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Shamoon Abbasi & Sanam Saeed Share Horrifying Experiences At A Hotel In Islamabad

By
Ariba Raza
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Earlier, the team of ‘Ishrat Made In China’ was stranded in Thailand and couldn’t make it back to Pakistan before the lockdown was announced. However, the team was finally able to come back to their homeland on the 14th of April. But even when they’re back to Pakistan, they haven’t been able to go back to their home despite being tested clear of coronavirus.

Sanam Saeed and Shamoon Abbasi were also among the team members who made it back to Pakistan, however, they landed in Islamabad and not Karachi.

Here’s what Sanam had shared

“Thank you to all those who made every effort in every way possible to get us and the many other Pakistanis stranded in thailand on this flight today. Pray we all reach safely in good health and spirit. To anyone else still stranded in other places be patient, stay postive. Help is on the way. Friends, family, colleagues, the government, the media, officials, the army, organizations, unions, and many more are doing their best to get everyone home safely. Will try to update everyone on the process so that other traveller’s are less anxious and prepared. Allah kay supurd.”

That wasn’t all. Sanam further shared details of her stay at the hotel and shared a series of her tweets where she stated all the horrifying details on a daily basis of what happened when she reached Pakistan. Sanam pretty much shared all the details of what she had experienced at Hotel Ramada.

Here we go!

Shamoon Abbasi also shared his two cents on his respective social media accounts and appealed to the government to help them in this regard

Strange dealings after arriving at ramada Hotel IslamabadPlease read carefully:1.After the ordeal of 2 weeks in…

Posted by Shamoon Abbasi on Wednesday, April 15, 2020

What are your thoughts on this? Let us know in the comments below.

Stay tuned to Brandsynario for the latest news and updates.

 

How To Participate In Jeeto Pakistan League

By
Laiba Omer
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Jeeto Pakistan
Image Source/ Urdu Point 1

Jeeto Pakistan is a TV show that on airs on TV during the month of Ramadan where thousands of people sit in the audience while Fahad Mustafa hosts the show. The games ordeal works in a manner that the host indulges the audience in activities and gifts the winner with products of brands.

Given the circumstances, due to the coronavirus, it is impossible to bring together 1000’s of people under one roof. One must not stop the show though!

Since the outbreak, we have found ways to go about our lives with the help of technology and the makers of Jeeto Pakistan seem to have a plan.

Watch for yourself!

The Rules Have Changed!

This Ramzan we bring you #JeetoPakistanLeague! 5 teams, 5 celebrity captains & all of you can be a part of the game show sitting at home. There will be no audiences because we believe safety comes first! Can you guess the 5 cities & their celebrity captains? 

How to Participate

The 5 captains represent 5 cities. The outline of the game show is such as a cricket match. The captains will be celebrities whose names have not yet been disclosed by the representative channel. However, we are excited about how this will turn out to be.

Players under captains from representative cities will participate by playing games maintaining social distance and on phone calls.

Jeeto Pakistan has become an essential part of Pakistan’s TV during the month of Ramadan. It is overwhelming to witness the industry revising their pattern to keep the show going.

For more news and updates, stay tuned to Brandsynario.

Toyota Pakistan is Offering Refunds Without Penalties or Deductions

By
Anusha Sachwani
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Credits: Deccan Chronicles

April 17th, 2020: Toyota Pakistan has taken out an official statement on its official social media.

According to the notice, the brand talks about how the entire world is battling against the novel coronavirus and how the term “safety” has become of high importance.

Following the orders of the government, Toyota closed down its factories to respect the lockdown to keep its employees and those around them safe.

Moreover, due to the international economic conditions and fluctuation of the FOREX index, they had to regretfully increase the prices on their vehicles and products.

The notice further reads:

The new prices will not affect any full payments made however if a customer requires a refund, they may approach our customer assistance center (cac) which will process a complete refund without any penalties or refunds.

April 15th, 2020: Toyota Pakistan a.k.a Indus Motor Company has increased its prices for its vehicles. The variants that have been impacted with this decision are the Toyota Yaris, Toyota Corolla, and IMV variants.

The reason the manufacturer has given behind the surge in prices is the surge of the Dollar against the Rupee. Furthermore, there was an increase in the CKD cost and the cost of local parts.

IMC vendors have also witnessed an increase in prices, hence the automotive giant had to hike its prices from Rs 100,000 to 500,000 depending on the variant.

According to the reports, the newly launched Yaris’ base variant, 1.3L GLI MT, has increased by PKR 120,000, meaning the ex-factory price of the base model is now PKR 2,469,000.

Moreover, the top-of-the-line variant’s price has increased by PKR 150,000. A new 1.5L ATIV X CVT now costs PKR 2,959,000. The 1.6L Toyota Corolla has witnessed a hike of PKR 110,000 and now stands at PKR 3,159,000. Whereas the Corolla Altis Grande CVT has increased by PKR 200,000, and now stands at PKR 3,899,000.

The price of the Toyota Hilux Revo has increased by PHR 300,000. Revo V AT is now at PKR 6,549,000 while the base model, Revo G MT now costs PKR 5,899,000. The Toyota Fortuner has also seen an increase in value by PKR 400,000 for base variants and PKR 500,000 for top-end variants.

Stay safe and stay tuned to Brandsynario for more news and updates.

