Beta Update For Sony PS5: Everything You Need To Know

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Jul 30, 2021

Even though it is still ongoing, Tokyo Olympics 2020 has already witnessed quite a number of events that could be called major achievements. Take Talha Talib, for example. Even though he lost the medal and was eliminated, he still earned enormous support from his country, Pakistan. Moreover, two players facing an Israeli withdrew from Tokyo Olympics altogether.

Tokyo Olympics 2020 athletes

Amidst such iconic landmarks, is another achievement that is not limited to this instalment only. Olympics is a platform where anyone can perform regardless of age. You may see middle-aged athletes as well as teenagers. But then, the young athletes should be appreciated because they were placed in the same arena as athletes with decades of practice.

Let’s see who are the youngest competitors in this instalment of Olympics and appreciate them.

1. Hend Zaza

Belonging to Syria, Hend Zaza is aged 12 years. Her sport is table tennis. Even though she got eliminated but being invited to Olympics at such a young age in itself, is a major achievement.

2. Quang Hongchan

14-year-old, Quang Hongchan belongs to China. She came to Tokyo Olympics 2020 to perform as a diver for women’s 10 meter platform event.

3. Kokona Hiraki

Kokona Hirakk belongs to Japan. Performing in her own homeland for Olympics, she is the youngest Japanese to represent the country in the Summer Games. She is only 12 years old.

4. Katie Grimes

Grimes is not only amongst the youngest athletes of the Tokyo Olympics 2020 but also the youngest member of the US swim team.

5. Sky Brown

Hiraki is competing against Sky Brown who is also amongst the youngest athletes of the competition. At the age of 13, she is the youngest on her country’s team to compete in the Summer Games of the Tokyo Olympics 2020.

6. Summer McIntosh

Another swimmer, Summer McIntosh belongs to Canada. She is only 14-year-old but is able to continually toughen competition for her rivals.

Those who are winning, congratulations to you. And those who are not winning, well, you are young, so don’t lose hope yet. Keep fighting because one who loses hope has already lost half the battle. Soon, you, too, will be able to bite into your own medal.

Stay tuned to Brandsynario for the latest news and updates!

This Pakistani Couple Chose To Feed Street Children On Their Walima

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Jul 30, 2021

pakistani couple feed street children walima — Image Source: Brandsynario

An Assistant Commissioner from Gujrat got married and set a huge benchmark for Walimas. The newly married couple decided to spend the day with street children, fulfilling their lives and filling their tummies. Could there be a better way to celebrate your union?

The Couple of The hour

The couple of the hour is an Assistant Commissioner from Gujrat, Usman Ashraf Gujjar and his wife, Dr. Natalia Rizwan. The two recently got married and their Walima went viral! The other events of their marriage, according to Ashraf, were normal events. However, as they know Walima is a much bigger event an also because of the Covid situation, they decided on an alternative.

The two are currently working on two projects together. One is urban tree plantation and the other is ‘each one, teach one’ foundation.

Each One Teach One Foundation

This foundation works on ensuring that those children who spend their life on the streets, get educated. Children who pick up trash out of necessity or beg daily. They have a right to be educated also and the EOTO foundation is making it possible for them.

There is a school made for this cause which is run by Ashraf’s friend. Hence, they collected all children from there. The initiative is an incredible action on its own. However, the way the couple promoted it and also served them at their wedding has won our hearts. These children have been forced to work at young ages and this couple made sure to include them on their big day.

Their Interview:

The Better Way Forward

Indubitably, there is no way better than this one, to celebrate your Walima. Their wedding is a simple daigi affair after which they distribute food amongst the poor. When we host normal weddings, even they are also great. However, we host an elaborate function and give food to people who are already privileged enough. Imagine a day of good food for those who often don’t get food at all.

Usman Ashraf and Natalia have set a good standard of charity and weddings. It can very well be that this becomes the trend soon enough and many others follow them. In that case, marriages in Pakistan can start becoming good for the family instead of toxic.

Stay tuned to Brandsynario for the latest news and updates.

This Is How Adidas Is Bringing 3D Printing To Sunglasses

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Jul 30, 2021

adidas 3d printing sunglasses — Image Source: AOP

Adidas is once again staying ahead of the curve with their latest development. The mega athletic wear company is now bringing 3D printing to sunglasses in a state-of-the-art lightweight pair. Though only some details have been released to the public, we can already tell one thing, “We’re a die-hard fan of this development”.

