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Zong 4G Wins Content of the Year Award for Their Independence Day 2022 Campaign at the esteemed Pakistan Digital Awards

Islamabad, 27th June – Zong 4G, Pakistan’s leading telecommunications company, has emerged victorious once again by winning the prestigious “Content of the Year” award at the esteemed Pakistan Digital Awards. The award recognizes Zong 4G’s exceptional creativity, innovation, and outstanding execution in their remarkable campaign titled “The Notes of Chagla” released on Independence Day, 2022, as a tribute.

“The Notes of Chagla” was a one-of-its-kind campaign that captured the hearts and minds of millions across the nation. Through this remarkable initiative, Zong 4G sought to shed light on the life and achievements of an unsung hero, A.G Chagla, whose contributions have left an indelible mark on the fabric of our nation. For those who are unaware, Ahmed Ghulam Ali Chagla is revered for writing the music for our national anthem in 1949.

The campaign resonated deeply with audiences, captivating their attention through its compelling storytelling. Zong 4G’s dedication to highlighting the remarkable accomplishments of A.G Chagla struck a chord with viewers, fostering a sense of pride and patriotism amongst Pakistanis.

The short film introduced the audience to a boy, who is working on his musicology thesis. Seeing him struggle, his mother encouraged him to explore the rich cultural heritage of Pakistan. Intrigued, the boy conducted research to find that one ideal melody. While on this journey, he discovered the National Anthem, Pak Sarzameen, composed by A.G Chagla in 1949, only one year after he was appointed to the National Anthem Committee (NAC).

The film, titled ‘Celebrating 75 years of Azadi –The Notes of Chagla’ empowers the protagonist to utilize the power of digital to shed light on the stories of Unsung National Heroes, both big and small. The film featured acclaimed actors Shehryar Munawar and Simi Raheal and was distributed across all of Zong 4G’s social media platforms.

Receiving the Content of the Year award is a testament to Zong 4G’s commitment to delivering captivating and impactful content. By leveraging its expertise and innovation in digital storytelling, Zong 4G has once again demonstrated its position as the leading player in the telecommunications industry.

“We are thrilled and honoured to have received the Content of the Year award for our 14th August campaign, ‘The Notes of Chagla’,” said the official spokesperson of Zong 4G. “This award is a recognition of our team’s hard work and dedication to creating content that engages, inspires, and unites our audience. We would like to extend our heartfelt gratitude to the Pakistan Digital Awards for acknowledging our efforts.”

Zong 4G adds another well-deserved notch to its belt in its 15th year of excellence and remains committed to providing innovative and cutting-edge services to its customers. With a focus on delivering seamless connectivity and enriching experiences, Zong 4G continues to empower Pakistan to explore new horizons in the digital world.

Hilton Garden Inn Joins Premier Choice’s Grand Orchard in DHA Islamabad

The Grand Orchard in DHA Islamabad will soon house a Hilton hotel chain, a renowned global leader in the hospitality sector known for its outstanding accommodations and unmatched customer care.

With a long history that dates back almost a century, Hilton has established a reputation for luxury and comfort, and it now offers a wide range of brands to meet the demanding needs of tourists all over the world. Each hotel, from the opulent Hilton Hotels & Resorts to the chic Conrad Hotels & Resorts, offers excellent lodgings, cutting-edge amenities, and individualized service to ensure an enjoyable stay.

Top Names from the Hospitality and Development Sectors Partner Up 

Hilton has partnered strategically with Premier Choice International, a prestigious and well-known name in the real estate and development industry, to build its footprint in Pakistan. Premier Choice International complements Hilton’s dedication to excellence perfectly thanks to its strong worldwide presence and wealth of knowledge across numerous nations.

Through this partnership, Hilton will be able to use Premier Choice International’s knowledge and extensive network to provide Pakistan with the same top-notch hospitality standards. Hilton is ensuring that its well-known brand and superior services will be effortlessly incorporated into the nation’s real estate and development landscape by partnering with Premier Choice International.

Premier Choice International and Hilton are working together to develop first-rate properties that will boost the hospitality sector in Pakistan and offer discerning visitors experiences that are unmatched. This collaboration reflects a potent synergy between two prestigious organizations that are committed to providing excellence and changing Pakistan’s hospitality industry.

With the completion of over 25 projects totaling more than 5 million square feet across three nations, Premier Choice International has confirmed its position as the industry leader. They have a track record of success, and their developments have not only benefited their 3,500+ diverse clients but also the neighborhoods where they do business.

A Look At The Stunning Project Details Of Grand Orchard 

Grand Orchard, a magnificent project in Islamabad’s DHA Phase 1 neighborhood, boasts a superb location, eye-catching architecture, first-rate amenities, and significant investment potential. Grand Orchard has a strategic position that enables quick access to important corporate hubs, educational institutions, healthcare facilities, and entertainment alternatives. It is located in one of the most sought-after neighborhoods of Orchard Boulevard in DHA Islamabad’s Phase I. A project is a great option for investors looking for a profitable real estate investment opportunity because it is close to the main entrance of DHA Phase 1 and guarantees a secure and well-planned environment.

Grand Orchard embodies the ideal fusion of modernity and elegance, satisfying the twin cities’ expanding need for new homes and businesses. Grand Orchard provides a variety of shopping options with its four commercial floors that house national chains, independent shops, and a food court. The project, which covers an area of more than 1,000,000 square feet, has plenty of parking and a bustling food court. The goal of the project is to develop a setting that is comfortable and relaxing. A secure and trouble-free investment opportunity with excellent profits is also guaranteed by its approved status by DHA-Islamabad for discerning customers.

Value Addition To The Existing Investment Potential Of Grand Orchard 

The inclusion of Hilton Garden Inn within Grand Orchard significantly increases the project’s value and appeal. The hospitality industry will be redefined by this hotel, which will also increase Grand Orchard’s appeal as a whole and its investment possibilities. The 115 tastefully decorated guest rooms of the Hilton Garden Inn at Grand Orchard will exude refinement and be matched by first-rate amenities. Strategically located, the hotel offers quick access to popular destinations around, including the upcoming mall located on the grounds of Grand Orchard.

The housing market in Islamabad is steadily expanding, and properties in desirable areas like DHA Phase 1 are in high demand. The chic architecture, clever placement, first-rate services, and Hilton Garden Inn’s presence at Premier Choice’s Grand Orchard make it an attractive option for both homebuyers and investors. With the potential for substantial returns on investment, Grand Orchard presents a compelling opportunity to capitalize on the thriving real estate market in Islamabad.

Stay tuned to Brandsynario for more news and updates.

