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Was This Indian Movie Really Worth 600 Crore?

By
Unzila Riaz
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Om Raut’s film ‘Adipurush’ hit the box office on 16th June 2023, with a star-studded cast including Prabhas, Kriti Sanon, and Saif Ali Khan. Despite a reported opening day collection of over 50 crores, the film has failed to receive a favorable response from the audience. Social media has now become a breeding ground for trolls targeting the film’s cast and their appearances.

Here have a look at the trailer if you don’t already know about it.

Netizens are questioning the film’s massive budget, estimated to be around 600 crores. The VFX alone accounted for 100 crores, while an additional 10 crores were allocated for promotions and miscellaneous expenses. Casting expenses ranged between 200 to 300 crores, with Prabhas allegedly charging a staggering fee of 150 crores for his role. Kriti Sanon’s fee amounted to 3 crores, while Saif Ali Khan received 12 crores, according to speculative reports.

Despite its impressive box office performance during its opening weekend, the film has faced severe criticism on social media platforms. Netizens have expressed their discontent with the portrayal of characters from the Ramayana epic in the film, specifically targeting the dialogues and Saif Ali Khan’s appearance as the antagonist, Lankesh. The film’s adaptation of the Ramayana story has drawn mixed reactions and sparked intense online debates.

Image Source: Hindustan Times

Indian fans themselves are hating and bashing their own film with the main question being of the 600 crore budget and where and how was it used because apparently, the utilization was not seen anywhere. The graphics and animation and everything are just extremely poor. Considering, the era of AI, the film could’ve done better if made on Midjourney. Here’s what the public has to say.

As the controversy continues to unfold, ‘Adipurush’ remains a topic of widespread discussion, with passionate opinions and divergent viewpoints shaping the discourse surrounding the film.

Tell us your thoughts in the comment below.

Stay tuned to Brandsynario for more news and updates.

Ruet-e-Hilal Committee Gets Ready For Zilhaj Moon Sighting Meeting

By
Unzila Riaz
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Today, the Central Ruet-e-Hilal Committee is scheduled to sit in Karachi for the purpose of sighting the Zilhaj moon. This important meeting will be attended by representatives from the Ministry of Religious Affairs, the Pakistan Space and Upper Atmosphere Research Commission (SUPARCO), the Department of Meteorology, and the Ministry of Science and Technology.  Chaired by Abdul Khabeer Azad, a respected scholar, the committee will discuss and assess the moon sighting reports. Simultaneously, zonal committees in cities like Islamabad, Lahore, and Peshawar will also hold meetings on the same day.

Image Source: Pakistan Radio

Following the traditional protocol, the Ministry of Religious Affairs will issue an official notification after the committee’s decision is made. It is worth noting that the Committee meets on the 29th day of each lunar month and announces the sighting of the moon accordingly.

Zil Hajj, also known as Dhu al-Hijjah, holds significant importance in the Islamic calendar. It is the twelfth and final month, marking the start of the Hajj pilgrimage, one of the five pillars of Islam. The sighting of the Zilhaj moon plays an important role in determining the beginning of this sacred month. The Central Ruet-e-Hilal Committee, along with zonal committees, gather to observe the moon and confirm its sighting.

This sighting holds great significance as it determines the start of various religious observances and rituals, including the days of Hajj, the Day of Arafah, Eid al-Adha, and the offering of sacrificial animals. The moon sighting process ensures uniformity and unity within the Muslim community, allowing individuals to observe and celebrate these important religious events together.

Stay tuned to Brandsynario for more news and updates.

Experts Are Warning To Turn Off ACs At Night

By
Usman Kashmirwala
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Turning off your air conditioning (AC) at night may seem counterintuitive, especially during the sweltering summer months. After all, a cool room is believed to be the ideal sleeping environment, and running the AC in the evening is often more cost-effective. However, experts are now highlighting the benefits of turning off your AC at night, citing improved sleep quality and energy savings as compelling reasons to do so.

Promotes Better Sleep

Maintaining a cool and comfortable bedroom environment is essential for a good night’s sleep. However, excessively low temperatures caused by air conditioning can actually disrupt sleep quality and overall restfulness. Alvin Pullins, a home improvement and maintenance specialist, explains that extremely cold rooms can lead to shivering and discomfort during the night, negatively impacting sleep. Additionally, AC units and electric fans circulate air, but they also circulate dust mites, pollen, and other allergens, which can trigger allergies and congestion, further disturbing sleep. By turning off the AC at night, you can create a more moderate and natural sleeping environment that promotes better sleep and reduces the risk of allergies.

Why Does My Air Conditioner Turn Off By Itself? | Gagne Heating & Air Conditioning | www.gagneac.com
Source: Gaber Warming

Alleviates Aches and Pains

Turning off the AC can also alleviate aches and pains. Concentrated cool air from the AC or a fan can cause muscles to tense up, potentially leading to discomfort and stiffness. If you already experience joint or muscle pain, refraining from using strong AC or directing a fan towards your body during sleep can provide relief. It’s important to consult a doctor to address any underlying issues and ensure your bed setup, including the mattress and pillow, adequately supports your body.

Saves Money

Apart from the sleep and comfort benefits, turning off your AC at night can result in cost savings. AC units are known to consume significant amounts of energy, and reducing their usage during non-essential hours can lead to noticeable savings over time. Energy providers often offer lower rates during the night, making it an ideal time to conserve energy and cut down on utility bills. By implementing this practice, you not only save money but also extend the longevity and optimize the efficiency of your heating and cooling equipment.

What Temperature Should I Set My AC?
Source: One Hour Coolimg

Alternative Cooling Solutions

If you’re concerned about staying cool without relying on the AC, there are alternative solutions. Investing in cooling bed products can help regulate your body temperature and promote better sleep. Cooling mattresses, mattress protectors, and breathable bed sheets made from materials like bamboo can provide a cooler sleep surface and enhance comfort. These products are designed to be naturally temperature-regulating and moisture-wicking, ensuring a sweat-free sleep experience.

Finding the Right Balance

While turning off your AC at night offers several benefits, it’s important to note that frequently switching the AC on and off can strain the unit and contribute to premature wear and tear. It’s best to strike a balance and find the optimal times to use your AC for both comfort and energy efficiency. As Alvin Pullins suggests, when outdoor temperatures are lower than your desired indoor temperature, natural ventilation becomes a viable option.

