Home Blog Page 448

Here’s Why YouTube’s CEO Just Praised Coke Studio

youtube ceo coke studio
Image Source: Spotify

Coke Studio season 14 has been everything amazing and then some. With each song, more fans were being added to the studio’s base whilst the old fans were becoming more strongly associated. The result? A family of people coming together over music, their diverse cultures and videos even that pack a punch. In all of this, YouTube was acting as a silent spectator but not any longer.

Read more: Here’s How Much YouTube Is Willing To Pay Podcasters

Coke Studio’s Subscribers

Coke Studio has amassed 10 million subscribers through this season. The season included hits like Pasoori, Thagyan, Tu Jhoom, Peechay Hutt, and Muaziz Saarif that featured some of the hottest singers and music producers. These hits have become so popular within the country and even outside that the subscriber rate massively shot up.

youtube ceo coke studio
Image Source: Youtube

While we don’t know the subscriber number before, we do know that the number hasn’t stopped at 10 million too.

YouTube’s CEO’s Message

This definitely got the attention of YouTube’s CEO herself. She wrote a note appreciating Coke Studio’s charm and efforts that have brought them to this level. The note reads at one million she and her team were impressed for sure. However, at 10 million, they’re all confused! How did they do that? She added a fact that puts this into perspective: 10 million is more than the population of New York.

She adds that now, they are no longer just a music place or a channel. Through this, they have become a movement by touching a nerve in the world, not just in Pakistan.

youtube ceo coke studio
Image Source: Dawn

What Did They Get?

Aside from appreciation and recognition from the CEO herself, they also got an award. The award is also mentioned in the appreciation letter. YouTube awarded Coke Studio the ‘Diamond Creator Award’ to extend their appreciation fully and to add to the accolades of the studio.

youtube ceo coke studio
Image Source: Youtube

For sure, this season, everybody and their expectations have been knocked out. Will the next season live up to this or take it even beyond? We don’t know the answer yet but we can tell you, we’re so excited to find out.

Read more: Ministry Of Science And Technology Plans To Launch A YouTube Channel

Stay tuned to Brandsynario for the latest news and updates.

The Inspiring Story Of Rabia Bano – The Girl Who Was Left Inside The Edhi ‘Swing’

bilquis edhi children
Image Source: Facebook

Bilquis Edhi, the honorable woman who led a foundation in her name and continued to serve her husband, Abdul Sattar Edhi’s legacy as well, recently passed away. The humanitarian was a mother to hundreds and thousands of children in every way possible. This story that is now becoming viral only proves that the couple was an astounding example of humanity in people. Here’s what one of their children is doing!

bilquis edhi children
Image Source: Social Telecast

Read more: Here’s Why Emirates Is All Set To Release Its Own NFTS

Taking Care of Orphans

The couple and Bilquis Edhi especially were renowned for leading the orphanage. They take in children from everywhere in the country and treat them as their own. Raising them under their supervision and trying to find them a shot at a better life. One such child that came to them this way was Rabia Bano. Bano was left in the swing at the orphanage and Bilquis Edhi took her under her wing.

Image Source: Facebook

Bilquis Edhi also actually gave Rabia Bano this name and tried her best to get the little girl adopted. Reports suggest that she was adopted later but her early mother was none other than Bilquis Edhi.

What’s She Doing Now?

28 years later, Rabia Bano has not only successfully shifted to the US, but she has also completed her education there in the best way possible. After completing her education, she interned at esteemed places like even Congress! Today, she works at Nike, one of the world’s biggest companies out there. Rabia Bano got where she is with a Masters in Cybersecurity and Data Privacy Law.

The LinkedIn Post

This story came to the eyes and ears of the general public through a LinkedIn letter that Rabia Bibi wrote to Bilquis Edhi. She called herself an “Edhi Baby” which may be the name of all the children the couple raised. In the letter, Rabia calls Bilquis Edhi her “barri amma” and mentions that her loss makes her feel orphaned again. They were her parents in the truest sense and they have left behind all their good deeds, their efforts, and spirits in all those they raised.

Imagee Source: Facebook

Here’s to witnessing a lifetime of service end and hopefully continue in small ways.

Read more: This Cooking Oil Ad Is Being Criticized For Normalizing Body Shaming

Stay tuned to Brandsynario for the latest news and updates.

Here’s What You Need To Know Before Buying A New Mac Computer

to buy or not to buy a mac computer
Image Source: lifewire.com

Apple often makes entrances after significant gaps. This is so they can let the audience increase and gather hype. Before the iPhone 12 was finally released, Apple let the news sit and stew for a while. When it finally came out, everyone was in a state of shock and awe. Now, with another potential Apple event approaching late 2021, should you buy a Mac computer? Or should you wait until the newer ones are released?

The company has not used intel-powered chips in their mac computers for quite a while now. Mid 2020 was the last time it was used. After that, Apple announced the famous ‘M1’ chip and it broke all expectations. Its capability and performance might stretch beyond anything we have seen or experienced. The CPU is quite powerful and even houses the properties of GPUs. So, are Mac computers worth an investment right now?

mac and buying it or not
Image Source: computerworld.com

Mac Investment Decision:

Now, an important decision rests on the shoulders of those wanting to buy a new computer. Since the release of the M1 chip, the Apple computer industry has really taken a boost. Its accelerated functions allow it to be quite the prize winner. People are often able to do grovelling tasks in lesser time due to what the M1 is capable of. However, despite what it can do, there are still some limitations. The RAM may not be enough for some particular applications people wish to engage the machine in.

The devices currently out there, carrying M1, are the Macbook Air, Macbook Pro, Mac Mini, etc. When it comes to the Macbook Air, it is quite capable as well. It was introduced in late 2020 and became quite phenomenal. For people looking to do everyday work alongside work-from-home applications, this is perfect. However, if you want to go higher with tasks, then the Macbook Pro might be the ideal choice. While it may cost more, it is also able to handle higher tasks.