Can’t Eat ‘Qurbani’ Meat? Here Are Four Recipes For You

Can't Eat 'Qurbani' Meat? Here Are Four Recipes For You
Image Source: vegrecipesofindia

Eid-ul-Adha is around the corner. However, Eid-ul-Adha doesn’t bring a problem for only vegetarians but also those who can’t consume Qurbani meat. For our folks, who are in the same boat, here are a few delicious recipes suitable for individuals who do not consume meat.

1. Aglio e Olio Pasta

Ingredients

  • 8 ounces (225 grams) of spaghetti or your preferred pasta
  • 4 cloves of garlic, thinly sliced
  • 1/4 cup (60 ml) of extra virgin olive oil
  • 1/2 teaspoon of red pepper flakes (adjust according to your spice preference)
  • Salt, to taste
  • Freshly ground black pepper, to taste
  • Chopped parsley, for garnish (optional)
  • Grated Parmesan cheese

Instructions

  1. Cook the pasta: Bring a large pot of salted water to a boil. Add the spaghetti (or pasta of your choice) and cook according to the package instructions until al dente. Drain the cooked pasta, reserving some of the pasta water.
  2. Sauté the garlic and red pepper flakes: While the pasta is cooking, heat the olive oil in a large skillet over medium heat. Add the thinly sliced garlic and red pepper flakes. Cook for 2-3 minutes, stirring occasionally, until the garlic turns golden and fragrant. Be careful not to burn the garlic.
  3. Toss the pasta: Add the cooked pasta to the skillet with the garlic and red pepper flakes. Toss well to coat the pasta evenly with the oil. If the pasta seems dry, you can add a splash of the reserved pasta water to moisten it. Season with salt and freshly ground black pepper to taste. Toss again to combine.
  4. Serve: Transfer the Aglio e Olio pasta to serving plates or bowls. Garnish with chopped parsley if desired. You can also sprinkle some grated Parmesan cheese (or a vegetarian alternative) on top, though it is optional.
Image source: food & wine

2. Vegetarian Karahi 

Ingredients

  • 2 cups cottage cheese cubed
  • 2 tablespoons ghee (clarified butter) or vegetable oil
  • 1 large onion, finely chopped
  • 2 green chilies, sliced
  • 1 tablespoon ginger-garlic paste
  • 2 tomatoes, pureed
  • 1 teaspoon turmeric powder
  • 1 teaspoon red chili powder
  • 1 teaspoon coriander powder
  • 1 teaspoon garam masala
  • 1 teaspoon dried fenugreek leaves (Kasuri methi)
  • Salt to taste
  • Fresh coriander leaves for garnish

Instructions

  1. Heat ghee or vegetable oil in a large pan or karahi over medium heat.
  2. Add the chopped onion and sliced green chilies to the pan and sauté until the onions turn golden brown.
  3. Add the ginger-garlic paste to the pan and cook for another minute until fragrant.
  4. Pour in the tomato puree and cook for a few minutes until the oil starts to separate from the mixture.
  5. Add the turmeric powder, red chili powder, coriander powder, and salt. Mix well to combine the spices with the tomato mixture.
  6. Reduce the heat to low and add the cubed paneer to the pan. Gently stir to coat the paneer with the tomato-spice mixture. Be careful not to break the paneer.
  7. Cover the pan and simmer for about 5-7 minutes, allowing the paneer to absorb the flavors.
  8. Crush the dried fenugreek leaves between your palms and sprinkle them over the paneer. Stir gently to incorporate.
  9. Cook for an additional 2-3 minutes, then turn off the heat. Garnish with fresh coriander leaves.
  10. Serve hot with naan, roti, or rice. Squeeze some fresh lemon juice on top before eating for an extra tangy flavor.

Read More: Savory Mango Recipes That Are Divine

3. Chickpea and Vegetable Biryani

Ingredients

  • 1 cup basmati rice
  • 1 can chickpeas, drained and rinsed1 onion, thinly sliced
  • 1 carrot, diced
  • 1 bell pepper, diced
  • 1 cup frozen peas
  • 3 cloves of garlic, minced
  • 1-inch piece of ginger, grated
  • 2 tablespoons vegetable oil
  • 2 teaspoons biryani masala or curry powder
  • 1 teaspoon cumin seeds
  • 1 teaspoon turmeric powder
  • 1/2 teaspoon red chili powder (adjust to taste)
  • Salt to taste
  • Fresh cilantro leaves, chopped (for garnish)

Instructions

  1. Wash the basmati rice under cold water until the water runs clear. Soak the rice in water for 30 minutes, then drain.
  2. Heat oil in a large pot or Dutch oven over medium heat. Add the cumin seeds and let them sizzle for a few seconds. Add the sliced onions and cook until golden brown.
  3. Add the minced garlic and grated ginger to the pot and cook for another minute until fragrant.
  4. Add the diced carrots, bell pepper, and frozen peas to the pot. Stir-fry the vegetables for 2-3 minutes until they begin to soften.
  5. Add the drained chickpeas, biryani masala or curry powder, turmeric powder, red chili powder, and salt. Mix well to coat the vegetables and chickpeas with the spices.
  6. Add the soaked and drained basmati rice to the pot. Gently stir to combine everything. Pour 2 cups of water into the pot and bring it to a boil. Reduce the heat to low, cover the pot, and let the biryani simmer for about 15-20 minutes or until the rice is cooked and the flavors have melded together.
  7. Once the rice is cooked, remove the pot from the heat and let it sit, covered, for another 5 minutes to steam.
  8. Fluff the biryani gently with a fork and transfer it to a serving dish. Garnish with fresh cilantro leaves. Serve the chickpea and vegetable biryani hot as a main course for your Eid celebration.
Image source: ndtv

4. Chicken Penne Pasta 

Ingredients

  • 8 ounces (225g) penne pasta
  • 2 boneless, skinless chicken breasts, cut into bite-sized pieces
  • 2 tablespoons olive oil
  • 3 cloves garlic, minced
  • 1 small onion, finely chopped
  • 1 red bell pepper, sliced
  • 1 cup cherry tomatoes
  • 1/2 cup heavy cream
  • 1/4 cup grated Parmesan cheese
  • 2 tablespoons chopped fresh basil
  • Salt and pepper to taste

Instructions

  1. Cook the penne pasta according to the package instructions until al dente. Drain and set aside.
  2. In a large skillet, heat the olive oil over medium heat. Add the chicken pieces and cook until they are browned and cooked through. Remove the chicken from the skillet and set aside.
  3. In the same skillet, add the minced garlic and chopped onion. Sauté until the onion is translucent and fragrant.
  4. Add the sliced red bell pepper to the skillet and cook for a few minutes until slightly softened.
  5. Return the cooked chicken to the skillet, along with the halved cherry tomatoes. Stir everything together and cook for another 2-3 minutes.
  6. Reduce the heat to low and pour in the heavy cream. Stir well to combine all the ingredients.
  7. Add the cooked penne pasta to the skillet and toss it with the chicken and vegetable mixture until well coated.
  8. Sprinkle the grated Parmesan cheese over the pasta and mix it in.
  9. Stir in the chopped fresh basil and season with salt and pepper to taste.
  10. Cook for an additional 2-3 minutes until everything is heated through and the sauce has thickened slightly.
  11. Remove from heat and serve the chicken pasta hot.

