Defying stereotypes, join us as we take you through the corporate corridors of Unilever Pakistan with CEO , Shazia Syed as she answers candidly on her day to day life , struggles and achievements.
Toyota Yaris Sedan’s Launch Might be Delayed to February 2020
The all new Toyota Yaris Sedan (Yaris Ativ) was all set to be launched in October 2019.
However, word on the street is that the launch might be delayed till February 2020.
The Yaris has been anticipated for a while now in Pakistan. Previously, it was highly speculated that the Indus Motor Company (IMC) was planning to replace their popular 1.3 liter Toyota corolla GLI & XLI with their variant Vios Sedan in mid-2018.
However, the unfavourable economic crisis and Rupee devaluation led the plan to be shelved. Then, news broke out that Toyota will be introducing the Yaros Sedan in place for the Vios.
However, once again given the current condition of the automotive sector in Pakistan, the manufacturers are re-considering to push the launch date to 2020.
Meanwhile, auto part vendors have also shared that the production of Yaris Sedan is in process and the parts will be delivered by November-December of 2019.
The Yaris Ativ was first launched with a 1.2-liter petrol Dual VVT-I engine mater and Super CVT-i transmission in Thailand back in 2017 complying with Eco-car regulations.
We now have to see when the Yaris Sedan will be on the streets and how will it give compettition to new players like Hyundai and KIA in Pakistan.
Stay tuned to Brandsynario for more news and updates.
Imran Khan Beats Modi in Google Trends’ list of ‘Most Searched UNGA Leaders’
Cricketer-turned-politician and the Prime Minister of Pakistan Imran Khan has a huge fan-following worldwide.
According to the lastest stats by Google Trends, Prime Minister Imran Khan beats Indian premier Narendra Modi and 3 others in the list of the top 5 most-searched leaders of the United Nations General Assembly (UNGA).
United States President Donald Trump claims the first position while PM Imran Khan follows at #2.
British Prime Minister Boris Johnson, Brazil’s President Bair Bolsonaro and Indian PM Narendra Modi followed at #3, #4, and #5 respectively.
Here are the most searched #UNGA leaders pic.twitter.com/yPSwCxqnLF
— GoogleTrends (@GoogleTrends) September 24, 2019
Prime Minister Imran Khan is scheduled to address the UNGA session on Friday, September 27.
Stay tuned to Brandsynario for more news and updates.
Pakistan, Turkey & Malaysia to Start New TV Channel
Pakistan’s Prime Minister Imran Khan is currently in the US to attend the 74th session of the United Nations General Assembly.
He took it to Twitter earlier today that the nation alongside Turkey and Malaysia will launch an English language channel.
He further on explained that that idea behind this joint venture will be to confront multiple challenges through movies and web series in order to tackle negative mindsets and ideaology in regards to Islam.
The content will be produces under the joint venture to educate others as well as Muslims around the globe.
“President Erdogan, PM Mahatir and myself had a meeting today in which we decided our 3 countries would jointly start an English language channel dedicated to confronting the challenges posed by Islamophobia and setting the record straight on our great religion – Islam,” PM Khan wrote in the tweet.
He then elaborated saying, “Misperceptions which bring people together against Muslims would be corrected; issue of blasphemy would be properly contextualized; series & films would be produced on Muslim history to educate/inform our own people & the world; Muslims would be given a dedicated media presence.”
President Erdogan, PM Mahatir and myself had a meeting today in which we decided our 3 countries would jointly start an English language channel dedicated to confronting the challenges posed by Islamophobia and setting the record straight on our great religion – Islam.
— Imran Khan (@ImranKhanPTI) September 25, 2019
Misperceptions which bring people together against Muslims would be corrected; issue of blasphemy would be properly contextualized; series & films would be produced on Muslim history to educate/inform our own people & the world; Muslims would be given a dedicated media presence.
