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doctHERs & oladoc Join Forces To Fight COVID-19 In Pakistan

By
Press Release
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Karachi: April 7, 2020 – Leading digital-health service providers in Pakistan, doctHERs and oladoc have joined hands to help Pakistan fight the COVID-19 pandemic. Joining forces, both these resourceful enterprises are now providing free access to specialized COVID-19 focused digital content, online counselling & video-based consultations from qualified doctors, to protect and inform the masses in this hour of need.

As part of the arrangement, patients are able to consult with Doctors, using one of the most advanced telemedicine expertise available in the country. Despite being confined to their homes, the people can easily access quality medical advice, by simply going to the specially created Facebook group; CoronaVirus – Doctor Consultation & Health Tips. This digital facility responds instantly to the public’s diverse health-care needs. Any patient who needs further assistance is routed to Free Video Consultation with PMDC certified healthcare professionals, managed by doctHERs.

In less than a week after its launch, this online community has already amassed 50,000+ members and patients are seeking diagnosis and assessment for further treatment. This public service initiative has the support of a multitude of doctors and volunteers, who are responding to more than 1,500 patient queries daily.

So far, through this partnership, 7 million + citizens have benefited already with 5 million + views on Corona based awareness content on YouTube only, 100,000 views via Facebook live sessions, 20,000 consultations among others.

The CEO of doctHERS – Khaqan Sikander said:

“doctHERs is pleased to take this resourceful initiative, for the wellbeing of the common people, while it also aims to ease the burden on frontline doctors, medical staff during the Corona crisis. We have a special commitment to alleviate the suffering of the poorest and the elderly, who are worst affected by this global pandemic.

Currently, we have shifted our strategy to eliminate the worries of the Pakistanis, who need consultation for the coronavirus, while they must not leave home. We are thankful to oladoc for working cohesively with our team to serve the people of Pakistan.”

The CEO of oladoc – Abid Zuberi said,

“oladoc has a noble mission to make healthcare accessible for everyone. We’re glad to have this opportunity of serving the masses through a revolutionary digital platform, designed to help win the fight against this pandemic and help the nation overcome the limitations of our health infrastructure. Capitalizing on the strengths of doctHERs as our partner, we will ensure Free clinical health-services, with a humanitarian spirit.”

For more information, visit: https://oladoc.com/helping-pakistan-fight-covid-19 or https://www.facebook.com/doctherspk/ OR download oladoc (available on android and iOS) or doctHERs (specialized covid focused app coming soon) apps.

15 Things that Highly Impact the Online Resale Value of your Car!

By
Anusha Sachwani
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Credits: Liveabout

The internet has revolutionized the way people buy and sell cars.

You can now use video broadcasting sites such as YouTube, social media sites such as Facebook and Twitter and more importantly, online car classified sites to make an effective online sales pitch.

But just like any other market, is it simply enough to say “I am selling my car”? No. There is definitely a need for more.

So how can one sell his/her car while sitting in the comfort of his/her home with much ease that too at a good price?

Read on to find out a few tips that will get you the best price for your car online.

1 – Know Your Target Market (Optimize)

You need to know the nuts and bolts of the car market to make a quick sale. With the right amount of knowledge, you can sell your car at a much better price.

2- Set an Appropriate Price

Price matters a lot while selling a car, especially when you are selling it in a price-sensitive market like Pakistan. So go through the prices for the same type of car you are selling (you can do this online). Then price it accordingly. Don’t underestimate and don’t overestimate.

3. Add-Ons Add Value

To increase the worth of your car a bit more, don’t keep it purely stock but add a bit of add-on that does not spoil the car’s original look but only buffers it up.

 

4. Presentation Matters 

Presentation ALWAYS matters, no matter how good your car is, if not properly buffed up it might not give you for what it’s worth.

5. Wash and Disinfect

 

Everybody needs grooming and so do our cars. The unsaid rule of keeping one is to keep it well washed and polished at ALL times.

How to Disinfect your Car & Personal Space from COVID-19!

6. Click Hi-Res Pictures

Now you are all ready to click some high-resolution pictures of your car. Why High Resolution Only? Because simply put, your buyers would want to see your product in detail.

7. Get the Paperwork in Order

 

One of the most common flaws in online selling of cars is when the paperwork of the car is not complete. Even with a single paper missing, the buyers slash down your car’s price tremendously. So instead of blaming them, get your papers together. 

8. Tell the Buyers Everything (No Lies!)

When completing the description for your car, write as much detail as possible and use descriptive keywords to ensure clarity and accurate information for the buyer.

9. Give Detailed Specs

 

Tell them exactly what your car holds, the more detailed it is the better idea you give out to the buyer.

10. Use Keywords

Use keywords that match the exact make, model, and specifications of your car, for example, Honda Civic VTi 1.8 i-VTEC Prosmatec, 2010.

11. Offer Test Drives

 

Lure in the best buyers in town by offering a test drive option on the ad you place, the performance of the car itself can just be the thing to crack the deal.

12. Stay Responsive (No Excuses)

The quicker you are to respond to an interested buyer, the better your chances will be of making a sale.

14. Give Your Legit Contact Details

Double-check the contact details, before allowing your ad to go on air. You might waste all your hard work, just because of a simple mistake in contact details.

15. Use Car Classified Sites that Send Alerts

Sign up to different car classified websites like PakWheels, Carmudi, etc. to engage a larger and more diversified buyers list, from various different platforms.

Selling online requires much less effort compared to selling your car offline. It doesn’t require you to be a mechanic or majors in automotive; it simply requires a bit of your effort and that’s it.

Have anything to add in the story? Tell us in the comments below.

Employment & Investment Confidence Plummets As Pakistan Economy Fights COVID-19

By
Press Release
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Accountancy experts say economic confidence in Q1 has capitulated as the Pakistani economy struggles to get to grips with the fallout from the Coronavirus.

A national survey of senior accountancy practitioners, who reflect the outlook of a large number of businesses they advise, found that confidence has fallen by more than 5% to -28, a record low for Q1 registered in the 11-year history of the research.

The report Global Economic Conditions Survey (GECS), jointly published by ACCA (Association of Chartered Certified Accountants) and IMA® (Institute of Management Accountants) reveals:

  • Global confidence fell to its lowest level on record with big falls in all regions
  • The global orders index, which tends to be less volatile than confidence, also fell sharply
  • Pakistan employment and investment tumble to record lows
  • Pakistan set to suffer a sharp economic contraction in coming months

Michael Taylor, the chief economist at ACCA, revealed there was a relatively little divergence in confidence between regions owing to the global nature of the coronavirus economic shock.

He said: ‘Pakistan economic sentiment is in line with the rest of the world. Confidence fell everywhere and, in most cases, sharply and to the lowest since the survey began in 2009.

‘South Asia, Pakistan in particular, did not show a collapse in confidence in early March. Pakistan was suffering from weak growth prior to the pandemic and will quickly fall into economic contraction.