Locked Down? Here’s How Huawei’s Smartphones Can Keep You Covered

By
Ariba Raza
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There is an opportunity in every challenge. At a time where the whole of humanity is making unified efforts to ensure public-health, social-distancing has been enforced in Pakistan too. However, on the positive side, the current situation has unleashed the tremendous potential of digital connectivity to create unprecedented convenience for the masses. Smart-devices are enabling the world to communicate and work-from-home, cohesively, by sharing real-time information and moving rapidly towards e-Commerce, on a much larger scale.

While the WHO’s health-advisories and safety-protocols are being followed, in all cities of Pakistan and around the world, peoples’ dependence on smartphones is rising, enabling smooth interactions, working, shopping and infotainment. Many companies in Pakistan are rapidly diverting towards online business models, where the consumers can digitally place orders for many products and services, round-the-clock, on-the-go. So, many more buyers will not need to leave their homes now, as the products and services can be delivered at their doorstep.

Nestled comfortably in their homes, almost a hundred million Pakistanis can enjoy the exciting features of their smart devices while remaining in touch with the world around them and perform their daily household errands and tasks. Online shopping provides great relief, allowing families to meet their daily needs. Similarly, Work-From-Home is facilitated by video-chats, e-Mails and Social-Media applications, designed to connect the people with their friends, family and co-workers.

Just because people are spending their time at home for a few weeks, it does not mean that their professional-productivity, family-time, friendships, should be reduced. They have more time and freedom to connect with their loved ones and it is more important than ever before. Millions of people around the world are staying indoors now but thanks to the powerful video features, staying in touch with everyone is not that complicated. People are now using photos and videos to share with family and loved ones, but also for work purposes when needed.

Since many Pakistanis have donned their creative hats to demonstrate their talents to the world. Activities like; photography, music, arts, cooking, fitness, make-up and many more tutorials or contests, are making indoor lives more fun. Talents & performances are being shared across borders, creating new bonds, collaborations and so much more. Hence, smartphones are not just being used to browse social media or watch content.

Innovative technologies companies are creating smarter devices, with more features and functions. One exemplary enterprise, Huawei has a wide range of products, like the newly launched P40 Pro, which promises superior video and photo quality for the users who seek advanced camera setup. With this phone, the users can not only enjoy a premium camera setup, but also a strong and stable 5G connectivity for quick and smooth sharing, at a very attractive price.

With its Ultra Vision Leica Quad Camera setup, users can enjoy stunning quality for the pictures and videos they capture and share with friends and family. The camera setup consists of a 50MP Ultra Vision Wide Camera, a 40MP Ultra-Wide Cine Camera, a 12MP 5x Optical Telephoto Camera and a ToF Camera. However, one of the most innovative features on this device is the HUAWEI Ultra Vision Wide Camera Sensor, one of the largest camera sensors in the industry measuring 1/1.28 inches, which ensures crisp details, even in low light conditions for both photography and videography. The photos taken are of such high quality that even cropping people or objects separately still retain high amounts of detail. Selfie is also improved by the front dual-camera setup that includes a Depth camera and a 32MP AF camera that can record videos in 4K capturing every detail perfectly.

On the connectivity front, having everyone at home with multiple devices can crowd the router’s bandwidth, slowing down Internet connectivity for important tasks. With the HUAWEI P40’s 5G capabilities, switching to the mobile network also works as a perfect solution. Thanks to its Kirin 990 5G chipset, users can enjoy fast connectivity and efficient performance when they are trying to work from home.

The lockdown has also resulted in users having to turn towards online shopping portals for example, which has them browsing through various supermarket apps or online platforms to shop for every day groceries. Thanks to the HUAWEI P40 Pro’s HUAWEI Quad-Curve Overflow Display, which curves at all four sides and has minimal bezels, the viewing experience is more immersive than ever. With the TÜV Rheinland screen certification, users need not worry about extensive use as the screen filters out unwanted and harmful blue light. If this display is not enough, users can also use the Multi-Screen Collaboration* feature to wirelessly stream the phone’s display to their compatible HUAWEI MateBook. This way grocery shopping can be done on the side, while wrapping up every day emails for work.

*Available on compatible HUAWEI MateBooks and smartphones only

Users need not worry about finding any apps on their phones as well, because the HUAWEI P40 Pro comes with the HUAWEI AppGallery, one of the top 3 app market places globally, complete with a wide range of local and global apps, sorted into 18 different categories ranging from games to entertainment, business, sports and many more.

With the dependency on smartphones increasing, it is a given that the phone’s battery life plays an important role. Users want to be more hands-on with their smartphone and spend less time having it plugged to a wall. The HUAWEI P40 Pro comes with a large capacity 4200 mAh battery for all-day performance. Charging the battery back-up does not take too long either thanks to the TÜV Rheinland safety-certified HUAWEI Wired 40W SuperCharge. The HUAWEI P40 Pro also supports HUAWEI’s fast wireless SuperCharge technology and incorporates an improved generation of reverse wireless charging capabilities that can charge other compatible devices more quickly and more efficiently.

The HUAWEI P40 Pro is the best device, to help you take care of all your tasks on a daily basis, especially professional assignments, thanks to its premium flagship features. Be it for everyday use, working from home or even to be in touch with loved ones, the HUAWEI P40 Pro has a solution for it all.

