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New Budget For FY2024-25 Leaves Salaried Class Shocked!

By
Zayaan Khan
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Federal Minister Announces Budget
Image Source: Business Recorder

Following the release of Pakistan’s budget for the fiscal year 2024–2025 yesterday, there is a noticeable feeling of shock that sweeps across the country. The public seems to be confused and concerned about the government’s budget plan, which was hailed as a way to get the nation through economic difficulties. But ultimately, this year’s budget announcement is only about to make things more difficult for the people. Let’s have a closer look at the highlights of the recently announced budget.

The Common Man’s Nightmare

The budget for FY2024-25 of 18.9 trillion Pakistani rupees ($67.84 billion), sets high goals in the face of difficult economic conditions. The administration intends to deal with a 6.9% GDP budget deficit while aiming for 3.6% economic growth. With defense spending projected to cost 2.1 trillion rupees and debt servicing is predicted to consume a staggering 9.8 trillion rupees!

The Federal Board of Revenue (FBR) has set an enormous tax revenue target of Rs. 12.9 trillion of the Budget For FY2024-25, which has left many people shocked. This number is a considerable increase over prior years, suggesting that the government will tighten its grip on tax evaders while the salaried class prepares for the consequences.

All The Important Details From Budget FY2024-25

While the budget for FY2024-25SaU cover’s a vast spectrum of domains, we’ll be focusing on the more important aspects. These will in one way or another be directly linked to your average salaried individual. Here are the highlights from the budget announcement of 2024-25:

  1. New Income Tax Slabs: The first thing under crosshairs is the tax slab for the average salaried individual. According to the budget for FY2024-25; the tax rate will be applicable from the 1st of June, 2024 and sees an increase in rates where anyone earning between Rs. 600,000 – Rs. 1,200,000 will be taxed double at a rate of 5% of their annual salary exceeding Rs. 600,000.
    For those ranging above Rs. 1,200,000 and below Rs. 2,200,000, individuals will have to pay a staggering base 15% of their yearly income showing an increase of 2.5% from the previous year. On top of this, they will also be forced to pay a fixed tax of Rs. 30,000. This trend gets worse as you go higher on the tax bracket. More tax brackets are covered in the following image:

  1. Increase In Petrol Prices: The federal government has also increased levy on petrol by a staggering Rs.20, this sees it going from Rs.60 to Rs.80. This sudden increase in levy will ultimately have a ripple effect on numerous amenities such as transport, production and living expenses. Apart from the rise in fuel prices, the government has suggested raising the tax on light diesel oil. There will be an increase in the development levy on light diesel oil from Rs. 50 to Rs. 75 per liter!
  2. Vehicle Tax Registration: In another shocking turn of events, in place of engine capacity, the federal minister stated that pricing will determine the advance tax on car registration. So you can forget about paying a minimal tax on smaller vehicles, instead their actual values will determine the tax percentage.
  3. Phone Pricing: The mobile market proves to be one of the biggest sources of money, specially in cities such as Karachi. According the the new budget, different phone categories will be taxed an astonishing 18% of their value! This means if you’re looking at smartphones for Rs. 50,000, their new price is officially Rs. 59,000 after taxes. We will also see a eye-watering tax of 25% being implemented on smartphones costing more than $500.
  4. Import Items: The federal minister made the decision to no longer exclude luxury car imports from taxes. It has been agreed to raise the $50,000 import vehicle’s taxes and levies. The import tax on glass goods has also been removed by the government. The rate of import levies on steel and paper goods will be raised, as planned. The only exception to import items are essential goods which will not be taxed.
  5. Tax On Cigarettes & Nicotine: According to reports, the government intends on cracking down on factories where fake cigarettes are being reproduced. Not only this, but according to the budget, to deter people further away from drugs, the government has made the decision to tax the materials used to make cigarettes by Rs. 44,000 per ton! Nicotine pouches will also see a FED at a rate of Rs. 1200 per kg.
  6. Branded Apparel: In an attempt to raise the GST on textile goods, the federal minister declared in his address that the government has placed an 18% sales tax on branded clothing, shoes and other imported leather goods in the country.

    Property Construction FY2024-25
    Image Source: Economic Times
  7. Property & Construction: If you thought buying a house for your family was difficult in this economy, well it certainly just got more harder. The minister said that a 5% tax will be applied to the acquisition of new plots as well as residential and commercial real estate. FED on cement used in construction of new homes will be increased to Rs.3 per kg. Not only this, but a 15% tax will be imposed on filers and 45% on non-filers when dealing with property.

Other Affected Sectors And Details From Budget FY2024-25:

While these details might not affect the average salaried class individual in Pakistan, here are a couple of other aspects discussed in the new budget:

  1. Education Scholarships: The government has announced more scholarship programs to be introduced in order to cater more students. An estimate of 10 million students are to be catered according to the new budget.
  2. Solar Industry: In order to support the solar panel business, the coalition government  eliminated import taxes on equipment, including raw materials used in the production of solar panels, inverters, and batteries, as well as plant machinery and associated equipment.

    Solar Panels FY2024-25
    Image Source: ArabNews
  3. Power Generation: Another sight for sore eyes is the allocation of funds for the water resources in the country. Rs. 206 Billion will be allocated which will be distributed amongst the Mohmand, Diamer Bhasha Dams and Chashma Right Bank Canal.
  4. Aviation: Major airports of the country are to be outsourced instead of running them locally and a whopping Rs. 622 billion worth of liabilities have been transferred from PIA.
  5. Increased Salary & Pension: It is reported that government employees from grades 1 thru 16 will see a hefty increase of 25% in their salaries & pensions. While grades above that will receive a handsome increase of 20% in their salaries & pensions as well.
  6. Kissan Package: The budget for FY2024-25 also stated that Rs. 5 billion ha been set aside for farmers’ packagers and that the government has chosen to capitalize on private sector involvement in this area.
  7. Benazir Income Support: The minister stated that a 27% increase in funding has been suggested for the Benazir Income Support Program. The BISP fund would grow to an astonishing Rs. 593 billion! This will in-turn support 0.7 million more people than the previously allocated amount.
  8. Inflation: While this is a hard pill to swallow, the government aims to reduce inflation in the country yet again. The plan is to keep inflation at a steady rate of 12% for the FY2024-25.

Concluding Remarks

The silent pain that the average person endures is ignored in the midst of all these discussions. It appears that the budget does not adequately meet the people’s urgent needs, even though its goal is long-term stability. The government has failed to time-and-time again meet the real requirements of the people and this year looks no different.

The release of the budget for FY2024-25 has resulted in a dire outlook for the upcoming year for the typical Pakistani. The already high cost of living is expected to rise much more. The relief efforts that have been implemented are minimal and hardly begin to address the financial struggles that Pakistani households endure already.

The Budget For FY2024-25 is a sobering reminder of the fine line Pakistan must walk between social welfare and budgetary sustainability as it navigates the economic recovery. It is a call to action for the government to make sure that its citizens are not left behind in the pursuit of economic resilience, in addition to setting lofty goals which might not even be achievable. All we can do now is wait…and hope, as always.

Stay tuned for more insights like these; this has been your average salaried individual Zayaan, Signing Off!

Budget 2023-24: Pakistan Government Unveils New Revenue Measures

By
Usman Kashmirwala
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Budget 2023-24: Pakistan Government Unveils New Revenue Measures
Source: Global Village

The Pakistani government has recently unveiled new revenue measures amounting to Rs223 billion in its latest budget announcement. These measures are in addition to the taxes introduced in the mini-budget announced in mid-February, which will remain in effect. The government aims to generate over Rs500 billion in additional revenue for the tax year 2023-24 through these measures, which include raising the general sales tax from 17 percent to 18 percent, imposing a 25 percent sales tax on luxury item imports, and increasing taxes on cigarettes and drinks.

Key Highlights

  • The government plans to share the tax details with the International Monetary Fund (IMF) and expects that the Fund will not raise any objections, as all their concerns have been addressed.
  • The government intends to allocate Rs23 billion to industries and individuals under the revenue relief changes announced in the Finance Bill 2023. This relief includes Rs13 billion in customs duty and Rs10 billion in income tax. However, no relief has been announced in sales tax and excise duty.
  • The government is optimistic about achieving a 28 percent higher revenue target for the next fiscal year, based on a projected GDP growth of 3.5 percent, average inflation of 21 percent, and the revenue measures outlined in the budget.
  • To promote various sectors, the budget offers major relief in the IT sector for exports, solarisation, agriculture, and real estate.
BUDGET 2023-24: 'Populist' measures in trying times - Newspaper - DAWN.COM
Source: Dawn

Income Tax

  • The Finance Bill proposes the continuation of the super tax but with fair adjustments for individuals earning over Rs150 million. Three new income levels have been introduced: Rs350 million to Rs400 million, Rs400 million to Rs500 million, and above Rs500 million. These income brackets will be subject to tax rates of 6 percent, 8 percent, and 10 percent, respectively.
  • Other income tax changes include a 0.6 percent withholding tax on citizens not on the Active Taxpayers’ List (ATL) when they withdraw cash exceeding Rs50,000. The withholding tax rates on goods supply, services, and contracts will increase by 1 percent, with exceptions for specific items. Furthermore, a final withholding tax of 10 percent will be charged on bonus shares issued by a company, or 20 percent for non-filers of tax.
  • The Finance Bill also proposes adjustments to the withholding tax rates on payments to non-residents using debit/credit or prepaid cards. Similarly, an adjustable advance tax of Rs200,000 will be charged when issuing a work permit/visa for a foreign domestic helper.

