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Jazz Contributes PKR 50 Million To PM’s COVID-19 Relief Fund

Islamabad – 19 April 2020: Pakistan’s leading digital company Jazz has contributed PKR 50 million to the Prime Minister’s COVID-19 Pandemic Relief Fund, in line with its commitment to support the government in the fight against COVID-19. In a meeting that took place between Prime Minister Imran Khan and Jazz CEO, Aamir Ibrahim, support for those in need during these trying times was reiterated. The cheque was presented to the Government specifically for health relief and food rations.

As a VEON group company, Jazz was the first telco to make an announcement pledging PKR 1.2 billion for the pandemic and demonstrated the need for others to follow. The amount gives 61 million customers access to zero-rated helplines and funds for COVID testing kits through the Shaukat Khanum hospital. The pledge also gives the opportunity for a large population of daily wagers to receive food rations via JazzCash and CNICs. Pakistanis can seek and verify critical information on a COVID-19 portal under a #JazzCares campaign launched right after the pandemic was declared.

Jazz CEO Aamir Ibrahim said, “Having met the Prime Minister, I’m grateful for the opportunity to do our humble part in the movement to end COVID-19 using all the means we have. The modern weaponry against disasters has changed. Now we need a wide knowledge-base, a documented economy, access to data and high-speed internet access. We cannot permit the economy to pause just because of a physical lockdown anymore.”

The telecom industry as a whole has agreed to work collaboratively and improve digital technology infrastructure in the country to support disaster management; work-from-home human capital, education technology, and digital financial services.

The Jazz CEO gave a live demo to the Prime Minister on how to contribute to the National Pandemic Relief Fund using JazzCash. This gives access to 8M JazzCash customers to contribute to the Relief Fund from the convenience of their homes within seconds.

Prime Minister Imran Khan said, “I appreciate the Jazz initiative of establishing a public SMS voluntary contribution service. This service is now extended to all operators on the contribution SMS code 6677.”

An estimated 50 million are below the poverty line in Pakistan. With the health and economic crisis looming over 2020, this number is estimated to rise considerably amidst the mandated lockdown nationwide. The cheque presented by Jazz to the nation reflects the philosophy of sustainable giving – philanthropy and business continuity that continues over the long-term. Jazz is determined to continue collaborating with the government on its robust Digital Pakistan agenda, health, youth, and relief programs, providing resource support and advisory where required.

Jazz is working with a variety of partners to ensure quality and streamline relief efforts all over the country. The company and its management is monitoring the situation closely and will continue to evaluate new projects for providing timely assistance by utilizing its resources and expertise. Jazz has launched a unique portal for this purpose: https://jazz.com.pk/darna-nahin-bachna-hai

Here’s Why Imran Khan Wants the Youth to Watch Turkish Drama ‘Dirilis: Ertugrul’

Dirilis Ertugrul
Credits: DAWN

Turkish TV dramas have been making their name in Pakistan for quite some time now and people have only been craving for more.

After the whopping popularity in the Middle East, South Africa, and even in South America, action-packed Turkish television series ‘Dirilis: Ertugrul’ has made its way to Pakistan and did not fail to impress the Pakistani audience especially our Prime Minster!

The TV serial is also known as the ‘Turkish Game of Thrones’. The story is based around the 13th century Anatolia and tells the tale preceding the establishment of the Ottoman Empire. It shows the life and the efforts of Ertugrul Gazi, who’s the father of the empire’s first leader.

The show has gained massive popularity after the first season was dubbed in Urdu and released in Pakistan on Hum Sitaray back in 2015.

However, Prime Minister Imran Khan ordered that all five seasons of the drama serial should be dubbed. The show is not just a great watch it also tells a great part of Islamic history.

https://www.youtube.com/watch?v=ybeJ67nQj40

A huge number of Pakistani audiences love Dirilis: Ertugrul and from the plot to the direction, and the costumes, the high-quality production values, and some very talented actors the drama guarantees to keep the audience hooked to the screen.

Furthermore, the former cricketer Shahid Afridi took Twitter to express his adoration about Ertugrul and wrote, “Watching the Turkish series Diriliş: Ertuğrul I’m just overwhelmed by their achievements and victories that came as a result of their faith in ALLAH and the empire of justice which they were able to establish as a result of. May we be like that once again?”

More recently, according to the PM, Diriliş Ertuğrul “shows the culture of Islam.”

“Usually we copy things from Bollywood that have been copied from Hollywood.”

He added that the drama “also has romance, has historical moments, but all while showing Islamic values… I want our children and youth to know what our culture is.”

Since then, Imran Khan has taken many steps for this drama to be aired in Pakistan. The government has announced that it will air on PTV during Ramadan 2020.

Here’s the trailer for the drama that has created massive hype in Pakistan!

https://youtu.be/c6B-EG1EafM

Let us know which Turkish TV show tops your list share the names in the comments below.

For all the latest happening stay tuned to Brandsynario.

One World, Together At Home: 7 Things You Must Probably Missed!

Source: The Coca Cola Co.

The virtual event, One World, Together at Home, which was organised by Coca-Cola in collaboration with the Global Citizen, united various artists from across the world! The main event was a 2-hour long virtual stream of online performances with a 6-hour long pre-show available for streaming beforehand.

Lady Gaga was the one who had curated the line up for the show. Among the many artists to perform were Taylor Swift, Sir Paul Mc Cartney, The Killers, The Rolling Stones, Jennifer Lopez, Sam Smith, Sir Elton John, Andrea Bocelli, The Killers, Kacey Musgraves and Jennifer Hudson.

Highlights of the event:

1. Lady Gaga dedicates her performance to the front-liners

2. Taylor Swift’s Emotional Performance Made us All Cry!

The singer performed on Soon You’ll Get Better, a song that she had vowed never to sing live since it was too difficult for her due to the emotional attachment it had with her mother’s cancer diagnosis. However, she powered through it!