 

Coca-Cola Collaborates With Renowned Celebrities For Virtual Event

By
Alefyah Hasnain
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Source: The Coca Cola Co.

Major brands are working across the world in various ways to help the society amidst the coronavirus pandemic. Coca-Cola announced a collaboration with a star-studded lineup of top musicians, actors, artists and entertainers.

The stars will unite virtually this weekend for “One World: Together At Home”, it is being organised by Coca-Cola in collaboration with Global Citizen and the World Health Organisation (WHO) to support and celebrate the nurses, doctors and other health care workers in this fight against COVID-19.

The one of a kind virtual concert will be televised and broadcasted on various networks and at the same time live-streamed on digital platforms such as Instagram on Saturday, April 18th at 8 pm ET.
Source: The Coca Cola Co.
The show will be hosted simultaneously by Jimmy Fallon, Jimmy Kimmel and Stephen Colbert and has been curated in collaboration with Singer and performer, Lady Gaga, they will all be performing from the confines of their homes  Here’s what Fallon posted on his Instagram for his fans and followers:

 

View this post on Instagram

 

Join me, @jimmykimmel, and @stephenathome this Saturday, April 18 at 8PM ET for One World: #TogetherAtHome @glblctzn @who

A post shared by Jimmy Fallon (@jimmyfallon) on

Coca-Cola’s SVP and Chief Communications Officer, Bea Perez mentions in a statement regarding this ground-breaking one of a kind event,

“The Coca-Cola Company’s purpose to refresh the world and make a difference has never been more important or more relevant. Through valued partners like Global Citizen, we are able to share our purpose in a meaningful way that encourages solidarity and strength. During these unprecedented times when we cannot be together in person, it’s even more important to come together virtually to help minimise the spread of COVID-19 by pledging to stay at home. We’re proud to be part of such a groundbreaking event.”

Celebrities from all over the globe will be joining together for the One World Together at Home. Bollywood’s Shahrukh Khan and Priyanka Chopra Jonas will also be present for the star studded event.

Check out the amazing line up for the virtual event!

 

View this post on Instagram

 

@glblctzn and I are so excited to bring this special event to you on April 18th, One World: #TogetherAtHome, the first of its kind global broadcast event in benefit of the @WHO Covid-19 Solidarity Fund. We’ll be honoring healthcare and front line essential community workers through music and celebration at home. This one night special event, hosted by @jimmyfallon, @jimmykimmel, and @stephenathome, will feature performances with @ladygaga, @coldplay, @eltonjohn, @johnlegend, @lizzobeeating, @billieeilish, #StevieWonder and so many more. Tune in at 5pm PST on ABC, NBC, CBS, BBC, and other digital platforms around the world. Visit globalcitizen.org/togetherathome to learn more. Together we can beat this pandemic.

A post shared by Priyanka Chopra Jonas (@priyankachopra) on

Coca-Cola will be supporting the COVID-19 Solidarity Response Fund for WHO to help equip the front-liners from around the globe with masks, gowns and other protective gear and will also be helping local charities who are providing food, shelter and healthcare to the needy during this crucial time.

Follow Brandsynario for latest news and updates.

UAE to Extend Visas for Pakistani Nationals Amid Coronavirus Crisis

By
Anusha Sachwani
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Credits: Khaleej Times

April 17th, 2020:

The United Arab Emirates (UAE) has announced a visa extension for Pakistani nationals amidst the novel coronavirus pandemic.

Reportedly, the UAE has agreed to the extension along with other measures that were discussed between the UAE minister on human resource and PM’s aide on Overseas Pakistanis Zulfi Bukhari on Thursday.

As a conclusion, the UAE ministry announced to assist Pakistani nationals in all possible ways and provide legal protection to those who are willing to stay.

Reportedly, both the ministers discussed about Pakistanis who have now lost their jobs due to the pandemic. They will be given full salaries but it was also discussed that virtual jobs will be provided to Pakistani employees on a priority basis.

April 10th, 2020: The Pakistani Consul General in Dubai announced that 10,000 Pakistanis in the UAE have now been rendered jobless due to coronavirus.

Overall, around 35,000 Pakistanis are registered with the consulate in Dubai who are looking to come back home according to Consul General Ahmed Amjad Ali.

The official shared that preparations are underway to bring the stranded individuals back home.

“Tourists, unemployed and the elderly will be given preference,” he said. He added that screening measures have also been completed for those who are returning from Dubai airport.

On the other hand, Dubai authorities are waiting for approval for Pakistan’s government to operate flights for those who want to return home.

Earlier, Dubai’s Gulf News earlier reported that hundreds of Pakistanis had gathered outside the consulate on Sunday to register to return home.

Stay safe and stay tuned to Brandsynario.

Major Changes in NED University Admission Policy

By
Laiba Omer
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NED
Image Source/Online Colleges

According to Express Tribune, top engineering schools in Sindh, NED University of Engineering and Technology has made some major changes in the admission policy for 2020.

Why have the changes been made?

The cancellation of exams and closure of educational systems due to COVID-19 has caused a stir. The changes are made so the admission process for the following batch can take place smoothly.

What changes have been made?

Previously, the eligibility for the bachelor’s program was an average of marks scored in the first year and second year collectively. However, this year, marks of only the first year will be considered.

