Home Blog Page 331

Is Toyota Saying Bye-Bye To Gas Cars by 2027?

Is Toyota Saying Bye-Bye To Gas Cars by 2027?
Source: NBC News

Toyota, a pioneering force in the automotive industry, has unveiled game-changing advancements in the realm of electric vehicle (EV) batteries. These innovations are set to revolutionize the landscape of electric mobility by extending battery life and efficiency, capturing the attention of potential EV buyers and leading the technology into a brighter future. The breakthrough centers around two pivotal fronts: the optimization of lithium-ion batteries and the remarkable progress in solid-state batteries.

Enhanced Lithium-Ion Battery Optimization

Lithium-ion batteries have long been the backbone of electric vehicles, providing the necessary power to propel these emission-free marvels on our roads. One persistent concern among potential EV buyers has been the battery’s longevity and charging time. Addressing these issues head-on, Toyota’s recent research breakthroughs promise to usher in longer battery life and significantly reduced charging durations.

Presently, EVs can cover around 330 miles on a single charge. However, Toyota’s cutting-edge developments have the potential to push that range to an impressive 621 miles. This augmentation promises to alleviate range anxiety, a significant factor that has sometimes deterred consumers from embracing electric mobility.

The Rise of Solid-State Batteries

Solid-state batteries represent a groundbreaking leap in battery technology, holding the promise of even more remarkable gains. While they share a structural resemblance with lithium-ion batteries, solid-state batteries offer a distinct advantage: unparalleled durability. Historically, these batteries had not exhibited the robustness required to support the demands of EVs.

Nevertheless, Toyota’s relentless pursuit of innovation has led to breakthroughs in solid-state battery technology that could change the game. Previously relegated to items such as pacemakers and smartwatches, solid-state batteries now show promise for powering electric vehicles. This advancement could potentially extend an EV’s range to an astonishing 745 miles on a single charge.

Acceleration of Availability and Affordable Manufacturing

Perhaps most intriguingly, Toyota’s advancements are poised to accelerate the availability of EVs equipped with solid-state batteries. These cutting-edge vehicles could make their debut as early as 2027, heralding a new era of electrified transportation. Toyota is also committed to making these vehicles accessible to a broader market by streamlining the manufacturing process. The company plans to embrace automated processing, reducing reliance on labor-intensive assembly lines. This shift towards more cost-effective manufacturing methods could result in more competitive pricing for these high-tech EVs.

Benefits Galore: The Appeal of Electric Vehicles

The allure of electric vehicles extends well beyond the realm of innovation. The cost advantage is undeniable, as powering an electric car costs approximately half as much as fueling a gasoline-powered vehicle. With the recent breakthroughs in battery technology, EV ownership is poised to become even more budget-friendly. Furthermore, government incentives at federal and local levels are contributing to the appeal of electric mobility, making it an economically sound choice for environmentally conscious consumers.

Toyota thinks 85% of its new US vehicles will have tailpipes in 2030
Source: Green Car Report

Maintenance is yet another area where EVs shine. The inherent simplicity of electric powertrains translates to less wear and tear, reducing the need for frequent servicing. This not only saves time and hassle but also contributes to cost savings over the vehicle’s lifetime.

Environmental Impact: A Greener Future

One of the most significant advantages of electric vehicles lies in their minimal environmental impact. Each electric car on the road can save a substantial 1.6 tons of pollution annually, providing a powerful incentive for a more sustainable future. In stark contrast, traditional gas-powered vehicles churn out over 10,000 pounds of harmful emissions each year on average. With solid-state batteries potentially replacing internal combustion engines, the environmental benefits of EVs are poised to expand even further.

In a recent Reuters article, solid-state batteries were referred to as “the kiss of death” for gasoline-powered cars. This candid assessment underscores the transformative potential of Toyota’s breakthroughs. As these advancements inch closer to commercialization, a new generation of EVs promises not only to redefine mobility but also to reshape our relationship with transportation, the environment, and our wallets.

Stay tuned to Brandsynario for the latest news and updates.

TCL’s Azadi Celebration: Elevate Your Entertainment with Unbeatable Offers

Lahore, [August 15, 2023] – TCL, Pakistan’s premier LED TV brand, is thrilled to introduce an extraordinary Azadi celebration offer that will redefine your home entertainment experience. Prepare to be captivated as we present an exclusive opportunity to take your viewing pleasure to soaring heights. With the purchase of our cutting-edge 85″ P735 Android TV, you’ll not only possess a groundbreaking display but also unlock a world of entertainment with a FREE 32″ LED TV that comes as an irresistible companion.

This limited-time offer isn’t just a deal; it’s an invitation to immerse yourself in unparalleled visual excellence. Owning the 85″ P735 Android TV becomes even more enticing when paired with the complimentary 32″ LED TV. To secure this dynamic duo, claiming your free 32″ LED TV is simple. Just share a copy of the invoice for your 85″ P735 Android TV purchase, filled warranty card and delivery address on WhatsApp number (0316-8220264). It’s our way of enhancing your home entertainment setup effortlessly.

TCL has consistently stood at the forefront of delivering premium quality products that remain accessible to all. This exclusive Azadi offer underlines our unwavering commitment to providing extraordinary value to our esteemed customers. But wait, there’s more! As part of the Azadi celebrations, we’re presenting not just one but two irresistible offers:

  1. Azadi Offer 1 – P635 58” TV:

Original Price: PKR 151,900.00

Discounted Price: PKR 129,900.00

Validity till 23rd August 2023

Avail this offer: https://shorturl.at/lvDU2

  1. Azadi Offer 2 – Elevate Your Entertainment: Purchase the P735 85″ TV and Receive a FREE 32″ LED TV , Validity till 30th August 2023

Avail this offer: https://shorturl.at/djorI

You can avail of these two offers through a variety of online and offline channels:

  • Official TCL Pakistan Website
  • TCL Pakistan Official App
  • TCL Flagship Stores
  • TCL TV Section at Metro & Carrefour
  • TCL Dealership Network

Majid Khan Niazi, Head of Marketing at TCL Pakistan, reflects on the significance of the Azadi celebration: “At TCL, our unwavering pursuit is to offer innovative, value-centric solutions to our customers. This Azadi offer is a testament to our commitment to enriching the entertainment lifestyle of every Pakistani.”