Read More: Experts Warns Against Dunking Biscuits In Tea

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Google Pixel Fold: Beating Samsung For Top Foldable Phone?

Google Pixel Fold: Beating Samsung For Top Foldable Phone?
Source: The Keywood

Google has entered the foldable phone market with the Google Pixel Fold, and it has surpassed Samsung’s offerings. The Pixel Fold has a stellar front display, exceptional camera system, intuitive multitasking capabilities, and a higher price tag of $1,800.

Toppling the Reigning Champion

For some time, Samsung’s Galaxy Z Fold series held the throne in the foldable phone category. However, the Google Pixel Fold has emerged as a strong contender, knocking the Galaxy Z Fold 4 off its pedestal.

A Wider and Brighter Front Display

One standout feature of the Google Pixel Fold is its wider aspect ratio on the front display compared to the Galaxy Z Fold 4. Despite having a smaller cover display, the Pixel Fold offers a more comfortable user experience, as apps are easier to navigate without needing to unfold the phone. Additionally, the Pixel Fold boasts a brighter cover display, reaching 1,172 nits of brightness in lab tests, compared to the Galaxy Z Fold 4’s 870 nits.

pixel fold, google's first foldable phone, opens up to 7.6-inch widescreen OLED display
Source: DesignBroom

Superior Camera Capabilities

The Pixel Fold’s camera system lives up to the high standards set by Google’s Pixel lineup. Competing against the likes of the Galaxy S23 Ultra, which tops the list of best camera phones, the Pixel Fold emerges victorious in many aspects. Low-light photography, for instance, demonstrates the Pixel Fold’s prowess, capturing brighter images with greater detail and color accuracy compared to the Galaxy Z Fold 4. The Pixel Fold also boasts a powerful 5x telephoto zoom lens, although it falls behind Samsung in terms of macro photography. Nevertheless, the overall camera performance of the Pixel Fold is exceptional.

Sleek and Gapless Design

When it comes to design, the Google Pixel Fold stands out with its slim profile among book-style foldable phones. Measuring just 0.2 inches thick when open, it provides a comfortable grip when utilizing the large 7.6-inch internal display. Although slightly heavier at 10 ounces compared to the Galaxy Z Fold 4’s 9.28 ounces, the Pixel Fold compensates with its lack of a visible gap when closed. This design feature prevents debris from entering the phone when stored in a pocket or bag and enhances its overall aesthetic appeal. In addition, the Pixel Fold’s hinge operates smoothly and silently, in contrast to the creaking experience reported by some users of the Z Fold 4.

Extended Battery Life

Despite receiving some complaints regarding battery life, the Google Pixel Fold has performed admirably during my testing. In the Tom’s Guide Battery test, which involves continuous web surfing over 5G, the Pixel Fold achieved an impressive duration of 10 hours and 21 minutes on the main display with a 60Hz refresh rate. In comparison, the Galaxy Z Fold 4 lasted 9 hours and 17 minutes under the same settings. The Pixel Fold’s longer endurance offers users an extra hour of usage, a significant advantage when it comes to all-day productivity and enjoyment.

Google Pixel Fold Release Date and Price Leaks Ahead of Annual Developer Conference - IGN
Source: IGN

Pros

  • Wider and brighter front display
  • Exceptional camera capabilities
  • Sleek and gapless design
  • Extended battery life

Cons

  • High price tag
  • Some complaints about battery life

With the introduction of the Google Pixel Fold, the landscape of foldable phones has undergone a seismic shift. Outperforming Samsung’s flagship foldable device, the Pixel Fold impresses with its wider and brighter front display, exceptional camera capabilities, sleek design, and extended battery life. While the Galaxy Z Fold 5 may bring new improvements, the Google Pixel Fold’s current standing as the top foldable phone is well-deserved. As the market evolves, the Pixel Fold’s success underscores the intense competition and innovation in the realm of foldable devices, ultimately benefiting consumers with more advanced and exciting options.

Stay tuned to Brandsynario for the latest news and updates.

Eid-ul-Adha Telefims That Will Keep You Entertained

Eid-ul-Adha Telefims That Will Keep You Entertained

Eid & Pakistani telefilms are a match made in heaven. Growing up when there was no Netflix or Amazon we used to be glued to our screen all day long to watch our favorite telefilms. While the essence of spending quality screen time is now left to binge-watching Netflix series, the memories can surely be recreated and reignited. This Eid-ul-Adha, plan a telefilm marathon with your family and be sure to spend a great time with our favorite pick for Eid-ul-Adha telefilms.

1. Mera Dil Meri Marzi

Nadia Afghan, Neelum Muneer, and Affan Waheed star in this comedic telefilm. While the trailer for the film has not been released as of yet, we can’t wait to see Neelum and Affan gracing our screens together for the first time.

Read More: Squid Game Reveals Cast For Season 2

2. Heer Majno

Usama Khan and Azekah Daniel will be the lead roles in the Eid telefilm Heer Majno. The story is about a couple who ends up falling in love after experiencing a hostel life together.

3. Ye Tou 2 Much Hogaya

Geo TV’s telefilm will be featuring a new on-screen couple as Alizeh Shah and Saad Qureshi take the lead roles. If you are expecting it to be a clichéd rom-com then you need to watch it for a twist.

4. Good Morning Sasu Maa

Produced by Hum TV Good Morning Sasu Maa is going to be a breath of fresh air with Sania Saeed, Muneeb Butt, and Madiha Imam in lead roles. The telefilm is going to feature a hilarious take on our trending morning shows and the trailer seems very promising.

5. Fakhroo Ki Dulhaniya

Fakhroo ki dulhaniya will be featuring Shahzad Sheikh & Madiha Imam in lead roles. The story will be about a newlywed couple who will navigate their life with their inlaws which surely will be fun to watch.

Image source: geo

6. Budhi Ghori Lal Lagam

Budhi Ghori Lal Lagam is about an old couple who gets to enjoy their life after a while and be a kid at heart. Leading roles will be played by Simi Raheel and Salman Shahid and the drama is going to be hilarious, to say the least.

Image source: geo

Watch out for the film to see if they can survive Eid together at their inlaws.

