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Bill & Melinda Gates Part Ways After 27 Years But Continue To Work Together

bill & Melinda GAtes
Image Source: Dawn

Bill & Melinda Gates have been a power couple for the past 27 years. They have worked on various projects together but it turns out they are no longer able to continue as a married couple. The two have filed for divorce.

Statement after filing for divorce

They took it to their Twitter accounts announcing the divorce. The note that they both shared read:

“After a great deal of thought and a lot of work on our relationship, we have made the decision to end our marriage. Over the last 27 years, we have raised three incredible children and built a foundation that works all over the world to enable all people to lead healthy, productive lives. We continue to share a belief in that mission and will continue our work together at the foundation, but we no longer believe we can grow together as a couple in this next phase of our lives. We ask for space and privacy for our family as we begin to navigate this new life.”

Melinda became part of Microsft in the 1980s. But after they got married, Melinda became a stay-at-home mother for three children. Later on, Melinda started jointly running Bill & Melinda Gates Foundation. Through that foundation, they have donated billions for good causes.

Bill & Melinda Gates over the years

Bill Gates, the 4th wealthiest person globally ($124 billion), had said in a Netflix documentary that they loved each other so much that they were either going to break up or marry each other. But in their married life they were not equal. She believed that they should be equal. And this improved when she started working at the Foundation. She learnt to step up while Bill learnt to accept that equality.

At 65, Bill left his company to focus on the good causes. But it seems that moving forward, their goals don’t align anymore.

Stay tuned to Brandsynario for the latest news and updates!

TECNO Has Set Another Milestone With The Spark 7 Pro Launch In Pakistan

Leading smartphone brand, TECNO has launched Spark 7 Pro in Pakistan in collaboration with Saamaan.pk. Spark 7 Pro is equipped with a MediaTek Helio G80 processor and 48MP camera and is available at a remarkable price of PKR/- 21,999. The “Gaming King” was revealed by TECNO on May 3, 2021, at 5.00 pm in an online Live Launch on its Facebook page with a lot of amazing offers. TECNO flash sale stock out in 10 minutes after the launch.

Spark 7 Pro is available exclusively on Saamaan.pk and in Ramadan, all the customers will get Free Head Phones as a gift. Not only this, for the whole month on every purchase of the new Spark 7 Pro, you will get a PKR/-1000 discount, and also there is a chance to win 1000 LEDs through a mystery box. This offer is valid from till June 3, 2021. So Hurry up and order yours now!

Spark series is TECNO’s most selling smartphone device bringing flagship features at a mid-range price segment. With the launch of the latest Spark 7 Pro, TECNO has opened new horizons for gaming enthusiasts that too at a remarkable price. The “Gaming King” is equipped with a powerful MediaTek Helio G80 Processor, 5000mAh Battery, 90Hz refresh rate, and an impressive 48MP camera.

The MediaTek Helio G80 chipset along with a powerful 5000mAh battery and 4GB + 64GB massive storage gives the fastest and smoothest gaming experience. The big 6.6” Dot in Display with a 90Hz refresh rate enables the user to play games and watch videos at a clearer, bigger screen more efficiently.

Apart from these gaming specifications, TECNO Spark 7 Pro comes with a 48MP rear and 8MP front camera giving brighter and more professional pictures. It also supports special camera features such as the Super night Mode, Bokeh Effect, and the Smile shoot.

The new Spark 7 Pro comes in three magnificent colors, Magnet Black, Alps Blue, and Spruce green. With these remarkable features, gorgeous design, and colors, the phone is available for preorders with the special package on Saamaan.pk. So hurry up and order yours right away!

Iqra Aziz’s ‘Godh Bharayi’ Dupatta Had 100 Duas Written On It

iqra aziz
Image Source: Brandsynario

While we had already speculated a month ago that actor-writer Yasir Hussain and actress Iqra Aziz may be expecting, the duo has finally revealed it to the public. They are expecting and will be welcoming the new member of their family in July. The announcement was made through the pictures of the ‘Godh Bharai ceremony’.

But as our Pakistani audience goes, the response was mixed. While some appreciated them and wished them all the best of luck, as expected, there were some who had to problematize even this for the celebrity couple.

What happened?

For the ceremony, Iqra wore a beautiful purple dress by Fahad Hussayn. With simple henna on her hands and exquisite jewelry, the couple looked happy to the core.

Fahad also shared the close-up pictures of the dupatta that went with Iqra’s dress. It was with these pictures that it became clear there was some text written on the dupatta. These snippets were some good lessons that everyone should incorporate into their lives.

These bits were:

“Achay Ikhlaq se behtar kuch nahi”

“Allah se apni bhalai ki dua kro”

“Zubaan se nikley alfaaz kabhi walas nahi jaatey”

According to the designer,

“The design is specially curated with lots of love to celebrate Iqra Aziz (an actor & a very dear friend) motherhood. 100 handcrafted prayers with embellishments and zardozi work have been written on the dupatta!”

Netizens react on the dupatta

But obviously, people had negative thoughts that they believed it was their duty to share. A few of the 100 blessings written on the dupatta had Allah’s name on it. Not only that but Iqra was wearing the dupatta, not on her head which meant that the dupatta could be touching the ground as well. This meant disrespect to God’s name.

Some others were crying because apparently, Iqra copied the idea they had ‘thought’ of first.

What!

Godh Bharayi – a hindu rasm?

Not just that, Pakistanis also said that the idea of godh bharayi rasm has Hindu origins so using Allah’s name on a dupatta for that rasm is a disrespect to Allah and Islam. Moreover, they couldn’t stop themselves from stating their confusion at why would Muslims want to celebrate a Hindu ceremony.