Image Source: Inside Sources

‘While this survey looks at the economic impact, it is important to remember there is a human cost both now and in the long-term on wellbeing, skills and the risk of redundancy.’

Looking ahead, Michael Taylor concludes: ‘The economic damage in the coming months will be huge. But if appropriate policy action is taken, then conditions for recovery will be in place when the COVID-19 health crisis is substantially over.’

GECS Q1 2020 can be found online at: https://www.accaglobal.com/gb/en/professional-insights/global-economics/GECS_Q1_2020.html

7 ‘Quarantine’ Trends & Challenges That Are Taking Over The Internet

By
Ariba Raza
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Image Source: Instagram

In the midst of global efforts to stay home and socially distance during the coronavirus pandemic, a number of challenges have gone viral and we’re loving all of them! You might know or have tried a few of these but it’s amazing to see all the creativity come out! And moreover, it’s amazing to see how people are enjoying staying at home.

So, we thought of rounding up all the craziness for you so you could try these too! The following trends and challenges are going viral on social media and they look extremely fun!

Although there are many challenges that are going viral, here are our most favorite ones!

1. Foot Shake Challenge or the Oh  Na Na Na Challenge

2. The Push-Up Challenge

3. The Split Screen Magic!

Rolando en tiempos de cuarentena!

Rolando en tiempos de cuarentena!

Posted by Pothead Media on Tuesday, March 31, 2020

4. Swapping Clothes

5. Shaving Beard Trend

6. Savage Challenge

7. Couple’s Challenge

Share this article with your loved ones so they could kill their boredom while having some fun!

For the latest news and updates, stay tuned to Brandsynario!

Hira & Mani Share Why Showing Your Ration Distribution Is Important

By
Laiba Omer
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Hira Mani Ration
Image Source/ Instagram

People from all walks of life have been taking responsibility and doing their part during the pandemic. Popular actors, Hira Mani and Mani have also been actively taking part in collecting ration. The couple has been distributing the necessary grocery item to the needy.

However, the couple has always been criticized for their choice of actions in the public eye many time. The criticism rolled out further while both the actors were kind enough to participate in public service in the time of need.

On a video uploaded on Instagram recently, Hira follows Mani around her house while they were assembling and packing the ration bags.

Mani emphasized that the reason why they have been updating their social media while carrying out kind gestures is that they are stars and their lives are very much public.

Watch Video Here:

Hira captioned the video with an Ayah from the Quran, Those who (in charity) spend of their goods by night and by day, in secret and in public, have their reward with their Lord … Quran, 2:274

 

View this post on Instagram

 

A post shared by Syeda Hira Salman (@hiramaniofficial) on

It is essential these stars use their platform to spread awareness. Just like they upload pictures of traveling in business class or a child’s birthday and other activities.

It’s so heartwarming to see everyone doing their part during this global crisis. The only way we can contain the spread of coronavirus as a nation is if we take individual responsibility.

For more news and updates, stay tuned to Brandsynario.

KASHF- The Upcoming Drama Serial Has A Twisting Storyline

By
Ariba Raza
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Produced under the banner of Momina Duraid Productions, HUM TV’s latest drama serial Kashf is penned by Imran Nazeer and directed by the talented Danish Nawaz. The serial has a stellar cast comprising the industry’s finest artists such as Hira Mani, Junaid Khan, Waseem Abbas, Munza Arif, Hajra Khan, Samina Ahmed, Saleem Mairaj, Saji Uddin, Lubna Aslam, Amir Qureshi, Abeena and others.

Here’s the promo!

https://www.youtube.com/watch?v=12jZXfzWYhU

What’s new about Kashf’s storyline? Is it the same old?

Not at all. The upcoming drama serial Kashf addresses a rare sleep disorder called nightmare disorder or dream anxiety disorder. But in a very unique way. Moreover, the lead characters will be shown with disorders.

The drama shows a girl, Kashf who is afraid to fall asleep because of her constant nightmares, that end up turning into reality. The role of Kashf Binte Imtiaz Ahmed is played by Hira in the drama.

The plot of the drama mainly revolves around Kashf who is the eldest daughter of Imtiaz, an arrogant person who dreams of becoming rich without making any efforts. Whereas, Kashf, unlike her sisters and father has a realist mindset.

However, what proves to be troublesome for Kashf are her nightmares and her lucid visions that they’re more than just dreams. To find out more, you’ll need to watch the first episode!

When is it releasing?

The drama is releasing today, 7th April 2020 at 8:00 on HUM TV.

What do you think of this? Let us know in the comments below!

Countries with ‘Burqa Ban’ Are Now Making Face Masks Compulsory!

By
Web Desk
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masks

Several countries in the past have announced a full ban on niqabs and burqas also known as the ‘burqa ban’.

This ban forbids Muslim women to cover themselves from head to toe and hide their faces when in public.

Over time, many countries have implemented the burqa ban. One of the reasons at the time to call for the ban was the fear of Islamophobia, whereas security and safety have also been a concern in the past.

If not followed, it can lead to a fine or even penalty.

Austria′s controversial ′burqa ban,′ a year on | Europe| News and ...
Image Credits: alliance/dpa/APA/B.Gindl

Countries that have implemented the ‘burqa ban’ include:

  • Tunisia
  • Austria
  • Denmark
  • France
  • Belgium
  • Tajikistan
  • Latvia
  • Bulgaria
  • Cameroon
  • Chad
  • Congo-Brazzaville
  • Gabon
  • Netherlands
  • Morocco
  • China

Now, because of the novel coronavirus pandemic slowly gripping the world, as a healthcare precaution, many countries have made it mandatory to wear facemasks when residents leave their homes.

The facemasks prevent the COVID-19 positive patient who may not be aware of it from spreading the infection, and healthy individuals from catching it via skin-to-face contact. Compulsory facemask laws are now being widely adopted in Europe.

Austria, one of the countries that banned the burqa has now made is absolutely compulsory to wear face masks in shops.

Moreover, Slovakia and the Czech Republic, have gone even further, making the wearing of face masks compulsory once you leave home.

People wearing masks in Prague
Image Credits: Getty Images

In Germany, Jena (eastern city) has announced citizens to cover their faces when shopping or on public transport.

Even America’s CDC health agency has recommended individuals to wear masks or home-made face cloth when going to public places including the pharmacies or even shops.

Austrian Counselor, Sebastian Kurz admitted how the coronavirus has led to an uncalled-for cultural shift as a country that had banned burqas in 2017 is now encouraging its residents to cover their faces.

I am fully aware that masks are something alien to our culture. It’ll be a major change, but it is necessary that we take this step to further reduce the further spread.

Wearing a facemask has not been an easy-going experience for everyone.