Read More: Netizens Are Bashing ‘Prankster’ Nadir Ali For All The Right Reasons

Stay tuned to Brandsynario for the latest news and updates.

Gol Gappa Ice cream – A Foodie’s Dream Or Nightmare?

Gol gappay is everyone’s favorite street food and if you are not a gol gappa or pani puri fan, we think you’ve never had one. After shopping in busy markets, gol gappay is the first thing on every person’s mind. But the standard sweet and sour gol gappayGol-Gappay is being taken over by ice cream and we have mixed emotions after looking at these.

Ice Cream Gol Gappa- Hit Or Miss?

While ice cream is a dessert often enjoyed alone, foodies often try it with several other desserts. While the combination of ice cream with other desserts is often delicious, it doesn’t pair as well with savory treats. However, a vendor in India is serving Ice cream gol gappas and by the looks of it – it sure is a miss.

Ice cream gol gappa combined the crispy texture of gol gappa with the creamy and cold taste of ice cream. To make this unique treat, the traditional puris are filled with a scoop of ice cream instead of the usual water and chutney mixture. The result is a combination of sweet and savory flavors, as well as a contrast in temperatures.

Read More: Pakistani Guy Shares How He Challenged Pizza Hut Back In The Days

While gol gappa ice cream is a no-go but the way the snack is prepared matters a lot. In this particular video, the vendor is topping the ice cream with a mixture of savory snacks. However, in our opinion, the ice cream would’ve tasted much better with a few choco and brownie bits on top. Meanwhile, the crunchy texture of gol gappa can also be enhanced with some chocolate drizzled on top. While we have shared our take on the ice cream gol gappa, let us know how you will enjoy them in the comments below.

Read More: Pakistanis Are Now Choosing Great Pulao Over Great Biryani

Stay tuned to Brandsynario for the latest news and updates.

China Is Offering Fully-Funded Scholarships For Pakistani Students

Source: startup PK

Nanjing University of Information Sciences and Technology (NUIST) has taken a commendable step towards assisting Pakistani students in developing their research capacity to address the urgent climate crisis. In collaboration with various Pakistani institutions, NUIST is offering fully funded scholarships in the field of Climate Change and Environmental Governance. This initiative aims to equip young scientists with the knowledge and skills necessary to combat climate change and its detrimental effects on Pakistan’s environment and population.

Collaborative Efforts

Confirming the news, Professor Dr. Tong Jiang, Executive Director for the Research Institute of Climatic and Environmental Governance at NUIST, highlighted the institution’s commitment to this cause. NUIST has signed a Memorandum of Understanding (MoU) with the National University of Sciences and Technology (NUST) to foster scientific research collaboration and facilitate the exchange of students and faculty. Additionally, NUIST is expanding its research cooperation with other renowned Pakistani universities, including Quaid-e-Azam University, COMSATS University Islamabad, and the Pakistan Meteorological Department.

HEC announces Chinese Government Scholarships CSC 2023
Source: Eduvision

Research Opportunities and Focus

The fully funded scholarships offered by NUIST provide Pakistani students with the opportunity to engage in groundbreaking research related to climate change and environmental governance. Dr. Jiang emphasized that the program welcomes young scientists specializing in climate change and climate risk studies from Pakistani universities. These students will be admitted to NUIST to conduct research on pressing issues such as water shortage and tipping points caused by climate change.

Water Shortage and Climate Change

Pakistan has been grappling with an increasing water shortage, as reported by the United Nations. The depletion of water resources can be attributed to various factors, including population growth and deficiencies in water management mechanisms. Given that Pakistan’s economy heavily relies on agriculture, water scarcity poses a significant challenge to the country. NUIST’s research will focus on developing strategies to mitigate the impacts of climate change and reduce water shortages, helping safeguard Pakistan’s agricultural sector and its overall economic stability.

Air Pollution and Smog

Dr. Jiang also addressed the critical issue of air pollution and smog, which contribute to Pakistan’s deteriorating air quality. Industrial emissions, vehicular emissions, domestic emissions, construction-related dust emissions, smoke from brick kilns, and soot from burning agricultural waste are among the major causes of poor air quality. To combat this, he suggested several solutions, including relocating industries from cities to designated industrial areas, transitioning to renewable energy systems, promoting affordable public transportation, implementing large-scale tree plantation drives, and improving livestock and waste management practices in urban areas.

The Smog-Choked Ancient Capital: Facing Xi'an's Air Quality Issue
Source: Asia Pacific

Nanjing University of Information Sciences and Technology’s decision to offer fully funded scholarships to Pakistani students in the field of Climate Change and Environmental Governance demonstrates its commitment to combatting the climate crisis. By collaborating with esteemed Pakistani institutions, NUIST is fostering research collaboration and knowledge exchange to address critical environmental challenges faced by Pakistan.

Through research and innovation, the scholarship recipients will play a crucial role in developing sustainable solutions to water scarcity, air pollution, and other climate-related issues. This initiative will not only benefit Pakistan but also contribute to the global fight against climate change, underscoring the importance of international cooperation in addressing this pressing global challenge.

Stay tuned to Brandsynario for the latest news and updates.

“Is she high?” Alizeh Shah’s Recent Video Is Raising Eyebrows

"Is she high?" Alizeh Shah's Recent Video Is Raising Eyebrows

Alizeh Shah the young, fun-loving, bright star is one of the most aspiring yet bashed actresses in the industry. This is mainly because of her alleged plastic surgeries and the way she changed her appearance drastically. She was criticized for losing weight and becoming skinnier than ever.

She then proceeded to get procedures and enhancements done to her face giving her a more Korean Japanese look which further agitated the “moral police” of Pakistan. Fans told her that she was doing immoral and indecent things. However, many argue that she’s just enjoying her life and maybe doesn’t deserve all the negativity she gets.

Image Souce: Daily Ausaf

This is one of her earlier pictures from when she was just a newbie in the Pakistani film and drama industry. This is how she looks now.

Now some people may like the old her and some may like the new her and that totally everyone’s own opinion. But her actions are what people don’t like about her which is why her recent video has been making rounds on the internet. Here watch the video.

She can be seen in a white tank top and white sheer net robe with a black corset where she is just in a silly goofy mood and is dancing. Little did she know that she would offend so many people. Fans called her out for her scanty attire and her dancing like a “crazy” person. But can only crazy people dance?

Now this can be a total matter of opinion but many people argue that she is just a fun-loving and energetic person and that people on the internet should have more tolerance rather than bashing someone for their life choices. What a girl wears is no one’s opinion but Pakistan fans definitely have an opinion that they also like to vocalize all the time. Here’s what fans had to say.

What are your thoughts on this? Let us know in the comments below.