Sales Tax and Excise Duty

  • In terms of sales tax and excise duty, the government has made certain adjustments. Sales tax has been withdrawn on edible products sold in bulk under brand names or trademarks. The tax rate has increased from 12 percent to 15 percent on supplies made by point-of-sale (POS) retailers dealing in leather and textile products.
  • Furthermore, a federal excise duty (FED) has been imposed on energy-inefficient fans and incandescent bulbs at rates of Rs2,000 per fan and 20 percent ad valorem, respectively. The scope of FED on services has been expanded to include royalty and fees for technical services.
  • Sales tax has been exempted for another year ending June 2024 on contraceptives and accessories, plant saplings, combine harvesters, dryers for agricultural products, no-till-direct seeders, planters, trans-planters, other planters, bovine semen, and the import of IT equipment by IT and ITeS exporters registered with the Pakistan Software Export Board.
  • In the federal capital, a 15 percent tax will be charged on electric power transmission services. The rate has been reduced to 15 percent from 16 percent on IT-based system development consultants. A lower rate of 5 percent is proposed for services provided by restaurants and other food outlets if payment is made through debit or credit cards, mobile wallets, or QR scanning.
Key highlights of budget 2023-24 - Business & Finance - Business Recorder
Source: Business recorder

The Pakistani government’s new budget is a mixed bag. On the one hand, it raises taxes on a number of goods and services, which will likely lead to higher prices for consumers. On the other hand, it also provides some relief to certain sectors of the economy, such as the IT sector. Overall, the impact of the new budget on the Pakistani economy remains to be seen.

What are your thoughts on this? Let us know in the comments below.

Stay tuned to Brandsynario for the latest new and updates.

Sindh Government Announces Shift To Solar Power For Major Hospitals

By
Usman Kashmirwala
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Sindh Government Announces Shift To Solar Power For Major Hospitals
Source: PakTV

The Sindh government has taken a significant step towards sustainability by announcing plans to shift major hospitals in the province to solar power. This initiative is part of the government’s larger solar power plan, aimed at reducing dependence on traditional energy sources and promoting clean, renewable energy solutions. The announcement was made by the Provincial Minister of Sindh for Energy, Imtiaz Ahmed Sheikh, during the inauguration of a solar power park in the Karachi press club.

The logistics of the plan

The solar power park, with a capacity of 60KV, will play a crucial role in meeting 90 percent of the press club’s power needs. This is a significant milestone in the government’s efforts to harness the power of the sun and provide sustainable energy solutions. Minister Sheikh also highlighted that government buildings, prisons, and schools will be included in the solar power plan, with the aim of ending electricity load shedding in the province.

Sindh govt announces to shift govt offices to solar power - Pakistan Observer
Source: Pak Observer

The minister emphasized that the government’s objective is to address the economic crisis and uplift the country. By investing in solar power, the government hopes to create a more sustainable and self-reliant energy sector. Minister Sheikh took the opportunity to criticize the PTI government, accusing them of hindering power projects in Sindh. He expressed confidence that the PPP (Pakistan People’s Party) will secure victory in the upcoming elections, highlighting their commitment to promoting renewable energy and sustainable development.

Provincial and Federal agenda aligning

This announcement from the Sindh government aligns with the federal government’s efforts to embrace solar power. Earlier, Prime Minister Shehbaz Sharif directed the conversion of all federal government buildings in Islamabad to solar power within a strict timeframe of seven weeks. This directive showcases the government’s determination to reduce the country’s reliance on imported fuel and embrace renewable energy sources. The prime minister also instructed officials to initiate solarization projects in other parts of the country, extending the benefits of solar power to various regions.

With solar mosques and schools, Pakistan's northwestern province pushes clean energy | Arab News PK
Source: Arab News

The shift to solar power for major hospitals is a commendable move by the Sindh government. Solar energy offers a clean and sustainable alternative to traditional power sources, reducing carbon emissions and promoting environmental preservation. By embracing solar power, hospitals can ensure a reliable and uninterrupted energy supply, leading to improved healthcare services. Moreover, the initiative to expand solar power to government buildings, prisons, and schools will have a significant impact on reducing electricity load shedding and enhancing energy efficiency in the province.

The Sindh government’s commitment to renewable energy is a step in the right direction, contributing to the overall development and sustainability of the province. It sets an example for other regions and institutions to follow, encouraging the adoption of clean energy solutions and reducing dependence on fossil fuels. With continued efforts and investments in solar power, Pakistan can pave the way towards a greener and more sustainable future.

Stay tuned to Brandsynario for the latest news and updates.

The Untapped Potential Of Women In Pakistan

By
Anusha Zahid
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Pakistan has a lot of potential for growth but undeniably, one of the biggest untapped resource is its significant female population that still awaits inclusion in the national economy. As per the World Economic Forum’s 2021 Global Gender Gap Report, Pakistan ranked 153rd out of 156 countries, which indicates massive strides the country needs to take to ensure gender diversity and inclusion of women in its socioeconomic mainstream.

Source: Pakistan Labour Force Survey 2020-21

As per the last published Pakistan Labour Force Survey 2020-21, numbers show stark disparities along gender lines. Women’s participation in the national labor force is most concerning being 21.4 per cent of the country’s working-age population, as against the male labour force marked at 67.9 percent.
We interviewed Rabel Sadozai, the newly appointed Director Marketing and Sales at Fatima Fertilizer and the first female to hold such a prominent position in Pakistan’s agriculture and fertilizer sector, to discuss the potential role of Pakistani women to promote the country’s socio-economic prosperity and what it will take towards its realization.

B: How important is it to be recognized as the first woman in Pakistan’s agriculture sector to hold a senior-level management position?

RS: I consider this recognition as a true representation of millions of empowered women, directly or indirectly associated with the agriculture sector of Pakistan. It gives me the opportunity to use my influence for the betterment of farmers in general and female farmers in particular. A recent example of this commitment was marked by Sarsabz – the flagship brand of Fatima Fertilizer, hosting a special panel discussion at the Pakistan Pavilion in Dubai Expo 2020 to celebrate our three exceptionally inspiring female farmers and share their inspirational stories with the World.


The guest panelists included Rabia Sultan – progressive farmer from Muzaffargarh who defied all odds in a male-dominated profession, Nazo Darejo – a brave woman from Sindh who sacrificed a great deal to protect the piece of land she called home and whose inspirational story was highlighted by Sarsabz through a special web series called ‘Kissan Kahani’ to a wide online audience, and Azra Mehmood Sheikh – a progressive farmer from Bahawalpur who actively advocates about the hardships faced by farmers in South Punjab.

Being able to introduce Kissan Day to Pakistan is something that I will always be proud of, as it was not only recognized by the country and its industry stakeholders, but it has also become an annual event to be celebrated on December 18. The campaign was so influential that it was selected by Kotler as a case study in Essentials of Modern Marketing – Pakistan Edition.

B: Tell us about your journey of nine years at Fatima Fertilizer and your key accomplishments related to marketing communications?

RS: I was able to achieve a number of goals during my nine years at Fatima Fertilizer, and I took on as many marketing communication challenges as I could, but being able to introduce Kissan Day to Pakistan is something that I will always be proud of, as it was not only recognized by the country and its industry stakeholders, but it has also become an annual event to be celebrated on December 18. The campaign was so influential that it was selected by Kotler as a case study in Essentials of Modern Marketing – Pakistan Edition.


Over the years, I’ve used data to establish how Fatima Fertilizer’s products are giving on average 10% greater yields as compared to conventional fertilizer. This brand promise has been purposely communicated in such a manner that it shows how a farmer can create a better life for himself and his family that leads to prosperity of the village and eventually impacts Pakistan’s GDP as agriculture contributes on average 22-25%.
We also launched true farmer stories under Kissan Kahani to help educate our stakeholders on the impactful role our farmers are playing in helping sustain Pakistan’s food security.
Overall, our efforts have been duly recognized not only by local platforms such as the Pakistan Digital Awards but also the global ones including MARCOM, AVA, and Effies.

B: In your opinion, what factors are responsible for the under-representation of women within the corporate and civil sectors of Pakistan?

