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Sustainability reporting key to profitability and success, says new guide from ACCA

Lahore – November 27, 2023: ACCA (the Association of Chartered Certified Accountants) has today published a new guide entitled ‘Sustainability reporting – the guide to preparation’. It is published ahead of COP28, the UN climate summit starting on 30 November in the UAE, in which ACCA is participating. Driving forward sustainability reporting – and increasing its global adoption – will be among the topics discussed.

Aimed at professional accountants, senior management and talent developers, this guide sets out key steps to help organisations start to prepare for sustainability reporting. It includes an eight-stage reporting cycle and suggestions with examples. It can be adapted to organisations of various sizes. The guide focuses on preparing for sustainability reporting in accordance with the inaugural ISSB (International Sustainability Standards Board) Standards, however it is equally relevant to organisations applying other sustainability reporting standards.

Businesses are facing increasing demands for sustainability information from customers, suppliers, lenders, potential new recruits and regulators. Those that interconnect sustainability and financial information are more equipped to make decisions that will lead to long-term success. They will have better access to finance, be better able to attract good quality staff, and will be more attractive to customers. They will also more likely to be compliant with the growing number of new sustainable business regulations and reporting requirements in this space. Businesses and professionals are asking for more support and guidance to prepare this information.

This first-in-a-series guide is complemented by a series of videos, produced in partnership with the ISSB. Intended to help understand and apply the standards, they focus on the first two standards: IFRS S1 and IFRS S2, which were published in June this year.

Report co-author Sharon Machado, head of sustainable business at ACCA said, ‘Achieving quality in sustainability reporting needn’t be a race; what’s important is having the courage to get started, the ability to apply judgement in the context of your organisation, getting others on board, and findings ways to improve.’

Report co-author Hsiao Mei Chow, head of corporate reporting insights – sustainability at ACCA, added: ‘There’s no one-size-fits-all solution. We encourage all involved to take time to work through the suggested processes, then design processes appropriate to their organisation and implement them.’

Report co-author Aaron Saw, head of corporate reporting insights – financial at ACCA, commented: ‘Sustainability reporting is likely to cover a range of matters, but the emphasis should be on material information for the intended users. Determining material information about sustainability-related risks and opportunities for reporting requires a three-step approach.’

ACCA director of policy & insights, Mike Suffield said: ‘Sustainability reporting requirements extend to explaining the approach and progress made on sustainability-led strategies – for many professional accountants this is a big change. On the other hand, this more holistic reporting requirement supports achieving benefits over the short-, medium-, and longer-term.’

Squid Game: ‘The Challenge’ Gone Wrong, Sparks Legal Threats

Source: Yahoo

Contestants participating in the adrenaline-pumping game show ‘Squid Game: The Challenge’ have recently raised serious concerns about their well-being during filming. Two contestants, whose names have been kept private, are seeking legal support, alleging they endured significant health setbacks while participating in the gripping competition.

Allegations of Harsh Conditions

A renowned British law firm, Express Solicitors, has stepped forward to represent these contestants. They claim that the harsh filming conditions, particularly during the nerve-racking ‘Red Light, Green Light’ game, led to distressing physical repercussions. The chilling cold prevailing at Cardington Studios, where the competition was shot, contributed to their suffering. Reports indicate that during a cold snap in the UK, these contestants battled hypothermia and nerve damage, exacerbating their health concerns.

Realscreen » Archive » “Squid Game: The Challenge” contestants repped by UK law firm threaten lawsuit for alleged injuries
Source: ReelScreen

Express Solicitors, known for their expertise in handling compensation claims, expressed distress over the contestants’ plight. Daniel Slade, the firm’s CEO, highlighted the contestants’ unexpected ordeal, emphasizing their initial anticipation of participating in an enjoyable challenge. He described how these participants now grapple with injuries sustained due to prolonged, uncomfortable positions and freezing temperatures, contrary to their expectations of engaging in a spirited game.

Legal Threat Against Netflix and Studio Lambert

Netflix, alongside Studio Lambert, the show’s co-producer, faces the threat of legal action in light of these claims. Despite the contestants’ legal warnings, a spokesperson for ‘Squid Game: The Challenge’ asserted that no formal lawsuit has been initiated, affirming their unwavering commitment to contestant welfare.

The safety of contestants during the filming of ‘Squid Game: The Challenge’ has been a topic of scrutiny. Reports emerged earlier this year suggesting that several contestants required medical attention due to the challenges faced during the production. Consequently, an independent safety inspection was conducted, prompted by these medical incidents, to evaluate the filming environment’s safety standards.

Injured Contestants Threaten Squid Game: The Challenge with Lawsuit
Source:: Yahoo

Health and Safety Executives Decision

Britain’s Health and Safety Executive (HSE) intervened, urging production units to diligently assess and manage risks associated with replicating the popular Korean drama. Following a thorough review, the HSE concluded that while precautions should be meticulously planned, no further immediate action against the production was deemed necessary.

As these legal tensions escalate, the incident highlights the crucial need for stringent safety measures in the entertainment industry. It underscores the significance of prioritizing participant welfare, ensuring that the excitement of these games does not compromise individuals’ health and well-being.

Stay tuned to Brandsynario for more.

