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Mountain Dew Takes Action to a Whole New Level with the Biggest Bike Stunt Show!

Mountain Dew has begun their three-city action rampage, starting from Karachi on the 21st of April!

The biggest biking stunt show of Pakistan went down at Moin Khan Stadium on Saturday.

Mountain Dew Moto Extreme brought together Super-bike and FMX with Freestyle Motocross Stunts which were performed by some of the top riders from around the globe!

The renowned daredevils of the night were Nick De Witt from South Africa, Fredrik Frog Bergren from Sweden and Dallan Goldman, crowned King of the Whip; they wowed us with FMX stunts! DiDi Bizzaro, one of the best stunt riders on his Super-bike, also showed off his skills!

They were a sight to behold as they fearlessly soared over the arena with their heart pumping stunts, keeping the crowd in awe of their skills.

This was not the first time Mountain Dew pumped adrenaline through our cities.

Mountain Dew continues to hold the promise of instigating fearless adventures for their consumers to experience! The incredible stunts combined with fabulous performances by Call the band, Somewhat Super and a thumping Drum act rocked the audience to their core!

The event was the talk of the town as Pakistan’s big names and personalities, including those from the music and film industry, graced the event with their presence and added to the heart-thumping action!

#DewMotoExtreme #MountainDew #DewMotoExtremeKHI#thinkepic #cartelpr

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After shaking up Karachi, the event will hit Lahore and Islamabad next.

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New York to Ban Cars from Manhattan’s Central Park

New York will soon ban cars from its beloved Central Park, the city’s mayor announced Friday, citing a commitment to reducing pollution and “prioritizing people over cars.”

Automobile traffic was already prohibited in the north of Manhattan’s iconic green space, which will celebrate its 160th birthday next year. Vehicles could still circulate, however, on three concrete lanes in the south: West Drive, Terrace Drive and Center Drive.

The traffic ban on those thruways will go into effect June 27, the day after the city’s public schools close for the summer.

The measure does not concern, however, four dedicated below-grade roads that cross the park’s width and are separated from the rest of the park by walls.

“Our parks are for people, not cars. For more than a century, cars have turned parts of the world’s most iconic park into a highway,” Mayor Bill de Blasio said in announcing the move. “Today we take it back.”

“We are prioritizing the safety and the health of the millions of parents, children and visitors who flock to Central Park.”

The mayor’s decision follows his January decision to designate the loop drive in Brooklyn’s sprawling Prospect Park car-free.

“Central Park is one of New York City’s most iconic open spaces and is used by millions of New Yorkers and visitors,” said Daniel Zarrilli, the city’s Senior Director of Climate Policy and Programs.

“Making Central Park car-free will ensure that everyone who enjoys the park will enjoy cleaner air and improved safety in support of the City’s sustainability and climate goals.”

For Pakistani Dockworkers in Dubai, Kushti is a Way of Life

Every Friday evening in Dubai’s bustling Deira district, a sandy lot is transformed into the ring of champions.

It is kushti wrestling night and Kala Pehlwan is ready to fight.

As the sun sinks below towering palm trees, dozens of men — many in tunics, others in T-shirts — begin to form a perfect circle.

Most are Pakistani or Indian, from the cross-border region of Punjab, where kushti is a beloved pastime. They are also a pillar of the United Arab Emirates’ workforce.

Veteran wrestlers, now referees, pour water over the inner ring to minimise dust.

A peanut vendor drags a rickety cart around the circle, tending to the crowd — now three rows deep.

“Clink, clink, clink,” ring out wooden cymbals with bells.

The wrestlers unabashedly strip down to their underwear, donning yellow, red, or even floral-patterned loincloths.

“Kala Pehlwan, son, come to the ring! Suhail, son, come to the ring,” cries out 50-year-old Mohammed Iqbal — a Dubai kushti fixture.

Glaring, the opponents swipe one another’s bodies with sand — a reciprocal move to counter sweat.

The day’s matches are quick — sometimes under a minute — and hard fought.

A foot is trapped between a rival’s legs, a fighter flips over his opponent’s shoulders to escape his grip. One pins his match down on his stomach and throws sand in his face before getting restrained by the referees.

Spectators dart into the ring to film fights. Others watch in rapture, breaking out in cheers at decisive moments in the match.

The winner is declared when a fighter manages to pin his opponent to the ground on his back.

If the fight starts going over 20 minutes, the referees declare a tie.

On this evening, Kala Pehlwan finds himself overpowered — and faced with a challenge.

“Find me a fighter that can beat me,” his opponent taunts.

