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Voltswagen: Poorly Planned April Fool Stunt May Cost The Company

By
Mehak Zehra
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voltswagen
Image Source: BBC

The automotive brand Volkswagen has been in the industry for the past 66 years. It has made quite a name for itself. But then out of the blue, they let it circulate in the media that they are changing the name of the brand to Voltswagen in the United States. The company said that this was to show their focus on the increasing presence of electric cars.

Volkswagen to Voltswagen

They even took to Twitter stating the same and as you can see they even changed the name on the account. That said, the new name was never registered with the database.

This created a lot of hype as reporters and publications covered this news and even approached the company for confirmation. One USA Today reporter also took to his social media calling it, ‘official,’ of course after confirming from his VW sources who replied in affirmative for the name change.

Nope. April Fool!

But once everyone was talking about it, the company came forward saying it was only a prank for April Fool Day. CNBC reporter said:

The company said to an international publication that: “Volkswagen of America will not be changing its name to Voltswagen. The renaming was designed to be an announcement in the spirit of April Fool’s Day, highlighting the launch of the all-electric ID.4 SUV and signaling our commitment to bringing electric mobility to all. We will provide additional updates on this matter soon.”

But the fallout of this prank has been and will continue to be huge because as part of this prank, the company has enraged quite a number of journalists by lying to them. Especially the USA Today report was super pissed as you can see from his later tweets.

He even referred to a past event where Volkswagen had to pay billions of dollars in penalties for deceiving their customers.

All over the internet, people are saying how the company took the joke a little too far. And it may not be the best way to do things for a company that has had credibility issues in the past.

Many brands do take part in April Fool campaigns. And honestly, it may just be luck, which brand is able to cash on it and which is not. But if you have had trouble of similar nature in the past, then it is better to focus on other marketing tactics especially since you can afford to.

Stay tuned to Brandsynario for the latest news and updates!

National Foods Activates ‘MadeEasy.com.pk’ An E-Commerce Platform With Home Delivery Solution For Consumers

By
Web Desk
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blue ex

(Karachi: March 29, 2021) National Foods Limited (NFL) is a company driven by the Founders’ Philosophy of giving back to Pakistan, the management’s vision is derived on the same perspective which is translated across all stakeholders. NFL has achieved market leadership in the food sector by remaining connected to the changing needs of the consumers with the changing dynamics of the environment. They bridge these gaps by bringing customer centric innovative solutions and creating partnerships to bring food safety to the consumers through their flagship brands.

In line with the same vision, the company has launched a new route to market by activating MadeEasy.com.pk as an E-Commerce platform to serve consumers better and providing them the convenience of buying National Foods products with a click of a button while offering quick and hassle-free delivery.

MadeEasy.com.pk complete food solution, designed to inspire every cook in any kitchen by thoughtfully curated recipes and products to purchase – All National Foods products will be offered at the online E-commerce site, linked with attractive promotional offers. Along with product promotions, consumers will also have access to recipes, kitchen-hacks, nutritional-advice and ‘shoppable’ ideas round-the-clock with on-the-go accessibility at their fingertips.

On 29th March 2021, an exclusive partnership signing ceremony observing all COVID-19 protocols was held at the company’s head office in Karachi, chaired by Mr. Abrar Hasan, Chief Executive Officer, National Foods Limited along with Mr. Raza Matin, CEO Brandverse and Mr. Imran Baxamoosa, CEO Blue-Ex. At this ceremony, NFL signed an agreement to launch the activation of “Made Easy.com.pk” an E-Commerce platform.

At the partnership signing ceremony Mr. Abrar Hasan, Chief Executive Officer National Foods Limited stated,

“National Foods is a consumer-centric organisation and as market leaders we keep connected to their evolving needs, for pioneering innovative solutions and creating alliances to address consumer needs. Across our business operations, we deploy the latest technologies to bring convenience, food safety and international product-quality for our consumers. We are proud that our E-commerce solution ‘MadeEasy.com.pk’ is another milestone achieved by the company, which will revolutionize the retail-experience. We have established a more comprehensive digital retail framework which goes beyond just offering our products, it facilitates consumers by offering an experience with a new level of convenience and reliability. We believe MadeEasy.com.pk will inspire industrial trends which will contribute to setting higher standards for consumer convenience”.

Mr. Raza Matin, Chief Executive Officer Brandverse commented, “The strategic partnership between our two companies today puts NFL at the forefront of eCommerce innovation leadership by bringing online product merchandising to the forefront. At Brandverse, this is a pivotal moment for our young company, as with this signing we officially launch our first and only, two-sided content marketplace in Pakistan and the region.”

The CEO of BlueEX Mr. Imran Baxamoosa shared “We are trendsetter of advanced logistics services in Pakistan having pioneered E-Commerce logistics and fulfilment services. In 2011, we launched online parcel booking system (first of its kind in Pakistan) and within a few years, the Company established the most advanced and efficient cash-on-delivery network across the country. This partnership is a testament to the fact that we are committed to providing our clients with the most innovative e-logistics solutions & services that suit their ever-increasing demands, thus contributing towards the digital progression of Pakistan.”

Blue-Ex will be the designated partners of National Foods for providing consumers home delivery solutions. They are well established for their outreach across the country and the quantum of business handled for many corporate customers. The other key partner in this arrangement is Brandverse specializing in strengthening the digital platforms that will augment e-commerce business solutions. Their primary commercial activity is to collect, create, curate and distribute best-in-class product content and data services at e-commerce platforms based on product principals, to enable consumers to make better purchase decisions. Brandverse today powers the digital commerce experiences and leading hybrid platforms for many corporate customers.

National Foods has been on an upward growth trajectory, they have clearly established themselves as thought leaders that go beyond to uplift the industry trends by offering innovative solutions to bring consumer convenience.

This E-Commerce platform is also enriched with a hotline number: 111-111-635 (NFL), where the consumers can call for assistance about their online orders. Currently this E-Commerce solution will cater to Karachi, followed by an expansion to all major cities of Pakistan.

