Fathers nowadays are very different from the classic caricature; they spend nearly three times as much time raising their children as they did in 1965, and 94% of them feel that being a father is an important part of who they are. While the definition of fatherhood remains the same, the role father figures have played in our lives is still undoubtedly undervalued. This Father’s Day brands are celebrating fathers with their unique and thought-provoking campaigns.
Let’s go through a few of them.
1. Suzuki Pakistan
Name a better love story than a father teaching their kid how to drive. You certainly cannot! The thrill of sitting alongside your father for your first driving lesson is an uncanny experience. The uncertainty of the situation and the highs and lows of the situation – Suzuki is reminding us of the days when we sneak out with the car which is the dearest to our father’s heart.
Nailing the fathers Day campaign with an iconic dialogue of the Bachan film, a dialogue our fathers must have uttered in humor at least once in their lives because who else has grown up binging on the Big B’s movies other than our parents?
The things that our fathers teach us throughout their lives, we tend to take them for granted very often. Dawlance, in its Father’s Day campaign, is shedding light on how we tend to overlook our father’s perspective only to find ourselves in the same spot later in life.
KFC Pakistan asked its customer to pay tribute to their fathers by re-creating old photos. While bringing on nostalgia and childhood memories, the brand offered meals and goodies to the winners for its Father’s Day campaign.
How many times our moms have turned us down on something? Meanwhile, our fathers tend to become our life saviors in those pivotal moments and McDonald’s in its Father’s Day campaign is reminding us of the time we tend to go straight to our fathers for things our moms won’t approve of.
Iconic International Father’s Day Campaigns
Father’s Day is celebrated worldwide and it’s no surprise that some of the biggest brands in the world also cater to the importance of showing dads as the notable figures that deserve all the love.
Here are some of the most iconic father’s Day campaigns of all time.
This advertisement is a collection of men learning they will become fathers through user-generated films. Some are speechless from shock, others can’t believe the good news, and all of them are overjoyed. The commercial feels raw and pure because it features real men reacting in real ways.
This commercial is yet another tearjerker, and it works so well because it addresses a problem that many parents face: the feeling that their efforts are often overlooked and undervalued. The Ad reminds us to be more vocal about our love for our parents and show them what they mean to us.
3. The Mentoring Project: #DontBuyTheTie
The Mentoring Project is a nonprofit organization that matches at-risk children with positive role models, many of whom are fatherless. The organization’s yearly #DontBuyTheTie campaign invites people to honor their fathers by making a donation to the organization rather than purchasing the customary presents which are meaningful, to say the least.
4. Google – Dear Sophie
In this 2011 Google advertisement, a father creates a “dear. Sophie.lee” Gmail address and emails it with significant life events, such as a snapshot of her birth, short remarks on parenting, a video of her skiing, etc. At the conclusion, you find out that even though he has been sending these messages to the account for years, his daughter is unaware that it even exists. This is a significant, lovely gift that is yet unopened.
Which ones did you like the best? Let us know in the comments below.
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