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COCA-COLA & WWF PAKISTAN enter second phase of Environment Conservation Project

Karachi,: Coca-Cola and WWF Pakistan’s partnership on improving sub-watershed management and creating environmental awareness in Ayubia National Park has delivered except ...

Intl. News


Google continues to develop display strategy

MOUNTAIN VIEW: Google, the search advertising giant, is further developing its presence in the online display market, as it seeks to attract more brands to this platform.

Mr. Murtaza Solangi

Director General - Pakistan Broadcasting Corporation

Dr. Rene C. Rust

Senior Scientist, Head & Shoulders - Procter and Gamble

Syed Asaad Ayub Ahmad

President & CEO - The Citizens Foundation

Brand Ambassador

Brand ambassadors play a pivotal role in the marketing of a brand as they personify the values of the brand and create aspirations. They can make or break a new product launch, create an improved brand image and build brand loyalty as consumers are motivated to use products that are used by personalities that they respect or admire. Catch Ali Maisam unveil the success factor of having a brand ambassador for your brand.

Jingle all the way

Ever wondered why Intel’s audio logo ‘DUM!, dum dum dum dum’ is easy to recall? Or why the engine of a Harley Davidson sounds so wickedly awesome, so much so that the company has a trademark on it’s sound?! How have these companies used sound to increase the potency of their brands? Stream through as Ayaz Ahmed Siddiqui takes you through the most subliminal tool of marketing, SOUND!!
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MBA Final year students of SZABIST...

 

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Meet Mr. Murtaza Solangi, Director General, Pakistan...

 

Nokia amplifies its music range with a...

 

In the second part, Reema...

 

The third session held at Café...

 

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