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WWDC 2023: Schedule And Everything You Need To Know

Source: Apple

Ahead of WWDC, Apple this week released Final Cut Pro and Logic Pro for iPad, bringing versions of the company’s professional video and audio apps to the tablet for the first time. Apple says both apps have been designed to take advantage of the iPad’s touch-first interface, providing the “ultimate mobile studio for video and music creators.” Both apps have subscription-based pricing set at $4.99 per month or $49 per year in the U.S. after a one-month free trial.

WWDC 2023

Apple’s annual Worldwide Developers Conference (WWDC) is just a week away , starting from june 5th to the 9th. The event is typically where Apple announces new software updates for its products, as well as new hardware. This year, there is a lot of speculation about what Apple will announce at WWDC.

One of the most anticipated announcements is the rumored mixed-reality headset. Apple has been working on a mixed-reality headset for several years, and it is rumored to be released later this year. The headset would be a major new product for Apple, and it could open up new possibilities for gaming, entertainment, and productivity.

Apple WWDC 2023 Schedule in 5-9 June : r/AppleCard
Source: Reddit

In addition to the mixed-reality headset, Apple is also rumored to announce new versions of its operating systems, including iOS 17, iPadOS 17, macOS 13, and watchOS 9. These updates are expected to include new features and improvements, as well as support for new hardware such as the Final Cut Pro which is going to be a game changer for Apple and it’s loyal users.

Final Cut Pro for iPad

Final Cut Pro is compatible with iPads with the M1 chip or later, and Logic Pro is available for iPads with the A12 Bionic chip or later. We went hands-on with Final Cut Pro for iPad earlier this week, and reviews were shared by other media outlets and YouTubers.

Apple brings Final Cut Pro and Logic Pro to iPad - Apple
Source: Apple

Final Cut Pro for iPad is a powerful video editing app that lets you create professional-looking videos right on your tablet. The app includes a wide range of features, including support for 4K and 8K video, advanced editing tools, and a built-in library of effects and transitions. Final Cut Pro for iPad also supports collaboration, so you can work with others on your projects in real time.

Logic Pro for iPad

Logic Pro for iPad is a powerful music creation app that lets you create professional-sounding music right on your tablet. The app includes a wide range of features, including a virtual synthesizer, a drum machine, and a built-in library of sounds. Logic Pro for iPad also supports MIDI input, so you can use a keyboard or other MIDI controller to create your music.

Apple unveils biggest update to Logic since the launch of Logic Pro X - Apple
Source: Apple

Reactions to Final Cut Pro and Logic Pro for iPad

Reactions to Final Cut Pro and Logic Pro for iPad have been mostly positive. Many reviewers have praised the apps for their power and ease of use. Some reviewers have also noted that the apps are a bit pricey, but they say that the value is there for serious video and music creators.

Stay tuned to Brandsynario for the latest news and updates.

Capitalizing AI In PR And Marketing Communications Industry

Capitalizing AI In PR And Marketing Communications Industry
Image Source: TS2 Space

The million-dollar question that has arisen across all industries in the global world is “Are robots really taking over our jobs”? The “Intelligence Revolution” or the “Fourth-Industrial Revolution” is transforming the global world at a rapid pace. Additionally, technology has constantly been evolving our lives both on the personal and professional levels for quite a long time. Hence, the impact is inevitable and global.

The PR industry has undergone a significant transition through the years from the time influencer marketing and social media have taken place. As in previous times, PR was more focused on traditional media platforms like radio, TV, and print. But with the emergence of influencer marketing or social media, the professionals in PR have incorporated and transformed the strategies in order to reach their target or specific audiences. The rise of social media has enabled professionals in the industry to collaborate and communicate directly with their targeted audiences without the need of intermediaries. Social media has also transitioned the industry by providing new opportunities for promotions and brand advocacy and by building up associations with the stakeholders.

As AI consists of all the potential in order to revolutionize the way professionals in the industry manage communications, deliver strategic communications, and handle crises. The transformational power of AI is expected to have a profound impact on the public relations (PR) landscape. PR professionals who fail to adapt to this evolving technology may face setbacks and consequences in their work patterns and trends. One area that may be affected is data analysis, as inefficient analysis could hinder the ability to make data-informed decisions and develop effective PR strategies. Additionally, limited media monitoring and inadequate content creation may lead to diminished engagement and restricted reach.

Furthermore, by falling behind AI-driven counterparts, PR professionals may find themselves at a competitive disadvantage. They could risk losing clients to more tech-savvy competitors who leverage AI for better outcomes. Moreover, failing to embrace AI could result in missed opportunities for innovation and staying ahead of industry trends. To remain relevant and successful, PR professionals need to embrace AI and harness its capabilities to enhance their practices, improve data analysis, generate engaging content, and capitalize on emerging opportunities in the field.

One of the most significant ways in which AI is revolutionizing the industry is the usage of virtual assistants and chatbots. As these AI tools perform multiple basic tasks at a time such as answering the inquiries of the customers, conducting interviews, and customer inquiries. However, in this way, the professionals get a space to concentrate further on other tasks such as media outreach or the ways significant strategies can be developed and progressed. Moreover, in order to comprehend the clients and their messages, the professionals may utilize AI with large volumes of data to determine the patterns and trends which also eventually saves a large amount of time.

Additionally, AI also serves in the optimization of the distribution of content. It has the ability to serve PR and comms professionals by ensuring that the messaging reaches the particular, specific, and required audiences along with the analysis of the data, at the right time on the most efficient channels. The numerous advantages of using AI in the industry may increase productivity as well as efficiency enabling all the workers in the sector to emphasize more on the innovative strategies or models assisting all the professionals with a better understanding and connecting with the target demographics and it can also help in the identification of the probable crises and issues on a company-specific data etc.

Another way can be to incorporate AI analytical tools which can help the industry in the collection and analysis of large amounts of data from multiple sources in order to identify the trends and in tracking the effectiveness of the campaigns. Furthermore, the adoption of the speech-to-text technology will add value to the industry in several ways and will also progress the workflow along with capturing deeper insights into the client’s presence of media in the industry domain.

