Zameen’s Parent Company EMPG Acquires Lamudi Global, Enters Philippines, Indonesia & Mexico

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May 12, 2020

3 Ways to Look After Your Car’s Cooling System — Image Source: Bluestar Inspected

Whether you are an experienced driver or a new one, in both cases, it is very crucial to understand the importance of your car’s cooling system. A car engine produces a lot of heat when it is running and must be cooled continuously to avoid engine damage.

Generally, this is done by circulating coolant liquid, usually water mixed with an antifreeze solution through unique cooling passages. Some engines are cooled by air flowing over finned cylinder casings.

In a country like Pakistan, where the summers are sweltering, the cooling system becomes a critical part of the drive. Because the temperature can surge to over 40 degrees Celsius, a reliable and well maintained cooling system may very well be the difference between a well-running engine and one that can self-implode.

Here are a couple of tips to help you maintain a properly functioning cooling system.

1. Keep Tabs on the Cooling Fan

The cooling fan is responsible for keeping the radiator cool to prevent over-heating. In case if the radiator is getting too hot, that means your cooling fan may not be working as efficiently as before. In that case, check the fuses and solenoids that connect to the fan to see if they are worn. If need be, join the fan directly to the battery to avoid significant engine damage caused by over-heating.

2. Monitor Fluid Levels

Just like how you need water to stay hydrated, cars require liquids to be able to function smoothly. Moreover, just like how you naturally consume more water in the summers, cars also need more liquids during these months. Once the temperature builds up and the vehicle begins to get warm, the radiator gets pressurized to improve the boiling point of the fluid.

While water is an excellent conductor of heat, a mixture of coolant and water usually works best. Most manufacturers will advise a 100 percent coolant or 50:50 percent coolant to water ratio in their cars. Be sure to ask an expert mechanic for the best coolant for your vehicle before you opt for a random one.

3. Keep Check on the Radiator Hoses

Radiator hoses connect the engine block and the water pump to the radiator and also plays a vital role in keeping the car cool during the harsh summers. Since these hosen are made from rubber, and because of the intense heat that is generated under the hood, they wear and tear eventually. Even the smallest leak or crack in the rubber can lead to a significant issue. Loss of pressure in the cooling circuit can not only a sudden increase in water temperature but can also lead to overheating of the engine. It’s always a good idea to do a visual examination of these hoses.

Know any other essential tips to help look after the car’s cooling system? Share them with us in the comments below.

Stay tuned to Brandsynario for more news and updates.

Khalil-ur-Rehman Qamar Is All Set To Create A Series Similar To Dirilis: Ertugrul

By

Kinza Piracha

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May 12, 2020

Khalil-ur-Rehman Qamar is a name that requires no introduction. He has always been in the spotlight for one reason or another. While the famous writer has been denounced for his stance on topics such as feminism, Qamar is now working on a script similar to the acclaimed Turkish period drama, Dirilis: Ertugrul, that has now become a matter of the moment.

The drama serial Dirilis: Ertugrul is so popular that PM Imran Khan has suggested the nation to watch the show and gain a good knowledge of Islamic heroes. However, sadly the Pakistani entertainment industry hasn’t been able to create a masterpiece like it.

View this post on Instagram

#humayunsaeed and #KhalilurRehmanQamar to team up to produce a show like #ertuğrulgazi, said by #khalilurrehmanqamar on #kirannaz show. Are you guys excited to hear this news? . . . . . . . . . . . . . . . . . @saeedhumayun @krqofficial @ertugrulgazi_official @dirilisdizisi @dirilispakistanifans #EnginAltanDüzyatan #halimasultan #esrabilgiç #esrabilgic #DirilişErtuğrul #Ertugrul #ErtugrulPTVUrdu #ptvhome #ertuğrul #ertugrul #ertuğrulgazi #mehwishhayat #turkey #turkeydrama #turkey🇹🇷 #fahadmustafa #psl #bhaeehazirhai #trending #dramatrending #trends #enginaltandüzyatan #ayezakhan #aimankhan #ptv #merepasstumho #ahmadshah #minalkhan #ayeshaomar

A post shared by pakcelebz (@pakcelebz_official) on May 10, 2020 at 5:15pm PDT

When can we see the play?

The Meray Paas Tum Ho writer announced that he already had a word with the Punjab Nahi Jaungi actor Humayun Saeed concerning the new series, and the duo will be working on a show similar to the renowned Turkish drama.

“Of course, we are thinking of making something like this. Three days ago, I spoke to Humayun Saeed about this, and we have decided to make something,” stated Khalil-ur-Rehman.

The Kaaf Kangana director went on to add, “I have been asking him to work on something like this for the last twelve years, but the problem is we have limitations. We do not have enough facilities. Otherwise, we have brilliant actors.”

The director also mentioned that we are stuck in typical saas-bahu dramas, so we do not pay attention to topics like Ertugrul Ghazi, he went on to say.

When he was congratulated on even thinking about working on a script as grand as the Turkish epic, the writer quickly interrupted and said, “I am not just thinking about it, I am going to start penning the script from tomorrow.”