TCL’s relentless mission to democratize advanced technology has positioned us as a prominent figure in the electronics market. With a global presence across 150 countries, TCL remains dedicated to offering cutting-edge technology at accessible prices, enriching lives around the world. Embrace the future of entertainment with TCL – where innovation meets affordability.

PCB Faces Backlash for Omitting Imran Khan From Video

wasim-akram-top-three-pakistan-cricketers-of-all-time
Source: DND

The Pakistan Cricket Board (PCB) released a commemorative video on the occasion of Pakistan’s Independence Day, aiming to celebrate the rich history of the nation’s cricket journey. However, the video’s glaring omission of the legendary former World Cup-winning captain, Imran Khan, has triggered widespread outrage and consternation. This omission raises questions about the intentions behind the exclusion and the impact it has on both cricket fans and the sport’s legacy.

Imran Khan’s Illustrious Legacy

Imran Khan stands as an iconic figure in Pakistan’s cricket history, hailed as one of the greatest cricketers the nation has ever produced. His impressive record boasts 362 Test wickets at an average of 22.81 and 3,807 runs at an average of 37.69, accompanied by six centuries. Notably, his exceptional performances during the 1980s secured him the third spot in the ICC’s All-Time Test Bowling Rankings, underscoring his unparalleled skills and startegies on the field.

1992: The Pinnacle of Triumph

A defining moment in Imran Khan’s cricketing journey came in 1992, when he captained the Pakistani team to an improbable World Cup victory. His iconic “cornered tigers” speech resonates as a powerful symbol of determination and resilience, encapsulating the spirit of a team that defied all odds. This historic win marked Pakistan’s solitary ICC silverware until 2009, highlighting the profound impact Khan had on shaping the nation’s cricketing narrative.

Imran Khan Missing from Celebratory Video

Amid the anticipation surrounding the PCB’s commemorative video, the glaring absence of Imran Khan has become a point of contention. Even images capturing the euphoric moments of the 1992 World Cup victory fail to include the captain who led Pakistan to this monumental achievement. The omission of such a pivotal figure has sparked widespread disappointment and has prompted discussions about the motives and implications behind this decision.

 Post-Cricket Journey

Imran Khan’s influence extends beyond the cricket field into the realm of politics. After retiring from cricket, he founded the Pakistan Tehreek-e-Insaf (PTI) party and assumed the role of Prime Minister in 2018. His tenure lasted four years before he was removed from office through a National Assembly vote of no-confidence in 2022. Khan’s political journey was marred by allegations of corruption and discrepancies in the declaration of foreign gifts, culminating in a conviction and a three-year prison sentence, along with a five-year ban on holding public office.

Legal Battles and Public Sentiment

Khan’s legal team has vehemently contested his conviction, citing bias and a lack of due process in the proceedings. Presently in custody near Islamabad, Khan awaits an appeal to be heard in the nation’s High Court, scheduled to commence on August 16. As the legal battles continue, public sentiment remains divided on the authenticity of the charges against Khan and the fairness of his trial.

Outrage and Controversy: Social Media Reacts

The omission of Imran Khan from the commemorative video has ignited a firestorm of outrage on social media platforms by trending #shameonPCB. Many view this exclusion as a deliberate political act, tarnishing what should have been a celebration of Pakistan’s cricket achievements. Notable cricket journalists and enthusiasts have criticized the PCB for allowing politics to overshadow the sport’s legacy and undermine the integrity of the video’s purpose.

Despite the controversy surrounding his absence, Imran Khan’s legacy in Pakistani cricket and his broader impact on the nation’s history remain unshakable. His extraordinary contributions to the sport and his integral role in guiding Pakistan to its 1992 World Cup victory continue to resonate with cricket enthusiasts worldwide. As discussions persist about the implications of the video, one undeniable fact remains: Imran Khan’s indomitable spirit and influence will forever remain intertwined with Pakistan’s cricketing identity.

Stay tuned to Brandsynario for the latest news and updates.

PTV Icon Awards 2023: A Star-Studded Affair

Artists in Pakistan’s entertainment business celebrated the government’s recognition of the film industry as a legitimate industry before the country’s Independence Day celebrations. The National Icon Award 2023 event, which took place on August 12 in Lahore, made this announcement.

The star-studded event honored the entertainment industry’s outstanding accomplishments and provided an unforgettable evening. Celebrities from both the political and entertainment realms attended the event. Wahaj Ali, Humayun Saeed, Mawra Hocane, and Iffat Omar, were among the celebrities who graced the event with their presence.

The significance of the event was further emphasized by the inclusion of former Prime Minister Shehbaz Sharif and Federal Minister for Information and Broadcasting Marriyum Aurangzeb on the prestigious guest list.

Read More: Patriotic Pakistani Dramas To Watch This Long Weekend

Icon Awards Recipients 

The icon award was received by some of the top-notch names in the industry for their services to Pakistani TV. These honors were given to acknowledge the celebrity’s dedication, notable accomplishments, and contribution to the development of the industry. The list of winners includes celebrities like Humayun Saeed, Fawad Khan, Bushra Ansari, Bilal Lashari, Wahaj Ali, Nadia Jamil, Resham, Mawra Hussain, Mohib Mirza, Sanam Saeed, Meera, Nadeem Baig, Vaneezah Ahmed, Usman Peerzada, Saba Hameed, Rubina Ashraf, Iffat Umar, Ghulam Mohiuddin, Babra Sharif, Sultana Siddiqui and more.

