Lahore – September 19, 2023: The Public Trust in Tax survey which questioned 7,700 members of the public across the globe shows that accountants have a major role to play in addressing corruption, which negatively impact on attitudes towards tax in economies.

Results show that 53.8% consider corruption a major factor, however most people believe the role of professional accountants contributes to improving tax systems by making them more efficient (59%), more effective (57%), and fairer (55%).

The findings follow ACCA (the Association of Chartered Certified Accountants), IFAC (the International Federation of Accountants), and CA ANZ (Chartered Accountants Australia and New Zealand) expanding their biennial G20 Public Trust in Tax survey – which this time omitted Russia and included New Zealand – to address not only corruption but also the issues of sustainable development and corruption, and how these two interconnect with trust in the tax system. The results are clear.

Corruption has a significant impact on attitudes towards tax in economies across the globe, with over half of G20 respondents citing it as a major factor.

At the same time, 68% of respondents in G20 countries see at least some connection between tax and sustainable development, and 57% would be prepared to pay more tax to support it.

In this context, the continued high levels of trust in professional accountants are more important than ever. The results shows that they remain the single most trusted stakeholder in tax in every G20 country, as it has been the case in every biennial G20 Public Trust in Tax survey since the initiative began in 2017.

Kevin Dancey, CEO of IFAC, says: ‘The impact of corruption on trust in tax has been an emerging theme in our recent surveys, particularly in our 2022 Global Perspectives report, which focuses on jurisdictions outside of the G20. Now, for the first time, we have specific data on that point, and the results are illuminating. Taken together with the continued trust in professional accountants, and additional new data on views about sustainable development, insight into the important interconnections between these issues is starting to come into view.’

Helen Brand, chief executive of ACCA, says: ‘Throughout the course of these surveys, public unease about how tax moneys are spent has been a constant theme in respondents’ comments. Perceptions of corruption are a clear barrier to engagement with the tax system. Accountants have a central role to play in countering corruption, bringing transparency and accountability to the collection and spending of taxes across both public and private sectors.’

Ainslie van Onselen, CEO of Chartered Accountants Australia and New Zealand (CA ANZ), says: ‘As leaders in the global accountancy profession, we are proud to see the sustained high levels of trust in professional accountants, which is hard won, but easily lost. It is vital that we constantly work to maintain and earn trust through both our individual and collective actions. Now, more than ever, the relationship between taxpayers, businesses and governments must be strengthened to provide security and certainty for our broader societies and economies and we look forward to continuing to engage with key stakeholders to drive trust in tax and trust in our profession.’

The survey reveals the attitudes and opinions of the general public towards their tax systems, and the actors involved in them. The key findings indicate that:

• Trust in key stakeholders has improved in most regions, but there are still significant variations;
• People see tax systems as a mechanism for positive change, but are concerned about corruption;
• People generally think that levels of taxes paid are reasonable.

This year’s survey is launched on 14 September at an online event hosted by IFAC, ACCA and CA ANZ. Register here.

Editor’s Notes

The study is based on an online survey, conducted in the second quarter of 2023, of more than 7,700 individuals across all the G20 countries apart from Russia, plus New Zealand. The sample in each country is balanced by demographics based on census data, including age (targeting individuals of taxpaying age), education, gender, ethnicity, household income levels, and geographic location within the country.

Read the report here.

Namira Salim, Pakistan’s first female astronaut, is set to embark on a historic space journey, scheduled for October 5. Residing in Dubai, she gained recognition for planting Pakistan’s flag at the North Pole in 2007. Her upcoming voyage is facilitated by Virgin Galactic Holdings, with founder Richard Branson designating her as Astronaut No 6. Virgin Galactic’s Galactic 04 flight window, commencing next month, is the launchpad for her cosmic adventure. This achievement marks a significant milestone for Namira and Pakistan’s space exploration endeavors.

Pakistani Trailblazer in Space Exploration

Namira Salim’s contributions to space exploration have been a source of great pride and recognition for her homeland. In 2006, the Government of Pakistan formally acknowledged her as the nation’s pioneer astronaut. In addition to this prestigious title, she was also appointed as an honorary ambassador of tourism for Pakistan in 2007.