**Why is Dirilis: Ertugrul talk of the town?**

Ertugrul has given people something to watch outside of English-language Hollywood movies, and it’s based on the life and times of the 13th-century Muslim Oghuz Turk leader, Ertugrul, has taken Pakistan by storm.

Ertugrul was the father of Osman, the founder of the Ottoman dynasty, which ruled a large part of the world for 600 years, and the drama has helped many learn about Islamic history.

Ertuğrul by PTV has crossed 1 million subscribers on YouTube& now the government of Pakistan wants u to help them create history by reaching 6.6million subscribers before May 25th 2020 to make #ErtugrulYouTubeRecord an attempt to make i most subscribed YouTube channel in Pakistan pic.twitter.com/cg1HQQGesJ

— Umar Rao (@umar_says_) May 9, 2020

Let’s see what we have in stores and what does director Khalil-ur-Rehman intends to show the masses. We’re undoubtedly bored of our minds watching the same misogynist Pakistani dramas, and this play might be a fresh breath of air.

Stay tuned to Brandsynario for the latest news and updates.

Now Citizens Can Register Their Cars At Home in Islamabad!

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May 12, 2020

Now Citizens Can Register Their Cars At Home in Islamabad! — Image Source: Zameen.com

The coronavirus pandemic has stirred quite a commotion! Ever since the implementation of the lockdown, life has become a tad bit more complicated.

Nonetheless, authorities are doing everything possible alongside the government to help the citizens with their everyday needs.

Director Excise Islamabad, Bilal Azam, announced that registration teams that usually register cars will now visit homes and carry on the registration process as well as provide number plates.

Azam wishes to implement Prime Minister Imran Khan’s vision of door-to-door service of vehicle registration.

Moreover, the team that will be visiting the residences will consist of National Database and Registration Authority (NADRA) and Excise department officials. He added that this service would come as a sigh of relief for the citizens who will no longer have to visit the excise office.

Moreover, the director shared that this means there will be no more need to wait in queues; the services would now be one call away, which would be set in motion once the lockdown is over.

Previously, Prime Minister Imran Khan introduced several applications providing a variety of 43 different online services to customers. These apps helped the residents of Islamabad avoid the hassle of waiting and avail services like E-policing, emergency services, and other necessary certificates.

Moreover, these apps can also help in the acquisition of domicile, CNIC, and arms licenses while car registration, payment of token taxations, and the residents wouldn’t have to go to offices for death or birth certificates as well.

An Advanced & Digital Pakistan

Even before the premiere took over office, he has talked about his vision for a digitally-advanced, modern, and a tech-savvy Pakistan that can do wonders around the world. The Prime Minister has, from day one, emphasized the importance of introducing new and improved digital solutions to help make lives easier for all Pakistanis.

He launched the Digital Pakistan initiative with former Chief of Staff and Head of Strategic Initiatives on the Next Billion Users (NBU) team at Google Tanya Aidrus.

“E-governance is necessary to curb corruption, which is rampant across the country at all levels, and this initiative will ease the lives of the citizens,” PM Imran Khan said. “Our government will put all-out efforts to promote Digital Pakistan. The future of Pakistan is very exciting. Developments [in the digital arena] are taking place at a fast pace, and in the times to come everything would be done through a mobile phone.” He added.

The vision sets Pakistan’s digital ambition and has been designed both for the government and the private sector to work towards a digitally progressive and inclusive Pakistan. According to a statement, it brings together multiple initiatives that the government has already kicked off, and identifies additional focus areas that it will initiate in the coming months. Its strategic pillars are access and connectivity, digital infrastructure, digital skill and literacy, innovation, and entrepreneurship.

What do you think about this decision? Share your thoughts with us below.

Stay tuned to Brandsynario for more news and updates.

Digital Voice Technology Gains Momentum Amidst Pandemic Crisis!

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May 12, 2020

Digital Voice Technology — Smartphones are not the only technology that have picked up pace, over the years digital voice technology has also become a keen interest for many

Technology is fantastic, especially the fact that humans have come a long way in groundbreaking tech in a short time.

The world’s first smartphone was invented in 1992 and was available for sale in 1994. Over the years, manufacturers become more innovative, as they shredded the bulky bodies, they introduced new features that our parents and many of us would not have thought to be possible.

Fast-forwarding to now, foldable phones with bezel-less displays, with water-proof technology and a virtual assistant, have become common.

Smartphones are not the only technology that has picked up the pace; over the years, digital voice technology has also become a keen interest for many individuals.

Smart Digital Appliances

It is incredible how digital voice tech is no longer just limited to smartphones but has now become an essential part of life. Who knew that one day it would help you navigate your way to your destination, or will remind you of tasks needed to be done, or remember your favorite song!

Voice assistants can already do a lot for you, from placing orders, to helping you shop, closing lights, thermostats, to even changing the TV channel!

Use of Digital Voice Technology Amidst the Coronavirus Pandemic

With the novel coronavirus pandemic upon us, this has got us thinking, is digital voice tech the best way forward from here on out?