This Horrifying ‘Cheese Soda’ Is No Less Than A Nightmare

Social media abounds with videos featuring individuals trying out various food and drink experiments. Recently, a video capturing a person crafting a cheese soda blast drink has gained viral attention. Shared on Instagram by the account foodie addicted, the video highlights a street vendor in Surat, Gujrat India preparing the unique beverage.

Cheese & Peanut Soda

The footage begins with the vendor adding ice and peanuts to an empty glass, followed by the pouring of differently colored blueberry sodas. The video concludes with the vendor grating a block of cheese over the concoction.

If you are not sure what we are talking about, take a look at the video.


Read More: Kababjees Under Fire For Allegedly Mimicking KFC’s Fried Chicken

The caption of the post reads, “First time in Surat: Cheese Blast Soda. Have you ever had the courage to take one sip of cheese blast soda? Crushed ice loaded with peanuts, followed by two different layers of soda like pineapple and blueberry, topped with cheese for this Summer Special Drink.”

With over 580k views and numerous reactions, the video sparked confusion among viewers regarding the need for peanuts and cheese in what seemed like a visually appealing soda. Many commented on the combination, deeming it visually unappealing. While others expressed their thoughts about the taste, highlighting the contrasting flavors of soda and cheese. However, for us, the concoction is simply painful to contemplate.

Now the only thing left is the comments from the post and here are some you can check out below.

Image source: Instagram
Image source: Instagram

What do you think about this bizarre drink? Is it a yay or a hard pass for you? Let us know in the comments below.

Read More: Doritos Introduces Crunch-Cancelling Technology For Noisy Eaters

Stay tuned to Brandsynario for the latest news and updates.

Scientists Finally Cracks What Makes Our Skin Itch

Scientists Finally Cracks What Makes Our Skin Itch

Ever pondered the cause of itching, even when there’s no apparent reason? Scientists from Harvard Medical School suggest they’ve identified the answer. A specific type of cell in the bacteria Staphylococcus aureus. When present, induces itchiness by directly affecting our nerve cells.

The results, derived from studies involving mice and human cells, were disclosed on Wednesday in ‘Cell’. This research contributes a crucial element to the enduring mystery of itch. It sheds light on the reason why prevalent skin conditions such as eczema and atopic dermatitis are frequently associated with persistent itching.

What Causes Itching?

Conditions like eczema and atopic dermatitis disrupt the balance of skin microorganisms. While providing an environment for S. aureus to thrive, according to the researchers. Contrary to the previous belief that itch in these conditions was a result of skin inflammation. However, recent discoveries indicate that S. aureus independently triggers itching through a molecular chain reaction, ultimately prompting the irresistible urge to scratch.

Read More: AI Diagnoses Diabetes In Record 10 Seconds Through Voice

“We’ve identified an entirely novel mechanism behind itch — the bacterium Staph aureus, which is found in almost every patient with the chronic condition atopic dermatitis. We show that itch can be caused by the microbe itself,” said senior author Isaac Chiu, associate professor of immunology at the Blavatnik Institute at HMS.

Image source: independent.co.uk

Study Design

In the study, experiments revealed that S. aureus releases a chemical activating a protein on nerve fibers transmitting signals from the skin to the brain. Administering an FDA-approved anti-clotting medicine to animals effectively prevented the activation of this protein, disrupting a crucial stage in the itch-scratch cycle. This treatment alleviated symptoms and reduced skin damage.

“Itch can be quite debilitating in patients who suffer from chronic skin conditions. Many of these patients carry on their skin the very microbe we’ve now shown for the first time can induce itch,” said study first author Liwen Deng, a postdoctoral research fellow in the Chiu Lab.

Concentrating on 10 enzymes released by the microbe upon skin contact, the team systematically ruled out nine suspects. The findings highlighted that a bacterial enzyme, protease V8, was solely accountable for triggering itch in mice. Analysis of human skin samples from atopic dermatitis patients revealed elevated levels of S. aureus and increased V8 levels compared to healthy skin samples.

The analyses revealed that V8 induces itch by activating a protein called PAR1. Present on skin neurons originating in the spinal cord and responsible for transmitting various signals touch, heat, pain, and itch from the skin to the brain. Normally dormant, PAR1 becomes activated upon contact with specific enzymes, including V8. The research demonstrated that V8 clips one end of the PAR1 protein, awakening it. In mice experiments, activated PAR1 initiated a signal interpreted by the brain as itch. Similarly, lab dish experiments with human neurons showed a response to V8.

The scientists are optimistic that the drug could serve as an anti-itch medication for humans, potentially being incorporated into new creams in the future.

Read More: Dove Teams Up With Virtual Influencer To Redefine Body Positivity

Stay tuned to Brandsynario for the latest news and updates.

Hasan Ali Expresses Aspirations To Play IPL Despite Long-Standing Ban

Hasan Ali Expresses Aspirations To Play IPL Despite Long-Standing Ban

Pakistani pace bowler Hasan Ali, has recently voiced his eagerness to be a part of the prestigious Indian Premier League (IPL), notwithstanding the extensive ban on Pakistani cricketers’ participation in the tournament since its inception in 2008.