Turning off your AC at night can lead to improved sleep quality, alleviate aches and pains, and result in energy savings. By implementing alternative cooling solutions and using cooling bed products, you can maintain a comfortable sleep environment without relying solely on air conditioning. Finding the right balance between comfort and energy efficiency will ensure a restful night’s sleep while minimizing costs and environmental impact.

Stay tuned to Brandsynario for the latest news and updates.

Pakistani Businesswoman Shines As Nominee For Global Woman Inspiration Award

By
Usman Kashmirwala
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Pakistani Businesswoman Shines As Nominee For Global Woman Inspiration AwardBusinesswoman Shines As Nominee For Global Woman Inspiration Award

Huma Fakhar, a prominent Pakistani businesswoman, has been nominated for the esteemed Global Woman Inspiration Award in the United Kingdom. This recognition is a testament to her remarkable contributions to Pakistan’s business and social sectors. The nominees for the award, organized by the Global Woman Club, were announced on Saturday, and the award ceremony itself is scheduled to take place on July 17 in London.

In response to her nomination, Fakhar expressed her deep honor and delight, stating, “Deeply honored to be nominated for the Global Woman Inspiration Award in the UK.” This acknowledgment highlights her exceptional work and dedication to both her business endeavors and her support of the social sector in Pakistan.

The Global Woman Inspiration

The Global Woman Inspiration Award pays tribute to a woman who has served as an inspiration and motivation to others through her extraordinary journey. It recognizes those who have overcome obstacles and made a positive impact in their communities. Among the global nominees, a total of 12 women will be awarded by renowned figures such as Deepak Chopra and Madame Mir Elle.

Fakhar’s nomination is a testament to her tireless efforts to bring about positive change in Pakistan. As a co-author of Pakistan’s White Revolution Dairy Investments vision ‘Doodh Darya,’ she has played a pivotal role in establishing corporate dairy farms in the country. Through this initiative, she has empowered more than 500,000 women working in the dairy sector. Her visionary approach and leadership have been instrumental in transforming the dairy industry and creating opportunities for women to thrive.

First Generation entrepreneure 

Pakistani businesswoman nominee for Global Woman Inspiration Award
Source: News International

Moreover, Fakhar has been actively involved in promoting and nurturing entrepreneurship at the school level, particularly among girls in orphanages across Pakistan. By imparting entrepreneurial skills and knowledge, she equips young girls with the tools they need to sustain themselves and become self-reliant. This commitment to empowering the next generation reflects her dedication to fostering a brighter future for Pakistan.

As a representative of Pakistan, Fakhar has participated in various international business forums, including the India Pakistan, Afghanistan Pakistan, and Malaysia Pakistan Business forums. She has also attended trade ministerial conferences in Doha, Hong Kong, Mexico, and even had the privilege of being at the White House in the United States. Her active involvement on the global stage further solidifies her position as an influential figure in the business world.

Global Representation

Recently, Fakhar’s work has gained recognition through the launch of the circularity fund ‘Green Footprints.’ This initiative aims to support startups engaged in circular business models, circular research and development, and innovation in sustainable supply chains, particularly in the food sector. By championing sustainable practices and encouraging innovation, Fakhar is spearheading positive change in Pakistan’s business landscape.

As Huma Fakhar’s nomination for the Global Woman Inspiration Award demonstrates, her contributions extend far beyond the borders of Pakistan. She has demonstrated exceptional leadership, resilience, and a commitment to making a difference in society. Her work has touched the lives of countless individuals, and she continues to be a source of inspiration for aspiring entrepreneurs and social change-makers. The recognition she receives through this nomination is well-deserved and serves as a testament to her remarkable achievements.

Stay tuned to Brandsynario for the latest news and updates.

What Pakistani Women Couldn’t Stop Talking About This Weekend

By
Unzila Riaz
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Naimal Khawar, the wife of Hamza Ali Abbasi and a very popular Pakistani actress and model, has become the center of social media criticism due to accusations of undergoing plastic surgery this weekend. Netizens started commenting on her Instagram photos, pointing out differences in her appearance and facial features, saying that she had facial procedures done such as rhinoplasty and lip fillers. Here have a look.

Comparisons were immediately drawn between Naimal and Pakistani model Sara Loren, also known as Pakistani Mona Liza. Many users even expressed disappointment, claiming that the actress had “ruined her beauty” by getting plastic surgery and lip fillers. Some even speculated that Naimal’s sister-in-law, Dr. Fazeela Abbasi who is a renowned dermatologist and skin specialist, might have performed the surgery.

Image Source: Star Unfolded

However, there were also fans and other people who criticized haters to respect Naimal’s personal choices and stay out of the matter. In response to one user’s supportive comment, Naimal even thanked them and expressed her wish for more kindness on social media. Like every other celebrity, she also just wanted to share her happiness online without being judged.

Amid the backlash, Naimal’s sister, Fiza Khawar also stepped in to defend her for the relentless hate she was getting. Fiza bashed the toxic and hateful comments made by other women, emphasizing that being a public figure does not justify such cruelty. She told everyone to reflect on the type of person they were and then call someone out for something else and practice kindness for the benefit of their souls.

Here’s what the general public had to say to her after facial changes, although some people also defended her. Here have a look at some of the tweets.

What are your thoughts on this matter? Let us know in the comments below.

Stay tuned to Bransynario for more news and updates.

Layers Bakeshop Controversy: IFA Seals Islamabad Branch

By
Unzila Riaz
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Update: Layers bakery in Islamabad has been sealed by the IFA team following a crackdown for violations. The inspection uncovered expired food, poor hygiene practices, and the absence of mandatory regulatory markings. The IFA took decisive action to address these issues and ensure public health and safety. This incident highlights the importance of adhering to food safety regulations and maintaining high standards in the industry.

Here’s the tweet:

Layers Bakeshop is one of the most popular bakeries and cake places in Pakistan. Their customers are very loyal to them because their taste and cakes are simply unmatchable. But what happens if you’re eating a cake from your favorite cake place and you find a whole, full, and complete lizard in it? Definitely not the prettiest sight or the yummiest one either if you eat it. This is what happened with Layers. A video recently started to go viral of people finding a lizard in their cake from Layers Bakeshop in Faisalabad.