Buying The Right One:

If your work is not as high-demanding as some video rendering applications, then you can definitely buy the Macbook Air. It is not only sleek in design but smooth in working too. However, for bigger work, you can always look towards the Macbook Pro. Additionally, if you want an M1 device but at a more affordable price, then the Mac Mini is for you. Its performance comes quite close to the Pro so you don’t have to worry about that.

However, if your work says you need bigger hardware, then we suggest that you wait a while. The M2 chip has been rumoured for a while too and maybe we get to see hints of that one. Who knows, Apple is progressing at a fast rate, we may see it soon!

Stay tuned for more from Brandsynario!

This Cooking Oil Ad Is Being Criticized For Normalizing Body Shaming

Image Source: YouTube

Controversial advertising is a thing and has been a part of our industry for as long as we can remember. Despite trying to shatter the stigma and advocating for body positivity, brands have still a long way to go. In a recent instance, a renowned cooking oil brand launched its new ad, and they are taking body shaming to a whole new level.

The Cooking Oil Ad

The concept is based on a kid who loves himself some roadside snacks, and who doesn’t? The ad starts with a kid asking his mother for a plate of kachori. Portrayed as a foodie, he asks for a second, then a third plate. However, he immediately starts complaining about a stomachache.

The scene follows the dramatic entry of two inspectors who questions the quality of the cooking oil used by the vendor. Saying a few things about the quality of oil and how consumers should only consume food cooked in Meezan Oil, they blame consumers for not knowing what type of oil is used in roadside cafes.

However, what took the attention of social media was the closing comment which stated,

“Meezan main bana khana khilaen, is bachay ko burger se insan banaen.”

Read More: Is The Spirit Of Ramadan Found In Wasting Food?

Take a look at the commercial below.

https://www.facebook.com/302087329821891/posts/5460388320658407/

The spoken words aren’t only derogatory, but they also normalise body-shaming. In a society which is taking too long to un-learn such words, it doesn’t help anyone yet only adds to the problem. The brand should know better and get the scripts reviewed multiple times for any sensitive comments.

Read More: Are Game Shows Like Jeeto Pakistan A Total Sham?

Likewise, the type of oil used is not relevant to the weight gain, and hence the link drawn and the choice of words could’ve been better for the said commercial.

Stay tuned to Brandsynario for the latest news and updates.

Are Game Shows Like Jeeto Pakistan A Total Sham?

Image Source: Facebook

Game shows in Pakistan have made quite a stir in the past few years. For as long as we can remember, Ramadan has been blessing us with various game shows aired on different channels.  Thus giving the audience and public a chance to win some unique gift hampers which go as far as to even a car or a plot.

However, the question is, how credible are these shows, to begin with?

The Public’s Opinion 

If the question were to be raised about the credibility of these shows, the opinions would somewhat be mixed, as seen by a recent discussion on a forum. People who were lucky to receive the gifts were all about positive comments. Meanwhile, those who failed to only mentioned how such shows are scripted. Seeing a range of views, one can only speak for themselves. However, the luck factor could also play a significant role. If you are lucky, you are bound to get something.

In response to a question raised by a person on social media, people shared their views about the situation. Enjoyment is one thing, but the public goes to such game shows in hopes of getting a thing or two in return. But what actually happens at a game show? Take a look at some of the first-hand experiences below.

Read More: Iftar Buffet Fail – Haveli Restaurant Under Fire As People Wait For Food

Experience And Reviews 

So, according to someone, the show is scripted, and they knew what to give beforehand.

Image source: facebook.com

The hilarious responses are something about the whole fiasco, but they tend to overshadow the whole problem.

Image source: facebook.com

There is no doubt that people win things and have been lucky to participate in the games, as shown by this review.

Image source: facebook.com

Now what you need to know is there is a fine line between being shamed and getting a gift. If you have received a message without participating, you are probably at fault for hoping to get anything. But people have been lucky to receive all sorts of things, which is something to look forward to.

Then some people question both the show and the public for participating in such events. Why do such shows have anything to do with self-respect and humiliation? Not that there have been any complaints of mistreatment from the public.

Read More: 5 Brands That Are Offering The Best Eid Collection 2022 For Women

What are your views about such game shows? Let us know if you have participated or won anything in the comments below.

Stay tuned to Brandsynario for the latest news and updates.

The Best Sehri & Iftar Deals In Lahore For Everybody!

sehri iftar deals
Image Source: Phone World

Iftar and Sehri are enjoyed thoroughly at home by all. The parathas, lassis and, curries made at home just hit different when you’re half asleep and sitting with your loved ones. However, it’s good to change things up from time to time by going out to enjoy a Sehri or Iftar. If you’re looking to spend a day out for these meals, keep reading:

Read more: Iftar Buffet Fail – Haveli Restaurant Under Fire As People Wait…

1. BAE

Bae is a small fast food joint located in the nook of DHA Phase 4 and its beef burgers are to die for. The joint nails pretty much everything on their menu which is why their Sehri and Iftar offerings can be trusted. They’ve also ventured into desi food for Ramadan, don’t miss it.

 

View this post on Instagram

 

A post shared by BAE (@baenowpk)

 

View this post on Instagram

 

A post shared by BAE (@baenowpk)

2. Villa The Grand Buffet

Villa is a relatively new entry into the food scene of Lahore but it has made its mark. The concept is to provide the biggest buffet you can think of at an affordable price with each dish well-made. Enticed yet? These buffets for Sehri and Iftar are both insanely attractive. Have a look:

3. RARE

RARE also took the city by storm with its beef steaks and other continental dishes. The servings are big and the price tag can be justified. However, what we’re looking for is authentic taste and RARE knows how to provide it. RARE only has an Iftar menu but it is simply to die for, you won’t regret it.