RS: Women may be under-represented in these sectors but not in the agriculture sector. Women are extremely empowered on the rural side to help not just with domestic housework but field work and livestock farming as well. I feel it is my responsibility to clarify this common misconception. As far as corporate and civil sectors are concerned, I feel women are deprived of an environment that helps them balance work and home responsibilities efficiently. The key to my success was not only my ability to effectively manage the roles of a team leader, manager, wife, mother, and so on, but the fact that I was given an environment where I was empowered to manage and balance these roles. Employers whether government or private need to realize that the needs of women are different from men. We need policies and benefits that match their circumstances. For example, women need to feel secure while stepping out of their homes for work, they need to be given daycare facilities or an equivalent allowance to manage it, maternity leaves and so on. According to recent studies, the gender-wage gap in Pakistan has reached 55.6 percent, which is concerning, to say the least, because a woman has to weigh the benefits of her working against the associated costs.

B: How many Pakistani women are currently engaged in Pakistan’s agriculture sector and how can they claim more important roles within this industry?

RS: Currently, more than 22 million women work in the agriculture sector and contribute to the advancement of this sector. As per an earlier issued report by UN Women titled “Rural Women in Pakistan-Status Report 2018”, agriculture is the main labour activity of rural women with approximately 75 percent of women employed in the agriculture sector. The empowerment of these rural women and the realization of their human rights, in addition to their important role in nation-building, is essential for achieving the Sustainable Development Goal (SDG) related to gender equality.
Women need education foremost followed by skill-set enhancement. Companies like ours work with a lot of progressive females and seek to empower them by giving them an opportunity to project their work. For example, we recently helped Ms. Jugno Mohsin, a female farmer who worked to revive a dying breed of local cotton called ‘Khaki Desan’, by providing her with the technical knowledge and giving her the opportunity to create a fabric from this cotton which can be marketed to a global audience.

B: How important is women’s participation to achieve overall economic growth and prosperity for the country?

RS: I think our founding father, Quaid-e-Azam made it clear that women had to work side by side with men if we are to transform Pakistan into a strong and prospering nation. Now whether we do it starting from our homes, schools, offices or factories is dependent on a mix of our own capabilities and opportunities available to us. Women are almost 50% of Pakistan’s population, so there is no question that a big responsibility rests on our shoulders to help develop our home i.e. Pakistan, and I believe being aware of this responsibility is the first step we need to take.

Coronavirus Outbreak Live Updates: Here’s All You Need To Know!

By
Ariba Raza
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Source: Valley Morning Star

Update: 3rd April 2020

Philippine President Rodrigo Duterte has given out a warning that he would order the country’s police and military to shoot anyone who would violate the laws during a month-long lockdown of the island of Luzon, to contain the spread of the novel coronavirus.

Here’s what he said addressing to the nation late at night, on Wednesday.

Let this be a warning to all. Follow the government at this time because it is critical that we have order,”

The coronavirus pandemic has affected the world in the worst possible manner. As it is spreading rapidly throughout the globe, the economy, the events industry, airlines and tourism have taken a huge hit!

With thousands of people affected and killed by this horrifying disease, this doesn’t seem to end anytime soon. However, countries worldwide are taking strict actions against this deadly.

Meanwhile, here’s all you need to know about what’s going around in the world in regards to coronavirus aka COVID-19.

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Aamir Ibrahim | CEO Jazz | Brandsynario CEO Stories

By
Web Desk
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Whilst we are successful, we are only as good as our next game- so we can not never be complacent. Aamir Ibrahim, CEO Jazz talks to us about the office culture, success stories, diversity and practices at Jazz while on an office tour at the Headquarters in Islamabad. #jazz #ceo #ceostories

Mamya’s Latest Photoshoot is TOO HOT to Ignore: See the Stunning Shots

By
Sania Saeed
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Mamya Shajaffar shared a stunning collection of vacation photos from her trip to Koh Samui, Thailand, on Instagram.

Pakistani star Mamya Shajaffar is turning heads again, but this time, not because of her on-screen talent. Known for her bold personality and unapologetic attitude, she recently stirred a heated conversation online with her latest vacation snaps from Thailand’s Koh Samui island.

With the Meesni actress making waves on social media, let’s dive deep into the buzz, the backlash, and what this moment reveals about our digital culture.

Recently, Mamya shared a stunning collection of vacation photos from her trip to Koh Samui, Thailand, on Instagram. This picturesque island, famous for its sparkling blue waters and luxurious resorts, set the stage perfectly for her lively beach ensemble.

She was there with her husband, Farooq Gul, turning their romantic getaway into a viral sensation. The photos showcased Mamya in a daring beach outfit, something you don’t often see from Pakistani celebrities. It’s no surprise that the internet went wild over it.

See photos:

Bold Fashion or Cultural Controversy?

This isn’t the first time a Pakistani actress has ignited a cultural conversation with her fashion choices. In a society that leans towards conservatism, clothing often turns into a point of contention. Is it just a form of self-expression? Or is it a conscious effort to push back against societal expectations?

Artistic Expression vs. Public Perception

Mamya hasn’t publicly responded to the backlash yet. But her silence speaks volumes. Many argue that artists shouldn’t have to explain themselves for expressing who they are.

Public perception is fickle; what one person calls “empowering,” another calls “inappropriate.”

Mamya Shajaffar’s photoshoot in Koh Samui has done more than create a fashion buzz; it has ignited important discussions about freedom, confidence, and the changing role of women in the media. As her stunning images continue to go viral, they highlight the significance of celebrating individuality in a world often filled with judgment.

Stay tuned to Brandsynario for the latest news and updates

Donkey Meat Scandal Spreads From Islamabad to Battagram

By
Maham Hussain
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donkey-meat-scandal-spreads-from-islamabad-to-battagram

Authorities in Battagram seized a donkey slaughterhouse and arrested two suspects during a raid in Kuzabanda on Tuesday. The Additional Assistant Commissioner and a Food Inspector led the operation after receiving a tip-off.

District Food Controller (DFC) Shad Muhammad told Dawn that they acted swiftly and discovered the donkey carcass at the scene. Moreover, they apprehended two men from Hunza and Mansehra in this donkey meat scandal.

“These individuals are neither professional butchers nor owners of any meat shops,” said Shad Muhammad. He further stressed, “A thorough investigation is required to verify the actual intent behind the meat’s use.”

Officials aim to determine if the suspects planned to sell the meat for human consumption. For now, they have ruled out the involvement of any licensed meat business.

Authorities filed an FIR against the suspects under Sections 272 and 273 of the Pakistan Penal Code. Section 272 deals with food adulteration meant for sale, while Section 273 covers the sale of harmful food or drink.

This incident has caused concern, especially since a similar case recently surfaced in Islamabad. Due to public outcry, food departments across different regions have started conducting more frequent checks.

Officials suspect a wider network may exist, as the suspects belong to different cities. Therefore, they have expanded the investigation to trace possible links.

The operation shows a proactive stance by Battagram’s administration. Instead of waiting, they moved fast on the tip-off to stop potential health risks.

As the case develops, authorities continue collecting more evidence and statements. They also plan to tighten checks on meat suppliers in nearby areas.

All in all, the quick action from local officers has helped prevent a potential public health issue. Further updates are expected once the investigation reaches the next stage.

Stay tuned to Brandsynario for latest news and updates

”Say Trump Lied,” Rahul Dares Modi to Deny Trump’s Claim of Indian Jets being Downed

By
Yousuf Yaseen
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rahul-dares-modi-to-deny-trumps-claim-of-indian-jets-being-downed

Indian opposition leader Rahul Gandhi launched a strong criticism of Prime Minister Narendra Modi’s government after U.S. President Donald Trump claimed that five Indian fighter jets were shot down during clashes with Pakistan.

During a session of the Lok Sabha, Gandhi challenged Modi directly: “If Modi has the courage, let him say in this House that Trump lied. Say that there was no ceasefire and no Indian jets were downed,” he said.

Gandhi went on to say: “If Modi has the courage of Indira Gandhi, he should stand up and speak the truth.”

His comments came after President Trump publicly stated that five Indian aircraft were lost and credited himself 28 times for brokering ceasefires between India and Pakistan.

MP Presents Evidence of Jet Crash

Adding support to the opposition’s claims, Congress MP Amarinder Singh presented what he said was photographic proof of a downed Rafale fighter jet. Singh told the House that he visited a crash site near Bhisiana Air Force Station in Punjab.

He said he saw the tail section of an aircraft marked BS001, a Rafale identifier. Singh reported that one person died and nine others were injured in the crash.

He also accused Air Marshal A.K. Bharti of misleading the public. According to Singh, Bharti publicly said the aircraft was “unknown” but privately admitted it was indeed an Indian Rafale.

Singh added that the Indian Air Force was sent into conflict with “hands tied,” implying poor preparation or support from the government.

The crash reportedly occurred during retaliatory airstrikes by the Pakistan Air Force on the night of May 6-7. These strikes allegedly resulted in six Indian jets being shot down, including the Rafales. French authorities later backed these claims, and Trump’s public comments reinforced them.