Celebrities Take To Stage 

Meanwhile, celebrities and actors also took a minute to comment on the policies and prestigious initiatives taken by the government while thanking the former Prime Minister and former Federal Minister for Information and Broadcasting, Marriyum Aurangzeb.

“Respected PM, we thank you, and I have a hunch that your family, somewhere deep down, is artistic. You’re fond of music, and if these germs weren’t in you, you wouldn’t be so tender and warm-hearted towards our industry,” concluded Bushra Ansari in her thank-you note.

Celebrities also took to Twitter to share their thoughts on the initiative taken by the government.

Fawad Khan was also among the actors who took the stage to receive an award. In his thank you note he hopes to have an industry that is independent and thrives on being self-reliant.

“It’s an honor to be amongst very distinguished and senior artists who are with us today. I am very honored to receive this award and to be a part of this fraternity and, God-willing, the steps that are being taken. I hope it turns into a very cohesive movement and we take this ahead in a unified front and God-willing, our industry becomes a truly independent industry – not reliant, with the help of the government – but eventually becomes an industry of its own.”

All in all moving speeches and heartfelt dialogues that highlighted the peace among artists and their shared love of their trade made the event stand out.

Read More: PIA To Launch Skardu-Dubai International Flight on Independence Day

Stay tuned to Brandsynario for the latest news and updates.

Zindigi Pilots Instant Debit Card Issuance for Zindigi & JS Bank Customers: A Pioneering Leap Towards Pakistan’s Tech-Driven Future

Islamabad, Pakistan – August 13,2023 – In a groundbreaking initiative that underscores its commitment to spearhead Pakistan’s digital growth, Zindigi, powered by JS Bank, is launching a state of the art, Instant Debit Card Issuance Facility to enhance customer convenience at multiple locations nationwide with further spread to follow.

This pioneering offering marks a significant stride in customer service, allowing customers to receive a fully functional debit card immediately upon opening an account or applying for a replacement card. This innovation eradicates the previously cumbersome waiting period, reflecting a bold step towards a tech-driven future.

Noman Azhar, CO – Zindigi, expressed his enthusiasm stating: “We are thrilled to introduce the instant debit card issuance facility to our valued customers. This technological leap is a testament to our unwavering commitment to delivering unparalleled simplicity and convenience to all, providing a seamless and hassle-free experience for our valued partners.”

The introduction of this cutting-edge technology aligns perfectly with Zindigi’s dedication to innovation within the financial services industry. It not only sets a new benchmark for customer experience but also reinforces the position of Zindigi, powered by JS Bank as a leading player in the financial services sector.

 

Dream, Plan, Innovate and Let’s #MakePakistanEpic

Dream, Plan, Innovate and Let's #MakePakistanEpic

In a world beset by challenges, Samsung Pakistan has emerged as a beacon of hope, determination, inspiration, and resilience for its nation. Through its endeavors, Samsung Pakistan has always uplifted the spirits and fostered positivity, serving as a source of inspiration and optimism.

The EPIC collaboration between Samsung Pakistan and Faisal Kapadia is an endeavor that fuses innovation, creativity, and vision leveraging the inspirational stories of Sharmeen Obaid Chinoi, the acclaimed filmmaker; Arslan Ash, the prodigious gamer; Bilal Lashari, the visionary director; and Abdullah Haris, the breakthrough artist. Dream, plan and innovate, the words that repeatedly shine in the ad not only become a catchy hook binding the slam poetry together but also shine the spotlight on the need of the hour.

The remarkable stories of these individuals who have etched their names on both local and international levels, thanks to their unrelenting passion and the support they received from Samsung Pakistan. These extraordinary individuals have not only made Pakistan proud but have also elevated its image on the global stage. #LetsMakePakistanEpic is a shout out to the ones that never backed down from their vision and at the same time a call out to the ones that hold the potential of uplifting Pakistan to greater heights.

Samsung Pakistan stands as a catalyst for these exceptional individuals and countless others, providing them with the tools, resources, and platform needed to overcome barriers and achieve greatness. As a brand, Samsung Pakistan understands that true progress is born from collaboration, and it takes pride in being an enabler for those who refuse to give up, even in the face of adversity.

Samsung Pakistan’s dedication to fostering an environment conducive to dreamers, planners, and innovators has not only empowered individuals but has also shaped a narrative that highlights the nation’s immense potential. Through its initiatives, partnerships, and support systems, Samsung Pakistan is embarking on a journey to redefine what is possible, inspiring generations to come.

For More information visit our website https://www.samsung.com/pk/
Instagram: https://www.instagram.com/p/Cv11oFWMBYu/

Twitter: https://twitter.com/SamsungPakistan/status/1690310415878864896

Syngenta Pakistan kicks-off its Annual Tree Plantation Drive 2023

Syngenta Pakistan kicks-off its Annual Tree Plantation Drive 2023

Lahore: 11th August, 2023 – To commemorate the national independence day of Pakistan, Syngenta Pakistan Limited – a leading agriculture innovation and technology company that provides crop protection, seeds, biologicals and digital services to millions of Pakistani farmers – has kicked-off its annual Tree Plantation Drive namely ‘Plant a Tree’ across its offices, warehouses, formulation plant and distribution network.

 

As part of this drive, the main event was held at the Rice Research Institute KSK, Government of the Punjab where the Director General (Field) of Agriculture Department Punjab – Engr. Ahmed Sohail – and Director Rice Research Institute KSK – Syed Sultan Ali – joined as the honorable guests. During this vibrant event, Syngenta Pakistan’s employees participated in planting over 1,000 trees of different varieties.