Stay tuned to Brandsynario for more news and updates.

Beechtree’s Photo Goes Viral – Is It An Actual Concern?

A photo that has gone viral on social media from Beechtree’s website is receiving mixed reviews from the public. Meanwhile, the majority are not sure if it is something that should be taken into consideration.

Beechtree’s Photo From the Website 

Beechtree’s photo from the website shows a picture of an article but what caught the netizen’s eyes are the feet of the model. The article shown in the picture is a pair of black embroidered trousers. The model is seen wearing these trousers along with plain sandals.

However, the feet of the model didn’t sit well with the public for merely not meeting the marketing criteria. According to the post updated on social media, the picture raises concerns about the level of oversight and coordination among the different teams involved.

Take a look at the post below.

Read More: Want To Know Where To Buy The Best Shalwar Kameez

The post also highlighted the lack of optimal presentation along with poor selection of the image which doesn’t seem to be edited. However, the question which rises here is whether all the pictures of feet on social media need to be edited and would that edited picture would have made any difference in the sale of the article.

Comments From The Post

Taking to the comments section of the post, social media users raise concerns about questioning the smallest details and whether editing was needed or not. Meanwhile, others also mentioned that the need for hiring fair-skinned models with perfectly pedicured feet has set an unrealistic beauty standard for the industry.

Here are some of the comments from the post below.

Image source: Facebook
Image source: Facebook
Image source: Facebook

While the opinions might be different based on people’s preferences, the need for making a big deal out of something is certainly not needed and this picture reminds us of the fact that social media has certainly led us to believe that the world revolves around pretty aesthetically pleasing pictures and nothing more.

Read More: Alibaba.com Supports ‘Made in Pakistan’ Expo Lahore

Stay tuned to Brandsynario for the latest news and updates.

Does Makeup Define Age In The Industry?

People watching the show “Baby Baji” think that Aina Asif, a young actress, doesn’t look good with heavy makeup. Aina became famous when she was only thirteen years old for her role in the drama “Hum Tum.” She has also acted in other popular dramas like “Pinjra” and “Pehchan”.

Aina has a lot of followers on social media because of her performances in popular TV shows. But does makeup really define a girl’s age? Yes, makeup can sometimes make you look older or younger depending on the look that you’re going for. For example, Aina looks way younger on her Instagram than she does on television dramas.

Baby Baji 

In “Baby Baji,” Aina plays the character of Saman, a young girl who is very much involved with her neighbor’s family. She loves a boy named Waleed and wants to marry him. Some viewers think that both Aina and Fazal, who plays Waleed, look too young to portray characters in a romantic relationship. Fans even criticized the team for showing young love on television. They also noticed that Aina Asif, who is still young, wears too much makeup and looks older than her age.

Some people on social media think that Aina wears heavy makeup because she wants to play a lead role. Many even advised her not to waste her innocence by acting in mature roles. Fans questioned why Aina, who is just a child, wears so much makeup. They said that she is only fifteen and is a minor but looks like she’s in her twenties because of her makeup and the mature characters that she portrays.

Here have a look at some of the things people had to say.

Now, Aina is definitely a very confident and talented young lady and definitely deserves all the praise she gets. But if she wears “loud” makeup for a role, is it her fault and does she deserve all the negativity? Or is it just a requirement for her role? Regardless of all of this, people need to understand that makeup is a form of art and not an age marker. It simply helps one get into character, feel better about themselves, or is just a necessity when you’re in showbiz. Maybe people on the internet really need to cool off.

What are your thoughts on this? Let us know in the comments below.

Stay tuned to Brandfsynario for more news and updates.

10 Things All Passionate Chai Lovers Can Relate To!

Pakistani’s breathe chai and chances are you are one of them too. Which is why we just couldn’t go without recognizing out love for Chai and had to come up with this.

So if you’re a chai obsessed person, you can relate to our list of things, only tea lovers will understand.

1 You Can’t live Without the FIRST CUP OF THE DAY

The first thing that crosses your mind in the morning is the huge hot cup of Tea that you will be gulping down soon with your delicious paratha!

2. 1 CUP IS NEVER ENOUGH

As a chai obsessed person, you know that 1 cup is just never enough to satisfy that tea lover inside you.

3.  CHAI-BISCUIT COMBO IS the best!

You don’t always need fancy sandwiches to go with your cup of Tea. Biscuits are the perfect partner for a hot cup of steaming tea.

4. DHABA KI CHAI is Love at First Sight!

If you want the real deal, go down to the Dhaba at the end of your street for the perfect chai ka cup!

5. You belong to the Ultimate Tea Team

This tea-lover’ team meets every night at that specific chai-cafe for a hot cuppa and gossips!

6. Tea IS YOUR GO-TO DRINK!

Coffee, juices, and sodas are like such a last year!

7. Your Partner in Rain!

A rainy day, breezy winds, and that perfectly brewed cup = absolute bliss!

8. It is your PERFECT BOOK COMPANION

Your favorite book along with a cup of Tea becomes a million times enjoyable

9. People who don’t like Tea are your Arch Enemies!

How can one not like Tea? Instantly ‘un-friend’ those losers!

10. You Can’t Handle it when someone says there’s no more Tea!

It seems like it is the end of the world!

Do you know anyone obsessed with Tea? Tag them in the comments below!

Stay tuned to Brandsynario for the latest news and updates!

Coke Studio Singer Asad Abbas Is In Dire Need Of Help

Asad Abbas has made a lasting impact on the music industry, receiving prestigious honors like the Pakistani Sangeet Icon Award and a Lux Style Award in recognition of his remarkable talent. His exceptional vocal abilities have been showcased as the frontman of the Meekal Hassan Band. Furthermore, Asad Abbas is the creative genius behind the widely acclaimed song “Kadi Aa Mil Sanwal Yar Ve,” which serves as the captivating title track for the popular drama series “Raqs e Bismil.”

Image Source: Minute Mirror

In life, even the most accomplished individuals can suddenly find themselves stripped of their glory and reduced to a state of nothingness and there’s nothing anyone can do about it. Asad Abbas is currently facing an immense crisis that has brought his life to a breaking point. Unfortunately, his kidneys have failed, and he has been suffering in an unwavering struggle against this incapacitating condition, which has also led him to lose his savings over the course of seven years.

In his pursuit of a cure, he has been compelled to sell his two houses, cars, and other valuable possessions. The luxurious lifestyle he once enjoyed has now been replaced by a desperate need for assistance as he strives to raise five crores for his treatment in the United States.

Condolences

Moved by Asad Abbas’s appeal, fellow actor Imran Ashraf took to Instagram, using the power of social media to appeal for support on his behalf. Imran Ashraf, known for his empathetic nature, sincerely requests individuals to contribute to Asad Abbas’s cause, enabling him to regain a sense of normalcy and lead a healthy life once again. Other celebrities such as Adnan Siddique have also used their platform to raise money for him. Feel free to donate to help Asad.