5 Underrated Netflix Shows For Your Next Binge-Watch Session

By
Dr. Rida Qamar
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5 Underrated Netflix Shows For Your Next Binge-Watch Session
image source: youtube.com

Netflix, one of the favorite past time of millennials and generation Z, has taken the world by storm in the past few years. It has become effortless to binge-watch our favorite shows. Now, there is no need to take time out to sit down in front of the TV and wait for your favorite shows to air on television.

Netflix has a variety of shows and movies to cater to everyone’s tastes based on different genres. However, there are many times when we tend to miss out on some good stuff, as it does not get the recognition it deserves. Today I’m putting together a list of best-underrated shows on Netflix, which should be on your radar for your next binge-watch session.

1. Orphan Black

5 Underrated Netflix Shows For Your Next Binge-Watch Session
Image source: https://www.pinterest.com/

The Canadian thriller series, which is broadcasted on BBC America, is one of the best shows I have watched to date, which is underrated. The stellar acting of Tatiana Maslay landed her an Emmy Award with three nominations over the course of three years. The story starts with her standing on a train platform where she sees her lookalike.

The girl then immediately jumps in front of the train committing suicide. From their a whirlwind of emotions starts which will leave you on the hook. Maslany plays over ten roles in a single series with her acting double, and every character portrayed by her is art in its whole form.

2. The Bold Type

5 Underrated Netflix Shows For Your Next Binge-Watch Session
image source: www.oracleglobe.com/

Three millennials juggling career, lifestyles, romance at a women’s New York magazine. This series is one of its kind. The writer took on the responsibility of discussing critical issues in such a manner that needs to be highlighted. The Bold type showed the work culture in its true essence without sugar-coating things.

3. Santa Clarita Diet

5 Underrated Netflix Shows For Your Next Binge-Watch Session
Image source: https://www.slashgear.com/

Santa Clarita diet is a comedy series that shows a couple undergoing dramatic changes. Drew Barrymore’s finest acting makes its debut in the comedy role in which she is half alive and half dead. Going down the path of killing people to stay alive. This show will definitely give you zombie vibes but in a good way.

4. Spinning Out

5 Underrated Netflix Shows For Your Next Binge-Watch Session
image source: whatsnewonnetflix.com

The series shows the life of a figure skater after a tragic incident. The music, cinematography, storyline, everything is aligned to give a spectacular performance by the cast. An Olympic hopeful struggles with the mental illness that comes with achieving her dreams, yet she tried her best to break fold from the toxic environment to create a name for herself.

5. GirlBoss

5 Underrated Netflix Shows For Your Next Binge-Watch Session
image source: https://usa.newonnetflix.info/

Adapted from the real-life story of Sophia Amoruso, the founder of Nasty Gal clothing giant, Girl Boss is a comedy inspired by the best-selling memoir. Sophia is a Boss of her own who knows how to get what she wants.

Stay tuned to Brandysnario for the latest news and updates.

Dubai Announces First Airport Tax on Passengers

By
AFP
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Dubai-Airport

The emirate of Dubai, whose airport is the world’s busiest for international passengers, announced Wednesday it was introducing a tax on travellers to help finance expansion, as Gulf governments grapple with plummeting revenues.

The 35-dirham ($9.50) fee will apply to all passengers, including those transitting in Dubai, on all flights from June 30, according to a statement carried by WAM state news agency.

It is the first time Dubai has announced a passenger tax, which is imposed in many airports worldwide.

Dubai International Airport

More than 78 million passengers passed through Dubai International in 2015, keeping its place as the world’s busiest for international passengers since overtaking London Heathrow in 2014.

Last month, Dubai Airports increased the capacity of its main airport to 90 million passengers with the opening of concourse D, at a cost of $1.2 billion.
Dubai International Airport 2

Dubai has a smaller second airport, Al-Maktoum International, which opened in 2013 and will receive 120 million passengers a year once completed.

The receipts of the new tax will be channelled into funding the expansion of Dubai airports, the statement said.Dubai

Although part of the oil-rich United Arab Emirates, Dubai has dwindling oil wealth, and its revenues are diversified compared to its oil-dependent Gulf peers.

But the whole region is struggling to cope with a sharp drop in oil revenues since crude prices nosedived.

Situated on transcontinental air routes, Dubai is one of several Gulf-based airports to experience prodigious growth in recent years.

Around 100 airlines fly to more than 240 destinations from the international hub, which is also home to carrier Emirates.

Dreams of Thunder For Pakistani Seeking Formula 1 Glory

Stay tuned to Brandsynario for more updates!

What’s Going On Between Faryal Mehmood & Sarah Khan?

By
Web Desk
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faryal mehmood
Image Source: Brandsynario

Faryal Mehmood, the famous Pakistani actress and the wife of Daniyal Raheel, recently published a photo on her Instagram account where she is posing with Anoushay Abbasi. They are twinning in saree. But that’s not news, the news-worthy element is the caption with the photo. It is throwing shades at Sarah Khan!

Faryal Mehmood and Anoushay Abbasi

“Me: isn’t it fascinating brah, when people constantly change their eye colors in a running play?
@anoushayabbasiofficial – yeah bro, it’s magical.”

Along with this, she used various hashtags amongst which there was one of #raqsebismil.

So basically, it was an inside joke targeting someone specific.

sarah khan
Image Source: Instagram
faryal mehmood
Image Source: Instagram

Sarah Khan Controversy

Apparently, this inside joke was not that much of a secret, and people realized that it was hinting at Sarah Khan. So what had happened was that Sarah Khan had not worn her blue lenses for a particular episode on Raqs e Bismil. As a result, well, in one episode, she is a blue-eyed girl, but in another, she is not. And then in the next one, she is back at it.

Image Source: Instagram
Image Source: Instagram

To those, who hadn’t connected the dots, other people came to the rescue and explained the deal.

But here is the thing, accidents happen. Who knows what happened that led to Sarah not wearing her lens? And even if you think that you are close with the actress to make jokes about her, is it nice to take the joke to a public platform it blows out of proportion?