 

Addressing the distinguished guests on this occasion, Syngenta Pakistan’s General Manager – Zeeshan Hasib Baig – shared that Pakistan was already among the most vulnerable countries with regards to the climate change and stressed the importance of trees in mitigating the climate crisis that the country is facing while highlighting the need to focus on conserving our beloved country’s natural resources.  The participants appreciated this green initiative by Syngenta Pakistan.

Dawlance wins ‘Environmental-Excellence Award’ presented by NFEH

Dawlance wins ‘Environmental-Excellence Award’ presented by NFEH

Karachi: 11th August, 2023 – Dawlance is the leading producer of home-appliances in Pakistan and a wholly-owned subsidiary of Arcelik – the 2nd largest manufacturer of electronics in Europe. Due to its strict adherence to global best-practices for a sustainable future, Dawlance has recently won the prestigious ‘Environmental Excellence Award’ from the ‘National Forum of Environment and Health (NFEH).

Dawlance products promise over 50% energy-savings, to mitigate the impact of the rising costs of energy. This award also recognizes Dawlance’s consistent efforts and campaigns to spread public-awareness about the importance of energy-conservation, for protecting the Earth’s environment. Thus, millions of consumers are inspired to make smarter, more eco-friendly choices, while using electrical products and technologies.

The coveted award was presented to Dawlance in a formal ceremony, by the Secretary of Energy, Government of Sindh – Mr. Abu Bakar along with the Consulate General of United Arab Emirates in Karachi – Mr. Bakheet Ateeq Al Remethei. The honorable guests appreciated the Dawlance management team, including; Nomanullah Khan, Syed Shabih Haider, Summaya Khaliq and Syed Safwan Abdullah for promoting global best-practices for eco-friendly operations, to preserve the environment for the future generations.

The Chief Executive Officer of Dawlance – Umar Ahsan Khan thanked NFEH for this honor and stated that: “Dawlance is committed to its policy: “Progress today, Preserve tomorrow. It ensures the wellbeing of the Pakistani nation and promises a sustainable future for the planet. We have a vision for elevating the quality of life for our customers, employees, dealers’ and the masses in general.”

Arçelik – the parent-company of Dawlance invests heavily on research for technological leadership, to fulfill the evolving needs of many diverse consumer-segments. It produces a wide range of highly innovative products like; Refrigerators, air-conditioners, microwave ovens, washing machines, steam-irons, Air-Fryers, etc. Arcelik’s products have won many global awards for performance and reliability, while the company also sponsors many initiatives for environmental sustainability and socio-economic development, to ensure a healthy and progressive future for the whole world.

Dawlance has 3 large factories in Pakistan and it is also exporting various technology-products to other parts of the world. Arcelik is owned by ‘Koç Holding’ – the largest (Fortune-500) holding company in Turkey, with 92,500 employees, 60 years of history, 20 R&D Centres and 23 manufacturing facilities in 9 countries, while its products are sold in over 150 countries. Since Pakistan and Turkey are fostering deeper socio-economic ties as brotherly Islamic nations, Koç Holding is also committed to expand its investments in Pakistan, already worth over 35 billion Dollars.

Zong 4G Celebrates Pakistan’s 76 Years of Independence with an Incredible 76GB Data Deal

Islamabad – August 11th, 2023: Zong 4G, the country’s leading telecom provider, is showcasing its patriotic zeal by celebrating Pakistan’s 76th Independence Day with an extraordinary offer for its customers!

Zong 4G’s latest discount on the Weekly Azaadi Offer allows customers to enjoy an impressive package featuring 76GB of data, coupled with 1000 Offnet and 10,000 on-net minutes, all for an unbeatable price of only PKR 476. This remarkable offer strikes the perfect balance between data and calling resources, delivering incomparable value to customers at an affordable rate. By introducing this outstanding discount, Zong 4G takes its place at the forefront of the telecom industry, solidifying its commitment to offering unparalleled value and premium services to its cherished clientele.’

This limited-time offer not only presents a unique chance for customers to join Zong 4G’s celebration of success but also reflects the company’s commitment to narrowing the digital divide across diverse regions of Pakistan.

Zong 4G’s official spokesperson expressed his views on the offer, “With a commitment to elevating customer experience through unparalleled offers, Zong 4G prioritizes granting access to exceptional packages. Aligning with our customer-centric ethos and Pakistan’s 76th independence celebration, the exclusive Weekly Azaadi Offer discount emerges as the ideal solution for all.”

In an industry where innovation reigns, Zong’s latest offer stands tall as a true game-changer, resetting the standard for weekly plans. Seize the moment and revel in a week of uninterrupted connectivity and communication, powered by Zong 4G’s exclusive Weekly Azaadi Offer.

EA Sports Includes Hijab In FIFA ’23

EA Sports Includes Hijab In FIFA '23
Image Source: Twitter

Guess what? Nouhaila Benzina, a pro footballer from Morocco, just made history by being the first lady to rock a hijab while playing in the FIFA World Cup 2023. This move made waves on the big stage and even landed in the virtual world of football – EA Sports put the hijab in FIFA 23.

Yep, you heard right – back in the day, wearing a hijab in football was a no-go due to injury concerns. But things changed in 2014 when players got the nod to cover their heads.

Image Source: Sports Illustrated

EA Sports was already ahead of the game. They introduced women’s national teams in FIFA 16, a groundbreaking move. And now, they’ve gone even further by adding the hijab to their fresh FIFA 23 release.

John Shepherd, the big cheese at EA Sports, said, “We want to make a big impact and get all our fans in on the action.”

EA Sports isn’t stopping there. They’re giving their iconic FIFA franchise a makeover, now known as EA SPORTS FC. This new vibe is all about creating awesome football experiences online and on mobile platforms. They’re pulling out all the stops, showcasing the new look in over 100 matches, including the Premier League and La Liga. Get ready for some epic gameplay!

Stay tuned to Brandsynario for the latest news and updates.

