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Samsung Vice President Sentenced To Prison For Nine Years In Bribery Case

Image Source: Strategy Online

Samsung Electronics Vice President has been sentenced to prison for nine years in a case that led to the downfall of their former President Park Guen-hye. Prosecutors demanded that the length of the sentencing of Vice President, Jay. Y Lee is justified, considering the influence of Samsung over South Korean economy and as it holds the position of being one of the largest companies in the world and the biggest family-owned conglomerate in South Korea.

Image Source: Getty Images

Background Of The Case

The Korean Herald reported that in the final hearing, the prosecutors claimed that the influence and strength of Samsung’s empire is so much that analysts, policy-makers and experts often divide the market into Samsung and Non-Samsung segments. The final ruling of the case has been scheduled for 18th January 2021.

There is also another case ongoing involving Vice President, Samsung Electronics, Jay. Y Lee over accusations regarding fraud in the books of accounts and stock-price manipulation and it is predicted that the odds are not in his favor. The proceedings for that case began in October 2020.

In 2017, Lee was convicted for bribing Park and her close associate Choi-Soon-sil and was sentenced to five years in prison, the case which led to a series of investigations against Senior Samsung Electronics’ officials. The prosecutors alleged that Lee-Kun Hee bribed certain influential people to buy the Government of South Korea’s support in backing his control over Samsung, which he would inherit from his father who was the Chairman of the company at that time.

The scandal was so massive that it led to his impeachment, and a 25 year sentence which was later reduced after Park’s lawyers appealed upon which he was released in 2018. In August 2019, the Supreme Court Of South Korea overturned the ruling, calling it too lenient.

The Chairman of Samsung, Lee Kun-hee Passed Away In October 2020:

The Chairman of Samsung, Lee Kun-hee who transformed the company and made it to be one of the biggest companies in the world and turned it into a tech giant passed away two months back in October 2020 after suffering a heart attack. He was the wealthiest person in South Korea and had an estimated worth $20.7 Billion according to the tax records in the South Korean tax system. Fortune Magazine reported that his heirs would be potentially liable for estate-taxes worth $10 Billion dollars which explains the reason why the family and its business empire is so influential in the South Korean Economy.

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The Brain Chip – All You Need to Know About Neuralink

The entire world was attempting to make something other than what’s expected as far as innovation and needed to turn into a first-mover in each perspective of the technology world. In the interim, a tech entrepreneur Elon Musk launched something else in 2016 by dispatching the idea of Neuralink. Yeah! Neuralink is a shocking and amazing idea proposed by Musk, because when it comes to Elon Musk then he is astounding in terms of innovating and inventing different technologies

Musk and his team started their work on innovative brain-machine interfaces (BMI) and this small coin-shaped chip was interesting so far because connecting the human brain to the internet is very intriguing.

Developing natural interfaces and monitoring brain activity is the main goal for Musk because currently, they want to lead this goal for curing and help paraplegic people not only by monitoring but also acting on it. Additionally, this chip will help those individuals who have brain memory disorders and having faults in sensory functions.

Neural Engineering

This eye-opener innovation pushing the boundaries of neural engineering extremely far because Musk and his team are working on a connection between neural and a computer with the Link, this is the first neural implant design that any person can control their mobile phones or any other electronic gadgets from their brain.

On 29th August 2020, Musk unveiled his chip characteristics at Neuralink’s event and gave a demo of putting chips in the brain of 4 pigs to demonstrate his ambitious plans to create a working brain-to-machine interface.

After putting a chip in a pig named Gertrude, the actions and all the activities related to the brain appeared on a graph which indicating all her neural exercises and the processors sent wireless signals on the graph when she was looking for food.

The Design

There is a ton of complexities in the design of Neuralink because when it comes to the brain, things get more complex. A thread formed a micron-scale embedded in the mind which contains more than 3000 electrodes for identifying neural signs.

The Link will be 100% inside your mind and will process all the neural signs. The coin formed chip will be set in your skull through a completely robotized framework and after putting it inside your brain the chip will be removed and replaces with The Link.

Controlling devices from Your Brain?

Just imagine, that an individual can control the smartphone from the brain instead of tapping and tapping. This chip will allow you to interact with any online media, arranging media collections, draw complex plans, anything you can do in an alternate path just by thinking about it.

Elon further articulated that, an App will be given that will permit you to control gadgets with Bluetooth and guide you on how to utilize this chip. During the event, he also talked about the charging of the Chip and he stated that 12-Hour charging will be required wirelessly every night, although it was not exactly determined how.

Thus, eventually, this will be an immediate connection between the brain and everyday technology however the underlying objective is to help paraplegic people.

The official release date hasn’t affirmed at this point and it isn’t marketed yet. Everybody is interested and curious about this innovation and it may be considered as a future of neural designing or engineering, yet we simply need to stand by when it will hit the stores.

Sharing Joyous Moments With Nestlé Raita

Written By: Rafay Mustafa Kazmi

With 2020 coming to a close, our year has been full of lockdowns and social distancing. With the negative atmosphere that has come with 2020, Nestlé Raita has done something to perk everyone up.

With the kind of strong flavour profiles that exist in our cuisine, we often need the right condiment. In Pakistani cuisine, that condiment is Raita. Available in two variants, Nestlé Raita exists in a Zeera option and a Podina version, both of which are enjoyed nationwide. Nestlé Raita came up with a video that reminded us all on how we can share joyous occasions and experiences while still socially distancing.

Nestlé Raita’s video showcases how two of our most beloved power couples enjoy a meal together on a video call. The lovely Shaniera Akram and the legendary Wasim Akram join the newlyweds Sana Javed and Umair Jaswal to share their favourite variant of Nestlé Raita, enjoying the festive atmosphere that the call brings about.