Stay tuned to Brandsynario for the latest news and updates!

These Chocolate Noodles Are Making The Internet Vomit

By
Lyza Rashid
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Image Source: Twitter

If you have ever thought “what can be the worst food combo”, here is your answer and beware, it can make you nauseous!

Chocolate Maggi

We’re not sure whether this is a joke or not but a Twitterati shared his latest meal. It features a melting pot full of Maggi and chocolate bars. Just the sight of Maggi’s slurry and chocolate bars melting is enough to make one uncomfortable. 

However, as one begins to imagine the fusion of tastes more and more, it gets even worse!

Reactions of People

Here’s what went down in people’s heads when they saw this post!

Adventurous or Simpleton?

There are many who love to be adventurous with their food. Always trying out new food combos with unusual pairings makes some people excited. After all, you never know how many great recipes have been created by those who had the same passion. 

Some good food combos are biryani with zarda or maybe zarda with malai! We have grown up having these and we can totally get behind them. However, this maggi and chocolate combo is something that is abominable.

Other such food pairings are rice with ketchup or having mangoes with roti… yes, these are some people’s taste buds. Aliens do exist in the world.

How Best To Make Maggi?

The best way to make maggi is not usually what is told on the packet. There are many twists you can put on this instant snack which does not involve chocolate.

One way to try it is with garlic and brown butter. The idea is that you roast a bit of chopped garlic in a few tablespoons of butter until the butter browns slightly. Then adding maggi to it with water takes your snack to the next level.

chocolate noodles maggi
Image Source: Second Recipe

Another variation is adding a cheese slice, chilli flakes and garlic powder to your maggi as they cook. The idea is basically to add flavour enhancers that can make this snack truly yours rather than just a packeted food. 

Nothing Beats Desis

This combo you see is created by none other than a desi. Truth be told, only desis can be this adventurous with food. You can not expect a white person to wake up one day and think let me make instant noodles with chocolate. Plus, this is a lot like having orange chocolate. It is definitely an acquired taste but not all acquired tastes are superior.

Stay tuned to Brandsynario for the latest news and updates.

Pepsi India Is Changing Its Recipe – Good Move Or Bad?

By
Dr. Rida Qamar
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Pepsi India Is Changing Its Recipe - Good Move Or Bad?
Image source: https://www.eatthis.com/

Pepsi India is all set to launch a new version of the classic carbonated drink. Yes, you heard that right! PepsiCo has announced that they are formulating a new recipe for a carbonated drink. The new recipe will contain comparatively less sugar and more fizziness.

Pepsi India Is Changing Its Recipe - Good Move Or Bad?
Image source: coconuts.co

The move is made to stay market competitive with Coke and ThumsUp, as they traditionally have less sugar on their drinks, says the Pepsi officials. The launch of the new version is set to take place in the summer quarter April-June. At this time, the sales of the packaged beverages industry in India account for Rs 28,000 crore. Out of which, the estimate of cola is at 9,800 crores.

Pepsi’s Statement 

“Pepsi has traditionally been a sweeter drink, compared with rivals Coke and ThumsUp. This is a move is made to close in on the category leader ThumsUp and comes on the eve of the crucial summer quarter this year. After last year’s near washout quarter that coincided with the peak lockdown,” an official directly aware of the matter said in an interview. However, the drink has now turned ‘more refreshing,’ said a spokesperson from PepsiCo.

Pepsi India Is Changing Its Recipe - Good Move Or Bad?
Image source: https://www.eatthis.com/

Facts about Pepsi

  • The modern PepsiCo company is a product of the merger between Pepsi-Cola and Frito-Lay, the parent company of Doritos, lays, and other crisps. The merger took place in 1965.
  • To introduce healthier options, PepsiCo acquired the Tropicana and Dole juice brands from the Seagram Company in 1998. However, in 2001 it merged with the Quaker Oats company to form a new division, Quaker Foods, and Beverages.
  • On three occasions between 1922 and 1933, Pepsi offered Coca-Cola the opportunity to take it under its radar. Coca-Cola turned down all three invitations.
  • There are dozens of Pepsi products, including cola sodas, citrus sodas, and dietary brands. Pepsi experiments with different formulas and has launched various products to suit each region or country’s taste.
  • Pepsi is one of the very few companies to undergo a major rebranding once every few years.
Pepsi India Is Changing Its Recipe - Good Move Or Bad?
Image source: https://www.logaster.com/

Stay tuned to Brandsynario for the latest news and updates.

Pakistanis Want Syra Yousuf To Change Her Name But Can She?

By
Lyza Rashid
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syra yousuf instagram
Image Source: MM News TV

People are waiting for Syra Yousuf to completely disassociate from her ex-husband and here’s what they’re suggesting! Unfortunately, all wishes can not be fulfilled.

Sairoz – What’s Behind The Name?

Syra Yousuf’s Instagram handle is called @sairoz and the name is basically an amalgamation of Syra and Shehroz. As is the case with many couples, people often join their names to make couple names and the same can be witnessed here. However, isn’t it time to move beyond “Sairoz”?

syra yousuf instagram
Image Source: Instagram

Netizens Suggesting Changes

People have a special kind of love for Syra Yousuf stemming from her maturity, grace and strength. When the entire world was shunning her ex-husband over his blatant actions, she chose to take the path of silence!

Now netizens have been anticipating the actress and model to change her Instagram handle now. Now that the marriage has been concluded – that too on such a controversial note – people want her to disassociate from Shahroz Sabzwari. 

syra yousuf instagram
Image Source: Instagram

A follower and fan commented under her post and expressed her patiently waiting for the day Syra changes her username.

Bad News!

However, the bad news is that verified accounts can not change their Instagram handles. Syra Yousuf has a whopping 1.6 million followers. At this level, Instagram automatically verifies celebrities which makes Syra Yousuf unable to change her Instagram handle.