— Imran Khan (@ImranKhanPTI) September 25, 2019
Pakistan, Malaysia and Turkey have been on good terms. PM Khan looks forward to their support to help all three countries grow together towards a productive and prosparitive road.
Turkey friendly countries;
🇵🇰 Pakistan
🇦🇿 Azerbaijan
🇶🇦 Qatar
🇧🇦 Bosnia and Herzegovina
🇯🇵 Japan
🇮🇷 Iranian
🇲🇻 Maldives
🇰🇷 South Korea
🇷🇺 Russia
🇮🇩 Indonesia
🇲🇾 Malaysia
🇸🇴 Somali
🇦🇫 Afghanistan
🇵🇸 Palestine
🇦🇱 Albania
🇻🇪 Venezuella
🇨🇺 Cuba— Ali Keskin (@alikeskin_tr) September 25, 2019
PM Khan called for effective measure stressing upon the importance of countering hate speech and other forms of violence against Muslims in particular.
He also cautioned against attempts to defame the revered personalities and scriptures, cloaked in the claim for right to freedom of expression and opinion.
He added that marginalisation of any community could lead to its radicalisation.
Stay tuned to Brandsynario for more news and updates.
Pakistani Starlet Meera Ji Undergoes ‘Major Surgery’ in Dubai
The controversial queen of Pakistan showbiz industry was admitted to the American Hospital in Dubai after she complained of pain in her stomach.
Meera’s husband Captain Naveed reveald that the filmstar is now in the recovery room after undergoing a successful surgery.
“Meera was quite unwell. She has undergone a major surgery . The surgery has been completed and she in in recovery,
“Meera will be kept in the hospital for four or five more days,” said Captain Naveed.
Soon after getting her tests done, doctors advised surgery to the actress and rest for the time being while they assess her symptoms.
However, they will give a final diagnosis after Meera’s blood test reports come in
In a video statement shared today from the hospital room, Meera confirmed reports of her hospitalization for check-ups.
She said she is fine and is getting tests. “Medical check-ups are very necessary,”
اداکارہ میرا کا اپنی صحت سے متعلق اسپتال سے ویڈیو پیغام
Actress Meera gives an update on her health in a video message#PublicNews #PublicNewsLive#Meera pic.twitter.com/Xmx8yUDDzS
— Public News (@PublicNews_Com) September 16, 2019
She added that she was suffering from pain for quite some time now, however, could not seek treatment owing to professional commitments.
What are your thoughts about the story? Let us know in the comments section below.
For more updates and details, stay tuned to Brandsynario.
Kamila Shamsie’s Nelly Sachs Award Revoked, Hundreds of Authors Protest!
British-Pakistani author, Kamila Shamsie‘s Nelly Sachs prize was withdrawn after she voiced her concerns and protested boycotting Isreal.
More than 250 fellow writers came to defend her stance on the matter, amongst these writers are Arundhati Roy, JM Coetzee, and Sally Rooney.
The judges had initially chosen Shamsie for writing that “builds bridges between societies”, but changed their minds on learning that Shamsie was supporting the BDS movement.
They issued a statement saying:
Political positioning to actively participate in the cultural boycott … contrasts with the claim of the Nelly Sachs prize to proclaim and exemplify reconciliation among peoples and cultures,
Whereas the writer’s supporters are asking;
What is the meaning of a literary award that undermines the right to advocate for human rights, the principles of freedom of conscience and expression and the freedom to criticize? … Without these, art and culture become meaningless luxuries.
Over 100 writers have signed an open letter stating that the Nelly Sachs prize has chosen to “punish an author for her human rights advocacy”. The letter has been signed by Noam Chomsky, Amit Chaudhuri, William Dalrymple, Yann Martel, Jeanette Winterson, and Ben Okri to name a few.
Stay tuned to Brandsynario for more news and updates.
Indian Association Asks Promoters to Cancel Rahat Fateh Ali Khan’s Concert in US & Canada
The ongoing tension between India and Pakistan are getting worse by the minute.