– ‘I’m famous’ –

Kala Pehlwan, 26, huddled with friends and came up with a plan. They would find a challenger — not from Dubai, but from their hometown of Muzaffargarh in the Punjab region of Pakistan.

Within days, they had gathered the money, throwing in 50-100 Dirhams (roughly $15-25, 12-20 euros) each to pay for a plane ticket.

“I can’t meet you tonight I’m going to the airport,” Kala Pehlwan tells AFP one Monday evening.

Two days later, AFP met Kala Pehlwan at his workplace, Dubai’s gleaming Waterfront Market.

Row upon row of ice-topped stalls are laden with fresh fish from Oman, Sri Lanka and beyond — a testament to the shipping hub that is Dubai.

The stalls bear the names of Emirati owners, but South Asians are the face of the market.

“We have connections from Pakistan at the fish market,” says Kala Pehlwan. This is where he learned about the kushti matches when he arrived in Dubai six years ago.

The brawny fighter enters the delivery area, crossing paths with his mentor, Mohammed Iqbal, who is pushing a cart of fish.

“When I enter the market everyone is excited. They recognise me and know my name. And if there is any problem, they come to help me because I’m famous,” Kala Pehlwan grins.

That evening, Mohammed Shahzad — the challenger from Muzaffargarh — tags along.

Dressed in a crisp, blue tunic, Shahzad, 22, says he didn’t hesitate when he received Kala Pehlwan’s call.

“The other fighter beat my friend and challenged him to find someone who can knock him out… so I came to Dubai,” he grinned.

– No kushti, no life –

Kala Pehlwan says kushti is a way of life back in Muzaffargarh.

“In our town, it’s a tradition to learn wrestling. Everybody grows up on kushti. They do not have bad habits like cigarettes or drugs. Everyone is trying to be fit for a fight.”

Kala Pehlwan — whose real name is Mohammed Arsalan — took his nom de guerre from a hometown legend who shares his fighting style.

He says a proper diet, coach and training are key to success. Eating right is his biggest challenge in an expensive metropolis.

Here, the fish market has some benefits.

“Fish is my favourite dish. It is the healthiest food because in Dubai, most things are coming in frozen form but fish is fresh. Every other day I am eating a fish from the market. We are getting free fish from our employer at the end of the day,” Kala Pehlwan says, returning to stack crates.

For Kala Pehlwan and many of his friends, Dubai is a temporary stage in life — a place to save cash before returning home.

They work hard and sleep in shifts.

AFP obtained permission to film at the men’s residence but was unable to because it would have disrupted the group’s sleeping patterns.

“We all have our jobs here. Some are porters, some work in the fish market,” Iqbal says ahead of a Friday match.

But kushti, he adds, “is our tradition. It’s where we come to de-stress.”

– ‘Better than fighting in anger’ –

Iqbal wrestled for more than two decades in Dubai before passing the torch to the next generation, whom he takes the time to train each evening before work.

“It’s not hard to get a space for these fights because in Dubai they always want entertainment and encourage us.

“The (authorities) say arranging fights like this is better than fighting in anger where you live or at your workplace,” said Iqbal.

Kala Pehlwan says he can earn 500-600 Dirhams ($135-$165) on a good night — the money collected in a plastic bag by the referee and champion — but kushti is not about money.

“We can’t enjoy life, we can’t have a good time if we don’t have wrestling in Dubai,” he said.

When Friday night comes around again, it’s the visiting challenger Shahzad who wins.

OPPO F7: The Selfie Expert Phone Built with the Best of AI Technology

oppo f7

OPPO, the Selfie Expert and Leader, today launched the F7. Taking smartphone technology to new heights, the F7 utilizes improved AI technology for selfie photography in addition to many more AI-powered operational features.

Together with the Super Full Screen and upgraded multi-tasking software, the F7 offers consumers a better user experience. Priced at PKR 39,899 the OPPO F7 64GB with 4GB RAM is launched in Pakistan today and will be available from April 21st across the country in three colors Solar Red, Moonlight Silver, and Diamond Black.

OPPO will also hit the market with F7 128GB and 6GB variant in Solar Red and Diamond Black color priced at PKR 49,899.

Pakistan’s renowned celebrities graced the launch event held in Lahore with their presence where fans took memorable selfies and met with their favorite personalities including Imran Abbas, Muneeb Butt, Aiman Khan, Iqra Aziz, Hina Altaf, Ramsha Khan, Alyzeh Gabol and Captain of Pakistan Cricket Team, Sarfaraz Ahmed.

Also showcased at the grand launch event were spectacular photographs shot by Haseeb Siddiqui, a seasoned Pakistani photographer, using his OPPO F7.