Apparently, there have been changes in the merit for admission too. Now, the entrance test sums up 50% weightage. However, the weightage of the marks in intermediate exams has been reduced to 50%. Earlier, the admission test was given an 8.33 percent of weightage, while the weightage for marks in intermediate was 91.66 percent.

“The NED University will now be starting its academic session in October. Since the intermediate exams have been delayed due to the spread of COVID-19 and pre-engineering results will not be released until October, we have decided to give admissions on the basis of marks obtained in the first year of intermediate,” he said.

“[To ensure that there is no compromise on merit], we have also increased the qualification marks of the entrance test.”

About the Entrance Test 

“This year, 50% of the marks in the merit structure will be from the entrance test, while the remaining 50% will be based on the results of the first year. However, the entrance test will be based on the syllabi of both the first and second year,” he clarified

The decision made earlier this weak will affect greatly how candidates prepare for the admission test for NED university, as now they will have to work very hard to qualify the entrance test.

Additional Seats Allocated 

It is notable to mention that the Department of Computer Sciences has added 40 more seats to the already existing  2,682 seats in 28 sectors.

For the first time in history, NED University has also allocated 18 seats for the students of Ziauddin Board.

For more news and updates, stay tuned to Brandsynario.

K-Electric Board Appoints Riyadh S.A.A Edrees As New Chairman

By
Press Release
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Karachi, April 16th, 2020: The Board of Directors of K-Electric Limited, has elected Mr. Riyadh S. A. A. Edrees as the new Chairman of the Company with effect from April 09, 2020, at the recent Board Meeting.

Mr. Edrees, who has nearly twenty-five years of experience across the fields of Construction, Finance, Oil & Gas and Telecommunications and Academics initially joined the KE Board in November 2005 at the time of privatization of the Company and acted as a Board member till May 2009. Mr. Edrees rejoined KE Board in July last year. He is also Chairman of Meezan Bank Limited – Pakistan, Chairman and Managing Director of Ikarus Petroleum Industries Company and is a member of the Board at a number of other companies. He also serves as the Deputy Chief Executive Officer – National Industries Group Holding, Kuwait. Mr. Riyadh holds a BSc in Chemical Engineering from the University of Newcastle and an MSc in Chemical Engineering from Kuwait University.

The Board of Directors expressed their confidence in Mr. Edrees’ leadership abilities as the Company is embarking on a dynamic stage of growth and expansion and will surely benefit from his leadership abilities.

“I am honoured to lead K-Electric as its new Chairman. A trendsetter in the power sector, KE is one of the most successful cases of privatization in the country, and I look forward to working with all our stakeholders to take the Company further ahead.” said the newly-elected Chairman.

KE’s transformation, from a loss-making and debt-ridden strategic asset into a leading energy player today, underpinned by an investment of more than USD 2.4 billion dollars represents one of Pakistan’s most well-recognized operational turnaround stories and it is well-positioned to build on its existing success. K-Electric benefits from a deep bench of talent and industry expertise, and the leadership team remains fully committed to continuing executing on strategic priorities through planned initiatives of around USD 3 billion over the next four years in all business verticals along with its customer-first approach, safety, reliability and sustainability initiatives and regulatory strategy.

Did Disney Steal Mama Coco from a Real Person?

By
Laiba Omer
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Mama coco
Image Source/Twitter

A twitter user accused Walt Disney of stealing from Mama Coco. Later, other users joined in the thread to bring forward problematic facts regarding the multimillion-dollar company.

Read for yourself!

Another user thought that there was another breach of copyright 

Disney

Director, Lee Unkrich confirmed the character of mama coco was not based on just one person 

Others were rather sarcastic!

Disney 3

There is really no real proof that she was used as the inspiration for Mama Coco

Walt Disney Ready to Furlough 43,000 workers 

Due to coronavirus, the largest single-site employer, Walt Disney World in Orlando, Florida has reached an agreement with workers unions that it will furlough 43,000 workers in the following week.

The furlough begins in April, most likely from the 19th reports Forbes. However, the workers that will be gone will be able to keep their insurance benefits for the furlough up to a year.

For more news and updates, stay tuned to Brandsynario.

Schengen Visa: COVID-19 Test Results & Vaccine May Become Mandatory in Future!

By
Anusha Sachwani
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visa
Credits: Parhlo

The spread of the novel coronavirus pandemic across the globe has changed a lot of things in recent days. Countries have started to implement new policies as a precaution.

French President Emanuel Macron recently warned the public that the external borders of the Schengen Area and the Associated Member states may possibly remain closed till September.

Furthermore, any hopes of applying for a Schengen Visa during this period is utterly impossible. Moreover, the European Commission has already called for the prolongation of the border closure until mid-May. If the commission decides to extend external borders until September, this means non-EEA nationals and residence permit holders will not be able to travel to these countries.

In order to reduce the risk of the pandemic affected travelers from entering the countries, member states will start asking for additional documents regarding the applicant’s health conditions including COVID-19 test results.

According to an EU official, it is confirmed that those wishing to travel to the Schengen Area after the Member States start to gradually go back to normal.

Reportedly, the source stated:

When the Schengen Borders open up in September, if they do, Schengen Visa applicants will need to submit a Coronavirus test that has resulted negative, taken within the last two weeks prior to the visa application.

The traveller may be required to take a new test before travelling to the Schengen area, as to make sure that he/she has not been infected in the meantime, -Source

The source also shared that once the COVID-19 vaccine is available, visa applicants may also be required to be vaccinated in the future if the virus remains active.