Cricket Controversy: Owaisi Speaks Out

In a related development, AIMIM chief Asaduddin Owaisi raised moral concerns over India’s upcoming Asia Cup cricket match against Pakistan, scheduled for September 14.

“My conscience doesn’t allow me to watch the match,” Owaisi said in his statement, criticising the inconsistency in India’s policies.

He pointed out that while trade, aviation, and water-sharing with Pakistan remain suspended, cricket matches are still scheduled.

Owaisi said: “We are blocking 80% of Pakistan’s water, claiming that blood and water can’t flow together, so how can cricket go on?”

Stay tuned to Brandsynario for the latest news and updates!

TikTok and NDMA Team Up for Flood Awareness

By
Maham Hussain
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tiktok-and-ndma-team-up-for-flood-awareness

TikTok has partnered with the National Disaster Management Authority (NDMA) to offer verified flood updates in Pakistan. This step aims to support users during monsoon floods and fight misinformation. The new feature was announced on Tuesday as part of TikTok’s emergency response campaign.

When users now search for flood-related content, TikTok displays a banner. This banner tells users to check facts from official sources. NDMA and other trusted outlets are also shown in the results. The aim is to reduce panic caused by wrong information during disasters.

The banner links to TikTok’s in-app Safety Centre. It also connects to the Tragic Event Support guide. This section gives safety and mental health tips to help during disasters. The platform said, “Our priority is to ensure that users in Pakistan have access to credible and timely information, particularly during emergencies.”

TikTok added, “The new search guide reinforces our commitment to safety, well-being, and responsible content sharing.” The company stressed the need for clear updates in times of crisis. It hopes users will stay safe and informed during monsoon rains.

Each year, heavy rain damages many areas in Pakistan. Fast updates can help people protect themselves. The guide is part of TikTok’s bigger plan to help during emergencies. It shows how tech can help public safety when used the right way.

The platform believes that working with groups like NDMA improves trust. This campaign shows that social media can help during disasters. It also shows TikTok wants to do more than share videos.

The new banner tells people to verify what they see. It shows the platform’s effort to stop rumours and promote safety. TikTok wants users to think before sharing content.

By showing trusted news and giving safety tips, TikTok hopes to build a safer space. It urges users to act responsibly. This campaign may guide other platforms, too.

Stay tuned to Brandsynario  for latest news and updates

Japan And U.S. Issue Tsunami Alerts After Russia’s 8.8 Magnitude Earthquake

By
Maham Hussain
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japan-and-u-s-issue-tsunami-alerts-after-russias-8-8‑magnitude-quake

A powerful 8.8 magnitude earthquake struck off Russia’s Kamchatka Peninsula on Wednesday. It hit 126 kilometres from Petropavlovsk-Kamchatsky at an 18-kilometre depth. The tremor triggered tsunami warnings across the Pacific region.

Japan quickly ordered people along the Pacific coast to evacuate. Officials said: “Tsunami waves will likely cause damage. Evacuate immediately from coastal regions and riverside areas to a safer place such as high ground or an evacuation building.”

They also warned: “Tsunami waves will hit repeatedly. Do not leave safe ground until the warning is lifted.” Shortly after, 30 cm waves hit Hokkaido’s coast by 10:40 a.m. Tokachi saw slightly higher waves at 40 cm.

Japan evacuated over 900,000 people in 133 locations along the Pacific coast. Authorities evacuated Fukushima plant workers to safety, although they reported no damage. Moreover, trains, ferries, and flights stopped running in some areas, including Sendai.

Meanwhile, the United States issued a tsunami warning for Hawaii and a watch for Alaska. The US Pacific Tsunami Warning Centre said Guam could face 1 to 3 metre high waves. They also warned Hawaii about “destructive” waves.

Hawaiian officials ordered evacuations across parts of Oahu, including Honolulu. Alerts stated: “Take Action! Destructive tsunami waves are expected.” Residents rushed to higher ground after sirens began to sound.

Additionally, California, Oregon, and Washington received tsunami advisories. Authorities sent alerts asking people to avoid beaches and coastal areas. They confirmed that no evacuations were necessary but urged caution.

In Russia, waves between 3 and 4 meters hit Kamchatka’s coast. Emergency Minister Sergei Lebedev said the waves damaged a kindergarten but hurt no one. He added that the quake caused power and mobile signal loss.

Kamchatka Governor Vladimir Solodov stated, “Today’s earthquake was serious and the strongest in decades of tremors.” The USGS confirmed that it tied with quakes in Chile (2010) and Ecuador (1906). All three reached magnitude 8.8.

Helen Janiszewski from the University of Hawaii said it ranked among the ten strongest quakes ever. She spoke with the BBC about its historic strength. Officials warned the tsunami threat could last 10 to 36 hours.

So far, no serious injuries or deaths have been confirmed. Governments urged people to remain alert and follow official instructions. They stressed their focus remains on saving lives and ensuring public safety.

Stay tuned to Brandsynario for latest news and updates

Zong enables SMEs to Experience State-of-the-Art Business Solutions first hand at its Islamabad Service Center!

By
Sania Saeed
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Zong
At Zong, we envision a future where businesses, regardless of size, have access to intelligent digital solutions

Islamabad, Pakistan – July 29, 2025 – Zong, Pakistan’s leading technology innovation company, has launched a dedicated Business Solutions experience zone for Small and Medium Enterprises (SMEs) at its Customer Service Center (CSC) in Islamabad, marking another step in its journey to transform from a connectivity provider into a full-scale digital services company.

This initiative reinforces Zong’s commitment to enabling Digital Pakistan by accelerating digital adoption among local businesses. Through this dedicated space, SME customers can now explore a comprehensive suite of enterprise solutions, from advanced connectivity to productivity-enhancing digital tools, all curated to support their evolving business needs.

“At Zong, we envision a future where businesses, regardless of size, have access to intelligent digital solutions that drive real growth,” said Muhammad Farooq Raza Khan, Head of Business Solutions. “This new experience zone brings our solutions directly to the customer, providing a tangible environment where SMEs can understand, engage, and benefit from our full digital ecosystem.”

In support of this regional outreach, Tauseef Ur Rahman Khan, Head of Sales, highlighted the strategic significance of the initiative:

“Bringing our business solutions directly to SMEs through our service centers reflects our commitment to be closer to our customers; offering not just products, but real partnerships built on understanding and trust. This is how we drive meaningful digital enablement”

The Islamabad CSC marks the first of several locations planned across Pakistan, aiming to bridge the digital capability gap faced by growing enterprises. The move is aligned with Zong’s broader ambition to build a connected, innovative, and digitally empowered economy.

Atlas Honda Expands Lineup with Launch of CG150 and New EV Scooter

By
Usman Kashmirwala
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atlas-honda-expands-lineup-with-launch-of-cg150-and-new-ev-scooter

Atlas Honda launched two new two-wheelers in Pakistan: the CG150 motorcycle and the Honda ICON e electric scooter, which represent a decisive change in Pakistan’s two-wheeler market.

For years, Pakistan’s top motorcycle manufacturer has seen very little lineup revision. Now, with increased customer demand, shifting government policy, and the need to update its local products, Honda is investing in both conventional and green mobility.

cg150-motorcycle
CG150 motorcycle
icon-e
ICON e

CG150: A Real Upgrade in the 150cc Segment

Shattering a six-year track record of cosmetic changes to current bikes, the CG150 is a truly new bike. It has a 150cc 4-stroke SOHC engine with an integral balancer shaft (like the CB150F) to minimise engine vibration.

The motorcycle also features a self-start and kick-start, all-forward 5-speed transmission, front disc and rear drum brake, and a Combined Braking System (CBS) for better safety.

The CG150’s styling is a tribute to the past but infuses modern style. It features a circular LED headlamp, matte green-painted fuel tank with golden badging, chrome fenders, and black alloy wheels.

The metre has digital and analogue displays. Its flat, cushioned seat and exposed frame provide a rugged yet traditional image, appealing to riders who prioritise reliability and visual personality.

Market Position and Competitive Pricing

The ex-factory price is Rs459,900. It is set to compete with Yamaha YBR 125 DX and Suzuki GS150. Although at a slightly higher price than GS150, CG150 provides recent updates and Honda’s strong after-sales service network, which will appeal to those riders wanting long-term reliability.

In addition to CG150, Honda also launched the Icon e electric scooter, its inaugural EV model specifically designed for local markets. At a price of Rs419,900, it aligns with Pakistan’s National EV Policy (NEVP) and indicates growing consumer demand for green urban mobility.

Although local features are not yet revealed, the Indonesian model (Honda EM1 e) features such as lithium-ion swappable batteries, max speed approx. 55 km/h, range up to ~50 km, LED lighting, USB charging, and CBS brakes.

atlas-honda-expands-lineup-with-launch-of-cg150-and-new-ev-scooter
CG150

Strategic Timing & EV Market Opportunity

Atlas Honda confirmed the plan for the launch of the EV scooter through a Pakistan Stock Exchange filing, declaring that road testing and quality checks are done, and coordination with regulators continues in order to have a seamless rollout in this fiscal year.