Mr. George Long, CEO of OPPO Pakistan, said, We are thrilled to be launching the OPPO F7 in Pakistan. The F7’s extraordinary camera resolution and revolutionary AI technology will elevate the smartphone selfie entirely.

The phone is equipped with many other features that make it a powerful, efficient tool encased in a sleek, attractive design. We keep our customers’ needs and desires at the top when putting together a new phone and this is why we are certain the Pakistani youth will love OPPO F7.”

The F7 features a high-resolution 25MP front camera with real-time High Dynamic Range (HDR) sensor. Images taken with the F7 will have a lot more “information” – a higher range of details, luminance and color levels when shot in bright sunlight or the shade, similar to images taken with a good quality digital cameras.

The OPPO F7’s AI Beauty 2.0 Technology enhances “Your Beauty Expert” with the new advances including more accurate facial recognition capability and better beautification effects for gender and age. The F7 is one of the first smartphones with a customized 19:9 aspect ratio. It also comes with an improved 2280 x 1080 resolution, 6.23-inch FHD+ Super Full Screen giving a much more colorful, vivid and immersive visual experience.

The F7 runs on the latest 64-bit 4GB Octa-core processor, with a much refined operating system. Based on Android 8.1, Color OS 5.0 has AI built into the software for better systems management end it runs 80 percent faster than its F5 predecessor when running multiple apps together? Additionally, it also allocates power usage appropriately, extending the average daily usage of battery life.

The F7 special edition in Diamond Black and Solar Red 6GB and 128GB model is a symbol of elegance and technological perfection. Meticulous care and artisanal skills, as used in cutting and polishing diamonds, is applied to every device. A multi-layered metallic and glass back cover replicates a diamond-like glow and light refractions, with triangular-cut patterns that shimmer bright and dark shades when seen from different angles.

Motorcycle Girl Review: Not a Film, But a Movement

How many Pakistani films in the last decade have made you do something that you always wanted to do? None.

How many Pakistani films in the last 5 years impressed you without being over-budget? None.

How many Pakistani films in the last 1 year have made you say Wow while being in the cinema? None again!

Adnan Sarwar’s Motorcycle Girl makes you chase your dreams while staying within the budget and impresses on every level.

It is one of those films that you get in return for ‘all good things come to those who wait’, and you waited for Motorcycle Girl.

Synopsis

Zenith (Sohai Ali Abro) has a dream of fulfilling his father’s dream of going to Khunjrab via motorcycle and then returning to Lahore; there are bumps in her dreamy ride including a boss who doesn’t like her despite her being a vital member of his team, a fiancé who cares more about his mother and New York than Zenith and Pakistan; a grandmother who mindset is lost in the last century, a van driver who loves to have a good time with women around and her inability to ride a bike to top it all.

Motorcycle Girl opens to public in cinemas across Pakistan today! I believe we have made an honest, highly entertaining and sensitive film with Sohai Ali Abro delivering a once-in-a-generation acting performance. I also believe it is a remarkable collective achievement for Independent Pakistani Cinema to create a film of this caliber in less money than it costs to make an average 30-second corporate television commercial. This would not have been possible without Jami Moor and his team, Zulfiqar Jabbar Khan and all the other people who worked on this film for little or no money. You know who you are! This is an important film! Our cinema needs such films to do well if we are to have a future. Go and watch it with your family over the weekend. "IF" you like what we have created, tell the world!! We have done our part. It belongs to you now. Own it! -Adnan Sarwar @adnansarwar2020 🙌🏻 #motorcyclegirl #motorcyclegirlmovie #AdnanSarwar #sorrynotsorry #girlpower #pakistanicinema 🏍🇵🇰♥️

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The girl not only learns to ride a bike but shames all those who stare at women than doing anything else by taking a trip her father wanted to when he was alive.

How she manages to do that is what makes Motorcycle Girl a memorable journey.

Analysis

The film has been co-produced by renowned advertising man and filmmaker Jami who has helped Adnan Sarwar in making a classic film for the years to come.

Yes, there are no song and dance numbers in the film and that’s the beauty of it.

The script is very tight and despite losing the way at some places, it bounces back and wows the audience with a smashing climax that no one was expecting.

Ride or die. 🎬 #motorcyclegirl 🐾

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Acting wise the film belongs to Sohai who amazes with her acting skills and similarity with Zenith, on whose story the film is based.

Then there is veteran Samina Peerzada, Shamim Hilali, Sarmad Khoosat, Ali Kazmi among others who help Zenith become the Motorcycle Girl, in their own way. The cinematography of the film makes you want to go to the Northern Areas and never return and when that happens in case of a film, success follows.