I’m not used to it. It’s hard breathing with masks, and it’s hot under there. -Astrid from Salzburg

There is now a possibility that the countries mentioned above that had placed the ban may remove it, understanding the importance of covering oneself, but, time will tell if that will happen or not.

What do you think about the future of burqas? Share your thoughts with us in the comments below.

Stay tuned to Brandsynario for more news and updates.

Yasir Hussain and Iqra Aziz Make Protective Suit for Doctors in Pakistan!

By
Alefyah Hasnain
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The coronavirus pandemic has left the world in a cloud of gloom. The people working day and night to save lives against the virus are the front liners that include doctors, nurses, paramedics and other medical staff.

Due to the surge in demand for protective gear by the general public, there has been a decrease in the availability of masks, gloves and suits for the medical community who are extremely vulnerable without protection.

Celebrity couple, Iqra Aziz and Yasir Hussain have taken up a great initiative and have stitched the protective suit for the doctors at their home in order to support Pakistani designer, Asim Jofa who is already making these suits for the medical community on a larger scale.

Yasir Hussain shared a video message on his Instagram account and urged everyone to take part in this amazing opportunity to help the doctors, nurses and staff in this crucial time. Yasir mentions,

“If every household even manages to stitch one suit we will be able to help the medical staff immensely with the protection they truly need against this deadly virus!”

 

View this post on Instagram

 

for more details contact @asimjofa

A post shared by Yasir Hussain (@yasir.hussain131) on

Fan favorites, Iqra and Yasir are spending their time in lockdown for this noble initiative and have asked every person out there with a sewing machine to do the same thing they have!

One protective suit would mean saving the life of one doctor/nurse/paramedic who in turn would save many more patients through all the hard work they put in day and night.

Local Pakistani clothing brands like Lulusar, outfitters and designer Asim Jofa have announced to work towards mass-producing these protective suits in their factories for the medical staff.


Follow Brandsynario for the latest news and updates.

All The Celebrities Who Were Tested Positive For Coronavirus

By
Kinza Piracha
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Source/ Entertainment Weekly

Update: April 7th, 2020

United Kingdom’s Prime Minister Boris Johnson tested positive for coronavirus on 27th March, 2020. However, he was rushed to the Intensive Care Unit last night as his symptoms for COVID-19 had worsened.

Announcing his health condition when he had been tested positive, here’s what he said:

Informing the Queen about his health condition via a No 10 statement, it read,

“The prime minister has been under the care of doctors at St Thomas’ Hospital, in London, after being admitted with persistent symptoms of coronavirus.”

It further read,

“Over the course of [Monday] afternoon, the condition of the prime minister has worsened and, on the advice of his medical team, he has been moved to the intensive care unit at the hospital.”

It continued: “The PM is receiving excellent care, and thanks all NHS staff for their hard work and dedication.”

Image Source: BBC

Update: March 20th 2020:

Another day down and the cases of coronavirus are just increasing rapidly! Just recently, “Game of Thrones” actor Indira Varma has also been tested positive for coronavirus.

Here’s what Indira had announced on her official Instagram account

Earlier, he co-star, Kristofer Hivju was also diagnosed with coronavirus and two days later, Indira was tested positive.

Moreover, Itziar Ituño, one of the core cast members of Netflix’s Money Heist, announced that she was tested positive for coronavirus.

Here’s what she Itziar had shared

View this post on Instagram

Aupa danoi!! Ofiziala da, bariku arratsaldetik sintomekaz nabil (sukarra ta eztul lehorra) eta gaur iritsi jaku azterneta epidemiologikoaren konfirmaziñoa. Koronabirusa da. Nire kasuan arina da ta ondo nago baina oso oso kutsakorra eta super arriskutsua ahulago dagoen jendearentzako. Hau ez da tontakeria, izan konsziente, ez hartu arinkeriaz, hildakoak dauz eta bizi asko jokoan eta ondiño ez dakigu noraiño helduko dan kontua, beraz, arduratsuak izateko txertoa ipinteko garaia da danon hobebeharrez. Elkartasun garaia da! Etxean geratzekoa eta babestu besteak! Orain 15 egun berrogeialdi eta aurrerago ikusiko da✊❤.Zaindu zaitezte!!😙😙😙😙/ Hola a tod@s!! Ez oficial, desde el viernes por la tarde tengo los síntomas (fiebre y tos seca) y hoy nos ha llegado la confirmación del test epidemiológico. És coronavirus. Mi caso es leve y estoy bien pero es muy muy contagioso y superpeligroso para la gente que está más debil. Ésto no es tontería, ser conscientes, no lo tomeis a la ligera, hay muertos, muchas vidas en juego y aún no sabemos hasta donde va a llegar ésto por lo que ha llegado la hora de ponerse la vacuna de la responsabilidad por el bien común. Es tiempo de solidad y generosidad! De quedarse en casa y proteger a los demás. Ahora me tocan 15 dias en cuarentena y después ya se verá✊❤! Cuidaros mucho😙😙😙😙/ Olá galera! Ez oficial, desde sexta-feira à tarde tenho sintomas (febre e tosse seca) e hoje recebemos confirmação do teste epidemiológico. É um coronavírus. Meu caso é leve e estou bem, mas é muito muito contagioso e super perigoso para pessoas que são mais fracas. Isso não é bobagem, esteja ciente, não leve a sério, há mortos, muitas vidas em jogo e ainda não sabemos até que ponto isso vai dar, então chegou a hora de ser vacinado pela responsabilidade pelo bem comum . É um tempo de solidão e generosidade! Ficar em casa e proteger os outros. Agora tenho 15 dias em quarentena e depois será visto✊❤! Cuide-se😙😙😙😙 #etxeangeratu #yomequedoencasa #quedatencasa

A post shared by Itziar Ituño (OFIZIAL) (@itziarituno) on

Fame can afford a person a lot of privileges, but immunity to the coronavirus COVID-19 is not one of them. As some celebrities misguidedly don hazmat suits and face masks to safeguard themselves, others have commenced wisely self-isolating as a preventative measure.

Several are using their platforms to urge everyone to stay informed and take this pandemic seriously. But since no one is immune, several celebrities, athletes, politicians, and other public figures have been diagnosed. As the pandemic continues, we will keep this list updated.

Here’s the list of popular people who have been diagnosed with the novel virus:

1. Kristofer Hivju

View this post on Instagram

Greetings from Norway! Sorry to say that I, today, have tested positive for COVID19, Corona virus. My familiy and I are self-isolating at home for as long as it takes. We are in good health – I only have mild symptoms of a cold. There are people at higher risk for who this virus might be a devastating diagnosis, so I urge all of you to be extremely careful; wash your hands, keep 1,5 meters distance from others, go in quarantine; just do everything you can to stop the virus from spreading. Together we can fight this virus and avert a crisis at our hospitals. Please take care of each other, keep your distance, and stay healthy! Please visit your country's Center for Disease Control's website, and follow the regulations for staying safe and protecting not just yourselves, but our entire community, and especially those at risk like the elderly and people with pre-existing conditions. @grymolvaerhivju #fightcorona #solidarity #takecare #folkehelseinstituttet Thanks to @panoramaagency

A post shared by Kristofer Hivju (@khivju) on

The “Game of Thrones” actor declared openly on Monday, March 16 that he had been diagnosed but that he has “mild symptoms of a cold.”