Here have a look.

The lizard was found dead in the cake and the people eating the cake immediately whipped out their phone to record the nasty incident. They even poked and fidgeted with the lizard to make sure it was a lizard and it was dead.

An Attempt At Defamation? 

After the video went viral, Layers obviously went through a ton of backlash by triggered netizens which was expected. The video made headlines and Layers had almost said bye to their future when some people started speculating that maybe this was planted and just an attempt to defame Layers.

Here, have a look at this video by influencer Adnan Zafar who basically sums up everyone’s argument.

Ken Doll aka Adnan Zafar argued that this was just a dirty move by some competitors. He based this explanation on the fact that if a lizard had fallen into the cake or the batter, after being baked at such high temperatures as 250 degrees centigrade, it would not look the way it did. According to him, it was still “soft” and “fresh” indicating that it had been put in afterward or else it would’ve looked “cooked”.

He also claimed that he had been working in the hospitality industry for the last 11 years and that he was talking logically and factually which further strengthened the argument of the other people who were of the same opinion. Later on, Layers also came out with an official statement. Here have a look.

Now there’s definitely a clear motive and the competitors of Layers don’t really have any alibis. So was this a genuine mistake or a smear campaign?

Let us know in the comments below.

Stay tuned to Brandsynario for more news and updates.

Brands That Beautifully Nailed Father’s Day Campaigns 2023

By
Dr. Rida Qamar
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Fathers nowadays are very different from the classic caricature; they spend nearly three times as much time raising their children as they did in 1965, and 94% of them feel that being a father is an important part of who they are. While the definition of fatherhood remains the same, the role father figures have played in our lives is still undoubtedly undervalued. This Father’s Day brands are celebrating fathers with their unique and thought-provoking campaigns.

Let’s go through a few of them.

1. Suzuki Pakistan

Name a better love story than a father teaching their kid how to drive. You certainly cannot! The thrill of sitting alongside your father for your first driving lesson is an uncanny experience. The uncertainty of the situation and the highs and lows of the situation – Suzuki is reminding us of the days when we sneak out with the car which is the dearest to our father’s heart.

2. Hardees

Nailing the fathers Day campaign with an iconic dialogue of the Bachan film, a dialogue our fathers must have uttered in humor at least once in their lives because who else has grown up binging on the Big B’s movies other than our parents?

3. Dawlance

The things that our fathers teach us throughout their lives, we tend to take them for granted very often. Dawlance, in its Father’s Day campaign, is shedding light on how we tend to overlook our father’s perspective only to find ourselves in the same spot later in life.

4. KFC

KFC Pakistan asked its customer to pay tribute to their fathers by re-creating old photos. While bringing on nostalgia and childhood memories, the brand offered meals and goodies to the winners for its Father’s Day campaign.

Read More: OLX Pakistan Releases Its Ad Series Featuring Fawad Khan & Sanam

5. McDonald’s 

How many times our moms have turned us down on something? Meanwhile, our fathers tend to become our life saviors in those pivotal moments and McDonald’s in its Father’s Day campaign is reminding us of the time we tend to go straight to our fathers for things our moms won’t approve of.

Iconic International Father’s Day Campaigns 

Father’s Day is celebrated worldwide and it’s no surprise that some of the biggest brands in the world also cater to the importance of showing dads as the notable figures that deserve all the love.

Here are some of the most iconic father’s Day campaigns of all time.

1. Dove

This advertisement is a collection of men learning they will become fathers through user-generated films. Some are speechless from shock, others can’t believe the good news, and all of them are overjoyed. The commercial feels raw and pure because it features real men reacting in real ways.

2. HP

This commercial is yet another tearjerker, and it works so well because it addresses a problem that many parents face: the feeling that their efforts are often overlooked and undervalued. The Ad reminds us to be more vocal about our love for our parents and show them what they mean to us.

3. The Mentoring Project: #DontBuyTheTie

The Mentoring Project is a nonprofit organization that matches at-risk children with positive role models, many of whom are fatherless. The organization’s yearly #DontBuyTheTie campaign invites people to honor their fathers by making a donation to the organization rather than purchasing the customary presents which are meaningful, to say the least.

4. Google – Dear Sophie 

In this 2011 Google advertisement, a father creates a “dear. Sophie.lee” Gmail address and emails it with significant life events, such as a snapshot of her birth, short remarks on parenting, a video of her skiing, etc. At the conclusion, you find out that even though he has been sending these messages to the account for years, his daughter is unaware that it even exists. This is a significant, lovely gift that is yet unopened.

Read More: McDonald’s Latest Ad Sparks Indian Outrage Over ‘Flirting’ With Cashier

Which ones did you like the best? Let us know in the comments below.

Stay tuned to Brandsynario for the latest news and updates.

Eid-ul-Adha 2023: Reliable Online Qurbani Services In Pakistan

By
Dr. Rida Qamar
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There are several online Qurbani services available that allow you to participate in the ritual of Qurbani (sacrifice) during the Islamic holiday of Eid al-Adha. These services provide convenience and ease for individuals who may not have the means or ability to personally perform Qurbani.

When using online Qurbani services, it’s important to research and choose a reputable organization. Look for organizations with a history of transparent operations and positive reviews. Ensure that the organization follows Islamic guidelines for Qurbani and that the meat is distributed to those in need.

Here are some of the options you can check while opting for an online service.

1. Saylani Trust

Saylani Welfare International Trust: Saylani Welfare International Trust is a renowned charitable organization in Pakistan that provides a range of services, including online Qurbani. They have an online Qurbani portal where you can select the type and size of the animal, make the payment, and the organization performs the Qurbani on your behalf. The meat is then distributed among deserving individuals.

2. Edhi Foundation 

Edhi Foundation, one of the largest charitable organizations in Pakistan, also offers online Qurbani services. They have an online platform where you can book your Qurbani, specify the type of animal, and make the payment. The Qurbani is performed by the foundation, and the meat is distributed to the underprivileged.

3. Shaukat Khanam

Shaukat Khanam is offering online Qurbani services in an economical and hassle-free way. Healthy goats and cows will be provided by their contracted facilities, and they’ll also make sure that the slaughtering is done in compliance with Islamic edicts.