Stay tuned to Brandsynario for more news and updates.

New Features Of iOS 17 & How To Use Them

Source: Apple Authority

In the ever-evolving world of smartphones, customization and personalization have become key factors in enhancing the user experience. With the release of iOS 17, Apple brings forth a range of exciting features that allow you to personalize your phone calls like never before.

From live voicemail transcriptions to interactive widgets, iOS 17 offers a host of options to make your phone calls more engaging and tailored to your preferences. Let’s delve into some of the standout features that make iOS 17 a game-changer in call customization.

Customize What People See When You Call

With iOS 17, you can now personalize your phone calls by customizing what people see when you call. This feature enables you to set a unique caller ID display, such as a photo or personalized text, giving your calls a personal touch and making them easily recognizable to recipients.

Live Voicemail with Transcriptions

Gone are the days of listening to long voicemail messages. iOS 17 introduces live voicemail, where you can send a call directly to voicemail and receive a live transcript of the message. This allows you to quickly glance at the content of the voicemail without having to listen to it, saving you valuable time.

Top Features in Apple's iOS 17 and iPadOS 17: Compatible Devices, Release Date | WIRED
Source: Wired

All Your iMessage Apps in One Place

iOS 17 makes managing iMessage apps more convenient by consolidating them in one place. A new plus button allows you to access all the things you frequently send, such as photos, audio messages, and your location. Additionally, you can swipe up to view the rest of your iMessage apps, ensuring easy access to all your favorite tools.

Let Your Friend Know When You Arrive Safely

The “Check In” feature in iOS 17 enhances safety and communication with friends and family. It automatically notifies a designated contact when you arrive at a specific destination, such as your home. This feature provides peace of mind to your loved ones by ensuring they are aware of your safe arrival.

Catch-up and Swipe to Reply

Keeping up with lengthy conversations is now effortless with the catch-up arrow feature in iOS 17. This arrow allows you to jump directly to the first message you haven’t seen in a conversation, helping you quickly catch up on missed content. Furthermore, iOS 17 introduces the ability to swipe right on any message to send a reply, streamlining your messaging experience.

Search Filters for Faster Message Retrieval

Finding specific messages within a conversation becomes more efficient with iOS 17’s search filters. By combining various search filters, you can quickly narrow down your search and locate the desired message, saving time and effort.

Enhanced Location Sharing and Viewing

Sharing and viewing locations is now more seamless with iOS 17. By utilizing the plus button, you can easily share your location or request a friend’s location within a conversation. When someone shares a location with you, you can view it directly within the conversation, eliminating the need to switch between apps.

Audio Message Transcriptions

Audio messages become more accessible with iOS 17’s transcription feature. As you receive an audio message, it is automatically transcribed, allowing you to read the message in real-time. This feature is particularly useful in situations where listening to an audio message may not be feasible.

One-Stop Sticker Drawer

iOS 17 brings all your stickers together in one place with the new sticker drawer. This drawer gives you easy access to all your Live Stickers, emoji, Memoji, and other sticker packs. Moreover, your stickers sync with iCloud, ensuring they are available across all your Apple devices.

Create One-of-a-Kind Stickers

Express your creativity with iOS 17’s ability to create personalized Live Stickers. You can now use your own

iOS 17: All the Features Apple Is Adding to Your iPhone - CNET
Source: CNET

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Corporate Sustainability Reporting Has Improved Dramatically

In Lahore, on June 26, 2023, the corporate reporting of sustainability-related information takes a significant step forward with the publication of two ground-breaking global standards.

ACCA welcomes the publication of two standards from ISSB (the International Sustainability Standards Board) IFRS S1 General Requirements for Disclosure of Sustainability-related Financial Information and IFRS S2 Climate-related Disclosures.

Helen Brand, ACCA chief executive, said: ‘The launch of these first two global sustainability standards is an important and significant step forward in business reporting, providing a global baseline for comparable information on sustainability issues, which will help investors, financial markets and society more widely. The focus they provide will help drive the positive changes we need in the way businesses operate in the face of the threat of climate change.

ACCA will continue to support the ISSB’s important work. The influence of the accountancy profession – with its members working inside and advising businesses across the world – means it has a hugely important role to play in creating a better, more sustainable world that works for everyone. Consistent global standards are a key part of that picture and we look forward to playing our role in driving their success.’ 

The first corporate reports aligned with the new standards will be for 2024 reports published in 2025 with the picture varying by jurisdiction. In some jurisdictions, large and listed companies and public interest entities will be required to publish sustainability reports as early as 2025. And SMEs may well be required to provide sustainability reporting as part of value chain reporting.

Assad Hameed Khan, head of ACCA Pakistan, said: ‘These standards will make sustainability reporting more consistent, connected and meaningful. Importantly, they mark the early stages of the work accountancy professionals are achieving in driving systematic changes in sustainability reporting and its integration with financial reporting. They will drive wider changes too as sustainability reporting is likely to drive sustainability-led strategies, and there will be operational changes required to implement them and their reporting. Investors will see this as the start of providing the information they require to allocate capital more efficiently and responsibly.’ 

‘We look forward to continuing to work with the ISSB and other stakeholders in playing our part to build sustainability reporting capacity and tackle the climate emergency.’

Building on the framework for Integrated Reporting <IR>, IFRS S1 emphasizes the need for consistency and connection between financial statements and sustainability reporting. Those using the standards are expected to explain linkages in information and use consistent assumptions.

IFRS S2 incorporates The Task Force on Climate-Related Financial Disclosures (TCFD) recommendations and guidance including the structure of governance, strategy, and risk management metrics/targets.

Companies that are already reporting by TCFD are well on their way to complying with ISSB.

ACCA has been closely involved with the creation of the standards and has worked with the ISSB to improve and refine the original draft standard. We also continue to work to develop the accountancy profession’s role in driving sustainability, for example through our ‘Accounting for a better world’ agenda for action, which seeks to drive and highlight the role of accountants in creating a fairer and more sustainable world.

Sustainability has been part of the ACCA Qualification since 2013, when Integrated Reporting <IR>, was added to the syllabus. In addition to sustainability reporting, the syllabus now includes topics such as social and environmental assurance, environmental tax, and internal control and management systems for sustainability and environmental reporting. We also offer a wide range of CPD courses in this area.

Stay tuned to Brandsynario for more news and updates.

Hareem Shah To Sacrifice A Politician Before Eid?

Hareem Shah To Sacrifice A Politician Before Eid?

