Brand ambassadors play a pivotal role in the marketing of a brand as they personify the values of the brand and create aspirations. They can make or break a new product launch, create an improved brand image and build brand loyalty as consumers are motivated to use products that are used by personalities that they respect or admire. Catch Ali Maisam unveil the success factor of having a brand ambassador for your brand.
Ever wondered why Intel’s audio logo ‘DUM!, dum dum dum dum’ is easy to recall? Or why the engine of a Harley Davidson sounds so wickedly awesome, so much so that the company has a trademark on it’s sound?! How have these companies used sound to increase the potency of their brands? Stream through as Ayaz Ahmed Siddiqui takes you through the most subliminal tool of marketing, SOUND!!