Stay tuned to Brandsynario for more news and updates.

Khaadi CEO Shamoon Sultan Talks About the Retail Sector Amid COVID-19

By
Alefyah Hasnain
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Source: Something Haute

Pakistan’s leading retailer Khaadi’s CEO, Shamoon Sultan talks to Kamran Khan on Samaa TV, about Pakistan’s retail sector amidst COVID-19. Sultan mentions the on-going issue is worldwide where recession has hit globally and it is not just Pakistan’s problem solely.

The Pakistani export community is also facing losses as they bring in revenue of about a billion dollars through international brands from the US and UK but due to the coronavirus pandemic their orders have either been held back, postponed and in some cases, canceled.

“Pakistan’s retail issue is very small compared to the others across the world.”

How does the Pakistani Retail Industry work?

1. Fixed Costs

The retail sector has high fixed costs to bear, salaries and rental payments make up the major components.

2. Supply Chain

The supply chain consists of two kinds of retailers in Pakistan, those who simply retail and the other who manufacture and retail as well.

How Does Pakistan’s Retail Industry Compare to the West?

“E-commerce globally is highly developed as compared to Pakistan, abroad the online sales contribution is about 30% or more while here it’s a mere 7 to 8%,” says Sultan.

The retail sector of Pakistan stands with the government on closing down stores to curb the spread of the virus however, he mentions that the retail industry has taken a huge hit, the next three months are all about survival.

According to Mr. Shamoon Sultan, the most profitable months for the retail sector in Pakistan are between March and August, since the two Eids fall during this time, 14th August, and the summer season that is longer and entails most buying. Almost 50-60 % of annual sales are made during this timeframe.

“Corona has hit us at our peak selling season and to survive it will be difficult.”

What Should the Government Do in order to rescue this retail Sector Amidst Covid-19?

1. Solve Liquidity Issue

The retail industry needs immediate liquidity to take care of all its components including production, stocks and suppliers. The central bank with the government need to make some changes and provide the retail sector with loans that will help the industry survive this pandemic. It is not just the exporters who have taken a great hit but us, the retailers as well.

2. GST Reduction

Last June sales tax went from 6% to 17% this caused the retail sector to fall into a negative 10% in the last year. If not a complete reduction, government needs to

3. Encourage further localisation, offer incentives at lower rates

Shamoon Sultan believes the country needs to move towards complete localisation and perceives COVID-19 as a great opportunity for it. Incentives must be offered at lower rates for more enterpreneurs to come into the market and further localisation to take place.

The mastermind behind Khaadi says,

“Pakistan has everything it needs to become self-sufficient, it just needs help from the government to get there.”

He mentions the revival of tourism industry after the pandemic is over is our ticket to survival, comparing to the UAE he adds, “People visit Dubai, to visit their malls, for shopping purposes and to visit cafe’s and eat good food. We have it all in Pakistan but it all simply needs organisation and these malls, stores and 100’s of cafe’s are the future of tourism in the country. “

Follow Brandsynario for latest news and updates.

PEMRA Issues Directives to Channels For Ramadan Transmission

By
Web Desk
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Image Source/INCPak

16th April 2020: In the wake of the recent pandemic, Pakistan Electronic Media Regulatory Authority (PEMRA) has issued directives for Ramadan Transmission as a precautionary measure.

The notification issued by PEMRA emphasizes that no audience must be present during the Ramadan transmissions alike in previous years. Guidelines and directives must based on the current situation must be followed.

It is notable to mention that the PEMRA licensees must follow directives given by the World Health Organization (WHO) alongside federal and provincial governments as a precautionary measure.

As of now, Pakistan is dealing with 6000+ coronavirus cases and 100+ deaths.

10th May 2019: Punjab Assembly’s bill against Pakistani celebrities in Ramadan transmission created quite a stir on social media. And now, the broadcast of indecent content on private channels during the Holy Month became an important matter of discussion in the National Assembly (NA).

During a session in the NA, Minister of State for Parliamentary Affairs Ali Muhammad Khan demanded all private channels to not air indecent programs during Ramadan transmissions.

He stated that PEMRA is monitoring as many as fifty-five private channels to ensure that no content showcasing obscenity, anti-Islamic teachings and against institutions of the country get showcased in Ramadan.

Fawad Chaudhry Condemns Punjab Assembly’s Bill to Ban Celebrities in Ramadan Transmissions

The Minister added that it is the responsibility of all private channels to broadcast content in accordance with Pakistani culture and Islamic traditions

He lauded PTV and revealed that the state network has been consistent in promoting Pakistan in a positive way and efforts are being made to convert PTV channels to High Definition.

Earlier, the Punjab Assembly has passed a unanimous resolution to ban celebrities from attending and hosting transmissions throughout the month.

The purpose of the resolution is to persuade Pakistan Electronic Media Regulatory Authority (PEMRA) to ban stars and popular entertainment luminaires to feature in Ramadan transmission.

The members of the assembly condemned the idea of celebrities hosting Ramadan programs instead of religious scholars helming the content as they lack the knowledge needed to conduct the transmissions.

Stay tuned to Brandsynario for more updates.

Tinder Vs Bumble – Which One Are People Using More?