Hareem Shah is back again at it after her “leave no stone unturned” press conference yesterday where she went on to expose all politicians and reveal their true faces to the public. She mentioned major names that were bleeped out to keep anonymity but one can guess for sure. Hareem also talked about how she knew this information because of her “friendships” with them. She even claimed she had proof to back everything she was saying. Now her new statement is truly controversial. Have a look.

Attention Scheme?

Now many people think of Hareem Shah as an attention seeker and believe that almost everything she does or says is a stunt she pulls off for footage and fame. This could very well be another one of her “fiascos” but if it isn’t then the people on the internet are in for a major ride. Only time will tell what is about to happen.

Stay tuned to Brandsynario for more news and updates.


Hareem Shah has yet again opened up a Pandora’s box of all the dirty secrets that she has been rumored of being a part of. This also involves many popular celebrities and politicians. But last night, Hareem Shah woke up and decided to choose violence when she went live on air on all major news channels to expose all politicians she has ever been “involved” with. Now these could all be rumors and biased made-up accusations but with politicians and people like Hareem Shah, can you ever be too sure?

Here is her full press conference where she talks about all of the “stuff” that she isn’t supposed to. All the names have been bleeped out for obvious reasons. The social media influencer talks about how the public would start hating their leaders if they had the slightest idea of the things they do behind the camera.

She even says that she will be meeting the former Prime Minister of Pakistan in the next two days. Upon being asked if she would stand as a candidate from any political organization, she stated that her loyalties lie strong with the former prime minister despite getting many threats from opponent parties.

Sandal Khattak Fiasco 

Image Source: Brandsynario

Hareem also mentioned how the FIA supported her with the defamation case against her by her ex-best friend Sandal Khattak and even claimed that if she had been wrong, she would’ve been behind bars but since she isn’t, it means that she was right. Hareem Shah also bashed Sandal Khattak saying that she would never defame her simply because there is nothing she is famous for.

What are your thoughts on this? Let us know in the comments below.

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Namal University Cricket Ground To Be The Most Beautiful In Pakistan

Namal University Cricket Ground To Be The Most Beautiful In Pakistan

The picturesque grounds of Namal University near Mianwali, Pakistan, are set to become a haven for cricket enthusiasts from around the world. Former Pakistan captain and Prime Minister Imran Khan recently shared glimpses of the ground on his Twitter account, generating excitement and anticipation among cricket lovers.

Imran Khan’s Vision and Hope for Completion

Imran Khan, the chairman of the Board of Governors of the Namal Education Foundation. He expressed his optimism for the completion of this remarkable project. He believes that the Namal University cricket ground will become a standout venue not just in Pakistan but on a global scale. Sharing pictures of the ground from various angles, Imran Khan showcased the breathtaking views that surround the area.

Imran Khan Promises Namal's Cricket Ground to be the Most Beautiful in Pakistan
Source: Instagram

A Captivating Setting

On one side of the ground lies the crystal blue water of Namal Lake, while the other side is adorned with majestic hills, providing a picturesque backdrop to the cricket matches. The scenic beauty combined with the passion for cricket creates a winning combination that will undoubtedly captivate players and spectators alike.

Namal Knowledge City: An Ambitious Project

The development of the cricket ground is part of the larger Namal Knowledge City project, which aims to create an Oxford-style educational environment in the heart of Pakistan. Inaugurated by Imran Khan in 2019 during his tenure as the Prime Minister of Pakistan, Namal Knowledge City is a testament to his vision for providing an unparalleled setting for intellectual pursuits and holistic education.

A Haven for Cricket Enthusiasts

The completion of the cricket ground will undoubtedly enhance the overall appeal of Namal University. With its captivating natural beauty, the ground will attract not only cricket enthusiasts but also tourists and nature lovers from all over the world. The serene surroundings and idyllic landscape offer a unique opportunity to enjoy the sport in a tranquil and picturesque environment.

Opportunities for National and International Cricket Events

The completion of this project will open up avenues for hosting national and international cricket events, attracting teams from around the globe. With its state-of-the-art facilities and stunning surroundings, the Namal University cricket ground will position itself as a sought-after destination for cricket matches and tournaments.

Namal Cricket Mela
Source: Namal

Anticipation and Excitement

As the project nears its completion, anticipation continues to grow. Cricket enthusiasts are eagerly waiting to witness the beauty and grandeur of this remarkable ground. Imran Khan’s vision for Namal University and his passion for cricket have converged to create a truly remarkable venue that will not only promote the sport but also showcase the natural beauty of Pakistan.

The scenic cricket ground at Namal University near Mianwali is poised to become one of the most stunning venues for cricket in Pakistan and the world. With its breathtaking surroundings, including the mesmerizing Namal Lake and majestic hills, this ground will offer a unique experience for players and spectators alike. The completion of this project will mark a significant milestone in Pakistan’s cricketing landscape and contribute to the country’s growing reputation as a hub for sports and natural beauty.

Stay tuned to Brandsynario for the latest news and updates.

Pakistan Digital Awards Names Synite Digital As Pakistan’s Digital Agency Of The Year 2022-23

Pakistan Digital Awards 2023

Synite Digital, a leading integrated media communication company and part of the Synergy Group, has been crowned Pakistan’s Digital Agency of the Year for 2022-23 at the renowned Pakistan Digital Awards (PDA) ceremony. This remarkable achievement marks their second consecutive win, solidifying their position as a top player in the industry.

The PDA engages a highly distinguished panel of experts to evaluate and rank the best campaigns in the country. This jury comprises many Digital Transformation experts, Marketing chiefs, leading executives in corporate communications and social media management, along with Chief Technology Officers from the most prestigious enterprises.

Ahmed H. Kapadia, Chairman and CEO of Synergy Group, congratulated the Synite team and stated, “Synite has continued its winning streak, as it also won multiple accolades at last year’s Pakistan Digital Awards ceremony in 2022. The work speaks for itself – the ideation capabilities, brand-building mindset, digital expertise, and executional excellence are what make Synite stand out from the others. We are committed to quality and excellence, and I thank all the local and multinational brands for trusting Team Synite.”

At the Pakistan Digital Awards, Synite Digital achieved outstanding success, receiving a total of eight awards. Their accomplishments ranged from winning Best Digital Agency of the Year and Best Digital Media Team of the Year to securing victories in various campaign-specific categories. They demonstrated their creative prowess with awards for Best Social Media Campaign on Instagram, for Suzuki Pakistan’s “My Suzuki My Story,” and on Twitter, for KFC’s “Feel Good.” Synite’s strategic initiatives were recognized with the Best Accelerator Program award for the Standard Chartered Bank Women in Tech campaign and the Best Digital Trading Team Award for Domino’s Pakistan. Furthermore, their innovative solutions were acknowledged with the Best Payment Technology/Solution Provider award for Faysal Bank’s Payoneer campaign.