Limitless Technological Innovations

Adidas has proved that there is no limit to what can be made using additive manufacturing (3D printing). What better way to test the limits than to create sunglasses with them? Adidas, has thus, announced very recently, its release of 3D CMPT sunglasses.

The detail that’s making people go gaga at the announcement is the weight. One rarely notices the weight of their sports glasses. However, when they come to this light, what can we say! These 3D CMPT glasses are a mere 20 grams.

About The Glasses

The 3D CMPT glasses are a one-piece, non-folding frame that features the skeletal look that combines sports eyewear and 3D printed items. It comes with a flexible nylon-enhanced rubber coating throughout. The lenses that fill out that frame are shield-type spherical mirrored polycarbonate ones. They have a brown base and light mirror coating. Pair that with non-slip bits at the nosepiece and a secure fit at the end of the arms.

Sunglasses of your dreams but they also do 3D printing, you have to love technology. Adidas has announced it will initially be producing only 150 pieces. They will be available through the brand’s website from August 23rd 2021. However, there is a catch. They will only be available to members of the Adidas “Creator Club”.

Production of The Glasses

The glasses that Adidas is making are made in partnership with Italy’s Marcolin Group eyewear company. The 3D CMPT sunglasses basically feature a lattice-like flexible nylon frame that’s printed in one piece. This is done while utilizing “the newest generation of 3D printers”. However, the exact printing process is not disclosed.

What is even more special about the glasses is the lens it is made with. Built into the frame is a UV-blocking Adidas Base 7 polycarbonate lens. These are no ordinary lens, they provide high visual definition in all weather conditions. Moreover, they also protect the eyes from obstacles and reduce eye fatigue.

Following the exclusive release will be another production run. This time, it’ll open for the public too. The 3D CMPT glasses will be priced at US$415.

Stay tuned to Brandsynario for the latest news and updates.

Turkey Needs Everyone’s Prayers As More Than 60 Fires Burn It

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Jul 30, 2021

fires turkey burns — Image Source: Daily Sabah

Turkey has been burning in flames for the past two days. As 13 different cities grapple with massive fires leaving many injured and countless animals dead, Turkey has crumbled. People from all around the world are beyond saddened at this news and watch hopelessly, unable to do anything.

Fires in Turkey

According to a Twitter user, 47 fires have started in 7 different cities. This has been going on for more than 2 days now which has left many injured. Animal habitats, when being burnt, will obviously harm animals too. The count of animals, affected so far, is not concluded however, it is expected to be really high. Fields are ablaze.

Turkey is on fire. There is fire in almost every corner of aegean and Mediterranean regions .
This country needs help, be a voice .
Please spread #prayforturkey #TürkiyeYanıyor pic.twitter.com/orBdQZdxyg

— Iqra azhar🇵🇸 (@IqraAzharulhaq) July 30, 2021

Turkey has been burning for about 2 days. Many fires broke out in many cities and still continue. Houses, fields, forests are burning. Animals are dying. Lost a lot of lives. Please don’t stay silent. It’s Friday kindly do remember them in your prayers. #PrayForTurkey pic.twitter.com/S0WJbyZpgP

— صالحہ (@saliha_313) July 30, 2021

this is so devastating #TürkiyeYanıyor #PrayForTurkey

pic.twitter.com/V3yIKAGoyf

— ً (@jndoIIs) July 29, 2021

Prayers for Turkey

This is scene from fire eruption in Marmaris, Southern Turkey. Marmaris #PrayForTurkey #TuerkiyeYanıyor #TürkiyeYanıyor pic.twitter.com/NNhWhio9B8

— Farzana Shah (@Jana_Shah) July 30, 2021

However, authorities in Turkey have noted that 60 fires have started in the last 3 days. Three people have died following said wildfires in southern Turkey and recently an 82-year-old man also lost his life to them. Officials in Turkey are investigating the causes of almost 60 blazes and are going to release a report soon.

