International Women’s Day is celebrated across the globe on March 8th, this is the day that honors the accomplishments of women and enlightens the society about gender-equality.
The theme for this year’s campaign is #EachforEqual which champions the idea that an equal world is an enabled world. So how are various brands around the world helping make this ideology a success? We take a look at these 7 ads that celebrate women’s achievements, take action for equality and are raising awareness against gender-bias.
Let’s take a look at some powerful ads and campaigns created by Pakistani brands this Women’s Day!
1. Ideas Pret – Invest in Her Future
This excellent campaign by Ideas Pret, Gul Ahmed speaks volumes about the importance of girls’ education in Pakistan. The big idea revolves around the statement, “If you educate a girl, she can change the fate of her family and nation.”
2. Pie in the Sky
The popular confectioner has released a heart warming video where they celebrate women and thank all the special ladies in their lives. The campaign is titled – Thank her, #ForEverythingSheDoes
The power supply company shows us the journey of their employee, Swaleha who is promoting the presence of women in the workplace and how she has managed to pursue her goals and ambitions!
The brand has yet again used its #buildherup campaign. Veet has partnered with the Salman Sufi Foundation on Women on Wheels to take the campaign further.
5. Nestle Yogurt
What did you think of these International Women’s Day campaigns by our very own brands? Let us know in the comments below.
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