Coronavirus is spread by one human to another via human contact, to prevent it from spreading further, governments have issued SOPs directing people to stay away from each other. Companies have changed their ways of marketing. The food industry has changed its method of delivering, as well.

According to analyst Jonathan Collins of ABI Research the pandemic is likely to provide “additional motivation and incentive for voice control in the home that will help drive awareness and adoption for a range of additional smart home devices and applications,”

ABI estimates that voice control device shipments for smart home devices hit 141 million last year, and in 2020 will grow globally by close to 30 percent.

On the other hand, Juniper Research estimates 4.2 billion devices in use this year, growing to 8.4bn by 2024, with much of the interactions on smartphones.

What will be the Future?

According to Collins, there will be a vast surge in smart locks and doorbells, along with other intelligent home systems, to eliminate the need for personal contact and face-to-face interactions because of COVID-19.

Avi Greengart, a technology analyst and consultant with Techsponential, shared that although there is no data available as of yet, “anecdotally, voice assistant usage is way up” as a result of the lockdown.

“Looking forward, office spaces will need move towards more touch-free controls; voice can be a solution, although motion triggers for lighting are often easier and more friction-free,” he added.

“However, I do expect smart speakers — along with an emailed list of commands — to be a common feature at hotels and other rental properties. The fewer touchpoints, the better.”

What do you think will be the Future of technology?

Share your thoughts with us in the comments below.

Stay tuned to Brandsynario for more news and updates.

Aisam Ul Haq’s Announces Charity Initiative ‘Stars Against Hunger’

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May 12, 2020

Aisam Ul Haq's Announces Charity Initiative 'Stars Against Hunger' — Source: Stars Against Hunger

The ongoing coronavirus pandemic has resulted in a massive loss for the economy. People have lost jobs, and those affected the most are the daily wagers. Thousands of families are going hungry every night in Pakistan during COVID-19. However, this is where the rest of the affluential population has stepped in. Various food rations and monetary help in the form of donations and ‘zakat’ are being given out to those in need during these difficult times.

Pakistan’s tennis star, Aisam ul Haq Qureshi has recently announced a fantastic initiative by his charity foundation, ‘Stop War Start Tennis.’ This new initiative is called, “Stars Against Hunger’ which is focused on the fight against hunger in Pakistan, the organization is now working towards providing food rations to 100,000 families in the country and to boost the #HungerFreePakistan movement started by Haq.

My foundation #stopwarstarttennis and @Rizq_Sharefood have partnered up to fight against hunger in #Pakistan.
Stay tuned#hungerfreepakistan #starsagainsthunger pic.twitter.com/Eial4UIETg

— Aisam ul Haq Qureshi (@aisamhqureshi) May 11, 2020

A little Insight on Stars Against Hunger Initiative by Aisam Ul Haq

This is a tremendous effort to help the ongoing situation. Aisam ul Haq has got Pakistani and International sports superstars on board. Sports fans would be ecstatic to know that you can now get a hold of signed memorabilia from your favorite sports stars and, at the same time, donate to a great cause! These items will be put up for auction to raise as much money as possible for the #HungerFreePakistan movement.

Here’s all that the foundation is offering to sports fanatics:

Tennis players, Roger Federer, Rafael Nadal, Grigor Dimitrov, Novak Djokovic, Sania Mirza, have graciously donated their signed memorabilia that include their signed racquets and t-shirts.

Pakistani cricketers Shoaib Malik, Shoaib Akhtar, and Wasim Akram have added signed jerseys and cricket balls.

Legendary squash player, Jehangir Khan has also donated a signed squash racquet that is part of his legacy.

British-based Pakistani boxer, Amir Khan, has also put up his signed gloves for this great cause.

All these memorabilia have been priced accordingly – the highest being World Champion, Roger Federer’s shirt starting at price PKR 5,000,000. The donated items will be put up for a bid, and all proceeds will go to the #HungerFreePakistan movement.

Aisam ul Haq Sheds Light on Stars Against Hunger Initiative

Previously, Aisam ul Haq’s foundation, in collaboration with a charity organization Rizq, provided food supplies to 10,000 families who were the most affected due to COVID-19.

The distribution process continues #stopwarstartennis ,working together with @Rizq_Sharefood to make a hunger free #pakistan during this #CoronaInPakistan #Covid_19 pic.twitter.com/6CMJ9KeUr6

— Aisam ul Haq Qureshi (@aisamhqureshi) May 7, 2020

It is only when people unite and work together; we will be able to fight this battle against the novel coronavirus. Aisam ul Haq’s superb initiative is bound to make a tremendous difference to the society and those who are suffering during this ongoing crisis.

What do you think of this initiative by Aisam Ul Haq to help reduce hunger in Pakistan? Let us know in the comments below.

Stay tuned to Brandsynario for the latest news and updates.

Upgrade Your Gifting Game With ‘GiftKarte’ & Make Your Loved Ones Happy

By

Web Desk

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May 12, 2020

Upgrade Your Gifting Game With 'GiftKarte' & Make Your Loved Ones Happy

Imagine arriving at a birthday party, a wedding ceremony, or an Eid reunion carrying a gift that did not really impress the ones you got it for? As embarrassing as it sounds, what is more disheartening is when they like someone else’s gift more than yours. As we’re no Isaac Newton and the perfect gift wouldn’t just magically drop into our laps from a tree, we have to shop! That process weighs under it a whole lot of hard work and nerve-wracking uncertainty of receivers not liking the gift.