Image Source: MyTechMag

Since the time AI has taken a leading role in the global world, many employees worry that this may lead them towards unemployment. However, AI can make their job roles more effective but it is crucial that humans make sure that they use AI responsibly and ethically in the domains of bias and data privacy. Instead of the fear of losing jobs, emphasis must be given as to how these types of technological advancements are going to be adopted in figuring out the talents of the employees as far as professional development is concerned. The professionals in the industry must figure out the ways in which the AI-driven mindset can be integrated into their organization or among their employees.

As AI is continuously revolutionizing industries, it is pertinent for PR industry specialists to stay updated and keep adopting the latest technological developments. However, this will also help in progressing with the emerging trends and flows. There is a strong need for new and advanced tools along with new ways. Therefore, practitioners in the industry must be open to new technologies with the objective that it will be both humans and machines which will make magic happen.

The industry must adopt the creative processes and it requires a cultural shift because that is the only way the industry can have the right utilization of the tools. The different tools in AI which require a cultural transformation can help save time as far as the iterative processes are concerned. By putting certain challenges into consideration and by putting all fears aside, adopting AI will benefit the work of the industry by greatly improving the effectiveness and efficiency in the development of the PR landscape.  

Stay tuned to Brandsynario for the latest news and updates.

Zong 4G And Roshan Packages Join Hands For Tailored Digital Business Solutions

In Islamabad on 30th May, Zong 4G, Pakistan’s top digital provider, has teamed up with Roshan Packages Limited, one of the biggest producers of packaging in the nation, to offer customized connections for its operations. Through this partnership, Roshan Packages Limited will be able to use Zong 4G’s business solutions to improve the efficiency and dependability of all of its everyday activities.

Zong 4G would offer Roshan Packages Limited specialized connection solutions made to suit their unique business requirements as part of this agreement. Roshan Packages Ltd. hopes to boost operational effectiveness and dependability in its daily operations by utilizing Zong’s sophisticated services.

Representatives from Roshan Packages Ltd. and Zong 4G were present at the contract signing ceremony in Lahore. The ceremony served as a demonstration of both organizations’ shared commitment to using cutting-edge digital technology to promote innovation and alter company operations.

According to the Zong 4G official spokesperson, “We are thrilled to join up with Roshan Packages Limited in improving their day-to-day operations. Zong 4G is dedicated to transforming Pakistan’s corporate landscape through the provision of cutting-edge business solutions that are essential for long-term commercial expansion. Through this partnership, we hope to help Roshan Packages Limited realize this potential. 

According to the Zong 4G official spokesperson, “We are thrilled to join up with Roshan Packages Limited in improving their day-to-day operations. Zong 4G is dedicated to transforming Pakistan’s corporate landscape through the provision of cutting-edge business solutions that are essential for long-term commercial expansion. Through this partnership, we hope to help Roshan Packages Limited realize this potential.

With this relationship with Roshan Packages Limited, Zong 4G is taking a deliberate move towards advancing digital innovation in Pakistan. Zong 4G places a high premium on encouraging the local corporate sector’s digital transformation, and this collaboration marks yet another milestone in its mission to spearhead Pakistan’s digital revolution. As one of the top telecommunications providers in the nation, Zong 4G strives to offer its clients the most cutting-edge and creative solutions while preserving smooth network connectivity.

Stay tuned to Brandsynario for more news and updates.

Savory Mango Recipes That Are Absolutely Divine

Certainly! Here are a few savory mango recipes you can try. These recipes showcase the versatility of mangoes in savory dishes. Enjoy experimenting with these flavors!

1. Mango Salsa

Ingredients

  • 2 ripe mangoes, diced
  • 1 small red onion, finely chopped
  • 1 jalapeño pepper, seeded and minced
  • 1/4 cup fresh cilantro, chopped
  • Juice of 1 lime
  • Salt and pepper to taste

Instructions

In a bowl, combine the diced mangoes, red onion, jalapeño pepper, and cilantro. Squeeze lime juice over the mixture and season with salt and pepper. Stir well to combine. Serve as a topping for grilled chicken or fish, or as a dip with tortilla chips.

Image source: pinch&swirl

2. Spicy Mango Salad

Ingredients

  • 2 ripe mangoes, julienned
  • 1 red bell pepper, thinly sliced
  • 1 cucumber, thinly sliced
  • 1/4 cup fresh mint leaves, chopped
  • 1/4 cup fresh basil leaves, chopped
  • 1/4 cup roasted peanuts, chopped
  • 2 tablespoons fish sauce
  • 2 tablespoons lime juice
  • 1 tablespoon honey
  • 1 teaspoon chili garlic sauce (adjust to taste)

Instructions

In a large bowl, combine the mangoes, red bell pepper, cucumber, mint leaves, basil leaves, and roasted peanuts. In a separate small bowl, whisk together the fish sauce, lime juice, honey, and chili garlic sauce. Pour the dressing over the mango mixture and toss well to coat. Let it sit for 10 minutes before serving.

Image source: myasianbook

Read More: Refreshing Watermelon Juice Recipes To Beat The Heat

3. Mango Curry

Ingredients

  • 2 ripe mangoes, peeled and diced
  • 1 onion, finely chopped
  • 2 cloves of garlic, minced
  • 1-inch piece of ginger, grated
  • 1 tablespoon curry powder
  • 1 teaspoon ground turmeric
  • 1 can (14 oz) coconut milk
  • 1 cup vegetable broth
  • 2 tablespoons oil
  • Salt to taste
  • Fresh cilantro, for garnish

Instructions

Heat oil in a large pan over medium heat. Add the onion, garlic, and ginger, and sauté until the onion is translucent. Stir in the curry powder and turmeric, and cook for another minute. Add the diced mangoes, coconut milk, and vegetable broth. Bring the mixture to a boil, then reduce the heat and simmer for 10-15 minutes until the mangoes are soft and the flavors have melded together. Season with salt to taste. Serve the mango curry over steamed rice and garnish with fresh cilantro.

Image source: myfoodstory

Read More: 7 Hidden Powers Of Papaya Fruit

Which one would you like to try? Let us know in the comments below.

Stay tuned to Brandsynario for the latest news and updates.

HUM Arabia Releases Promos Of Pakistani Dramas In Arabic

HUM Arabia Releases Promos Of Pakistani Dramas In Arabic

Hum TV HD is a 24-hour Urdu General Entertainment TV channel based in Karachi, Pakistan. It was founded by Sultana Siddiqui and Duraid Qureshi. Their dramas are loved by the whole nation and with every new drama they release, their fanbase increases immensely.