3. Stevie Wonder Paid Tribute to Bill Withers in this soulful classic!

4. Jennifer Lopez

All that we missed out was seeing J-Lo dressed up in a glamorous outfit for the event!

5. Christine And The Queens

Mental health was discussed where the singer spoke about the importance of reaching out to loved ones during this difficult time and that it was okay to ask for help when you need it. Christine added, “I know it’s hard [but] don’t hesitate to reach out to people virtually if you feel down.”

Source: BBC

6. John Legend’s Interactive Dance While Being in isolation was a treat!

John Legend performed his single Bigger Love that featured several dancers interacting with one another, despite being in self-isolation.  Watch it below:

7. Annie Lennox Addressed an important issue

Netizens believe, Annie Lennox addressed President Trump and said, “In this unprecedented moment in history we have a collective responsibility to make sure that global health systems are strong enough to identify and prevent future pandemics before they happen again,” although she didn’t mention President Trump by name it was believed the message was from him as he recently threatened to cut WHO funding.

In case you missed it, the show can be watched on streaming websites right now! Go ahead and watch your favourite stars live in a never before seen event of a lifetime.

Follow Brandsynario for the latest news and updates.

Shehroz Sabzwari & Sadaf Kanwal Spotted Cycling Together!

Image Source: Movie-Shoovy

The recently single Shahroz Subzwari has been making rounds over social media since yesterday!

This time it is not for a new tv show or movie but due to a video where he is seen cycling around the K-town streets with his rumoured new beau, model Sadaf Kanwal.

The video shows the two cycling with masks on in what seems to be the city’s DHA area. Shahroz is leading while Sadaf follows in tow. Seems like the two were quite tired of being cooped up during the quarantine and needed some fresh air!

Check out the video below :

Spotted Shahroz Sabzwari and Sadaf Kanwal cycling together. How are you guys spending your evenings during quarantine?….#sadafkanwal #shahrozsabzwari #cycling #quarantine #trendinginpakistan

Posted by Trending in Pakistan on Wednesday, April 15, 2020

Just recently Alif star, Sadaf commented on Shahroz’s Instagram post where she wished his mother on her birthday saying “Happy birthday mama” the starlet then deleted the comment but netizens definitely saw it and screenshots were taken and further circulated.

It was previously also believed that the growing friendship with Sadaf was the reason for Shahroz and Syra’s divorce. However, Shahroz denied these allegations and claimed that there was no truth to these rumours.

What seems to be happening now is definitely confusing everyone out there, Sadaf has also been spotted around town with Shahroz a couple of times before this video surfaced.

Follow Very filmi for the latest news and updates.

LUX Style Awards Redirects Funds to Support COVID-19 Relief Efforts

Lux Style Awards
Image Source/UrduPoint

As Pakistan faces one of its biggest challenges of COVID-19, we stand together with the nation. LUX Style Awards (LSA) has decided to not go ahead with the grand awards ceremony in 2020. We will instead redirect our show funds to partner with the Akhuwat Foundation in order to support the impacted members of our entertainment and fashion industry.

While we may not celebrate LSA in all its glory this year, we will find a befitting way to recognize and award the winners of the 19th LUX Style Awards.

Asima Haq, the Beauty and Personal Care Director at Unilever Pakistan, said “The LUX Style Awards were conceived 19 years ago, to reward and promote Pakistan’s entertainment and fashion industry. Over the years, thousands of people have supported and worked on making it the most coveted award ceremony of Pakistan. Today, in these tough times, we want to support the members of these industries, whose lives and jobs have been affected by the pandemic.”

Amir Paracha, Chairman & CEO of Unilever Pakistan, added “The LUX Style Awards have always stood as one the most esteemed platforms to recognize and celebrate the best in Pakistan’s Entertainment & Fashion Industry. We recognize the impact of this postponement and urge everyone to stay together in strength and spirit.”

The stage shall light up again. Till then Stay Safe and Stay Strong!

5 Things That Won’t Happen This Ramadan Due To COVID-19

Source/ Pakistan Today

As the novel coronavirus continues to spread globally and people go on to self-isolate in their homes and stockpile groceries, is this the right time to fast? Does fasting inadvertently weaken the immune system? Does fasting cause dehydration? These are a few questions raised by many Muslims and non-Muslims worldwide at such a turbulent phase of human history.

The Muslim holy month of Ramadan is expected to start on April 24 and will go on until the day of Eid al Fitr on approximately May 23.

Muslims across the globe also question how COVID-19 will affect Ramadan. With the pandemic, and following lockdown measures expected to continue for weeks, Muslims are preparing for an inevitable adjustment in practices.

Here’s how COVID 19 will affect Ramadan this year:

1. Prayers in mosques and Itikaf

Source/ Aljazeera

During Ramadan, special prayers are conducted in mosques after every Isha prayer, which is known as Taraweeh prayers. However, since there’s a temporary suspension on prayers at mosques and places of worship in the country as a precautionary measure amid the global COVID-19 outbreak. People would also be unable to sit for Itikaf since we’re enforced to maintain social distance.

2. Restaurants to be shut 

Source/ US Today

During Ramadan, iftar is the meal used to break the fast while suhoor is eaten before sunrise. During Ramadan, several restaurants and hotels entice customers with their mouth-watering menus and customized deals. This year, however, may be a more somber affair as the restrictions of social distance hinder restaurants to open.

3. Social distancing

Source/ Science Mag

The Ministry of Health and Prevention, along with several local authorities, have emphasized maintaining a social distance between family and friends. Bearing these social norms in mind, it looks like large family gatherings and meeting up at a friend’s house during Ramadan is unlikely until authorities confirm that public gatherings are safe again. So, there won’t be any Sehri/ Iftar plans this year.