Read More: Eid ul Adha 2023: Authorised Cattle Markets And Prices In Karachi

4. Al-Khidmat Foundation

Al-Khidmat Foundation is a well-established charitable organization in Pakistan. They provide online Qurbani services through their website. You can select the animal for Qurbani, make the payment, and the organization takes care of the rest, including the distribution of meat to those in need.

5. Metro Qurbani 

METRO is here to ensure that your sacrifice is carried out in the best possible way without preventing you from enjoying yourself with your loved ones. Look no further since METRO offers the easiest Qurbani option that is also affordable. Select your preferred Qurbani option, a goat, a cow, or a cow share, and make your reservation right away to have a seamless EID.

Read More: How To Celebrate This Eid-ul-Adha In A Healthy Way

Stay tuned to Brandsynario for the latest news and updates.

CAIE Offers Alternatives To Pakistani Students As Exams Get Cancelled

By
Unzila Riaz
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The Cambridge Assessment International Examination (CAIE) has now provided two options for candidates affected by the exam cancellations on May 10, 11, and 12 this year. The exams were initially canceled because of the political turmoil caused in different parts of countries. So, to ensure safety and peace, the board decided to cancel all the following exams Pearson, University of London, ACCA, and IELTS which were supposed to take place on Thursday, May 11 were also canceled.

Image Source: Academia Magazine

Options

The first option involves the British Council requesting special consideration from Cambridge on behalf of all affected candidates. Previously, it had been announced that the exam scheduled for May 11 has been canceled and will not be rescheduled. Instead, candidates will be awarded average grades for the affected paper. This decision would undoubtedly have a major impact on the academic plans of those affected, raising questions about how this will affect their future prospects.  The second option allows candidates to withdraw from the subjects where exams were canceled and receive a refund if they decide not to avail themselves of the special consideration.

Details

According to the CIE, candidates can choose to withdraw their entry for subjects in the June 2023 series, excluding those affected by the May 10, 11, and 12 exam cancellations. If a candidate wishes to withdraw, they must adhere to Cambridge International’s withdrawal policy for 2023 and submit a withdrawal request, as stated in the CIE’s statement. It is important to note that once a withdrawal request is submitted, the candidate cannot later request the corresponding components to be marked. The British Council will handle all withdrawal requests in accordance with the provided policy.

Notice for Schools 

Candidates and schools are also advised to consider paragraphs 3, 2, and 10 of the Cambridge Handbook 2023, which states that coursework submitted in a previous exam series cannot be reused. Therefore, candidates who withdraw their entry in the June 2023 series and re-enter in a later series will need to create new coursework for their new entry.

Notice for A Levels

However, the CIE recommends withdrawal and refund for the following reasons

  • For XIC & A2 (outgoing classes), schools will be unable to support students’ exam preparation for subjects beyond June 2023.
  • For students enrolled in the BCP program, it will cause disruption in the middle of the academic session of the next class level. For example, for Al students taking XIC exams in Oct/Nov 2021.
  • Opting for withdrawal for XC & AS Level exams will lead to disruption in the middle of the academic year of the next class level where the exam is taken.A2 students who withdraw from May/June 2023 will not have their AS grades carried forward and will need to sit their composite exams in Oct/Nov 2023.Uzma Yusuf, director of Cambridge Pakistan, informed The News that only two A-level papers, Mathematics, and History, will be retaken on June 21 canceled papers. The remaining papers will be graded based on the average.

What are your thoughts on this? Let us know in the comments below.

Stay tuned to Brandsynario for more news and updates.

Haris Rauf’s Wedding Date Confirmed And Fans Are Excited

By
Dr. Rida Qamar
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Haris Rauf's Wedding Date Confirmed And Fans Are Excited

Haris Rauf – a Pakistani bowler who tied the knot last year is all set for his wedding festivities and the wedding announcement has been made on social media.

Haris Rauf & Muzna Masood

Haris Rauf had his Nikkah done with Muzna Masood a few months ago. The ace bowler is now getting ready for his wedding festivities and the invitation cards are already roaming on social media. The events are to be held on 6th – 7th July. The location of the events has not been revealed yet. However, it is speculated that the wedding will take place in Islamabad.

Ever since the news of his wedding got out fans can’t wait to see the couple walk down the aisle.

Read More: Will Shoaib Akhtar Opt For Second Marriage?

Rauf’s Nikkah event also received a lot of love from people and fans all over the world. The bowler married Muzna who has now steered away from social media after her infamous Nikkah to Haris. Previously, many rumors about Muzna being an influencer on social media were going around. However, Haris, himself, shut down all the rumors saying his wife is not on social media and would like to keep her life private.

Take a look at their Nikkah event below.

Shot by Pictroizzah, the Nikkah event of Haris was nothing less than dreamy. The couple was dressed up in colour-coordinated outfits. Meanwhile, fans can’t wait to see how the wedding events will roll.

Are you excited about the upcoming celebrity wedding? Share your thoughts in the comments below.

Read More: PCB Announces Match Officials’ Panel For 2023-24 Cricket Season & Increase

Stay tuned to Brandsynario for the latest news and updates.

How To Sign Up For National Freelance Training Program

By
Usman Kashmirwala
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How To Sign Up For National Freelance Training Program
Source: Educatives

In today’s digitized world, freelancing has gained immense popularity, offering individuals the flexibility to work independently and earn income remotely. Recognizing the potential of freelancing in boosting the country’s economy, the Ministry of Information Technology & Telecommunication (MoITT), in collaboration with the Punjab Information Technology Board (PITB), has introduced the National Freelance Training Program (NFTP). This government-backed initiative aims to provide state-of-the-art training and skill development courses to empower freelancers in Pakistan.