The debut coincides with Pakistan’s wider EV initiative, which seeks to switch 30% of new cars to electric by 2030. With almost 26 million motorbikes on domestic roads, even a partial conversion to EVs could have a material impact on emissions and fuel imports.

With the unveiling of CG150, Atlas Honda finally brings a worthwhile upgrade to its domestic motorcycle range, blending timeless looks, contemporary safety, and Honda dependability. At the same time, it makes its first foray into electric mobility through the Icon e scooter, hinting at increased commitment to Pakistan’s EV transition.

As a commuter, rider, or green-conscious shopper, these launches are a significant turn in Pakistan’s two-wheeler market and double down on Honda’s vision for the next decade.

Stay tuned to Brandsynario for latest news and updates

TikTok Launches Guide to Combat Misinformation During Monsoon Floods in Pakistan

By
Sania Saeed
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Tik Tok
Users searching for flood-related updates on TikTok will now see a prominent banner urging them to verify information.

Pakistan – July 29, 2025 – TikTok has announced the launch of a new search guide designed to help users in Pakistan access authoritative and up-to-date information during the ongoing monsoon flood season. As part of TikTok’s continued efforts to promote safety and factual awareness on its platform, the guide will provide verified information to counter misinformation trends surrounding natural disasters.

Users searching for flood-related updates on TikTok will now see a prominent banner urging them to verify information through credible sources. This guide connects users directly with the National Disaster Management Authority (NDMA), from where users in Pakistan can access verified information regarding natural disasters. The guide also connects users to TikTok’s Safety Center resources, and provides a direct link to TikTok’s Tragic Event Support guide, which offers practical support for individuals affected by distressing incidents.

The guide defines what constitutes a tragic event – ranging from natural disasters to personal loss – and provides users with information on seeking mental health support and responsibly sharing or reporting content related to such events.

“We understand that during times of crisis, access to timely and accurate information is critical,” said Fahad Muhammad Khan Niazi, Head of Public Policy and Government Relations, Pakistan, at TikTok. “By partnering with organisations that work directly with disaster response and making these resources more visible to our community, we aim to support informed decision-making and ensure user safety.”

This launch builds on TikTok’s broader goals of elevating credible information and creating a safer digital environment for its community. By integrating these tools directly into the user experience, TikTok continues to empower its community with meaningful support and trustworthy information. The platform remains committed to fostering a space where people can stay informed, care for their well-being, and engage responsibly during moments that matter most.

For more information, visit TikTok’s Safety Center: www.tiktok.com/safety

Leaked & Exposed! Rajab Butt Reacts to Scandalous Clip with TikToker Zara Malik

By
Sania Saeed
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Rajab Butt
While Rajab has tried to shed some light on the leak, Zara Malik has chosen to keep her lips sealed regarding her supposed involvement.

Controversial YouTuber Rajab Butt is once again facing a wave of public backlash after a series of leaked videos made their way onto social media, revealing some pretty unsettling content involving him and his close friends.

Several clips that allegedly show Rajab Butt with his usual crew, Haider Shah, Maan Dogar, and Shazi, have gone viral. These explicit videos, with some reportedly containing nudity and compromising situations, are causing quite a stir on platforms like Twitter, Instagram, and Telegram.

The uproar over this controversial content has only pushed the influencer further into the scandalous spotlight.

Claims of Hacking Dismissed by the Public

In a rush to shape the story, Rajab Butt and his friends claimed they were victims of a targeted cyberattack. They alleged that their private data was hacked and leaked without their permission. However, the public seems to be quite sceptical about their claims.

Many social media users are speculating that the leak might have come from Rajab Butt’s circle, possibly due to some fallout or betrayal among friends. This theory gained momentum after sharp-eyed netizens noticed inconsistencies in the group’s timeline and interactions over the past few weeks.

Zara Malik and Rajab Butt’s Relationship Sparks Further Speculation

It seems like the drama just keeps unfolding! Now, all eyes are on TikToker Zara Malik, who’s rumoured to be romantically involved with Rajab Butt. A viral video of Butt and Malik has further added to the fuel. In the video, both are seen embracing each other on the cheeks.

There are whispers that they might even be living together in the UAE, and this speculation is fueled by sightings of the pair at various events, often dressed in matching outfits.

The undeniable chemistry between Rajab and Zara during these outings has sparked chatter about a potential deeper connection, maybe even an affair. Social media sleuths have been busy compiling side-by-side videos and photos that appear to back up these rumours, leading to a flurry of comments, likes, and shares in just a matter of hours.

Is the Viral Clip With Zara Malik Real or AI-Generated?

The authenticity of the particular clip that’s been making waves online is still up for debate. Many analysts and influencers are suggesting that the video could be AI-generated, which is becoming a troubling trend in the world of digital defamation.

Regardless of whether it’s real or not, this clip has certainly taken a toll on both Rajab and Zara’s reputations. The blurry boundaries between what’s true and what’s digitally altered only add to the confusion, leaving fans and critics alike in a state of uncertainty.

Gun Attack at Rajab Butt’s Residence Raises Security Concerns

Amid the escalating online uproar, real-life violence made its presence felt. Earlier this month, unknown gunmen targeted Rajab Butt’s home in the Chung area of Lahore. The assailants, who were reportedly on a motorcycle, fired shots in the dead of night before vanishing into the darkness.

Thankfully, there were no injuries reported since the house was empty at the time. Authorities are currently reviewing CCTV footage, and the Lahore police have committed to tracking down those responsible. This incident only deepens the intrigue surrounding Butt’s controversial life.

Rajab Butt’s Recent Trail of Scandals: From “295” Perfume to Religious Disputes

This isn’t the first time Rajab Butt has faced public outrage. His “295” perfume line stirred up a storm among religious communities, with many accusing him of being insensitive and blasphemous. The backlash was so intense that it led to nationwide protests, social media bans, and even death threats.

Given these threats, Butt had previously left Pakistan, citing concerns for his safety. Now, as he steps back into the spotlight only to find himself in yet another scandal, it raises some serious questions about whether he can really avoid controversy or if these incidents are just calculated moves for more fame.

Zara Malik’s Silence Ignites More Curiosity

While Rajab has tried to shed some light on the leak, Zara Malik has chosen to keep her lips sealed regarding her supposed involvement. This silence has only fueled the media storm, with both fans and critics interpreting her lack of comment as a clever PR strategy or a sign of guilt.

This ambiguity has sparked even more digging from gossip sites, online news platforms, and YouTubers eager for the next big story. Now, every post, like, and comment from her social media is under the microscope, with everyone searching for hidden clues.

Stay tuned to Brandsynario for latest news and updates

Was Dua Zehra Planning to Marry Babar Azam?

By
Sania Saeed
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was-dua-zehra-planning-to-marry-babar-azam

Pakistani actress Dua Zehra has come forward to set the record straight about her comments that ignited a wave of controversy involving Babar Azam, the former captain of the Pakistan cricket team.

In a recent podcast, it seems her words were taken out of context online, leading to a flurry of discussions across various social media platforms.

Her Words Were Taken Out of Context

Dua Zehra shared that she had been hesitant to discuss the issue because of the overwhelming public response. Still, she made it clear that her comments had been taken out of context, which sparked unfounded rumours about her feelings for Babar Azam. “I said something different, but it was interpreted in another way,” she explained.

Clear Admiration for the Cricketer, Not a Proposal

The rising star of the acting world made it clear that she holds Babar Azam in high regard, and it’s all about his incredible cricketing talent. She firmly stated that she never expressed any wish to marry the famous batsman, saying, “I admire him for his game. I never said I wanted to marry him.”

With this statement, she hopes to put an end to the rumours that have linked her romantically to the cricketer.

Family Reaction and Proof of Innocence

Dua Zehra went on to explain how these misquotes upset her family. To set the record straight, she even showed them the original video clips to prove that she hadn’t said anything inappropriate. This misinformation didn’t just hurt her public image; it also took a toll on her personal life.

A Lighthearted Comment Turned Controversial

She admitted that she once joked about having a crush on Babar Azam, but she made it clear that it was all in good fun and just a sign of admiration, not a serious declaration or proposal. Her respect was directed at his impressive performance and sportsmanship, nothing more than a professional appreciation.

Stay tuned to Brandsynario for latest news and updates

Master Changan Becomes the Third Biggest Car Brand in Pakistan

By
Usman Kashmirwala
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master-changan-becomes-the-third-biggest-car-brand-in-pakistan
Source: Dawn

In June 2025, Master Changan Motors (Changan Pakistan) reached a milestone: with more than 1,936 units sold, it surpassed traditional marques like Honda and took the third position in Pakistan’s automobile market, just behind Suzuki and Toyota.