We strive to get creative and surprise people with unique gifts. Does it always work? Well, the gesture is appreciated but is also the gift? Not always. Give them what they want and they will be happier.

How about we tell you the problem has been solved?

Two ex-bankers living away from friends and family in Dubai were facing a similar problem. Where at one point, they became homesick and missed out on special days and family celebrations back in Pakistan and sulking for not being able to send gifts that everyone liked. Trying to find their preferred color, the right size, desired brand and also the right time; All became a matter of anxiety.

They observed the problem remained even if you lived just right next doors to someone. Miles apart or just blocks away, it took a lot of time and effort to decide upon what they should buy for any loved one. With the latest trends and options changing faster than thought or time, it is hard to tap on what even the closest people in your life like or want.

That’s when it happened, GiftKarte came into being!

An online portal was designed which made the exchange of gifts so easy and it is accessible just on everyone’s fingertips. The main USP being the power given to the recipients to choose their gifts and the instant digitized delivery done within minutes, several other features are a cherry on top on this contemporary platform.

Hassle-free
Convenient
Fast
Versatile gift options
An embedded notifying system which records special dates
Group gifting options which let more people pitch in

As they embarked on this journey, the overwhelming response by people assured them their idea was helping everyone. Several Pakistani brands were taken on board to give you guys a variety to choose from. Clothes, shoes, fashion apparels, accessories, dinners and even things like furniture, Home Décor and outdoor adventures are some of the existing available options. However, they’re continuously adding up and growing their brands’ family.

The process is as simple as our life gets after using GiftKarte. You just need to log on to www.giftkarte.com, select a brand you wish to gift from, personalize an eGift card or even record a video saying something sweet, pay and send the gift away. The receiver will receive their eGift Card through an E-mail and SMS, visit the retail outlet, redeem it and choose the gift of their dreams!

Any confusion about what an eGift card is?

An eGift Card is a virtual gift you send electronically to a recipient which they can redeem whenever it is convenient. The cards are cash equivalents that contain a predetermined amount stored already by the sender. The recipient will visit the relevant brand store, choose a gift, and pay with the eGift card.

Whereas shoppers are scurrying about finding the right gift for their loved ones and trying to send them at the right time, GiftKarte lets you sit right at home and express your love through a gift anytime!

This means no more last-minute panic shopping sprees, wrong gifts, delivery and packaging hassle, and “You don’t even know what I like” tantrums. Get your hands on the website today and experience the joy of giving by sending someone something special.

Etihad Airways Lays Off Staff Amid Coronavirus

By

Web Desk

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May 12, 2020

Abu Dhabi’s Etihad Airways has laid off a large number of employees due to the ongoing pandemic since the travel ban has been imposed across the world.

COVID-19 has drowned the global travel demand. The airline has warned staff that there might be further cuts to survive during these uncertain times, according to three sources familiar with the matter, reports Reuters.

How many employees have been affected?

There has been no official announcement that clearly says as to how employees have been affected.

From which department have employees been fired?

The state-owned airline declined to comment on the matter as many airlines struggle through the pandemic.

Tony Douglas, Eithad’s Chief Executive, said the airline has made “quite sizeable redundancies” during an unreported U.S.-UAE Business Council webinar on April 29.

What is the % of temporary cut wages?

Scheduled passenger flights have been grounded by the state running airline, and a whopping 50 % has implemented temporarily cut wages.

When Will, the Flights, be Scheduled Next?

The airline is set to restart flights from mid-June, 2020.

How many Employees did Eithad Airways recruit before the pandemic?

According to the Etihad Airways website, the airline had 20,520 employees previously, as of August 2019.

It is not surprising to see airlines letting go off their staff as the travel ban over the past few weeks has diminished profits for many businesses.

The coronavirus pandemic has claimed over 287,354 deaths, while 4,256,540 confirmed cases in 212 countries and territories.

On the contrary, Emirates, a Dubai based airline has recorded a profit of 21 percent rise in full-year profit on Sunday but warned the outbreak of the coronavirus hit its performance in the fourth quarter of the financial year.

The Dubai carrier made $287.5 million in the 12 months to March 31, compared to 871 million dirhams a year earlier. There have been no lay off’s announced by the airline as of now.

The airline has announced that it will operate limited passenger flights. These flights will carry travelers from several selected destinations to the UAE, including Frankfurt and London Heathrow.

As people practice social distancing, companies across the world suffer. Public means of transportation have been declared at ‘high risk’ across the globe since it enables the spread of the virus.

COVID-19: Ride-Hailing Services Suspend Operations in Pakistan

Have something to add? Let us know in the comment section below.

For more news and updates, stay tuned to Brandsynario.