The ban, originating from the aftermath of the 2008 Mumbai terror attacks, has endured, prohibiting Pakistan’s cricket luminaries from showcasing their talent on the IPL platform for over a decade.

In a recent interview with a local news channel, Hasan Ali remained optimistic, expressing his keenness to overcome this barrier and represent an IPL franchise.

“Every player wants to play IPL & it is my wish to play there. It is one of the biggest leagues in the world and I will definitely play there if there is an opportunity in the future,” Hasan Ali remarked.

Notably, IPL’s inaugural season featured several Pakistani cricketers like Shoaib Malik, Shoaib Akhtar, Kamran Akmal, Sohail Tanvir, Shahid Afridi, and others.

However, they were later banned from participating in the lucrative cricket league.

Hasan Ali is currently part of Islamabad United in Pakistan Super League, while playing for numerous franchise teams across the globe.

Hasan Ali has picked 227 wickets in 173 T20 matches at an impressive average of 21.95 and can be a valuable addition to any IPL team.

Stay tuned to Brandsynario for the latest news and updates.

Should You Buy A PlayStation 5 Right Now Or Wait A While?

to buy a ps5 or to not buy one right now
Image Source: technowise.com

Purchasing a piece of tech can be a big decision. It is important to note that Sony came out with the PlayStation 5 back in 2020, and it is going stronger than ever. The console puts out an immense amount of power combined with an immersive gaming experience. A lot of people buy it because of the exclusive collection it provides to its users.

Sony’s Spiderman 2 has only been released on the PS5 console and many people simply want to buy it because of that. Not only will the console cost you less than what a good gaming PC would, it would also give you years of service. Additionally, you don’t even have to always buy expensive games, you can get the annual PlayStation subscription.

ps5 and other PlayStation consoles
Image Source: Gadgetmatch.com

PlayStation 5 – To Buy Or Not to Buy?

While buying this console is certainly a worthwhile decision, it is also important to note that one must think before making such a purchase. A while back, some months ago, it was being sold at nearly Rs.200k, which was much higher than expected. Then, when the dollar began to fall a bit and there was no shortage, it was being sold for as low as Rs.138k.

Thus, it is important to know when to buy because the market can reach sky high at times. While the current price of the console is near to Rs.170k, it is expected to be lower as the new year starts. Yes, this is because the newest variant of the PlayStation 5 will be making its way to the market in bulk.

Ps5 gaming and prices
Image Source: androidcentral.com

Gaming Is Fun

This means, if you intend to buy a PS5 right now, we recommend waiting at least a month or so, let the new variant make its way well into the market. When this happens, the prices of the former models will fall, and you can swoop in and pick one up. You don’t have to worry about newer games not being released on older models since games will be released on all models for years to come.

Additionally, the computing power is not quite different when it comes to the newer variant and the older one. The difference is in the dimensions and the detachable drive. If you think you do not need one, you can also purchase the digital edition of the older model, which is almost 10k cheaper.

Stay tuned for more from Brandsynario!

Waqar Zaka Calls Out Nida Yasir In A Recent Video

The feud between former Living On The Edge host Waqar Zaka and morning show celebrity Nida Yasir has ignited a social media storm.

The conflict, which had been brewing under the surface, recently came to the forefront when Nida Yasir appeared on Tabish Hashmi’s show Hasna Mana Hai and made controversial remarks about Waqar Zaka.

During a segment on the show, Nida Yasir was asked to comment on Waqar Zaka, to which she responded by stating that they were not friends. She accused Zaka of orchestrating hate email campaigns to have her removed from her hosting position.

“He’s not a good friend. He tried very hard to remove me from the chair. He was good to me when we were on the same channel; I swear I did not get him fired. Then he turned against me. He started a campaign against me, where he kept emailing the stakeholders to remove me as a host. I don’t know what I did wrong,” Nida expressed on the show.

This public revelation fueled the animosity between the two, prompting Waqar Zaka to respond. Zaka clarified that Nida Yasir played no role in his resignation from “Living On The Edge,” asserting that he decided to step down to give someone else an opportunity.

 

In his retort, Zaka advised Nida to follow suit. He went on to iterate that despite his respect for her given that she is older than him, he urged the owners of ARY to replace Nida, claiming that she wastes a valuable time slot with her antics.

Zaka asserted that his campaign against Nida was not covert; he openly expressed his views. He questioned the credibility of a woman who portrays a one-sided story, seeking attention and relevance in the industry by involving others.

He reminded her of the F1 incident she took pride in, stressing how those high TRPs and views translated into the country’s humiliation in India.

In a series of videos, Zaka slammed her hurting the industry’s reputation as he recounted an incident from 2020, accusing Nida Yasir of exploiting the parents of a girl who had been sexually abused and murdered, making them cry on national television with insensitive questions. He criticized her for blaming her team and misrepresenting the situation when faced with backlash.

Furthermore, Zaka advised Nida to either educate herself on significant topics during her prime time slot or consider less crucial time slots for her show to avoid wasting the time of women and families.

He went on to clarify that he hasn’t moved out of the country as he aims to return  after his academic pursuits at Stanford University, California, USA, for a greater cause.

Stay tuned to Brandsynario for latest news and updates.

