on shift in how money flows in Pakistan. For the first time, workers don’t have to wait or beg for their salaries. Employers also get support when they need it most. Both sides win.

In a country where every rupee counts, Abhi is making sure your money works for you before the month ends because financial ease should be a right, not a privilege.

Stay tuned to Brandsynario for latest news and updates.

The Biggest Celebrities Spotted at Wimbledon 2025

By
Areeb Asif
-
the-biggest-celebrities-spotted-at-wimbledon-2025

Wimbledon Tennis Championships, the most posh tennis tournament in the world, kicked off yesterday. And soon enough, it became less about tennis and more about the people watching it.

From royalty and rock stars to Hollywood legends and fashion’s biggest names, Wimbledon 2025 was a houseful.

Hollywood Celebs Who Stole the Show

It felt like the Oscars collided with Centre Court when Nicole Kidman showed up next to fashion queen Anna Wintour.

The pair oozed sophistication in crisp whites and polished blazers, making even the most fashion-forward players look underdressed.

Matthew McConaughey had his gentleman moment of the year when he stood up to greet Princess Kate. It was such a classy move that it went viral almost instantly because, of course, McConaughey is basically Southern royalty himself.

Oh, and let’s talk about the charming squad of Orlando Bloom, Henry Cavill, Paul Mescal, and Jodie Comer. Cavill in a linen suit? Ain’t no way anyone is focusing on the match after this.

And yes, Tom Holland was there too, blending into the crowd like a tennis-loving regular (which somehow made him even cooler). Meanwhile, Hugh Grant… fell asleep mid-match. Questionable to some and relatable to others.

hollywood-celebs-that-stole-the-show

Pop Culture Powerhouses

There was no shortage of music royalty either. Olivia Rodrigo showed up with boyfriend Louis Partridge, and they basically looked like the Gen Z version of a 90s rom-com couple. We loved seeing it.

Niall Horan brought the boy band charm, while Ellie Goulding, Stormzy, and Riz Ahmed brought the cool.

pop-culture-powerhouses

Royals in the Spotlight

Of course, Princess Kate was the scene-stealer (as always), making her first major public appearance after her recent health issues. She arrived with Prince William, Prince George, and Princess Charlotte, and the royal family looked picture-perfect.

Charlotte was adorably cheeky (seriously, those reactions were meme-worthy), while George looked like he was trying to analyze every serve like a sports analyst. It was their Wimbledon debut, and they crushed it.

Even Queen Camilla, Princess Beatrice, and Sarah Ferguson made appearances, reminding everyone that the monarchy knows how to turn up with quiet glam.

Was Tennis the Main Character Here?

I will be honest, Wimbledon 2025 felt like a celebrity gala disguised as a tennis tournament. And we loved every second of it.

The only thing missing? Maybe a surprise Beyoncé appearance. But hey, there’s always next year.

Stay tuned to Brandsynario for latest news and updates

Golden Hands Built in Islamabad, But What was the Point?

By
Shiraz Aslam
-
golden-hands-built-in-islamabad-but-what-was-the-point

Islamabad has Faisal Mosque and Margalla Hills among its top historical attractions and go-to spots. However, the city recently bore witness to a unique monument that caused a stir on social media.

The sculpture saw two golden hands holding spheres. It was installed at the D-Chowk roundabout at Margalla Hills, supposedly to enhance the roadside experience of frequent travellers in the region.

However, the Golden Hand monument quickly became the subject of extensive ridicule and mockery online, and the Capital Development Authority (CDA) promptly ordered the sculpture’s removal.

Everyone Had Wild Guesses About the Symbolization of the Golden Hand Monument

Almost all historical landmarks in Pakistan have a background story and are meant to commemorate certain events. For example, Minar-e-Pakistan immortalises the Lahore Resolution passed in 1940, and its beauty is meant to inspire awe.

The Golden Hand monument was, however, an ambiguous symbol. Some interpreted the sculpture as a depiction of Pakistan’s power and might. The sight of the world in the nation’s palm suggested the state’s growth on a global scale.

Others found it suggestive, outlandish, and unintentionally provocative. Thus, many felt it was inappropriate to build such monuments for sightseeing. No one understood the meaning behind the sculpture, and local authorities did little to clear the confusion.

 

View this post on Instagram

 

A post shared by Brandsynario (@brandsynario)

The CDA discovered that no official approval was taken for the monument’s design, and hence, directions were issued to remove the ambiguous sculpture from D-Chowk. 

