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Orange has kicked off a review of its media agency arrangements, putting the UK incumbent Initiative and digital media agency I-Level on alert. Online advertising is growing by 40% year on year across Europe, according to research by the Interactive Advertising Bureau Europe. McCann Erickson has scooped InterContinental Hotels Group's £10m advertising account for Europe, the Middle East and Africa.

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YouTube launches ads on US and Japanese ...
August 20, 2008
The company has been developing a mobile interface over the past year, and now claims that "millions of people" visit YouTube ever ...
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Toyota Altis cruisetronic
Who are the advertisers, ad agency and directors behind this new campaign.

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Oracle gaining importance in various sec ...
August 20, 2008
KARACHI (August 20 2008): Leading organisations in Pakistan are giving importance to Oracle, a software programme, to effectively ...
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eveningpost
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Meet Mr. Tauqir Ahmed, CEO Dupont Pakistan, a science- based products and services company dedicated to creating a better living for all. With over eight years dedicated to Sales, Marketing and Operations, he has been responsible for introducing, developing and overseeing business in Pakistan and emerging neighboring markets.

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TV Ratings Data

There have been complaints from many circles about the non availability of detailed researches on TV channels viewership ratings, programme/presenter loyalty and day time viewership trends. This data can aid the media planners in making the most effective media strategies for their respective brands.

Training & Developments

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Octara Private Limited: Training Calendar 2008
Training Calendar 2008

Poll

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On which channel, would you prefer to watch the Champions Trophy (cricket)?

Ad in Focus

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Reason to focus: Fuel savings- the need of the day

Client: Standard Chartered Pakistan

Product: Standard Chartered - Credit Card

Agency: Manhattan International

Duration: 30 Seconds

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International Ad

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Cravendale
This section is for international ads which have made their mark on the viewers’ minds through their strong concepts and/or execution. They go to prove that creativity doesn’t rely on big budgets, although they can help create the fire works.

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