The entire video call plays out wonderfully as the four of our stars enjoy each other’s company despite being far apart. The excitement that Nestlé Raita brings about in the video is apparent as the Raita is passed from frame to frame till it reaches Shaniera who is positively overjoyed on receiving her plate with Nestlé Raita.

With the release of the celebrities’ video, what followed was amazing as people craving for an activity to enjoy with their distant loved ones jumped at the opportunity Nestlé Raita’s video presented them. Numerous foodie groups, along with different social media personalities joined in the activity, sharing their favourite dishes with their preferred Nestlé Raita option along with the joy the mutually shared experience brought with it.

All in all, Nestlé Raita’s campaign showed how even in such troubled times, with the issues most of us have had to experience this year, there are still ways to have a great time with your loved ones. People from all across Pakistan, from all four provinces, shared their favourite dishes and the vastly different flavour profiles and taste palettes that exist in our cuisine were fully apparent for everyone to see!

 

2020 TECNO’s Year Of Success With Innovative Campaigns & Product Launches

In these past few years, many transnational smartphone brands have come to Pakistan for business. These companies bring along many technological advancements catering to the tech needs of the people in the country. TECNO, the renowned Chinese smartphone brand has been seen making great progress with multiple successful tech devices in Pakistan. It has established a vast customer base and is famous for providing the best quality products at a reasonable price. But what makes TECNO stand out from other phones in the market?

First is its latest technologies and the most reasonable price segments. The second is its innovative and one of a kind campaign ideas and social media engagements. TECNO’s year began with the celebration of Camon 12. TECNO did an online activity with the Hashtag ‘Barey game ka Bara Khiladi’ on TikTok receiving millions of views. It also engaged the cricket superstars Shoaib Akhtar, Hasan Ali, Younis Khan, Umar Gul, and Abdur Razzaq for its offline campaign engaging youngsters from all around Pakistan.

The night photography king, Camon 15 came with Mehwish Hayat being announced as the ambassador which created a buzz on social media. The launch event was the first-ever smartphone launch to be premiered on the top new channel, GEO News. #CamonShow reached 150 MILLION views on TikTok, becoming one of the most used hashtags in that period. The phone received over 3.4 Million sale orders within two hours of its unveiling.

TECNO has proved that ‘Innovation is the key to success!’ The leading smartphone brand has been bringing innovative ideas for its products and campaigns. For its Spark 5 Pro campaign, the brand started the #GiveMe5withSpark5 TikTok challenge which took the internet by storm. It involved the top TV actresses Sadia Khan, Yashma Gill, and Hina Altaf and reached new heights by reaching over 200 Million views on TikTok in just a few days.

For its Spark 6 campaign, TECNO brought forward Pakistan’s first-ever short action film sponsored by any smartphone brand “Real Hero”. Starring the superstar Ali Zafar and directed by the eminent Asad ul Haq, the film took the customers and fans by storm. It was top trending on all social media sites and fans went crazy with excitement till it was finally revealed. The gaming phones from TECNO were also a great hit, the Pouvoir 4 series. Equipped with a 6000mAH king-size battery, and an empowering processor, the phones were a treat for gamers and videographers. TECNO POVA was called the ‘Real Gaming Phone’ with a monstrous G80 processor.

TECNO didn’t stop here. It introduced its Photography King Phones Camon 16 Premier, a limited edition with only 200 units that sold out instantly. Camon 16 came just in time with an ultra-clear night photography experience. The trademark TAIVOS camera technology with six core functions made this the ultimate solution for photography, giving you an SLR feel. The phones were a huge success both on online and offline markets, leaving social media abuzz with excited fans and happy comments.

With all these amazing campaigns and social media strategies, TECNO has proven itself to have pioneering skills in campaigns and social media engagements. The success, the amazing products, the millions of views, and millions of units sold, are proof of 2020 being a successful year for TECNO! We hope TECNO keeps up with its quality work and brings much more innovation for its fans in 2021.

Will COVID-19 Vaccine Protect Us From The New Strain?

COVID Vaccination Centers
Image Source: CGTN

After COVID-19 ruled the earth for an entire year, humanity heard the good news that the pandemic’s vaccine had been found. As the world rejoiced, it had to soon accept the fact that happiness was short-lived. While the scientists were busy developing the vaccine, the illness was also mutating. The moment the COVID-19 vaccine was announced, soon the world saw another version of the pandemic.

COVID track record

It turns out that the new variant of COVID 19 is leaving the affectees blind as well. And it was more contagious (more than 50%) than the original virus. As people were grappling at this thought, they were bombarded with the news that yet another variant of covid strain was around the corner.

covid-19 vaccine
Image Source: Anadolu Agency

Now the question becomes that will the vaccine work on the new variants? Some experts have hypothesized that it may actually work. However, they will have to confirm that. That said, the scientists will still be working on developing separate vaccines for the variants.

The Experts on COVID-19 Vaccine

One of the top US infectious disease experts, Dr. Anthony Fauci, has announced that the existing vaccine will probably block all virus variants. However, the scientists will test it too.

Viruses most certainly do mutate as they interact with populations. Since the virus has already spread to the corners of the earth (did you know covid was detected in Antarctica as well?), every environment is going to have a different effect on the strain. But if the change is very severe, the experts say the original vaccine will not work in that case.

Moncef Slaoui, the chief science adviser for the U.S. government on the COVID-19 pandemic and vaccine, said: “My expectation is, this will not be a problem.”

Image Source: MEO

So basically, no one is expecting the virus to mutate that severely.

Well, don’t jinx it, considering 2020 hasn’t officially ended yet.

Stay tuned to Brandsynario for the latest news and updates!