 

View this post on Instagram

 

A post shared by RARE (@rarepakistan)

4. Awesamosas

You can’t know about local fast food joints (desi ones) in Lahore and not know the name ‘awesamosas’. They came up with different flavored samosas for the first time ever and now they have a sister restaurant, Just Burgers! Both know their stuff— their Iftari platter is a feast and you can be munching on it.

 

View this post on Instagram

 

A post shared by Awesamosas (@awesamosas)

5. Mozzarella27

Mozzarella27 is a loved pizza brand in Lahore that has just opened a new branch in Johar Town. They have also launched an exciting new menu with stellar continental dishes like cordon bleu and burgers that will leave you drooling. Check out their Sehri and Iftar deals— it’s all you can eat!

 

View this post on Instagram

 

A post shared by Mozzarella27 (@mozzarella27official)

 

View this post on Instagram

 

A post shared by Mozzarella27 (@mozzarella27official)

Read more: 5 Quick Mouth-Watering Iftar Recipes To Save Your Time!

6. Yum Chinese

Yum, Chinese is also a household name in Lahore, and every Ramadan, their tables are a rare thing to find. Their Sehri and Iftar deals will appeal to you simply because it is comfort food at a good price. Have a look:

 

View this post on Instagram

 

A post shared by Yum Chinese & Thai (@yumpakistan)

 

View this post on Instagram

 

A post shared by Yum Chinese & Thai (@yumpakistan)

Stay tuned to Brandsynario for the latest news and updates.

Is The Spirit Of Ramadan Found In Wasting Food?

ramadan wasting food
Image Source: Pinterest

Adeel Chaudhry’s latest video brings a lot to our minds and hearts in terms of how we act this month. We are all well aware that Ramadan is the month of mindful eating and all things good for Muslims. If that is the case, why are all of us wasting such obscene amounts of food at restaurants nowadays? Here’s what Adeel Chaudhry has asked us to introspect:

Read more: 5 Quick Mouth-Watering Iftar Recipes To Save Your Time!

The Buffet Problem

Adeel Chaudhry noticed these things when he visited a famous restaurant for a buffet. He saw two men who were overloading their plate beyond the plate’s capacity. We all know people who do that or might even be those people ourselves! When Chaudhry asked them why they are doing so, he replied saying, “my friend is giving a treat, paise toh poore karne hain.”

Both the men were in a similar “vibe” and simply wasting food in a very absurd manner. Chaudhry also pointed out that he wasted more than half his plate and then went for a “second round”. Have a look at his video and detailed caption:

 

View this post on Instagram

 

A post shared by Adeel Chaudhry (@adeelchaudry1)

How Much Food Are We Wasting?

It is estimated that we are wasting 40% of our food nowadays, a lot more than our average rate. Why does the percentage climb up in Ramadan? Pakistan is a country that has more than 40% of people living below its poverty line yet those on top continue to waste food this extravagantly.

ramadan wasting food
Image Source: Tribune

The issue is with people who are not mindful of what they can eat or can not eat. However, the issue is also with the nature of buffets. These all-you-can-eat buffets or the ‘Iftar and Dinner’ buffets put a load of dishes in front of you. People want to try everything so they put in mega quantities only to realize they are neither hungry nor like it enough.

Read more: 5 Fitness Tracking Apps To Help You Stay Healthy

Going Against The Spirit

The entire idea behind Ramadan is that we fast to feel what many others feel in their lives constantly: hunger. When we try to emulate these people, we must also recognize they can not open their fasts this lavishly. Fasting the entire day and then eating so much that you can not move is not what the spirit of Ramadan is like.

ramadan wasting food
Image Source: Instagram

Let’s be more mindful this month.

Stay tuned to Brandsynario for the latest news and updates.

8 Worst Cars That Luxury Brands Tried To Sell

Delorean and some worst cars made
Image Source: coolmaterial.com

Every famous car brand, which you may have heard of, has numerous vehicles under its belt. Over the decades, many cars have been added to the brands’ roster. Where we only used to see roadsters or jeeps, we now see sedans too. Some of the most famous brands in history are Mercedes, BMW, Cadillac, Chrysler, Jaguar, Rolls Royce and many more. However, there have been times when such luxury brands have come out with vehicles that were better off on paper.

By paper, we mean that the vehicles should not have come into production. At the time of their release, they were hyped up a lot and even used in pop culture areas. However, when the public actually got to drive them, they realized that these luxury cars were not all that they were talked up to be. They went down in history as some of the worst cars to be put on the street. While many may have been forgotten, some continue to live on, as pop culture icons or sources of memes!

worst lucury cars ever
Image Source: roadandtrack.com

1. Delorean DMC-12:

Speaking of pop culture icons, you must have heard the name of this vehicle. It was a French brand that came out with this vehicle in 1981. While it may have attracted some people with its design, it had a massively underpowered function. The V6 engine on it barely managed to produce 130hp. It was quite overpriced and its gull-wing doors were probably the best part about the vehicle. While production stopped in 1982, we can thank ‘Back to the future’ for making this car into a pop culture icon.

Considering the sci-fi nature of the movie trilogy, the car’s design fits perfectly into it!

Delorean and Luxury worst car
Image Source: supercars.net

2. Cadillac Allante:

While the luxury brand is known for making impressive vehicles, this one may have been one of its lower points. The vehicle was released to compete with the Jaguar and Mercedes counterparts of the era. However, it was quite overpriced and did not seem to justify the price. It produced a measly 295 horsepower for the front wheel luxury sports that it was hyped up to be. Performance-wise, many rivals ranked higher.