Over time they have produced big hits like Parizaad, Udaari, Yaqeen Ka Safar, etc. However, all of these people have always been featured in Urdu and with English subtitles on YouTube at the max. But now Hum TV is also catering to their Arabic fans. Here have a look at their announcement video.

Hum TV is now serving Arabic viewers too. Previously their channel was broadcasted to Asia Middle East and Canada but now they’re entering new market gaps. Their recent drama which was a global hit, Parizaad, is going to be one of the first ones to be aired in Arabic as Kareeban. 

Image Source: Pakistani Journal

The drama’s trailers obviously raised excitement among fans, who were particularly impressed with the Arabic version of Parizaad. Arabic fans expressed their love for it, while Pakistani fans considered it a significant success for the Parizaad team. Fans were delighted to witness the impressive Arabic trailers of Parizaad and cannot wait to rewatch it. Some even requested other dramas to be reaired in Arabic for example Mere Hamsafar.

ARY Arabia 

ARY and Hum TV have always had a friendly rivalry going on with both of them producing national hits. Kesi Teri Khudgarzi was the last biggest drama from ARY. And for its fans, ARY has also recently, aired the Arabic version of it. So now be it fans in Pakistan or any other Arabic state, they can watch all Pakistani dramas.

What are your thoughts on this? Let us know in the comments below.

Stay tuned to Brandsynario for more news and updates.

Hot Summer Fashion Finds At Salt By Ideas’ Great Summer Sale

This summer, are you looking for stylish women’s Western attire? Considering that Ideas has you covered, stop searching. The Ideas Great Summer Sale, now available in stores and online, never disappoints with its inexpensive selection of the hottest trends of the day.
With savings of up to 70% on more than 4000 items, now is the ideal time to stock up on those must-have warm-weather necessities without going over budget.

Women’s Western clothing from Salt has you covered whether you’re saying goodbye to sweater season or preparing for a well-earned vacation. Don’t pass up the best summer sale opportunity!

Check out some of the hottest styles for your summer wardrobe that Salt by Ideas has on sale.

Whether you’re stepping out with friends or going to work, this fabulous green top is an absolute summer essential.  

Prepare to wear wide-leg jeans, the hottest style of the year! We certify that these off-white denim lovelies are the must-have look for this season.

The biggest fashion bargain from the sale has to be this. This cropped blazer is an important necessity for your wardrobe because of its dropped shoulders, overlapped shawl collar, side pockets, and pleat design on the sleeves. Don’t pass up this fashionable find that will certainly up your fashion game!

It’s time to embrace the carefree appeal of batwing sleeves and airy dresses when the temperature increases. This green color is too lovely to ignore. With this captivating color that is sure to catch attention and make a lasting impact, embrace the appeal of summertime fashion.

Going on vacation? Don’t forget to bring this essential light blue denim jacket—it will be your best trip buddy. This jacket will keep you warm and stylish whether you’re on a long flight or navigating frigid airport terminals.

So why are you still waiting? Don’t pass up this fantastic chance to score amazing fashion deals, which are all easily available in-store or online at www.gulahmedshop.com. The best part is that Ideas is also providing a hassle-free 30-day exchange policy, and delivery is only Rs. 99 everywhere in the nation!

Stay tuned to Brandsynario for more news and updates.

Mercedes Has A Message For Tesla – Is This A Challenge?

Mercedes Has A Message For Tesla - Is This A Challenge?
Source: Herald Howard

German automaker Mercedes-Benz is looking to challenge Tesla as the leading luxury electric vehicle maker. The company has announced plans to invest heavily in electric cars, and it is already rolling out a number of new models.

Mercedes-Benz’s goal is to have a fully electric lineup by 2030. The company is also planning to build its own charging network.

“We want to be the most desirable electric vehicle luxury brand,” said Dimitris Psillakis, president and CEO of Mercedes-Benz North America.

Mercedes-Benz is not the only luxury automaker that is looking to electric cars. BMW and Audi are also investing heavily in the technology.

Tesla is still the leader in the electric car market, but it faces increasing competition from other automakers. Mercedes-Benz is hoping to capitalize on Tesla’s weaknesses, such as its long wait times for new cars.

Mercedes-Benz has a number of advantages over Tesla. The company has a strong reputation for luxury cars, and it has a dealer network that Tesla does not have.

Mercedes-Benz is also betting that electric cars will become more popular in the coming years. The company believes that the demand for electric cars will be driven by rising fuel prices and concerns about climate change.

Mercedes-Benz is not the only automaker that is betting on the future of electric cars. A number of other automakers are also investing heavily in the technology. This suggests that the electric car market is about to take off.

Mercedes-Benz’s Electric Car Lineup

Mercedes-Benz has already released a number of electric cars, and it has more models in the pipeline. Here is a look at some of the company’s electric cars:

    • EQS: The EQS is Mercedes-Benz’s flagship electric car. It is a luxury sedan that offers a range of up to 410 miles.
    • EQE: The EQE is a smaller version of the EQS. It is a luxury sedan that offers a range of up to 400 miles.
2023 Mercedes-Benz EQS Review, Pricing, and Specs
Source: Car and Driver
    • EQB: The EQB is an electric SUV. It offers a range of up to 260 miles.
2023 Mercedes-Benz EQE SUV Dials Back the Weirdness
Source: Top Gear
    • EQA: The EQA is a smaller electric SUV. It offers a range of up to 265 miles.
Mercedes-Benz EQB Review 2023 | Top Gear
Source: Top Gear

Mercedes-Benz is also planning to release a number of other electric cars in the coming years. These include a luxury electric pickup truck and an electric sports car.

Mercedes-Benz’s Charging Network

Mercedes-Benz is also planning to build its own charging network. The company plans to have 1,000 charging stations in the United States by 2025.

Mercedes-Benz’s charging network will be open to all electric cars, not just Mercedes-Benz cars. This will make it easier for people to charge their electric cars.

Mercedes-Benz’s Challenge

Mercedes-Benz faces a number of challenges in its quest to become the leading luxury electric vehicle maker. The company’s biggest challenge is Tesla. Tesla is the current leader in the electric car market, and it has a loyal following of customers.

Mercedes-Benz also faces competition from other luxury automakers, such as BMW and Audi. These automakers are also investing heavily in electric cars.