4 Ways To Protect Your PC From Moisture Damage In Karachi

PC and moisture damage protection
Image Source: gamingdebugged.com

When living in Karachi, one can have quite a lot of humidity and moisture in the environment. This can cause all kinds of issues to people’s electronic items. If you have a desktop computer or a laptop, you might to keep it quite safe from moisture. Once humidity makes its way into an electronics equipment, it can start to damage the equipment.

Sometimes, the damage can be quite extensive, other times, it can be caught before it spreads. However, there are ways to prevent such damage over the long term if you live in Karachi. Additionally, if you leave near the coast of Karachi, then these precautions are quite necessary as the moisture is much more at the coast.

1. Silica Gel Packets Against Moisture

Silica gel packets can be quite useful when trying to get rid of any humidity or moisture. All you have to do is purchase these packets and place them inside your PC. In this way, if any moisture or humidity decides to seep in, it will be absorbed by these packets. They are not expensive and can be used quite a lot.

silica gel packets and moisture
Image Source: sorebeadindia.com

2. A Dehumidifier

This is yet another ingenious method to remove moisture from any area. If you are working or gaming on your PC in one corner of the room, you can place a portable dehumidifier in that section. It is going to absorb and get rid of any moisture present within that region. This will make the atmosphere around it drier and less prone to moisture damage.

Dehumidifier and moisture damage
Image Source: thespruce.com

3. Regular Cleaning for Moisture

If dust begins to settle in one place, then it can cause quite a nuisance. Once the dust settles, it can attract humidity, making the dust harder to clean. While it is not recommended to regularly open your PC case, you can open and clean once every 3-4 weeks.

pc cleaning and other components
Image Source: techview.com

4. Keep PC Well Ventilated

It is important to make sure that your PC has adequate airflow. If the airflow is good, then your PC can have less dust accumulation. Make sure the rear side of the PC is more ventilated and have ample space around the PC too.

These are just some of the ways you can protect your PC from moisture or humidity but they can add years to your PC’s life.

Stay tuned for more from Brandsynario!

‘It Is Pakistan’s Loss’ Rashid Latif Urges Imad Wasim To Reverse His Retirement

rashid-latif-urges-imad-wasim-to-reverse-his-retirement-how-team-on-merit-if-chairman-isnt-rashid-latif

Former Pakistani wicket-keeper batter Rashid Latif has urged all-rounder Imad Wasim to rethink his decision to retire from international cricket.

Rashid Latif voiced his thoughts on the platform ‘X’, highlighting the significant impact of Imad Wasim as Pakistan’s premier spinner and a vital asset with the bat.

“Imad Wasim should reconsider retiring. He’s our top spinner and adds immense value with his batting. His absence at the World Cup isn’t just his loss but Pakistan’s loss,” Rashid Latif expressed.

Rashid Latif emphasized that players who wish to participate in leagues should be released from their central contract, while still remaining available for the national team.

“Mohammad Hafeez should work towards Imad’s return. If league commitments are necessary, perhaps step away from the central contract but remain available for Pakistan,” Rashid Latif added.

The left-handed all-rounder formally announced his retirement from all international formats on November 24th.

Imad Wasim shocked the cricketing world with his sudden retirement, as his fans were anticipating seeing him in the upcoming T20i series against New Zealand as well as the T20 World Cup 2024.

Imad Wasim, while announcing his retirement on X, wrote:

“In recent days have been doing a lot of thinking about my international career and have come to the conclusion that now is the right time for me to announce my retirement from international cricket.

“I would like to thank the PCB for all their support over the years it has truly been an honour to represent Pakistan. Each of my 121 appearances across the ODI and T201 formats was a dream come true.

Imad Wasim extended his well wishes for Pakistan cricket and also thanked his fans for their support.

“It’s an exciting time for Pakistan cricket going forwards with new coaches and leadership incoming. I wish all involved every success and look forward to watching the team excel.

“Thank you to the Pakistan fans for always supporting me with such passion. A final thank you to my family and friends who have been so important in helping me achieve at the highest level.

During his career, the 34-year-old Imad Wasim has featured in 55 ODIs, amassing 986 runs and claiming 44 wickets.

Meanwhile, in T20Is, Imad represented Pakistan in 66 matches, contributing 486 runs and an impressive tally of 65 wickets.

Stay tuned to Brandsynario for the latest news and updates.

Why Did Imad Wasim Announce Retirement?

why-did-imad-wasim-announce-retirement

All-rounder Imad Wasim sent shockwaves through the sporting world by announcing his retirement from international cricket via social media on November 24, 2023. Citing contemplation over his career trajectory, the seasoned all-rounder, nearing his 35th birthday, chose this moment to bid adieu, leaving fans and experts astounded.

His significant role in Pakistan’s T20I strategy was undeniable, as evident from his consistent presence in all eight T20Is played by Pakistan in 2023, holding a C-category central contract.

However, the timing of Imad’s retirement, especially ahead of the World T20 2024 scheduled in June, stirred divided opinions. Some pointed fingers at PCB, while others questioned Imad’s unexpected move.

 

PCB or Imad Wasim – Who is at fault?

Events leading up to his retirement further sparked discussions. Just prior to his announcement, Imad intended to join the Abu Dhabi T10 League, bypassing the National T20 2023.

