The power of a brand is inversely proportional to its scope. When you put your brand name on everything, that name loses its power. The strength of brands lies in becoming synonymous with a single category. Brands that spread themselves across categories lose brand focus, identity, and ultimately market share.
Usman Nasir in this snapshot provides you with some insights on the ‘law of expansion’ with Pakistani market Examples
Have you ever wondered why exhibitions take place? Why do advertisers go through the hassle of designing and implementing expensive stalls? What do the visitors get out of this? Join Taha Hasnain as he gets answers to all these questions and more in this latest Snapshot.