PepsiCo Celebrates International Youth Day with “Roshan Kal”: A Nationwide Internship Program to Empower Youth

PepsiCo Celebrates International Youth Day with "Roshan Kal": A Nationwide Internship Program to Empower Youth

On this International Youth Day, PepsiCo Pakistan is celebrating with “Roshan Kal”, a youth empowerment initiative that has united 18 cross-sectoral businesses and companies for the impactful national apprenticeship program. This initiative exemplifies PepsiCo Pakistan’s unwavering commitment to creating an environment that fosters growth and equal opportunity for Pakistan’s youth, envisioning a future in which their contributions propel local and national progress.

The driving force being Roshan Kal is a groundbreaking alliance of prominent private-sector organizations, including KFC, Hum Network, LCI, and Daraz. This comprehensive approach extends the reach of this initiative significantly and includes talented graduates joining in from smaller towns through a hybrid model that is inclusive and 50% gender equitable.

This internship program is meticulously designed to provide a comprehensive professional education and cultivate a growth-oriented mindset. “Roshan Kal” celebrates the remarkable diversity, uniqueness, and potential of each young person, recognizing their distinct skills, talents, and perspectives that, when refined, become a potent force for socioeconomic advancement.

For the inaugural cohort of the “Roshan Kal” internship program, young graduates were invited to submit their applications via Rozee.pk, Pakistan’s preeminent job board. Experts from collaborating organizations identified prospective interns out of thousands of applications through a collaborative evaluation based on stringent selection criteria. The selected interns will embark on a voyage across multiple participating companies, engaging with mentors from a variety of disciplines, and constructing a robust professional network.

Furqan Ahmed Syed, CEO of PepsiCo Pakistan, stated, “PepsiCo is devoted to empowering the youth of Pakistan as they are the architects of our future. Roshan Kal leverages collaboration with 18 partner organizations to provide young adults the opportunity to acquire insights into diverse and complex industries, enabling them to develop unique and multi-faceted skills while cultivating leadership capabilities, critical thinking, and innovation required for the future-fit youth of Pakistan. This is part of our larger commitment to youth development, in line with our long-standing partnership for the Amal Career-Prep Fellowship program with Amal Academy, which has been supported by the PepsiCo Foundation since 2018 and recently celebrated the graduation of 10,000 Amal Fellows. The positive impact created is evinced through the 88% alumni who are now engaged in wide-ranging jobs and entrepreneurial ventures, with a significant women representation raising the bar on equity and diversity.”

Sarah Hassan, Senior HR Director at PepsiCo Pakistan, stated, “’Roshan Kal’ is a manifestation of PepsiCo’s global sustainability agenda, PepsiCo Positive (pep+), reflecting our unwavering commitment to impactful community initiatives such as Millions of Meals, Farm Day Care, and PepsiCo – IRM Smart Schools. This program reflects our commitment to initiatives that uplift individuals and communities, thereby contributing to a more inclusive and sustainable future. The introduction of ‘Roshan Kal’ is an important milestone, not only for PepsiCo Pakistan but for the entire nation. We address crucial societal concerns, such as adolescent empowerment, through strategic partnerships, capabilities, and influence. On this International Youth Day, we reaffirm our commitment to create opportunities for youth that will leave an indelible impression.”

Through shared collaborations, Roshan kal aims to foster youth potential. It also seeks to create a thriving talent ecosystem that prepares each graduate for future dynamic professional opportunities in the ever-evolving market landscape.

 

Srha Asghar Shares How She Was Harrassed Outside Her Home

Pakistani actress Srha Asghar has come forwards with news of getting harassed right outside her home. The actress recently went public as a victim of sexual harassment and filed a first information report (FIR) against the offender, Asim, stating that he had attempted to harass her sexually.

Srha Asghar Files An FIR

The incident happened on August 1 as the actor was out running errands at the market, according to a police source. The case was filed by Umar Murtaza, Srha’s husband at the Shah Faisal Police Station.

Srha reported in her statement to the police that as she was driving home, someone began to follow her and yell catcalls at the same time. She went on to explain that the man followed her home and attempted to touch her improperly, causing her clothes to rip.

Read More: Graduation Or Halloween Party? Netizens Confused About Anzela Abbasi’s Wedding Reception

In an attempt to get off from the situation, Srha rang the doorbell and her husband came out which led to a fight between him and the assailant. Meanwhile, the culprit was caught and later taken to the police station by the neighbors.

Srha Takes To Social Media 

Last night the actress took to her Instagram account to call out the shameless behavior shown by the media outlets. The actress in her post mentioned that both her and her husband as been receiving calls for interviews. Meanwhile, she also called out a news channel that reported all the personal details on media about the incident without taking consent from the actress.

Image source: Instagram

She further added, that the family is safe and will update the fans regarding the case.

Read More: Feroze Khan Reveals He Is Looking For A Partner

Stay tuned to Brandsynario for the latest news and updates.

A.I. Listens, Types, and Steals Data with 95% Accuracy

A.I. Listens, Types, and Steals Data with 95% Accuracy
Image Source: The University of Queensland

In the realm of cybersecurity, threats are ever-evolving, and researchers are continuously uncovering new vulnerabilities that could compromise sensitive data. A recent revelation has sent shockwaves through the digital community, as a team of researchers from British universities has successfully developed a deep learning model that can steal data from keyboard keystrokes using nothing more than a microphone. This astounding discovery highlights the potential risks of sound-based side-channel attacks, posing a significant threat to data security.

Unveiling the Silent Threat

The research team’s findings unveiled a startling reality: a deep learning model trained to interpret keystrokes recorded through a microphone can achieve an astonishing accuracy rate of 95%. This means that the model can decipher the keys being pressed with alarming precision, thereby exposing sensitive information such as passwords, conversations, and messages. The use of microphones to capture keyboard input is a new dimension of data theft that underscores the innovative strategies employed by malicious actors.