I Am The Change Awards 2020 – Meet The Frontline Heroes

Every year, Engro Foundation – the social investment arm of Engro Corporation – recognizes local change agents and highlights projects that aim to improve lives across different spheres, through its flagship initiative of I Am The Change (IATC) awards. Amidst the global pandemic, the IATC 2020 invited frontline workers, who could be self-nominated or nominated by supervisors/head of organizations, to share their inspiring stories of creating community impact in the fight against COVID-19.

Following an extensive review of more than 100 applications in five categories, an external jury and IATC team at Engro Foundation chose eight recipients from public sector health professionals, doctors, healthcare workers and blue collar staff involved in NGOs or industries tackling COVID-19 relief efforts. Each recipient will be given a cash award of PKR 500,000 in recognition of their efforts.

Below are some inspiring stories of the IATC 2020 recipients, who created strong community impact in the fight against COVID-19:

Raja Muhammad Iqbal

Raja Muhammad Iqbal is a retired subedar from Army Medical Corps, currently appointed as the Senior Nurse to Mian Muhammad Bukhsh Trust Hospital. During the pandemic, Mr. Raja has remained available for duty and had more interactions with the COVID-19 suspected and/or positive patients than any other nurse at the hospital. At the start of the pandemic, Mr. Raja stayed on the premises of the hospital 24/7 and volunteered his services for over-time work, recognizing the need to serve his country once again.

Speaking on behalf of healthcare professionals, Mr. Iqbal shares, “we will continue to remain steadfast and work towards decreasing the footprint of the disease. I have been deployed on the border and contributed in wars so it was my passion to help that propelled me to continue to serve in the line of duty. I am truly humbled to be presented with the IATC award and hope that such initiatives continue to reward and recognise frontline workers.

Bilqees Abdul Shakoor         

                                                

 Bilqees Abdul Shakoor, a Master of Philosophy and Economics graduate, volunteered as a camp manager under civil administration at the Chief Minister Delivery Unit Quetta, during the first wave of the COVID-19 pandemic. Her main duties as the camp manager were to ensure proper disposal of medical waste, which was used to treat COVID suspected and/or positive patients. While volunteering at the COVID camp, she contracted the virus herself but that did not weaken her resolve.

Past my recovery, there was evidence to support that COVID-19 recovered patients were not at immediate risk and this only encouraged me to continue my work. I felt that this shared experience allowed me to connect with the patients even more”, she said.

As one of the few women working at the RDA camp, Ms. Shakoor overcame the challenges her gender posed and continued to work in the quarantine camp. She also worked at Fatima Jinnah Hospital laboratory to take samples of the COVID-19 suspected patients and volunteered at Quetta’s online team to reach out to families who cannot afford basic food and provide them with Rashaan by fundraising.

Naveed Parvez

Naveed Parvez was nominated for his contributions in outdoor work at the Karachi Down Syndrome Program. As the main frontline worker, his efforts furthered KDSP’s mission of assisting families of individuals with Down syndrome that were severely affected during the pandemic, including households where there was a serious risk of infection. Naveed led grocery drives to support various poverty-stricken families and provided 40 families with material kits including stationery, study tables, toys, arts and crafts material to assist virtual sessions for children with Down syndrome.

Speaking about his experience, Naveed shared that prioritizing his own and his family’s safety was the hardest task considering he had to distribute rations to areas where SOPs were not being strictly followed.

This serves as an immensely memorable experience and I feel fortunate to have been given an opportunity to serve in such dire circumstances”, he added.

 Sana Sharif

In the wake of the pandemic, there are many communities that were at the risk of being forgotten, one of them being the incarcerated. Through her association with Legal Aid Society (LAS), Program Manager Sana Sharif conducted a series of meetings with senior prison officials including the IG Prisons and DIG Prisons in order to understand the nature of demands from prisons in the context of combating the threat of COVID-19. She ensured timely achievement of legal aid clinics, free legal advice and interviews, and representation of the incarcerated in 8 Sindh-prisons. With a Master’s degree and extensive experience in Development Sector Support programs to her credit, Sana supervised LAS staff across 15 districts in Sindh during their visits to Superintendents of all 24 prisons and led the distribution efforts of the required PPEs in the entire Karachi and Hyderabad division. These efforts are what led her nomination and recognition for the IATC award.

According to Ghias Khan – President & CEO of Engro Corporation and Trustee of Engro Foundation, “The IATC award recipients truly depict how heroes are born in times of crisis. As a Pakistani organization committed to solving some of the most pressing issues of our time, it is a very humbling experience for us to learn from and celebrate the achievements of these individuals and institutions who rose to the occasion. Together, InshAllah we will emerge stronger and united as a nation from this pandemic.”

Ayeza Khan’s Doppelganger Is Breaking The Internet

ayeza khan doppelganger
Image Source: The News

The internet has laid their eyes on another celebrity doppelganger and now it’s becoming impossible to unsee it! You’ve got to see this one.

Ayeza Khan’s Twin Found In Brazil

The beloved actress of Pakistan, Ayeza Khan is renowned for her acting skills for sure. However, her striking beauty is what pulls people towards her more. We’re always wondering, how is it possible to be this drop-dead gorgeous? It turns out that a girl shares that beauty all the way in Brazil!

 

View this post on Instagram

 

A post shared by Letícia Almeida (@leticia)

Meet Leticia Almeida from Brazil whom the internet has labelled as a doppelganger of Ayeza Khan. The woman doesn’t know yet but we’ve all started fangirling over her and our very own’s uncanny resemblance.

Are You Convinced?

Look at the two side by side, isn’t the resemblance striking and oh so real? They share the same features when it comes to the eyes, nose and lips and the shape of their face is clearly similar too! But it gets better, Almeida is also an actress in Brazil and has two children of her own.

ayeza khan doppelganger
Image Source: INCPak

It seems as if the two are mirror reflections of each other with the reflections being continents apart.