By
Kinza Piracha
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Source/ Zoosk

Two of the biggest dating apps on the market today are Bumble and Tinder. While a lot of people use them both, there are probably some people that are using one or the other and have considered making the switch.

There are some huge and glaring differences between these two apps that are both good and bad. Because we all know that using a dating app and putting yourself out there won’t always lead to the most fruitful interactions.

Here are a few differences between the two:

Tinder is mostly considered as a hookup app

It’s no secret that Tinder is considered more of a hookup app. Because guys are usually the ones messaging first, they can say anything they want and it usually has something to do with taking things further (IFYWIM). Of course, there are some guys on this app that use it for real dating, it’s not easy telling them apart though.

Source/ Vulture

Bumble is considered as an app for something serious 

Bumble is used to find love but of course, this isn’t always true, some people use Bumble just to hookup, However, it’s still considered more of a true ‘dating app’ than Tinder is. Typically, you go on Bumble if you want to find someone chill to talk to and hang out with and maybe it will turn into something more from there!

Tinder – Men Vs Women Ratio

Has twice as many men compared to women that’s a pretty big difference to have for an app that claims it’s not all about ‘hookups’. There’s double the number of guys using Tinder as there are women. This could be considered a good thing if you’re a woman who likes her options because you’ll have an unlimited amount on this app.

Bumble – Men Vs Women Ratio

Bumble has a 50/50 ratio of guys to girls, which is the ideal situation for a dating app. This means guys and girls have an equal chance of finding someone they’re interested in. But it also means that there are fewer options overall because there are a much smaller number of users compared to Tinder.

It’s normal to have a discussion on explicit topics on Tinder

It’s acceptable to say sexually explicit things and all girls know the struggle of using Tinder these days. 5/10 guys will message us using some kind of sexually explicit language but it doesn’t work the way they think it will. Though some girls using Tinder are looking for just a hookup, they probably don’t want to be hit up with a comment about it right off the bat.

Bumble has a 24-hour rule of women messaging men 

Source/ Medium

The clear difference between Bumble and Tinder is that women must send the first message within 24 hours of matching. This avoids those creepy messages from guys on Tinder and allows the girl to come up with fun pickup lines. This can be great if you’re good at using pickup lines but it can also be a struggle if you’re not used to taking charge.

Users at Tinder not all successful 

Both guys and girls come in a huge range of Tinder. You’ll find super career-oriented people, have model status and are comedians in their spare time, but you’ll also find people with the opposite traits. It’s a real mixed bag that takes a lot of searching to find what you’re looking for. You’ll be searching for a diamond in the ruff on Tinder.

Bumble has a higher rate of high earning users 

The guys and girls on Bumble are stacked with high paying jobs, good looks, and great personalities. You’ll be hard-pressed to find someone who isn’t the total package. This is one of the great things about Bumble but it can also be kind of intimidating sometimes.

Stay tuned to Brandsynario for the latest news and updates.

Can Quibi Become The New Rival Of Netflix?

By
Kinza Piracha
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Source/ KnowTechie

Between Netflix, Hulu, Prime Video, Apple TV, Disney+, and HBO GO, we’ve almost reached the point where all our streaming services are precisely what all of us resort to for entertainment.

Founded by business and entertainment heavy-hitters Meg Whitman and Jeffrey Katzenberg, Quibi has lined up an impressive slate of celebrities to anchor their programming featuring stars like Idris Elba, Sophie Turner, Liam Hemsworth, and Anna Kendrick.

Being at home due to COVID 19, people are hungry for fresh content and new sources of entertainment, so will Quibi be their savior?

Quibi, that launched on April 6th, 2020 is a novelty that was a short-form video for people as they wait for coffee, waiting for the doctor to see them or the bus. The new streaming service is out with 50 different programs that include unscripted reality shows, short-form documentaries, films, and news.

Although, if the content sounds familiar, what sets Quibi apart is a format. Each episode is less than 10 minutes long and is designed to be watched on a phone. Quibi, it turns out, is short for “quick bite,” and promo materials lean heavily into the idea of “snackable content.”

While it adds a few bucks to the bundle, it aims to beat its competitors by playing the game a little differently.

Source/ Campaign

The latest streaming service is out with 50 different programs that include unscripted reality shows, short-form documentaries, films, and news. But if the content sounds familiar, what sets Quibi apart is a format. Each episode is less than 10 minutes long and is designed to be watched on a phone. Quibi, it turns out, is short for “quick bite,” and promo materials lean heavily into the idea of “snackable content.”

Stay tuned to Bransynario for the latest news and updates.

McDonald’s China Apologizes for Racist Ban on Africans

By
Anusha Sachwani
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McDonalds
Credits: Business Insider

McDonald’s in China has issued a sincere apology after a racist notice issued by the restaurant went viral.

A video shared on social media showed a notice that read: “We’ve been informed that from now on black people are not allowed to enter the restaurant.”

Reportedly, McDonald’s claims it closed the restaurant when it found out about the notice.

This incident took place in one of the branches located in Guangzhou as tensions soar between the locals and Africans.

Mcdonald's Notice
Credits: BBC

According to BBC, hundreds of Africans in Guangzhou were evicted after online rumours that coronavirus was spreading among African people just last week.

China’s Guangzhou is known to be the hub for African traders buying and selling goods and is home to the largest African community in the country.