Official Reports

According to Turkish Agriculture and Forestry Minister Bekir Pakdemirli, fires are increasing. On Wednesday and Thursday, a total of 53 forest fires were recorded in the Mediterranean and southern Aegean regions. The southern region of Turkey has spiralled out of control in this regard.

According to officials, most have been brought under control. However, the elderly man’s death has shocked everyone. He died in Antalya after flames tore through the district of Akseki, on Turkey’s southern coast.

The Measures Being Taken

So far, it is reported that around 20 villages and neighbourhoods were evacuated. 50 people since then, were taken to hospital. Another 16 something locations in Turkey are showing fires. These also include holiday destinations such as Guvercinlik and the Icmeler region.

Is This Normal?

One question being raised is “is this due to global warming?” The answer to this can potentially be a yes. This season is called the ‘fire’ season in Turkey as temperatures are at their highest. However, fires erupting one after the other at this scale are unusual and unexpected. It has never gone out of hand at this rate. It has been said that the damage was unprecedented this time, with flames devastating entire villages.

Since they began, more than 60 forest fires were reported in the past two days. 43 among them have been brought under control with cooling efforts underway. In total, some 4,000 firefighters, three planes, 38 helicopters, hundreds of fire trucks are currently battling the flames.

Stay tuned to Brandsynario for the latest news and updates.

Ayeza Khan Gets Backlash On Problematic Clip From Laapata

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Jul 30, 2021

Ayeza Khan Laapata — Image Source: Instagram

When you fall in love with the promotional content, but then the drama finally airs and you are disappointed; this is exactly what happened with several Pakistanis this week. In promoting her new drama, Laapata, Ayeza Khan had shared stills where the character was dressed as iconic characters and celebrities.

Ayeza Khan – Geeti – Laapata

Dressed up as Madam Noor Jehan, Geet from Jab We Met, and Anjali from Kuch Kuch Hota Hai, among others, netizens loved each post. The idea seemed different so fans were excited about the story too. But the first episode shattered all hope. Ayeza also shared some clips from it.

In one clip, you can see Geeti (Ayeza Khan) going to a shop. When asked to pay the bill, she refuses to do so. And when the shopkeeper forces her to pay what he rightfully owes, she goes online putting a false harassment allegation on the man.

Mere Paas Tum Ho actress wrote in the caption, “Geeti kese apne he ghalat chakro me phansne wali ha,” (Geeti about to get trapped in her own initiated problems).

Hence, it is clear that her false allegation is going to make her fall in the trap she dug.

View this post on Instagram

A post shared by Ayeza Khan (@ayezakhan.ak)

Netizens offended by Geeti

Why are netizens offended by this? Is it because this never happens? No.

Everyone knows that there do exist women who exploit movements like MeToo for their own gains. However, bringing this matter up in a time where real victims are already struggling to be heard will discredit them further. The women who are assaulted, raped, left for dead, or murdered, their accounts are all discredited because the masses will now say, “But look, Geeti represented the women who lie; so what if, this particular woman is not a victim but just another Geeti.”

Laapata Pakistani drama — Image Source: Instagram

The followers commented that they did not expect this from Geeti.

Really? Even though she took the role in Mere Paas Tum Ho? Even when she did not say anything against Khalil ur Rehman Qamar when he cursed a woman on live TV?

Netizens also want to hold the actress accountable by reminding her that she has thousands (in fact, millions) of devoted followers. What she portrays to them is something they will receive and internalize with ease. This is why she needs to be extra careful with her projects.

Maybe, just maybe, by the phrase ‘ favorite scene’ she did not refer to the story but her own acting skills.

One can only hope.

Considering men do get falsely accused by exploitative women, the idea of the story may not be bad, but the timing surely is. We wonder what Ayeza would say to this.

Stay tuned to Brandsynario for the latest news and updates!

5 Pakistani Players Eliminated From Tokyo Olympics 2020

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Jul 30, 2021

Qualifying for the Olympics is no easy task. You have to train hard and appear in numerous international competitions simultaneously to raise your points. Only when you reach a certain level can you apply to this world-class competition. Hence, it is already an achievement to see 10 Pakistani athletes making it to the Tokyo Olympics 2020.