Namira’s extraordinary achievements extend to her feats of reaching both the North and South Poles in 2007 and 2008, respectively, earning her the distinction of being the first Pakistani and Asian to accomplish these extraordinary journeys.

In a remarkable display of courage and audacity, Namira achieved another milestone in 2008 when she became the first Asian and Pakistani to skydive over the formidable Mount Everest. Her illustrious career in space exploration culminated in the awarding of the ‘Tamgha-e-Imtiaz’ (Medal of Excellence) in 2011, underscoring her invaluable contributions to the field.

A Promising Cosmic Endeavor

Virgin Galactic Holdings, a pioneering enterprise in the realm of space tourism, has laid the foundation for Namira Salim’s impending voyage into the cosmos. The Galactic 04 flight window, set to open next month, is the portal through which this momentous journey will unfold. Astronaut No 6, Namira Salim, will embark on this cosmic odyssey under the guidance of Astronaut 019, with the support and infrastructure provided by Virgin Galactic. This voyage represents a continuation of Namira’s legacy as a trailblazer, an adventurer, and a symbol of female empowerment, as she transcends the bounds of Earth to explore the celestial realm.

A Major Milestone for Pakistan

Caretaker Minister for Information and Broadcasting, Murtaza Solangi, hailed Namira Salim’s forthcoming space odyssey as a historic milestone for Pakistan’s burgeoning presence in space exploration. Speaking on behalf of the Government of Pakistan, caretaker Prime Minister Anwaar-ul-Haq Kakar, and the entire nation, Solangi extended warm congratulations to Namira Salim and conveyed his heartfelt best wishes for her triumphant mission. Recognizing Namira as a role model for women worldwide, Solangi underscored the potential of the younger generation to elevate Pakistan’s standing across various domains. He affirmed that Namira’s courageous venture would serve as a powerful testament to Pakistan’s identity as a peace-loving and progressive nation on the global stage.

Embarking on a Cosmic Legacy

Namira Salim’s upcoming journey into the cosmos is not only a testament to her unwavering dedication and indomitable spirit but also a promising chapter in Pakistan’s exploration of the final frontier. As she prepares to unfurl the Pakistani flag amidst the stars, Namira’s story serves as an inspiration to all, transcending borders and encouraging humanity to reach for the stars. In this age of space exploration, Namira’s voyage represents a giant leap for Pakistan and a significant stride for women in science and adventure.

Stay tuned to Brandsynario for the latest news and updates.

Vital Tea is launching an exciting summer campaign that celebrates the love for tea in Pakistan. Tea isn’t just a drink; it’s a vital part of Pakistani culture and daily life. It’s enjoyed during friendly get-togethers, important family events, work breaks, and even cricket matches.

In the hearts of Pakistanis, cricket transcends the realm of mere sport, bearing immense emotional significance. Irrespective of gender or age, cricket pulsates through our collective spirit. And what elevates this cherished experience even further? Cricket and chai, an inseparable duo, coalesce to define the very essence of the atmosphere.

‘Chai aur Cricket’Campaign

Vital Tea recognized the opportunity to spotlight this exceptional connection and stepped into the limelight. Their objective was to measure the extent to which Pakistanis resonate with this sentiment, and to achieve this, they unveiled a captivating new Digital Video Campaign (DVC). This initiative garnered support and creative contributions from esteemed influencers including Haroon Shahid, Maryam Nafees, and Emad Irfani. Together, they eloquently conveyed how chai forms an indispensable component of any cricket event.

Here’s the DVC:

https://www.facebook.com/VitalTeaOfficial/posts/pfbid02vThAgmGKFWVBCZncugPhCKRtLsJ2eF5AWDtpcQHi33jAbxz3JyGsZvgFiPxm8s8vl

The DVC has profoundly resonated with Pakistanis, igniting a nationwide phenomenon that continues to captivate the nation’s spirit. The impact of this campaign reverberated far beyond the celebrity endorsements, as numerous Instagram magazines and bloggers joined the chorus, uniting under the hashtag #ChaiAurCricket to amplify the message.