Despite these challenges, Mercedes is confident that it can become the leading luxury electric vehicle maker. The company has a strong reputation for luxury cars, and it has a dealer network that Tesla does not have.

Only time will tell if Mercedes can become the leading luxury electric vehicle maker. However, the company is certainly off to a good start.

Stay tuned to Brandsynario for more news and updates.

Eid ul Adha 2023: Authorised Cattle Markets And Prices In Karachi

Eid ul Adha 2023: Authorised Cattle Markets And Prices In Karachi
Source: Startup

The Sindh government has decided to move the cattle market that was previously set up on the Super Highway to Taiser Town this year. The decision was taken in a bid to avoid traffic congestion and unhygienic conditions in the area.

The cattle market will be set up on 100 acres of land in Taiser Town and will be open to the public from June 7 to 12. The market will have a capacity of over 100,000 animals and will be equipped with all the necessary facilities, including water, electricity, and sanitation.

The full list of authorised cattle market locations in Karachi is as follows:

  • Taiser Town, Northern Bypass
  • Malir 15, Asoo Goth
  • Cattle Mandi Landhi
  • Rice Godown, Landhi near Baber Market
  • Hamdard University near Manghopir
  • Moach Goth, Baldia Town
  • Cattle Mandi permitted by station commander in the limits of Clifton Cantonment Board
  • Cattle Mandi permitted by the president Karachi Cantonment Board in the limits of Karachi Cantonment Board.

Imposing Section 144? 

The government has also decided to impose Section 144 in the area around the cattle market to prevent traffic congestion and unhygienic conditions. Section 144 prohibits the assembly of more than four people in an area and the sale of meat in the open.

The decision to move the cattle market to Taiser Town has been welcomed by the public. Many people had complained about the traffic congestion and unhygienic conditions in the area where the market was previously set up.

The move is also expected to boost the economy of Taiser Town. The market is expected to attract a large number of people from all over the city and will provide a boost to the local businesses.

The cattle market is an important part of the Eid ul Adha celebrations in Pakistan. Every year, millions of people visit the markets to buy sacrificial animals. The market is also a major source of income for the farmers who sell their animals. Along with the shifting of Cattle markets, there has been a surge in prices as well.

Here is a list of the prices of qurbani from the following organizations:

Chhipa Welfare Association

  • Qurbani Cow Rates: PKR 70,000 – PKR 175,000
  • Cow One Share Rates: PKR 10,000 – PKR 25,000
  • Qurbani Goat Share rates: PKR 15,000 – PKR 60,000

Edhi Foundation

  • Qurbani Rates for Goat / Sheep: Rs. 15,000
  • Qurbani Share Rates for Cow (One Part): Rs. 9,000
  • Qurbani Rates for Full Cow: Rs. 63,000

Freshone

  • Eid Day Whole Cow Rates Cow Share Rates Goat rates
  • 1 PKR 1,85,500 PKR 26,500 PKR 41,500
  • 2 PKR 1,85,500 PKR 26,500 PKR 41,500
  • 3 PKR 189,000 PKR 27,000 PKR 42,000

Meatone

  • Qurbani Rates for Goat: Rs. 47,000 – Rs. 49,000
  • Share Rates for Cow: Rs. 31,800 – Rs. 33,800
  • Full Cow: Rs. 202,293 – Rs. 224,700

Overall Market rates

Qurbani Rates for Goat:  Rs 30,000-60,000

Qurbani Rates for Sheep:  Rs 20,000-60,000

Qurbani Share Rates for Cow: Rs 200,000-1,000,000

Qurbani Share Rates for Camel: Rs 500,000-1,500,000

The government’s decision to move the cattle market to Taiser Town is a welcome move. It is expected to ease traffic congestion and unhygienic conditions in the area. It is also expected to boost the economy of Taiser Town.

Here are some of the benefits of moving the cattle market to Taiser Town:

  • It will ease traffic congestion in the area around the Super Highway.
  • It will improve sanitation in the area.
  • It will boost the economy of Taiser Town.
  • It will provide a safe and secure environment for buyers and sellers.

Here are some of the challenges that the government will need to address in order to make the move successful:

  • The government will need to ensure that there is adequate parking space for buyers and sellers.
  • The government will need to provide adequate security for buyers and sellers.
  • The government will need to ensure that there are enough facilities, such as water, electricity, and sanitation, in the market.
Eid ul Azha 2018: Cattle Markets in Lahore teemed with sacrificial animals - Pakistan - Dunya News
Source: Business Recorder

The government has said that it is committed to making the move successful. It has assured the public that all the necessary arrangements will be made to ensure a smooth and safe operation of the market.

The move to move the cattle market to Taiser Town is a positive step by the government. It is a step in the right direction and is expected to benefit the public in many ways.

Stay tuned to Brandsynario for more news and updates.

WhatsApp Reveals Screen Sharing Feature For Android Beta Users

Image Source: advisory21

WhatsApp has launched yet another update after so much experience changing updates. This exciting news is for WhatsApp beta users on Android because WhatsApp has now introduced the “Screen Sharing” feature. Screen sharing is a feature that lets you show what’s on your screens to others in real time.

It allows you to display documents, photos, videos, or anything else on your device to someone else remotely. It’s very handy for virtual meetings, getting help, or sharing information with others.

Image Source: Gadgets Now

WhatsApp is now going to be launching an exciting new feature called ‘screen sharing’ for its beta users on Android. This update aims to enhance the users’ experience and provide a more effective means of communication. With this feature, as we said, users can now share their screens in real-time, allowing others to view documents, photos, or any content on their device directly from their screen.

How To Screen Share? 

To initiate screen sharing, beta users simply need to tap on the attachment icon in a chat and select the “Screen Share” option. Once activated, the recipient will be able to see the sender’s screen. However, it’s important to note that this feature is currently exclusive to WhatsApp beta users on Android.

In related news, WhatsApp, owned by Meta, has also introduced an edit message feature. Users can now edit messages they have already sent by long-pressing the desired message and selecting the “Edit” option from the menu. However, text editing is only available within the first 15 minutes after sending the message. When a sent message is edited, it will be labeled as “Edited” when viewed by others, ensuring transparency and avoiding any secretive actions. However, the edit history itself will not be visible.

Stay tuned to Brandsynario for more news and updates.