Hassan Khalid Joins 23 News HD To Drive New Initiatives & Ventures For The Network

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May 12, 2020

Hassan Khalid Joins 23 News HD To Drive New Initiatives & Ventures For The Network

Karachi, 10th May 2020: 23 News has added Hassaan Khalid to its team, broadening the network’s ability to reach new levels in the media industry and better serve its viewers. As the Head of Entertainment, Khalid will drive new initiatives and ventures for the network. Following new hires this year, this is another sign of 23 News’ success with getting a known name from the industry associated with it.

“23 News aims to lead at the forefront of the news and entertainment industry. Hiring Hassaan Khalid is an example of our ongoing commitment to investing in young talent and educating the industry about why 23 News will improve the media landscape effectively. We are convinced that he is the right person to execute our vision and fill the gaps in the entertainment industry,” said the Managing Director, Hassan Sardar.

Khalid has a successful history in the media industry of innovative ideas and setting exceptional standards, which makes him the right person to help lead 23 News in its inception. Through his experience and expertise, the channel will grow and find new opportunities to serve the industry and lead the entertainment field efficiently. With Khalid at the realm of it all, 23 News aims to create a young and forward-thinking culture and generate exclusive format and game shows, reality, and interview-based programs that will be new to the Pakistani media industry.

Hassaan Khalid comes to 23 News with 20 years of experience in the media industry. An MBA from Cardiff Business School, he has an experience of over seven years in leading Marketing positions at Service Sales Corporation (Servis Shoes). He is also one of the founding members of the rock band Entity Paradigm (EP) and runs one of the leading celebrity management companies in Pakistan.

Khalid has designed and executed national level theatre, and some of the largest on-ground festivals and events in the country. He brings vast experience of television and film production as well to 23 News. Khalid’s reputation in the media industry for his management skills and groundbreaking concepts will set the foundation for an extraordinary entertainment division.

Reem Sharif: Pakistan’s First Trans Woman Recruited By Rawalpindi Police

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May 12, 2020

The Rawalpindi police department has made history by recruiting a transgender woman as a police officer. Reem Sharif is a transgender rights activist from Islamabad and is now an important part of the department.

On this occasion, Sharif shared that she is “delighted” to be given this position. Moreover, she feels that her achievement will help her community tackle issues.

Here’s what Reem Sharif had to say

“I am delighted to be in this position. Through this, I will have the option to deal with some of the most pressing issues faced by my transgender community. I knew I needed to live my life and be true to who I was. I needed to be honest with myself, and that was coming out as a transgender woman.”

Transgender individuals have fought long and hard to be recognized in Pakistan. Their hard work finally became fruitful in 2009 when the Supreme Court announced that they will be granted special status and will be given equal rights as other citizens.

Unfortunately, although they are a part of Pakistan, they are to date discriminated against and treated harshly. Nonetheless, many of the brave members of the transgender community have become a massive part of serving their nation.

Some of them are working with the police to give information to help catch criminals, while others are working with the government.

Syed Kaleem Imam, the Inspector General of the Sindh Police, shared that the province of Sindh will help its people serve their duty by providing them opportunities and that it was high time more chances were created for them.

The number of transgender people in Pakistan

As of the unofficial census of 2017, there are around 10,400 plus transgender people in Pakistan, a country of 207 million people, but according to Charity Trans Action Pakistan, there are at least 500,000.

Reem Sharif is not the only well-known transgender person in the country. Earlier, Marvia Malik, a Pakistani transgender newsreader, and media figure, won the spotlight after becoming a prominent part of the media. She made her debut not too long ago in 2018 and has become an inspiration for all other members of her community.

Brandsynario wishes Reem Sharif all the very best and hopes people like Reem and Marvia get the best of opportunities.

Stay safe and stay tuned to Brandsynario for the latest news and updates.

realme Pakistan Unveiled realme 6 and 6 Pro “The Most Anticipated Smartphones Of The Year”

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May 12, 2020

realme Pakistan Unveiled realme 6 and 6 Pro “The Most Anticipated Smartphones Of The Year” — Image Source: Android PIT

Lahore – May 11, 2020: realme Pakistan upped its game in the affordable smartphone segment by introducing two new models of realme 6 series at their online launch event on their Official Facebook page. Both realme 6 and the realme 6 Pro are two smartphones with Rs.39, 999 & Rs. 54,999 price tag to launch with a 90Hz punch-hole display panel. The new smartphone series, which includes the realme 6 and realme 6 Pro, offers 64MP Quad rear cameras. Where the realme 6 comes with a MediaTek SoC G90, the realme 6 Pro includes a Qualcomm Snapdragon 720G chip. Both devices support 30 W quick charging with VOOC adapter in the box.

realme 6 “Pro Camera Pro Display”

https://www.youtube.com/watch?v=0ygQG0lPR_I

This is the first realme smartphone with Mediatek’s gaming-oriented G90T chipset. The 12nm platform brings an octa-core CPU with two 2.05GHz Cortex A76 big cores and six 2GHz Cortex-A55 power-efficient cores, Mali-G76 MC4 GPU and is coupled with either 4GB, or 8GB RAM.