Premium AI Image | Human Hands Are Typing On Keyboard Against Modern Futuristic Metauniverse With Innovative Technological Generative AI
Source: Freepik

Zooming In on Vulnerabilities

The threat is particularly amplified when considering the use of commonly employed communication platforms. When Zoom, a popular video conferencing tool, was utilized to train the sound classification algorithm, the accuracy rate slightly dipped to 93%. While this might seem like a reduction, it remains dangerously high, marking a concerning record for this particular medium. This finding emphasizes the significance of the vulnerability across a range of technologies and platforms.

Acoustic Attacks: Simple Yet Dangerous

Unlike many other side-channel attacks that often require specific conditions, data rate limitations, and proximity restrictions, acoustic attacks have become surprisingly simple due to the proliferation of microphone-equipped devices capable of capturing high-quality audio. With the rapid advancement of machine learning, these sound-based side-channel attacks have evolved from theoretical concerns to practical threats that are far more potent than previously envisaged. The combination of abundant microphone-bearing devices and sophisticated machine learning models creates a potent recipe for data breaches.

Decoding the Attack Process

The attack process begins by recording the target’s keyboard keystrokes. This can be achieved through a nearby microphone or by exploiting a compromised phone that grants access to its microphone via malware. In a more complex scenario, the keystrokes can be recorded during a Zoom call where an infiltrator makes correlations between the typed messages and recorded sounds. The researchers collected training data by meticulously recording the sounds produced by pressing 36 keys on a modern MacBook Pro multiple times.

Unveiling CoAtNet: The Stealthy Classifier

The researchers leveraged the collected data to train a powerful image classifier called ‘CoAtNet.’ This deep learning model was trained using spectrogram images derived from the audio recordings. These spectrograms captured distinct acoustic patterns for each key press. The team experimented with various parameters to fine-tune the model, resulting in a prediction accuracy of 95% for smartphone-recorded keystrokes and 93% for those captured through Zoom.

This AI Research Introduces a Deep Learning Model that can Steal Data by Listening to Keystrokes Recorded by a nearby Phone with 95% Accuracy - MarkTechPost
Source: Marktech

Mitigating the Threat

In light of this groundbreaking research, it’s imperative for individuals and organizations to adopt measures that mitigate the risks of acoustic side-channel attacks. The research paper suggests altering typing styles or employing randomized passwords. Additionally, using software to replicate keystroke sounds, incorporating white noise, or implementing software-based keystroke audio filters can be helpful. Biometric authentication and password managers are also recommended to reduce the need for manual entry of sensitive information.

A Silent Symphony of Threats

The emergence of sound-based side-channel attacks, coupled with the prowess of deep learning models, is a symphony of threats that demand heightened vigilance. As technology advances, so do the strategies employed by cybercriminals. The onus is on individuals, industries, and technology developers to prioritize innovative defense mechanisms that safeguard against the stealthy infiltration of sensitive data. In a digital landscape that thrives on connectivity, understanding and addressing the nuances of acoustic threats are paramount for ensuring a secure digital future.

Stay tuned to Brandsynario for the latest news and updates.

ODI World Cup 2023: Pakistan Kit Design Allegedly ‘Stolen’

ODI World Cup 2023: Pakistan Kit Design Allegedly 'Stolen'

As the cricketing world eagerly anticipates the ODI World Cup 2023, excitement has been fueled by speculations about the participating teams’ kit designs. The visual identity of a team’s kit holds immense significance, representing not only the team but also the nation itself. Among the teams generating buzz, Pakistan’s expected kit design has been particularly noteworthy, with its unique and captivating aesthetics.

A Captivating Design Unveiled

Pakistan's Kit Design for ODI World Cup 2023 Faces Controversy
Source: ipl.ae

Recently, a sports journalist unveiled what was claimed to be Pakistan’s upcoming kit design. The design instantly captured the attention of fans and enthusiasts, sparking discussions and debates about its symbolism and aesthetic appeal. Its vibrant colors and intricate patterns seemed to encapsulate the spirit of Pakistani cricket and its rich history.

Allegations of Plagiarism Emerge

However, amidst the excitement, a cloud of controversy has emerged. A Twitter user has come forward, alleging that the showcased kit design was not an original creation of the sports page but rather a stolen concept.

According to the user’s claims, a friend of theirs had conceptualized the design last year for a kit concept competition organized by the Pakistan Cricket Board (PCB). The allegation suggests that the design was used without proper credit or acknowledgment, raising ethical concerns about intellectual property rights.

Ethical Dilemma and Reputational Risks

The alleged plagiarism raises ethical questions about the practices within sports organizations. In an era that values transparency, fairness, and respect for intellectual property, the use of a creative work without due recognition can have far-reaching consequences. The PCB, if found culpable, could face significant backlash. Not only from cricket fans but also from the global community that values artistic integrity.

The Importance of Intellectual Property Rights in Sports

The controversy serves as a reminder of the importance of intellectual property rights within the sports industry. Creative minds, designers, and artists play a pivotal role in shaping the visual identity of sports teams. Their contributions extend beyond aesthetics. As they help create a distinct and recognizable brand for teams and events. Respecting and acknowledging their work is essential for maintaining a harmonious and ethical sports community.

A Chance for Redemption

In the face of these allegations, the PCB has an opportunity to take proactive measures that could help restore its reputation and address the issue. Conducting a thorough investigation into the claims. Acknowledging the original designer, and potentially involving them in the design process for future kits could demonstrate the board’s commitment to ethical practices and its appreciation for creativity.

Setting a Positive Precedent

While the controversy has cast a shadow over Pakistan’s ODI World Cup preparations, it also presents a chance for the PCB to set a positive precedent. By handling this situation transparently and responsibly. The board can showcase its dedication to fairness and respect. This incident can serve as a catalyst for discussions within the sports community about intellectual property rights. Fostering an environment that values and protects the creative contributions of individuals.