As one of the many results, the Federation of Western India Cine Employees (FWICE) has asked Indian promoters Karl Kalra and Nirmal Dhaliwal to cancel Rahat Fateh Ali Khan’s performancein the United States and Canada.
This is not the first time the federation has voiced their resentment against Pakistani artists or any form of Indo-Pak collaboration.
“We have already given our directive that no Indian artist/singer/dancer/anchor/performer and last but not least, promoter would work with [Pakistani] nationals and [Pakistani] artists in view of the current alarming situation between the two countries,” read the notice issued.
Iqra Aziz Rejected a Fairness Cream Advertisement Despite Hefty Offer!
“It is, therefore, our humble request to both of you to immediately cancel the above shows to maintain the dignity and honour of your country. You are India, for which you should be proud,” the notice continued.
“In case if you don’t cancel the shows of Ustad Rahat Fateh Ali Khan and go against the sentiments of Indians, no Indian Artist/ Singer/ dancer/ Anchor, Performer/ Promoter would ever work with you anywhere in the entire world,” the federation warned in the letter.
The FWICE earlier banned singer Mika Singh from any performance, recording, playback singing and acting in India ‘irrevocably forever’ after his visit to Pakistan last month. Diljit Dosanjh was also asked to cancel his US show promoted by a Pakistani national.
What are your thoughts? Comment and let us know.
Stay tuned to Brandsynario for more news and updates.
Twitterati Apologizes To Ali Zafar For Falsely Accusing Him Of Harassment
Iqra Aziz Rejected a Fairness Cream Advertisement Despite Hefty Offer!
Yasir Hussain never misses any chance to be in the lime light, whether it be for good or bad reasons.
This time he is getting our attention for all the right reasons! Iqra has won won the hearts of her fans and followers, and by praising and supporting her, Yasir has too!
Recently, the starlet was offered a fairness cream ad and hit the headlines when she decided not to endorse the brand campaign.
Yasir Hussain appreciated her decision and sent her lots of love through social media. He posted a picture with Iqra and wrote:
I love you even more for what you did yesterday . Yeh baat aap sab ko batana is liye zaroori hai kyon k yeh aik behtareen kaam hai . Kal iqra ne aik (whitening cream) ka advertisement karny se mana kar dia jo society mai complex phelany k Bohot sary paisy bhi offer kar rahy thy . Juratmandana aur sahi Qadam uthaya aap ne 👏🏼❤️
He further added:
“Beshak kisi gory ko kaly per aur kaly ko gory per fazilat nahi” Allah ne jesa banaya hai us mai Khush rahen .
Here’s his post!
The young actresses undoubtedly changed the idea of ‘fair is beautiful’ but unfortunately, the obsession with fair skin continues to exist in our society.
What are your thoughts about the story? Let us know in the comments section below.
For more updates and details, stay tuned to Brandsynario.
This post was originally published on veryfilmi.com
Armed with Faith: Pakistani Documentary Wins An Emmy!
The most recent feather in our hat has been added by Armed with Faith, a Pakistani documentary that has won an Emmy for Outstanding Politics and Government Documentary yesterday, September 25th, 2019.
Yes, you read it right. THE EMMY’S.
Around 2 months ago the documentary was nominated for the Emmy’s, and it’s great to see that it has now won an Emmy!
What Is Armed With Faith All About?
Armed With Faith follows the men of the Khyber Pakhtunkhwa Bomb Disposal Unit (KPK BDU) to the front lines of the war against Al-Qaeda and the Taliban in Pakistan.
The lawless province of Khyber Pakhtunkhwa — considered the gateway for terrorists from neighboring Afghanistan — is the backdrop of the film. The battle for control of this porous border area remains critical to the stability of Pakistan and global security.
Should Pakistan, a nuclear power, fall into the hands of terrorists, the entire world is at risk. We witness firsthand the dangerous struggle undertaken by the men of the KPK BDU to protect their country against the Taliban threat in the land they both call home.
