Print media, the first step in the modernization of mass communication, dates back to 1556 when the printing technology came to the subcontinent. It has greatly influenced the human lives, making it easy for the humans to communicate and keep in touch.

With the recent development and the roar of digital media, we still cannot ignore the importance of newspapers. Newspapers are still the primary source of information making its presence inevitable.

One important agent in the delivery of information to the masses has been The News International, The nation’s first 4-color newspaper go all out to convey the naked truth since 1991.

Referred to as one of the leading English dailies, The News has launched a 25 years memorial campaign making its users aware of the uninterrupted legacy and commandment that it has over the other newspapers.

Referred to as one of the leading English dailies, The News has launched a 25 years memorial campaign making its users aware of the uninterrupted legacy and commandment that it has over the other newspapers.

Watch their TVC here:

 

The TVC is simple yet attention grabbing. It portrays the main purpose that The News strives to serve that is to deliver the important events happening in the environment with no frills attached!

The newspaper just like the TVC states facts and not opinions without masala and makes no effort to blind the users. The jingle used in the TVC puts forward a merry front which further strengthens the celebratory moment.

To the readers, The News has been a vital supplement to the mornings and the light-bearer in the dark. We wish the team 25 more years of success and the endowment of escorting the relentless truth.