2. Tom Hanks and Rita Wilson

Oscar-winner Tom Hanks announced on March 11 that he and his wife, actress Rita Wilson, tested positive for the novel coronavirus.

3. Idris Elba

The actor posted a video on his Twitter feed declaring openly to his fans that he tested positive for COVID-19.

4. Olga Kurylenko 

Kurylenko, an actress best known for her role in the James Bond film “Quantum of Solace,” announced on March 15 that she had tested positive.

5. Francisco Garcia

Source/ Independent. co.uk

A 21-year-old Spanish football coach Francisco Garcia died from coronavirus. He was already suffering from a form of leukemia.

More than 173,000 cases recorded globally are government officials, celebrities and sports personalities as authorities around the world grapple to contain the spread of coronavirus.

High-rise events like the annual Met Gala – often referred to as fashion’s biggest night out have also been postponed due to the virus.

Stay tuned to Brandsynario for the latest news and updates.

TECNO Camon 15 Made History With A New Guinness World Record

By
Press Release
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TECNO, a top-tier smartphone brand has successfully added another feather in its cap while making history with a New Guinness World Record. In a recent mobile launch event in Nigeria, themed ‘Magic of the Unseen’ TECNO caught everyone by surprise, with the largest flipbook (2.2 ✕ 2.2 wide printed picture) captured by the lens of TECNO Camon 15.

The largest flipbook displayed at the launch event is a compilation of the largest set of super clear images ever assembled, at almost 5 square meters. This flipbook is one of a kind, with 64 pages in total, and every single page size is 4.676 square meters (2.17*2.15meter), this makes a giant picture of 299.26 square meters in total. Isn’t it amazing?

TECNO’s flagship phone, Camon 15 with TAIVOS technology is pushing the boundaries of mobile photography. Its ultra-clear 48 MP Quad camera produces a brilliant high definition picture, even on zooming it to 8 x, every detail is perfectly captured and vividly displayed.

On this milestone achievement, General Manager of the brand, Mr. Creek Ma expressed his feelings, “This is just a beginning of setting a new record. TECNO with the history of delivering unprecedented technology to its global users is striving hard to consolidate its position. TECNO has a promising future with a pledge to break more records in days to come.”

TECNO is always committed to bring cutting edge technology and the latest innovation to its valuable customers. TECNO’s first online product launch is another breakthrough addition to its most popular Camon series. With the launch of Camon 15 TECNO is all set to take the chunk of Pakistani mobile market as well.

BYKEA Appeals To The Government To Allow Them To Help Daily Wagers!

By
Kinza Piracha
-
Source/TechCrunch

Coronavirus has brought the economy to its knees and amid the endless efforts that the countries are putting in to combat the novel virus, we’re all struggling to overcome these critical times.

While the country is in lockdown, there are people who aren’t privileged enough and continue to suffer from hunger and basic necessities. The daily wage earners are striving to make ends meet.

However, Bykea, a three-year-old ride-hailing, and delivery service, today, has more than 500,000 bikes registered on its platform. It operates in some of Pakistan’s most populated cities, such as Karachi, Lahore, and Islamabad has appealed from the government to allow their wage earners to aid the people of Karachi, Lahore, and Islamabad amid this lockdown so they can feed their families.

Source/ Bykea Social Media

The popular motorbike App Bykea has also launched a huge amount of Rs.7 million relief fund for its driver-partners who are affected by the lockdown in the country. Bykea has announced that it had donated Rs. 4.5 million via contributions from its investors and employees, a major portion of whom offered a sizeable portion of their salaries to this fund.

Bykea also played a crucial role in guiding their riders on how to maintain good hygiene. They’ve asked to wear a face mask frequently and cover their hands with gloves at all times. They have also guided their employees to constantly use sanitizers and adopt a habit of washing hands after every 30 minutes.

Source/ Bykea Social Media

Bykea has made a great initiative for its employees who are struggling to acquire a livelihood and it’s high time all of us also join hands to aid the less fortunate in this time of crisis.

Lulusar To Make Protective Suits Free-of-Cost For Healthcare Heroes

By
Alefyah Hasnain
-

The coronavirus pandemic has caused chaos across the globe. Currently, there are over 1.2 million COVID-19 cases worldwide. The battle against the deadly virus is being fought valiantly by all the frontliners out there, the doctors, nurses, paramedics, other medical staff and the first responders too.

It is, however, a great disadvantage for the country when these people who are fighting day and night to save patients are not protected well enough from the threat themselves, you could compare the situation to sending out soldiers to fight the enemy without any armor! This shortage of protective gear including PPE suits and masks for the medical community has also led to the death of the young doctor from Gilgit who was treating patients with Coronavirus.

During this dire situation clothing brand, LULUSAR has announced that it has taken the initiative to restructure its factory to produce protective gear for those on the frontline. Lulusar will be supplying the essentials to doctors, nurses and medical facilities across Pakistan. Kudos to the team for helping out the country during this critical period.

 

View this post on Instagram

 

Dear Customers, At Lulusar, we have always been proud to be made in Pakistan, and we will continue to do what we can to support our country and people. We are overwhelmed with the appreciation and support we received on our news of restructuring our factory to produce protective gear for those on the frontline. Our aim remains to provide essential supplies to doctors, nurses and medical facilities in light of shortages and we are honored to play a role in this. We are excited to share that we’ve created additional disposable prototypes for safer use. We are ready to begin production of suits, masks, and more essential equipment, and currently are waiting for government permits to activate operations during lockdown. We have also taken necessary steps to ensure that once production begins, we comply to all industry standards and safety regulations, stemming from WHO guidelines, to guarantee the safety of our employees. Our aim remains to ensure they are employed and healthy. We will also be working with the government to donate protective supplies where necessary. For extra details, please DM us or contact our customer service helpline: 03000455858. We hope to be able to begin producing soon. Until then, stay home and stay safe. Regards, Team Lulusar. #lulusaronline #protectivegear #medicalsafetysuit #covıd19

A post shared by Lulusar (@lulusaronline) on

Lulusar shared in a post on their Instagram handle:

“We are excited to share that we’ve created additional disposable prototypes for safer use. We are ready to begin production of suits, masks, and more essential equipment, and currently are waiting for government permits to activate operations during lockdown.”