 

View this post on Instagram

 

A post shared by Syra Yousuf (@sairoz)

Possible Solutions?

There have been several instances also where celebrities have gotten their names changed despite being verified. Perhaps it depends on the amount of clout they have and the connections they can pull?

However, we also believe that if a request is lodged with Instagram, mayhaps some exceptions can be made. After all, it is her account and her name — should she not be allowed to change it? Other than that she could also delete this account and start afresh. She can most likely build as many followers again if she mentions it on the official current one.

Syra Yousuf and a Long List of Recommendations 

Ever since this beauty has separated from her husband, people have been bombarding her with recommendations. Recommendations of whom you ask? Well of possible new romantic involvements!

 

View this post on Instagram

 

A post shared by Syra Yousuf (@sairoz)

People are more than involved in her love life now and are after her to mingle with Bilal Ashraf. Previously another contender was none other than Sheheryar Munawar after their mind-blowing OK Magazine editorial. What is your imaginary OTP when it comes to Syra Yousuf?

Stay tuned to Brandsynario for the latest news and updates.

After Iqra Aziz, Is Zara Noor Abbas Also Expecting?

By
Web Desk
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zara noor abbasi
Image Source: Brandsynario

Recently, Pakistanis were speculating that Iqra Aziz is pregnant. In a picture at a friend’s wedding, when she posed with Yasir, it definitely seemed so. It could definitely have been due to the angle the picture was taken. But then, at Shazia Wajahat’s birthday, Iqra’s pictures were hinting at that again. Similar guesses were made for Zara Noor Abbas.

Zara Noor Abbas is expecting?

You know how in brown culture when a lady is expecting, she covers her baby bump with a dupatta. Well, in this recent event that Zara attended, she is wearing the dupatta exactly like this. And when she meets Saboor, the click at that moment is very revealing of the bump; at least people think so.

Netizens and their speculation

Wherever they saw the pictures with a questionable angle, netizens started flooding the post with comments asking if she was expecting or not.

Image Source: Instagram
Zara Noor Abbasi
Image Source: Instagram

They wanted Zara to issue a statement if it was true or not because well, they said they would be happy along with her.

Image Source: Instagram
Zara Noor Abbasi
Image Source: Instagram

It is true that the fans love the celebrities and were Zara to reveal the truth, they would shower blessing. But it is also true that the evil eye is real and that’s why you would have heard the anties say that pregnancies should be kept secret for the starting trimester at least. Not only the evil eye, but the loving eye can also affect you adversely as well. So it’s better to be careful.

Stay tuned to Brandsynario for the latest news and updates!

Karachi Ramadan Calendar 2021: Sehri & Iftar Timings

By
Web Desk
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Ramadan Calendar 2021
Image Credits/India Tv

With Ramadan right around the corner, it’s time to get ready for the routine. So, we have tabulated all the sehri and iftar timings for both hanafi and jafaria fiqh. Bookmark the page to keep up to date about the timing for the Ramadan Calendar 2021.

Ramadan Calendar 2021

Ramadan Date Sehri (Hanafi) Sehri (Jafaria) Iftar (Hanafi) Iftar (Jafaria)
1 14-Apr-21 4:51 am 4:42 am 6:55 pm 7:04 pm
2 15-Apr-21 4:50 am 4:41 am 6:55 pm 7:05 pm
3 16-Apr-21 4:49 am 4:40 am 6:56 pm 7:05 pm
4 17-Apr-21 4:48 am 4:39 am 6:56 pm 7:06 pm
5 18-Apr-21 4:47 am 4:38 am 6:57 pm 7:06 pm
6 19-Apr-21 4:46 am 4:37 am 6:57 pm 7:07 pm
7 20-Apr-21 4:45 am 4:35 am 6:57 pm 7:07 pm
8 21-Apr-21 4:44 am 4:34 am 6:58 pm 7:08 pm
9 22-Apr-21 4:43 am 4:33 am 6:58 pm 7:08 pm
10 23-Apr-21 4:42 am 4:32 am 6:59 pm 7:09 pm
11 24-Apr-21 4:41 am 4:31 am 6:59 pm 7:09 pm
12 25-Apr-21 4:40 am 4:30 am 7:00 pm 7:09 pm
13 26-Apr-21 4:39 am 4:29 am 7:00 pm 7:10 pm
14 27-Apr-21 4:38 am 4:28 am 7:01 pm 7:10 pm
15 28-Apr-21 4:37 am 4:27 am 7:01 pm 7:11 pm
16 29-Apr-21 4:36 am 4:26 am 7:02 pm 7:11 pm
17 30-Apr-21 4:35 am 4:25 am 7:02 pm 7:12 pm
18 01-May-21 4:34 am 4:25 am 7:03 pm 7:12 pm
19 02-May-21 4:33 am 4:24 am 7:03 pm 7:13 pm
20 03-May-21 4:32 am 4:23 am 7:04 pm 7:13 pm
21 04-May-21 4:31 am 4:22 am 7:04 pm 7:14 pm
22 05-May-21 4:30 am 4:21 am 7:05 pm 7:14 pm
23 06-May-21 4:29 am 4:20 am 7:05 pm 7:15 pm
24 07-May-21 4:28 am 4:19 am 7:06 pm 7:15 pm
25 08-May-21 4:28 am 4:18 am 7:06 pm 7:16 pm
26 09-May-21 4:27 am 4:18 am 7:07 pm 7:16 pm
27 10-May-21 4:26 am 4:17 am 7:07 pm 7:17 pm
28 11-May-21 4:25 am 4:16 am 7:08 pm 7:17 pm
29 12-May-21 4:24 am 4:15 am 7:08 pm 7:18 pm
30 13-May-21 4:24 am 4:15 am 7:09 pm 7:18 pm

 

Stay tuned to Brandsynario for the latest news and updates!

Naveena Steel The Revolution That You Can Trust In Pakistan!

By
Web Desk
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The strength to go through with something that does not belong in the mainstream world is what Naveena Steel aims to become for you. They have brought a revolutionary change to Pakistan with its technology!