The realme 6 packs a 6.5” LCD, with resolution FullHD+ and it comes with 90Hz refresh rate. It has Gorilla Glass 3 on top and a punch hole for 16MP F/2.0 selfie camera with a relatively large 1/3.1″ sensor.

There are four snappers on the back – 64MP main one with Samsung ISOCELL Bright GW1 sensor, 8MP f/2.3 ultrawide unit, 2MP dedicated macro shooter and a 2MP B&W auxiliary unit for enhancing the portrait shots.

On the inside, there is also a 4,300 mAh battery that could be charged in one hour with the 30W charger in the box.

There are two versions on offer – 4/128 GB for PKR 39,999/- and 8/128 GB priced at PKR 44,999/- which will be available in two beautiful Comet Blue and Comet White colors.

realme 6 Pro “6 Camera Pro Display”

https://www.youtube.com/watch?v=qGlybHWEdEk

realme 6 Pro rocks the brand new Snapdragon 720G chipset. Built on an 8nm process it has a 2.3GHz octa-core Kryo 465 CPU, an Adreno 618 GPU and 8GB RAM.

The realme 6 Pro sports a 6.6” LCD with 90Hz refresh rate and FullHD+ resolution, which has a dual punch hole that hosts two selfie cameras. Those include a 16MP f/2.0 Sony IMX471 module and an 8MP ultrawide snapper with 105-degree field of view.

The setup on the back is also impressive – the main 64MP camera is accompanied by a 12MP f/2.5 telephoto shooter, an 8MP ultrawide angle snapper, and 2MP macro lens. The realme 6 Pro supports UIS and UIS Max Video Stabilization.

The battery of the realme 6 Pro is the same as its vanilla sibling – 4,300mAh cell with support for 30W fast charging.

The realme 6 Pro with two exciting Lightning Blue and Lightning Red colors is priced at PKR. 54,999/- for the 8/128GB version.

Coronavirus: How Are Pakistani Brands Advertising During The Pandemic?

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May 12, 2020

The coronavirus pandemic has engulfed the world. In these testing times, it has become difficult for brands to advertise and run campaigns. Brands have had to strategize and plan accordingly, as brand managers and agencies are not prepared for this situation.

The marketers that would shine during this time would be the ones that handle the coronavirus according to their brands sensitively and promptly. The international brand, Louis Vuitton, announced it would start producing ‘Sanitisers’ and giving them out free of cost to the French authorities, schools, and hospitals in the country’s fight against coronavirus.

Pakistani brands immersing themselves in responsible marketing during the pandemic are:

1. Lifebuoy

It makes sense for them as a brand to be working at this time as it is the need of the hour. Doctors advise washing hands as the best precaution against the COVID-19. The hygiene brand is working with the Sindh Government to raise awareness on washing hands and maintaining hygiene.

The brand recently posted these steps for Fighting Against Coronavirus.

Notice that they mention names of competing brands as well instead of solely promoting Lifebuoy soap.

2. Dettol

Dettol put out a public service message in collaboration with Pakistan’s Ministry of Health to encourage the washing of hands and overall hygiene to battle coronavirus. The campaign stars, Fahad Mustafa, who talks about using regular soap or sanitizers to keep hands clean.

3. foodpanda

The online food delivery service brand, foodpanda, is working in collaboration with Lifebuoy and has put up mobile washbasins outside public places and outside restaurants that are part of their network. This CSR activity is one that is needed as passersby will benefit significantly from this.

4. Bykea

The delivery service has announced the delivery of hand sanitizers as a public service due to a severe shortage of sanitizers in the city. They are selling it for Rs.350, out of which the delivery driver receives Rs.100.

5. Hot and Spicy

The eatery has made an excellent initiative by distributing masks and sanitizers to the general public. Furthermore, they have also shown how they take care of sanitization and hygiene in their kitchens and restaurant. They will also be providing people with free face masks upon delivery and take-away.

https://web.facebook.com/hotnspicyofficial/videos/613937626004848/

What other brands have you come across who are engaging in CSR activities during the Coronavirus pandemic? Let us know in the comments below.

Follow Brandsynario for the latest news and updates.

Introducing Redmi Note 9S: Power To Win

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May 11, 2020

Lahore, Pakistan, 10^th May – Global technology leader Xiaomi announced Redmi Note 9S in Pakistani Market – a new mid-range performance champion. Delivering a five-star experience that Redmi Note users expect, the new device features a powerful processor, symmetrical design, outstanding quad-camera setup, and long-lasting battery.

Performance reigns supreme with a powerful chipset and high-magnitude battery

Equipped with the powerful Qualcomm® Snapdragon™ 720G chipset, which consists of an

octa-core CPU with a 2.3GHz maximum clock speed, Adreno™ 618 GPU, and 8nm process technology. Redmi Note 9S offers an unparalleled user experience through its advanced AI technology and power-efficiency improvements.

As the first smartphone in the Redmi Note lineup to feature a Z-axis linear vibration motor, it enables faster acceleration, which results in better haptic feedback compared to the traditional motors.