Tokyo Olympics 2020

Held in 2021, the games have been titled Tokyo Olympics 2020, to signify this is the same competition that got canceled due to COVID-19. The Olympics Games are 16 days long and will end on August 8th. With 339 events and 11,000 participants, the competition is surely tough. Even after giving their best, players have already started losing and getting eliminated from the games.

If we talk about Pakistan, so far, 5 players have been eliminated;

1. Mahoor Shehzad

Badminton player, Mahoor Shahzad possesses 133rd rank globally. She represented the country against 5th and 26th world ranking players. Unfortunately though, after putting up a great fight and two consecutive losses, she went down. The player has been eliminated from the games.

pakistani athletes olympics 2020 — Image Source: Wikipedia

2. Haseeb Tariq

Swimmer Haseeb Tariq finished the race at 53.81s contesting for men’s 100-meter freestyle swimming. However, Haseeb was not able to break his own record let alone, attaining the podium position.

3. Talha Talib

Even though Talha Talib ended attaining the fifth position and without the medal, he gathered all the love of Pakistanis on social media. Given the condition of his training and the lack of support from any organization, the entire country stood up to acknowledge his efforts. Talha, too, is now out of the game.

4. Shah Hussain Shah

Shah Hussain Shah played against an athlete from Egypt who ranks at number 13th in the Global ranking. Unfortunately, Shah Hussain lost the fight to Darwish Ramadan. The judoka fighter is out of the race of the Tokyo Olympics 2020.

5. Gulfam Joseph

Competing in the 10m air-pistol shooting category, Gulfam Joseph, lost his chance to get the medal by a very small margin. The rules dictate that eight shooters proceed to the final round out of a total of 36 players. Gulfam achieved 578 points out of 600, placing him in the 9th position.

While these players need to be appreciated for their efforts, we would like to register support and send prayers to our remaining players who are still in the game. The hope for the medal is now attached to them. Let’s see how Bisma Khan performs in 50m freestyle. We will also be looking out for Arshad Nadeem at javelin throw, Najma Parveen in 200m race, Mohammad Khalil 25m Rapid Fire Pistol, and Ghulam Mustafa 25m Rapid Fire Pistol.

Stay tuned to Brandsynario for the latest news and updates!

Pakistan’s First Formula 1 Racing Driver Is On The Way

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Jul 30, 2021

In a landmark deal, Omni Motorsport Pvt. Ltd. and Z2C Limited have signed a groundbreaking motorsports marketing and media agreement to put Pakistan on the international motorsport map.

As part of the exclusive 3-year deal, Z2C Limited will cover the complete sponsorship, branding, marketing & media rights of the Omni Karting Circuit and its forthcoming kart racing championships, the media rights to which have also been exclusively acquired by Z2C.

“We intend to develop motorsports in Pakistan in the highest professional manner to be an inclusive, safe and fun activity,” said Syed Ovais Naqvi, CEO & managing partner at Omni Motorsport Pvt. Ltd. “We want to grow motorsport in Pakistan both from a recreational and sporting point of view, from a non-existent sport to one that is widely available and accessible for the public irrespective of age, gender or status.”

The Omni Karting Circuit, being developed with $4 million dollars in private equity funding, represents the single largest investment in motorsports in Pakistan.

A multipurpose & multidisciplinary motorsport facility and a high-end leisure destination offering a variety of on-track as well as off-track entertainment activities, it is the first & only international standard karting circuit in the country built to CIK-FIA standards and intended to be the hub of all motorsport activities in Pakistan.

Setting a new standard for karting circuits worldwide the facility blends a state of the art, multi-layout 1.6 KM karting track, high-performance karts, electronic timing systems & high-tech safety equipment, impeccable service, and luxury amenities within a spectacular, safe, and secure setting located in the heart of Karachi adjacent to the Airmen Golf Club & Recreation Park in the Korangi Creek area of Karachi it is easily accessible within 20 minutes from all areas of the city.

“We traditionally tend to take a daring and visionary approach to new opportunities and see a bright future for sports marketing as a new medium to engage with for brands and the corporate sector and look forward to working with advertisers and agencies across the country to grow brand awareness and reach through the Omni Karting Circuit and its endeavors,” said Farhan Khan, CEO of Brainchild Communications Pakistan.