Verdict 3.5/5

Adnan Sarwar produced Shah a couple of years back and won praise from all over – Motorcycle Girl proves that his first attempt at filmmaking wasn’t a fluke and he is one of those progressive filmmakers who believe in promoting our heroes and educating the audience at the same time.

C.R.E.W L.O.V.E ♥️ #themotorcyclegirl @adnansarwar2020 😍🙌🏻

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It was a brave move to adapt Zenith Irfan’s story into a movie and even braver attempt to make Sohai Ali Abro act as a person rather than characters, as her roles were in Jawani Phir Nai Ani and Wrong No.

If he can make a film in less budget than that of a TVC, then why others can’t, that is the question.

The film is not just a project but a movement that will end up with women riding bikes all over Pakistan and ending their dependency on men, hopefully helping Pakistan in the longer run.

L’Oréal Paris Focuses on Female Empowerment with New Cannes Talk Show

L’Oréal Paris is preparing to shine a spotlight on women’s empowerment this May at the Cannes Film Festival.

The cosmetics giant, which has been the festival’s official makeup partner for 21 years, is launching a live talk show that will offer a platform to notable women in the film industry, as well as the brand’s high-profile ambassadors, who include Helen Mirren, Eva Longoria, and Julianne Moore. Dubbed “The Worth It Show” in reference to the brand’s famous tagline, the talk show will cover the topics of cinema, beauty, and female empowerment.

“Marked by the seismic societal shift for women in the cinema world, this edition of the Cannes Film Festival can no longer be just the expression of movie-star glamor,” the company elaborated in a press statement. It declared the show “a powerful moment during the Cannes Film Festival to bring women’s voices to all and unveil the ordinary women behind the actresses, with their stories, their triumphs and the obstacles on the way to feeling worth it.”

The talk show will run from May 8 through 14 on Cannes’s Martinez Beach and will be accessible to both festival attendees and the general public, in addition to being broadcast live on the brand’s social media channels. The group is also launching a public pop-up store, in the form of a “L’Oréal Paris Beauty Bar,” where members of the public will be able to browse products, have one-on-one sessions with make-up artists and partake in creative workshops.

L’Oréal Paris is not the only beauty brand to focus its attention on women’s issues in the wake of the “Time’s Up” and “#MeToo” movements. This year has seen the French brand Lancôme launch “Write Her Future,” a star-studded campaign aimed at tackling illiteracy rates among women around the world, while Elizabeth Arden and Reese Witherspoon teamed up to launch a special edition red lipstick to raise funds for the brand’s new “March On” campaign that champions women’s issues.

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Karlie Kloss Joins Estée Lauder

Karlie Kloss has been unveiled as the newest Global Spokesmodel and Brand Ambassador for Estée Lauder.

The US supermodel and entrepreneur will star in campaigns for several of the cosmetics giant’s signature products, including its “Pure Color Envy Sculpting Lipstick,” “Double Wear Stay-in-Place Makeup” and “Revitalizing Supreme+ Global Anti-Aging Cell Power Creme,” starting this July.

“It is a dream come true to join the Estée Lauder family,” said Kloss of her new role. “I am so inspired by the brand’s legacy and values — from the entrepreneurial spirit of Estée herself to the company’s unparalleled commitment to creating best in class products for women around the world. I could not be more proud and honored to be part of such an iconic brand.”

Stephane de La Faverie, Global Brand President at Estée Lauder, said of the model: “Her passion for beauty, unique voice and global social media presence will help us continue to inspire and connect with women around the world.”

The partnership will also see Kloss take an active role in the content production, via a series of videos — the first of which offers a tongue-in-cheek glimpse of her first day on the job. “We plan on doing all sorts of beauty tutorials, but in addition to that, fun, informative content around the science behind some of these products and all the research that goes into creating them,” Kloss told WWD in an interview. “I don’t just want to show and tell the products, but really create entertaining, engaging content.”

The brand will also support the fashion star’s “Kode With Klossy” philanthropic tech initiative for girls, which offers free, two-week coding summer camps for teenagers.

Kloss, who has previously acted as a brand ambassador for L’Oréal Paris, joins a stellar line-up of spokesmodels at Estée Lauder, including Misty Copeland, Kendall Jenner, Fei Fei Sun and Joan Smalls.

Is a Jimmy Choo Makeup Line on the Way?

jimmy choo makeup line

Jimmy Choo could be the next big luxury brand to make a move on the beauty industry.