Scope and Reach of National Freelance Training Program

  • The NFTP has been launched on a large scale, catering to aspiring freelancers across all four provinces of Pakistan.
  • The program has partnered with top-notch universities and their faculty members to offer courses, training programs, and workshops for skill development.
  • With registered centers in over 18 cities, the NFTP currently serves more than 21,000 trainees.
  • The program’s reach extends beyond physical training, with online sessions available on the official Facebook page, allowing a larger audience to benefit from the program.
How to Apply Online for NFTP National Freelance Training Program 2021 Registration Punjab ISB Sindh - YouTube
Source: Youtube

Courses and Training Programs Offered

The NFTP offers a range of courses and training programs designed to enhance freelancers’ skills and capabilities. The available courses include:

  • Freelancing: This course focuses on enhancing freelancing skills, teaching individuals how to leverage different freelancing platforms such as Upwork, Fiverr, Freelancer.com, and PeoplePerHour.
  • Technical: Suitable for web developers and programmers, this training program covers essential development and software programming tools like CSS, SQL, WordPress, PHP, and other programming languages.
  • Content Marketing and Advertising: Aimed at professionals in digital media and marketing industries, these non-technical courses provide insights into social media strategies, creative content creation, blogging, SEO, and lead generation through digital marketing tactics.
  • Creative Designing: This course focuses on graphic design, providing aspiring designers with the opportunity to learn from industry experts and enhance their skills in visual communication.

How to Apply for the National Freelance Training Program

Applying for the NFTP is a straightforward process. Follow these easy steps to submit your application:

  1. Visit the official website of the NFTP at www.nftp.pitb.gov.pk and click on the registration button.
  2. Enter your valid CNIC and carefully read and agree to the terms and conditions displayed on the screen.
  3. Fill out the application form with your personal, contact, academic, and/or professional details.
  4. Upon submission, you will receive a confirmation email containing a link and login credentials for the NFTP website.
  5. Complete an online test within 48 hours to qualify for the program. Failure to do so will result in the rejection of your application.

Eligibility Criteria and Document Requirements

To be eligible for the NFTP, applicants must meet the following criteria:

  • Age: Applicants should be below 40 years of age.
  • Education: A minimum of 14 years of education is required.
  • Identification: A valid CNIC and domicile certificate are necessary for registration.
  • Partnered Institutes: Students enrolled in partnered institutes must submit their valid student ID and any additional required documents.

Duration of NFTP Courses and Training Program

The duration of each course and training program offered by the NFTP is three months. The program conducts three batches of trainees per year. Upon completion of the three-month training, participants receive a certificate recognizing their achievements from the NFTP.

Stay tuned to Brandsynario for the latest news and updates.

Mercedes-Benz Unveils ChatGPT Integration In Luxury Cars

By
Usman Kashmirwala
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Mercedes-Benz Unveils ChatGPT Integration In Luxury Cars
Source: IGN

German automaker Mercedes-Benz has announced its partnership with OpenAI to integrate the ChatGPT chatbot into its vehicles via a beta program for the Mercedes-Benz User Experience (MBUX) feature. This collaboration aims to provide drivers with AI-driven voice commands and additional functionality, enhancing the overall user experience. The beta program will run for three months, starting on Friday, June 16, and will be limited to the United States market.

Integration of ChatGPT via Microsoft Azure OpenAI Service

Mercedes-Benz revealed that it will incorporate the popular ChatGPT chatbot into its cars through the Microsoft Azure OpenAI Service. This service, launched by Microsoft in March, provides the necessary infrastructure to facilitate the integration of AI capabilities. While the addition of ChatGPT is new, Mercedes-Benz has already introduced the MBUX voice assistant with its “Hey Mercedes” feature in the Mercedes-Benz A-Class back in 2018.

Hey Mercedes' — Mercedes-Benz trials ChatGPT-powered voice control
Source: Cointelegragh

Improved Voice Commands and User Experience

The current “Hey Mercedes” feature allows drivers to interact with their cars using voice commands, enabling functions such as temperature control, music playback, and navigation. With the integration of ChatGPT, Mercedes-Benz aims to make the voice assistant’s responses more intuitive and interactive. However, concerns regarding the safety and effectiveness of AI tools may arise among some Mercedes-Benz owners.

Data Protection and Cloud Environment

Mercedes-Benz acknowledges the importance of data protection and assures users that it is a top priority. ChatGPT will operate within a controlled cloud environment, monitored by the automaker to identify and mitigate potential risks while continuously improving the system. This approach ensures that users’ data remains secure and their privacy is respected.

Continued Technological Advancements

Mercedes-Benz has a history of embracing innovative technologies in its vehicles. In early 2020, the company partnered with UK-based blockchain startup Circulor to reduce CO2 emissions in its supply chain. This commitment to leveraging cutting-edge solutions further demonstrates the automaker’s dedication to sustainability and progress.

The Future of In-Car AI

Mercedes-Benz adds ChatGPT to voice control of its vehicles | Mercedes-Benz Adds ChatGPT To Voice Control Of Its Vehicles - Adds, Chatgpt, Cisco, Cloud, Control, Mercedesbenz, San Francisco, Vehicles
Source: Telugustop

The integration of OpenAI’s ChatGPT chatbot into Mercedes-Benz cars represents a significant milestone in the brand’s mission to make their vehicles the center of customers’ digital lives. By leveraging AI technology, Mercedes-Benz aims to redefine the relationship between drivers and their cars, enhancing convenience, functionality, and overall driving experience.

Mercedes-Benz’s collaboration with OpenAI to introduce ChatGPT chatbot functionality into its vehicles highlights the automaker’s commitment to leveraging advanced technology to enhance the user experience. Through voice commands and an intuitive AI-driven interface, drivers will have improved control and interaction with their cars. As technology continues to advance, the integration of AI in vehicles paves the way for an increasingly connected and intelligent driving experience.

Stay tuned to Brandsynario for the latest news and updates.

Sarocsh Ahmed Reveals Symmetry Group’s IPO Plans And Investment Strategies

By
Ariba Raza
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Sarocsh Ahmed On The Game-Changing IPO Launch

News of an approval on the IPO in the tech sector made headlines last week. Sarocsh Ahmed, the CEO of Symmetry Group, sat down for an exclusive interview with Brandsynario to discuss the Initial Public Offering (IPO) launch and their future initiatives.

With extensive experience and a keen understanding of market dynamics, Ahmed sheds light on the factors driving the decision, the strategic objectives behind the IPO, and the potential impact it will have on the company. Join us as we delve into the intricacies of this landmark event and gain insights from the visionary leader at the helm of this transformative endeavor.

Brandsynario: Can you provide an overview of Symmetry Group’s decision to go public and launch an IPO?