The big picture for Omni Motorsports and Z2C Limited will be to find, train, groom, nurture and groom the racing drivers that will eventually master kart racing and make the well-documented transition to compete in Formula 1 motor racing championships, similar to the career of British racing car driver Sir Lewis Carl Davidson Hamilton.

Google & Kantar Release ‘Journey To Digital’ Research To Shed Light Onto Pakistan’s Online Behavior

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Jul 30, 2021

Karachi, Thursday July 30, 2021 – Today, for the first time, Google and Kantar shared new research about the digital population in Pakistan. The “Journey to Digital” research outlines how Pakistanis consume the internet and spend their time on digital. The research consisted of 2 stages, comprising 4135 interviews with Pakistanis aged between 15-55 in both urban and rural areas.

Key findings of the research:

● Pakistan’s internet penetration in 2021 is 54%
○ Of these, 76% of Pakistani’s are connected to the internet in the top 3 metros (Karachi, Lahore, Rawalpindi / Islamabad)
○ Overall, 66% of internet users are based in urban areas while 47% are based on rural areas
○ 46% of all Pakistanis access the internet every day
● Males, Gen Z and employees are significantly more likely to be connecting to the internet.
○ Young males are early adopters, accessing the internet more than any other group. They are also keener to try new things, and need the internet for education and work.
● Non-internet users have no means to access the internet and are limited by two key factors:
■ Majority of non-internet users simply don’t have the means to access the internet. They know about the internet but they can’t get onto it because they don’t have an internet enabled device or a reliable internet connection.
■ The second barrier is familiarity—though Pakistan is familiar with the internet as a concept, their understanding is limited. Non-internet users don’t fully understand the potential of the internet, or what it could offer.
● Internet usage surged due to COVID19
○ Before the lockdown, 79% of internet users in urban locations accessed the internet daily, which increased by 10% since lockdowns.

● Google Search and YouTube are among the most used apps in Pakistan
○ YouTube, used by nearly 90% of all internet users, is the most popular app in Pakistan for streaming music and watching video/TV, and 38% Pakistan internet users go to YouTube in the research phase of their shopping journey.
○ Google Search is one of the top 5 apps/websites used in Pakistan and is widely used when researching and purchasing products online as well as travel, for information needs and even entertainment

● eCommerce is a growth opportunity within Pakistan
○ One-third of all internet users in Pakistan have made a purchase online and one-fourth of these shoppers have increased their spending during COVID19 lockdowns

○ The reasons for turning to e-commerce are manifold. 71% of Pakistani shoppers find purchasing products or services online easy while 66% find it convenient. 54% agree that online shopping websites or apps give personalized product recommendations, which is a common ask from shoppers.
○ Currently, penetration is limited, and purchases are mainly driven by food and clothing categories. However, 66% of consumers believe that online shopping is the way forward, and two thirds of Pakistan online shoppers believe that they will buy products or services online post COVID19. Faraz Azhar, Industry Head, Performance, South Asia Frontier Markets, Google explained, “With half of its population on the internet – Pakistan is now online! This is the first time Google and Kantar released a study to understand more about Pakistan’s internet population. But it’s not only about people getting online, this research has uncovered new insights and behaviors that show how COVID is impacting online behavior and the digital opportunities waiting to be unlocked.”

“More people are coming online in Pakistan, creating a great opportunity for eCommerce businesses – if they are ready to seize it. As we see more exploration of the internet beyond social, e-retailers can capture natural cross-category purchasing on its rise, but only if they have first established themselves and their product offering in an online marketplace. Trust is also crucial, so helping customers gain confidence by showing them how easy, convenient and personal the e-shopping experience will be critical to continuing the upward rise of eCommerce in Pakistan”, Leah Westwood, Client Manager, Kantar added.

For more info, tune into Pakistan’s Journey to Digital event at 3PM on July 29th where industry leaders from Google, Kantar, and other companies will share more details about the research and findings.

Pakistani Short Film ‘Mulaqat’ Makes It To Venice Film Festival

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Jul 29, 2021

pakistani short film venice film festival — Image Source: Instagram

A Pakistani short film has been given the ultimate honour of being screened at the Venice Film Festival. The said film fest is one of the oldest in the world and a Pakistani has just made their mark in it. As the date approaches, let’s learn more about the film and promote it in our own country!