The iconic footwear and accessories brand is set to launch a makeup range in the near future, WWD reports. According to Pierre Denis, a chief executive officer of Jimmy Choo, the secretive beauty collection is going to “glamorous.”

jimmy choo makeup line

The news comes amidst the launch of the brand’s third and most recent fragrance with Interparfums, dubbed “Fever,” which will reportedly hit the shelves this August, joining the brand’s existing roster of six scents.

Jimmy Choo is not the first iconic shoe company to edge its way into the beauty business — rival luxury brand Christian Louboutin also made the leap back in 2014 with the launch of a nail polish series. The brand’s beauty arm now spans high-end nail colors, lip colors and eye collections, in addition to perfumes. Meanwhile, sportswear giant Puma is also drawing parallels between footwear and cosmetics, teaming up with MAC on a trio of lipstick-inspired suede sneakers, while makeup mogul Kat Von D has a luxury vegan shoe line slated to launch later this year.

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StressPaint Malware Compromises Over 2000 Facebook Accounts in Pakistan!

Cambridge Analytica ad exposed thousands of Facebook user data, however, looks like the social media platform has once again found itself in deep trouble as accounts have been compromised by a malware found in a paint program.

Pakistan is on number 3 for malware compromised accounts. The malware is being called ‘StressPaint’, was first discovered by security researchers of Radware, an American company providing application delivery and cybersecurity solutions.

Image result for malware

At first, the malware does not cause any problems, however, at the back end, it starts copying Chrome data of stored cookies and saved passwords for all Facebook accounts accessed on the device!

According to TechJuice, the interface does not only collected login credentials but also kept track of payment details associated with an account, the number of friends and if the account was managing a page.

The interface also tried collecting Amazon credentials of victims, however, failed to do so. Another variant of Radware was found in control panels of some devices. The malware is designed to not be detected by antivirus programs. The malware has spread to almost two dozen countries, including Pakistan.

Recently, Facebook is one of the 34 companies who has signed an accord to unite against cyber attacks.

Are you safe?

Stay tuned to Brandsynario for more news and updates.

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Good Morning Pakistan’s Host ‘Nida Yasir’ Gets a Notice by PEMRA

good morning pakistan

The Pakistan Electronic Media Regulatory Authority (PEMRA) is back in action!

The watchdog has its eyes clearly on every media house. Yesterday, a roll of warning notices was issued by the authority against various channels on its Twitter account.

As many as  17 Satellite TV Channels have been issued show cause notices on airing false and fake news, reports Pakistan Today.

The list included:

  1. Geo News
  2.  Royal News
  3. Din News
  4.  Samaa TV
  5.  Dawn News
  6. ARY News
  7. Waqt News
  8. Bol News
  9. KTN News
  10. Kohinoor TV
  11. Mashriq TV
  12. Roze News
  13. 92 HD News
  14. Dunya TV
  15. Channel 5
  16. Aaj TV
  17. Express-News

A notice was also issued against ARY Digital’s Morning transmission  ‘Good Morning Pakistan’.

Apparently, the popular host of the channel Nida Yasir has come under fire for not delivering salutations on the Holy Prophet (PBUH) with respect.

Posted by Good Morning Pakistan on Tuesday, May 2, 2017

Read PEMRA’s letter to Nida Yasir here!

The notice read: 

“It has been observed that during the Morning Show titled “Good Morning Pakistan” aired on “ARY Digital” on 13.04.2018, programme host Ms. Nida Yasir while pronouncing the name of the Holy Prophet “Muhammad” uttered salutations/ Drood casually”

Consequently, PEMRA has advised the channel and the host to be “be mindful of the religious sensitivities and practiced norms in true spirit to that no wrong message is disseminated among the viewers.”

Stay tuned to Brandsynario for more updates.

PCB Delegation to Visit India!

Pakistan Cricket Board Chairman, Najam Sethi, and Chief Operating Officer, Subhan Ahmed, will be flying to the Indian city of Kolkata on April 21st to attend the International Cricket Council meeting (ICC).

This visit is Sethi’s first to India after 31 long months, he previously visited Board of Control for Cricket in India (BCCI) along with ex-chairman Shaharyar Khan, to discuss the bilateral cricketing ties between the two nations.

However, the talks were not successful as a protest done by Indian activists Shiv Sena had interrupted the meeting and the matter was going out of hand which is why it had to be left hanging.

As per reports, ICC is playing a significant role to ensure the Pakistani delegation might face no problems in getting visas for this month amidst political tensions between the neighbors.

India-Pakistan matches as everyone would agree are the most thrilling matches ever, because of the tension the two neighbors share.

Stay tuned to Brandsynario for more news and updates.

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