Pakistani Surgeon’s Record-Breaking Robotic Surgery Makes Waves

It is not new to hear people making advancements in science and medicine every other day but when it’s someone from your country, the pride and happiness increase. Similarly, Dr. Amer Raza is a Pakistani doctor who has brought a great name to his nation, career, and field.

He is now the only Pakistani surgeon who holds a world record for robotic surgeries in women. Dr. Amer Raza is now leading the innovative Da Vinci surgical robotic system to treat endometriosis, a condition that impacts women of all ages and can affect pregnancy.

Image Source: Wikipedia

Endometriosis 

Endometriosis is a condition where cells similar to the lining of the uterus grow outside of it. It mainly affects the pelvic area and can cover the ovaries and fallopian tubes. It can also affect nearby organs like the bowel and bladder. It occurs in almost one in 10 women in the UK according to Dr Amer Raza.

In more than half of the cases, endometriosis progresses and leads to significant and debilitating issues, including problems with the bowel and ureter not to mention the constant pelvic and period pain.

About half of the cases involve the ovaries, potentially resulting in damage to the ovaries and affecting fertility. Many women worldwide suffer from this condition at different ages. But now with robotic surgeries and doctors like Dr Amer Raza, there might be more hope.

Dr. Amer Raza And How He Did It 

Image Source: The News International

Dr. Raza, a skilled surgeon from Nishtar Medical College in Multan, has led a team of surgeons at London’s Chelsea and Westminster Hospital, he used advanced robotic technology to perform a record-breaking number of complex operations. In just one day, he successfully completed 12 major surgeries, setting a new world record.

Dr. Raza and his team implemented a well-planned care model for their surgeries. By using robotic surgery, they were able to complete operations more quickly, saving around 30-50 minutes per surgery. This allowed them to perform more surgeries in a shorter time. The new technique also resulted in less blood loss and faster recovery for patients. Dr. Raza credited the efficient teamwork of 20 staff members for their success in achieving this milestone.

Can Robotic Surgeries Be Brought to Pakistan? 

Dr. Raza expressed his gratitude to Pakistan and shared his plans to collaborate with doctors and hospitals in the country to introduce robotic technology for the benefit of women.

He acknowledged the significant contributions made by thousands of Pakistani doctors in the National Health Service (NHS) in Britain. Dr. Raza was pleased that the British press recognized his achievements, considering it a testament to the excellence of Pakistan.

What do you think about this? Let us know in the comments below.

Stay tuned to Brandsynario for more news and updates.

Hasnain Lehri Denies Allegations – Here’s What Happened

Last night Trade Development Authority Pakistan’s (TDAP) fashion show which was held as a part of this year’s Textile EXPO (TEXPO2023) ended. However, the final day of the fashion show turned into a chaotic event when an alleged fight between the ace models of the Pakistani industry broke out. At the center of the controversy, a video was released by a Pakistani tabloid that captured Lehri shouting at a group of supermodels.

In the same clip models including Nimra Jacob were seen crying and shouting. Amidst the video, Nimra is seen explaining how Lehri has thrown his hands on her and was about to hit her.

“He threw his hands on me and tried to punch me in the face. I’m so shaken right now.” Said Nimra in the video clip.

What Went Down?

Nimra Jacob, later, took to her Instagram stories to share what happened at the event and moved on to condemn the situation asking the authorities to take immediate measures to protect the safety of women while holding the perpetrators accountable.

Read More: Laugh Out Loud With Rahber’s New Ad Featuring Fawad Khan

“We, in the fashion industry, have seen too much abuse, disrespect, and complete, utter negligence for our safety to tolerate it anymore. I have no space in my heart for forgiveness when it comes to abuse, harassment, bullying, assault, etc.”

Image source: Instagram

She wrote further, “Without any plausible cause, threats were made at me. I was verbally abused and physically assaulted. My property was taken and used to blackmail me. My female colleagues were harmed in the process of trying to protect me. This all happened at work, where I made sure to bring it to the attention of the management that I was being threatened by the perpetrator before he even became violent. The management should have taken action the first time I mentioned concern for my safety.”

Image source: Instagram

Lehri Strikes Back

While giving his statement to The Express Tribune Lehri denied any claims of assault made against him. Lehri claimed that Jacob was the one who started the scene and misbehaved with him in the first place. According to Lehri Jacob purposefully bumped into him during the ramp walk for the sportswear brand, Spartans and asked him to learn the ramp walk.

“During the crossing at the ramp, Jacob hit my shoulder. We went backstage and she walked towards me, asking me to learn how to walk on the ramp. This resulted in an argument and she brought my deceased father into the conversation.”

“I come from a very respectful family, we aren’t the kind of people who would get into an issue as petty as this.”

According to Lehri Jacob was the one who started recording the argument. While Nimra accused Lehri of taking over his belongings Lehri shared his stance as to why he held her phone back.

“Filming isn’t acceptable and I took her phone. That is all I did. I took the phone from her hand and kept it with me because she was recording me without my consent. She just wanted to show her side of the story,” he said. “I wish I had taken out my phone and started recording how she was misbehaving as well.”

“With God as my witness, I can swear on the Holy Book that all I did was take her phone. I didn’t assault anyone, I didn’t physically abuse her. Her three friends teamed up against me. They will support her,” he added

Organiser’s Stance On The Incidence 

The event organizer and CEO of Take II PR. Khaled shared how nothing went down that had been claimed by both parties.

“Nobody raised hands on anybody. It was an old feud between these two models that’s been going on for years – a grudge they had to settle. It was a childish catfight, with ‘Oh, he elbowed me,’ and ‘Oh, this person abused my father or mother.’ But what is happening these days is that people start making videos and putting them on social media to achieve something out of it.”

“After investigating the whole thing last night – I can confirm nobody touched anybody. I would have never allowed that. I would have called the police there and then. Nobody punched anybody. We told the girls last night, too – get a medical done. But nobody went because there was nothing there.”

Upon asking about the police involvement, Khaled said, “Not at all. It was badly reported by social media. No police were involved. People said Lehri was taken in by the police, but he was sitting with me. We sat him down and asked him to apologize and he did.”

Read More: Netizens Call Rivaj’s Mother’s Day Campaign Unethical

Stay Tuned to Brandsynario for the latest news and updates.

Unleash Your Summer Style With Budget-Friendly Luxury : The Great Summer Sale 2023!