A: Our decision to go public and launch an IPO reflects our commitment to advancing the digital technology sector in Pakistan and contributing to the economic development of the country. By going public, we aim to broaden our investor base and expedite our growth journey. Technology is a rapidly evolving sector, with new innovations emerging each day. We believe that the IPO will assist us in achieving our vision and commitment to stay ahead of the competition.

Brandsynario: What factors influenced the timing of the IPO launch for Symmetry Group?

A: The timing of the IPO launch is influenced by several factors, including approval from the Pakistan Stock Exchange (PSX) and Security and Exchange Commission of Pakistan (SECP) and the prevailing market and economic conditions. The main purpose of the offering is to introduce groundbreaking products on the international stage, enhancing the digital experience for both corporations and individuals. While ensuring a seamless and timely process, it’s important to consider the broader political and economic landscape, as it can influence the optimal timing for the IPO.

Sarocsh Ahmed, CEO Symmetry Group, On The Game-Changing IPO Launch
Image Source: Investopedia

Brandsynario: How will the funds, raised from the IPO, be utilized within the company?

A: The funds raised from the IPO will be utilized towards the development of AI and data-driven -digital products, tools, and platforms, enhancing our capabilities to provide transformative digital experiences to our clients and their consumers. These intellectual properties will support our plans for expanding our local and international business and capitalizing on opportunities in global markets. Additionally, moving forward the company’s focus will be on increasing its forex-based revenues.

Brandsynario: How does Symmetry Group plan to maintain and enhance shareholder value following the IPO?

A: We are committed to maximize the shareholder value by staying at the forefront of the industry and capitalizing on market opportunities and ensure long-term growth. This is evident from the our  journey, starting with a paid-up capital of PKR 150k and now have a team with over 150 employees. This is driven by our desire to stay ahead of the learning curve and achieve continued sustainable growth. We will focus on continued innovation, investment in cutting-edge technologies, and delivering exceptional results to our clients.

Brandsynario: What potential risks or challenges do you anticipate as Symmetry Group transitions into a publicly traded company?

A: We are prepared to navigate the challenges of a publicly traded company, including market volatility, regulatory compliance, and managing stakeholder expectations. We have established robust risk management strategies, effective governance practices, and will ensure transparent communication with our shareholders and the investment community.

Brandsynario: Can you share any insights into Symmetry Group’s long-term strategic plans and how the IPO fits into that vision?

Image Source: Money Control

A: This IPO aligns with our long-term strategic plans for growth and expansion. We envision becoming a major player in the digital and MarTech space through continuous innovation in the industry. The IPO provides us with the necessary resources to execute our strategic vision and position Symmetry Group as a trailblazer in the digital technology and experiences business.

Brandsynario: What measures is Symmetry Group taking to ensure transparency and effective communication with its shareholders and the investment community?

A: We aim to foster trust and engage with our stakeholders, and create a strong bond based on transparency and mutual understanding. We will ensure transparency and effective communication with our shareholders and the investment community by sharing periodic updates on our performance, strategic initiatives, and any material developments.

Brandsynario: Being the first media company or agency to go public in Pakistan, what has been the reaction from the team at Symmetry Group?

A: Our team is ecstatic and energized by the opportunity to become the first digital technology and experiences company to go public in Pakistan. This IPO signifies our organization’s growth and success. It embodies our vision of #PossibilitiesTransformed.
Since our establishment in 2003 as a full-service interactive marketing agency, we have grown into a dynamic group offering a comprehensive suite of digital brands and products. With expertise in digital strategy, transformation, commerce, data science, mobility, retail/research, and interactive marketing, we assist clients at every step of their digital journeys.

Today, Symmetry Group has four divisions – transformation, interactive, commerce, and mobility and multiple brands, digital products, and services. Symmetry Digital and Iris Digital are two full-service digital marketing agencies within the interactive business division.

Brandsynario: Do you anticipate this news of Symmetry Group’s IPO will impact the industry, particularly in terms of digital agencies and media companies?

A: MartTech is the future. The IPO brings great news for progressive agencies that seamlessly incorporate technology solutions into their growth strategies. In contrast, traditional agencies will encounter fierce competition from these new digital entrants in the field. They will need to undergo transformation to stay relevant.

Brandsynario: What message would you like to convey to your partners, clients, and well-wishers who have been part of your journey?

A: We would like to convey our deepest gratitude to our team, partners, clients, and well-wishers who have been part of our journey. Your support and trust have been instrumental in our growth and success. With the launch of the IPO, we are excited to embark on the next phase of our journey together. We remain committed to delivering exceptional results, driving innovation, and creating value for all our stakeholders. Thank you for being a part of our story, and we look forward to a prosperous future together.

Stay tuned to Brandsynario for the latest news and updates.

Pakistan Secures Most Erasmus Mundus Scholarships Globally

By
Unzila Riaz
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Pakistani students have once again achieved remarkable success in earning and securing Erasmus Mundus scholarships, which shows their exceptional talent. According to the official Twitter account of the EU Pakistan, Pakistan has once again become the top-ranking country globally with 192 students being granted scholarships. India follows closely with 174 scholarships, followed by Bangladesh (140), Mexico (118), and Nigeria (109). This achievement highlights the academic prowess and competitiveness of Pakistani students on the international stage. Here have a look at the tweet.

What Is An Erasmus Mundus Scholarship?

Erasmus Mundus is a renowned program funded by the European Commission, promoting international academic cooperation and intercultural understanding. It offers scholarships for students and academic staff, facilitating joint master’s and doctoral programs, research, and exchange opportunities. Emphasizing mobility, it enables students to study at multiple universities, fostering global networks and academic excellence.

Image Source: Scholarship Positions

Details

A total of 2,835 students representing 143 countries have been granted scholarships funded by the European Union to pursue one of the 146 Erasmus Mundus Joint Master Degree programs. Last year, 3,013 students from 133 countries were selected, with Pakistan ranking as the top recipient globally. In March of this year, the United States announced 500 new scholarships for university students from flood-affected districts in Pakistan, aiming to support their educational pursuits in the aftermath of devastating monsoon rains and flooding in 2022.

US Ambassador to Pakistan, Donald Blome, made this announcement during an event at the Higher Education Commission (HEC) in Islamabad, commemorating International Women’s Day and celebrating the achievements of female scholars.

What are your thoughts on this? Let us know in the comments below.