The DVC garnered significant attention as these influential figures shared it across their digital platforms upon its debut. The excitement escalated to a crescendo when prominent Facebook Groups enthusiastically launched a Vital Tea contest. This contest encouraged participants to share their cherished moments of ‘Chai and Cricket’ for a chance to seize enticing prizes.

Undoubtedly, the campaign and the DVC have deeply connected with the Pakistani populace, sparking a nationwide phenomenon that continues to enchant the spirit of the nation!

Stay tuned to Brandsynario for the latest news and updates.

In a historic moment for Pakistan’s thriving tech industry, Mean3 has achieved a monumental feat by becoming the first IT company to be featured at the iconic New York Times Square. This momentous occasion has cemented Mean3’s status as a rising star in the global tech landscape.

Mean3, a trailblazing tech company headquartered in Pakistan, under the visionary leadership of Abdul Hadi Siraj, has emerged as a distinguished software house and marketing agency. It has rapidly gained recognition for its innovative solutions and groundbreaking contributions in the E-commerce industry. Mean3’s mission is to revolutionize businesses worldwide, and their journey has  been adorned with numerous accolades and partnerships with over 200 global enterprises.

Mean3 has been selected by the TechCrunch team to showcase, among thousands of global applicants to investors and TechCrunch editors. This event draws 10,000 participants, an array of investors, and numerous global media outlets, and serves as a significant gathering for the global startup community.

TechCrunch Disrupt 2023 will take place in the Moscone Centre in San Francisco from September 19 to 21. The event is recognized for presenting the hottest startups, introducing game-changing innovations, and debating what’s on the minds of the tech industry’s leading innovators—and this year will be no exception. Dropbox, Mint, Cloudflare, Fitbit, Yammer, and other startups have previously debuted at Disrupt.

Mean3’s journey to Times Square during TechCrunch Disrupt 2023 signifies a significant milestone not only for the company but also for Pakistan’s growing tech ecosystem. It sends a powerful message to the world that innovation knows no boundaries and that emerging tech hubs like Pakistan have much to offer.

This achievement will undoubtedly inspire other Pakistani tech startups and entrepreneurs to dream big and pursue their ambitions on a global scale.

Mean3  Story

Mean3, founded in 2016 by Abdul Hadi Siraj, is a trailblazing force in the IT industry. Abdul Hadi Siraj’s journey into the world of IT began at a young age, driven by his passion for gaming. His dedication led him to Pakistan’s top notch IT institute, where he laid the foundation for his future career. Starting as a freelancer, he eventually founded Mean3, which has grown organically through positive word-of-mouth.

Today, Mean3 boasts a team of more than 100 experts strategically located in offices in New York and Pakistan. They thrive on innovation, growth, ownership, and thought leadership, equipping them to unravel intricate challenges and provide bespoke solutions globally. They take pride in being recognized as the fastest growing brand of the year and fostering enduring partnerships with businesses of all scales in many regions, including prominent names like Now & Forever, Zashko Inc, Carters Pakistan, dealerships of KIA , Hyundai, and Peugeot.

Leadership in E-commerce Solutions

As a pre-eminent E-commerce solution provider, Mean3 is particularly acclaimed for its expertise in Shopify Plus. Their proficiency in this platform positions them at the forefront of transforming online businesses, enabling them to thrive in the competitive digital landscape.

Diverse Array of Services

Mean3’s creative prowess and collective expertise enables them to offer a diverse array of services, including:

• E-commerce Development (Shopify Plus, Magento 2, Custom Laravel)
• Website Design & Development
• Mobile Application Development
• Game Development (Unity 2D and 3D)
• Social Media Management
• Search Engine Optimization
• Lead Generation
• Performance Marketing
• Staff Augmentation and Outsourcing

Their commitment to quality service and budget-conscious solutions nurtures enduring bonds with their clientele.

In a world where technology knows no borders, Mean3’s debut at the iconic New York Times Square and its presence at TechCrunch Disrupt 2023 reaffirms the limitless possibilities for companies willing to push the boundaries of innovation.

With over 200 global businesses in their roster and an exceptional satisfaction rate of 97%, they are poised to make a significant impact at TechCrunch Disrupt 2023. As they prepare to showcase their latest innovations, Mean3 invites you to join us on this journey of technological excellence.

Learn more at www.mean3.com