4. Hoarding up groceries 

Source/ GulfNews

In the run-up to Ramadan, several car trips are usually needed to make sure that the kitchen is filled with special ingredients to make traditional meals, as well as to decorate the home with themed decorations. Since the lockdown in Pakistan is 8 am – 5 pm, people will be forced to hoard on groceries that may result in a shortage for other consumers.

5. Less crowd on the streets 

Source/ Dawn

Since the government has extended the lockdown, there will be fewer buyers/sellers on the streets. During Ramadan, we witness several small business owners making a sale out of their homemade pakoras, jalebis, samosas, and other iftar items. Although, this year, it’s unlikely that the masses will purchase any food from the streets. Additionally, there will be fewer people outside donating food outside as we practice social distance.

However, keep yourselves hydrated and pray that we wave goodbye to these tough times soon.

Stay tuned to Brandsynario for the latest news and updates.

COVID-19: Healthcare Workers In Lahore Go On A Hunger Strike

Source/ Twitter

Young doctors, nurses and paramedical staff, under the banner of Grand Health Alliance (GHA), Punjab, carried a hunger strike camp at Health Secretariat against health authorities’ incompetence and inefficiency to give protective gear to the healthcare professionals laboring at isolation wards for treatment of coronavirus patients in the region.

However, things began to worsen when the protesting medics brought forward a political agenda and demanded the reinstatement of suspended doctors and a boost in salaries.

Young Doctors Association (YDA), Punjab Senior Vice President Dr. Shoaib Niazi published a list of YDA office-bearers suspended during their last agitation movement against Medical Teaching Institutes (Reforms) Act.

The Health Department officials announced that the young doctors had requested protective kits for medics in the beginning, but then they began making other demands encompassing restoration of their suspended colleagues, and additional incentives for all doctors.

Moreover, the officials told, they demanded to shift of doctors, who had tested positive for coronavirus, to five-star hotel rooms after converting them into quarantines.

The Health Department officials added that it was not time for the healthcare providers to do politics on the pandemic when the government and health machinery were combatting against the common enemy of coronavirus.

As the young doctors, nurses and paramedical staff started agitating aggressively under the leadership of GHA Chairman and YDA President Dr. Salman Haseeb and Paramedical Staff Association (PSA) Punjab Chairman Arshad Butt, the health authorities called police for maintaining peace at the secretariat.

The special secretary health said that young doctors, nurses and paramedical staff had inhabited the whole health secretariat. “We called police for our protection, not for arrests,” he added.

Meanwhile, the police thrashed the doctors and locked them in the health secretariat. The doctors also called their colleagues from the city hospitals to help them.

A huge amount of doctors, nurses, and paramedics staged a protest demonstration outside the secretariat.

The young doctors claimed that the police failed to end their hunger strike camp as protesters reorganized themselves.

They pledged that they would proceed to give full services to all patients in general and coronavirus wards in hospitals, but also vowed to carry on their protest until their demands were fulfilled.

Stay tuned to Brandsynario for the latest news and updates.

foodpanda Pakistan Continues To Provide Financial Assistance To Their Heroes

The COVID-19 outbreak created quite a stir for many restaurants causing them to have dine-in and food delivery services temporarily disabled. As a result of this, many lives were upended especially for the daily wagers who make ends meet for their families by working every day. Amidst the spread of the pandemic, one of the few companies to have provided ongoing monetary assistance to compensate for the lost daily earnings of their delivery heroes is foodpanda Pakistan.

During this difficult time, foodpanda has been helping its own in more ways than one. Starting from giving out ration bags to monthly shifts of monetary support, they are responsibly ensuring the livelihood of delivery heroes is unaffected and helping them keep afloat. The first shift of monetary support was given in March, followed by three weeks of financial support at the start of April. Alongside, foodpanda Pakistan is also giving insurance that covers medical, accidental and any other expenses that may arise for their heroes. Since before the lockdown, foodpanda had taken immediate steps to maintain the health and safety of their people. Proper safety protocols were put in place, these included the distribution of hand sanitizers, mandatory temperature monitoring and constant hand sanitizing among other steps.

Riding together tough times! We are making sure our riders are staying fit and healthy. #foodpandacares #togetherwecanOrder now: www.foodpanda.pk

Posted by foodpanda on Wednesday, April 8, 2020

At a time like this, foodpanda prioritizing the financial stability and health of their heroes says a lot about the company and their values that they are staying true to. By doing so, they have given delivery heroes and their families hope for a brighter and secure future. Pakistan’s largest online food delivery platform strongly encourages everyone to stay at home and promises safe and secure deliveries once the lockdown ends, further re-assuring that #TheyDeliverSafe.

Check this out!

https://www.youtube.com/watch?v=5OSrsyJfnPQ&t=5s

 

5 Easy Ways You Can Make Yourself Feel Productive During Quarantine

Image Source: Unsere Kirche

Due to the outbreak of the on-going global pandemic, we all know that it’s a hard time for us and for the rest of the world to cope with this calamity. People are feeling stressed and imprisoned in their homes. Yes, it is a very difficult situation to handle as we are cut off from our normal life which ironically was so abnormal.

But we cannot mourn and waste all this time. In other words, we must not forget the other side of the picture. We know everything happens for a reason and that could be anything. You can still choose to think the other way round. You are given a chance to reflect on yourself, to turn inward and connect all the broken threads. So, here are some notions that you should consider to ward off your quarantine blues.

1. Imbibe the quarantine hues positively

Let these moments polish you and do something that your future self will thank you for. As the famous writer, Paulo Coelho said, “Not all storms come to disrupt your life, some come to clear your path”. Consequently, you need to be optimistic and be hopeful about what’s happening around you. You need to listen deeply to the rhythms of nature, as everyone needs a break, so does nature.