About Leticia Almeida

Almeida is a popular influencer and model in Brazil. Her social media profile on Instagram has over 1.2 million followers full of modelling shots and also baby pictures. Almeida’s children are unbelievably gorgeous, chubby and just downright adorable.

 

View this post on Instagram

 

A post shared by Letícia Almeida (@leticia)

The doppelganger of Ayeza Khan has also shared several pictures of hers sans makeup and the resemblance is most striking then. The two are definitely a doppelganger couple to look out for.

Doppelgangers of 2020!

It seems our 2020 was sprinkled with several realizations of celebrity doppelgangers. One after the other, netizens scoured the internet and found people who looked like our beloved and accomplished actors. Just recently, Naimal Khawar’s sister was likened to Madhuri Dixit while Hamza Ali Abbasi’s sister was found to be Katrina Kaif’s doppelganger.

Not to forget the hundreds of others we have found, like Mahira Khan’s, as we fought our way through 2020 and killed boredom.

What’s The Fuss With Doppelgangers?

The thought of having one is exciting for many. There’s a scientific fact that each person has 7 look-alikes of their in the world! So each time someone’s doppelganger is found, it’s a win that suggests 1 out of the 7 are now acknowledged. Have you found yours yet?

Stay tuned to Brandsynario for the latest news and updates.

Goodbye 2020, Hello 2021 – Twitteratis Share Their Thoughts

2020
Image Source: Brandsynario

Saying goodbye to 2020, a year fraught with hardships and distress is turning out to be more emotional than we expected! 

Twitteratis Share Their Thoughts

A Year of Hardships

This year has been tough on each person we have come across, we have connected with, and we have known. As parents struggle to homeschool their children, children struggle to remain home, jobs become #WorkFromHome, and loved ones fall sick, we have faced distress.

It’s true that to each person, their struggles are the priority, but when the news keeps spewing one bad news after another, it takes a toll on your mental health too. We have lost so many renowned celebrities this year, countless ordinary citizens, loved ones, and nature again.

Leave It All Behind

Though we can not be sure of what 2021 has to offer, we can be hopeful? We have become afraid of optimism in 2020 after being disappointed so many times. However, a new day is dawning, shouldn’t hopes be too?

Twitteratis have the same thoughts. Here’s your insight into what people across the world are thinking:

What Can You Fit In A Few Seconds?

This video curated by someone shows the amount of grief and terror one can encapsulate in just a few seconds. The video is a round-up of the worst events that affected us in 2020, and it is truly astounding.

Conflicting Feelings

A Twitter user also shared this post that touched us profoundly. Often we take for granted how time passes us by. On a micro level, we’re fixated on giving each day and getting the work done without realizing soon; this will be years.

The next year will be merry for some while grieving for the others, or it can be both. 

As we approach the new year, let us vow to be healthier and savor each day. There are good things to come!

What Did You Start This Year?

This year was also a year of firsts for many. Those who never stepped a foot in the kitchen now became #quarantinechefs while others started a new hobby.

The quarantine was a blessing in disguise for many, too, as they learned to follow their hearts and become one with their true calling. Did you have any passion that was always unfulfilled, and did you start it this year?

Stay tuned to Brandsynario for the latest news and updates.

Leap To Space This New Year’s Eve With realmeow Space Adventure Livestream

realmeow

The young and trendsetting smartphone brand is back again with a trendy gift for its fans on New Year. With farewells to 2020 and hellos to 2021 realme brings an exciting little hero to spice up your New Year’s Eve. realme shall be premiering realmeow’, its Chief Trendsetting Officer that comes to democratize trendsetting culture and showcase the diversified personality of Gen-Z.  ‘realmeow’ movie will be Streaming Live Globally on realme’s Official Facebook Page at 1700 PST on December 31, 2020.

There was a trailer released on realme’s official social media accounts that have mesmerized the audience. realmeow is a combination of high technology and a trendsetting design inspired by a cat. Coming from the Trendsetting Planet, realmeow is of bold and street-style design, representing the spirit of ‘Dare to Leap’. It is independent, breakthrough, fearless, and agile. The character is the co-developing efforts of world-famous director Mark A. Walsh. He is the Directing Animator of Pixar’s Finding Nemo and Character Developer of Pixar’s Monsters, Inc.

realmeow comes from an unknown world, an unprecedented culture. He came from a galaxy far away from the Earth after receiving an undefined signal. The trendy Hero, realmeow is said to have four personalities that are also the core of realme’s spirit of ‘Dare to Leap’. He possesses several superpowers. He came across many adventures on Earth that shall be portrayed in the movie on the 31st of December.

The trailer for the film has created enormous hype on social media. With a yellow body and a pair of black laser glasses, realmeow looks very mesmerizing. The forever 18 character looks sharp with attitude and impulsive with energy carrying the spirit of realme’s slogan ‘Dare to Leap’. People are now anxiously waiting for what the movie embraces. Let’s all wait and see what adventures realmeow went through with his time on planet Earth.

Aamir Liaquat’s First Wife Reveals Details Of How She Was Divorced

Aamir Liaquat

Aamir Liaquat is famous for not just his religious shows but also for how he says ‘Aam khaaye ga?‘ He was married and had children with his wife. They looked happy, but then again, you never know what really happens behind closed doors, not until they tell you.

The Case of Multiple Marriages

He made news when the news for his second marriage went viral. He had married an actress by the name of Tuba. As the famous celebrities like to prove that they are happily married and are balancing between their two wives in an ideal manner, Aamir Liaquat also did that. But clearly, he wasn’t able to. And this is exactly what women mean when they are against men marrying multiple times. While men try to say that religion gives them the right, the women really imply that they know very well men are incapable of balancing love and responsibility for all of them.

And Aamir Liaquat just proved the women’s point all over again.