Now that a Pakistani documentary has been nominated for the Emmy’s, we hope that we also win the award.
All the best to Geeta Gandbhir, Asad Faruqi, and the rest of the people behind the film!
Watch the documentary here and let us know what you think:
Stay tuned to Brandsynario for more news and updates.
Foodpanda’s new campaign encourages you to ‘Don’t Cook’!
In today’s hectic and busy life, it’s really difficult coping with chores while working. The hassle of getting groceries for the kitchen and then slaving over the stove after a tiring day can be stressful. Eating the same food every day at home also doesn’t really cheer up one’s mood in fact, there is a high chance that you end up getting upset and want to lock your kitchen in frustration.
Now, if you wish to lock your kitchens, foodpanda can easily make it come true with their new campaign, ‘Don’t Cook’. The campaign’s tagline, ‘kitchen ko taala lagao, foodpanda karo’, will make you actually want to lock your kitchens and order amazing deals they have to offer. They cater to all your cravings, starting from bun kebab by the corner to a sizzling steak, all at your doorstep.
The 3 step process to order food makes it the most user friendly application to use. Just browse the menu, select a deal and enter your delivery address and the rider will be at your doorstep by the time you’re preparing the table. Now with foodpanda’s new rider tracking feature and quick chat options, following your food from restaurant and doorstep has never been easier!
Some amazing deals they have to offer are:
- Flat 50% off if you order from the pioneers of beef burgers in Karachi, Mr. Burger!
- Enjoy the amazing OPTP deal, where you get a zinger, fries and drink for only Rs. 199/-
- If you’re craving for donuts, avail flat 50% discount at Dunkin Donuts, Karachi.
- Don’t miss out on the deal where you get a hot and scrumptious regular pizza, 4 pieces of Garlic bread and 2 drinks for Rs. 499/- from Pizza Hut.
- Flat 40% off at Burger O Clock, where you’ll get the most mouth-watering burgers in Karachi.
- Everybody’s favourite, Mcdonalds is offering 1 McChicken, 1 McCrispy, medium fries, 2 regular drinks, all of this for just Rs.595/-
- For all you desi fans out there, What a Paratha brings you pizza paratha, BBQ special, nutella paratha with 500ml drink for just Rs.499/-
- This one’s for our Lahori fellows, where Papa John’s is offering flat 50% discount on all their pizzas.
We guess it really is about time we lock our kitchens and let foodpanda do the job. Khana kyun pakana hai? foodpanda karo!
Sales Professionals Forum Holds Discussions to Help FBR resolve the CNIC Issue
The financial bill 2019 has brought in new regulations for the b2b sales and distribution industry in Pakistan.
The move is a part of government reforms aimed toward proper collection of taxes and documentation of the economy.
The bill has been received with speculation, resistance and defiance. Trade organizations, distributors, and shopkeepers have been vocal against the bill and have taken to roads to register their protests.
Shopkeepers and wholesalers are refusing to give out their CNICs to distributors. The resistance is majorly coming from the small shops that make bulk of the business.
Companies are grappling with these new regulations and have taken a loss of 25-30% in volumes and 60-70% in coverages since the release of the new bill.
Government set an initial transition period for the process to take place but with limited resources, lack of structure and no formal body to overlook everything, the sales community is currently facing a lot of uncertainty and chaos.
For the past few months negotiations have gone on between FBR, government representatives and trade bodies but the discussions have always ended in further aggravation on both sides.
As Pakistan’s first and biggest sales platform, Sales Professional Forum is holding discussions all over Pakistan in an attempt to resolve the CNIC issue that has the whole business community within its hold. The step is being taken to make sure the promulgation of the bill is as smooth as possible.
The first discussion kicked off in Karachi on 5th September, while the second was held in Lahore on 13th September, 2019. The sessions proved quite productive and were attended by prominent personalities from Nestle, Shan Foods, Unilever, National Foods, Shell Pakistan, Abbott and many others.