Its 5020mAh high-capacity battery keeps users fully powered throughout the day, even during heavy usage. When it’s time to recharge, the device offers 18W fast charging and comes with a 22.5W in-box charger.

The premium quality legacy continues with a sleek design and dazzling display.

Touting an all-new, notch-free design, Redmi Note 9S sports a unique square-shaped camera layout and side-mounted fingerprint sensor that doubles as a power button for fast, convenient unlocking. Featuring a 6.67” FHD+ DotDisplay with Redmi Note’s first-ever in-display front camera, the device’s premium, the symmetrical design boasts an impressive 91% screen-to-body ratio for a more immersive experience.

The display also offers TÜV Rheinland low blue light certification to ensure long-lasting eye comfort. The device is available in three captivating colors to appease any consumer, including Interstellar Grey, Aurora Blue, and Glacier White.

Redmi Note 9S advances Redmi Note’s legacy of developing high-quality phones that are sure to satisfy with its splash-proof nano-coating and Corning® Gorilla® Glass 5 on the front and back.

Photography and videography shine through with an innovative quad-camera setup.

Redmi Note 9S features an impressive quad-camera setup on the back with a 48MP primary lens and a large 1/2” sensor for ultra-high-resolution day photos. Its 8MP ultra-wide-angle lens lets users capture large group images with ease, while its 5MP macro lens and 2MP depth sensor round out the setup to capture beautiful photos, every time.

On the front, Redmi Note 9S sports a 16MP lens for its in-display selfie camera, minimizing front screen bezels without compromising on the camera quality.

Price and availability

Redmi Note 9S will be available in Pakistan from 11^th May at 8:30 PM with three colors, at a retail price of PKR 39,999 for 6GB+128GB through our both distributors Smartlink Technologies and Tech Sirat, except for our distributors Redmi Note 9S will also be available via online partner Mistore.pk, Daraz.pk and PriceOye.pk, and there will be a bundle offer for the first limited number of customers, in which we will be giving free Mi Band 4 giveaway along with Redmi Note 9S.

For more information, please visit: https://bit.ly/2xZPF2g

Bionic Film’s Surf Excel Advertisement Wins Hearts Across the Sub-continent

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Web Desk

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May 11, 2020

Visit any of the big Pakistan marketing forums on social media, and you will read on common complaint: the quality of advertisements that are being made locally.

Though the recently released Surf Excel Ramzan advertisement was shot by a Pakistani production house Bionic Films and it has been going viral all over the subcontinent. It has been shot wonderfully and hits all the right notes at this time of global crisis.

This Surf Excel's Ramzaan Ad took our heart away. Such a marvelous, gratifying and pertinent to current situation with a strong message of charity and good deeds 💕#NekiNahiRukegi pic.twitter.com/BZ6Q89DrSf

— Netra Parikh (@Netra) April 27, 2020

This Surf Excel advert of charity and good deeds in Ramzan at the time of Covid brought tears to my eyes. Watch ithttps://t.co/j6IoMsQY1N

— Rana Ayyub (@RanaAyyub) April 26, 2020

What’s more, it was shot in Pakistan. The first time in a number of years, the South Asia Pacific Team of Unilever decided to shoot their Ramzan Commercial in Pakistan. Given the love and appreciation it has garnered across Pakistan, India, Bangladesh, and the UAE, this might be the start of something big.

The credit, of course, goes to Bionic Films. Given the circumstances, things would have been extremely challenging. A misstep here and a lot of the blame would have gone towards the brand. However, their team followed all the SOPs for the shoot of the commercial. Locations were disinfected before and after the shoot. Team Bionic clearly rose to the challenge.

Technically sound and shot in a slick manner, what connects and resonates most is the emotion behind it. Surf Excel is a household name. So the more comfortable option would have been to focus on the brand only. Given the circumstances, it would have been acceptable to make a run of the mill advertisement. However, the creative team decided to take a more personal approach. In these testing times, everyone around us needs to feel that connection.

While speaking to Salman Farooqi, the person spearheading Bionic – we asked him how was it possible for them to make this happen? He said, “Fortune favours the brave… When the client trusts you, respect you as their business partner and not only just as a production house, and work with you as one team, then you take the challenge for them no matter what the circumstances are and you achieve what seems to be impossible…”

While the concept is simple, it is highly poignant. Ramzan is all about patience, sacrifice, and togetherness. These values are shared across cultures and nations. Hence it is no surprise that it has worked for a diverse audience. A message of hope is the need of the hour.