Lucury cars and brands
Image Source: carscoops.com

3. Aston Martin Lagonda:

When we think of this luxury brand, our mind immediately goes to the James Bond movies. The DB models of Aston martin are some of the most famous in those films. While the car was in production for 14 years, it only sold about 700 units. Its design and technological features could not save it from being a bust on the market.

Luxury cars and worst ones
Image Source: luxuryandexpensive.com

4. Cadillac Cimarron:

This car has actually made the list of ‘Worst cars ever made’. While it was shown off as a luxury car, it was nowhere near one. It seemed more like a rebranded Chevrolet Cavalier, which in itself was not an impressive car. It produced about 86hp on a four cylinder engine. This car is a prime example of engineering gone awry.

some of the worst cars ever made
Image Source: motorbiscuit.com

5. BMW I3:

This vehicle was manufactured with a lot of hope because it promised a lot to the people. There were many people who thought that this car would have a lot to say on the EV market. After all, not many can shatter the electric barrier with ease. After a while, it seemed that the vehicle did quite poorly. Its unconventional style went unappreciated and its limited range threw it way behind the line.

electric worst car ever made
Image Source: bmw.com

6. Mercedes Benz SLC:

While it may be the oldest brand out there and one of the titans, it also has made some errors. While it produced a respectable amount of horsepower, the power was not the only domain in competition. After a while, it was unable to keep up with the Jaguar F-type or the BMW Z4.

Mercedes as a bad car for the brand
Image Source: motor1.com

7. Ferrari Mondial 8:

This is one of the best Italian brands to have ever been introduced. Ferrari cars stand out as one of the most unique ones out there. However, this particular model could not stand up to the benchmark that Ferrari had set for itself. It weighed a lot (3500 pounds) and only produced 214hp. All that weight made it a slow race car, going from 0-60 in more than 8 seconds.

luxury ferrari and worst car by them
Image Source: motor1.com

8. Rolls Royce Carmague:

While you may not have heard a lot of bad about this luxury brand, this model may just be it. This was the company’s attempt to keep up with modern designs. However, the car turned out to be quite impractical, with a weak 3-speed automatic transmission. Its price tag made it the most expensive production car in the world when it debuted in 1975.

luxury car brands and bad cars
Image Source: historics.co.uk

Stay tuned for more from Brandsynario!

4 Biggest Marketing Failures – What Were The Brands Thinking?

biggest marketing blunders of all time pepsi
source: nytimes.com

Marketers always try to come up with ideas that can resonate with the audience and have the ability to stir emotions (However, you can sell anything with a little dance performance, here, in Pakistan). This happens so they can market their product using both logic and emotions.

Sometimes, these ideas turn into marketing failures. It mostly happens because marketers stop thinking from the audiences’ perspective. It is also essential that marketers try to avoid stereotypes and cultural appropriation in their ideas.

Here are the 4 biggest marketing failures of all times:

4. Broadway: not minding my business

biggest marketing failures of all time
source: Broadway Pizza, Facebook

Yes, our very own Broadway also managed to offend people when they used Syra Yousuf and Sadaf Kanwal’s pictures to promote the brand. The brand did so after Syra and Shahroz’s divorce. The caption asked people to stop judging and mind their own business. Ironically, Broadway was doing the exact opposite. People were offended by Broadway using people’s personal lives to promote their brand.

3. Dove: spreading positive self-conscious body image 

5 biggest marketing blunders of all time.
source: today.com

Dove had worked for female empowerment and positive body image with its “Real Beauty” campaign. It had been one of the most successful campaigns, but then Dove released a limited edition packaging that represented a diverse range of female bodies. It was wrong for two reasons: first, it compared female bodies to objects, and second, it spread self-consciousness among women as they felt compelled to choose a bottle that was similar to their body.

2. Sony: if not for Pepsi, we’d be number one

biggest marketing blunders of all time
source: polygon.com

I think Sony must have asked their marketers to come up with the most racist idea ever for their Playstation Portable. The billboards displayed for Playstation showed a white woman grabbing a black woman’s face. The black woman looks submissive. In the black background of the ad, the black woman is almost invisible. Sony ran this ad in 2006.

1. Pepsi: the most significant marketing failure ft. Kendall Jenner

Who else could have ranked first when we have Pepsi’s insensitive ad? It has been one of the top-ranked marketing failures of all time. Perhaps one of the reasons, it offended so many more people than the rest combined, was because of the circumstances around which the ad was released as well as Pepsi’s colossal brand name.

So, what do you think is the biggest marketing blunder? Let us know in the comments below!

Stay tuned to Brandsynario for the latest news and updates.

5 Fitness Tracking Apps To Help You Stay Healthy

fitness tracking apps stay healthy
Image Source: AppGrooves

With the unpredictable situation regarding safety precautions and restrictions at local gyms, many would want to find ways of staying fit at home. If you are one of those people, we’ve got you covered with the best fitness apps that will aid all your workouts and track progress. 

1. My Fitness Pal

This one is an all-time favourite for most of the fitness professionals out there. The reason is that it serves as an all-in-one platform— from formulating meal plans, analysing results, and planning workouts to counting your daily calorie intake.

fitness tracking apps stay healthy
Image Source: Medium

My Fitness Pal has also integrated several other cardio applications and has millions of food items stored in its database— making it easier for consumers to look up calories for any particular food item.

2. 8fit Workouts

This is one of the top picks for people aiming towards losing weight. The application has onboarded professional nutritionists and trainers to design meal plans and customised workouts. It also consists of many 8 to 10-minute workouts that can be performed with minimum equipment. 

The pro version for the application can also be purchased, which will help with day to day tracking and provide tailored plans every day according to progress. 