 

View this post on Instagram

 

Dear Customers, At Lulusar, we have always been proud to be made in Pakistan, and we will continue to do what we can to support our country and people. We are overwhelmed with the appreciation and support we received on our news of restructuring our factory to produce protective gear for those on the frontline. Our aim remains to provide essential supplies to doctors, nurses and medical facilities in light of shortages and we are honored to play a role in this. We are excited to share that we’ve created additional disposable prototypes for safer use. We are ready to begin production of suits, masks, and more essential equipment, and currently are waiting for government permits to activate operations during lockdown. We have also taken necessary steps to ensure that once production begins, we comply to all industry standards and safety regulations, stemming from WHO guidelines, to guarantee the safety of our employees. Our aim remains to ensure they are employed and healthy. We will also be working with the government to donate protective supplies where necessary. For extra details, please DM us or contact our customer service helpline: 03000455858. We hope to be able to begin producing soon. Until then, stay home and stay safe. Regards, Team Lulusar. #lulusaronline #protectivegear #medicalsafetysuit #covıd19

A post shared by Lulusar (@lulusaronline) on

The clothing brand has also mentioned that they would be maintaining the safety of their employees by following the strict precautionary measures as directed by the WHO.

 

View this post on Instagram

 

Dear Customers, At Lulusar, we have always been proud to be made in Pakistan, and we will continue to do what we can to support our country and people. We are overwhelmed with the appreciation and support we received on our news of restructuring our factory to produce protective gear for those on the frontline. Our aim remains to provide essential supplies to doctors, nurses and medical facilities in light of shortages and we are honored to play a role in this. We are excited to share that we’ve created additional disposable prototypes for safer use. We are ready to begin production of suits, masks, and more essential equipment, and currently are waiting for government permits to activate operations during lockdown. We have also taken necessary steps to ensure that once production begins, we comply to all industry standards and safety regulations, stemming from WHO guidelines, to guarantee the safety of our employees. Our aim remains to ensure they are employed and healthy. We will also be working with the government to donate protective supplies where necessary. For extra details, please DM us or contact our customer service helpline: 03000455858. We hope to be able to begin producing soon. Until then, stay home and stay safe. Regards, Team Lulusar. #lulusaronline #protectivegear #medicalsafetysuit #covıd19

A post shared by Lulusar (@lulusaronline) on

The protective gear that Lulusar will be producing once they receive the go-ahead from the government.

 

View this post on Instagram

 

Dear Customers, At Lulusar, we have always been proud to be made in Pakistan, and we will continue to do what we can to support our country and people. We are overwhelmed with the appreciation and support we received on our news of restructuring our factory to produce protective gear for those on the frontline. Our aim remains to provide essential supplies to doctors, nurses and medical facilities in light of shortages and we are honored to play a role in this. We are excited to share that we’ve created additional disposable prototypes for safer use. We are ready to begin production of suits, masks, and more essential equipment, and currently are waiting for government permits to activate operations during lockdown. We have also taken necessary steps to ensure that once production begins, we comply to all industry standards and safety regulations, stemming from WHO guidelines, to guarantee the safety of our employees. Our aim remains to ensure they are employed and healthy. We will also be working with the government to donate protective supplies where necessary. For extra details, please DM us or contact our customer service helpline: 03000455858. We hope to be able to begin producing soon. Until then, stay home and stay safe. Regards, Team Lulusar. #lulusaronline #protectivegear #medicalsafetysuit #covıd19

A post shared by Lulusar (@lulusaronline) on

The factory after being restructured.

 

View this post on Instagram

 

Dear Customers, At Lulusar, we have always been proud to be made in Pakistan, and we will continue to do what we can to support our country and people. We are overwhelmed with the appreciation and support we received on our news of restructuring our factory to produce protective gear for those on the frontline. Our aim remains to provide essential supplies to doctors, nurses and medical facilities in light of shortages and we are honored to play a role in this. We are excited to share that we’ve created additional disposable prototypes for safer use. We are ready to begin production of suits, masks, and more essential equipment, and currently are waiting for government permits to activate operations during lockdown. We have also taken necessary steps to ensure that once production begins, we comply to all industry standards and safety regulations, stemming from WHO guidelines, to guarantee the safety of our employees. Our aim remains to ensure they are employed and healthy. We will also be working with the government to donate protective supplies where necessary. For extra details, please DM us or contact our customer service helpline: 03000455858. We hope to be able to begin producing soon. Until then, stay home and stay safe. Regards, Team Lulusar. #lulusaronline #protectivegear #medicalsafetysuit #covıd19

A post shared by Lulusar (@lulusaronline) on

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Lahore-based Firm Develops ‘Splitter’ To Boost Ventilator’s Capacity

By
Kinza Piracha
-
Source/ BBC

While coronavirus continues to wreak havoc on the globe and raise the cases of the affected people, the shortage of ventilators in Pakistan and every other country rises. However, during these tough times, a private engineering firm in Pakistan has found an innovative solution, which would allow several patients to use just one ventilator simultaneously.

A Lahore-based firm Alpha Rubber and Plastic Works manufactures auto parts, has formulated a splitter that attaches to the ventilator hoses and supplies oxygen to two to four patients at once and may be used several times.

Head of the private firm, Osama Usman stated that  ‘Plan 9’ of Punjab IT Board of (PITB) had reached out to them to develop the connector using the 3D printer prototype.

Source/ DailyMail

He added that the part was originally being manufactured by the PITB using the 3D printer technology. Osama also said that despite facing a lot of obstacles due to the prevailing lockdown in the state, his firm manufactured it on an emergency purpose only in 72 hours.

“Now we are manufacturing 1,000 ventilator connectors daily which is being supplied to various government and private hospitals in Punjab,” he further told.

Meanwhile, Hammad Khalique, who is head of business development at Plan 9, also stated that health specialists and experts have expressed questions over the safety and cogency of sharing ventilators.

He said the appliance should only be used in an emergency situation because the requirement of oxygen by a patient leans on his/ her age and a medical condition which is time-consuming and requires a lot of effort.

Source/ WeeklyVoice

“Now we are manufacturing 1,000 ventilator connectors daily which is being supplied to various government and private hospitals in Punjab,” he added.

Meanwhile, Hammad Khalique, who is head of business development at Plan 9, said that health experts and professionals have expressed questions over the safety and effectiveness of sharing ventilators.

“Keeping in mind worst-case scenario, we authorized its development,” he said, adding that if need be this method could be used given the fact that the number of ventilators in the region is very low.

The development of the connector has made Pakistan only the second country to have this technology after the United States which is worth applauding.

Osama said he is providing splitters to the hospitals free of charge and would supply this to the entire country if he was approached.

“I can supply connectors to the entire country and world free of charge,” he added.

Stay tuned to Brandsynario for the latest news and updates.

Outfitters has Opened Up its Factory to Produce Free of Cost Protective Uniforms

By
Laiba Omer
-
Outfitters
Image Source/Giga Mall

In response to the coronavirus, Outfitters has opened up its factory to produce ‘free of cost’ protective uniforms for our Healthcare Heroes working for non-profit health institutions.