Image Source: Brandsynario
Image Source: Brandsynario

Regardless, by now, the couple may be used to these unsolicited comments.

Stay tuned to Brandsynario for the latest news and updates!

Here Is What The Apple Watch 8 Has To Offer To Us

Apple Watch 8 and features
Image Source: neowin.net

Apple makes it entry every year, with some impressive products. Whether it is a new chip or a smartphone, people line up for Apple. They want to see what all the hype is about. Almost all of the time, the hype is worth it and people get what they expect. Today, we take a look at what upgrades the Apple Watch 8 has for us.

Some of the most impressive watches are by Apple. Not only do they offer a plethora of features but high accessibility too. The Apple watch series 6 is considered as one of the best smart watches out there. So what does the Apple watch 8 have for us that the older ones did not? Apparently, there has been news that there are going to be new sensors equipped in the watch.

new Apple watch and features
Image Source: 9to5mac.com

Apple Watch 8:

So, what exactly does the Apple Watch 8 offers? The sensors that have been integrated are of measuring different levels. The first is a blood glucose monitor so you can keep track of all those sugar levels. If anyone you know has to keep a strict check, this watch will be quite useful for them. Additionally, keeping track will also allow you to see whether your body is in good shape or not.

Now, the second thing the watch offers is a blood pressure monitor. This is yet another vital option given in the watch.

The moment you feel your pressure dropping, the call will send out a ping too. Imagine being in a situation where there may not be help nearby. This can be something that might just save your life. Apple really does think of the user and their well-being when designing their products.

Apple watch and new features
Image Source: educba.com

Another Feature:

Now, this may be a bit different than the rest two but it is still there. The Apple Watch 8 also has the ability to measure alcohol levels. While it may not be used as much, it can still be used by intoxicated people. Instead of being pulled over by cops for a breathalyzer test, this can be used.

Apart from this, there are numerous things that the watch can do. From keeping track of vitals to notifications, you may be taken aback by all it offers. Apple has done quite a lot for the audience in 2020 and 2021 might just be the same. They do not intend to hold back when it comes to abilities. If you decide to get the watch, make sure you go full Apple.

We hope that Apple continues to make such developments as the year progresses. They came out with the iPhone 12 in 2020 and it was a good release. Their M1 chip has seen a lot of praise and can give competition to anyone.

Stay tuned for more from Brandsynario!

Tesla Takes A Dig At Big Tech Companies

Tesla takes a dig at tech giants
Image Source: pakwheels.com

How many car brands can you name sitting right now? We bet that you can guess the brands easily from their logos alone. Car buffs are specially trained in the knowledge about cars. If you are someone interested in cars, you know how well the industry in Pakistan has been doing recently. Looking at the tech industry worldwide, Tesla has just taken a jab at them.

By jab, we are referring to the latest comment made on Twitter. There is a personality on YouTube, by the name of Utsav Techie. They specialize in the reviews of tech devices. A majority of these are smartphones from the titan companies. Some of the most frequently reviewed ones are Huawei, Xiaomi, Samsung. So, what exactly has happened on Twitter. Why is Tesla going viral again and what might Elon be up to?

Tesla taking dig at tech
Image Source: carscoops.com

Clever Response:

One of the most interesting ways to start a battle is on the internet. It is true that anonymity makes people fearless but fame does something different. It gives people a different perspective on life. Additionally, it shows them that the world is watching their every word and they should speak carefully.

Utsav Techie recently tweeted about how so many tech giants are making cars. From Huawei to LG, all the way up to Xiaomi and Apple, everyone is making a car. He then also writes that Tesla is making cars too.

The last sentence of the tweet is where the underlying point is. It said that everybody is going to make cars. This may be an intentional point towards the fact that maybe the companies have run out of ideas. Maybe everyone is trying to do the same thing, just with different outcomes or features. To this, Tesla replied with an ingenious comment. Elon Musk said that anyone can make a prototype but producing is the difficult part.

Tesla On Fire:

While it is true that production is difficult, Tesla was making a clear jab at tech giants. They meant to say that everyone can make cars but it takes more effort to produce in mass. Tesla may be one of the top ones today but it has had some difficult times before. There was a point when the company had almost gone bankrupt and were saved by another company.

Production is definitely difficult but that doesn’t mean that one should take a dig at prototypes. Coming up with a design and constructing a prototype alone is more difficult than it sounds. According to the writer of this article, one should not speak ill of any progress. Every one of us is in the same race with a common goal, so there is no need for ill intents.

teh giants jabbed by Tesla
Image Source: 9to5mac.com

We are highly anticipating the car releases by all of these companies as well as Tesla. Much remains to be seen and the revolution has barely begun. Maybe we get to see the Apple car before we enter into 2025 or 2026.

Stay tuned for more from Brandsynario!

6 Roadside After School Snacks That Make You Nostalgic

after school
Image Source: Dawn

After school, the one thing almost all students would do was going outside and making the queue at the roadside vendors to get their favorite snacks. Those snacks would certainly make up your day regardless of how unhygienic they would be. Now all these roadside after-school snacks have become a memory that triggers nostalgia.

Interestingly, this nostalgia is not just for us who have graduated school but also for current school-going students who have been either studying remotely or haven’t seen these vendors due to the pandemic. So let’s reminisce the time when we would rush outside the moment we heard the school bell to be first in line at the thela.

1. Gola Ganda

In English, you may call it ice shaving, but that doesn’t bring the feel to the snack which comes when you call it gola ganda. But anyway, it is shaved ice on which the roadside vendor would add everything sweet he could get his hands on. It would be all colorful with sweet syrups, Comelle, and oftentimes chia seeds.

