Credits: Kumail Zaidi

Pakistan comprises of great potential when it comes to e-commerce market given that 3G and 4G services have been adopted drastically throughout the country by the masses. Given that we live in a digital era now, the behavior of the consumer has been changing drastically over the years globally.

According to, in 2016, Pakistan’s e-commerce made US$100 million. It is expected by the government of Pakistan and industry leaders that this time around e-commerce will make US$1 billion.

The revolution of the e-commerce industry is relevantly new in Pakistan. From becoming a trend to shop online, it has transformed into a need for people who lead busy lives.

Here are the top 5 websites to shop for anything in Pakistan including groceries, health, beauty, apparel, electronics, lifestyle, kids, etc.

Naheed Super Market

The supermarket is based in Karachi. It is the largest family-owned grocery store in Pakistan. The superstore offers an extensive variety of imported and local products including groceries, meat, produce, apparel, kitchen appliances, health, beauty and much more. Visit the online store here.



Naheed Super Market
Source: Pro Pakistani

Imtiaz Super Market

In Pakistan, Imtiaz Super Market is the only supermarket that operates throughout the country with 11 stores from which 9 stores are based in Karachi and one store each in Faisalabad, Multan, and Gujranwala. Visit the online store here.


Imtiaz Super Market
Source: Imtiaz Super Market

Carrefour Pakistan

Carrefour is an international supermarket that has launched its stores across Pakistan. Carrefour has recently launched a fully working application available for Google Play and App Store. The store offers a wide variety of products from fresh produce to bakery items, appliances, electronics, apparel, etc.


Soure: Official Carrefour Pakistan’s Facebook

Chase Up 

Chase Up Pakistan caters to the lower and middle class in the region as prices are relatively affordable. The retail store has focused on customer convenience by providing everything under one roof including grocery, beauty, health, apparel, electronics, Currently Chase Up has 4 outlets in Karachi. Visit their online store here.

Chase Up
Source: Chase Up

Daraz is a promising online market place that connects consumers to sellers. Daraz has an operational website and also an application available on both Google Play and Apple Store. The e-store has 100+ categories you can choose from.

Source: PhoneWorld

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