Let us align ourselves with nature and do things that we love. Earth is in its healing process so its time for us to heal too. I think it’s been long that you have given time to yourself so go for it first. It’s time to learn and unlearn, to forgive yourself and forgive others, and to realize that all the worldly things are temporary. The things that will always remain will be the love that you give, the good intentions that you share, and the smile that you radiate. Never lose hope. stay safe and strong.

2. Create Yourself

You do not have to be a loon and waste this golden opportunity of creating yourself. Do something that you are passionate about and something that you have not done because of your previously hectic routine. Pull yourself together and explore something new. Do not fear what a gem you can be. Let the artist come out behind the curtains. Add some colors to otherwise ponderous life. Let me tell you for you can do wonders because “when Shakespeare was quarantined due to plague, he wrote King Lear”.

Image Source: Forbes

You can also do something creative which could be anything such as reading a good book, painting some lovely images, trying new recipes or it may be planting some veggies in your garden. Believe me, it will really help you to create yourself and will inspire you to relax and inhale some fresh air.

3. Build connection

This time is hard but it will pass. All you can do is to keep loving people around you. Do the things that you have postponed because of your tied up life. Remember the time when you missed your home and deadly wanted to be around your siblings, mom, dad while not leaving your tough routine. So, this is the time you can have all those luxuries. After all, a family is everything.

It’s a blessing that always helps you grow and turn you into a better version of yourself. Make your connections strong and meaningful to cultivate more love and peace. As the real treasures of life lie in connectivity and love, hold onto your connections firmly and radiate happiness.

4. Maintain a Healthy Routine

This is the best time to vitalize your health. Accordingly, for gaining your physical and mental health, you can make the most out of it by setting a healthy routine, one in which you will feel liberated of all the things that burden your body and mind. Albeit, stay put to a routine that includes healthy sleeping patterns, wholesome food and 3x workout per week.

Image Source: The Verge

In my view, eating organic food like veggies and homemade food is the best option as it will make you feel a lot lighter and also will make your skin look healthy. Besides that maintain your sleep routine which means try to sleep and get up each day at the same timings. Good sleep ensures good health, physically and mentally. Also, do some exercise to keep your body fit and relaxed. If you follow one such routine, it will help you balance your routine and will free you from extraneous things. Stay calm and healthy.

5. Solitude

The state in which you are happy within yourself not needing anyone to validate your existence. You must not negate the perks of solitude albeit it’s the best way to restore peace in your life. Before this quarantine, we were lost in the bustling life and almost forgot ourselves. But now, we have got a chance to cherish the glorious sight and find solace in nature that was so often overlooked in the hamster wheel of life.

Image Source: Success

Above all, we can be friends with ourselves again and fall for ourselves as we have never been before. So, do not miss the chance to cherish the rare moments of this quaint life. Spend this time with yourself and meet the person who is neglected so far. Take your time to appreciate hues of simple things around you. So lose not yourself, find yourself in this time. As British Novelist and short story writer Roald Dahl said: “A little magic can take you a long way”. The real spark lies within you and if you managed to find that in this time, I know you will be doing wonders then.

This article was submitted by Mohsina Rehman

6 Foods You Should Be Eating For Gorgeous Skin This Summer!

Source: SPM Mail

Karachi summers have officially begun with rising temperatures in the metropolis. To keep a healthy glow inside and out this season, eating well and hydrating correctly is what you must do. Diet influences skin, which is our largest organ, and eating a mix of essential foods this summer will help you keep your glow intact even when it’s scorching hot outside!

Here’s a list of foods that will help you look and feel your best all summer long:

1. Watermelon

This symbol of summer is around 90%, which hydrates the body. It’s loaded with Vitamin C and has antioxidant properties. Enjoy watermelon chunks as a snack, or a chilled glass of watermelon juice on a hot summer day is all you need to cool yourself down!

Source: Women’s Day

2. Beetroot

For those that breakout often, you should consider adding beets to your diet as it contains anti-inflammatory properties. Beetroot also makes your skin naturally soft and turns the lips pink-ish. It helps get rid of dark spots and also helps with reducing a tan.

Beetroots can be added to any other fruits if to make smoothies, juices, or can be eaten in salads as well!

Source: Skin Care Geeks

3. Citrus Fruits

Oranges, grapefruits, lemons, limes,  are all good for your skin. Their vitamin C and amino acids, like proline and lysine, play a role in collagen production, which keeps the skin looking young.

Source: Homeperch

4. Cucumber

Cucumbers are always used to relieve puffy eyes. However, did you know they can be used for healthy skin too? Add cucumbers to your daily salads as they are made up of mostly water, so they hydrate and replenish the body and skin.

Source: Wild About Beauty

5. Tomatoes

Tomatoes are rich in lycopene and beta-carotene. A diet rich in vegetables will boost the skin’s natural defense against sun damage and improve its overall appearance. Tomatoes are also a good source of vitamin C.

Source: Business insider

6. Coconut Water

Coconut water, aka naryal pani, is loaded with electrolytes, keeping in mind the Karachi heat; this is all you need on a hot day to keep you hydrated and going all day long.

Source: Firstcry parenting

Follow Brandsynario for the latest news and updates.

Google Is Offering Free Virtual Workshops To Small & Medium Business In Pakistan

Image Source: Local Guides Connect

Whether you’re in the planning stages of opening your own business or you’ve been established in the community for years, Google is here to help you achieve your goals and grow into the next step with their free online courses.

Small and medium businesses around the world are currently up against a depression that hit the economy and they’re all facing unprecedented challenges. Questions like “how do I keep in touch with my customers and staff?” or “What should I use to keep the business running smoothly?” are on the minds of every business person.

However, just as every cloud has a silver lining, these uncertain times present the opportunity for businesses to develop new digital skills and emerge stronger than before.