During this crucial period, facilities are running out of protective gear for health care providers. Big brands across the world are coming together to fight against the deadly coronavirus as the world exhausts all its resources during the pandemic.

According to Dawn, there are 3,520 people affected by the coronavirus. 1684 cases in Punjab, 932 in Sindh, 405 in KPK, 210 in GB, 192 in Balochistan, 82 in Islamabad and 15 in AJK. Reportedly, 50 people have died in the region due to COVID-19.

Here’s what a renowned clothing brand, Outfitters is doing!

https://www.facebook.com/outfitterspk/videos/1062362864150238/

“Response to COVID-19

In response to COVID-19, Outfitters has opened up its factory to produce free of cost protective uniforms for our Healthcare Heroes working for non-profit health institutions.

We salute our healthcare workers and commit to protecting them while we push through these tough times.” quotes outfitters.

Together we can fight this.
#StaySafeStayStrong #OutfittersCommUnity

Earlier, Asim Jofa produced self-protection suits and masks for medical staff and doctors which were also free of cost.

Pakistani Designer & Team Prepare Free Protective Suits For Doctors!

It’s so heartwarming to see everyone doing their part during this global crisis. The only way we can contain the spread of coronavirus as a nation is if we take individual and collective responsibility and do our part.

For more news and updates, stay tuned to Brandsynario.

Asiamoney Awards 2020- JS Bank Bags Two Awards For SME and CSR

By
Alefyah Hasnain
-
Pakistan dedicated to the welfare and rehabilitation of persons with disabilities (PWDs), particularly those who are physically handicapped.

Asia Money is an information source on the world’s capital markets with an insight into the latest developments of the global financial markets. The prestigious organization has announced its latest awards for Pakistan’s Best Banks for the last 12 months, providing a list of banks that have excelled over the rest.

Asia Money Best Bank Awards 2020: Pakistan

1. Best Domestic Bank: HBL

HBL has received the coveted Best Domestic Bank award, under the management of President and Chief Executive Muhammad Aurangzeb who took over two years ago, Pakistan’s biggest commercial bank has turned around and moved on from the compliance and reputational issues of the past.

Image Source: Awami Web

HBL has achieved:

  • Profits after tax at 34% year on year in 2019
  • Revenues climbed 25%
  • Net interest income jumped 24%
  • Total domestic deposits increased by 13.5%
  • Advances were up 8%
  • Return on average assets increased from 0.4% to 0.5%.

2. Best Corporate and Investment Bank – Arif Habib Limited

Arif Habib Ltd is one of the leading brokerage and investment banking firms in Pakistan. During the last 12 months, it has made its mark in corporate finance and advisory even after the economy faced rising debt. The bank has managed to achieve the biggest share of the corporate and investment banking market in Pakistan and has reported a rise of 25%  in its revenues last year as compared to 2018.

Image Source: Arif Habib Limited

Arif Habib is led by chief executive Shahid Ali Habib and has evolved from being an IPO house to a bigger capital markets player.

3. Best Banks for SME’s – JS Bank

JS Bank is one of the top 3 banks when it comes to lending to SME’s. It has a massive number of nearly 22,000 SME clients with over 5,500 new entrants to their client roster in 2019. Under the leadership of Chief Executive Basir Shamsie, JS Bank’s focus areas have been clear. It also finances more than 2,000 small business ventures led by women after launching a business loan specifically designed for women entrepreneurs last year. Another great initiative is its support for businesses led by differently-abled people.

Image Source: Pakistan Today

The JS Bank has plans to boost its trade by adding more SME customers this year. Since the last four months, 250 SMEs have signed up with the bank to take advantage of the many benefits they offer.

JS Bank plans to achieve Rs.59 billion in SME lending by the end of 2020, and Rs. 70 billion next year. The firm is a one-stop solution as it services the financing, trade, cash management and payroll.

Best bank for CSR – JS Bank

JS Bank had a remarkable year for corporate social responsibility. Here’s what it achieved in just 12 months:

  1. JS Bank became Pakistan’s first and only financial institution to be accredited by the Green Climate Fund which will enable funding for up to $250 million per project
  2. JS Bank is now fully compliant with the State Bank of Pakistan’s green banking guidelines
  3. Financed more than 120 projects becoming the lead in Pakistan’s solar power market. The projects were for residential and agricultural purposes.
  4. JS Bank financed more than 30 schools across Pakistan to help them raise their education standard and expand their networks.

Keeping CSR in mind, JS Bank has chosen to lead by example by introducing a carbon reduction in its operations by reducing energy and paper consumptions, use of solar power and switching to automatic processes to reduce documentation. This has led to JS Bank becoming the only bank in Pakistan to be awarded the status of a certified green office.

It also works on humanitarian grounds where the recent initiative taken was during the flash flood in Sindh. The bank helped the people affected by the flood with a supply of food and free medical camps were set up as well.

4. Best Digital Bank – UBL

United Bank Limited, had a noteworthy performance in 2019 thanks to the digital strategy it adopted 18 months ago. It became the fastest-growing digital bank in the country with over one million digital customers in January this year from 300,000 last year.

Image Source: UBL Direct

UBL’s digital portfolio grew by three folds by providing its clients with a digital end-to-end on-boarding platform through which customers use the bank’s application. About 53% of UBL’s total new clients have been brought onboard digitally versus just 5% back in 2018. Now 15% of bank transactions take place online.

For a country such as Pakistan, where less than 15% of adults have a formal bank account, pulling off such a feat is definitely a pat on the back for UBL.

5. Best International Bank: Credit Suisse

Credit Suisse has had a fantastic year during challenging times due to the uncertain political environment. It has closed four deals in 2019, becoming the sole book-runner on LCL and an adviser for the finance ministry loans.

Image Source: Finance Asia

It also financed $250 million for PIA without any guarantee from the government. Credit Suisse has become the number one choice for both governments and corporations when it comes to investment banking mandates.

 

Local News Channel Makes Another Blunder By Calling Ronaldo’s Girlfriend His Son

By
Web Desk
-
Christiano
Image Source/Hello Magazine

6th April: Local news channel, ARY News is known for making blunders on national TV. This time around, the channel reported that Portuguese professional footballer, Ronaldo was getting a trim from his son instead of his girlfriend, Argentinian model, Georgina Rodriguez cladded in a hoodie.

Apparently, Ronaldo and his girlfriend, Georgina alongside their children are currently self-isolating in Ronaldo’s native Madeira amid coronavirus.

Stay home and keep stylish #stayhomestaysafe quotes the footballer on his twitter.

 

Watch the video here:

Continue

National Financial Literacy Program For Youth (NFLP-Y) Is Launching Its e-Learning Portal

By
Press Release
-

State Bank of Pakistan in collaboration with the National Institute of Banking & Finance (NIBAF) is implementing National Financial Literacy Program for Youth (NFLP-Y) to impart essential financial education to Pakistani youth and school going children for the strengthening of their money management skills and enhance their understanding of financial matters.