However, the Pakistan Cricket Board (PCB) urged all players to participate in the National T20 Cup, setting the stage for Imad Wasim’s sudden retirement declaration on social media.

Imad’s retirement brought the spotlight onto Pakistan’s national team selection criteria, raising eyebrows about exceptions and perceived favouritism despite the emphasis on domestic cricket as the route to national selection.

Expressing discontent about being excluded from the ODI squad despite reasonable performances, Imad’s recent track record portrayed mixed outcomes. His last few ODI innings highlighted commendable batting alongside moderate bowling figures, leading to debates on the fairness of his exclusion.

Scrutiny on PCB’s communication with players grew evident as Imad’s omission mirrored past instances of unclear feedback, echoing the sentiments of other sidelined players.

Comparisons arose between Imad and players like Fawad Alam and Tabish Khan, who maintained consistent appearances in domestic cricket despite setbacks, contrasting with Imad’s sporadic showings.

In T20Is, Imad’s journey faced turbulence after his post-World T20 2021 exclusion. His 2023 return raised doubts about his stability within the team, especially compared to counterparts holding multiple-format contracts.

Additionally, hurdles arose in his T10 league participation due to PCB’s stance, signalling a shift among players towards more lucrative league contracts.

Imad Wasim’s sudden retirement underscored the underlying tensions between players’ ambitions, PCB’s strategies, and the evolving landscape of international cricket leagues.

Stay tuned to Brandsynario for the latest news and updates.

Do You Have A Story To Capture And Show It To The World?

Vlogging has seamlessly integrated into our digital landscape, becoming an integral part of our lives. Through this mode of storytelling, we are taken on a journey through diverse perspectives, cultures, and narratives, all from the comfort of our screens. Pakistan is also a home to some great youtubers, among them, Rana Hamza Saif (RHS), Moroo and Umar Khan (Ukhano) are among the ones at the top. The story-telling styles of these youtubers varies from each other. But the unanimity has been seen developing among these three when it came to a comprehensive vlogging smartphone; Infinix ZERO 30 4G.

RHS is famous for his food and travel vlogs. Exploring different food varieties, with his friends, creating random conversations in a seamless manner is usually what Shapack Gang is about. This group recently created a food vlog in old Lahore beautifully capturing the early morning hustle along with the scrumptious local food options available there. From bustling streets to quiet corners, RHS walk us through meaningful conversations, local food places and not to forget; we got to see his favorite most bike. The vlog has been recorded using Infinix ZERO 30 4G outputting true colors via 2k 50MP front vlog camera and 108MP rear camera. “It will add colors to your life”, said RHS to potential vloggers, and his massive viewership at the start of his vlog.

Taimoor Salahuddin, aka Mooroo, is one of the founding youtubers of Pakistan, wo initially started off his vlogging journey by making humor-based content on YouTube. Over the years, his story telling style gains maturity, and he diverted his niche towards more informative and research-based videos, covering local and international travels, history and much more. While describing the history of ‘The Sri Lanka War’ in his recent vlog, Mooroo also talked about the vlogging capabilities of Infinix ZERO 30 4G’s 2k 50 MP front vlog camera. Taimoor emphasized by addressing Infinix ZERO 4G as a dedicated vlog phone for content creators.

Umar Khan aka Ukhano, is another gem, who utilizes his artistic abilities through his out of the box content. Ranging from travel vlogs to daring adventurous, Umar’s content always come through as a surprise for the audience. In his recent most video, he captured the story of Shaheera who transitioned from a full-time student to a full-time actor. Umar recorded her experiences and their conversations using Infinix ZERO 30 4G’s 2k 50 MP front camera and the video result speak for itself: ((link)

Infinix ZERO 30 4G empowers young individuals and content creators to effortlessly capture and share their stories with the world via 2k 50 MP front vlog camera. The 2k video recording enable convenient framing and real-time adjustments while vlogging on the go. In short, as suggested by top youtubers, Infinix ZERO 30 enables unparalleled visual storytelling experience altogether.

Fuel Price Down, But No Relief for Wallets – Here’s Why

Image Source: iStock

When it comes to prices in Pakistan, we feel that nothing ever truly gets cheaper. Either the price of something increases or it stays the same. Sometimes it increases so much, so when it decreases, we feel like a difference has been made. In reality, the price only comes down to what it was before, thus no change having been made. That said, fuel prices have come down recently, by almost 4 rupees per liter.

Now that might not feel like a huge difference, but when calculated in a bigger amount, then it can have an impact. However, we always have to keep in mind as to how a chance affects the general population. This price decrease barely has an impact on the people driving cars on a regular basis.

Gas and other fuel issues
Image Source: thehansindia.com

Fuel Prices and Other Commodities

When we are keeping decreasing prices in mind, we also have to think about other commodities. Even if fuel prices are decreasing, that does not mean the current financial situation is getting any easier. Do you feel that the decrease is having an impact or are the problems persisting? What about Electricity and Gas prices, with the increasing tariffs and taxes.