Image Source: Express Tribune

2. Bhel Puri

Bhel Puri or Syo was the best chatpata, spicy snack you could have. It was often found on a popcorn stall. The seller would add vinegar, chopped onion, and tomato to it, along with lots of chaat masala. And chaat masala makes everything better.

3. Drinks

You know these drinks were bad for health because when you would be out with your mom, she would specifically tell you to stay away from that stall. And yet, whenever your van would be late, you would try to get your hands on these drinks. Or was it just me? Ok.

4. Makai

Makai, that too, roasted. Enough said. And sprinkle salt and masala.

after school
Image Source: cookpad.com

5. Fries

Aren’t fries like a universal snack that can be eaten anywhere any time? But that specific taste of fries that comes when the fries seller would flood your fries box with that cheap ketchup was priceless.

6. Ice Lollies

I always suspected ice lollies to be those flavored drinks, just frozen. But the sun scorching you to the very core after school, having ice lollies would be a small-time pleasure to forget the heat.

Do write to us if your school had other roadside after-school snacks and who knows, we might just add them to the list.

Stay tuned to Brandsynario for the latest news and updates!

5 Refreshing Drinks You Can Make With Pakola

5 Refreshing Drinks You Can Make With Pakola
Image source: Youtube.com

Green, white, and best-served chilled Pakola has stood the test of time and remains one of the most beloved drinks of Pakistanis. This ice cream soda is the most popular, and its flavor is compared to ice cream.

Serve it as a drink or drizzle it on a dessert, Pakola is bound to make you feel refreshed. If this catching intro makes you crave Pakola, then take a look at these refreshing drinks you can make with Pakola.

1. Zafrani Milk

This zafrani milk is the best pick-me-up for when you are feeling dehydrated or tired. Boosted with the goodness of Zafran, saffron, almonds, and pistachios. This Zafrani milk is a wholesome meal that is not only delicious but also healthy.

2. Doodh Soda

Who doesn’t love some good old doodh soda? One of the most ancient drinks in our country. Doodh Soda is a cultural asset. Be it summers or Ramadan, doodh soda is a heat and thirst buster for those hot and humid days. Doodh soda is available on carts and is one of the most famous roadside drinks consumed by pedestrians. However, if you think then doodh soda is old school, try this recipe, which will definitely spin to this delicacy.

3. Kulki Soda Drink

This recipe might sound bizarre, but it seems and feels absolutely refreshing. A blend of lime, chilies, Pakola, white soda, and some mint leaves. This recipe is anything we have seen before, which makes it a must-try on our menu.

4. Dalgona Style Pakola

How can we refrain from mentioning Dalgona style Pakola? This quick and easy-to-make recipe is rich, creamy, cold, and everything in between the hot and humid days.

5. Pakola Ice Cream Soda

This Pakola milkshake recipe comes with a twist. Blend all the ingredients, top them off with some syrup, and enjoy with your family.

Stay tuned to Brandsynario for the latest news and updates.

JazzCash Launches All-New Business App For Business Owners

Islamabad – May 03, 2021: Aimed at further developing the digital payments ecosystem, Pakistan’s leading fintech, JazzCash, has launched a Business App for its rapidly growing merchant base. Featuring state-of-the-art tools for efficient financial and business management, this app adds to the ease of doing business as small and medium business owners can kick start digital payment acceptance, without the cumbersome bank account registration process.

This all-new platform has been developed to cater to the SME sector, which is yet to realize the full benefits of a digital payments ecosystem, while some amongst them, are not even part of the formal economy. There are millions of SMEs in Pakistan, and only a few thousand accept digital payments making it a predominately cash-based sector.

The JazzCash Business app becomes the command center for these merchants, providing visibility on business performance and automating day-to-day activities. Users can receive payments through QR, reconcile transactions, disburse salaries and make payments for stock procurement. They can also generate a QR code in real-time and send customizable digital invoices to customers.  Going forward, more features will be added to this app, including the option to request a business loan, playing an essential role in driving economic growth.

According to Erwan Gelebart, CEO, JazzCash, “JazzCash aims to cultivate a cashless economy and is committed to introducing innovative products and services that offer faster, more transparent, and secure payment solutions. We identified a need for a one-stop digital solution in the SME sector, which still lacks the tools and resources to adopt digital transformation, and created this business app to manage all their financial requirements. By taking advantage of secure, real-time payments, these businesses will witness higher efficiencies and benefit from a thriving digital ecosystem.”

Business owners can self-onboard from anywhere conveniently by registering themselves on the Business App in a few simple steps by providing basic personal and business information, uploading a copy of their CNIC and photograph.

Could Nasal Vaccine Protect Us Against COVID-19?

nasal vaccine coronavirus
Image Source: India Times

There’s a new generation of vaccines coming up against coronavirus and they’re not your usual ones. The new vaccines may be a nasal spray that needs a squirt up the nose rather than a jab on the arm. Here’s the low down on it:

What Is A Nasal Vaccine?

A nasal vaccine is also formally called an “intranasal” vaccine. It is administered by squirting or spraying the solution into the nostrils of an individual unlike your regular vaccine injected into the arm.

nasal vaccine coronavirus
Image Source: Japan Times

Is It Effective?

Clearly, there must be some advantages or benefits of it that is making researchers focus on it now. 

nasal vaccine coronavirus
Image Source: Fierce Pharma

In a human trial, the self-administered treatment showed an extremely promising efficacy rate. It showed up to 99% drop in the “viral load” within 72 hours, according to a Reuters report. Moreover, nasal vaccines are more preferred by people according to researchers.