Mulaqat – The Short Film

Mulaqat is the name of the Pakistani short film that made it to the 78th Venice Film Festival. It will have its premiere in September with a star-studded guest list and esteemed judges from around the world.

Mulaqat is filmed by Seemab Gul and it stars Parizae Fatima and Hamza Mushtaq. The news about the short film reaching the international stage was shared by Seemab through her Instagram. She wrote, “Sandstorm (ملاقات) will have its world premiere at the 78th Venice Film Festival in the #orrizzonti short films competition”. Surely, it was an incredibly proud and fulfilling moment for her.

View this post on Instagram

A post shared by Seemab Gul (@seemabg)

The Film Festival at Venice

Gul, obviously, expressed her delight at getting this chance. This is a huge opportunity that allows Gul and her creation to be a part of “cinema history in the oldest film festival in the world!” The Venice Film festival is also regarded as a showcase for Oscar contenders. This year, the world’s oldest film festival is excited to welcome back Hollywood celebrities. The previous year was scaled-down and less opulent as the pandemic was on the rise.

Mulaqat will be competing with Jane Campion’s The Power of the Dog, Pedro Almodovar’s Parallel Mothers and Kristen Stewart’s turn as Princess Diana in Spencer. The 78th Venice Film Festival is expected to be held between 1st and 11th September 2021. It is considered one of the ‘Big Three’ of film festivals alongside Cannes and Berlin.

The Cast Steps Up On Social Media

One of the cast members, Hamza Mushtaq also took to Instagram to express his gratitude. “Thank you so much for this huge opportunity! Making me a part of this huge project and get to work with such an amazing team! JazakAllah! Proud of the dream team and glad to reach the finishing line!”, said Hamza. The excitement speaks for itself.

View this post on Instagram

A post shared by HAMZA MUSHTAQ (@hamzamushtaqq)

This year’s festival will host more films and more celebrities. The director Alberto Barbera said that as a result, the quality of the films is higher than usual.

Moreover, “the line-up featured several films lasting three hours or more, some disturbingly violent scenes and many stories with strong women characters”. According to Alberto, the pandemic has stimulated all this creativity.

Stay tuned to Brandsynario for the latest news and updates.

Players Refuse To Compete Against Israel In Tokyo Olympics 2020

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Jul 29, 2021

It takes years of struggle to compete internationally to get noticed and qualifying for the Olympics. Hence, when someone abandons the chance to perform at the Olympics, it has to be something huge. Tokyo Olympics 2020 has already seen two such instances.

Tokyo Olympics players facing Israeli athlete opt-out

Two judoka players have, to date, withdrawn from the competition. They chose to not appear for their match. One of these players belongs to Sudan while the other is from Algeria. Both of them were to face an Israeli athlete, named Tohar Butbul. The athlete from Israel is ranked seven in the global ranking. He was able to proceed without having to put in any effort in two matches. Even then, Tohar did not win any medals.

View this post on Instagram

A post shared by Tohar Butbul (@toharbutbul)

Choosing to not appear for your Olympic competition is a significant issue but the Sudanese and Algerian players let go of the opportunity.

Algerian Athlete Fethi Nourine

Upon asking, Algerian judoka athlete, Fethi Nourine said that he prepared a lot for the Olympics and he was ready to compete but because he was paired with an Israeli, he chose to sit it out. He mentioned his stance on the Israel Gaza conflict saying the Palestinian issue is a much bigger cause. Of course, now that he has revealed himself to be pro-Palestinian, there are going to be consequences; top of the list is him getting his license suspended by the International Judo Federation. They have also suspended the license of Nourine’s coach.

Judo Fighter, Fethi Noirine, withdrew from the Tokyo Olympics in solidarity with Palestine.

He would have face an Israeli opponent, but didn't want to give Israel any normalisation.https://t.co/ulRO92auvO pic.twitter.com/PF18d3WJu1

— . (@Alhamdhulillaah) July 23, 2021

Sudanese Abdurrasool

The other athlete who did not appear for the match was Sudanese. Sudan’s Abdurrasool was also to have a face-off with the same Israeli player. He, too, chose to not appear. Unlike Nourine, he did not specify his reason to be Israel-Gaza conflict. Rather, the statement by the Sudanese team was that Abdurrasool had sustained a shoulder injury. Israel has refused to believe the story.