3. Nike Training Club

The application is definitely one of its kind, considering a pioneer of sportswear is directly associated with it. The interface is one that is extremely easy to use and consists of innovative ways to track progress and work out. The exercises focus less on monotonous training techniques and instead provide unique bodyweight exercises to get you going anywhere and everywhere. 

fitness tracking apps stay healthy
Image Source: Nike

Stamina training and yoga are also a part of the application. 

4. JEfit Gymlog

This application specifically targets those who engage in weight training at the gym. It gives you workouts that can easily be performed at home with a pair of dumbbells. You never feel as if you’re missing out on the gym. 

The app also features body stats and workout analytics that can be shared across platforms for better tracking. 

5. Map My Run by Underarmour

fitness tracking apps stay healthy
Image Source: Cnet Download

The best part about this application is that it can be integrated with the Apple Watch and you’re under armour shoes. The software helps track the route and distance you take whenever you go out for a run. Users are then provided with figures such as the heart rate, calorie count, and average pace to better gauge performance. 

Also, most features on this one are free of any cost. 

Stay tuned to Brandsynario for the latest news and updates.

Here’s Why Emirates Is All Set To Release Its Own NFTS

emirates nfts
Image Source: Supplied

Dubai’s Emirates airline is all set to launch a collection of NFTs. This is a huge shift that signals that people are pushing their way into the metaverse more strongly than ever before. The NFT universe has captured airlines for the first and the first project is underway too. Here’s everything you need to know: 

Read more: Fly Emirates To Dubai Together And Save 25% On Fares With Brand-New Offer

The NFTs Collection

Emirates will be launching collectible and utility-based NFTs. The airline announced that the first collection is in the works and will be launched in the coming few months. The anticipation is through the roof for sure. Moreover, the Emirates airline and group Chief Executive shared that Dubai and the UAE are blazing in the digital economy. They have a clear vision for bringing Dubai to the top and it is supported by practical policies and frameworks.

emirates nfts
Image Source: Gulf News

Additionally, Dubai has especially been working in the virtual assets, artificial intelligence, and data protection departments.

What Is Emirates Planning To Do?

Emirates has made use of advanced technologies to take its business to the next level. They are in the process of enhancing what they offer to their customers and enriching their team’s skills and experiences. Moreover, Emirates shared that it is beyond excited about the opportunities that are coming from the digital age. It is through a significant investment in financial and resource terms that the airline will be able to develop products and services that are fit for the future.  

emirates nfts
Image Source: NFT Hours

Just last year, Emirates officially became the first airline to launch its own VR app on the Oculus store. This app offers users accurate, life-size and interactive cabin interior experiences onboard Emirates’ flagship A380 aircraft and Boeing 777-300ER Gamechanger aircraft. Consider this, users can “pick up” things from the Onboard Lounge or “turn on” the Shower in the Shower Spa. Additionally, they can also explore the cockpit.

News From Expo

Emirates recently announced that its pavilion at the Expo 2020 site will be repurposed into a center for innovation. Just like the new museum in Dubai, this pavilion will focus on bringing talent from all over the globe. They want “to bring to life the airline’s future-focused projects including those relating to the metaverse, NFTs and Web3.”

emirates nfts
Image Source: Gulf News

All in all, Emirates is on its way to change what it means to be an airline.

Read more: Etihad Airways Unveils Its Latest Campaign ‘Little VIP’

Stay tuned to Brandsynario for the latest news and updates.

Toyota’s First EV – Here’s Everything You Need To Know

toyota ev
Image Source: CNN

Electric vehicles are the trend of today and tomorrow. Scratch that, they’re not even a trend because everyone at this point knows that they are a necessity. That is precisely why most car companies now are focusing on producing their own EVs. Here’s who has just joined the ranks: Toyota.

Read more: Here’s Why Toyota Has Joined Hands With Tesla To Create Self-Driving Cars

Toyota’s Current Status

Until now Toyota gas has not created a real electric vehicle that it could sell in America. Toyota is one of the biggest automakers in the world and they are the pioneers of hybrids with the Prius. Did you know the name means  “To go before” in Latin? 

toyota ev
Image Source: Motor Biscuit

Other car companies have beat Toyota to it. Companies like Tesla, Nissan, General Motors, Ford, Volkswagen, Audi, BMW, Hyundai, Kia, and many more have come out with their EVs.

The EV Developing

The EV that Toyota may be coming out with is called BZ4X. It was designed from the get-go as an electric crossover SUV. It’s not your regular vehicle fitted with batteries. These sort of EVs haven’t maintained their popularity because they are sub-standard at best. This SUV is going to be engineered in partnership with Subaru which also has its own electric SUV, the Solterra. 

toyota ev
Image Source: Electrive

What Is In The EV?

Toyota has to bring its touch to the EV as always. As with many of their other designs, the BZ4X has some distinctive design elements on the outside that capture you. However, the inside is a classic Toyota interior. Toyota however, had made its name by giving its customers what they always want. Do people want a good EV? They’ll have it, might have to compromise on the interiors though.  

toyota ev
Image Source: Global Toyota

People are saying that Americans just want a car that will not bother them and also be an EV. Toyota’s EV in the works is exactly that and it’s set to hit the markets soon.

Read more: Here’s Why Toyota Has Suspended New Car Bookings

The EV Trend In Pakistan

However, as for our local context, the scene of EVs does in fact seem like a trend. People here neither are willing to put the money in or the time in to learn about how an EV might be more beneficial for their country and their environment. The EVs that are available here are also ridiculously expensive. Could Toyota change the game?

Stay tuned to Brandsynario for the latest news and updates.