Huge Studies in The Process

There are exciting developments for the nasal vaccine underway. A trial — fully randomised, double-blinded and placebo-controlled — involved 7,000 participants. For a phase 2 test, this is a decent setup. The results from this study have not come out yet but the first phase was successful.

nasal vaccine coronavirus
Image Source: NPR

Moreover, experts from Lancaster University in England and Texas Biomedical Research Institute reported that their nasal spray vaccine shows “promise”. The new type of vaccine against coronavirus is able to kick up antibodies that are sufficient to suppress it.  In animal experiments, the vaccine also reduced lung damage, inflammation and disease severity in mice.

What Is The Efficacy Needed For Nasal Vaccines?

Nasal vaccines for coronavirus have been demanded to have an efficacy of 50% at least. This benchmark is set by the World Health Organisation as a rule before the vaccines may be approved and distributed. 

Who All Is Developing One?

The World Health Organisation’s (WHO) vaccine “landscape” shows multiple companies with nasal vaccines in the making. These companies are making billions of doses of nasal-spray vaccines against COVID-19 and testing them. 

nasal vaccine coronavirus
Image Source: Gulf News

At least eight research groups are working on such projects as we can see from the list.

Is This The First Time You’re Hearing of Nasal Vaccines?

If this is the first time you’re hearing of this form of vaccines and feeling unsure, don’t worry. Besides respiratory infections, the nasal method has been used to deliver vaccines even for sexually transmitted infections. This is reported by the US National Institutes of Health.

The rationale for targeting mucosal tissue is because of the virus of coronavirus beginning through the nose. Targeting that route may be more effective for protecting people.

Stay tuned to Brandsynario for the latest news and updates.

6 Restaurants In Karachi That Are Offering Car Dining

6 Restaurants In Karachi That Are Offering Car Dining
Image source: https://gulfnews.com/

COVID-19 has changed everything. From dining to shopping and online delivery culture. We got to see many new trends merely because we tend to the new restrictions now and then as the third wave is in full peak. Outdoor dining was also banned by the government, which means only deliveries and takeaways for the Iftar and Sehri.

However, if you are a picky eater, you might don’t like the delivery and takeaway options which means dining in the car. Here are some restaurants which are offering car dine-in services so that you can enjoy your favorite food without violating the covid restrictions.

1. Meat The Cheese

6 Restaurants In Karachi That Are Offering Car Dining
Image source: peekaboo.guru

Meat The Cheese is offering car dining services which means no compromise on the cheese meaty cravings. Whatever it is, from cheesy fries to Juicy steak and many options on the menu. If you want an indulgent Iftar, hop on your car and enjoy meat and cheese from the comfort of your car.

2. Theatre

6 Restaurants In Karachi That Are Offering Car Dining
Image source: https://peekaboo.guru/

Theatre is a recent addition to the restaurant world, which caught the public’s eyes as soon as their launch. It is located on the main Tipu Sultan road right beside Meat The Cheese. Theatre is a live bakery and cafe that offers food and chill vibes, and aesthetic ambiance. They have some unique tables for you to have your food without juggling the plates here and there in your car.

3. Cocochan

6 Restaurants In Karachi That Are Offering Car Dining
Image source: https://peekaboo.guru/

Craving some Chinese but don’t want to eat soggy noodles? Look no further than Cocochan because they are one of the few Chinese restaurants offering car din in services so you can enjoy your gravy and noodles fresh from the kitchen.

4. Jardin Restaurant 

6 Restaurants In Karachi That Are Offering Car Dining
Image source: https://peekaboo.guru/

Located in the vicinity of phase 6 DHA, Jardin is a pleasant experience for any fine dining lover. The best part? They are now offering all-you-can-eat Iftar in your car, which you can enjoy till eid.

5. Kolachi

6 Restaurants In Karachi That Are Offering Car Dining
Image source: https://peekaboo.guru/

This must be exciting because of the amount of space Kolachi has to accommodate cars. But, more so, the fresh, breezy vibes of the sea always make the best pair with food. So, if you want to have a breath of fresh air, then hop on to Kolachi because their car dine-in experience will be like none other.

6. Cafe Aylanto

6 Restaurants In Karachi That Are Offering Car Dining
Image source: https://peekaboo.guru/

How can an oldie but goldie stay away from the recent trends? Aylanto will satisfy all your fine dining cravings without having to dress up for the cafe. Is there anything we could want more? Not having to dress up to enjoy your favorite food.

Stay tuned to Brandsynario for the latest news and updates.

Paypro Introduces WhatsApp Helpdesk For Customer’s Convenience

PayPro, one of Pakistan’s leading fintech companies in the payments space, has launched its customer support helpdesk via WhatsApp Business Solutions, in collaboration with Monty Mobile and CM.com Global (MEA). With the newly introduced feature, PayPro customers can access a comprehensive self-service menu along with chat support to instantly get in touch with support agents from the team to resolve a vast variety of issues in a user-friendly and effective manner.

Using the self-service helpdesk customers can seek technical support for any PayPro product, get tutorial videos and step-by-step processes to help them make their payments through each payment partner, check bill/payment status with the PayPro transaction ID, search and download their invoices, inquire about the latest promotional offers, get the latest news and updates regarding corona virus SOPs, sign up their businesses with PayPro and much more. Both the self-service helpdesk and chat support will be available 24/7. In order to get in touch with PayPro support through Whatsapp, users can simply send “Hi” to 0309-0PAYPRO.