Some decisions can affect your entire career. Knowing that, you still take that particular decision, shows how solid you are in your beliefs. In the case of the Nourine, the belief was showing support for Palestine.

Stay tuned to Brandsynario for the latest news and updates!

Brand Spectrum Wins “Best Social Media Influencer Campaign” Recognition At Pakistan Digital Awards 2021

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Jul 29, 2021

Press Release: Brand Spectrum has won the Best Social Media Influencer Campaign recognition from Pakistan Digital Awards 2021 for the NESTLE Raita campaign. Brand Spectrum had last year won Best Social Media Campaign (Instagram) for Nestle Pure Life Active at Pakistan Digital Awards 2020. Pakistan Digital Awards is a prestigious platform that highlights and acknowledges the efforts of the Digital community of Pakistan.

This digitally engaging and visually appealing campaign shed light on the importance of NESTLE Raita, endorsing it as a hero of any meal. The team launched a holistic Digital Engagement and Influencer Marketing plan incorporating celebrities and social media influencers. The main idea was to project Nestle Raita, as the core ingredient to make your meal better while enhancing its flavor altogether. Various celebrities, influencers, and food groups were engaged to spread the message to the right target audience.

This digital campaign gained maximum attention and became viral. Desired results in terms of reach, impressions, engagements and sales were achieved. Brand narrative was put forward in a creative manner, which helped in generating positive conversations.

Anwar Kabir, Founder, and CEO Brand Spectrum shared his views by saying, ‘We are quite thrilled and deeply honored to receive this award. We take a lot of pride in our team’s efforts in understanding the brand’s needs and curating an a very creative social media influencer communication plan. We are thankful to the brand and communication teams for their trust in our abilities. Looking forward to bringing more such awards home.’

Brand Spectrum, being an Integrated Marketing Services Company, is consistent in providing Digital, Corporate Communication, Influencer, and Experiential Marketing solutions to some of the leading brands of Pakistan delivering solutions based on data-driven insights and a strong focus on brand strategy and creatively engaging outcomes. With the promise of delivering result-oriented campaigns, Brand Spectrum is consistent in helping clients achieve talkability and positive conversations in the digital world.

Sindh Government & JS Bank Launch First COVID-19 Drive Through Vaccination Center In Karachi

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Jul 29, 2021

Karachi, 26^th July, 2021: In collaboration with the Government of Sindh and Deputy Commissioner District South Irshad Ali Sodhar, JS Bank has launched a COVID-19 Drive Through vaccination facility for the country’s largest metropolis namely Karachi.

This initiative between the Sindh Government & JS Bank has seen the establishment of a Drive Through Vaccination facility next to Urban Forest, Block 3, Clifton, Karachi. With six drive-through lanes and the capacity to serve thousands of people per day, the service is free and is being offered between 4 pm – 12 am 7 days a week allowing the public to get vaccinated from the comfort of their cars. Available vaccines include Moderna, Sinovac, CanSino, Pakvac, & Sinopharm.

Barrister Murtaza Wahab, Advisor to Chief Minister – Sindh stated, ‘In Collaboration with the Sindh Government & JS Bank, a COVID-19 vaccination drive-through has been established which will help the nation. I urge everyone to come and get themselves vaccinated and keep themselves safe’.

Basir Shamsie, President and CEO – JS Bank added, ‘JS Bank has always strived to give back to the society in which it operates. As a socially responsible entity, this vaccination drive is a symbol of our commitment to our nation and is our national duty. We are deeply grateful to the Government of Sindh for their support in effective collaboration. We hope that this drive will result in a measurable impact and help the nation combat the disease.’

The ease and convenience of the drive-through center was well-received by the public and long queues of vehicles and people were witnessed at the location.

JS Bank continues to play its due role towards safeguarding the safety and health of the people of Pakistan. The Bank will continue to contribute positively to society at large.

5 Books Every Woman Should Read At least Once

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Dr. Rida Qamar

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Jul 29, 2021

I know women who are avid readers, and then there are those who find it extremely hard to read a book no matter how much they want to. However, whichever category you belong to, the quest to find a book that might touch your life and soul is perplexed. You can read a thousand books, but there will always be that one book that might sweep you off of your feet.