Naye Zamaney Ki Mazbooti (New Strength for A New Age) slogan hints at that revolution which they further canvas in their new TVC.

Revolutionary Architects’ Mazboot Iradey – Naveena Steel

We see an architect who has this fantastic idea of a high-rise building. However, it has not been seen in Pakistan before, and hence, people label it as impossible, silly, and useless. When you want to do something new, no matter how excited you are about it, others second-guess make you scared.

Technological advanced Naveena Steel is the vote of confidence

Hence, the architect also gets wound up in second guesses. But then, it is a comment by the new generation, the architect’s daughter, that jerks him awake. It is the vote of confidence of the new age in him and consequently, his vote for the mazbooti of Naveena Steel, that he goes through with his project.

And when you have the trust of steel on the right steel, you eventually become successful.

What makes Naveena Steel Special?

It is their investment in most technologically advanced Italian technology that creates 60 Grade superior steel which is certified by PSQCA and ISO 9001. Naveena Steel Rebars are based on ASTM (American standard for Testing and Materials) and British Standards, making it match international quality.

Technologically advanced, Naveena also introduces direct rolling technology for the first time in Pakistan.

Trust in values and purity

What is it that makes Naveena so special that an architect is able to place his trust in it when no one is ready to do that for him? Alongside maintaining quality, they use modern method to comply with Environmental Quality standards. Naveena steel uses fume extraction system to get rid of toxic gases. Water concern is far from over around the globe. Hence, Naveena Steel’s upgraded technology ensures maximum water recycling leaving the plant with zero liquid discharge.

So it’s the trust that comes with when you know what you trust is pure.

They employ sustainable processes in manufacturing ensuring that everything is being carried without compromising on the environment or the international standards.

All in all, Naveena Steel is the answer to building a strong foundation for an architecturally advanced Pakistan.

Stay tuned to Brandsynario for the latest news and updates.

Why Was Chinese Liquor Company Allowed To Manufacture In Pakistan?

By
Lyza Rashid
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chinese company licquor pakistan
Image Source: Financial express

[Update]: With CPEC activities on this rise in Pakistan, the country has seen an influx of Chinese citizens. Considering most of them are non-Muslims and have a lifestyle that includes liquor, the Chinese company, Hui Coastal Brewery will be accommodating that population.

Knowing that the citizens start backlash on anything remotely linked to alcohol even though there is a brewery at Hub and also, a lot of liquor is illegally imported, authorities have assured that only the Chinese community will get the liquor from the Hui Coastal Brewery. Moreover, this brewery will lead to the creation of employment opportunities for Pakistanis as well as lots of tax generation.

[March 29th, 2021]: A Chinese company has gotten a license in Pakistan to produce something that will surprise you entirely! 

Liquor Being Produced Legitimately?

A Chinese company has managed to officially get a license in Pakistan to manufacture liquor locally. The company, called Hui Coastal Brewery and Distillery Limited, officially registered with the Securities and Exchange Commission of Pakistan (SECP) last year.

chinese company licquor pakistan
Image Source: Billy Penn

On April 30th in 2020 the license was retained for an address in Balochistan.

A Joint Venture?

To add to your surprise, this is actually a part of a joint venture with Balochistan. It appears the headquarters or the factories will be located at the Lasbela Industrial Estate Development Authority. 

The license to produce liquor locally by the Hui Coastal Brewery was issued by Excise, Taxation and Anti-Narcotics Department in Balochistan. Is the “anti-narcotics” department working to have liquor produce naturally so illegal imports of liquor are reduced?

chinese company licquor pakistan
Image Source: Performance Marketing

About the Hui Brewery

The brewery coming to Pakistan soon is the first Chinese company to be establishing its plant in Pakistan. China can be called a hub of liquor production which is why it’s settlement here can lead to great revenues for Pakistan.

The company is renowned for producing some of the most famous names in the liquor industry and it is set to introduce two famous ones here. What is interesting is how the entire process from manufacturing to Pakistan will be done in Lasbela.

What To Feel About it?

This news is bound to invite a variety of responses from the common people. However, some of the ‘pros’ include a huge number of jobs created and prospects of livelihood for previously poverty-stricken people. Greater revenue generation in Balochistan’s less-developed region. This can also act as a signal to other large MNC’s to set up their operations in Pakistan too hence, create a landscape conducive of investments.

chinese company licquor pakistan
Image Source: Pakistan and Gulf Economist

However, it is crucial to note that in the long-run, MNC’s actually drain money out of the country. Moreover, the increasingly specialised jobs they will train the labour in will have no use if this company decides to shut down. So, who is helping who?

The Moral Question

This venture is still on the down-low in the official news hence, many speculations are being made. The moral question of liquor being produced in the “Islamic Republic of Pakistan” might lead to great opposition too. Thus, it is all the more important for the government of Balochistan to release official statements!

Stay tuned to Brandsynario for the latest news and updates.

5 Places To Find The Best Donuts In Karachi

By
Dr. Rida Qamar
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5 Best Donut Places You Need To Try In Karachi
image source: unsplash.com

If you are a dessert lover like me, then chances are, you are always on the hunt to buy the yummiest ones. As they say, the dessert goes straight to the heart. It brings people together. It allows them to share moments of joy. However, if you like desserts, then donuts are no exception. This classic dessert is available in a wide variety of styles and flavors. A good donut will definitely leave you craving for more. So, today, I thought of doing a round of the best donuts I have tried so far. And if this thread leaves you craving some, then you know where to look.

1. Easy

Starting as a small bakery shop, Easy sets the tone for the best donuts in the city. The softest doughnuts, which are so light and airy, come in a wide variety of flavors. Not only that, they come in batches that are freshly baked twice a day. If you haven’t tried the donuts from easy yet, then you are really missing out.