COO PayPro, Mr. Taimur Ahmed said in a statement, “With over 500 live registered merchants accepting digital payments from thousands of customers, it became the need of the hour to provide a convenient self-service helpdesk, accessible directly from the users’ favorite messaging app.”

On the occasion of its collaborative effort with PayPro, Mr. Waqas Ramzan, Country Manager Pakistan of Monty Mobile, stated, “We are happy to facilitate the country’s best payment solution provider to better serve their merchant base, and their customers with a Chat App that acts as the best interaction platform, not only in Pakistan but throughout the world.”

The addition of WhatsApp self-service helpdesk enables another channel to an existing portfolio of contactless customer service offerings that the company offers, which includes live chat support through their website and social media handles, an online tutorial video directory for customers, and call service agent support in order to facilitate merchants and their customers with technical information and resolve queries reducing the turnaround time substantially.

Pakistanis Troll Aamir Liaquat For Ridiculing Fahad Mustafa

amir liaquat fahad mustafa
Image Source: Behtareen

Amir Liaquat has been ridiculed for an entire lifetime recently after his fall and nagin dance on his show. However, he still has the guts to go after another host, namely Fahad Mustafa. Is this plain rivalry or is there truth to his words?

Amir Liaquat’s Critique of Fahad Mustafa

Without taking Fahad Mustafa’s name, Amir Liaquat says a lot. He first argues that Mustafa does not know how to host, he can not be called a host. According to Liaquat, being a host is not a simple talent. One needs to have “the treasury of words” with them and be able to use them properly. There are a plethora of elements that need to be catered to, not everyone can do that. Clearly not Fahad Mustafa,

After that, he goes one step ahead and starts copying Mustafa also! Using ridiculous hand gestures and an animated voice, Amir Liaquat’s energy is almost too much. He continues to do this as he comes up with absurd and funny questions he believes Fahad Mustafa asks participants on his show. 

Witness It Here:

Who Gets To Have A Say?

Amir Liaquat was recently trending on Twitter because of how much he was being trolled. First, he participated in a race with a guest host during which he fell on national television, leading to many memes and comments. Then he proceeds to enact a Nagin dance, again on national television. 

 

View this post on Instagram

 

A post shared by KETCHUP | Be You (@chuss.spotted)

However, what makes these activities worthy of condemnation is that they were a part of a ‘Ramadan transmission’. Many have come after him because he ruins the name of ‘ulema’ by labelling himself as one and then doing such activities. Moreover, citizens are also disturbed by him ruining the sanctity of Ramadan transmissions with these activities.

Netizens Speak Up

amir liaquat fahad mustafa
Image Source: Brandsynario

Hence, can he critique someone else? Especially someone whose activities are entirely harmless? People have a lot to say about this.

amir liaquat fahad mustafa
Image Source: Brandsynario
amir liaquat fahad mustafa
Image Source: Brandsynario

There is a Ring of Truth

The very last line that Liaquat says has some weight of truth to it. He says “I can always make fun of myself, never my participants”.  Keeping in mind both the hosts’ shows, this is true.

 

View this post on Instagram

 

A post shared by Fahad Mustafa (@mustafafahad26)

Though Fahad Mustafa should not be criticised by the likes of Liaquat, it is true that he is guilty of ridiculing his participants. Especially women in activities they often do not understand or feel too shy to participate in. They come to win items they may not have, why must they be embarrassed indirectly for it?

All in all, our hosts need to do better. Until then, no one can claim to be superior than the other.

Stay tuned to Brandsynario for the latest news and updates.

7 Pakistani Ramadan Campaigns 2021 That You Must See!

Ramadan Campaigns
Image Source: Synergyzer

Each Ramadan, brands grace us with campaigns that tell a story, and those stories are capable of plunging you into a roller coaster ride of emotions. Maybe it is the time of the year, or perhaps it’s because we are fasting that the messages in these ad campaigns hit you at a different level. Today, we have compiled some of the Pakistani brands and their Ramadan campaigns that must be watched. You will surely be impressed.

1. Kashmir Cooking Oil

Cooking oil brands usually display a mother teaching her daughter how to cook. Once the food is cooked, the smell attracts everyone else. But Kashmir changed the narrative. They brought in family traditions in the ad that featured Manzar Sehbai. For their Ramadan campaign, they built upon that and gave yet another crucial lesson. In a society where all the iftar preparation becomes the sole responsibility of a woman, the ad shows how the male members of the family acknowledge that women also fast.

2. Mezan Cooking Oil

Featuring Shoaib Akhtar, Mezan oil presents a campaign that moves you to the core. It gives the message of spreading kindness and not just to your fellow humans, but to every living thing because they deserve it.

3. Jazaa Food

Embracing people this Ramadan is the concept behind Jazaa Foods ad. And it’s these little things that will increase your good deed register.

https://www.facebook.com/jazaafoods/posts/1322160074816188

4. foodpanda

foodpanda brings a similar thought. The thought is that while the people whose job it is to serve you do that away from their own families, you can try and make them feel welcome in your home.

https://www.facebook.com/foodpanda.pk/posts/3807157042686492

5. Coca-Cola Pakistan

Inclusivity in their ad, Coca-Cola shares the message of friendship with strangers because even your current friends and loved ones were, at some point, strangers to you.

6. Tang Pakistan

Spreading goodness, Tang Pakistan also joins the Ramadan campaign conversation.