Surf Excel Neki TVC Produced by BIONIC FILMS

As the world comes to a halt, our good deeds shouldn't. Let's help and assist those who need it the most and appreciate our unsung heroes, who risk their lives everyday keeping us safe. It's time to highlight the glory of this blessed month of Ramadan. Even if it's just a thank you note or distributing rations, a small gesture never goes unnoticed nor unrewarded.Remember neki nahee rukay gi!It was a pleasure for us to produce this and we would also like to thank the super talented Shafqat Amanat Ali for lending his soothing voice behind this ad 🙏Production House: BIONIC FILMSExecutive Producer: Salman FarooqiDirector: Umair Nasir AliSr. Producer: Zohaib SiddiquiProducers: Saad Alavi & Amna ZamaniAssociate Producer: Jamshaid AlamDOP: Farhan HafeezAsst Director: Hassaan MukhiLine Producer: Tabish JalalArt Director: Noman Akhter (Sam)Stylist: Iqra SheikhSinger: Shafqat Amanat AliPost/Animation: PostFusionSound Recording: Bonafide StudiosPost Supervisor: Irfan HaiderTalent Coordinator: Huma Yousuf and Arsh Imran @swan talentClient: Unilever #surfexcel #naikinahinrukegi #unilever #teambionic

Posted by BIONIC FILMS on Saturday, April 25, 2020

3 Ways How COVID-19 Is Affecting Digital Advertising

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May 11, 2020

3 Ways In Which COVID-19 Is Affecting Digital Advertising — Source: Forbes

The lockdowns due to COVID-19 have caused a substantial economic impact. The only saving grace during this pandemic is the availability of the internet and the increased connectivity, which has helped various businesses to remain operating despite not being able to open up their shops physically. Although the coronavirus is a considerable threat to businesses and jobs, digital marketing has leaped forward as a result of it.

Digital marketing has become the number one medium to reach consumers. Billboards that are usually the most popular form of advertising are now standing amid empty streets. Advertising promotional events are not being held, and neither are people buying magazines or newspapers. Digital advertising is right now the quickest and best way to reach out to consumers as people are always online. Moreover, the chances of your social media ad being seen are much higher than ever before.

However, even after digital being the medium in focus right now, a report by PG Media Brands Magna highlights the impact COVID-19 will have on the digital advertising industry.

The report suggests,

“Digital media ad formats will be the least impacted due to the acceleration of digital media usage and eCommerce during the outbreak. However, global digital advertising is likely to slow down to single-digit growth this year, compared to +20% per year in recent years.”

Here’s how digital advertising is being impacted due to COVID-19

1. Decreased Spending on Digital Ads

Even though people are always online, the spending power has come to a halt. More so, impulse buying is no longer an option for many. Due to this, many businesses are thinking about spending on online ads as their target market may see the ads. However, there could very well be no outcome in the form of a sale from it.

2. Businesses are focused on Engagement instead of Conversion

Digital spending has always been driven by companies looking to convert buyers towards their products or services. However, during times like this, where everyone is just buying the basics, firms have started building campaigns.

These campaigns are aimed at engaging with its customers and to create awareness for their brand simply. This may not prove to be beneficial now, but it is in the long run as there are more people online now than ever, and a good engagement between consumers and brands would lead to a conversion (sales) later on.

3. Lack of Competition Between Brands

There are fewer brands spending on advertisements; many campaigns have been called off-air; some have been halted before being released and may stay that way until things start getting back to normal.

How do you think COVID-19 has impacted digital advertising? Let us know in the comments below.

Stay tuned to Brandsynario for the latest news and updates.

Punjab Governor Inaugurates TECNO’s Donation Ceremony To Help The Country Resume Work

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May 11, 2020

TECNO, a premier smartphone brand conducted a CSR Donation Ceremony on 11^th of May, 2020 in which Governor of the Punjab Choudhry Muhamad Sarwar along with other provincial government officials were also present. The ceremony took place at Hafeez Centre in Lahore, the biggest I.T Market of the country. Fulfilling its corporate responsibility, TECNO has taken an admirable initiative to distribute medical products and equipment.

The overview of the CSR campaign, “Healthy Back to Business,” was to help Pakistan’s mobile phone industry to resume work and production. Since the first outbreak of coronavirus patients in March, the country has been observing strict lockdown for over a span of 50 days, now. With the efforts of medical staff and nationwide support, the country has reasonably controlled the spread of Covid-19. As a renowned Chinese brand, TECNO has come forward with the great responsibility of helping their Pakistani brethren.

While addressing the tech dealers nationwide, TECNO’s Sales Director, Adeel Tahir, said:

“The current pandemic is cause for great concern for the whole world. Nonetheless, TECNO is committed to provide safe and healthy shopping environment to retailers and customers in Pakistan. We feel proud to join hands with Pakistan Mobile Industry Union and extend our help to companies in getting back to business while ensuring their health security through our effective Donation Campaign.”

Initiating this campaign, TECNO donated 120,000 masks and 32 sterilized disinfecting tunnels to various mobile vendor markets, nationwide. These items would further be circulated to local mobile customers, I.T market unions, custom organizations, and to Pakistan Telecommunication Authority enterprise. This campaign aims at maximizing the sales process in the country by reducing the threat of Covid-19 outspread.

TECNO, maintaining its brand equity has always been one step ahead in executing productive CSR campaigns. With its large donation to Khubaib Foundation’s Blue Chalk Campaign for educating orphans the brand has a history with constructive campaigns. Yet again, TECNO has high hopes with this charitable campaign to help local industries regulate their business and make a significant difference in Pakistan. TECNO TikTok campaign #ExpectMoreSafe is also trending over social media with 52.6 million views.

5 Short Stories By Saadat Hasan Manto You Should Definitely Read

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