Aamir Liaquat First Wife

Syed Bushra Iqbal, his first wife, took to Instagram and Twitter that she is divorced. She further clarified the way she was divorced, and it was indeed very irresponsible. She mentioned, ‘divorcing me is one thing, but doing it in front of Tuba on call at her request was perhaps the most painful and traumatic thing for my children and I.’

Image Source: Bushra Iqbal/ Instagram

Reactions of social media users

People were not just shocked but wholeheartedly supported her. They told her to practice sabr because karma will take care of both the perpetrators in her case.

Bushra had also notified her fans on Twitter as well. They were all unanimously supporting her. Mostly, the people wanted to tell her that getting out of this relationship was better for her, considering this situation must be nothing but toxic for her.

Moreover, some even started bashing Tuba since Bushra had named her to be the reason for the divorce. But the good part is that Tuba was not being bashed in isolation. Aamir Liaquat was also slammed equally for his actions and not being able to make better decisions.

Most importantly, though, she received quite a lot of prayers.

Whatever became the reason for this divorce, whatever was the situation which led to Aamir Liaquat doing this act, I do agree with Bushra on the way this act came to pass.

Stay tuned to Brandsynario for the latest news and updates!

CSS 2021 Examination Dates Finally Announced

CSS 2021

CSS exams are conducted by the Federal Public Service Commission (FPSC). The commission has announced the exam dates for CSS 2021 already.

Most of the Pakistanis who want to make something out of their life and do something for the country appear for CSS. They can belong to any background regardless of class, religion, caste, or sect. As long as they clear the exam and the interview, they can contribute to the country’s development. The registration for these exams happens in October generally. And after that, one prepares for it until the date sheet is released. So for this year, 2021, the exam date is available.

CSS 2021 exam schedule

The exam will start on Thursday the 18th of February and will end on Friday 26th February 2021. There will be two sessions. The first session will be in the morning. The timings for it are 9 am to 12 pm. The next session is in the evening from 2 pm to 5 pm. The evening sessions will follow the schedule from Saturday to Thursday. For Fridays, the evening sessions will be from 3 pm.

Authorities have said that the candidates will have to follow the COVID SOPs strictly. They have also asked the candidate to visit the website regularly to be in the loop for all the updates.

Candidates, however, find it unfair considering they will have to appear for two exams on one day daily. Considering these exams are known to be very difficult, they just might have a point.

Stay tuned to Brandsynario for the latest news and updates!

United Alpha To Launch Another Affordable Hatchback In Pakistan

Vehicle Alpha by United Hatchback
Image Source: pakwheels.com

Newer and newer automobile brands are entering the market these days. Where Toyota and Honda were the most known brands, many more are appearing now. Of course, that doesn’t mean that Corolla and City are not in Abundance here. Whether it is a sedan, Hatchback, Compact or SUV, Pakistan sees every vehicle. Just some months ago, it was reported that someone ordered a Lamborghini in Islamabad.

It is different news what it cost the individual to ship one but the underlying point is the same. Pakistan is slowly catching up in the automation race. There have been so many new vehicle releases in Pakistan in 2020 alone that one can just keep marvelling at it. So, in light of recent brands, a brand by the name of United has taken form in the country too. Now, it’s about to release their most affordable Hatchback to Pakistan!

United to launch hatchback
Image Source: unitedmotors.com.pk

United Brand:

The United Brand is relatively new to Pakistan, but that doesn’t mean it comes with bad tidings. There have been numerous whispers and talks about how this brand is set to release some impressive vehicles. The United Bravo has some of the best specifications one can have in that price bracket. It offers premium features and gives solid competition to Suzuki Mehran.

So, what is this new Hatchback that everyone is talking about? Yes, United Alpha (Military Alphabets) is set to launch yet another affordable Hatchback in Pakistan. What features will it have? Can it live up to people’s expectations? Let us dive into the details of the vehicle itself.

A Hatchback Made Affordable:

This vehicle is to be known as Alpha. Previously, it was known by the name of Cherry QQ. It seems that this will be the first car launch of 2021. The car comes equipped with a 993cc 4-Cylinder engine and Euro 4 transmission technology! United Motors has about 35 dealerships in major cities of Pakistan. They can expect an inflow of customers.

The car will accommodate a 5 Speed Manual Transmission with power steering and power windows. Not just this, the company intends to launch an automatic variant of the vehicle sometime in the near future! Its competitors are expected to be KIA Picanto, Suzuki Wagon R. The vehicle will launch on 2nd January 2021.

United Alpha cheapest hatchback
Image Source: pakwheels.com

Future Of The Brand:

We have yet to see how this move by Alpha plays itself into the hands of the consumer. After all, it is the people who are going to be reviewing the vehicle. There is no doubt that United Alpha intends to go all-in on this hatchback. However, much is left to be unveiled by the audience as the vehicle is set to be released.

Before we end the article, we must highlight the answer to the question everyone is wondering. Yes, the price of the vehicle. The United Alpha is said to be launched at a cost of less than Rs.15 Lac. That is a little lower than it’s competitors and could seem like a worthy buy due to its features!

Stay tuned for more from Brandsynario!

Gigi Hadid Shows Her Pantry Which Shows Her Desi Glimpse

Image Source: Hollywood Life

American Supermodel Gigi Hadid, known for her glamorous shoots and fashion, took the Pakistani internet community by storm when he shared her spices’ collection, which surprisingly shows Shan Masala. Gigi, who is in a public relationship with ex-One Direction member and British-Pakistani artist, Zayn Malik recently gave birth to her daughter back in September amid a pandemic.

Why Did The Super Model Decide To Post Pictures Of Her Pantry In the First Place?

A few days ago, the supermodel hopped on the bandwagon and decided to do the “Post A Picture Of” challenge that urged the followers to ask for pictures of a certain day, event or a random occasion.