7. Qarshi Jam-e-Shirin

Qarshi Jam-e-Shirin’s Ramadan ad is one that touches your heartstrings in the most adorable way ever. It has a taxi driver who reaches home in time to do iftar at home when realizing that his last passenger’s grocery is still in the car. Sacrificing his time with family, he goes back all the way to deliver their Jam-e-Shirin and the other content. That effort is reciprocated by the passenger who invites him to do iftar with them.

https://www.facebook.com/JamEShirin/posts/3767759546613055

It’s just the first day of Ramadan. Surely, more brands will follow suit with their own campaigns, so here is what we are going to do. As Ramadan will near its end, we will compile a list of the best Ramadan campaigns. Until then, enjoy this list.

Stay tuned to Brandsynario for the latest news and updates!

A Look Into Industry’s Top Brand – Bake Parlor The Pasta Expert

Bake Parlor has been a part of Pakistan’s food industry for a very long time by maintaining its excellent food standards. With the largest flour mills in the country, the company is mostly known for pasta items. However, they also offer multiple products ranging from sauces to syrups, ketchups, snacks, and much more.

While the pandemic has disturbed the planet, leaving the whole world in chaos, Bake Parlor is trying to bring back those smiles by delivering happiness through its amazing range of products.

Bake Parlor Noodle Soup

The introduction of Bake Parlor’s Noodle Soup Range has brought a crazy yummy twist to the market. Looking at how everyone drank those boring dull soups before, the real catch of Bake Parlors Noodle Soup Range is its noodles itself, which gives a very unique and amazing combination to the flavor. It’s healthy, hygienic, and can be made at home. So obviously, it is loved by everyone but especially kids.

 Recipe Range

Bake Parlor recipe mixes have been the talk of the town for a very long time now. Known for its 26 different flavors of fun, Bake Parlor is able to satisfy extreme hunger pangs earning it the label of ‘Real mood booster’.

What makes the brand even more stimulating is that its recipe range includes Chinese, European, and Burmese flavors but with a local touch. So you will be able to get an experience that incorporates within, the Pakistan’s local cuisines.

The Pasta Expert 

Bake Parlor has become the true pasta expert over the last 20 years. Having brought flavors from around the world, the brand has become a household name for majority of Pakistanis. Some of those products that are categorized as favorites are Chicken Chilli Spaghetti, Hot and Sour Noodles, Khowsuey, Chicken Lasagna, Achari Macaroni, Chicken Lasagna, and Tikka Macaroni; not to forget the varying shaped pasta and a lot more. And all this is produced in state-of-the-art plants using the purest white wheat flour that comes from its own flour mills.

Bake Parlor Is Always At The Forefront Of Events That Encourage Talented And Skilled People.

Sweet Bites Festivals 


Bake Parlor has been organizing different BTL activities to engage the consumers keeping in mind safety precautions. One of the festivals were Sweet Bites Festival which was sponsored by Bake Parlor at Lucky One. It gave consumers the space to have fun considering the pandemic had been really hard on all of us.

The event had multiple games, competitions, and quizzes. The competition was held amongst trainee chefs to boost up their confidence. At the end of the competition, Bake Parlor distributed numerous gift hampers. The lively event ensured that the audience enjoyed its time as well by arranging for them product-sampling activities.

Women’s Day

With everyone around the world celebrating women’s day in their own way, so did Bake Parlor. They organized ‘‘One Day Cooking Class’’ with Chef Asad at Rangoonwala Karachi to help women further polish their skillsets. What is commendable about Bake Parlor is that it doesn’t portray itself as a brand that aims to ‘make’ women strong because they believe women already are strong. Rather it’s about changing how the strength is perceived.

Fusion Cuisine

Bake Parlor presented a show named Fusion Cuisine by Naheed Ansari where they promoted healthy ways of living without worrying about your health or hygiene. Naheed Ansari invited accredited health professionals from the industry and talked about ways of eating healthy and hygienic food. Some cute kid-chefs were also invited making the show filled with fun.

Host With Dost 

“Host with Dost” had a fun concept. It was a cooking show where different celebrities were invited alongside Chef Gulzar. In a pandemic infused time where people were trapped in their houses, this show provided enjoyment as well as the opportunity for them to learn new recipes that the celebrities’ guests cooked with the famous chef.

Chef Gulzar has been in the cooking industry for decades and in association with Bake Parlor for quite some time. The Chef has been a part of various Bake Parlor’s shows and events. What’s even more interesting is that Host with Dost remained interactive throughout its running. With multiple quizzes and competitions held on social media, the consumers always remained hooked and at the edge of their seats.

Chef Hunt 

Without break, once again! Bake Parlor is ready with its Masala Chef Hunt.

Over the years, Masala Chef Hunts has brought forward kitchen stars. The show represents that good, or rather great, food has the mystic ability to encourage people.

Ramadan Campaign

https://www.facebook.com/bakeparlor/videos/160554165823195/

For its Ramadan campaign, Bake Parlor has introduced consumer promotion for Ramadan that allows consumers to save up. Titled “Bake Parlor Ki Barri Bachat” campaign, the brand is ready to greet Ramadan with full flavor.

Another plan that the brand has for Ramadan is a cooking show named Iftar Mazaydar which will be aired on digital platforms in Ramadan.

Now you know, what to do when you are in the mood to eat something fancy but healthy and have a wholesome experience along with it. So enjoy its magical flavors with your family members but of course, while you do that, don’t forget to follow the COVID SOPs because the pandemic is still out there.

Shan Foods Has An Important Lesson To Teach in Ramadan

Shan Foods
Image Source: YouTube

Shan Foods has taken their TVC game to the next level with this latest ad that speaks to all of us during this time of crisis.

What’s It About?