Sty tuned to Brandsynario for more news and updates.

Is Netlfix Opening Up Its Own Restaurant? Will It Be A Hit Or Miss?

By
Unzila Riaz
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According to recent reports, Netflix is planning to open up an exciting pop-up restaurant in Los Angeles that will showcase renowned chefs like Curtis Stone, Rodney Scott, and other culinary stars. Yes, that’s true! As if people’s obsession with Netflix and its shows wasn’t enough, now Netflix is going to be producing “Netflix original” food too. I think this is probably going to be the new Boa Steak House in Los Angeles where there will be influencers and public figures all over the place. It will be called “Netflix Bites”.

Image Source: CNBC

When?

On June 30th, Netflix will be launching an exciting pop-up restaurant in Los Angeles, where guests will have the opportunity to enjoy tasty food made by some of the streaming platform’s most celebrated chefs and beverage connoisseurs. This unique dining experience aims to showcase the talents of renowned culinary experts from popular Netflix shows such as “Chef’s Table,” “Is It Cake?” and “Iron Chef: Quest for an Iron Legend.” The public will have the exciting chance to savor the flavors that have captivated them on their favorite Netflix series.

Image Source: NBC2 News

Where?

The event, known as Netflix Bites, will take place at the Short Stories Hotel located at 115 S Fairfax Ave. Esteemed chefs, including Curtis Stone from “Iron Chef: Quest for an Iron Legend,” Dominique Crenn from “Chef’s Table” and “Iron Chef: Quest for an Iron Legend,” Rodney Scott from “Chef’s Table: BBQ,” Ming Tsai from “Iron Chef: Quest for an Iron Legend,” Ann Kim from “Chef’s Table: Pizza,” Nadiya Hussain from “Nadiya Bakes,” Jacques Torres from “Nailed It!” and Andrew Zimmern from “Iron Chef: Quest for an Iron Legend,” will be in attendance, adding their exceptional culinary tips and tricks to the event.

What do you think about this? Let us know in the comments below.

Stay tuned to Brandsynario for more news and updates.

Biparjoy’s Approach Triggers Suspension Of Commercial Flights

By
Unzila Riaz
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Climate Change Minister Sherry Rehman, along with National Disaster Management Authority (NDMA) Chairman Lt General Inam Haider Malik has just now provided an update on the close approaching cyclone Biparjoy during a joint media briefing. She announced the suspension of commercial flight operations as the cyclone draws closer to the country.

Minister Sherry Rehman reassured the public that authorities are working diligently to prepare for the cyclone and advised against panic and chaos. Public safety remains the government’s top priority, she emphasized. Additionally, she has also urged people to avoid coastal areas and announced that an advisory for small ships would be issued soon.

Image Source: Dawn

Current Position Of The Cyclone 

The cyclone, currently positioned at latitude 21.9°N and longitude 66.3°E, has shifted slightly away from Karachi but is still heading towards the coastline. Winds are reaching speeds of 140km per hour, forcing the authorities to 75 relief camps and the evacuation of people from vulnerable areas that are in the danger zone where the cyclone will impact, according to the Sindh government.

NDMA Chairman Inam Haider Malik warned of the potential for urban flooding in Karachi and reported the relocation of 62,000 individuals to safer locations. Small aircraft flights have already been halted, and a decision regarding commercial flights will be made in an upcoming meeting.

Image Source: City of Black River Falls

Precautionary Measures 

Precautionary measures, including continuous information sharing with relevant institutions, are being taken to address the situation. A data bank has been compiled to track the relocated population, and further migration may be necessary if additional areas become submerged. With the approaching cyclone Biparjoy, Minister Sherry Rehman and NDMA Chairman Malik reiterated the importance of public safety and the government’s commitment to protecting lives.

Stay tuned to Brandsynario for more news and updates.

Women Can Now Perform Hajj Without ‘Mehram’

By
Usman Kashmirwala
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Source: SaudiaNews

Pakistan’s religious body, the Council of Islamic Ideology (CII), has recently given its approval for women to perform Hajj without a mehram under certain conditions. This significant decision aims to provide more opportunities for women to fulfill their religious obligations and participate in the sacred pilgrimage to Mecca.

CII’s response

According to the CII’s response to the Ministry of Religious Affairs, the Jafri, Maliki, and Shafii schools of thought within Sharia law permit women to undertake Hajj without a mehram. This means that women can now embark on this spiritual journey if their parents or husband grant them permission and they do not anticipate any danger or wrongdoing during their travel.

Saudi Arabia says women can now perform Umrah, Hajj without male guardian
SOurce: SaudiNews

However, it is worth noting that according to the Hanafi and Hanbali fiqh, a woman traditionally requires a mehram to perform Hajj. Nevertheless, this recent ruling by the CII provides an alternative perspective that widens the opportunities for women who may not have access to a mehram.

Why was this proposal drafted?

In order to ensure the safety and well-being of women traveling without a mehram, the Ministry of Religious Affairs has proposed a careful evaluation of the group they plan to travel with. This vetting process aims to ascertain the trustworthiness and integrity of the fellow pilgrims. It is crucial to prioritize the security and comfort of women undertaking this religious journey, and the ministry’s approach addresses this concern effectively.

It is noteworthy that Saudi Arabia, the host country for the annual Hajj pilgrimage, also made a significant announcement last year. The Saudi Minister of Hajj and Umrah, Dr. Tawfiq Al-Rabiah, declared that women from all over the world can now perform Hajj and Umrah without a mehram or a male guardian. This decision marks a departure from the longstanding rule requiring a mehram for female pilgrims.

Thousands of Indian women to perform Hajj without male guardian | Arab News
Source: SaudiNews

According to experts, scholars from the Maliki and Shafi’i schools of thought support the notion that women can perform Hajj or Umrah accompanied by trustworthy women or as part of a secure group. This perspective is in line with the recent rulings in Pakistan and provides further validation for women seeking to undertake the pilgrimage without a mehram.

Supporting the cause

Supporters of this decision argue that it brings convenience and relief to many women who face social challenges or financial constraints in finding a mehram. By removing this requirement, more women can now embark on this spiritual journey and experience the profound significance of Hajj or Umrah.