This rise indicates Changan’s fast growth ever since it entered the Pakistani market in 2018. For consumers and industry observers alike, the move marks shifting brand allegiances, increasing Chinese car presence, and dynamic competition that is redefining the market.

master-changan-becomes-the-third-biggest-car-brand-in-pakistan
Source: Business Recorder

Sales Surge and Market Ranking

Numbers from industry reports and social media authentication validate that Changan Pakistan alone sold over 1,936 units in the month of June, led by robust demand for its Alsvin sedan and Oshan X7 SUV.

Overall, Changan sold more than 56,000 units in Pakistan since its launch, 13,391 of them in FY 2025. Such performance helped Changan to edge out Honda and become the third-highest-selling car brand in June 2025.

Changan’s hit products are the Alsvin small sedan and Oshan X7 SUV, both assembled locally by Master Changan Motors Ltd. The Alsvin targets city drivers with a 1.5L engine, dual-clutch automatic, sunroof, and safety features for PKR 4.15M to 4.99M.

The Oshan X7 SUV attracts customers looking for family room and tech: 7-speed DCT, adaptive cruise control, 360° cameras, and trendy interiors. They balance affordability with features that appeal to Pakistani consumers.

Strategic Partnerships & Local Manufacturing

Master Changan Motors is a joint venture between Master Motors Pakistan and Changan Automobile China. Its 2018 Karachi plant has an annual production capacity of 30,000 units and localises assembly to manage costs.

Investments, which include a 2.5 MW solar power project, also demonstrate Changan’s focus on sustainable, high‑volume manufacturing. Export prospects to SAARC and ASEAN markets demonstrate aspirations well beyond Pakistan.

master-changan-becomes-the-third-biggest-car-brand-in-pakistan
Source: Arab News

Based on PAMA figures, Suzuki and Toyota continue to lead with about 44% and 19% market share, respectively, followed by Honda and Hyundai. Changan’s achievement of becoming third-ranked shakes this pecking order, demonstrating that a Chinese model can go head-to-head with Japanese producers.

As a non-PAMA automaker, its figures don’t always appear in official statistics, but third-party sales data verify its presence.

What it Means for Pakistan’s Auto Industry

Changan’s success marks a shift: Pakistani consumers increasingly want more features, superior design, and competitive prices. Chinese players such as Changan, MG, and JAC are enjoying the boost of a benevolent auto policy, localisation, and forceful after-sales.

With Changan’s local production ramping up and models tailored to changing tastes, they’re transforming automotive competition in Pakistan. Experts predict this trend to continue if quality, inventory, and service continue to stay robust.

Master Changan Motors’ leap to the third-largest car company in Pakistan is an indication of fast brand rise, aggressive product planning, and changing consumer attitudes.

For Pakistani motorists, Master Changan brings a new choice and competitive value. For the sector, it legitimates a new world in which Chinese car manufacturers make a serious claim on emerging markets, and are soon likely to challenge for the leadership positions.

Stay tuned to Brandsynario for latest news and updates

Snapchat will Now Notify Your Friends When You’re Home Safely

By
Usman Kashmirwala
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snapchat-will-now-notify-your-friends-when-youre-home-safely

We all have that one friend who asks us to text when we get home safely, but how many times do we forget to do it? Trust me, it’s not just you. The good news is, Snapchat has now taken the responsibility to notify your friend on your behalf. This comes after it introduced an AI chatbot a while back.

Snapchat quietly transformed its safety features with the rollout of “Home Safe,” a one-time alert designed to let friends and family know you’ve made it home safely.

Announced on July 24, 2025, this update integrates seamlessly into Snap Map and adds peace of mind for users heading home after a night out, a date, or travel. For readers curious about how social apps handle real-world safety, this breakdown reveals how the feature works and why it matters.

How the “Home Safe” Feature Works

To activate Home Safe, you first need to set your home location through Snap Map: tap your Bitmoji, choose “My Home”, and save the address. When you’re on your way home, open your friend’s chat you already share your location with, tap the Map icon, and choose “Home Safe.”

When Snapchat recognises you’ve reached the location, it sends a single alert to that contact; no need to click and send. When the message is sent, the notification turns off automatically so you won’t be bothered with repeated messages.

Snapchat designed Home Safe with privacy foremost in mind. You can only send the alert to people you already share your location with. Snap Map location sharing is turned off by default. That is to say, your location is private unless you intentionally choose otherwise.

Only friends that you’ve specifically added can receive your Home Safe alert, and it only sends once per activation, not continuous tracking or broadcast to your network.

Real-World Situations Where this Can Help

The feature assists real-life safety situations: coming home from a first date, walking alone late at night, or finishing a concert or weekend escape. Snapchat presents it as a means to alleviate loved ones’ anxiety without halting your itinerary.

Rather than texting “I’m home,” a discreet notification verifies your presence. That ease can prove quite a difference, particularly for users who often travel alone or late at night.

Snapchat’s Home Safe sits in a category of its own among safety features based on location. Unlike sharing Live Location or Life360, it provides very limited tracking and is purely opt-in per trip. Unlike Apple’s Check In feature, it does not share ETA or route in full. It rather delivers a light-touch solution: one-time, silent, and controlled.

This methodology is designed to respect privacy while providing real-world reassurance.

Why it Matters for Snapchat

Snap Map currently has more than 400 million monthly active users. Home Safe goes beyond social discovery or friend location utility. It brings Snapchat closer to the realities of use cases in the real world, assisting users in day-to-day safety.

As platforms embrace personal well-being features, Snapchat makes a move into an expanding category of safety-centric features in social media.

snapchat-will-now-notify-your-friends-when-youre-home-safely
Source: Techbooky

Snapchat’s Home Safe feature is a thoughtful, low-effort way to let someone know you’ve arrived home without a text or manual update. It prioritises privacy by limiting alerts to shared contacts, disabling automatically after use, and avoiding continuous tracking.

For users who walk home late, ride-sharing alone, or use the app to connect under social conditions, it offers practical reassurance. This step demonstrates Snapchat moving from ephemeral snaps to a platform that looks to care about actual well-being. With Home Safe, checking in is safer, easier, and more intelligent.

Stay tuned to Brandsynario for latest news and updates

The Psychology Behind the ‘Sunday Scaries’: Why Sundays Feel So Heavy

By
Areeb Asif
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why-sundays-feel-so-heavy-the-psychology-behind-the-sunday-scaries

We give our all for 5 days a week (if it’s 6 days, then respectfully, that’s criminal), get burned out, and then the weekend arrives. Finally, the pressure to meet the deadlines is temporarily gone, and no more surviving corporate politics. But then, in the blink of an eye, Sunday rolls in.

A knot tightens in the stomach, everything feels annoying, and a weird hollow feeling creeps in. The type of feeling that feels like time is running out, and the rest never really arrived.

The not-exactly-clinical diagnosis for this late-weekend malaise is the Sunday Scaries, a term that has risen to prominence in the past decade or so. Why? Because we are running a 21st-century workforce in a 20th-century-based system that is made to increase Monday dread.

monday-hatred
Monday hatred

Sunday Scaries and the Anticipation of Stress

From a psychological standpoint, Sunday Sadness is a cocktail of anticipatory anxiety, emotional fatigue, and unprocessed stress. The term is more than a cute alliteration; it can be a type of anticipatory anxiety, which is defined by the American Psychological Association as apprehension about an upcoming event or situation because of the possibility of a negative outcome, such as danger, misfortune, or adverse judgment by others.

This is much more everyday in Urban cities that never sleep, and people are always ahead, chasing money and perfection.

Yes, urban living feeds our adrenaline. There’s always something to do, somewhere to be, someone to become. Monday through Friday, we’re machines. And then Saturday hits, and suddenly we’re supposed to switch it all off? Not so easy.

The pressure to rest becomes another item on our mental to-do list.

Studies reveal that more than one in three professionals experience the “Sunday Scaries” each week. In other words, over 60% of working professionals feel this creeping anxiety, and about 40% say it has worsened since the COVID-19 pandemic.

Therapists note that high-functioning individuals often feel a sense of dread as they look toward the week ahead, especially when their work-life balance is out of sync.

A LinkedIn survey of 3,000 American workers found that 80% experience the Sunday Scaries. For 60% of them, worrying about workload was the main trigger. Another 44% cited the struggle to balance professional and personal responsibilities. Millennials and Gen Z made up the majority of those affected.

Even physical manifestations of the Sunday Scaries can occur, and those may include:
  • A racing heartbeat
  • Difficulty breathing
  • Headaches
  • Stomach aches
  • Trouble sleeping

Can We Ease the Sunday Load?

Absolutely. While the Sunday Scaries may be common, they’re not inevitable. Here are a few things that can genuinely help:

  • Just like bedtime routines help kids sleep, Sunday rituals can ease your mind.
  • Plan your Monday (lightly) and jot down your top 3 tasks. Knowing what to expect can help reduce that sense of looming chaos.
  • Stop scrolling or doom-scrolling through work emails late Sunday. Don’t let Monday invade your weekend.
  • Schedule something you enjoy in the evening, like a show or a call with a friend, so Sunday isn’t all anxiety.