The ad is primarily about a Sikh family enjoying a meal together with their Muslim brothers and sisters. The message it is imparting is one of unity in the blessed month of Ramadan. This month is such a month that all differences are set aside during fasting for the purpose of breaking fasts together.

shan foods diversity
Image Source: Youtube

It is a message we, as a society, are in dire need of. Shan Foods is communicating to us the value of coming together over food. This ad emphasis that differences can not be greater than humanity. Shan Foods is teaching us our differences have their place, unity should also.

The TVC We’re Swooning Over

Our Favourite Bits!

Our favourite scenes in the ad include the joyful preparations going behind the meals. The entire family comes together in one way or another to put something to the table.

shan foods diversity
Image Source: Brandsynario

Though we may have gotten lazy now, how refreshing is it to dress up for Iftar with loved ones? Nothing beats the feeling!

Shan Foods – The Heart of Ramadan

Back when Gigi Hadid shared her cupboard with her fans, Pakistanis went wild seeing Shan Foods. That shows a lot about how representative Shan Foods is for Pakistanis and the desi community in general.

shan foods diversity
Image Source: Shan Foods TVC

Our love for spices and food ties us together unlike anything else. Hence, when in the ad everyone sets their religion aside to sit together for a hearty meal, we understand! More than understanding, we’re happy to get behind the idea.

Celebrating Diversity

shan foods diversity
Image Source: Youtube

It’s 2021, diversity should no longer be a point of contention. A table full of food can be all the more blessed when it is full of people from different backgrounds. They have their stories, their experiences, and their diverse wisdom to share.

At the end of the day, this ad by Shan Foods makes us see us for who we really are – a global community! In this highly globalized world today, often we can take for granted, the influences our lifestyle incorporates. Only if we see others as humans before seeing them as Sikh, Muslim or Christian, can we learn to be empathetic humans.

Stay tuned to Brandsynario for the latest news and updates.

Hira Mani Gets Robbed At Gunpoint, Video Goes Viral

Hira Mani Along With Her Kids Were Robbed At Gunpoint In Front Of Their House
Image source: https://www.behtareen.pk/

In another series of events, Hira Mani was robbed outside of her residency in Karachi. Recently a video went viral on social media where we can see her stopping in front of her house as her kids get out of the car. Two men came from behind and snatched her mobile at gunpoint. The actress confirmed the news on her social media.

The incident completely fazed her children and as they stood still outside their home.

Following the incident, the Yakeen Ka Safar star responded in a message to the muggers on her social media: “Dear mobile snatcher, I forgive you.”

The fans and the fellow celebrities sent their consolations and concern for the actress and her family.

The Incident’s Impact 

Hira, who has an excellent bond with her sons, always shares snippets from their lives on social media. The two seem absolutely close to her as they are seen making fun and being playful all the time. However, this incident seems very traumatic for teenagers. Gratefully there was no physical harm from the robbers, and both the kids, including Hira, are safe.

Given the increase in the number of robbed cases in Karachi recently, it seems like the number of street crimes is rising again.

Stay tuned to Brandsynario for the latest news and updates.

Yasir Hussain & Iqra Aziz Finally Announce The News Of Becoming Parents

Yasir Hussain & Iqra Aziz Finally Announce The News Of Becoming Parents
Image source: https://www.thenews.com.pk/

Finally, the news everyone was waiting for. Iqra and Yasir announce the news of becoming parents, and the internet can’t keep calm.

In a round of pictures posted on social media, the couple has announced that they expect a baby in July 2021. Iqra and Yasir took to Instagram to announce the news with some adorable pictures. The couple looks extremely happy while posing for the pictures, and we wish them nothing but the absolute best. Yasir posted the picture with a heartwarming caption and asked everyone for prayers and blessings.

In the announcement photoshoot, Iqra is wearing a purple Anarkali by Fahad Hussayn. The Khuda or Muhabbat actress looks nothing less than beautiful. The pregnancy glow on the actress is for the sure present.

Another picture that Yasir posted on his social media looks absolutely sweet. The neon sign and the floral backdrop were done as part of some setup, making us want to look at more pictures from the event.

The Public Reacts On Iqra And Yasir’s Announcement 

As soon the posts went up, the comments section started pouring in with all the prayers and lovely wishes for the couple. Some celebrities also sent their wishes along the way.

Yasir Hussain & Iqra Aziz Finally Announce The News Of Becoming Parents
Image source: instagram.com

Iqra’s elder sister also left a heartfelt comment on the post and hopes of meeting her in due time.

Yasir Hussain & Iqra Aziz Finally Announce The News Of Becoming Parents
Image source: instagram.com

After going through multiple controversies over time, this news feels like a breath of fresh air for Iqra and Yasir. The couple tied the knot in December 2019. However, they had been the talk of the town ever since Yasir’s impromptu proposal to Iqra at the Lux Style Awards 2019.

Stay tuned to Brandsynario for the latest news and updates.

5 Pakistani Makeup Brands That Are Actually Amazing!

beauty hacks
Image Source: InStyle

We always hope to get the best cosmetic products because we want to look good and that we do not want to ruin our skin as well. And that is why whenever friends or family are returning from the US or UK, we request tons of cosmetics from famous makeup brands. But did you know that Pakistan also has a few really amazing brands that look great when you apply them? Here is a list that we compiled just for you.

1. Massarat Misbah

Looking for makeup that suits your skin tone and is Halal certified? Massarat Misbah has made a makeup brand that provides products at affordable prices. Don’t forget that she didn’t just keep skin tones in mind; she kept the weather conditions in check too. Massarat also owns a well-known beauty salon called Duplex. What are you waiting for? Get those awesome cosmetics now.

makeup brands
Image Source: The Express Tribune

2. Luscious Cosmetics

Another brand that has been doing an amazing job for years is Luscious Cosmetics. It is time to give them the credit they deserve, especially when the company makes sure to remain environmentally friendly, and most brands don’t care about animals’ rights. They have skincare products along with vibrant shades of makeup for women in good price range and quality. What more could we ask for?