National Financial Literacy Program for Youth (NFLP-Y) is launching Pakistan’s first online financial literacy course which is delivered through an engaging and interactive game. The game targets three age-groups – Children (9-12), Adolescents’ (13-17), and Youth (18-29) and can be accessed through your desktop browser or through a dedicated mobile phone application.

NFLP-Y’s easy-to-use eLearning portal and mobile app deliver its lessons in English and Urdu language through a story-based game format designed to help understand and apply principles of financial literacy. Users follow the story of two entrepreneurial families as they tackle personal, financial, and business decisions.

As the player of this game, the aim is to help the families create a successful business. In just a couple of hours, users can master the essentials of saving, budgeting, borrowing, and banking, among many other topics. Interactive questions follow each topic to assess the knowledge of the students. Those users who complete the course are awarded with a Certificate of Financial Literacy.

The game is called ‘POMPAK – Learn to Earn’.  It’s free, ready to be used and available at the below addresses:

Google Play Store: https://play.google.com/store/apps/details?id=com.knowledgeplatform.pompak&hl=en

Apple App Store: https://apps.apple.com/us/app/pompak-learn-to-earn/id1503676474?ls=1

Laptop/Desktop (Web Version): https://nflpy.pk/elearning/

When closure of educational institutes in Pakistan is affecting studies of thousands of students, NFLP-Y is hoping to positively impact the youth of Pakistan with its eLearning portal. Anyone aged between 9-29 years old can download the game or use the web portal to gain the much needed financial literacy training which will help them take control of their financial matters.

COVID-19 Outbreak: Sindh Doctors To Boycott Duties In Isolation Wards

By
Ariba Raza
-
Image Source: the independent

As the coronavirus pandemic is nowhere close to ending, the cases in Pakistan and globally are increasing. Doctors in Pakistan are now struggling to treat patients as they’re now short of PPE (Personal Protective Equipment).

Earlier, doctors and medical staff at the Abbasi Shaheed Hospital in Karachi were spotted wearing black trash bags in order to protect themselves. Moreover, they also staged a protest and chanted slogans on the non-payment of salaries.

Image Source: Facebook/Pakistan hear your voice

However, the situation in Pakistan is getting out of hand. Doctors treating coronavirus patients at the government hospitals in Sindh will be boycotting their duties from Tuesday (tomorrow) if the government fails to provide them PPE warned the Sindh chapters of the Pakistan Medical Association (PMA) and Young Doctors Association (YDA).

Addressing a meeting called regarding this situation, PMA Sindh secretary Dr. Pir Manzoor Ali said,

“The doctors and paramedics in the province continued their silent protest for the sixth day, wearing black armbands at work, but the government hasn’t budged.”

Co-chairing the meeting with YDA Sindh president Dr. Omer Sultan, he said the doctors who are working in isolation wards and other wards were exposed to the virus without PPE.

He said,

We have repeatedly demanded the provision of PPE to doctors earlier but now more than a month has passed since the first case was reported in the province and doctors and paramedics haven’t been given safety kits,

Moreover, he cleared that the doctors would still carry out duties but would not be allowed to visit wards where confirmed and suspected cases of the virus were admitted if they are not provided PPE.

The government needs to find a solution

The boycotting of the doctors would only make the current situation worse but at this point, there is no better option. In either case, the patients and doctors, both will suffer. If the doctors aren’t protected, statistically, they are at a higher risk of getting infected. Which means, they won’t be able to treat the patients. If they boycott their duties, the patients will be left untreated.

In this situation, the government needs to think and act quickly to protect its civilians and provide  them

Do you think the doctors are making the right decision? Let us know in the comments below.

Stay tuned to Brandsynario for the latest news and updates.

Sindh’s COVID-19 Patients are Recovering Without Medication: CM Shah [Watch Video]

By
Anusha Sachwani
-
Credits: Murad Ali Shah Video

According to the latest reports, at least 123 individuals in Sindh have recovered from the novel Coronavirus pandemic.

Moreover, Sindh’s Cheif Minister Murad Ali Shah, on Sunday, shared that these recovered patients were not given any medication.

Furthermore, he added that they were only kept in isolation. In the video statement, the CM emphasized the importance of isolation and social distancing as the key to cure the virus.

He also shared that the total number of knows cases in the province is now at 881. At least 44 have lost their lives out of which 15 had belonged from Sindh.

Those with no or mild symptoms, we are isolating them in their homes if they have a proper place available. If it is not, then we are keeping them in government-run isolation centres.

If a patient comes onto the government’s radar, he or she will get proper treatment whether at home or in a hospital.

Even if the patient is at home, a doctor calls daily to ensure that other family members or people are not being infected. -CM Shah

CM Shah also told the public that the government has formed a rapid response force in every district of Sindh.

Nonetheless, he gave a warning that the health system in the province is under massive pressure and would be even more stressed if the virus spreads in low-income areas.

We haven’t seen many cases from katchi abadis so far but if they start flooding in, we would have a big problem because our healthcare system would not be able to handle that situation

He urged people to maintain social distancing until at least April 14th.

It is my humble request to you all to stay at home and support the efforts of the government in these tumultuous times.

Watch the video message below 

Stay indoors, stay safe and stay tuned to Brandsynario for more news and updates.

Pakistani Print Ads Over The Years That Will Make You Nostalgic!

By
Web Desk
-

Advertising in present digital age is more pervasive than ever.It mirrors a country’s culture and also helps in its creation. With preferences and needs of consumer changing every single day, print ads evolve to accommodate those changes.

Pakistani media has seen a major change in its prints ads over the years.

Below is an exploration of the ever-evolving style of print ad design since the inception of Pakistan that are sure to make you nostalgic!

  1. August 1947

An image published in a Pakistani newspaper of a Rs. 5 currency note issued right after Pakistan’s independence in August 1947. The note was issued by the Reserve Bank of India. It had King George’s image on it because at the time Pakistan was ‘an independent dominion of the British Commonwealth’. King George was the Dominion’s first head of state.

2. The Pakistan Times – August 1948

A government ad published in the Pakistan Times on August 15, 1948 – the country’s first Independence Day anniversary. It was also the first anniversary of the Pakistan Times. Interestingly, at the time Pakistan’s Independence Day fell on 15th August.

3. Orient Airways

A 1950 newspaper ad of Pakistan’s first airline, Orient Airways. It was a privately-owned enterprise, operated by the Adamjee and Isphahani business groups.

 

4. Hotel Metropole

A 1950 newspaper ad of the opening of Pakistan’s first 5-star hotel, Hotel Metropole (Karachi). The wife of Shah of Iran was the chief guest of the inauguration ceremony, thus the Persian copy.