After all, Monday will come regardless. But how do you end your Sunday? That’s still in your hands.

Stay tuned to Brandsynario for latest news and updates

Midtown Manhattan Shooting Leaves Five Dead

By
Maham Hussain
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midtown-manhattan-shooting-leaves-five-dead

A gunman killed four people and then took his own life inside a New York City office tower. One more victim remains in critical condition. Mayor Eric Adams shared this update during a late-night hospital briefing.

Surveillance footage captured the shooter, Shane Tamura, stepping out of a black BMW with an M-4 rifle. He immediately entered the building and fired at a police officer. Right after that, he sprayed the lobby with bullets, according to Police Commissioner Jessica Tisch.

Next, Tamura rode the elevator to the 33rd floor. There, he continued shooting before apparently turning the gun on himself. Officers found his body next to the rifle. They also discovered a revolver, ammunition, and medication labelled with his name inside the vehicle.

Tisch confirmed his identity as Shane Tamura from Las Vegas. Although he had a history of mental illness, he legally held a firearm permit in Nevada. He drove across the country over the past few days and reached New York on Monday.

The shooting began around 6:00 pm local time. It happened at 345 Park Avenue, a busy area filled with offices and hotels. The building houses companies like Blackstone, KPMG, and the NFL.

Authorities responded quickly. They sent dozens of officers with ballistic vests and long guns. Meanwhile, police deployed a drone to scan the area during the evening rush hour.

People nearby felt shock and fear. One worker from another building broke down in tears after the lockdown ended. Another witness said the gunman moved from floor to floor as employees prepared to leave.

Mayor Adams confirmed that one of the victims was a 36-year-old NYPD officer from Bangladesh. Two more men and a woman also lost their lives. In addition, another man fights for survival in critical condition.

While no clear motive has surfaced, Tisch said Tamura appeared to act alone. She added that the FBI is assisting in the investigation.

One office worker, Shad Sakib, told AFP, “Everyone was confused with like, ‘wait, what’s going on?’ And then someone finally realised that it’s online, that someone walked in with a machine gun.”

He added, “He walked right into a building right next door. We saw the photo of him walking through the same area that I walked through to get lunch here.”

“You would think it won’t happen to you, and then it does,” Sakib concluded.

Although the U.S. faces frequent mass shootings, the constitutional right to own guns often blocks tougher laws. The Gun Violence Archive has recorded 254 mass shootings in the country this year alone.

Zohran Mamdani, a frontrunner in the mayoral race, expressed sorrow on X. He wrote, “I am holding the victims, their families, and the NYPD officer… in my thoughts.”

Stay tuned to Brandsynario for the latest news and updates!

Ashwin Calls Out Fake Viral Quote About India-Pakistan Asia Cup Match

By
Web Desk
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ashwin-slams-viral-fake-quote-on-india-pakistan-asia-cup-clash

In the ever-heated world of India-Pakistan cricket, controversy is never too far behind. But this time, it wasn’t a player’s performance or a team selection that caused a stir; it was a fake quote that falsely dragged Ravichandran Ashwin into the mix.

Fake News Sparks Firestorm

Soon after the Asia Cup 2025 schedule was announced, a post began circulating on social media featuring a provocative quote supposedly made by Ashwin.

The statement criticised the BCCI for allowing India to play Pakistan in the Asia Cup despite recent political tensions, especially when the World Championship of Legends (WCL) match between India and Pakistan was cancelled due to the same reasons.

The viral quote alleged that “small money is involved, so the World Championship of Legends got cancelled. But India is still playing against Pakistan in the Asia Cup, and BCCI hasn’t cancelled it. Because the amount of money decides the level of patriotism.”

Needless to say, the quote lit a fire on social media. Emotions ran high. Many believed the statement to be real, until Ashwin himself stepped in.

Ashwin Calls Out the Lie

Ravichandran Ashwin didn’t mince words. Taking to X (formerly Twitter), he quote-tweeted the fake post with a blunt response: “Don’t associate me with this fake news. Shame on those who trigger all this.”

With that one line, the 38-year-old not only cleared the air but also reminded everyone of the dangers of believing everything on the internet.

India-Pakistan Rivalry, Still On

Ashwin’s denial comes at a time when fans on both sides of the border have been debating whether the high-profile India-Pakistan match should go ahead at all. The two teams are set to meet on September 14 in Dubai, with the tournament scheduled from September 9 to 28.

There were whispers in the Indian media that the Asia Cup might be scrapped due to political tensions. But with the full schedule now out, it’s clear that the show will go on.

Stay tuned to Brandsynario for the latest news and updates.

Thailand and Cambodia Agree to Immediate Ceasefire

By
Maham Hussain
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thailand-and-cambodia-agree-to-immediate-ceasefire

Thailand and Cambodia reached an immediate and unconditional ceasefire starting midnight Monday after five days of deadly conflict. The fighting forced over 300,000 people to flee their homes and killed at least 38 people, mostly civilians. As a result of diplomatic pressure, both nations agreed to de-escalate.

Malaysian Prime Minister Anwar Ibrahim led the talks at his residence in Putrajaya. After more than two hours of discussion, he said, “This is a vital first step towards de-escalation and the restoration of peace and security,” while standing with both leaders. His role proved critical in bridging the gap between the two sides.

Meanwhile, the two countries agreed to resume direct communication and create a mechanism to implement the ceasefire. Malaysia, which currently chairs ASEAN, played a central role in making the meeting happen. In addition, the United States and China pushed both nations to attend.

Over the weekend, US President Donald Trump called both leaders. He warned them that the US would block trade deals if the violence continued. Since both countries face a 36% tariff on their goods in the US, their largest export market, the threat held strong weight.

Later, Trump posted on Truth Social, “By ending this War, we have saved thousands of lives… I have now ended many Wars in just six months – I am proud to be the President of PEACE!” He also said he instructed his trade team to restart talks with both countries.

In response, Thai acting Prime Minister Phumtham Wechayacha praised Trump’s effort. “I thanked him from my heart for what we received from him and helped our country move beyond this crisis,” he said. “After today, the situation should de-escalate.”

The latest clash began in late May after a Cambodian soldier died in a skirmish. Soon after, both countries blamed each other and escalated the conflict. Thailand responded by launching F-16 airstrikes while both sides used heavy artillery and rockets.

Historically, the neighbours have disputed their 800-km land border for decades. However, this conflict marked their worst since the last major violence over ten years ago. Now, with the ceasefire in place, both sides hope to prevent further bloodshed and restore peace.

Don’t Sleep on It: Clifton’s Sunday Bazaar is Karachi’s Best-Kept Weekend Secret

By
Shiraz Aslam
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Don’t Sleep on It: Clifton’s Sunday Bazaar is Karachi’s Best-Kept Weekend Secret

When one thinks of Karachi, a fast-paced, chaotic picture of an anxious city comes to mind. It seems nearly impossible to find peace in such an overpopulated metropolis.

However, Clifton’s Sunday Bazaar offers respite to Karachiites. Located at ST 25A, Block 2 Clifton, Karachi and Nestled between towering buildings and perpetual city buzz, it sets up a shop where a completely different world reveals itself.

Here, we break down the bazaar and list the beautiful and hidden gems you could find there.

A Galore of Clothes

Gen-Z wants vintage Levi’s jeans. Millennials want a locally stitched kurti. Everyone wants branded jackets. There’s something worth wearing for everyone here.

It’s a shopper’s paradise for people of every age. However, you may need to bring out your negotiation skills since you may have to bargain to get the right price.

clothes-at-sunday-bazaar
Clothes at Sunday Bazaar

Shoes that Walk the Talk

A good pair of shoes is on everyone’s wish list, but we all know they can cost an arm and a leg. But at Clifton Sunday Bazaar, you will find the same shoes you find at a branded store, a lot cheaper!

From sneakers for teenage boys to sandals for men to heels for fashionable women, Clifton’s Sunday Bazaar may just have the perfect pair of shoes for you. There are both new and used shows, so you can always get exactly what you want for how much you want it for!

shoes-at-sunday-bazaar
Shoes at Sunday Bazaar

A Goldmine for Bookworms

You can’t have a bazaar without throngs of stalls drowning in books. Rows and stacks of books of all genres stacked one upon another, Clifton on Sunday morning is a genuine goldmine for bookworms.

Urdu novels for the old, mystery thrillers for the teenagers, educational textbooks for students, and colouring books for the young. Given the possibility of finding second-hand books, you may get a good one at a reasonable rate.

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Books at Sunday Bazaar

Home Essentials and Decor

Home decoration is not an easy task, especially if you have to hop from mall to mall to find the best antiques or the classiest of paintings. Good sustainable pieces are not just hard to find but also super expensive. Fortunately, Clifton’s Sunday Bazaar is a décor lover’s paradise.

decoration-at-sunday-bazaar
Decoration at Sunday Bazaar

Fancy lamps, quirky ashtrays, Persian-style carpets, wall art, antique tables, and the list goes on. If you head there to decorate your home, you won’t come back empty-handed.

decoration-at-sunday-bazaar
Decoration at Sunday Bazaar

Toys and Baby Items

Clifton’s Sunday Bazaar also happens to be a treasure house for kids. From boxed-up editions of their favourite Superheroes to used action figures, the market possesses a wide assortment of toys.