Image Source: Hollywood Life

The Desi Twitter completely lost it and started to trend #GigiGotShan when one of her fans randomly asked her to post a picture from 15th September 2020. She shared the collection of Masalay that she used during her pregnancy. Surprisingly, everyone could see the image of a box of Shan Masala, which is a familiar household brand, not only in Pakistan but in the houses of Desi communities all around the world.

Desi Twitter exploded with joy upon spotting the box of Shan

Upon catching a glimpse of a Shan masala box in Gigi Hadid’s Pantry, desi Twitter took pride and expressed their joy, poking fun at the desi influence her relationship with Zayn must have had on the American model of Dutch descent.

After numerous people identifying the box of Shan masala and tweeting about it, #GigiGotShan started to trend on Twitter.

The barrage of tweets pointing out Shan Masala’s box in the supermodel’s pantry got a hashtag #GigiGotShan to trend, which shows her influence and the love desi people expressed for her choices.

Gigi Hadid gave birth to her daughter in September and had shared her journey of pregnancy and motherhood on her social media.

The couple reportedly quarantined at a farm in the rural area of Pennsylvania since May because of the Covid 19 pandemic.

She broke the news of the birth of their daughter in Instagram which was met with love and support from people all around the world.

After the birth of her daughter, she often takes time to reflect back on her pregnancy and shares intimate details with her 64 million followers on Instagram every once in a while.

Lets see how much Gigi Hadid shares with her fans in the future and only time will tell whether Shan Masala is the only thing Desi about her or is there more to her that we Desi people are yet to see.

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TikTok Soon To Launch An App On Samsung Smart TVs

Smart TVs
Image Source: Samsung

Tiktok was primarily an app centered at GenZ. It quickly gained recognition and millions of users. With people creating amazing content, they gained fame. They became influencers with their videos trending on numerous social media platforms and not just TikTok, seeing that they probably decided to increase their reachability and include a larger audience than what was initially accessible through smartphones. Hence, we find TikTok trying to become available on Smart TVs.

Samsung’s Smart TVs

TikTok is now in partnership with Samsung Electronics Ltd. The idea is to bring exclusive content into the home setting. So now households will be able to consume TikTok content on Samsung Smart TVs all over Europe. And this will start with the UK. So the consumers will be able to view ‘For You’, ‘Following’, ‘most liked’, and ‘most viewed’ feeds on the TV. Overall, the content has been divided into 12 categories: comedy and gaming to food and animals. One can also access cooking hacks, fitness tips, fun facts, and other related stuff from #LearnOnTikTok. This will be a true home viewing experience.

TikTok TikTok Everywhere

Interesting to note is that it will be available even on the Smart TVs of the 2018 model. They can be 4K or 8K. In fact, it can also be the Smart Monitor, the Frame, and The Serif.

All the user needs to do is download the app from the Samsung Smart TV App Store. As for the potential consumers of Samsung, they will get it pre-installed. And you don’t even have to be a TikToker to use the app. Moreover, they will also be able to interact with content as well, and if they do not deem it proper, they can block out inappropriate content as well.

Statements by the two companies

Director TV/AV Samsung Electronics said:

“We are exceptionally proud and excited to be able to launch the TikTok app on our Smart TVs. At Samsung, we strive to give our customers an unrivaled content offering to guarantee endless entertainment. The latest addition of TikTok to our app line-up unlocks a new entertainment experience. With our QLED technology, customers will be able to watch the TikTok content creations on a big screen with lifelike picture resolution to maximize their viewing experience.”

Rich Waterworth, General Manager, TikTok UK, said: “The past year has dramatically changed the way we live, work and play. More of us are spending more time at home, watching TV with loved ones and enjoying the content that entertains and educates through our smartphones.

This has led us to think about how we can bring the creativity and joy of TikTok to even more people across the UK. Our new TikTok app will do just that, giving the millions of Samsung TV owners access to our trending recipe hacks, comedy skits, challenges, and more – straight into living rooms across the country.”

Stay tuned to Brandsynario for the latest news and updates!

Here’s The Best Off-Road Vehicle 2020 Pakistan

Best vehicle for off-road
Image Source: autoevolution.com

Vehicles come in many shapes and sizes. Whether it is a sedan or an SUV, each is specific to its own application. When you’re looking to go fast down the highway road, maybe a Sportage sedan is your best bet. Going for a place where it’s difficult for bigger vehicles to get into, motorcycles, and compacts is your go-to option.

Similarly, for off-road terrains, SUV is your best option. They can easily drive over rough ground and can last for longer periods of time. Plus, it is known that Diesel engines are the most efficient out of all of the running ones. So, which is the best Off-road Vehicle in 2020? Let us dive into the details as to who won in this area!

Off-road best vehicle
Image Source: trendhunter.com

The Best In Off-road:

One can already guess which of the vehicles in Pakistan are meant for Off-road drive. They have to be big, robust, and they have to have the utmost endurance. So that leaves out sedans and compact vehicles. What are we left with? Yes, you reached that conclusion correctly. We are now going to look at SUVs.

The best one on off-road terrain in 2020 is the Toyota Land Cruiser 2020. It comes under the 200 series, and it is a vehicle worthy of a mention. It not only triumphs over a lot of the vehicles in its league, but it’s also price bracket might drop your jaw. It is an SUV with 4×4 capabilities that has grown into somewhat of a Titan over the years.

The Specifications:

The 2020 version comes in mainly three variants: Diesel and the third is Petrol. The engine capacity is a staggering 4.4-4.6 litre, and this is just the start of what is a most impressive engine. The 200 series comes with two engines. The first one being a 4.5 Litre Twin Turbo V8 Diesel and the second being a 5.7 Litre Dual VVT-I V8.