People are still paying thousands of rupees on electricity prices even when they are running minimal appliances. They are being buried under mountains of bills and all they can do is try and pay these bills because the prices just keep going up. The fuel price decrease is barely making a dent in this situation right now.

fuel charges and dropping ones
Image Source: blog.usesi.com

Gas Shortages Everywhere

The electricity situation is not the only one that is worsening day by day. In recent news, gas load shedding has also been increased. You try to cook breakfast or lunch, and you might find yourself without any gas. Not just that, but the gas bills of many people are spiking by a huge margin. Can we really call this fuel price change a good change, considering how the other commodities are faring.

If the fuel price was decreasing by more than fifty or hundred rupees, then we would consider it as a big change. However, until then we have to remember that the struggle still continues.

Stay tuned for more from Brandsynario!

Empty House? Madiha Imam’s Fans Demand Answers

Pakistani actress Madiha Imam has found herself at the centre of a brewing controversy after her recent visit to her in-laws’ house in India. The visit, which initially sparked debates on religious grounds, has now taken an unexpected turn with fans raising concerns about the seemingly empty house.

Netizens scrutinising the video footage from the visit noted a lack of furnishings and decorations in the house, with only a few couches visible. The walls appeared bare, devoid of any artwork or elements that typically make a home inviting.

Adding to the controversy, fans expressed worry over Madiha Imam’s demeanour during the visit. Observers pointed out that the 32-year-old actress seemed uneasy, evidenced by the confusion evident in her smile. This raised questions about the overall atmosphere and comfort level during her stay.

Further intensifying the debate, the groom’s uncle, who was filming the visit, mentioned a Hindu belief that considers a bride fortunate for the family if it rains on her first visit. The use of Hindi dialect and the reference to the Hindu ritual of “Pooja” only fuelled the controversy, leading fans to demand answers.

Read More: Religious Controversy Surrounds Madiha Imam’s Marriage

The comment sections across social media platforms are now flooded with concerns from Madiha Imam’s fans, urging the actress to address the empty house scenario and share insights into her experience during the visit. As the controversy unfolds, it remains to be seen how Madiha Imam will respond to the growing queries and speculations surrounding her recent visit.

Stay tuned to Brandsynario for latest news and updates.

Is Mawra Hocane Hinting At Her Engagement?

Pakistani actress Mawra Hocane dropped subtle hints at her possible engagement on Thursday.

Sharing a carousel of sun-kissed pictures, one image stood out, revealing a beautiful yet simple gold ring adorned with a mid-sized diamond on her engagement finger. Another non-engagement ring also graced the same finger.

In the particular picture, Mawra can be seen blushing, her gaze seemingly stolen by the ring. The Nauroz star captioned the image, “Wake up & be the ☀️ #projectJ.”

Although the post seemed to be a nonverbal announcement, only a keen-eyed user seemed to catch the hint.

Curious to see the ring? Keep clicking on the right!

Interestingly, just a week ago, a fan had urged Mawra to consider marriage, to which the actress cryptically replied, “I will think about this.”

However, the question remains: Is Ameer Gilani really the mystery guy?

Speculation points toward Mawra’s fellow co-star, Ameer Gilani. Dating rumours between the two surfaced in September 2020, fuelled by their shared on-screen projects and public appearances at weddings.

Their presence at each other’s birthdays, coupled with Mawra’s Instagram posts featuring Ameer Gilani, has only added to the ongoing speculation.

What do you think of the news? Let us know in the comment!

Stay tuned to Brandsynario for latest news and updates.

Zong 4G Ensures Employee Safety with Fire Safety Awareness Month

Islamabad, 24th November – Zong 4G, a leading telecommunication company, is committed to ensuring the safety and well-being of its employees. In observance of Fire Safety Awareness Month this November, Zong 4G, has taken proactive measures to equip its workforce with essential knowledge and skills to respond effectively in the event of a fire emergency.

As part of the Fire Safety Awareness Month activities, Zong 4G conducted a successful fire drill on the 24th of November. The drill was meticulously planned to simulate real-life scenarios and evaluate the effectiveness of emergency response procedures. The objective was to improve response times and ensure that employees were well-prepared to handle any potential fire-related situations.

Zong 4G recognizes the importance of regular training and drills to reinforce safety protocols and foster a culture of preparedness among its employees. The company remains committed to providing a secure working environment and prioritizing the safety of its workforce.

The official spokesperson for Zong 4G, commented on the Fire Safety Awareness Month initiative, saying, “The safety of our employees is of utmost importance to us. Fire Safety Awareness Month serves as a reminder of the need for constant vigilance and preparedness. Our successful fire drill is a testament to our commitment to ensuring a safe and secure working environment for all.”

Zong 4G encourages other organizations to prioritize employee safety and join in the effort to raise awareness about fire safety. By investing in training and preparedness measures, companies can significantly reduce the risks associated with fire emergencies and contribute to the overall well-being of their workforce.

Hareem Shah’s Lip Fillers Gone Wrong

Hareem Shah’s latest appointment with her aesthetician went wrong and the TikToker has shared the experience on Twitter.

Hareem Shah’s Lip Fillers 

Every day is a new day for Hareem Shah as she finds a way to headline Twitter. The TikToker has recently gotten lip fillers done as she shared a picture on Twitter with a swollen upper lip.

Take a look at her post below.