In a remarkable dual triumph at the Pakistan Digital Awards, Synergy Group’s creative powerhouse, Synergy Advertising, received two prestigious accolades. As one of Pakistan’s pioneering ATL agencies that has successfully undergone digital transformation, the agency stood out with its exceptional work. Their creativity shone through in the Short Form Web Video category with a compelling campaign for HABIBMETRO Bank during Pakistan’s Independence Day, and they showcased their global influence by winning the Best Global Reach category with the State Bank of Pakistan’s Roshan Digital Account Campaign.

Last year, at the PDA 2022 ceremony, Synite won seven coveted awards, including Digital Agency of the Year, Best Social Media (for Shell Pakistan’s campaign), Best Digital Trade Award (for Domino’s), Best CSR Campaign (for KFC), Best Short Web Video (for Suzuki), and Best Small Budget Digital Campaign and Best E-Commerce Award (for Faysal Bank). Over the years, Synite has also received two Effie Awards and other significant honors.

Hareem Shah’s Swimming Pool Video Is Raising Concerns

Hareem Shah always manages to stay in the news and that’s nothing new. Another day, another Hareem Shah story for people to talk about. She is probably one of the most controversial and talked about yet also one of the most despised women in showbiz. She has been criticized for her bold videos, clothing, and statements. She has also been affiliated with different political parties and is rumored to have “non-professional” relationships with different politicians. Currently, her new video on Twitter has been making rounds on the internet.

Hareem Shah posted a video of herself enjoying a pool and she captioned her video asking her audience “itni garmi kyun hai?” I mean it definitely is really hot in the country and a pool day is something everyone would love but does it mean we start posting such videos? Although this is just an opinion, these things are exactly the reason why Hareem Shah is not seen as a “decent” woman.

Pakistani Society  

The Pakistani fandom is very scrutinizing and criticizing but thats because of all the norms and the traditions that are deeply set in within. Especially for females in the showbiz industry, there is a very fine line between what they can do and cannot and whether it is acceptable or not. But then again, these boundaries are totally set by the people and no one is entitled to live by these to live by them.

Image Source: Reviewit. pk

Previously, too, Hareem Shah had a very private video leaked of her apparently by her ex-best friend Sandal Khattak. The whole nation shamed her for her video and a huge controversy was caused because of it which led to her making a response video with her husband saying it was a whole plot against her to defame her. Well, why she does things like this is something only she knows.

Let us know your thoughts in the comments below.

Stay tuned to Brandsynario for more news and updates.

 

Zong 4G and MCB Bank Forge Innovative Partnership for Enhanced User Experience

In Islamabad on June 26, the leading telecom provider Zong 4G in Pakistan is pleased to announce a strategic alliance with MCB Bank, one of the most well-known financial organizations in the nation. Through this partnership, clients will have access to a degree of convenience and ease in controlling their mobile services that are unrivaled in the industry.

The seamless integration of Zong 4G’s bundles and recharge services into the user-friendly MCB App is the main goal of this relationship. By removing the need for multiple platforms and streamlining their mobile service experience, this integration enables Zong users to simply access and manage their mobile service packages from the MCB App.

Customers will be able to easily recharge their accounts and activate additional packages within the comfortable and safe setting of the MCB App thanks to the integration of Zong 4G’s services. This partnership effectively demonstrates Zong 4G’s dedication to providing top-notch services and improving the entire customer experience.

Zong 4G’s official spokesperson talking about the partnership said, “We are thrilled to partner with MCB Bank to offer our valued customers a seamless and user-friendly experience in managing their Zong 4G services. Through this integration, we aim to provide our users with a convenient, secure, and efficient platform to access and control their mobile bundles, further strengthening our commitment to delivering unmatched services in Pakistan.” 

MCB Bank has long been recognized for its innovative banking solutions, and this collaboration marks a significant milestone in the bank’s digital transformation journey. The integration of Zong’s services into the MCB App further amplifies MCB Bank’s commitment to offering its customers a comprehensive range of services under one roof.

“At MCB Bank, we are constantly exploring opportunities to meet the evolving needs of our customers and to provide them with innovative solutions. This strategic partnership aligns with our mission to create a comprehensive and seamless digital ecosystem for our customers. We are excited about the possibilities this collaboration brings and the positive impact it will have on our customers’ lives”, said Syed Jaffar Abbas Shirazi, Division Head Digital Channels & Branchless Banking, MCB Bank at the signing ceremony held at MCB House, Lahore.

Zong 4G and MCB Bank’s partnership set a new benchmark in the industry, highlighting their commitment to harnessing technology to improve customer satisfaction and streamline processes. This collaboration will undoubtedly revolutionize the way Zong 4G users interact with their mobile services, making it more convenient and accessible than ever before.

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World Drug Day 2023: Shattering Myths, Inspiring Change

World Drug Day is an annual event observed on June 26th to raise awareness about the global drug problem and promote efforts to combat drug abuse. In 2023, the theme for World Drug Day is “People first: Stop stigma and discrimination,” with a focus on shattering myths and inspiring change. This theme highlights the importance of treating individuals who use drugs with compassion and understanding, rather than stigmatizing or discriminating against them.

World Drug Day – Theme For 2023

The theme “People first: Stop stigma and discrimination” emphasizes the need to prioritize the well-being and human rights of individuals who use drugs. It calls for a shift in public perception and policies towards drug users, moving away from judgment and punishment and towards empathy, support, and access to comprehensive healthcare services.

Image source: times of India

By focusing on shattering myths, World Drug Day aims to challenge misconceptions and stereotypes surrounding drug use. These myths often contribute to the stigmatization of individuals who use drugs and hinder effective responses to drug-related issues. Promoting accurate information and evidence-based approaches is crucial to dispel myths and foster understanding.

Read More: Sonya Hussyn Reveals Her New Character For Upcoming Project

Inspiring change is a key aspect of the theme, emphasizing the need for transformative action in addressing the global drug problem. This involves advocating for policies and practices that prioritize harm reduction, prevention, treatment, and social reintegration. By promoting an inclusive and non-discriminatory approach, World Drug Day seeks to empower individuals and communities to overcome the challenges associated with drug use.

Image source: ndtv

Overall, the theme “People first: Stop stigma and discrimination” for World Drug Day 2023 underscores the importance of addressing drug-related issues with a focus on human rights, empathy, and evidence-based approaches. By challenging myths, inspiring change, and promoting inclusivity, this theme aims to contribute to a more compassionate and effective response to the global drug problem.

Read More: Unethical Practices Of Pakistani Podcasters – Will They Ever Learn?

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