This variant is featured with an 8 – Speed Automatic Transmission. Talking about interior features, the vehicle has a classic 7 seater layout with three rows of seats. It has an infotainment system as well as front heated electrical seats. The interior has so many features; you could spend hours on end just checking them out. What doesn’t this vehicle have? You name it; it has it!

The best Off-road vehicle
Image Source: thecarconnection.com

The Price Bracket:

Wait till you hear what the writer of this article is about to tell you. Yes, despite this being a monster of a vehicle, it is no less in its price bracket. The Toyota Land Cruiser is currently being sold at a price of Rs.4 Crore 16 Lac and Rs.5 Crore 26, Lac. Yes, you read that correctly!

Despite the bracket, it is a vehicle Definitely worth a glance at. Whether you’re a fan of old SUVs or new ones, both can serve as champions to mastering the off-road terrain.

In such specifications, this vehicle is worth the buy if you’re willing to go off-road. Despite the price bracket, it is a robust vehicle made for such terrains.

Stay tuned for more from Brandsynario!

5 Pakistani Celebrities We Didn’t Hate In 2020

Trollers love to troll. Give them any content, and they will make sure they start trolling people. The celebrities become the most trolled considering their reach. But as the year comes to an end, we decided to see if we, as a nation, were nice to at least some of the Pakistani celebrities. And it turns out, some own up their stardom, and since they own it with grace, people love them. Here is a list of people who we loved in 2020.

1. Saba Qamar

That one actress who is truly a talent. Saba Qamar doesn’t just stick to the mainstream stories because she has always branched out and done unique roles. Take digest writer and cheekh as examples. And not just acting, her modeling works have been absolutely mind-blowing.

2. Bilal Abbas Khan

A co-star of Saba Qamar in Cheekh, Bilal Abbas did not choose the best of dramas considering that he was a part of Pyaar Kay Sadqay. But his character in the drama, he executed it perfectly. Overall, he had a good year.

3. Mahira Khan

No cigarettes scandal this year. In fact, she did an ad where she danced at a rendition of Allama Iqbal’s poem, and people loved it. Plus, she long flowy dresses suit her so much that people have no choice other than falling in love with her. And this year, be it the poem ad, nanhi pari ad, the smartphone ad, she has opted for more of the flowy dresses.

4. Imran Ashraf

Imran Ashraf Awan has struggled a lot, but now that he has reached the heights he always wanted to, he continues to produce great work. If we are listing down people we don’t hate; we can never forget Imran Ashraf.

5. Ahad Raza Mir

Sajal and Ahad are the names that come to us just like the top of mind effect. People who everyone just loves; of course, Ahad and Sajal. But people could not understand Sajal’s choice of clothes as she received an international award, so that we couldn’t add her to the list.

These are just some people whom we think deserve to be on this list. If you don’t agree with us or you think someone else should also be added, let us know in the comments.

Stay tuned to Brandsynario for the latest news and updates!

8 Pakistani Women In 100 Outstanding Nurses & Midwives Global List

pakistani women
Image Source: Aga Khan University

When Pakistani people, especially Pakistani women, get acknowledged globally, it makes us all happy regardless of which province they belonged to or what religion they followed. And this year has undoubtedly been a difficult one for everybody. Considering our fight was with a pandemic, our front line warriors were the healthcare staff. So it’s only right that they should be paid tribute. So Women in Global Health decided to acknowledge them.

WGH releases the list of 100 Outstanding Nurses & Midwives

Women in Global Health partnered with the World Health Organization (WHO), United Nations Population Fund, Nursing Now, International Council of Nurses, and International Confederation of Midwives to produce the list.

WGH assembled the list of ‘100 OUTSTANDING WOMEN NURSE AND MIDWIFE LEADERS’. They said, “Let us use the stories of their everyday heroism and service to call for all countries to invest in decent work and a new social contract for nurses and midwives as part of their commitment to health for all.”

Pakistani women in the global list

Nurses and midwives from 43 countries are included in that list. Out of those 100, 8 of the women are from Pakistan. They belong to Aga Khan University’s School of Nursing and Midwifery, Pakistan, SONAM. Five are faculty members; meanwhile, 3 are alumni members.

The five faculty members are:

Dr. Rozina Karmaliani – School’s Dean – for the category Board and Management.
Yasmin Parpio – A faculty member – the Community Hero category
Samina Vertejee – A faculty member – the Community Hero category
Saima Sachwani – A faculty member – Human Capital Development category

Marina Baig – A faculty member – Innovation, Science & Health category

Dr. Shela Hirani – alumni member – Community Hero category
Neelam Punjani – alumni member – Community Hero category
Sadaf Saleem – alumni member – Community Hero category

Dean’s comment

The Dean said:

“It is an honor to be acknowledged by the international public health and nursing fraternity. This year has been particularly challenging for healthcare providers, all of whom have shown incredible commitment in their respective roles in responding to the COVID-19 crisis.”

“It is encouraging to see that our government and healthcare stakeholders in Pakistan are coming together and deliberating on investing in nursing and midwifery education, practice, and research. There is no better time than now to acknowledge the critical role of nurses in creating resilient healthcare systems.”

Stay tuned to Brandsynario for the latest news and updates!

Taher Shah’s Sad Tweet Is Making Social Media Users Worried

taher shah tweet
Image Source: Dawn

Taher Shah’s latest tweet is melancholic, romantic and super uncharacteristic of him. People are worried!

Mankind’s Angel Befallen?

The man who went viral all over Pakistan because of his legendary song, “Mankind’s Angel” is now maybe creating his second hit. Or maybe he just got his heartbroken but whatever it is, it has netizens and Taher Shah’s fans concerned.

Food For Thought?

What Is He Trying To Tell Us?