Read More: Amar Khan Rejoices In Anushka’s Parody & Fans Are Not Feeling It

The Picture shared on Twitter is from her lip filler appointment which went wrong last year. The TikToker revealed her incomplete lip enhancement procedure, attributing the interruption to her bank accounts being frozen by the government. The footage displayed Hareem Shah with noticeable swelling in half of her upper lip, a consequence of discontinuing the lip filler treatment prematurely.

She later declared that she decided to leave the procedure midway since it was expensive and her accounts had been frozen. Regardless, of whether she got her fillers recently or a year ago Hareem Shah has got a thing for Twitter and her fans sure know how to give her enough attention.

What do you think about her social media antics? Let us know in the comments below.

Read More: Mohsin Abbas Haider’s Picture Is Raising Serious Concerns

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Apple Watch Ultra vs Series 9:Which One To Invest In?

Source: IGN

Choosing an Apple Watch has become quite the challenge lately. From the latest Series 9 to the Ultra 2 and the revamped second-gen SE, the options can overwhelm even the tech-savvy. But fear not,we have navigated these smartwatches’ closely and stand ready to guide you through the array of choices.

Initially, picking an Apple Watch was straightforward—big or small? But with each iteration, Apple expanded horizons. Cellular connectivity, a budget-friendly SE now in its second rendition, and the rugged Ultra have diversified the lineup, making decisions more intricate.

Apple Watch Series 9 vs. Ultra 2: Don't Get the Wrong One - CNET
Source: CNET

Finding Your Fit: Considering Size, Material, and Straps

The arrival of the Series 9 and Ultra 2 heralds discounts on older models as retailers clear inventory. This fall through the holidays marks a golden window for a premium last-gen model at lower rates. The Series 7, 8, and 9 sport incremental hardware updates; the real game-changers are in software enhancements.

So, how do you navigate through these choices?

Firstly, let’s consider your wrist. The SE and Series models offer 40mm and 44mm sizes, catering to readability and comfort. Opting for aluminum suffices for most, but stainless steel provides sturdiness—a plus point for the accident-prone. Comfort is key, so choose wisely.

Straps matter too. The breathable nylon sport loop reigns supreme for ease and comfort. Yet, for those fashion-conscious, Amazon or Etsy unveil a trove of options beyond Apple’s lineup. However, Apple’s discontinuation of leather accessories might shift your focus to other alternatives like FineWoven.

Then there’s the Ultra and Ultra 2—big and rugged at 49mm, decked in titanium and tailored for adventurers. Their specialized straps—trail, alpine, and ocean loops—cater to runners, hikers, and divers, allowing personal touch in the choice.

Apple Watch Ultra 2 vs Apple Watch Series 9: differences and most important commonalities
Source: Running Stores

Decoding the Trio: Series 9, SE, and Ultra 2

Now, onto the trio—the Series 9, SE, and Ultra 2—each tailored for distinct users. The Series 9 shines as the flagship, packing the latest features and the swiftest processor. Meanwhile, the SE, a budget-friendly entry, sacrifices some features but maintains the Apple Watch essence. And the Ultra 2 caters to the adventurous souls, boasting durability and battery life beyond compare.

However, when budget is tight, the new SE stands tall, offering futureproof hardware without breaking the bank. A gateway device for newcomers or a savvy investment for seasoned users looking to balance cost and features.

But beware the refurbished market. While tempting, tread cautiously—older models like the Series 3 might offer a bargain but lack software compatibility, potentially leaving you without digital connectivity which apple should usually offer.

So, as Black Friday deals come in, weigh your options, consider your needs, and venture forth confidently into the realm of Apple Watches—your perfect fit awaits.

Stay tuned to Brandsyanrio for more.

Netizens Angry At Junaid Akram For Trolling Visitors At Karachi Beach

Junaid Akram, in his recent tweet, tried to shed light on the scene at Karachi beaches. However, his tweet has backfired resulting in criticism.

Junaid Akram X Karachi Beach

Karachi beaches are a sight to behold, with people roaming on the beach from all backgrounds often seen spending their leisure time. While there is no bounds to the sights one might have seen on the beaches of Karachi and no it isn’t just limited to making sand castles on the beach, Akram in his recent video shared quite a few of them.

The video, however, backfired resulting in netizens trolling the YouTuber. While the majority shared their stance on him having a colonial mindset, others called him out for being racist. Now you might be wondering what is so wrong about the video. Take a look at his tweet below.

Read More: Amar Khan Rejoices In Anushka’s Parody & Fans Are Not Feeling It

School Of Thought 

The conversation isn’t as simple as it seems, it sure is debatable. While everyone has the right to enjoy themselves on the beach, not everything comes off as acceptable when it comes to beach activities. Meanwhile, calling out people for merely enjoying based on a few clips from the internet isn’t right either. Akram is lowkey being cancelled and the Twitter’s reaction to his video is rather blunt and upfront.

Take a look at a few tweets from the thread below.

Have you come across anything depicted in the video on the Karachi beach? If yes, then what is your stance on the video? Share your thoughts in the comments below.

Read More: Mohsin Abbas Haider’s Picture Is Raising Serious Concerns

Stay tuned to Brandsynario for the latest news and updates.

Abdul Razzaq’s Recent Statement Sparks Another Controversy

Source: CricToday

Abdul Razzaq, the former Pakistani cricket player, has sparked upset among Indian cricket fans once more. This time, it’s because of his recent remarks about India’s loss in the World Cup 2023.