Iftar Buffet Fail – Haveli Restaurant Under Fire As People Wait For Food

Image Source: Facebook

The video we are about to show you isn’t from a shadi hall or a welfare trust. It is from a renowned restaurant that goes viral after its poor execution and management of the Iftar buffet.

Take a look at the video below.

https://www.facebook.com/2210951345606516/videos/320456213513566/

Haveli Restaurant Under Fire

Now that you have seen the video getting to the context might be more accessible. A recent video going viral isn’t just a video. It is a big question mark on our society as a whole. Meanwhile, we can’t be more disappointed by looking at it.

The video was filmed by a customer who went to have an iftar dinner at the restaurant. However, to his surprise, the restaurant was serving no food or very little food compared to the number of people they had allowed in the restaurant. The dishes were empty, and there was a war situation, to say the least – the war of filling their empty stomachs.

Those who had food on their plates were unbothered by the utter chaos. Meanwhile, those who had nothing were hoping to get something or the other.

Read More: 6 Places To Find The Most Perfect Dumplings In Karachi

Who Is Responsible?

It might be straightforward to blame the restaurant. However, the public, which came out in the month of Ramadan only to try this *out of the world* iftar buffet, is also responsible. People who weren’t served anything didn’t try to leave, further adding to the mess.

Read More: Kurkure Jhatpat Jugaar 2 Is Back With A Bang, and Here’s Why It’s The Best

On the other hand, the restaurant’s management is something they really need to work on. The amount of people allowed in the restaurant is humongous, which doesn’t make sense even if they have the means to cater to them.

Stay tuned to Brandsynario for the latest news and updates.

iPhone 14 To Bring The Biggest Shakeup To Apple’s Lineup In Years

Image Source: Republic World

Apple iPhone 14 Pro models are about to come with a major redesign this year. Now, while we are still a few months away from the official launch, there are a bunch of reports hinting at what we can expect from the next iPhone series.

According to the reports, the iPhone 14 Pro models will be launched at a higher price than the iPhone 13 Pro and 13 Pro Max. A tipster has hinted that the Pro and Pro Max models in the iPhone 14 series will be priced higher than expected, and how Apple will justify the premium.

Expected Prices iPhone 14

  • iPhone 14- $799(iPhone 13-$799)
  • 14 Max- $899(iPhone 13 Mini-$699)
  • 14 Pro– $1099(iPhone 13 Pro- $999)

Apple is planning to unveil four models for the 2022 iPhone series. Including the iPhone 14, the iPhone 14 Pro, the iPhone 14 Pro Max, and the iPhone 14 Max.

Read More: SkullCandy Partners With Doritos To Release Limited Edition ‘Nacho Cheese Buds’

A recently published blog post shared all the details about the pricing of the latest 14 series. The tipster notes that the 14 Max with a 6.7-inch display will replace the 13 Mini. Meanwhile, it will be the differentiating factor in this year’s iPhone lineup, and will be priced $200 more than the iPhone 13 Mini.

Iphone 24
Image source: notebookcheck.com

As per rumors and leaks circulating on the internet, the 14 series will come with the A16 Bionic chipset. The chip will merely be a rebranded version of the A15 chip that powers the iPhone 13 series. The rumors suggest that the company is planning to rebrand A15 to A16 because of the global chip shortage. It is said that the Cupertino-based tech giant is struggling to “manufacture all the A16 and M2 chips they need”.

Read More: Nestlé Pakistan’s 2021 Creating Shared Value Report Sheds Light On Its Sustainability Initiatives

“Apple and its partners are struggling to manufacture all the A16 and M2 chips they need, and they have to prioritize one of them, and that’s going to be the M2,” read the post by LeaksApplePro.

Stay tuned to Brandsynario for the latest news and updates.

5 Brands That Are Offering The Best Eid Collection 2022 For Women

Image Source: Instagram

Eid is around the corner, which leaves little time to pick the perfect Eid outfit. While Eid shopping isn’t as easy as it sounds, it sure gets overwhelming to look for an outfit catered to your style and comfort. With so many options on the market to choose from, your Eid outfit is something very personalized and tends to speak volumes about your personality. Paired with the right amount of accessories, it doesn’t just bring forth a fashion moment but is also a traditional asset.

Today, we are doing a round-off of all the brands which have done an amazing job with their Eid collections.

1. GulAhmed 

GulAhmed and Eid are not mutually exclusive, and if you haven’t already bought an Eid outfit from GulAhmed, have you really celebrated Eid? A name in fashion that speaks for itself, GulAhmed always knows what to bring for their Eid collection. Their timeless and mesmerizing pieces with intricate embroideries and perfectly curated color palette have made them the perfect option for an Eid outfit.

2. Saira Rizwan 

If there is one thing we have learned this season, pastels are all the rage and can make for the perfect Eid outfit. Take cues from Saira Rizwan’s Eid collection, which has done a great job pairing pastels with embellishments. The minimalist gotta work on the dupatta and put an edge to the entire outfit.

3. Ethnic

Ethnic has stayed true to its brand philosophy, and its designs sure speak ‘Ethnic’. The vibrant yet traditional colour palette of reds and greens is the perfect pick for everyone who likes to be a little extra on Eid.

Read More: Nadia Hussain Defends Sadaf Kanwal After Hatred On Her ‘Expensive’ Clothing Line

4. Zara Shahjahan

If there is one brand that can cater to both minimalists and fashion enthusiasts, Zara Shahjahan. With their bright colors and minimalist design, their Eid collection is a perfect fit for anyone who would like to experiment with their style a bit.

Read More: Beechtree, Yet Again, Fails To Impress Its Audience With Its Latest Ad

5. Cross Stich

Bring us some more pastels! Cross Stitch’s Eid collection is everything we dream of in an Eid outfit. Neutral hues, intricate embroideries, eye-popping embellishments and timeless prints. If that speaks to you, you know where to head for Eid shopping.

