This women’s day it was not just global brands that made an effort to celebrate the power of womanhood. Pakistani cooking oil brand Soya Supreme’s latest TVC that pays tribute to women on Women’s Day speaks volumes about encouraging female empowerment in our country.

Meet Sabahat Tariq, Representing Pakistan in Special Olympics World Winter Games 2017!


The ad is shot in the beautiful location of Naltar Valley in Northern Pakistan and highlights the journey of special Pakistani athlete Sabahat Tariq who is representing Pakistan in the snowshoeing team for the upcoming Special Olympics World Winter Games to be held in Austria this year.

Watch Soya Supreme’s latest ad ft. Sabahat Tariq, Here!

Sabahat’s bright smile, attitude, and sheer determination to make Pakistan proud definitely make our hearts swell with pride and immense joy!

We love the concept behind the ad that Soya Supreme has taken, it brilliantly shows how brands can create a name for themselves without actually placing their product in the commercial.

The brand resonates and creates and emotional bond with consumers beautifully through this ad.The TVC is produced by The Red Films under the concept of Spectrum Y & R Agency.

What did you think of Soya Supreme’s latest advertisement featuring, Sabahat Tariq? Let us know in the comments below. 

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