Source/ Mashable

Google has announced a free virtual workshop as part of our commitment to helping Pakistani businesses cope with remote working and transitioning into digital. It’s a course developed from our Grow with Google program that we have transitioned virtually during the COVID-19 restricted movement period.

“It’s a course developed from our Grow with Google program that we have transitioned virtually during the COVID-19 restricted movement period,” read the press release issued by Google on Thursday.

Business owners who are unable to attend these virtual workshops can turn to the Google Primer app for fast and easy lessons that can be done in just five minutes.

Source/ Humentum

“Primer offers several hundred lessons in business, marketing, management, and more, along with personalized next steps to put your new skills to work right away,” read Google’s statement.

Pick the time slot that works best for you from the following dates. You can register yourself on Going Online With Google for the free workshop that focuses on handy digital tools as well as tips and tricks for small businesses that are looking for ways to connect and stay in touch with both customers and employees. Each hour-long session will be conducted live by Google trainers.

Stay tuned to Brandsynario for the latest news and updates.

KIA Sportage 2020 is Ready for Pakistan’s Automotive Sector!

kia sportage

April 17th, 2020: KIA Motors is all set to officially launch its 2020 edition of the Sportage SUV.

Reportedly,  KIA has officially begun its operations within Pakistan, and owners have the option of getting some additional features installed from KIA service centers.

Earlier, KIA Lucky Motors had officially unveiled and launched the highly anticipated KIA Sportage sport utility vehicle (SUV) with a 2,000cc engine.

Cars in Pakistan have engines starting from 600cc going up to 2,700cc. KIA Lucky Motors CEO Asif Rizvi, while speaking at the press conference shared:

THE FWD MODEL OF SPORTAGE COMES WITH A PRICE TAG OF RS4.59 MILLION AND AWD MODEL IS PRICED AT RS4.99 MILLION.

He added:

WE ARE THANKFUL TO THE GOVERNMENT THAT IT INTRODUCED A LENIENT AUTO POLICY FOR NEW ENTRANTS. CUSTOMERS WILL NOW BE ABLE TO SELECT FROM A WIDE RANGE OF VEHICLES.

GONE ARE THE DAYS WHEN CUSTOMERS USED TO VISIT THE MARKET AND ONLY FOUND LIMITED OPTIONS WITH A DELAY OF SIX MONTHS AFTER BOOKING.

KIA Lucky Motors has established an automotive manufacturing plant in Pakistan with a capacity of producing 50,000 units per annum with an investment of $175 million.

Not only did KIA bring investment into Pakistan, but also brought employment opportunities and a chance to give revenue to the government in the form of taxes.

BY IMPOSING TAXES SUCH AS 5% FEDERAL EXCISE DUTY (FED), IF THE GOVERNMENT LOSES ONE CUSTOMER, IT ALSO LOSES REVENUE EQUAL TO 38% OF THE COST OF A CAR.

SO, THE BEST PRACTICE FOR GOVERNMENTS AROUND THE WORLD IS TO EARN LESS ON A MASSIVE SCALE INSTEAD OF EARNING MORE ON THE SALE OF FEWER CARS.

Despite all hurdles, the automotive market in Pakistan has expanded in the last 5 years.  KIA hopes to expand production to 500,000 cars by 2025.

Kia Sportage’s Booking Starts from Today in Pakistan!




June 30th, 2019: Kia Lucky Motors Pakistan Limited (KLM) has successfully completed the commissioning of equipment and pilot production and recently commenced CKD (Completely Knocked Down) operations at its plant located at Port Qasim, Karachi.

KLM is one of the eight new entrants into the Pakistan automobile industry.

KLM is a joint venture between the Lucky Group and South Korea’s Kia Motors. According to the details, the total project cost of the company amounts to Rs. 19.5 billion.

KLM has the potential to produce 50,000 vehicles per annum on a double shift basis.

“The booking of ‘Sportage’ an SUV being KLM’s first model will start from 30th June 2019 and delivery thereof will start from the first week of August 2019,” the notification said.

The notification also stated that the company would start the booking of Kia Picanto in August and the delivery would commence from October 2019.

“The booking of ‘PICANTO’ hatchback being KLM’s second model is expected to start in August 2019 and delivery thereof from October 2019.”

Kia Lucky Motors Pakistan Ltd had applied for Greenfield status on March 13, 2017, which was awarded on June 19, 2017. The planned investment in the project is $ 190 million.

Lucky’s script at the bourse closed at Rs. 380.47, up by 7.30 or +1.96% with a turnover of 606,500 shares on Friday.

Stay tuned to Brandsynario for more news and updates.

Apple Acquires Self-Driving Vehicle Startup

How Can You Limit Blue Light with Night Shift on iPhone

Blue Light
Image Source/JSTOR Daily

According to an article published at Harvard Health Publishing, blue light is generally environmentally friendly. However, it can affect your sleep greatly. It may also potentially become a reason behind certain diseases.

Research shows that it may contribute to severe illnesses such as cancer, diabetes, heart diseases, also obesity.

To limit the effects of blue light, iOS 13 has a feature called ‘Night Shift’ that can be used to help protect from potential harm.

Here is a step by step guide on How you can limit blue light with Night Shift on your iPhone

Go to Setting > Display & Brightness 

iPhone Settings

Turn the Night Shift “On”

Schedule whenever you wish your iPhone to turn on the feature automatically

Blue Light

You can choose from Sunset to Sunrise or Custom Schedule accordingly.

However, most people choose Sunset to Sunrise as the iPhone detects locations and automatically blocks the blue light.

Blue Light

You can also choose how warm you would like your screen

The light might as well cause damage to your eyesight. You can Toggle-On Color Filters towards the color Red to help protect your vision.

For more news and update, stay tuned to Brandsynario.

