world of distractions

Nissan has rolled a commercial for its all-new 2020 Nissan Rouge. The commercial shows the harsh yet very true reality of humans in the city who are distracted by their phones.

We see a family of 3 driving around the city through various streets witnessing how humans have become highly distracted from their work because of their phones.

Be it construction workers, bus drivers, even pedestrians, everyone has become a victim of the device.

Luckily for them, the new Nissan Rouge is equipped with features including automatic emergency braking with pedestrian detection and blind-spot warning to protect you in a world of distraction.

The concept was very successfully executed by TBWA Chiat Day (Creative Agency), Critical Mass, Inc. (Digital Agency), and OMD West (Media Agency) with the tag-line “Innovation that Excites”.

What do you think of this creative execution? Share your thoughts with us in the comments below.

Stay tuned to Brandsynario for more news and updates.

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