Eco-friendly initiatives are on the agenda for the beauty industry this week, ahead of Earth Day on April 22.
We take a look at some of the brands giving back to the planet.
REN Clean Skincare
British brand REN Clean Skincare has been a champion of the clean skincare movement for almost two decades, eschewing toxic ingredients and waste in its products. Last month the label teamed up with the ocean-focused nonprofit ‘Surfrider Foundation’ — a partnership of sponsorship and collaboration that will focus on protecting clean water and healthy, plastic-free beaches. The brand has also pledged to become completely “Zero Waste” by 2021.
Neal’s Yard Remedies
Organic beauty brand Neal’s Yard Remedies boasts a strong track record when it comes to sustainability — the company uses 100% renewable energy in the UK and has offset its carbon emissions for every year since 2008. Now it is also focusing its efforts on saving the bees via a ‘Bee Lovely’ campaign and product range, which it extended further in 2017 and which sees 3% of sales donated to bee charities. The brand aims to have supported 50 million bees by 2020.
Eminence Organic Skin Care
Eminence Organic Skin Care has been planting one tree for every one of its products sold since 2012, as part of its “Forests for the Future” program. This month, the company became the first skincare brand to have planted a total 10 million trees. The program helps communities in developing countries by training them in the process of building and maintaining sustainable Forest Gardens.
New Zealand-based brand Sans Ceuticals uses 100% naturally-derived and biodegradable ingredients and packages them up in completely recyclable materials, even going so far as to use vegetable ink on its labels.
Home spa brand Bliss relaunched itself as a more sustainable brand this spring, eliminating parabens, phthalates, SLS, and SLES from its formulas, as well as making its entire line 100% cruelty-free. Almost half of its products are manufactured using solar power, and the brand says it is considering ways to become even more eco-friendly in the future.