Unsettling Comments on India’s Loss

Razzaq appeared on the show ‘Hasna Mana Hay,’ hosted by Tabish Hashmi, where he commented that in the face-off between Australia and India, “cricket won and India lost.” These words triggered dissatisfaction among Indian cricket enthusiasts.

Standing by his words despite the backlash, Razzaq defended his viewpoint, highlighting that the match conditions favored Australia. He expressed his surprise at the poor pitch quality for an ICC final, believing it heavily favored the Aussies.

Razzaq firmly believed that India’s defeat held a lesson for the cricketing world. He emphasized the significance of bravery, performance, and effort in the sport, suggesting that India’s loss revealed these essential aspects.

India’s Dominance and Australia’s Triumph

India had an impressive winning streak throughout the World Cup 2023, triumphing in all ten matches leading up to the final showdown. However, it was Australia’s strategic performance that secured their victory in the final, ultimately claiming the prestigious trophy.

ICC World Cup final - India vs Aus - Pitch advantage not much of a factor, says Cummins | ESPNcricinfo
Source: ESPN

This isn’t the first time Abdul Razzaq has found himself amidst controversy involving India. Earlier, he had made derogatory remarks about Indian actress Aishwarya Rai, which stirred a similar storm of criticism from Indian fans.

While Razzaq’s comments continue to stir debate and dissatisfaction among Indian cricket enthusiasts, the focus remains on the outcomes of the World Cup. Australia’s strategic prowess outshined India’s unbeaten run, leading to their championship victory in the thrilling final match.

Stay tuned to Brandsynario for more.

Underwhelming Stars: Unveiling the Flop XI of ICC World Cup 2023

unveiling-the-flop-xi-of-icc-world-cup-2023

ICC unveiled Team of the Tournament after the conclusion of the cricketing extravaganza featuring best performers of the tournament. However, there are players who failed to live up to the expectations during the mega-event, hence made it into the into the Flop XI of ICC World Cup 2023.

Amidst the triumphs lies a shadow, casting its silhouette over seasoned players who found themselves on the darker side of expectations.

Let’s take a look at the Flop XI of the World Cup 2023, a roster featuring cricketers who struggled to leave a mark during the league stage.

Temba Bavuma (c)

The South African skipper, despite arriving with impressive credentials, failed to shine on the grandest stage. Scoring a mere 145 runs across eight matches at an average of 18.12, the 33-year-old couldn’t match the expectations laid upon him.

Source: Cricinfo

Imam-ul-Haq

Once ranked as the third-best batter in the ICC rankings, Imam-ul-Haq failed to live up to the hype. With only 162 runs in six innings at an average of 27.00, the 27-year-old couldn’t replicate his prior success.

Source: ICC

Harry Brook

Possessing a formidable range of shots, Brook had the potential to dominate the World Cup stage. Yet, his performance fell short, managing only 169 runs in six matches at an average of 28.16, leaving the struggling English side wanting for more.

Source: Cricinfo

Steve Smith

Despite being part of the victorious Australian team, Smith’s contributions were relatively subdued. With 302 runs at an average of 33.55, the majority of his runs came against the Netherlands and Bangladesh, casting a shadow over his overall impact.

unveiling-the-flop-xi-of-icc-world-cup-2023
Source: Cricinfo

Tom Latham

Known for his expertise against spin, Latham’s World Cup outing yielded 155 runs at an average of 25.83. While he secured two fifties, they came early in the tournament, raising questions about his consistency.

flop xi of icc world cup 2023
Source: Cricinfo

Jos Buttler (wk)

Once England’s unsung hero, Buttler’s performance in this tournament fell below par. Scoring a mere 138 runs at an average of 15.33, the 33-year-old failed to replicate his previous impactful performances.

Source: Cricinfo

Shadab Khan

Expected to deliver both with the bat and ball for Pakistan, Shadab Khan’s contributions remained lackluster. Scoring 121 runs and securing only two wickets in six matches, the 24-year-old struggled to make a significant impact.

Source: Cricinfo

Mark Wood

Despite his good form in Ashes, Wood failed to replicate it in the World Cup and failed to soar in the mega-event. With only six wickets in seven matches and conceding 349 runs, his bowling lacked the spark witnessed in previous tournaments.

Source: Cricinfo

Mustafizur Rahman

Leading Bangladesh’s pace attack, Rahman’s underwhelming display affected his side. Bagging only five wickets in eight matches and conceding 398 runs, the experienced pacer struggled to deliver in crucial moments.

Source: Cricinfo

Maheesh Theekshana

Returning from an injury, Theekshana’s role in Sri Lanka’s bowling lineup fell short of expectations. Securing six wickets while conceding 382 runs in 71.2 overs, the 23-year-old couldn’t provide the breakthroughs anticipated.

Source: Cricinfo

Haris Rauf

Despite claiming 15 wickets, Rauf’s performance had a flip side. Conceding the most runs in a single edition of a mega event, the 30-year-old struggled to contain opposition batsmen, tarnishing his otherwise impressive wicket-taking spree.

unveiling-the-flop-xi-of-icc-world-cup-2023
Source: Cricinfo

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