The analogy although carefully thought is trying to signal to a well of grief which perhaps Taher Shah has inside of himself. He’s pointing towards the fact that love is, after all, all pain and no gain and we’re wondering whether his heart just broke.

taher shah tweet
Image Source: India Today

If it did, this shall give him the seal of a Pakistani boy. It is truly characteristic of one to come online and post said notions of love after their heart gets broken. The next day, when the “candle lightens again”, love will become beautiful in a split second.

A Rose By Any Other Name

It turns out the quote is after all not by Taher Shah himself. This analogy is a quote from Syed Arshad’s book “If It’s Not Love” which is widely known and largely loved. A credit would have been great on Shah’s part but nonetheless, this shows that our very own Taher Shah is a reader!

His Fans Are Worried!

Post his tweet, fans and others started commenting below whether he is doing alright or not. As memes go today, “who hurt you?” Check out some of the tweets that have been sent his way.

 The Bar Is Set Too High

After mankind’s angel, we doubt there will be any song that will be as legendary or as popular. From the lyrics to the prop to the get-up, the man had confidence and he did not think twice before unleashing his creativity onto the world.

taher shah tweet
Image Source: Bol News

Other than that, his other hit was “Eye to Eye” which also had some of the most creative lyrics we have ever come across. It also sent Pakistanis in a downward spiral of laughter, amazement and inspiration!

Though he has received his fair share of criticism and trolling, it is seriously commendable to note the confidence he sustains. It’s his art and he’s not afraid to share it!

Stay tuned to Brandsynario for the latest news and updates.

Croatia Earthquake: Hopefully The Last Disaster Of 2020

croatia earthquake
Image Source: DW

2020 has struck again and we’re wondering how many blows this year can deliver even on its way out.

Croatia Rattled 

Croatia was struck with an earthquake of a magnitude of 6.4. At least seven people have been killed so far with almost 20 injured. Due to the magnitude, it can be expected that several buildings collapse which is where these deaths occurred.

croatia earthquake
Image Source: THE WORLD

The earthquake yesterday cut phone lines and sent Croatians into a state of shock. It was felt throughout the country, neighbouring Serbia, Bosnia and Herzegovina and as far away as the Austrian capital, Vienna. This terrifying earthquake was the second quake in the area in as many days.

Petrinja In Ruins

“The centre of Petrinja as it used to be no longer exists,” said Croatia’s state HRT television reporter. It is being reported that people remained inside the collapsed building which is making it more difficult to decipher how many lives were lost. 

Efforts In Place

Army officers, firefighters, nurses, civilians, people have come together to rescue and look through the rubble. It is also being reported that amongst the buildings affected were a nursing home which houses senior citizens. Efforts are being put in place to look through the nursing home’s rubble first. 

croatia earthquake
Image Source: Toronto Star

The Croatian Mountain Rescue Service is also involved in search and rescue operations. Moreover, so far six people in Petrinja have been rescued, which is home to about 20,000 people.

Additionally, “during the night, teams of CMRS members will inspect the terrain and visit the villages between Petrinja and Sisak to see what the situation is like,” the deputy head of the Croatian Mountain Rescue Service, Neven Putar told Hina news agency.

Walking On Egg Shells

It seems as if Croatia walks on eggshells currently. As aforementioned, this was the second quake in the last few days. Possible, Croatia is experiencing fault line activity though, it can not be said how many more quakes should be waited for. Seismologists always warn about aftershocks too.

How Many More Blows Can We Suffer?

Just when it seems that we were putting this chaotic, terrifying and anomalistic year behind us, it has served another blow. As we approach the last day of the 365 days cycle, here’s to hoping we venture into the new year safe and sound.

Our thoughts and prayers remain with Croatians who say goodbye to the year in unimaginable states.

Stay tuned to Brandsynario for the latest news and updates.

PMC Announces Alternatives For Post Graduate Programs

PMC Admission
PC: 9 News HD

Pakistan Medical Commission (PMC) was recently in the news as the students protested against the introduction of the Associate Degree Program. It is in the news once again through their policy for Post Graduate Programs. The policy is that they will recognize alternatives to Post Graduate Programs.

Unrecognized Programs and PMC

The idea, as they explained in a notification, is that several colleges have started programs that go unrecognized. These programs include but are not limited to ‘Clinical Alternative to Post Graduate Programs’ and ‘Clinical Additional to Post-Graduate Programs’. Neither PMC nor PMDC recognizes them.

They announced in the notice that some of these programs have been inspected and already recognized as official university programs. PMC will be reviewing the rest of the programs and the teaching hospitals that are conducting them. The criteria for the inspection is already designed. The Medical and Dental Academic Board designed it, and the Council approved it.

The PMC Notification

The notification says:

“Until these programs and teaching hospitals are inspected and recognized by the Pakistan Medical Commission, the universities may provisionally continue with such programs as ‘university-recognized programs’ subject to [PMC’s] terms.”

PMC gave the terms and conditions as well, according to which the program will be inspected.

The terms and conditions are:

a) If the Pakistan Medical Commission post-inspection recognizes a program and its teaching hospital, qualifications awarded to trainees of such programs irrespective of their induction or qualification shall be admitted to license.

b) If a program and its teaching hospital are not recognized by the Pakistan Medical Commission post-inspection, persons having qualified from such programmes shall be required to undertake a minimum further training as per terms prescribed by the Commission and duly certified by the supervisor at a recognized equivalent program and teaching hospital to have their qualification recognized.

c) Trainees at a program which is not recognized by the Pakistan Medical Commission post-inspection shall be allowed to shift to any other recognized equivalent program subject to a further training period as per terms prescribed by the Commission, to be undertaken to obtain the requisite qualification.

PMC

They have further added that all the universities planning to start new programs should first intimate the PMC. In fact, not just keep them in the loop but seek permission first. If a program is not recognized after inspection, the student will be at risk.

Stay tuned to Brandsynario for the latest news and updates!