There’s something for new mothers too. You can find strollers, walkers, and baby gear at a fraction of the retail price.

toys-at-sunday-bazaar
Toys at Sunday Bazaar

Wholesale Foods and Packaged Goods 

If you want to do your monthly groceries, the Sunday Bazaar is a great place for that too. From  pickles, vegetables, fruits and packed items like chips and biscuits, you can find everything there. And the quality? It’s top-notch too!

fruits-at-sunday-bazaar
Fruits at Sunday Bazaar

Clifton’s Sunday Bazaar is an Experience

Bring cash, wear comfortable shoes, and prepare to get dusty. It’s not like the air-conditioned malls that modern shoppers have flooded.

But more importantly, get ready to be surprised, delighted, and maybe even a little overwhelmed. Clifton’s Sunday Bazaar isn’t just a market: it’s an experience.

Stay tuned to Brandsynario for latest news and updates

Stuart Broad Urges England to Rest Jofra Archer for Fifth Test

By
Web Desk
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jofra-archer-eyes-test-comeback-after-long-injury-layoff

It’s not every day you see Jofra Archer back in whites, let alone steaming in with fire in his belly. After years of battling elbow and back injuries, the England pacer made a thunderous return to Test cricket, grabbing headlines and wickets alike. But should he be risked again so soon? According to Stuart Broad, the answer is a firm no.

Archer’s Electrifying Comeback

Jofra Archer’s comeback story reads like a script straight out of a sports drama. After more than four years away from Test cricket, he returned in the third Test against India and made an instant impact.

In only his third ball back, he sent Yashasvi Jaiswal packing. By the end of the match, he had bagged a five-for, helping England clinch a thrilling win at Lord’s.

His second-innings spell was especially electric, removing Jaiswal again, along with the dangerous Rishabh Pant and Washington Sundar. Archer wasn’t just back, he was roaring.

The Fourth Test Took Its Toll

Naturally, Jofra Archer was eager to keep the momentum going. He expressed his desire to play the remaining two Tests, determined to help England turn the series around.

And he did play the fourth match, putting in another solid shift. Though he picked up four wickets, his body seemed to be telling a different story. Archer looked visibly uncomfortable during the second innings, struggling through niggles as India piled on the runs.

It was a tough sight for fans, and a worrying one for those who’ve followed his injury-riddled journey.

Broad’s Take: Time to Be Smart

This is where Stuart Broad stepped in with a dose of realism.

“We can’t not have Archer for four years, bring him back and then bowl him into the ground and not see him for another four years,” Broad said.

He’s got a point. Instead of risking Archer in the final Test, Broad believes Gus Atkinson should get the nod. His argument? Atkinson hasn’t really been tested against high-quality opposition in Tests, and this is a golden opportunity to see what he’s made of.

“I think Gus Atkinson has to play. I know he has not had any workload, but we need to see him. He hasn’t been really challenged against top-level opposition in Test cricket yet,” he added.

Broad also pointed out that Brydon Carse looked “knackered” in the fourth Test, and that Josh Tongue, who played earlier in the series, could be a more natural replacement for Archer if pace is what England want.

Managing Jofra Archer with Caution

Broad’s suggestion isn’t about sidelining Archer, it’s about preserving him. The England setup knows just how precious a fully fit Jofra Archer can be. He brings pace, aggression and a spark that’s hard to replicate.

But rushing him back into back-to-back games after years out could be a dangerous gamble. Resting him now might mean having him firing in future series, something England desperately need, especially with a packed cricket calendar ahead.

Stay tuned to Brandsynario for the latest news and updates.

Usama Mir Signs Long-Term Deal With Worcestershire

By
Web Desk
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Usama Mir Signs Long-Term Deal With Worcestershire

Cricketers signing multi-year county deals isn’t exactly rare, but when a club plans three years ahead with a clear eye on residency status, you know they’re banking on something big. And that’s exactly what Worcestershire have done with Usama Mir.

The English county announced on Monday that the Pakistan international has inked a three-year contract. He’ll play as an overseas player in 2026, and from 2027 onwards, he’ll be classified as a local.

Back Where He Belongs

This isn’t unfamiliar territory for Usama Mir. He previously turned out for Worcestershire in the 2023 season and made an immediate impact, topping both the batting and bowling charts. That’s rare for a spinner.

He was supposed to return last year too, but red tape got in the way. Visa complications meant the leggie had to watch from afar as Hayden Walsh took his place. But now, with all the paperwork lined up, Usama’s ready for a long-term run.

Ashley Giles Is All In

If you’re wondering how highly the club rates him, just read what Worcestershire CEO Ashley Giles had to say: “He’s a high-calibre cricketer with the skills and temperament to make a real impact at this level.”

Giles isn’t just excited about what Mir brings on the pitch. The big takeaway is his transition to a homegrown player from 2027 onwards. For a club working within tight squad limits and overseas quotas, that’s gold.

“It gives us great flexibility in squad planning and shows our commitment to building a competitive team for the long term,” Giles added.

A T20 Journeyman With Global Experience

At 29, Usama Mir is a well-travelled cricketer. He’s worn Pakistan colours in five T20Is and 12 ODIs. But his bread and butter remains the franchise scene.

He’s been part of high-octane leagues like the Big Bash League (BBL) in Australia, The Hundred in England, and, of course, the Pakistan Super League (PSL). In total, he’s played 156 T20s, taken 178 wickets at an average of just under 23, and has an economy rate under 8. That’s impressive no matter where you bowl.

With the bat, he’s no mug either. Nearly 500 runs in T20s, not eye-popping, but handy enough to be called a bowling all-rounder.

Stay tuned to Brandsynario for the latest news and updates.

Has Gen Z Made Trauma their Entire Personality?

By
Areeb Asif
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has-gen-z-made-trauma-their-entire-personality

“This gives me trauma!”

“I am the way I am because of my childhood trauma…”

Sounds familiar? This is the monologue of an average Gen Z in daily life. Scroll through TikTok or Instagram and you’ll find it: “My trauma response is…” insert trendy audio and a hyper-specific childhood anecdote.

But isn’t this unsettling? Since when did we normalise personal pain and experiences as everyday lingo? When did someone’s hurt become a badge of honour? Has Gen Z made trauma their whole personality?

Trauma is no longer something to process; it’s something to post. And somewhere along the way, it stopped being a stage of healing and became a core part of Gen Z’s personality.

Trauma Response or Just Misuse

Not all is black and white; there is no doubt that Gen Z has lived through one of the most difficult times. From COVID-19 to wars being waged on a random Tuesday, one can only imagine what the new normal will be for Gen Z.

Mass shootings, climate threats, political upheaval, and the COVID‑19 pandemic defined their formative years. You name it, and they would have gone through it. So, yes, it is understood that exposure to such crises must have amplified their emotional awareness.

Gen Z should be applauded for destigmatising mental health, yes. They’ve done more in five years than previous generations did in fifty. But let’s not pretend everything branded as “healing” is actually healthy. Not when every inconvenience is “trauma” and every emotion is pathologised for likes and sympathy.

It is no excuse for the current standardisation of trauma narratives. Look around you: the 15-year-olds are now engaging in trauma competition. They are indeed spotlighting minor events as deeply damaging. This can blur the line between genuine struggle and performative victimhood.

A BMC Psychology study from 2023 found this behaviour linked with higher anxiety, attention-seeking behaviour, and worsening depression.

Yes, one has the right to cope however they want, but let’s not romanticise victimhood to the point where recovery becomes irrelevant. If your trauma is your whole aesthetic, do you even want to get better?

What are the Consequences?

This romanticism comes with its cost, too. Experts warn that this can promote emotional dysregulation more than emotional healing. And the worst part of all is that the real trauma that already doesn’t seek an audience will be sidelined even more. Why? Oh, simply because it’s not “traumatic” enough.

In Pakistan, a 2022 national study found that over 80% of domestic abuse survivors never speak up. What do you think will happen once their trauma is rebranded as “aesthetic” and is competed over? They will stop mentioning it because real trauma survivors don’t have the energy to do so.

What’s more troubling is how this obsession with trauma can actually stunt emotional growth. If every toxic behaviour is excused with “It’s my trauma,” where’s the accountability? It’s just a deflection that no one will be able to point fingers at.

Rather than declaring trauma a personality quirk, society could:

  • Validate real trauma without romanticising struggle.
  • Encourage post‑traumatic growth, not perpetual identity in pain.
  • Elevate emotional literacy as a strength, not a weakness.
  • Provide systemic change in access to mental health services, economic stability, and community support.

Stay tuned to Brandsynario for latest news and updates

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