Fashionistas, pay attention! The eagerly anticipated Great Summer Sale 2023 has finally here and is providing an unmissable chance to enjoy a great shopping experience in preparation for the approaching holiday season!

The luxury ready-to-wear line from The Great Summer Sale embraces the definition of luxury through the use of premium materials. With over 4000 products available at huge reductions of up to 70%, there is undoubtedly something for everyone.
Every fabric choice radiates opulence, from airy silks that delicately drape over the body to soft, breathable cotton that caresses the skin. Each piece of clothing is a delight to wear because of the opulent fabrics’ ability to make you feel loved and appreciated.

What we adore at the Ideas Sale this year is as follows:

With this essential raw silk embroidered kurti, your daytime celebrations will be elevated. It stands out as a result of the fine craftsmanship and attention to detail that went into it. The organza dupatta’s intricately embroidered designs elevate the style and provide an extra layer of sophistication and elegance.

This mint green zari gown with lavish organza borders and heavy dori embroidery on the front oozes timelessness and elegance. We adore how adaptable this kurta is! For an extravagant touch, wear it with your mother’s ornate pink dupatta, or go for a stylish, minimalist style by removing the dupatta and letting the ensemble stand out on its own.

For those sweltering summer days when you want to stay cool while exuding casual flair, this khadi net embroidered kurta is ideal. Blue straight trousers with beautiful lace and organza trimmings are worn with this airy, lightweight outfit. Together, they form a beautiful pair that exudes grace and sophistication, guaranteeing that you look and feel stylish all day long.

When it comes to slightly formal clothes for the summer, kaftans are a wardrobe staple, and this printed charmeuse silk kaftan is no exception. It exudes elegance as its plush fabric falls elegantly. You’ll be prepared to make an unforgettable entry if you wear it with high heels and a stylish clutch for a gorgeous night out.

This striking shirt fuses superb embroidery with the appeal of screen printing. The daman and sleeves are embellished with exquisitely embroidered borders, which give this stylish outfit an extra sense of elegance. This shirt may be worn with any white pair of trousers to achieve a style that is both classic and easily stylish by letting the intricate pattern and brilliant colors take center stage.

This sale is not to be missed, with savings of up to 70%. The Great Summer Sale has something unique for everyone, regardless of whether you want to browse the racks in person or appreciate the convenience of online purchasing.

What are you waiting for, ladies? To take advantage of fantastic offers and discounts, just stop by the Ideas stores close to you or purchase online at www.gulahmedshop.com. There is a simple 30-day exchange policy and a low delivery price of just PKR 99 to help you with all of your purchasing needs.

Stay tuned to Brandsynario for more news and updates.

 

New Pakistani Cooking Oil Brand Under Fire For Copying Tagline

A new product on the market is now being called out for lacking creativity and originality as the brand has copied the tagline of a major cooking oil brand in Pakistan.

Brands & Originality

Brands lacking originality has been a major dilemma in the past and this recent upcoming brand has taken blatant copying to the next level by ripping off the tagline of Dalda. Dalda’s famous ‘Jahan Dalda, Wahan Mamta’ has been the brand’s core subject for its campaigns for decades.

The brand’s ideology works around the bond between a mother and her family and is often portrayed in Dalda commercials. Meanwhile, this new and upcoming cooking oil brand has copied the tagline by just changing the brand name to themselves.

Take a look at the brand’s logo below.

Image source: Facebook

Read More: Laugh Out Loud With Rahber’s New Ad Featuring Fawad Khan

Netizens Call Out The Brand

Netizens sure had a field day while calling out the brand for not being creative enough in a market that surely relies on authenticity and originality. A brand’s identity is extremely personal to a brand and the brand’s whole ideology relies on it. Copying an idea is one thing but cashing on the brand’s identity is extremely unethical.

Here are some of the comments from the original post below.

Image source: Facebook
Image source: Facebook
Image source: Facebook

Read More: Snap, Break, And Unwind With KitKat And Its New Ad

What are your thoughts on the whole copying situation? Let us know in the comments below.

Stay tuned to Brandsynario for the latest news and updates.

AI Identifies Drug To Combat Deadly Superbug

Artificial intelligence (AI) has been used by researchers to find a novel antibiotic. The antibiotic has the potential to eradicate a dangerous species of superbug. Thousands of possible substances were reduced using AI to a small number that could be evaluated in a lab. Abaucin is a strong experimental antibiotic.

It has been developed as a result of AI and needs to undergo more testing before it can be utilized. Researchers in Canada and the US believe AI has the potential to significantly speed up the discovery of new medications.

AI Drug & Infections

The bacteria can spread genetic information that enables other bacteria to develop antibiotic resistance, according to the WHO, and have the innate ability to find new ways to evade treatment.

Hospitals, nursing homes, patients who need blood catheters and ventilators, as well as those with open wounds from procedures, are at risk from baumannii.

Image source: study finds

Read More: Monitoring Mental Well-being: AI-Driven Smartwatches & Fitbits

“Using AI, we can rapidly explore vast regions of chemical space. Meanwhile, significantly increasing the chances of discovering fundamentally new antibacterial molecules,” says Dr. Jonathan Stokes, the lead author of the study and a researcher at McMaster University, in a media release.

“We had a whole bunch of data that was just telling us about which chemicals were able to kill a bunch of bacteria and which ones weren’t. My job was to train this model. What this model was going to be doing is telling us essentially if new molecules will have antibacterial properties or not,” said Gary Liu, a graduate student from MacMaster University who worked on the research.

The Next Endemic Agent?

A. baumannii has been added to the World Health Organization’s (WHO) list of “priority pathogens”. They urgently need new therapies because of the high risk bacteria.

Image source: Dnaindia

“AI approaches to drug discovery are here to stay and will continue to be refined,” says co-author professor James Collins, of Massachusetts Institute of Technology (MIT). “We know algorithmic models work. Now it is a matter of widely adopting these methods to discover new antibiotics more efficiently and less expensively.”

Read More: Research Shows Smoking Cannabis Less Risky Than Tobacco Smoking

Stay tuned to Brandsynario for the latest news and updates.

TikTok Testing Its AI ChatBot? Here’s What You Need To Know

TikTok chatbot

Are you a TikToker or a content creator and are you looking for content ideas but can’t seem to find anything good? Don’t worry Tako will soon be available to help you with finding content. Tako is TikTok’s new AI chatbot which will recommend videos to you and even answer any question that you might have regarding viewer engagement and reach on TikTok. As if TikTok wasn’t interactive enough with its users, now it’s going to get really personal.