Top 7 Shows On Amazon Prime You Can’t Miss!

From cinema classics to brilliant modern comedies and dramas, Amazon Prime Video is yet another streaming service that encompasses several shows and movies in English, Hindi, Punjabi and many more languages. It is regularly updated so we decided to share some of the shows that are on Amazon and are worth watching.

If you’re sitting at home getting bored out of your mind, these seven shows will be your savior and quench your thirst for entertainment and here are our picks that you’ll love!

1. Jack Ryan

Source/ Medium

The series is about an up-and-coming CIA analyst, Jack Ryan, who thrust into a dangerous field assignment as he uncovers a pattern in terrorist communication that launches him into the center of a dangerous gambit.

2. Dr. House 

Source/ Zay Zay

The show follows the life of anti-social, pain killer addict, witty and arrogant medical doctor Gregory House (Hugh Laurie) with only half a muscle in his right leg. He and his team of medical doctors try to cure complex and rare diseases of very ill ordinary people in the United States of America.

3. The Marvelous Mrs. Maisel

Source/ IMDB
The series is set in the 1950s, where a woman names Miriam Maisel is a content wife and mother whose perfect life takes a sudden turn when she discovers an unknown talent of stand-up comedy and she decides to follow her dream.

4. The Office

Source/ Looper

The popular show is A fly-on-the-wall “docu-reality” parody about modern American office life. The show delves into the lives of the workers at Dunder Mifflin paper supply company in Scranton and Pennsylvania where you meet all kinds of employees from downright self-proclaimed smart ones to the romantic and less brainy ones.

5. Parks and recreation 

Source/ NBC

Parks and Recreation is a political satire sitcom television series created by Greg Daniels and Michael Schur.

6. Modern Love 

Source/ Vulture

This anthology series explores love in all its forms, as well as its effects on the human connection. Each episode brings to life a different story that has been inspired by the newspaper’s popular Modern Love column. If you’re a sucker for romantic dramas, this show is for you.

7. Night Manager

Source/ AMC

The series revolve around Jonathan Pine (Tom Hiddleston), a former British soldier turned night manager in a luxury hotel in Cairo, ends up in possession of confidential documents about illegal weapon trades, and turns them into the International Enforcement Agency in London and later unfolds more mysteries.

Shamoon Abbasi & Sanam Saeed Share Horrifying Experiences At A Hotel In Islamabad

Earlier, the team of ‘Ishrat Made In China’ was stranded in Thailand and couldn’t make it back to Pakistan before the lockdown was announced. However, the team was finally able to come back to their homeland on the 14th of April. But even when they’re back to Pakistan, they haven’t been able to go back to their home despite being tested clear of coronavirus.

Sanam Saeed and Shamoon Abbasi were also among the team members who made it back to Pakistan, however, they landed in Islamabad and not Karachi.

Here’s what Sanam had shared

“Thank you to all those who made every effort in every way possible to get us and the many other Pakistanis stranded in thailand on this flight today. Pray we all reach safely in good health and spirit. To anyone else still stranded in other places be patient, stay postive. Help is on the way. Friends, family, colleagues, the government, the media, officials, the army, organizations, unions, and many more are doing their best to get everyone home safely. Will try to update everyone on the process so that other traveller’s are less anxious and prepared. Allah kay supurd.”

That wasn’t all. Sanam further shared details of her stay at the hotel and shared a series of her tweets where she stated all the horrifying details on a daily basis of what happened when she reached Pakistan. Sanam pretty much shared all the details of what she had experienced at Hotel Ramada.

Here we go!

Shamoon Abbasi also shared his two cents on his respective social media accounts and appealed to the government to help them in this regard

Strange dealings after arriving at ramada Hotel IslamabadPlease read carefully:1.After the ordeal of 2 weeks in…

Posted by Shamoon Abbasi on Wednesday, April 15, 2020

What are your thoughts on this? Let us know in the comments below.

Stay tuned to Brandsynario for the latest news and updates.

 

How To Participate In Jeeto Pakistan League

Jeeto Pakistan
Image Source/ Urdu Point 1

Jeeto Pakistan is a TV show that on airs on TV during the month of Ramadan where thousands of people sit in the audience while Fahad Mustafa hosts the show. The games ordeal works in a manner that the host indulges the audience in activities and gifts the winner with products of brands.

Given the circumstances, due to the coronavirus, it is impossible to bring together 1000’s of people under one roof. One must not stop the show though!

Since the outbreak, we have found ways to go about our lives with the help of technology and the makers of Jeeto Pakistan seem to have a plan.

Watch for yourself!

The Rules Have Changed!

This Ramzan we bring you #JeetoPakistanLeague! 5 teams, 5 celebrity captains & all of you can be a part of the game show sitting at home. There will be no audiences because we believe safety comes first! Can you guess the 5 cities & their celebrity captains? 

How to Participate

The 5 captains represent 5 cities. The outline of the game show is such as a cricket match. The captains will be celebrities whose names have not yet been disclosed by the representative channel. However, we are excited about how this will turn out to be.

Players under captains from representative cities will participate by playing games maintaining social distance and on phone calls.

Jeeto Pakistan has become an essential part of Pakistan’s TV during the month of Ramadan. It is overwhelming to witness the industry revising their pattern to keep the show going.

For more news and updates, stay tuned to Brandsynario.

Toyota Pakistan is Offering Refunds Without Penalties or Deductions

Credits: Deccan Chronicles

April 17th, 2020: Toyota Pakistan has taken out an official statement on its official social media.

According to the notice, the brand talks about how the entire world is battling against the novel coronavirus and how the term “safety” has become of high importance.

Following the orders of the government, Toyota closed down its factories to respect the lockdown to keep its employees and those around them safe.