5 Best Donut Places You Need To Try In Karachi
image source: images.com

2. POP’n 

It started with a small Cart on Khayaban-e-Sehar opposite Nice supermarket. The owner has now started running the business in Bahadurabad too. These huge-sized donuts come only second to easy and are pocket-friendly. The freshly baked donuts are sold every day from 5 pm onwards. These donuts will definitely leave you wanting for more given the product’s quality than other brands in the market. Not only that, but they also bake hot fresh brownies, which I am sure are as amazing as their donuts.

3. O-Donuts

Starting small, O-donuts is now among the most famous donut brands in Karachi. O-donuts are now being sold in most supermarkets, and consumers’ demand does not seem to cool down. The variety of flavors also comes in bite-sized donuts, which are as yummy as the big ones.

5 Best Donut Places You Need To Try In Karachi
image source: unsplash.com

4.Happy Donuts

Just like their name, happy donuts will definitely leave a smile on your face. The vibrant colored packaging is not only aesthetically pleasing, but it’s also bound to make your day. They also come in small bite-sized giggles, which makes the perfect goody bags.

5 Best Donut Places You Need To Try In Karachi
image source: Sentimentsexpress.com

5. Doh-pk 

Starting with Churros, doh now has a donut line under their belt. Great reviews have already started pouring in about how light and tasty every flavor is. The aesthetically pleasing outlets with a variety of desserts make them one of the best choices among consumers.

Stay tuned to Brandsynario for the latest news and updates.

The Lyceum School Goes To Court Over Registration Suspension

By
Web Desk
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Image Source: Samaa TV

The drastic effects of the novel coronavirus pandemic do not seem to subside at all. Even so, we keep finding different sectors being affected. Another sector that has suffered most from the pandemic is the education sector. Students having to adapt to online education. Parents having to pay a hefty amount of sums in the name of registrations and fees. The education sector of Pakistan is distressing, resulting in many students dropping off schools.

A similar matter is now under the radar where the future of hundreds of students is at stake. As the Sindh Directorate of Inspection and Registration of Private Institutions suspended the registration of The Lyceum School. The decision was taken in light of Supreme Court orders’ violations and failure to comply with directives issued in light of the pandemic.

The Lyceum School Goes To Court Over Registration Suspension
Image source: https://www.theeducatoronline.com/

The Reason For The Notice 

The Lyceum was given the notice of school suspension in light of not complying with the pandemic regulations. The school did not give students a 20 percent fee relaxation from April to September 2020. Besides, it charges a registration fee that amounts to more than three months’ tuition fee. The school also failed to implement the mandatory rule under Article 13 of the Sindh Private Institutions (Regulation & Control) 2005, which provides 100 percent scholarship to 10 percent of the students enrolled. However, the directorate has allowed the current session to be completed in time for their exams.

The Lyceum School Goes To Court Over Registration Suspension

The Response From The Lyceum

The school administration took to Facebook to deliver the response regarding the matter, stating, “It is unfortunate that the school is now going to have to take the matter to court.” Regretting the timing of the directorate’s notification, “coming at the end of a full year of pandemic teaching, and right before the student’s mocks and CAIE examinations,” she maintained that for the school’s faculty and administration, the wellbeing of its 650 students was its only concern.

The School administration also stated that the notices were responded from the school’s council. However, all attempts to meet the education minister to talk about this face to face were in vain.

Amidst the dispute between the school administration and education directorate, it’s the students suffering the most given their unforeseen future.

Stay tuned to Brandsynario for the latest news and updates.

Nike Sues Company That Made ‘Satan Shoes’ With Human Blood

By
Lyza Rashid
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nike satan shoes
Image Source: NYT

Can you imagine buying Nike shoes full of real human blood? That’s been happening recently and the mega-company has filed a lawsuit against it!

The Down Low

Some workplaces in the US encourage employees to donate blood as a form of charity. However, a few workers at a quirky company called MSCHF volunteered to give their blood for a customized Nike line of shoes. 

The idea was that they would mix a drop of blood with ink and inject it into the air bubble in Nike shoes (Nike Air Max 97) so that the entire sole looks red. This was, unfortunately, done, sold and worn!

nike satan shoes
Image Source: NYT

Hear From Them!

“‘Sacrificed’ is just a cool word — it was just the MSCHF team that gave the blood,” one of MSCHF’s founders, Daniel Greenberg, noted in an email on Sunday. When the founder was asked who collected the blood, his response was: “Uhhhhhh yeah hahah not medical professionals we did it ourselves lol.”

MSCHF sold up to 666 pairs of shoes with each pair costing above $1000. This was the “darker rendition” of the “Holy Shoes” they were selling earlier which contained Holy Water. If you criticising the makers for making them, criticise those who buy this too. The shoes sold out in less than a minute.

nike satan shoes
Image Source: ROBB REPORT

In Collaboration with A Rapper

If it was not obvious so far, the shoes were actually created in collaboration with a rapper. The rapper named Little Nas X after he released a devil-themed music video “Montero” in which he shows himself “enjoying” with Satan. 

Lil Nas X  then posted a video on YouTube titled “Lil Nas X Apologizes for Satan Shoe”. However, what appears to be an apology cuts to the sexually charged scene with Satan from the music video.

Where Does Nike Come?

Nike responded to the uproar created over the shoes and the use of religious concepts so vulgarly by the company and the rapper. The founder of the company noted that Nike was not involved in the process “in any capacity.” However, Nike rushed to clear their image themself too. 

nike satan shoes
Image Source: Nike

In a statement, Nike said: “We do not have a relationship with Little Nas X or MSCHF. Nike did not design or release these shoes, and we do not endorse them.” News suggests that they have filed a lawsuit over their products being used in a way that damages their reputation. Will the consumer court back Nike?

Stay tuned to Brandsynario for the latest news and updates.

5 Controversies In The Pakistani Entertainment Industry

By
Lyza Rashid
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pakistani entertainment industry
Image Source: Brandsynario

The Pakistani entertainment industry provides entertainment beyond the screens too. Here’s a round-up of the most significant controversies faced and overcame; gear up!