The major points discussed in the sessions are as follows:
• FBR needs to provide clarification regarding tax laws because shopkeepers fear there will be new tax implications once they submit their CNICs to one or all distributors.
• The need for transparency. Shopkeepers are distrustful because of the lack of transparency that involves their documents. Until, we can create a concrete system of proof for the shopkeepers over submission of documents, invoice trails, and other cycles, the reservations will remain.
• There is no process in place for distributors. Distributors are currently utilizing different kinds of techniques to incentivize retailers to get on board with registration. Some of these are working, others not. FBR needs to establish a clear cut process that will not burden the distributors and will allow for a smoother registration process.
• We need to find a solution for the loopholes currently being exploited. Some distributors are passing contracts to sub-distributors who operate under the radar and do not follow protocol. This means while the distributor has legalized his transaction, the sub-distributors work under the law and are neither sales tax registered nor collecting CNICs for invoices. This further hampers our economy, and increases resistance against the movement.
• Wholesalers have a lot of influence with retailers. And because many of them are resistant to the CNIC idea, most small shopkeepers are following their example, further resisting the call for registration, despite talks and incentives.
• We need to follow in the footsteps of the telecom and banking industry because their method of conversion and registration is a tried-and-tested one.
Here is what the founder of Sales professionals Forum and the Sales and Marketing Head of Parazelsus Pakistan, Muhammad Asif Khushnood had to say about the initiative:
We saw active participation from the sales community and have received positive feedback regarding the issues. We’ll now be holding events in Islamabad, Multan, and Faisalabad and will approach the FBR with a concrete plan.
Pakistan Trade and Distribution Associations will also be in attendance in our upcoming sessions and we’ll try to bring our traders, retailers, sales and distribution stakeholders on the same page so we can all pitch in our suggestions for a conclusive, ubiquitous solution.
We have seen a wave of ambiguity and lack of trust amongst our distributors and shopkeepers. Some of their biggest concerns right now are the lack of information and structure that has proceeded the bill. Shopkeepers don’t know what tax implications will follow post CNIC registrations.
Any formal process for registration is missing forcing distributors to use different techniques to incentivize retailers. And most importantly, most retailers want a trade ID to be used for invoicing.
We are going to try and bring in as many points of view as we can so when we sit down for talks with FBR in the 2nd week of October, we not only have the complete overview, but we also provide a solution that is practical and unopposable.
Here are the dates for the future discussions:
Islamabad: 24th September
Faisalabad: 25th September
Multan: 26th September
Our goal is to reach solid solutions and initiate talks with FBR so we can put a proper structure in place that will help all parties accept the new regulations and conduct their businesses in a healthy way.
Make a Video of Someone Littering & Earn a Reward of Rs.100,000!
In our last post on the month long Clean My Karachi campaign run by the CM, our conclusion was that it was a great initiative however not a very sustainable one.
We argued that while the garbage in the city needed to be cleaned up, it was not a long term solution until the source of the garbage was kept in check:
There seems to be no existence or implementation of laws on littering around, hence nobody from the society gives a second thought before throwing garbage wherever their heart pleases.
Surprisingly, we soon heard the following news:
Saeed Ghani, Minister for Information has said in a press conference that the Sindh government will award a cash prize of 100,000 PKR to anyone who captures visual evidence of people littering the streets.
“This is a conspiracy to sabotage the cleanliness drive,” he said, adding that the Sindh government had to bear extra cost as a result of people purposely clogging sewerage lines and dumping debris on roads.
NOW WE’RE TALKING.
The evidence will have to be sent on whatsapp on the following numbers:
- 0300-00742960
- 300-0084296
If you’re worried about getting yourself in trouble for making videos, there’s nothing to worry about as your identity will be protected.
What are you waiting for? Start making videos!