Moreover, due to the international economic conditions and fluctuation of the FOREX index, they had to regretfully increase the prices on their vehicles and products.

The notice further reads:

The new prices will not affect any full payments made however if a customer requires a refund, they may approach our customer assistance center (cac) which will process a complete refund without any penalties or refunds.



April 15th, 2020: Toyota Pakistan a.k.a Indus Motor Company has increased its prices for its vehicles. The variants that have been impacted with this decision are the Toyota Yaris, Toyota Corolla, and IMV variants.

The reason the manufacturer has given behind the surge in prices is the surge of the Dollar against the Rupee. Furthermore, there was an increase in the CKD cost and the cost of local parts.

IMC vendors have also witnessed an increase in prices, hence the automotive giant had to hike its prices from Rs 100,000 to 500,000 depending on the variant.

According to the reports, the newly launched Yaris’ base variant, 1.3L GLI MT, has increased by PKR 120,000, meaning the ex-factory price of the base model is now PKR 2,469,000.

Moreover, the top-of-the-line variant’s price has increased by PKR 150,000. A new 1.5L ATIV X CVT now costs PKR 2,959,000. The 1.6L Toyota Corolla has witnessed a hike of PKR 110,000 and now stands at PKR 3,159,000. Whereas the Corolla Altis Grande CVT has increased by PKR 200,000, and now stands at PKR 3,899,000.

The price of the Toyota Hilux Revo has increased by PHR 300,000. Revo V AT is now at PKR 6,549,000 while the base model, Revo G MT now costs PKR 5,899,000. The Toyota Fortuner has also seen an increase in value by PKR 400,000 for base variants and PKR 500,000 for top-end variants.

Stay safe and stay tuned to Brandsynario for more news and updates.

Locked Down? Here’s How Huawei’s Smartphones Can Keep You Covered

There is an opportunity in every challenge. At a time where the whole of humanity is making unified efforts to ensure public-health, social-distancing has been enforced in Pakistan too. However, on the positive side, the current situation has unleashed the tremendous potential of digital connectivity to create unprecedented convenience for the masses. Smart-devices are enabling the world to communicate and work-from-home, cohesively, by sharing real-time information and moving rapidly towards e-Commerce, on a much larger scale.

While the WHO’s health-advisories and safety-protocols are being followed, in all cities of Pakistan and around the world, peoples’ dependence on smartphones is rising, enabling smooth interactions, working, shopping and infotainment. Many companies in Pakistan are rapidly diverting towards online business models, where the consumers can digitally place orders for many products and services, round-the-clock, on-the-go. So, many more buyers will not need to leave their homes now, as the products and services can be delivered at their doorstep.

Nestled comfortably in their homes, almost a hundred million Pakistanis can enjoy the exciting features of their smart devices while remaining in touch with the world around them and perform their daily household errands and tasks. Online shopping provides great relief, allowing families to meet their daily needs. Similarly, Work-From-Home is facilitated by video-chats, e-Mails and Social-Media applications, designed to connect the people with their friends, family and co-workers.

Just because people are spending their time at home for a few weeks, it does not mean that their professional-productivity, family-time, friendships, should be reduced. They have more time and freedom to connect with their loved ones and it is more important than ever before. Millions of people around the world are staying indoors now but thanks to the powerful video features, staying in touch with everyone is not that complicated. People are now using photos and videos to share with family and loved ones, but also for work purposes when needed.

Since many Pakistanis have donned their creative hats to demonstrate their talents to the world. Activities like; photography, music, arts, cooking, fitness, make-up and many more tutorials or contests, are making indoor lives more fun. Talents & performances are being shared across borders, creating new bonds, collaborations and so much more. Hence, smartphones are not just being used to browse social media or watch content.

Innovative technologies companies are creating smarter devices, with more features and functions. One exemplary enterprise, Huawei has a wide range of products, like the newly launched P40 Pro, which promises superior video and photo quality for the users who seek advanced camera setup. With this phone, the users can not only enjoy a premium camera setup, but also a strong and stable 5G connectivity for quick and smooth sharing, at a very attractive price.

With its Ultra Vision Leica Quad Camera setup, users can enjoy stunning quality for the pictures and videos they capture and share with friends and family. The camera setup consists of a 50MP Ultra Vision Wide Camera, a 40MP Ultra-Wide Cine Camera, a 12MP 5x Optical Telephoto Camera and a ToF Camera. However, one of the most innovative features on this device is the HUAWEI Ultra Vision Wide Camera Sensor, one of the largest camera sensors in the industry measuring 1/1.28 inches, which ensures crisp details, even in low light conditions for both photography and videography. The photos taken are of such high quality that even cropping people or objects separately still retain high amounts of detail. Selfie is also improved by the front dual-camera setup that includes a Depth camera and a 32MP AF camera that can record videos in 4K capturing every detail perfectly.

On the connectivity front, having everyone at home with multiple devices can crowd the router’s bandwidth, slowing down Internet connectivity for important tasks. With the HUAWEI P40’s 5G capabilities, switching to the mobile network also works as a perfect solution. Thanks to its Kirin 990 5G chipset, users can enjoy fast connectivity and efficient performance when they are trying to work from home.

The lockdown has also resulted in users having to turn towards online shopping portals for example, which has them browsing through various supermarket apps or online platforms to shop for every day groceries. Thanks to the HUAWEI P40 Pro’s HUAWEI Quad-Curve Overflow Display, which curves at all four sides and has minimal bezels, the viewing experience is more immersive than ever. With the TÜV Rheinland screen certification, users need not worry about extensive use as the screen filters out unwanted and harmful blue light. If this display is not enough, users can also use the Multi-Screen Collaboration* feature to wirelessly stream the phone’s display to their compatible HUAWEI MateBook. This way grocery shopping can be done on the side, while wrapping up every day emails for work.