Have you done your Eid shopping yet? Let us know in the comments below.

Stay tuned to Brandsynario for the latest news and updates.

Shell Pakistan Announces Grand Winners Of Two SUVs

Karachi: 13 April, 2022  Shell Pakistan announced the two grand winners of SUVs under its recent promotion for Shell Helix customers.  The winners, Qurban Ali and Shafi ullah Sheikh were presented SUVs at a ceremony held at Shell House.

Customers who treat their cars with 3 and 4 liter packs of Shell Helix HX-6, HX-7 and Helix ‘Ultra’ variants, at high street and selected retail stations, were offered an opportunity to win 2 SUVs and multiple fabulous prizes such as Bluetooth speaker, alloy rims and others through the promotion.  Shell Lubricants brings world-class technological insights to its products, offering you the best formulations for your vehicle.  Shell Helix Fully Synthetic Motor Oils are made from natural gas and designed for ultimate engine performance.

Qurban Ali from Peshawar expressed his delight at winning his aspired automobile saying: “At the moment, I am in disbelief and surprise at my big win.  Shell Helix has always kept my car running like a new machine.  I am extremely grateful to Shell for this overwhelming gesture.”

The overjoyed winner Shafi ullah Sheikh from Karachi expressed, “Shell Pakistan has made my dream come true.  My family cannot wait to have my SUV home.  I have been a regular customer of Shell Helix which has always added tremendous value and quality to my drive. I would recommend others to give it a try, after which I assure you there will be no switching back.”

Zubair Shaikh, General Manager Lubricants at Shell Pakistan stated, ”At Shell, our customers are our priority.  We are happy to go the extra mile to reward our customers and have been designing promotions so that they win big.  It is overwhelming to see their excitement.  My heartiest congratulations to Qurban Ali and Shafi Ullah Sheikh on their brand-new SUVs.”

Nestlé Pakistan’s 2021 Creating Shared Value Report Sheds Light On Its Sustainability Initiatives

Nestlé Pakistan recently published its Creating Shared Value (CSV) Report for 2021, highlighting its sustainability agenda and commitments on climate action, sustainable packaging and water regeneration, in line with the United Nations Sustainable Development Goals (UN SDGs).

Sharing Nestlé’s Creating Shared Value philosophy, Samer Chedid, CEO, Nestlé Pakistan, said, “CSV remains the fundamental guiding principle for how we do business. We are able to deliver value for our shareholders and the communities in which we operate through our focus areas – individuals and families, our communities, and the planet.”

“We believe that we will be successful in the long term by creating value for society, which is why our purpose, to unlock the power of food to enhance the quality of life for everyone, today and for generations to come, doesn’t just inspire our product offerings but also serves as the guiding star for our vision of sustainability,” Chedid added.

Nestlé’s 2025 Sustainability Roadmap focuses on four pillars, Climate Change; Sustainable Packaging; Water Regeneration, and Responsible Sourcing.

“We are working hard to achieve a waste-free future by ensuring that 100% of our packaging is recyclable or reusable by 2025 and remain committed to tackling climate change by reducing carbon emissions by 20% by 2025 and bringing them to net zero by 2050,” said Waqar Ahmad, Head of Corporate Affairs & Sustainability, Nestlé Pakistan.

Nestlé Pakistan also introduced paper straws across its entire ready-to-drink product range. The initiative has eliminated over 400 million plastic straws in 2021 alone, marking a breakthrough in its sustainable packaging transformation journey.

Nestlé Pakistan continued with the Clean Gilgit and Hunza Project in partnership with Gilgit-Baltistan Waste Management Company and the Karakoram Area Development Organization facilitating the collection and recycling of more than 200 tons of plastic. The project focuses on waste segregation and a recycling system to achieve a waste-free future and promote sustainable tourism in the region.

Nestlé is also proud to have continued to drive engagement to eliminate packaging waste with relevant stakeholders from the platform of CoRe (Collect & Recycle) – an alliance of like-minded organizations that will help move toward a circular economy.

Preserving water resources is part of Nestlé’s legacy, while building on this heritage, Nestlé launched its new commitment called the Water Pledge in 2021 which builds on existing water stewardship efforts under the umbrella of Caring for Water-Pakistan (C4W-Pakistan) initiative launched in 2017. Under C4W, drip irrigation on 198 and installation of smart soil sensors on 455 acres has collectively helped an estimated water saving of 380,000 m3 of water, in line with UN SDG 6 and 17.

In line with the bold commitment to reduce greenhouse gas emissions, Nestlé Pakistan helped farmers import high yield cows, which will improve farm efficiency by giving more milk per animal, thus reducing carbon emissions. Nestlé also planted 60,000 moringa trees, which have great carbon sequestration ability, in its daily value chain. Nestlé Pakistan also contributed to the installation of solar energy systems at dairy farms to encourage farmers to switch to renewable energy and helped with the installation of biogas digesters, which will reduce emissions resulting from cow dung.

SkullCandy Partners With Doritos To Release Limited Edition ‘Nacho Cheese Buds’

Skullcandy, the #1 selling brand in stereo headphones and true wireless earbuds under $100, announced today a joint collaboration with Doritos, the #1 flavored tortilla chip brand, in honor of 4/20.

A ‘Joint’ Collaboration 

Every year, fans of cannabis culture observe April 20 (4/20) as an official holiday. This year, Skullcandy and Doritos are helping them mark the event with what can only be described as a “joint” collaboration.