Image Source: The Verge

TikTok is currently in the initial testing phase of Tako. According to a statement from them, Tako is being tested in the Philippines and utilizes a third-party chat assistant. The primary objective of Tako is to facilitate the discovery of entertaining and inspiring content on TikTok for content creators. Despite being in the early testing stage, TikTok has prominently featured Tako within the app. The chatbot appears in the main right-hand menu alongside bookmarks and likes

MyAi vs Tako 

Image Source: Mashable

This approach is the same as Snap and how it has positioned its chatbot, “My AI”, in its app by placing it at the top of user chats. However, unlike My AI, TikTok is positioning Tako as a means to explore new content and gain further insight into the topics being discussed in video clips. In a screenshot of the chat interface, the bot encourages users to ask any questions and assures them that it will make its best effort to assist in finding what they are seeking.

Apart from Tako, TikTok is also experimenting with generative AI, including the testing of AI-generated avatars. However, TikTok has not disclosed any information about a wider implementation of this technology. The company’s commitment to this technology remains uncertain at present. In its statement, TikTok mentioned that it currently has no plans beyond the early testing phase of Tako.

What are your thoughts don’t this? Let us know in the comments below.

Stay tuned to Brandsynario for more news and updates.

Hyundai Motor And LG To Build $4.3 Billion EV Battery Plant

Hyundai Motor And LG To Build $4.3 Billion EV Battery Plant
Source: CNN

Hyundai Motor and LG Energy Solution announced on May 26 that they will build a $4.3 billion electric vehicle battery plant in the United States. The plant, which will be located in Georgia, will have an annual production capacity of 30 gigawatt-hours, making it one of the largest EV battery plants in the world.

The plant is expected to create 2,100 jobs and is scheduled to start production in 2025. It will be Hyundai Motor’s second EV battery plant in the U.S., following a $4.3 billion plant in Alabama that is scheduled to start production in 2024.

Billion dolllar Announcement

The announcement of the new plant comes as Hyundai Motor and LG Energy Solution are ramping up their investments in electric vehicles. In January, the two companies announced a $10 billion joint venture to develop and produce EV batteries.

Hyundai, LG Energy to build $4.3 billion EV battery plant in U.S.
Source: CNBC

The investment in the U.S. is part of a broader trend of automakers investing in electric vehicles. In recent years, many automakers have announced plans to launch new electric vehicles and to increase their production capacity.

Growth driven decision 

The growth of the electric vehicle market is being driven by a number of factors, including government regulations, consumer demand, and the falling cost of batteries. The U.S. government has set a goal of having 50% of new car sales be electric by 2030.

The growth of the electric vehicle market is a major opportunity for the U.S. The country has a strong manufacturing base and a skilled workforce. The U.S. also has abundant resources, including lithium, nickel, and cobalt, which are used to make batteries.

The investment by Hyundai Motor and LG Energy Solution is a major vote of confidence in the U.S. electric vehicle market. It is also a sign that the global shift to electric vehicles is accelerating.

Benefits of the Plant

The new plant will bring a number of benefits to the U.S., including:

  • Job creation: The plant is expected to create 2,100 jobs.
  • Economic development: The plant will generate billions of dollars in economic activity.
  • Environmental benefits: The plant will help reduce greenhouse gas emissions.

Challenges

There are a number of challenges that Hyundai Motor and LG Energy Solution will need to overcome in order to build the new plant, including:

  • Competition: The global EV battery market is very competitive.
  • Supply chain: The plant will need to secure a reliable supply of raw materials.
  • Regulations: The plant will need to comply with a number of U.S. regulations.
Hyundai to build $5.5b electric vehicle plant in US - The Business Post
Source: The Business Post

Despite the challenges, Hyundai Motor and LG Energy Solution are confident that the new plant will be a success. The plant is strategically located in a state with a strong manufacturing base and a skilled workforce. The plant will also benefit from the U.S. government’s support for the electric vehicle market.

The new plant is a major milestone for Hyundai Motor and LG Energy Solution. It is a sign of their commitment to the electric vehicle market and to the U.S. economy. The plant will help the U.S. reduce its reliance on foreign oil and will help the country meet its climate goals.

Hidden iPhone Camera Setting That Works As A DSLR

Hidden iPhone Camera Setting That Works As A DSLR
Source: CultMac

Enabling View Outside the Frame on iPhone is really useful for smartphone photographers. If you’re a modern iPhone user with an iPhone 11, iPhone 12, iPhone 13, or iPhone 14 model, you may have even noticed this nifty feature in your Camera Settings already.

By default, View Outside the Frame is disabled for photos and enabled for video, but it’s well-worth learning how and when to use this feature for photography.

Why? Well, as it says on the tin, this setting lets you see what’s outside the bounds of your photo’s frame. This helps you consider your composition, and whether you might want to shift it slightly, which comes in really handy for wider landscape or architecture shots.

Why would you use View Outside feature?

View Outside the Frame is also useful for street photography, allowing you to keep a tab on what’s going on around you in the environment, and who might walk into your frame next. It’s for these reasons that many photographers love the optical viewfinders of DSLRs (and certain mirrorless cameras like the Fujifilm X-Pro3), which essentially do the same thing.

With this setting enabled, you can also zoom out (or, technically speaking, “crop out”) of your photo after it’s been taken, revealing a wider view beyond the original composition. This is really helpful when it comes to editing, as it means you can worry less about achieving the perfect framing when taking a photo in a hurry, or accidentally missing any key content on the outskirts of the frame.

Think of it as a second chance of snapping the perfect shot. Or perhaps a more flexible way of capturing great photos.

If you like the sound of the feature, it’s really easy to switch on. Follow the steps below to find out on how to use View Outside the Frame.

How to View Outside the Frame on iPhone

  1. Go to Settings > Camera
  2. Toggle on View Outside the Frame

That’s it! Once you’ve enabled this setting, you’ll see a faint gray border around the edges of your camera preview. This indicates the area that’s being captured outside of the frame.

To use this feature, simply compose your shot as you normally would, but keep an eye on the gray border. If you see something you want to include in your photo, simply move the camera until it’s within the gray border.