Stay tuned to Brandsynario for more news and updates.
“I am alive & well”- Dr. Abdul Qadeer Khan Brushes Off Death Rumours
Nuclear scientist Dr. Abdul Qadeer Khan is very much alive and has assured his followers about his well-being in a video statement.
Earlier, rumours of his passing had taken over social media leaving the nation in shock. Khan expressed his anger over the rumours, saying his enemies were spreading the fake news.
He also held a copy of yesterday’s newspaper to show proof that the video has been made after rumours came forth.
In the video statement, he said:
Thanks to the Almighty, I am alive and well. Enemies are spreading fake news about my death. God willing, I will live on for a few more years,
Khan is a hero and is famous for successfully building the Muslim world’s first atomic bomb. He is also known as the father of Pakistan’s nuclear program.
Stay tuned to Brandsynario.
Pakistan vs Sri Lanka 2019: Sri Lankan Team Arrives in Pakistan for ODI, T20 Series
Sri Lanka’s national cricket squad arrived in Pakistan amid high-security to play upcoming matches between the two countries.
However due to concerns, 10 senior players have opt. out of playing in Pakistan comprising three one-day internationals and three Twenty20 matches that begin on Friday.
Sri Lanka’s T20 Captain Dasun Shanaka shared his thoughts about returning to Pakistan at the occasion.
“I am satisfied with the security arranged for us and I am happy to lead my team to Pakistan. We hope to give a good fight to our very strong hosts.”
ODI skipper Lahiru Thirimanne second Shanaka saying that he also had no concerns in regards to security and preperations from Pakistan’s side.
Pakistan will take on Sri Lanka in 1 ODI match and a T20 series (3 matches).
Pakistan vs Sri Lanka 2019 Tour Schedule
- One-day internationals (all in Karachi): September 27, 29, October 2.
- Twenty20 internationals (all Lahore): October 5, 7, 9
Are you ready to be a part of history? We are!
Stay tuned to Brandsynario for more news nd updates.
Leading short video platform TikTok demonstrates commitment to digital wellbeing with new feature in Pakistan
TikTok, the world’s leading destination for short-form mobile video, has attained stellar success across the globe and has also been rapidly gaining popularity in Pakistan. The short-form video platform has boomed over the past few years thanks to its ease of use, tools that facilitate creativity, a focus on safety features, as well as its offering of localized content.
It’s no surprise that a country like Pakistan, which has a burgeoning tech savvy young population, already has several popular TikTok users who have built a regional fandom and are no less popular than traditional celebrities, thanks to the creative content they showcase on TikTok that resonates with their local audience.
What is TikTok?
In a world where attention spans are getting shorter, TikTok’s short-form video format is perfect, as it allows consumption of content in bite-sized pieces. It’s this approach that has attracted hundreds of millions of followers to TikTok. In fact, last year, TikTok was selected as one of Google Play’s best apps of 2018 in the ‘most entertaining’ category in 18 markets around the world.
There is a firm focus on creativity on TikTok. If you’re an aspiring singer, dancer or chef, whether you love cars, science, sports or fashion, a vast array of tools including various filters, stickers, music options and special effects among other features will allow you to produce truly entertaining and polished videos straight from your smartphone.
How does TikTok keep its users safe?
It is also imperative to mention that with the growing popularity, TikTok is committed to promoting a safe and positive in-app environment.
TikTok offers policies and tools such as Community Guidelines to help people understand how to use the platform in a positive and appropriate way, and what not to post. It also has a number of measures in place today to protect users, for example allowing users to set their accounts private, which lets them approve or deny followers and restricts their uploaded content and incoming messages to followers only. Other protections include restricted viewing mode, comment filters, and in-app reporting.