As the countdown to the ODI World Cup continues, the controversy surrounding Pakistan’s kit design serves as a reminder that the integrity of sports extends beyond the boundary lines. The actions taken by the PCB in response to these allegations will shape the narrative not only for Pakistan’s World Cup campaign but also for the broader conversation about ethical practices in the sports world. Ultimately, this incident underscores the importance of upholding values both on and off the field, ensuring that creativity and originality are celebrated and respected.

Ali Sethi’s Wedding Rumors Has Set The Internet On Fire

Ali Sethi has set the internet on fire and not for the reasons you might expect. The hit singer allegedly tied the knot in Pakistan’s first-ever queer wedding last night in New York.

Ali Sethi’s Wedding 

Twitter has gathered all the receipts for the alleged wedding and the singer is being cancelled out on social media. In a recent turn of events, the singer has deactivated his Instagram and Twitter accounts. Twitter is flooded with evidence of a brewing romance between the couple for years.

According to netizens Salman Toor has declared his love for Ali via his portraits and art. Meanwhile, Ali’s sense of style has drastically changed leading to this transition further proving that he Identifies as a queer person.

A detailed video shared by a Twitter user explains the details behind the artist’s queer identity. According to the video explained the singer has written about falling in love ever since he released his first song.

Meanwhile, his queer identity came to the spotlight after he was seen donning an ‘Angrakha’ style shirt – a dress relatively associated with feminine wardrobes.

Read More: 86% Of Registrars Doubt Brides’ Nikahnama Negotiation Abilities

Details about Salman Toor and his work are also going through major scrutiny as fans and critics are finding the keyholes hidden within his paintings portraying his love for the singer.

Twitter threads and trends have already started as fans are canceling out the Pasoori singer. According to netizens such actions must be taken seriously and people and celebrities engaging in certain things must not be allowed to live in the country.

Read More: This Pakistani Guy Shares Why He Stopped Going To The Qabristan

While details about the wedding are still not clear. Given the sensitivity of the situation, it is highly likely that the rumors are true. However, the details will be confirmed only when a source close to the party shares an official statement.

Stay tuned to Brandsynario for the latest news and updates.

Aliens Expected in 2027, Ex-CIA Agent Reveals

Aliens Expected in 2027, Ex-CIA Agent Reveals
Image Source: Telegraph

John Ramirez, a former CIA officer, has sounded a warning about a significant event set to occur in 2027, sparking fears of a potential “alien” invasion on Earth.

Ramirez’s assertions join the ongoing speculations and discussions surrounding the existence of extraterrestrial life, commonly referred to as aliens. Recent hearings in the United States Congress on UFOs have pressed military and intelligence agencies to reveal evidence of puzzling UFO sightings and unexplained “non-human” samples. Contrary to this, Ramirez contends that these beings will emerge within a decade, catching humanity off guard.

In an interview, the ex-CIA officer claims that people worldwide are being primed for the truth of an imminent reality. He goes on to suggest that “their presence is here.”

Ramirez, who specializes in Unidentified Aerial Phenomena (UAP), goes further, emphasizing the need to comprehend their existence. He warns of potential widespread panic if we react as we have in previous decades.

“Given that they are genuine and we have around 4 years left from 2022, with their arrival anticipated in 2027, it’s essential for the U.S. government to prepare the public,” he asserts.

He asserts that government circles are already privy to the knowledge that these beings will appear in 2027. He stresses the urgency of readiness, stating that failure to do so would demand extensive explanations afterward.

Stay tuned to Brandsynario for the latest news and updates.

SBP Unveils Unique Rs. 100 Coin for CPEC’s 10th Anniversary

CPEC

The China-Pakistan Economic Corridor (CPEC) has significantly boosted Pakistan’s infrastructure and economy over its decade-long existence since 2013. To celebrate CPEC’s 10th anniversary, Pakistan will release a commemorative Rs. 100 coin. The coin, available from August 11, 2023, through SBP exchange counters, features a round shape with milled edges, 30mm diameter, 13.5g weight, and Cupro-Nickel composition (75% Copper, 25% Nickel).

Here are the design details:

The coin boasts a circular shape with milled edges, a diameter of 30.00mm, a weight of 13.5 grams, and is composed of Cupro-Nickel materials (comprising 75% Copper and 25% Nickel).

Over the past decade, Pakistan and China have forged robust connections across various domains, often referring to themselves as “iron brothers,” according to Federal Minister for Planning, Development, and Special Initiatives, Ahsan Iqbal.

Ahsan Iqbal mentioned that the concept of CPEC was introduced by the Chinese President during his Pakistan visit. Subsequently, an agreement was inked to bring this concept to life. He shared these insights during a June gathering commemorating a decade of CPEC accomplishments.

Notably, China requested Pakistan to outline a roadmap, and within three years, China emerged as the largest investor in Pakistan, underscoring the enduring strength of their partnership.

Stay tuned to Brandsynario for the latest news and updates.

14 Things You Are Not Supposed To Do On Independence Day!

pakistan independence day

It’s not every day you celebrate 76 years of independence – Running around, decorating streets, and the entire house with flags and buntings.

Painting our faces white and green, or just going out and having fun are some things we do on 14th August. However, sometimes we forget some important points that we must remember while celebrating independence day.

Let’s take a look at some things one shouldn’t do on Independence day.

1. Throw Litter on Road

Keep your country clean!

2. Block Road Traffic

Avoid blocking the road nobody wants to spend their holiday on a blocked road.

3. Bad Mouth about Your Country

Always respect your Country, even if there are problems because this same land gave you food, shelter and made you everything that you are today.

4. Damage Public Property

Treat it as your own, set an example for the young generation, teach them what it truly means to be a Pakistani.

5. Avoid going outdoors to celebrate

Overcrowding the city will only make it difficult for you to celebrate 14th August.