McDonald’s responded saying that the ban on colored people was “not representative of our inclusive values”.

“Immediately upon learning of an unauthorised communication to our guests at a restaurant in Guangzhou, we immediately removed the communication and temporarily closed the restaurant.”

The restaurant added that it had conducted “diversity and inclusion” training in the branch.

Stay safe and stay tuned to Brandsynario for more news and updates.

Zoom Announces a New Security Feature for Premium Clients

By
Web Desk
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Zoom
Image Source: Smith Collection

April 15th, 2020:  As reported, Zoom – video conferencing application gained a feature, but sadly only in the paid version of the app.

Active servers of Zoom currently exist in the United States, Canada, Europe, India, Australia, China, Latin America, and Japan / Hong Kong.

The novelty feature announced is responsible for handling the data traffic of your video conference. The feature allows the security to handle the information and connection with the newest feature and also assures the higher quality of the transmission.

Earlier, companies including Space X, NASA, and Google discontinued using zoom due to security concerns. The employees were directed to use email, messages, and calls to get the job done.

The feature releases on the 18th of April and is available for premium customers only.

April 3rd, 2020: Multimillion-dollar companies such as SpaceX and NASA have directed their employees to stop using the video conferencing app, Zoom due to ‘privacy and security’ issues.

The company in response has addressed these issues. For the next 90 days, the company will be working on the development of the features. It will conduct a third-party security review while freezing the features for the initial period given.

The outbreak of the COVID-19 has proved to be a blessing in disguise for Zoom as the count of the users has escalated quickly from 10 million to 200 million in a very short span of time.

But it’s also brought more scrutiny on the company’s product security and privacy standards as huge companies now tend to use it given the situation of the world.

April 1, 2020: We are presently forced to stay at homes right now and people who need to assure that their work gets done have to stay in contact with their heads and co-workers via video calls and telephonic conferences.

One such means of communication is via Zoom Video Communications but that is now being sued by a user who claims the popular video-conferencing service is illegally disclosing personal information.

The company obtains data when users install or open the Zoom application and shares it, without proper notice, to third parties including Facebook, according to the lawsuit, filed Monday in federal court in San Jose, California.

Source/ CBC News

Zoom’s shares have more than made twice as much this year as investors bet that the teleconferencing company would be one of the rare winners during the coronavirus pandemic.

The rise in its use comes as more and more people work from home or use the video-conferencing software to keep in touch rather than meet in person.

According to the suit, Zoom’s privacy policy doesn’t explain to users that its app contains code that discloses information to Facebook and potentially other third parties.

The corporation’s “wholly inadequate program design and security measures have resulted and will continue to result, in unauthorized disclosure of its users’ personal information,” according to the complaint.

Source/ Adage

Robert Cullen of Sacramento is seeking to represent other users and asked for a declaration that Zoom violated California’s Consumer Privacy Act. He’s seeking damages under the act and punitive damages.

Zoom didn’t instantly respond to an email after regular business hours seeking comment.

The suit follows a report from the publication Motherboard, which first disclosed that Zoom’s iOS app was sharing data with Facebook. After the report, Zoom told the publication it removed the code that sent the data to Facebook.

Stay tuned for more news and updates on Brandsynario.

Government Launched TeleSchool in Collaboration with PTV

By
Laiba Omer
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PTV network
Image Source: The Express Tribune

15th April 2020: The government of Pakistan has launched a TeleSchool in collaboration with PTV to compensate for the academic loss due to the lockdown amid coronavirus.

The channel will be dedicated to learning only and will be aired from Tuesday across the country from 8 am to 6 pm for online education from class one to 12.

This project will help the government to reach into remote areas were education was limited because of resources. TeleSchool will be able to fill the gap for such areas and also assist other students who are restricted to stay home due to the lockdown to prepare for finals.

“The credit of making this project possible in less than a month goes to unsung heroes: content developers, teachers and staff of Federal Directorate of Education, editors, techs, and producers of Allama Iqbal Open University and PTV,” Syed Umair Javed said.

26th March 2020: The decision was made that a national TV channel in collaboration with PTV will be launched.

A meeting was set up to discuss how the state will proceed further with educational institutes being shut due to the ongoing coronavirus pandemic with alternative educational content delivery mechanisms.

The meeting was chaired by the Federal Minister for Education Shafqat Mahmood, Professional Training and National Heritage.

Coronavirus
Source: India Today

Due to the closure of educational institutes in the country, the educational sector will face academic losses.

Apparently, the new TV channel’s content will be developed free of cost in collaboration with education service providers free of cost to fill up the gap.

Federal Directorate of Education (FDE) will establish emergency learning carters, where subject specialists will be reviewing and scheduling the educational content.

On the 26th of March, the briefing will be given to education ministers’ of all the provinces.

The channel in collaboration with PTV is expected to broadcast in the first 15 days of April. As of now, there are 1098 confirmed coronavirus cases in Pakistan while 8 people have lost their lives, confirms Dawn.

For more news and updates, stay tuned to Brandsynario.

NIBD Starts Clinical Trial With Hilton Pharma On Passive Immunization Amidst COVID-19

By
Alefyah Hasnain
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Source: Times Now

In the wake of the coronavirus pandemic, the National Institute of Blood Disease and Bone Marrow Transplantation has collaborated with Hilton Pharma for a clinical research trial during the current public health crisis caused by COVID-19.