3. Christine Cosmetics

A Pakistani brand that all Pakistani women at least have one product of? You guessed it right, Christine Cosmetics. It has been one of the best affordable and high-quality brands that Pakistani women have been using for a while. They have the best brush kits for everything like contouring, shading, whatever you want. Ask any woman about Christine cosmetics, and they will have either their brushes or other products ranging from nail polish to lipsticks.

makeup brands
Image Source: Fastmall.pk

4. Atiqa Odho

“As a brand, we believe that beauty is the right of every woman. Hence we create products that are of top quality while being affordable for all.”

Atiqa Odho, an amazing star, a great fashionista, and an even amazing person, made this statement. Her brand is well known for insanely beautifully colored products for women. A brand that never compromises on the quality of their products is what all women need, and lucky for us, we have one.

Makeup brands are great if chosen wisely. So be wise and make better decisions because if you have these brands at home (as in, your country), why look outside?

Stay tuned to Brandsynario for the latest news and updates!

5 Smart Ramadan Hacks Every Muslim Should Try

The holy month of Ramadan is a period of spiritual cleansing, which is highly fulfilling. However, for some, managing things and taking care of themselves can be stressful, challenging, and tiring. Nevertheless, you can avoid all of that if you’re prepared before Ramadan even begins!

Since you fast almost all day long, there are a few things that you might be worried about, such as how to deal with headaches, bad breath, staying focused, etc. Well, we have compiled a list of 5 smart Ramadan hacks just for you.

1. Get Rid Of A Headache

5 Smart Ramadan Hacks Every Muslim Should Try
Image Source: 1st News

Since you can’t take any oral medicines while you’re fasting, this would help you. Although it may sound pretty intense, it works in case you have a headache. Take some cayenne pepper and mix it with some water and apply it right below your nose.

2. Carry a travel prayer mat 

5 Smart Ramadan Hacks
Image Source: Yaoota

When you’re fasting and want to pray but can’t find a place, travel prayer mats will be your savior because they’re super easy to carry! If you don’t have a prayer mat at work, just bring your own. Finding a spot to offer your prayers will never be a problem anymore.

3. Get rid of bad breath

5 Smart Ramadan Hacks Every Muslim Should Try
Image Source: Today Show

Bad breath is unacceptable. Ramadan or no Ramadan, one should never have bad breath when interacting with people. So, here’s a bizarre hack for you! For this, you need a spoonful of coconut oil and rinse your mouth for a few minutes with it. Coconut oil absorbs harmful bacteria, relieves toothaches, and also acts as a teeth whitener!

4. Install A Quran App

5 Smart Ramadan Hacks Every Muslim Should Try
Image Source: Pinterest

Having a Quran app on your phone is possibly the best thing ever! Since you’re on your phone almost all day long, a Quran app will help you spend your time more wisely and most efficiently. Even if you’re out somewhere or in your car, you can just open the app and read the Quran.

5. Put away your distractions

5 Smart Ramadan Hacks Every Muslim Should Try
Image Source: Schooley Mitchell

One can easily be distracted during Ramadan and lose focus. Yes, blame the empty stomach and dead brain cells when you’re out of energy. When you’re planning to pray or do zikr, try to put away your distractions such as your phone in a drawer or just away from your sight.

Stay tuned to Brandsynario for the latest news and updates.

These Chowmein Samosas Are Going Viral & Pakistanis Are Losing It!

Do you like to try new foods? Or more like are you experimenting with fresh foods? I don’t know about experimenting but new stuff definitely goes viral instantly, be it for the innovation or for something people just cannot fathom. These Chowmein Samosas are going viral these days. And people cannot decide how to react to it.

Origins of Chowmein Samosa

Now is it a home invention inspired by the lockdown or street food. Let’s figure it out, shall we?

So one beautiful day, the politician Sharmila Faruqi tweeted a picture of an exciting samosa. Now you must be familiar with the aalu and the qeema in your samosa, but this one had Chowmein!!! Can you believe it?

To this day, it remains a mystery if she made it herself given that the lockdown was awakening the chef in her or whether she found this diversity of food at a restaurant.

Twitter users erupted all over the country, and a debate started. Some like what they saw, and some were bawling at the picture.

Let’s have a look at some of the Pakistanis’ reactions.

1. For some, when Its a No, its a No!

This user was not into experimenting with food. Chowmein samosa was not something he wanted to eat. And he used one word to convey his feeling. NO! I mean, we are a very decisive nation.

2. Some took it as disrespect… Harsh!

@_zeduke was greatly offended when she saw her two favorite foods being subjected to what she took it as an insult.

3. Even Adventurers Didn’t Feel Adventurous

Even the adventurous ones who like food fusion could not bring themselves to like this Chowmein Samosa.

4. Some became chowmein samosa advocates

This dramatic tweet just couldn’t put up with the overreacting because food is food at the end of the day.

5. If some can hate it, some can love it too

Few Twitter users had no idea why the new cuisine was getting this much amount of hate. We all are different and have unique taste buds, so some can find what they see amazing.

 

It so happens that for Pakistanis, street food holds a special place in their hearts, and they refuse to allow modifications in it. So we will have to wait and see if, after this immediate Twitter sensation, the Chowmein Samosas will be here to stay or will they be forgotten.

Stay tuned to Brandsynario for more news and updates!