Some controversies of the Pakistani Entertainment Industry

1. Meesha Shafi and Ali Zafar

In 2020, Meesha Shafi publicly accused Ali Zafar of harassing her while they were working together. She filed a case of harassment, too, and the internet and citizens were divided alike. Who’s speaking the truth? Obviously, Ali Zafar denied the claims and filed his own defamation suit against Shafi. 

controversies pakistani entertainment industry
Image Source: ISL scene

This resulted in a divide between celebrities, too: some favored Zafar and denied the allegations while others stood with Shafi. 

2. Fahad Mirza and Sarwat Gillani’s Pictures

Sarwat Gillani’s role in Churails is very characteristic of her in real life too. She does what she wants to, and “log kya kaheinge” does not take precedence in her thoughts at all. On the same wavelength, she and her husband were off for a vacation in a picturesque place.

controversies pakistani entertainment industry
Image Source: Brecorder

As such, when things got a bit romantic, they captured a kiss of theirs and thought there’d be no problem in posting it on social media. However, they were proven wrong when a barrage of hateful messages and moral sanctions were put on them!

3. Sadaf Kanwal and Shahroz Sabzwari 

Shahroz Sabzwari’s wedding with Sadaf Kanwal shocked everybody on the internet and resulted in some of the greatest memes seen probably in the history of humankind. Merely weeks after his divorce from Syra Yousuf, Sabzwari moved on with his life with Sadaf Kanwal. Quite blatantly, too, might we add!

sadaf kanwal
Image Source: HitinPakistan

Stories about the marriage ending due to cheating, Syra deserving better, and condemnation of the marriage blew up on the Internet. Though celebrities themselves did not say anything, several turned towards Syra simply appreciating her, indirectly showing their support.

4. Saba Qamar’s Twirl Inside A Mosque

Saba Qamar was shooting a music video for a song with Bilal Saeed called “Qabool Hai.” As the song’s name is quite self-explanatory, the song was shot is  Masjid Wazir Khan, where Saba Qamar did a twirl with her supposed husband in the video. The twirl in a masjid outraged the religious sect of the society who charged this act with blasphemy.

controversies pakistani entertainment industry
Image Source: HnH Style

Following that, Saeed and Bilal also had to make videos apologizing to be freed of the charge.

5. Noman Ijaz’s Lewd Remarks

Noman Ijaz’s remarks on Iffat Omar’s show was nothing short of disgraceful. He proudly admitted to cheating in such a skillful way that his wife never knows about anything. Let’s not forget the creepy remarks he made on “beautiful women” also.

Image Source: Gulf News

Given that he is a veteran actor, these remarks only served as a disrespect to the image he had built for his own self, nothing else!

Stay tuned to Brandsynario for the latest news and updates.

Minal Khan Shares What She Loves Most About Ahsan Mohsin Ikram

By
Lyza Rashid
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minal khan ahsan mohsin ikram
Image Source: Brandsynario

Minal Khan and Ahsan Mohsin Ikram are slowly becoming everyone’s OTP (as millennials would say) and this will totally explain why!

Getting Cheesy with Ahsan Khan

On a show with Ahsan Khan and Saboor Aly, Minal Khan opened up about her fiance. What is it that made Minal Khan made say yes to that ring? For her, it was how respectful he is towards her and others associated with her.

She’s sold on his respectful behaviour wherever she is concerned or even her relatives. He treats them all like he would treat his own and for Minal Khan, that matters most!

Who’s Learning From Whom?

If you have seen any couple in love, you must have seen this fight! Every time a virtue of one is pointed out, the other is hasty to get credit for that good quality. A similar thing is happening here as Minal Khan laughed over not knowing whether Ahsan Mohsin Ikram got it from her or she got it from him.

Ahsan Khan pointed out that Minal Khan behaves just as respectfully with not only her fiance but also his loved ones. Throwing it back to the time Ikram posted a photo of his dadi, Ahsan Khan remembered how Minal Khan was very loving towards the tribute. What goes around comes around?

The Controversial Couple

Minal Khan and Ahsan Mohsin Ikram have stirred quite a bit of controversy ever since they came together. The two were clicked with Minal Khan sitting atop Ikram which angered netizens a lot. Moreover, their beach escapades and videos of Minal Khan shoving sand into her finance’s mouth were also not well-received.

However, they are in love and people’s hearts tend to soften seeing that. Or we hope they do!

What’s The Most Important Thing In A Relationship?

The latest series on Amazon Prime called “Modern Love” is based on real-life contributions to the “modern love” column in the New York Times. The show is a heartfelt episodic series of relationships that capture love today and we got to thinking, what is the most important thing in a relationship?

Though the answer will vary from person to person, Minal Khan’s answer is perhaps the most important and foundational. Nothing ever-lasting and fulfiling can be built on a foundation not based upon respect. We’re glad to see these lovebirds acknowledge that and implement it!

Stay tuned to Brandsynario for the latest news and updates.

10 Pakistani Celebrities Who Left Showbiz To Preach Islam

By
Lyza Rashid
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pakistani celebrities
Image Source: Brandsynario

Pakistan’s entertainment industry has witnessed several actors have a change of heart and mind. At different points in their career, they felt their true calling is to spread Islam’s word and follow its tenets more closely. Subject to scrutiny and questioned on their sincerity, below are some of the said celebs! Do you know which Pakistani celebrities left the showbiz to start preaching Islam? Here’s a list of ten most amazing examples of actors who left showbiz!

1. The Most Iconic Example: Junaid Jamshed

Junaid Jamshed was the most hit singer of his time. His band was started in 1986 by the name of “Vital Signs,” They delivered several hits that people can sing word for word till today. That’s not all! Junaid Jamshed was also the heartthrob of the country and enjoyed unusual popularity amongst his fans. 

pakistani celebrities preach islam
Image Source: The Nation

It was in 2004 when he not only quit music but also displayed a drastic shift towards preaching Islam. Later, he also became a staunch believer that music and fine arts must be opposed!