6. Over Speeding

Avoid Over Speeding and Getting yourself killed, please!

7. Dangerous Stunts on bike

Don’t try to be “COOL” you’ll end you with a fracture on a hospital bed where you could have been out enjoying the night! The choice is yours.

8. Overcrowd the malls

Azadi Sales are up but please avoid overcrowding the malls on 14th August, give everyone a chance to enjoy their weekend with their families and friends so that everyone can get what they came for, a pleasant holiday!

9. Spit Paan on Ground

The government invests millions and billions every year to improve on infrastructure! What do we do with it? Paint it red in paan spit because we were just too lazy to walk over to a trash bin down the road, cause a clean highway is just not possible!

10. Litter the Sea Side

Thousands gather at seasides to celebrate; they come with happiness and patriotism and leave with trash and gunk all over the sand and inside the sea. Is this what independence means?

11. Play Loud Music

Our anthem and national music remind us of the glorious years our men and women have dedicated to serving this country. However, playing music at top volume means you can be disturbing a sick patient, or you just woke up a cranky baby! Inside voices and volumes, people!

12. Dance on Street

Dancing is a beautiful way to express yourself and your emotions, however, dancing in the middle of the streets where hundreds of cars are trying to pass through is undoubtedly a bad idea. Try to avoid crowded places like the road and stick to the sidewalks!

13. Tear Buntings and Flags

Respect your national flag and buntings; this flag represents who you are, where you came from, and is your identity!

14. Aerial Firing

Every time we celebrate something special, it has become a tradition to commence celebrations with the ritual of aerial firing. However, those who are firing these bullets often forget that what goes up must come down. Each time a bullet comes down, it takes an innocent life with it, do not kill someone’s lifeline!

You should avoid this throughout the year. Not just on 14th August!

Show your love for your country by respecting it as much as you can.

Pakistan Zindabad!


Contributed By: Sakina Haider

8 Quick Snacks To Make At Home To Celebrate Independence Day

8 Quick Snacks To Make At Home To Celebrate Independence Day
Image source: unsplash.com

No one likes to spend plenty of time in the kitchen, let alone on special occasions. But what to do when untimely hunger pangs kick you out of the blue? You put on an apron and head to the kitchen for a quick fix of snacks. There is no better way to indulge in food and spend quality time with your family on holidays. So, today we have a list of easy and quick snacks recipe that you can enjoy while watching the fireworks and light shows.

1. Chili Garlic Wedges

These garlic wedges are a perfect treat for all potato lovers. Crunchy on the outside and soft on the inside, they are deliciously coated with a mix of herbs and spices. The recipe requires minimal ingredients and can be the perfect snack to serve with your evening tea.

2. Crispy Vegetable Spring Rolls

This easy and quick snack requires all the essential ingredients from your pantry yet is impressive. The best part about this recipe is that you can make your roll sheets without worrying about the quality of the market product. Keep a stash of frozen rolls in the refrigerator and enjoy whenever you want.

Read more: 5 Underrated Pizza Places In Karachi That Are Worth Trying

3. Cheesy Pasta Sticks

Calling these pasta sticks delicious is an understatement. These are everything you need for a quick snack fix without having to spend hours in the kitchen. The best part? You can load as much cheese as you want because, with cheese, More is More.

4. Crispy Onion Rings 

Are you craving those restaurant-style onion rings? Look no further and get your stuff because this recipe will make you forget all the onion rings you had before. Slice up those onions, coat them in the batter, fry away and enjoy!

5. Potato Bread Pockets

Make these bread pockets and enjoy them whenever you want. The hassle-free recipe requires the simplest of ingredients with the goodness of vegetable lots of protein.

6. Chicken Cheese Fingers 

These chicken fingers are perfect for a tea party. However, they can also make the ideal snack for your kid’s lunchbox. This easy to make snack can be stored in the fridge for later use.

7. Garlic Cheese Bread 

Put a spin on everyday boring sandwiches with this recipe. The recipe is so basic, yet the taste tells otherwise. And no one will be able to know whether you spend minutes or hours making them in the kitchen.

8. Bread Pizza 

If you enjoy bakery-style pizza, then this recipe is for you. This is the quickest pizza recipe you will come across. However, the best part is you don’t have to worry about perfecting the pizza dough because we can always improvise, right?

Let us know your favourite snacks to make on special occasions in the comments below.

Stay tuned to Brandsynario for the latest news and updates.

Court Strikes Down Illegal Fee Hike in Medical Colleges

Lahore High Court (LHC) has now declared fee increases in private medical colleges during studies illegal. The Lahore High Court (LHC) announced on Thursday that the fee hike in private medical colleges while students are studying is not allowed. This decision was made by Justice Shahid Jameel after listening to pleas that questioned the raised fees in private medical colleges while programs are ongoing. The LHC instructed the Pakistan Medical and Dental Council (PMDC) to make sure that the fees charged to students are according to the amounts set during their enrollment in the specific program.

Image Source: Pakistan Observer

The court’s order also requires the authorities to present a report on how they implement this within 45 days to the deputy registrar of LHC. Justice Shahid Jameel also added that recommendations for translating the verdict into Urdu should be sent to the LHC Chief Justice. To make important verdicts easier for citizens to understand, Justice Shahid noted that they should be translated into Urdu, as many people might not comprehend the English versions. The judgment emphasized the need for an Urdu translation of the verdict, with the consent of the relevant judge.

The ruling comes as a significant step toward addressing concerns about the financial burden placed on students pursuing medical education. The unlawful practice of increasing fees during an ongoing study program not only puts undue pressure on students and their families but also goes against the principles of fairness and transparency in educational institutions. The court’s decision serves as a reminder of the importance of upholding ethical standards and ensuring that education remains accessible to all deserving students, without unjust financial hurdles.

Stay tuned to Brandsynario for more news and updates.