Once you’ve taken your photo, you can open it in the Photos app and pinch out to zoom out. This will reveal any content that was captured outside of the frame.

Tips for Using View Outside the Frame

  • Use it for landscape and architecture shots: This feature is ideal for capturing wide-angle shots of landscapes and architecture. By seeing what’s outside of the frame, you can make sure you’re capturing everything you want to include in your photo.
  • Use it for street photography: View Outside the Frame can also be helpful for street photography. By keeping an eye on the gray border, you can make sure you’re capturing everything that’s happening around you. This can be especially helpful for capturing candid moments.
  • Use it for editing: Even if you don’t use View Outside the Frame when you take your photos, you can still use it to edit your photos later. By zooming out, you can reveal any content that was captured outside of the frame and use it to improve your composition.

View Outside the Frame is a great feature that can help you take better photos with your iPhone. If you’re not already using it, I encourage you to give it a try. You might be surprised at how much it helps you improve your photography.

Stay tuned to Brandsynario for more news and updates.

OPPO Partners With UEFA Champions League And Names Kaká As Global Ambassador

On 26th May 2023, in Lahore, Ricardo Izecson Dos Santos Leite, best known by his stage as Kaká has been named the global brand ambassador for OPPO’s partnership with the UEFA Champions League.

Kaká is a legend in the game of football and one of the most decorated players of his period for club and country. He was the former FIFA World Player of the Year and the Ballon d’Or winner.

Kaká will go back to the Atatürk Olympic Stadium, where the Miracle of Istanbul took place in 2005, along with OPPO. Kaká’s comeback will be celebrated by OPPO along with international fans at the Istanbul UEFA Champions League final in 2023.

“We are thrilled to welcome Kaká as OPPO Global Brand Ambassador for the UEFA Champions League 2022-23 season,” said Elvis Zhou, OPPO Overseas CMO. “Partnering with a global sporting event of the caliber of the UEFA Champions League gives OPPO an unrivaled opportunity to share our mutual spirit of inspiration with audiences around the world. We believe miracles don’t just happen, they are made of expertise and perseverance. With Kaká, the witness and creator of miracles, joining the OPPO squad this year, we will be better positioned to communicate and engage with our global fans while inspiring them to enjoy, experience, and share miracle moments from their favorite football matches.” 

“OPPO’s spirit of ‘Inspiration Ahead’ is the same spirit that lies at the heart of every athlete’s ambition to achieve greatness in the face of adversity,” said Kaká. “As a big technology fan, I’m excited to have the opportunity to collaborate with a global technology leader like OPPO to further connect and inspire football fans around the world during this year’s competition, and witness more miracles together.”

OPPO Global Brand Ambassador Kaká will visit Jakarta, Indonesia on June 3rd and Beijing, China on June 6th for a series of OPPO activities.  Finally, during the 2023 UEFA Champions League final, Kaká will meet with global fans in Istanbul, Turkey at OPPO booth at the Atatürk Olympic Stadium and take some photos using OPPO Find N2 Flip and Find X6 Pro. With Kaká and the UEFA Champions League final set to return to Istanbul this summer, OPPO looks forward to enjoying the extraordinary and inspiring match and celebrating the birth of a new champion with fans around the world.

Stay tuned to Brandsynario for more news and updates.

 

Alibaba.com And TEXPO Join Hands To Promote Local E-Commerce Textile Business

In Karachi, May 26, 2023, in order to connect Pakistani textile exporters with its community of more than 40 million buyers worldwide, the international business-to-business (B2B) e-commerce platform Alibaba.com today announced that it will take part in the 4th International Textile Exhibition (TEXPO 2023), which will be hosted by the Trade Development Authority of Pakistan (TDAP) from May 26–28, 2023.

The three-day TEXPO 2023 is planned to give industry participants a stage to present their products to a global audience, forge important relationships, and consider collaborations. In order to learn more about the prospects afforded by B2B e-commerce and the digital resources offered by Alibaba.com that can assist exporters in going global, Pakistani suppliers and manufacturers in the textile sector are invited to stop by the Alibaba.com display while it is open to the public.

Alibaba.com has already seen a significant increase in the number of textile exporters in Pakistan because of its dedication to assisting local SMEs in the digital age. Among them are Aziz Ur Rehman and Sadia Aziz, whose baby clothes company has multiplied tenfold since joining Alibaba.com in 2020, surpassing PKR 10 million in yearly export volume in 2021. Their experience with online export markets and the revolutionary force of digitization can be seen in their e-commerce journey on Alibaba.com.

Players in the textile sector who want to reach global markets are urged to speak with Alibaba.com staff at booth 1-55 at TEXPO 2023.

Stay tuned to Brandsynario for more news and updates.

Asim Azhar Body Shamed After Recent Picture Goes Viral

It is nothing new that celebrities get shamed for something or the other. Be it a new song, a scene they acted in, something they wore, or some mishap that occurred on camera. But these are just bad choices on the celebrities’ part. However, there are some things that are simply not in their control for example their bodies. But unfortunately, body shaming is the most common culture in the showbiz industry all over the world regardless of ethnicity.

Recently, Asim Azhar has become a victim of this body shaming and canceling culture. Here have a look at the photo that led to the whole chaos.

Asim Azhar uploaded this picture from his recent US tour appreciating the love he received from fans in Houston and Dallas. Unfortunately, not many fans showed love in his comment section. People shamed Asim for his apparent weight gain and changing appearance.

But on the positive side, many people defended Asim and shamed the other fans who criticized the way he looks. Here have a look at this war going on in his comments section.

The consequences of body shaming on celebrities are far-reaching and deeply saddening. The constant backlash of negative comments can take a toll on their self-esteem, leading to issues such as anxiety, depression, and eating disorders. The relentless attempts and comparisons to an idealized standard of beauty can make it challenging for celebrities to embrace their natural bodies and feel comfortable in their own skin. Is it really fair to do this to them?

It is crucial to recognize that celebrities are human beings with feelings and vulnerabilities, and they deserve to be treated with empathy and respect. Body shaming not only harms the individuals being targeted but also sends a damaging message to society, reinforcing harmful beauty standards and perpetuating a culture of judgment and objectification.

It is time for a collective shift in mindset, promoting body positivity and embracing diversity in all its forms, so that everyone, including celebrities, can live free from the burden of body shaming.

What are your thoughts on this? Let us know in the comments below.

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