Pakistan’s Council of Islamic Ideology has granted permission for women to perform Hajj without a mehram under specific conditions. This decision aligns with the perspectives of various schools of thought within Sharia law and reflects a broader trend in the Islamic world. By ensuring appropriate security measures and allowing women to participate in Hajj or Umrah without a mehram, Pakistan and Saudi Arabia have taken progressive steps to empower women and facilitate their religious observance. This development opens doors for women to engage in this significant aspect of their faith, fostering inclusivity and equality within the Muslim community.

Stay tuned to Brandsynario for the latest news and updates.

Samsung Developing Its Own AI Service – How Safe Will It Be?

By
Usman Kashmirwala
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Source: Samsung

Samsung Electronics is set to introduce a customized artificial intelligence (AI) service for knowledge search, translation, and summarization. The move comes as concerns about potential information leaks grow due to the use of generative AI models like ChatGPT. Samsung aims to develop its own large language model (LLM) that surpasses the capabilities of GPT-3.5.

The Device Solutions (DS) Division

The Device Solutions (DS) division, which oversees Samsung’s semiconductor business, plans to launch its LLM later this year. In a recent employee lecture, Kyung Kye-hyun, the head of Samsung Electronics’ DS division, emphasized the potential of generative AI to bring innovation to their work. The company is currently collaborating with domestic specialized firms to develop customized AI solutions.

Samsung Will Develop Its Own AI To Prevent Employees From Using ChatGPT - Tech News Space
Source: Samsung

The Objectives of the Customized AI Service

Samsung Electronics’ DS division aims to roll out basic AI services in December, followed by professional search services incorporating company knowledge in February of the following year. These services will support various aspects of employees’ work, including:

  • Automated responses for purchasing and expenses
  • Specialized knowledge search
  • Summarization of manufacturing and process data
  • Translation
  • Document creation
  • Meeting transcription and summarization
  • Market and company analysis
  • Code generation and review
  • Voice of the customer (VOC) response

The objective of implementing this customized AI is to enhance work efficiency and productivity. Samsung believes that by utilizing AI, they can transform their organizational culture, bolster development competitiveness, and collaborate with customers worldwide to shape a brighter future.

The Decision to Develop Their Own AI Tools

The decision to develop their own AI tools comes in response to the increasing demand for generative AI applications like ChatGPT, particularly in tasks such as translation and document summarization. However, concerns have emerged regarding the security risks associated with the use of generative AI, such as the potential leakage of confidential information. To address these concerns, Samsung plans to introduce customized AI services internally, thereby ensuring tighter control over data privacy.

Mitigating the Risks Associated with Generative AI

To mitigate the risks associated with generative AI, the DS division has already implemented measures like character limitations when using ChatGPT. Incidents of misuse, such as the uploading of internal mail content and inputting of internal source code, prompted these restrictions, which were introduced in March.

Samsung Electronics to Develop AI for Employee Productivity - Businesskorea
Source: Samsung

In a similar vein, the Device Experience (DX) division, responsible for home appliances and smartphones, has completely banned the use of generative AI through internal PCs since May. Instead, the DX division has adopted a policy to develop its own AI tools for translation, document summarization, and software development assistance. Although specific development timelines and implementation schedules have not been finalized, Samsung is committed to ensuring the secure and efficient use of AI across its various divisions.

By developing their own AI solutions, Samsung Electronics aims to leverage the benefits of generative AI while mitigating security risks. This approach allows them to tailor the technology to their specific needs and reinforces their commitment to maintaining data privacy and confidentiality. With these advancements, Samsung is poised to streamline work processes, enhance productivity, and drive innovation within the company.

Stay tuned to Brandsynario for the latest news and updates.

Feroze Khan Claps Back At Trolls Who Criticized His Looks

By
Dr. Rida Qamar
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Feroze Khan’s latest transformation which came right after the actor was indicted in the domestic abuse case has become the talk of the town. The actor is focusing on getting in shape while channeling fierce looks and an overall revamped persona. The actor has also been sharing his fitness journey on social media and needless to say it isn’t sitting well with the netizens.

Feroze Khan Strikes At Trolls 

In a video shared on his social media, the actor was seen training intensely in the gym. With a voice-over of a motivational quote, Khan shared why giving up is not an option for him.

His fierce looks and intense gaze in the video had the majority of his fans intimidated. Meanwhile, not everyone was amused and criticized the way Khan looked.

Take a look at the video below.

Read More: Will Shoaib Akhtar Opt For Second Marriage?

Meanwhile, a fan took to the Instagram post to comment about his latest look. While Feroze Khan seems to have been unfazed by the public’s criticism regarding everything that has happened around him, he took this section to heart and responded with a witty comment.

Image source: Instagram

While the fan mentioned that the actor has ruined his looks, Khan shared that her humor isn’t sitting well with him and he doesn’t like what she had to say about his looks.

What do you think about the actor’s latest transformation? Share your thoughts in the comments below.

Read More: Hamza Amin Hits Back At A Troll For Criticizing His Wife

Stay tuned to Brandsynario for the latest news and updates.

Descon Engineering Ltd (DEL) Wins Diamond Award For Skills Investment

By
Unzila Riaz
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On 15th June 2023 in Lahore Descon Engineering Limited (DEL) has been recognized by the Employer Federation of Pakistan (EFP) with the coveted Diamond Category Award in the manufacturing and construction industries. This prestigious award recognizes DEL’s tremendous efforts to encourage skill development among its personnel.

DEL has received praise from the Employer Federation of Pakistan (EFP) for its dedication to improving capacity and skill development. This recognition demonstrates DEL’s commitment to empowering the workforce through extensive skill development initiatives.

This portfolio has been managed by Mr. Murtaza Ali, General Manager of Descon Technical Institute (DTI) and President of Manpower and People Services at DEL. Under his direction, DTI has put in place a number of training initiatives that have given Descon’s personnel the successful, market-driven skills they need.

This Diamond Category Award highlights DEL’s dedication to developing talent and keeping a knowledgeable workforce at the vanguard of sector innovations. DEL continues to drive innovation and provide excellent results for clients by investing in skill development.

DEL is still committed to providing a setting that fosters both individual and professional development. With this acknowledgment from the Employer Federation of Pakistan (EFP), DEL underlines its dedication to empowering the workforce and advancing industry in Pakistan.

Stay tuned to Brandsynario for more news and updates.

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