NIBD has received approval for clinical trials for passive immunization to support COVID-19 patients in Pakistan. Dr. Tahir Shamsi, Dean of NIBD is a renowned Hematologist and is working with other medical institutions on this research trial.

The other medical institutions working on this medical breakthrough are:

  • University of Health Sciences Lahore
  • Liaquat University of Medical & Health Sciences Jamshoro
  • Sindh Blood Transfusion Authority
  • Other Government institutions

Press Release by NIBD to announce the clinical trial for Passive Immunization to support COVID-19 patients:

Source: Hilton Pharma, Facebook

The main area of study for the clinical trials will be plasma therapy which involves using plasma from the recovered patients to treat critically ill patients suffering from coronavirus. In the past, such plasma therapy has been used to treat measles, polio outbreaks, and recently to treat SARS and Ebola. The plasma therapy procedure is currently being used in countries like the U.S in order to battle COVID-19.

Hilton Pharma’s support to NIBD includes providing a research grant, regulatory support, training and overall data collection.

Source: Hilton Pharma, Facebook

Follow Brandsynario for latest news and updates.

Dawlance Donates & Delivers 120 Appliances To Indus Hospital To Fight COVID-19

By
Press Release
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Karachi: 14th April, 2020 – Dawlance has completed the delivery of its appliances ranging from Refrigerators, Air-conditioners, electric kettles, Microwave Ovens and water dispensers, as a generous donation to The Indus Hospital (TIH). These appliances will help TIH in the nation’s fight against the threat of Coronavirus pandemic.

TIH shall be using these advanced appliances from Dawlance to enhance its capacity, deliver better care to the patients while storing large quantities of Corona kits and testing-samples that require ideal temperature (below -20 degrees). This itself is a testimony to reliability of Dawlance appliances.

Dawlance aims to equip the doctors and para-medical staff, who are the frontline force against the virus, so they are enabled to save more lives, with timely diagnosis, medical care and treatment for the increased number of patients, during this public-health crisis. These products are being used in TIH Laboratories, Blood centre and the Diagnostic-Vans created for Community-based screening in many cities like; Karachi, Lahore, Peshawar, Quetta, etc.

The Chief Executive Officer of Dawlance – Umar Ahsan Khan stated that; “Being a leading brand of Home appliances in Pakistan – Dawlance is committed to making valuable contributions for socio-economic development of the nation while enhancing the quality of healthcare facilities for the masses, while TIH is providing Free-of-cost, high-quality health-care to everyone.”

Dawlance understands that Pakistan has a weak health-care infrastructure, so it is inspiring the resourceful corporate sector to contribute generously to develop the infrastructure for public-health, safety and a better quality-of-life. Dawlance has an elaborate policy for social-development, promising healthcare, education, awareness and environmental protection on a large-scale.”

“The consumer-focused brand of Dawlance has continued to evolve for more than 4 decades now. As a fully-owned subsidiary of the 3rd largest home appliance manufacturer in Europe – Arcelik Turkey, Dawlance will continue to support the most credible healthcare institutions, and the hospitals designated for COVID-19 treatment. Using digital media and various channels, we are also engaging and informing the public at all levels.” Umar Khan added.

In the wake of this global pandemic threat, hundreds of nations have locked down their cities, to ensure social-distancing, while broad-based precautionary measures are also being taken in Pakistan, to prevent an exponential spread of this ailment. Corporate entities must play a generous role in enabling timely diagnosis and treatment of COVID-19 patients. This way major damage can be prevented.

So far, the spread of COVID-19 in Pakistan is manageable, only if the people act responsibly, take precautions, do not leave their homes unnecessarily and wash their hands regularly. The next few weeks are critical to contain and eliminate this disease, so the economic impact of this lockdown can also be minimized, especially for saving the poorest segments of the society. Dawlance is committed to making sustainable efforts for the nation, to prevent any socio-economic challenge in the future too.

Taher Shah Shares The ‘Philosophy’ Behind His Latest Track

By
Web Desk
-

15th April 2020: Tahir Shah’s latest song, Farishta just released last week. Fans on social media were confused as to what the meaning of his latest track was. Shah took it to his twitter to explain in detail the philosophy behind his latest track.

Check out for yourself!

 

The song’s exclusive message is an innocent child can change the world with just one cute smile which can bring peace in the world because children are the angels of the earth.

Shah has dedicated the song to his beloved son.

April 11, 2020: Taher Shah became a viral sensation with his song Eye to Eye, after which he released ‘Mankind’s Angel’. The singer vanished after that and has suddenly appeared during this already difficult, quarantine time with a new song, “Farishta” released today at midnight!

The song Farishta has an animated video and plays Taher Shah’s vocals in the background. It has disappointed people since it was expected he would again appear with his open hair in a different colored robe this time? His last two videos were shared and viewed multiple times over social media.

As predicted, this song has made an uproar over social media, the comments on the song are definitely worth a read to make your day as entertaining as ever!

A lot of people are concerned about his creativity, after four long years all Taher Shah could come up was a translation of his previous song? Hmph!!

 

A new quarantine past time for those who are bored and have nothing to do!

While many believe the new song can be used to battle COVID-19!

Watch the latest song, ‘Farishta’ by Taher Shah here!

 

What did you think of the latest song by Taher Shah? Let us know in the comments below.

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