5. General Electric Company of Pakistan

Print ad announcing the arrival of traffic signals in Pakistan. They were first installed in Karachi in 1951.

6. Sohrab Bicycles

A 1953 advertisement of the country’s first bicycle brand, Sohrab. Sohrab was launched in 1952 for both men and women, after the government stopped importing bicycles due to the shortage of foreign exchange.

7. Radio & General Appliances Ltd – The Democrat

In 1956 the National Assembly passed the country’s first constitution. Pakistan became a republic. To celebrate the occasion, a company launched a transistor brand called The Democrat.

8. Pakistan International Airlines

A 1956 PIA ad. In 1955 the government acquired the privately-owned Orient Airways. It expanded it to launch the state-owned Pakistan International Airlines (PIA).

9. The Palace Hotel Karachi

1958 print ad of Karachi’s Palace Hotel after its famous cocktail bar was renovated.

10. West End Watch Co.

In the 1950s, a majority of white-collared Pakistanis traveled to work on local trains. When Ayub Khan came to power in 1958, he emphasized that the trains should run on time. Karachi’s West End Watch Co. turned Ayub’s call into a 1958 ad for its watches.

11. Hotel Metropole

A 1960 print ad announcing the opening of a new season of cabaret shows at the Hotel Metropole. This takes you back to an unbelievable era!

12. Zelin’s Coffee

1960 ad of Pakistan’s first coffee brand, Zelin’s. Coffee in Pakistan never became as popular as tea did, though.

13. Ahmed’s Sweetmeats

Ahmad’s were the country’s leading makers of sweetmeat items.

14. Murree Beer

A 1962 newspaper ad for Pakistani beer brand, Murree. The copy simply states, Made in Republic of Pakistan, 1962. Best served chilled.

15. Bata

A 1963 ad for Bata fashion slippers. The economy boomed during the Ayub government, triggering an increase in the consumption power of the urban middle-classes.

16. Sanyo 

TV was introduced in Pakistan in 1964. This is a 1965 ad for Sanyo TV sets. Their cost at the time: Rs.818.

17. Standard Bank Limited

A 1965 Standard Bank ad asking people to donate to the National Defence Fund during the 1965 Pakistan-India War. The war ended in a stalemate.

18. Tibet Cosmetics

A 1967 ad for the beauty products of Pakistani brand, Tibet. In this ad Tibet used a visiting Sri Lankan cabaret dancer as model.

19. Capri, Rio, Drive-In and Capitol Cinemas.

Ads of Karachi cinemas in a 1968 newspaper. Rio was famous for only running films that were ‘for adults only.’

20. Standard Bank Limited

Ad published during the 1971 Pakistan-India War. The war resulted in the breaking away of East Pakistan which became Bangladesh.

21. Beach Luxury

A 1972 print ad of Karachi’s Beach Luxury Hotel. The tourist industry had witnessed a boom between 1963 and 1968. It fell away between 1969 and 1971, but picked up again from 1972 onward. The ZA Bhutto regime that had come to power in December 1971 instated Zoroastrian-Pakistani businessman, Ardeshir Cowasjee to head the tourism board. The waterway seen in the ad is now entirely polluted.

22. Penthouse – Hotel Excelsior

A 1973 ad for Karachi’s famous nightclub, Penthouse. The club was situated within Hotel Excelsior on Victoria Road in Karachi’s Saddar area.

23. Eagle 

A 1974 press ad for the Pakistani fountain pen brand Eagle. Eagle positioned itself as ‘the pen of intellectuals.

24. Tourism Pakistan

A 1974 government-sponsored ad asking people to explore the various folk cultures and historical sites of Pakistan.

25. PIA

A 1974 print ad of PIA. PIA had continued to grow as one of the leading airlines in the world.

26. Punjab Population Planning Board

A 1975 ad from the Punjab Population Planning Board promoting birth-control pills.

27. Apple Sidra

1975 print ad for the popular cider drink, Apple Sidra featuring a woman dressed in western attire, shows how modernistic the country was at the time.

28. Titoline

.A 1975 magazine ad of a locally manufactured cream aiding ‘natural breast enlargement.’

29. Ready-made ‘Roti’

A 1975 ad for the inexpensive ready-made roti made in government factories. This was part of the Bhutto regime’s ‘socialist policies’ of ‘Roti, Kapra aur Makan’

30. Moghul Hotel

1976 print ad for a hotel and club in Lahore.

31. Aina

A 1977 magazine ad for Urdu film Aina. The film ran for 402 weeks! By the late 1970s Pakistan’s film industry had hit a peak, releasing an average of 30 films a year. However, the industry began to decline from the 1980s onward.

32. PIA info-ad

Part of a 1979 info-ad in an in-flight PIA magazine about the availability of alcoholic beverages in Pakistani airports and hotels. The ad has a list of locally-made spirits and beer, and a disclaimer: ‘For Non-Muslims Only’.

33. Bata

A 1980 print ad for a match in Karachi between international tennis star, Ilie Nastase and the then Pakistan No: 1, Saeed Meer.

34. Saudi Arabian Airlines

A 1981 Saudia Airlines ad for its flights to Karachi.

35. Roohafza

A 1983 magazine ad of Pakistan’s famous fruit syrup, Rooh Afza.

36. Jihad (Propaganda Ad)

A 1981 propaganda ad in an Urdu magazine. By the mid-1980s, Pakistan was fully facilitating US and Saudi backed Afghan insurgents against the Soviet forces in Afghanistan.

37. World Cup Hockey Champions 1982

A magazine ad celebrating Pakistan’s win in the final of the 1982 Hockey World Cup. This was Pakistan’s 3rd hockey world cup title.

38. Bata

A 1987 Bata ‘ladies shoes’ magazine ad.

39. Power

A 1988 Power Shoes print ad featuring the then Pakistan star cricketer and captain, Imran Khan.

40. Sport Soap

A late 1980s soap ad featuring Pakistani opening batsman, Ramiz Raja. Were you able to recognize him?

41. Pakistan International Airlines (PIA)

A 1990 magazine ad of PIA featuring the then Squash World No: 1, Jahangir Khan.

42. Hockey World Cup 1990

Magazine ad for the 1990 Hockey World Cup which was held in Lahore.

43. Pepsi

A 1994 Pepsi magazine ad featuring the time’s leading Pakistani pop band, the Vital Signs.

44. Roohafza

 

45. Press Ad

A press ad glorifying Gen Parvez Musharraf who toppled the Nawaz Sharif government in 1999. Musharraf became President till he was forced to resign after his ‘king’s party’, the PML-Q was routed by the PPP and PML-N in the 2008 election.

46. Bank of Punjab

‘Islamic Banking’ was aggressively marketed in Pakistan in the early and mid-2000s.

Have anything to add to the post? Let us know in the comments below.

Contributed by: Sakina Haider

 

 

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