TikTok has recently added yet another feature that not just its users but even the parents of teenagers will appreciate. To ensure a moderate and responsible usage of the app, TikTok now offers an ‘anti-addiction reminder.’ With this feature, a bubble pop-up message will appear on the user’s screen when they have spent more than a certain amount of time on the app, ranging from every 60 to 90 minutes. This is an amazing initiative from the app makers who are actually committed to see their users engage in other healthy activities and not spend their whole days making and watching TikTok videos.
We recommend our readers to use this digital wellbeing feature from TikTok in their day-to-day usage for the app and even set a timer on the usage of general social media apps as well for a healthier body and mind.
Here are 3 Ways Daraz has Prepared Pakistan’s e-Commerce Industry for the Digital Era
Pakistan’s e-commerce industry is one of the fastest growing in the South Asian region. In the past few years, the market size of the industry has grown significantly and changed the way customers interact with – and pay – businesses.
Despite this accelerate growth, the e-commerce industry in Pakistan still faces certain challenges; mainly in terms of logistics and infrastructure. Daraz, the leading e-commerce platform in the country, has invested in infrastructure and logistics development over the last few years and found creative solutions to these challenges.
Primarily, the company has built a reliable, digitised logistics model. Secondly, Daraz has invested in an integrated infrastructure ecosystem. Lastly, through initiatives such as Daraz University and DExports, the company has worked actively to empower local sellers.
1. Webbing Out Pakistan’s Biggest e-Commerce Logistics Company
Last year, the company launched Daraz Express (DEX) – Pakistan’s first logistics company designed specifically for e-commerce operations.
Running 24 hours with over 1,000 riders – DEX Heroes – behind its success rate of delivering 30,000 packages in a day, through DEX, Daraz has been able to improve customer service tremendously. From efficient pickups to deliveries, Daraz’s fulfillment rate has reduced by 1 to 2 days which means happier customers and more business.
2. An Integrated Infrastructure Ecosystem For Relief
Having a logistics system is just half of the equation, the other half is an integrated infrastructure ecosystem big enough to help. Daraz has established 47 hubs in 19 cities including Sarghoda, Jhelum, Hyderabad, Multan, Karachi, Lahore and Islamabad.
These hubs are called Daraz Shops. A Daraz Shop is the most convenient stop for both customers and sellers to carry out their business. Daraz Shop is the point where customers can return packages and from where DEX employees can pick up packages from sellers and deliver them to customers.
On the other hand, to make the experience even more comfortable for the customer, Daraz representatives present at the shops can assist customers in returning orders, and browsing the Daraz catalogue to place orders..
In addition to this, four digitized warehouses have been set up in Karachi, Lahore, and Islamabad covering 200,000 sq feet and they store 30% of the top-selling products. These digitised warehouses help ensure that product quality is up to mark and that order fulfillment is swift.
3. Empowering sellers
Daraz strives to ensure that local manufacturers and business owners have the knowledge they need to build their online retail stores. Through Daraz University, the platform educates 2,000 new sellers every month on e-commerce operations.
Through intensive tutorials new and existing sellers are taught how to package their products, how to price and how to ensure product quality meets the mark. So far, over 20,000 sellers have been educated through Daraz University.
In collaboration with Alibaba, Daraz has launched DExports – a program that will give local sellers the opportunity to list their products on Alibaba’s B2B website, thus, enabling them to reach a larger, global customer base.
Daraz is providing complete support to local exporters to help them capitalise on this opportunity in the form of free-of-cost trainings, knowledge sharing and offering a full ecosystem of payments and logistics support.
4. Expanding Across Borders With Global Collections
Daraz wants to ensure its customers find exactly what they have been looking for without having to go anywhere else. This also requires being able to meet and keep up with constant change in customer demands.
With Global Collections, customers now have a vast market at their disposal with more brands, and more high-quality items to choose from that are not easily available in local markets. Daraz has an assorment of 2 million products parked under Global Collections.
Thus, by focusing and investing in logistics, infrastructure and customer demands, Daraz has pushed Pakistan’s e-Commerce industry forward and has helped it become more ready than ever for the digital era.