*Available on compatible HUAWEI MateBooks and smartphones only

Users need not worry about finding any apps on their phones as well, because the HUAWEI P40 Pro comes with the HUAWEI AppGallery, one of the top 3 app market places globally, complete with a wide range of local and global apps, sorted into 18 different categories ranging from games to entertainment, business, sports and many more.

With the dependency on smartphones increasing, it is a given that the phone’s battery life plays an important role. Users want to be more hands-on with their smartphone and spend less time having it plugged to a wall. The HUAWEI P40 Pro comes with a large capacity 4200 mAh battery for all-day performance. Charging the battery back-up does not take too long either thanks to the TÜV Rheinland safety-certified HUAWEI Wired 40W SuperCharge. The HUAWEI P40 Pro also supports HUAWEI’s fast wireless SuperCharge technology and incorporates an improved generation of reverse wireless charging capabilities that can charge other compatible devices more quickly and more efficiently.

The HUAWEI P40 Pro is the best device, to help you take care of all your tasks on a daily basis, especially professional assignments, thanks to its premium flagship features. Be it for everyday use, working from home or even to be in touch with loved ones, the HUAWEI P40 Pro has a solution for it all.

 

Coca-Cola Collaborates With Renowned Celebrities For Virtual Event

Source: The Coca Cola Co.

Major brands are working across the world in various ways to help the society amidst the coronavirus pandemic. Coca-Cola announced a collaboration with a star-studded lineup of top musicians, actors, artists and entertainers.

The stars will unite virtually this weekend for “One World: Together At Home”, it is being organised by Coca-Cola in collaboration with Global Citizen and the World Health Organisation (WHO) to support and celebrate the nurses, doctors and other health care workers in this fight against COVID-19.

The one of a kind virtual concert will be televised and broadcasted on various networks and at the same time live-streamed on digital platforms such as Instagram on Saturday, April 18th at 8 pm ET.
Source: The Coca Cola Co.
The show will be hosted simultaneously by Jimmy Fallon, Jimmy Kimmel and Stephen Colbert and has been curated in collaboration with Singer and performer, Lady Gaga, they will all be performing from the confines of their homes  Here’s what Fallon posted on his Instagram for his fans and followers:

 

View this post on Instagram

 

Join me, @jimmykimmel, and @stephenathome this Saturday, April 18 at 8PM ET for One World: #TogetherAtHome @glblctzn @who

A post shared by Jimmy Fallon (@jimmyfallon) on

Coca-Cola’s SVP and Chief Communications Officer, Bea Perez mentions in a statement regarding this ground-breaking one of a kind event,

“The Coca-Cola Company’s purpose to refresh the world and make a difference has never been more important or more relevant. Through valued partners like Global Citizen, we are able to share our purpose in a meaningful way that encourages solidarity and strength. During these unprecedented times when we cannot be together in person, it’s even more important to come together virtually to help minimise the spread of COVID-19 by pledging to stay at home. We’re proud to be part of such a groundbreaking event.”

Celebrities from all over the globe will be joining together for the One World Together at Home. Bollywood’s Shahrukh Khan and Priyanka Chopra Jonas will also be present for the star studded event.

Check out the amazing line up for the virtual event!

 

View this post on Instagram

 

@glblctzn and I are so excited to bring this special event to you on April 18th, One World: #TogetherAtHome, the first of its kind global broadcast event in benefit of the @WHO Covid-19 Solidarity Fund. We’ll be honoring healthcare and front line essential community workers through music and celebration at home. This one night special event, hosted by @jimmyfallon, @jimmykimmel, and @stephenathome, will feature performances with @ladygaga, @coldplay, @eltonjohn, @johnlegend, @lizzobeeating, @billieeilish, #StevieWonder and so many more. Tune in at 5pm PST on ABC, NBC, CBS, BBC, and other digital platforms around the world. Visit globalcitizen.org/togetherathome to learn more. Together we can beat this pandemic.

A post shared by Priyanka Chopra Jonas (@priyankachopra) on

Coca-Cola will be supporting the COVID-19 Solidarity Response Fund for WHO to help equip the front-liners from around the globe with masks, gowns and other protective gear and will also be helping local charities who are providing food, shelter and healthcare to the needy during this crucial time.

Follow Brandsynario for latest news and updates.

UAE to Extend Visas for Pakistani Nationals Amid Coronavirus Crisis

Credits: Khaleej Times

April 17th, 2020:

The United Arab Emirates (UAE) has announced a visa extension for Pakistani nationals amidst the novel coronavirus pandemic.

Reportedly, the UAE has agreed to the extension along with other measures that were discussed between the UAE minister on human resource and PM’s aide on Overseas Pakistanis Zulfi Bukhari on Thursday.

As a conclusion, the UAE ministry announced to assist Pakistani nationals in all possible ways and provide legal protection to those who are willing to stay.

Reportedly, both the ministers discussed about Pakistanis who have now lost their jobs due to the pandemic. They will be given full salaries but it was also discussed that virtual jobs will be provided to Pakistani employees on a priority basis.



April 10th, 2020: The Pakistani Consul General in Dubai announced that 10,000 Pakistanis in the UAE have now been rendered jobless due to coronavirus.

Overall, around 35,000 Pakistanis are registered with the consulate in Dubai who are looking to come back home according to Consul General Ahmed Amjad Ali.

The official shared that preparations are underway to bring the stranded individuals back home.

“Tourists, unemployed and the elderly will be given preference,” he said. He added that screening measures have also been completed for those who are returning from Dubai airport.

On the other hand, Dubai authorities are waiting for approval for Pakistan’s government to operate flights for those who want to return home.

Earlier, Dubai’s Gulf News earlier reported that hundreds of Pakistanis had gathered outside the consulate on Sunday to register to return home.

Stay safe and stay tuned to Brandsynario.