Although institutional action was the final nail in the coffin, the public outcry against the Golden Hand Monument may have prompted local authorities to take swift action.

Thoughtful Public Art Should Resonate with The Community

The Golden Hands sculpture in Islamabad was intended as a striking new landmark, but quickly became a symbol of poor planning and public backlash. Without clear symbolism or official approval from the CDA, and after online ridicule, it was destined for destruction.

The episode highlights the importance of thoughtful public art that resonates with the community and the risks when aesthetics, context, and process are ignored.

Stay tuned to Brandsynario for latest news and updates

Meet the 11-Year-Old Who Aura Farmed His Way Into the World’s Heart

By
Usman Kashmirwala
-
meet-the-11-year-old-who-aura-farmed-his-way-into-the-worlds-heart

Eleven-year-old Rayyan Arkan Dikha is no ordinary child: he’s the internet sensation of Indonesia’s latest “Aura Farming” frenzy. Dressed in traditional Teluk Belanga gear and sunglasses, Rayyan amazed fans around the globe on a Pacu Jalur canoe race in Riau.

Standing proudly at the front of the racing canoe, he made rhythmic, assured moves that the internet immediately referred to as “aura farming,” the act of intentionally performing actions or cultivating a persona to project a cool, confident, and desirable image or aura.

That one unplanned gesture catapulted him from local artist to international symbol of cool, collected vibes.

Who is Rayyan Arkan Dikha?

Rayyan is from a small village in Kuantan Singingi Regency, Riau province. At 11, he is a Togak Luan, or encouragement dancer, at the bow of his village’s Pacu Jalur boat. This centuries-old festival, organised every August to commemorate Indonesia’s Independence Day, has long canoe-like boats and rowers whose morale is led by these dancers.

Rayyan has been doing this since age nine and has become incredibly confident and poised, even on top of the churning water.

How did the Moment Go Viral?

One TikTok that Lensa Rams uploaded in January in April came alive with Rayyan’s exciting stance and dance. The video went viral. Big names followed: Paris Saint‑Germain players, NFL star Travis Kelce, F1 driver Alex Albon, YouTuber KSI, and even party teams, the Savannah Bananas did the “Aura Farming” choreography.

Kelce’s version alone reached 13 million views. Celebrities, brands, and athletes repeated the meme’s energy, bringing worldwide reach and power.

When the US men’s national soccer team won against Guatemala last week, American soccer player Diego Luna copied Dikha’s moves to celebrate a goal.

 

View this post on Instagram

 

A post shared by RAUMDEUTER (@atraumdeuter_)

And that was just one of the many. YouTuber iShowSpped, WizKhalifa, American DJ Steve Aoki, MotoGP rider Marc Márquez were all seen aura farming, copying Dikha’s moves. 

 

View this post on Instagram

 

A post shared by USS Feed (@ussfeeds)

What is the Cultural Significance?

This isn’t meme material. It is rooted in Pacu Jalur, a cultural festival from the 1600s. Togak Luan performers such as Rayyan assist in coordinating rowers and motivating crews with movement. What started as a practical ritual infused with cultural panache has transitioned into global entertainment.

Rayyan’s success indicates the way tradition can evolve under digital limelight. It also demonstrates that a local festival has the potential to gain international popularity without losing its authenticity.

meet-the-11-year-old-who-aura-farmed-his-way-into-the-worlds-heart
Source: Mint

Real-world influence for Rayyan

Viral fame elevated Rayyan to a new position: Tourism Ambassador of Riau Province. It carries responsibility and possibility: he markets culture, tourism, and youth participation across the province.

The government supported him with a scholarship. For people in Riau, that’s enormous: a testament that traditional arts continue to carry authority and can open doors to new success.

Rayyan Arkan Dikha’s tale strikes the right chord for fans of internet culture and heritage defenders alike. An impromptu, bold boat-top performance in traditional dress became an international phenomenon.

“Aura Farming” today is the embodiment of subtle strength, and Rayyan brings it full force. He is evidence that authenticity, cultural heritage, and social media can become the perfect harmony. For those seeking inspiration, this kid reminds us: sometimes, simple moves and quiet confidence speak louder than the loudest performance.

Stay tuned to Brandsynario for latest news and updates

123...1,074Page 1 of 1,074
Brandsynario is a unique, interactive online publishing house that presents integrated and updated news and information concentrating on brands’ marketing activities.

Facebook Instagram Linkedin Twitter Youtube
© 2025 Brandsynario