2. Rabi Pirzada

Pirzada was a singer and a television host in the Pakistani entertainment industry. As a celebrity, her reach and following were neither unusual nor minimal. However, unfortunately, Rabi Pirzada’s private videos were leaked on social media, which smeared her reputation with shame. People condemned her and victim-blamed her, which led her to apologize for the scandal caused.

pakistani celebrities preach islam
Image Source: Brandsynario

Right after that, Rabia also immediately shifted to the realm of Islam. She started wearing a hijab and abaya and preaching Islam, changing her brand urgently. 

3. Hamza Ali Abbasi

Hamza Abbasi was one of the most prominent actors in the Pakistani entertainment industry. He has played a role in several hit films and enjoyed the success of several dramas he was a part of. As a celebrity, Abbasi had a huge following: his looks, charm, or talent!

pakistani celebrities preach islam
Image Source: Brandsynario

In 2019, after his drama Alif, Hamza Ali Abbasi announced that he would be departing from the world of showbiz. Though his fans were heartbroken, many supported him for following his heart.

4. Noor Bukhari

Bukhari is one of Pakistan’s veteran actresses whose work is loved by many. Her private affairs were often questioned in the media: people expressed their distaste over her several marriages a lot. However, Noor Bukhari could not leave showbiz as it was her only source of income.

Several years later, after her divorce, she found her calling and left showbiz to follow Islam’s word.

5. Feroze Khan (not)

Feroze Khan shocked many of his fans and viewers alike when he stated he would be leaving showbiz to follow a more spiritual path. Considering that he is possibly riding the highest point of his professional success, people were currently inspired by the dedication.

However, you never know! A few days later, he emerges to state that his “sheikh” has ordered him not to leave showbiz. The reason being that showbiz is the medium through which the “paigham” can be spread! Call it what you may, but this fiasco was ridiculous at the end.

6. Zainab Jamil

Having worked in various films, Zainab recently announced that she is leaving the industry to learn more about the religion.

zainab jamil
Image Source: Facebook

7. Urooj Nasir

Famous TV actress Urooj Nasir left the industry to preach Islam in 2001.

pakistani celebrities
Image Source: Instagram

8. Ali Afzal

Seen in various dramas Ali Afzal disappeared from the screen to spread Islamic teachings.

9. Shazia Khushk

Shazia Khush was known as a folk singer amongst Pakistani celebrities. She could sing various styles of music. A couple of years ago, she left it.

Image Source: The Express Tribune

10. Sataesh Khan

Sataesh Khan who could leave people in her wake full of sataesh in their eyes also left showbiz in pursuit of religion.

Image Source: style.pk

If you think there are a few more Pakistani celebrities who can be added, feel free to share their names with us.

Stay tuned to Brandsynario for the latest news and updates.

Pakistanis Are Guessing Iqra Aziz Is Pregnant In Her Latest Pictures

By
Web Desk
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Iqra Aziz
Image Source: Instagram

The wedding events of Iqra Aziz and Yasir Hussain were the cutest. From Yasir publicly proposing during an award show to the limited guests’ dholki, mayun, and shadi during the pandemic, the events were very sweet. Now that that event is old news, it was only a matter of time the good news came about.

Iqra Aziz Good news

While no one has officially announced it, it seems that the news we usually label as “good news” is right around the corner. A few pictures were shared on both Yasir Hussain and Iqra’s Insta accounts. They are from a friend’s wedding. Both of them look absolutely stunning together. It could definitely be the camera angle, but Iqra seems slightly different from how she usually is.

iqra aziz Image Source: Instagram
iqra yasir Image Source: Instagram

Aside from these pictures, there were some from when the couple attended the birthday celebration of Shazia Wajahat, wife of Wajahat Rauf. As the couple poses with the birthday woman, the way Iqra Aziz is standing, it seemed to the audience that she is covering her belly with her arm. They thought that she is covering up the baby bump.

People and their speculation

Image Source: Instagram

 

Image Source: Instagram

People said that she looked healthy. And as everyone knows that during pregnancy, your face and leg swell a bit, it seems that Iqra is showing all the symptoms. So maybe, the people have the correct guess this time around.

Image Source: Instagram
Image Source: Instagram

And so it’s no wonder that people are asking the couple for confirmation.

Image Source: Instagram

Whether this is not true, or they are keeping it hush-hush. It will be understood that they did the latter considering brown people’s evil eye is very much on point. But if this is true, we wish the couple all the very best. And we wish the upcoming talented individual a healthy life.

Stay tuned to Brandsynario for the latest news and updates!

Here’s How Apple Is Encouraging Employees To Get COVID Vaccine

By
Mehak Zehra
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Apple iPhone 13 details
Image Source: indianexpress.com

The covid vaccine has had people second guess not only covid but also what the vaccine may be being used to insert in their bodies. As a result, many are refraining from getting vaccinated. And this is why, to encourage more of their employees to get the shot, Apple is giving a few incentives to them.

Apple provides incentives

The incentives, as the tech giant has conveyed, are that they will be giving the paid time off to the employees if they have a vaccine appointment. And when they do get the vaccine, it is likely that they will get some health-related side effects. If they do, they will also be eligible for sick pay.

This development comes from the fact that Apple has not acquired the vaccine or is providing it to the employees. So considering it is not giving it to its employee it is a nice gesture for them to create a context where their workers readily get vaccinated.

Reema Khan vaccine

Covid and the tech giant

Ever since the covid issue picked up height, numerous companies went into working remotely worldwide. Just like that, Apple’s employees have been working from home since March of 2020. In December, the Apple executives announced that only 15 percent of the entire workforce was coming to the premises of Apple’s Cupertino, Apple Park, California-based headquarters.

It was also hinted that workers may have to return to office by June 2021 but things might not “return to the way they were.” That said, the same executive mentioned how they have observed that various aspects have worked better virtually.

Apple Announces new program
Image Source: theconversation.com

Hopefully, these incentives will influence more people into getting the vaccine shot.

Stay tuned to Brandsynario for the latest news and updates!

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