The tasteful limited-edition rollout reimagines Skullcandy Dime true wireless earbuds. While the pocket-sized offering takes on a nacho cheese aesthetic reminiscent of a Doritos chip. The first 100 customers to snag a pair of the exclusive buds will receive a limited-edition Skullcandy x Doritos dust tray. The collaboration will release globally on April 12, exclusively on Skullcandy.com

Read More: Baskin Robbins Rebrands & Fans Aren’t Too Pleased

“It’s no secret, there’s a more intense hunger for snacks and tracks on what has become a legitimately recognized cultural holiday, and we’re stoked to be feeding that,” said Jessica Klodnicki, Chief Marketing Officer, Skullcandy.

“Skullcandy and Doritos are proud to support those who are boldly themselves. We cannot wait for 4/20 enthusiasts to pop in their buds, sink into the couch to enjoy their music.”

Price And Specifications 

The Skullcandy x Doritos Limited Edition 4/20 Dime True Wireless Earphones will be available for $34.99. The buds have up to 12 hours of battery life per charge. Meanwhile, they offer a full suite of multimedia controls directly on the buds. You can also use either one on its own. They come with a micro-USB charging case that protects them when not in use as well as a built-in lanyard for easy carrying.

Read More: Adidas Builds ‘Glow In The Dark’ Basketball Court & It Is So Neat

Aside from the Doritos-inspired colors and graphics, these 4/20 edition Dimes are just like the company’s standard Dimes. A remarkably compact set of wireless earbuds that offer surprisingly decent sound for the price.

Stay tuned to Brandsynario for the latest news and updates.

The Price Of This ‘Imran Khan Kurta’ Has Got Everyone Talking

imran khan kurta
Image Source: Instagram

Karma is a Pakistani fashion brand that has made its name in the pret and bridal world. However, the brand has also become famous nowadays for a rather quirky kurta that they’re selling with a politician’s face on it. We tell you the politician, you guess the price— let’s see who surprises whom!

Read more: e.l.f. Cosmetics & Dunkin’ To Launch A Collection Of Your Sweet…

The Karma Imran Khan Kurta

Karma has come out with a special edition Imran Khan kurta given the current political turmoil that has engulfed Khan. Khan was recently labeled as the first Prime Minister of Pakistan who was voted out. Following that, millions of people took to the streets of Pakistan and other countries to protest this development.

imran khan kurta
Image Source: Instagram

Karma is capitalizing on Khan’s fan’s fervor and passion at the moment by giving them a chance to wear eastern clothing with his face on it. What better way to show your support right?

The Price That’s Making People Lose Their Mind

However, the price is fit for a PMLN supporter! Jokes aside, the price of the kurta is actually absurd and is beyond our comprehension. The Imran Khan kurta is being sold for a whopping Rs.20,000. That too just for the kurta! If you want the white pants with green and black finishing then that will cost you Rs.10,000 more.

If you do not have an issue with the price, here are all the colors available: red, green, white. All sizes from XS to XL are offered. Custom sizes can also be made! If the kurta fit isn’t your vibe, you can always get the loose fabric which is Rs.3000 per meter. The kurtas are also unisex!

 

View this post on Instagram

 

A post shared by Atelier Karma (@atelierkarma)

Is This Justified?

We have always seen brands come up with clothing based on celebrities or politicians. They’re supposed to be cheap and fun because you wear them once and then you get done with them. However, Karma here is on another wavelength costing an arm and a leg for a simple kurta.

Read more: Nadia Hussain Defends Sadaf Kanwal After Hatred On Her ‘Expensive’ Clothing Line

Of course, no one is forcing us to purchase this. However, something should be said about how fashion designers are costing such huge amounts on minimal and basic clothing. This is plain exploitation.

What are your thoughts about brands charging a heft amount for just a shirt?

Stay tuned to Brandsynario for the latest news and updates.

The Truth About Aamir Liaquat’s Divorce Rumours With Third Wife

aamir liaquat divorce rumours
Image Source: Tribune

Aamir Liaquat recently announced his third marriage to the world after which he became the subject of many memes on the internet. The politician and talk-show host also announced very soon after that he has decided to leave PTI, the government he vehemently supported before. Now the clash between PTI and Liaquat has gone further and here’s what’s going on:

Read more: Aamir Liaquat’s Latest Video With His Wife Is Making People Cringe

Rumours Going On

The rumours flying about are that Liaquat has parted ways with his third wife as well. His third wife, the 18-year-old Dania Shah is a TikToker and has also come for several interviews since their marriage. Shah admitted on national television that she used to see Liauqat on their TV when she was a child and it’s a dream come true for her that they are married now. If you thought true love didn’t exist, think again!

aamir liaquat divorce rumours
Image Source: Instagram

However, these rumours have brought people to the edge of their seats. It can’t be doubted that Liaquat can be unsuccessful in upholding a marriage, having ended two of his previous ones.

Aamir Liaquat Has A Lot To Say

Aamir Liaquat took to Instagram, as always, to express his point of view. He posted a random picture of an account on his Instagram with a very “threatening” caption. The caption suggests that he has spoken to PTI people before as well before these rumours started coming about. Apparently it is being implied that PTI party is behind these rumours. At a time when its government just got overthrown, could they be bothered about Aamir Liaquat’s marriage?

Anyhow, Liaquat presents himself as the ultimate don. He said that he has already told “goons” that if they make anything up about his home, nothing will be left of them. What could this mean? We guess we’ll have to find out.

Read more: Did Aamir Liaquat Take A Dig At His First Wife?

Aamir Liaquat’s Cheap Publicity

Liaquat somehow always finds himself in strange circumstances pertaining to his marriage. It is always either the news of the formation of a new marriage or the news of the end of one. When both these kinds of rumours are out of the way, there is some ruckus about other things related to marriage nonetheless.

aamir liaquat divorce rumours
Image Source: Global Village Space

Can he move past his identity as a husband?

Stay tuned to Brandsynario for the latest news and updates.