Finding a book that can change your life is difficult, especially when you find it hard to read. However, there is a huge list of books that every woman should read at least once and today; I will be mentioning some of them to make it a little easier for you.

1. Suze Orman – Women & Money

Want to gain financial independence? The book covers everything from the importance of savings to the tips on spending mindfully and all the lessons regarding money which you might not get anywhere else. The book is informative and inspirational, making it the #1 New York Times bestseller, which sold over a million copies. The groundbreaking book discusses the dysfunctional relationship women have with money.

2. To Kill A Mockingbird By Harper Lee

‘You never really understand a person until you consider things from his point of view… Until you climb inside of his skin and walk around in it.’ The international bestseller and the award-winning book discuss human behaviour’s roots from innocence and kindness to cruelty, love and hatred, humour and pathos. The carefully sustained book will take you to the more bottomless pits of emotions.

3. Love Yourself Like Your Life Depends On It By Kamal Ravikant

‘Self-love is the best love’ is the phrase we often tend to hear, but it is easier said than done. In a society where a woman’s confidence is majorly powered by the number of badges she owns, this book can serve as the best guide. Following the themes of self-love and confidence, this book will help you follow and highlight those patterns that could be holding you back.

4. Luckiest Girl Alive By Jessica Knoll

If you love Gillian Flynn’s Gone Girl, then this is the book for you. You might think Ani FaNelli has it all but wait until dark secrets from Ani’s past threaten to unravel the life and the version of herself she worked so hard to construct.

5 Books Every Woman Should Read At least Once — Image source: https://www.redbookmag.com/

5. Vickie Millazo – Inside Every Woman

Want to take control of your life? This book will help you go up the ladder while juggling your life around and will help you jump-start what you need from your life.

Let us know which one of these books you enjoyed in the comments below.

Stay tuned to Brandsynario for the latest news and updates.

Yasir Hussain Posts His Baby’s Picture & Teases Fans With Sarcasm

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Jul 29, 2021

yasir hussain baby sarcasm — Image Source: Instagram

Yasir Hussain is known for his witty replies and sense of humour. After the couple got blessed with a baby boy, the posts that he has been rolling out are equally as funny. Now, he’s posted another teaser trailer of Kabir Hussain and the caption is loaded with sarcasm.

Kabir Hussain’s Gifts

The couple named their child Kabir Hussain and this baby has many fans already. Just a few days after being born, the phupo of the child has gifted him a gold ring! Yasir Hussain picked up on that and decided to pen a humorous and witty caption for his social media.

View this post on Instagram

A post shared by Yasir Hussain (@yasir.hussain131)

He goes on to talk about how there are two things amiss in this picture. Firstly, that Kabir Hussain is a man and is wearing gold. That’s haram. Where is the haram brigade? Secondly, Kabir Hussain is wearing pink despite being a man! How is this possible? All these are jokes and very well-played ones. However, not everyone understands sarcasm.

Read more: Nadeem Baig’s Statement Against Yasir Hussain Sparks Another Controversy

The Netizens Engagement

The comment section was full of laughing emojis and hearts. Many people were able to detect the sarcasm in Yasir Hussain’s posts for his son. However, others were unable to. It’s hilarious to see people’s serious replies to the caption too.

The serious party:

‘You Can’t See Me’ Kabir Hussain Version

Those who are familiar with wrestling will know about John Cena. The legendary WWE wrestler had a famous tagline to him ‘you can’t see me. This has always been associated with him and has often made him the butt of the jokes too. Now, it appears Iqra Aziz and Yasir Hussain are making this out for their child.

View this post on Instagram

A post shared by Yasir Hussain (@yasir.hussain131)

The couple keeps posting hand or feet pictures of the baby. People just want to see the face already! As a result of this, many also commented beneath this picture.

Iqra Aziz and Yasir Hussain’s Love Story

Everybody still remembers the awards function when Yasir Hussain proposed to Iqra Aziz. The two had matching outfits that day courtesy of Ali Xeeshan and looked like a power couple in black and white. The two have come a long way since then after their controversial proposal!

They have started a new chapter of their life together full of love, warmth and a lot of sleepless nights. We’re excitedly waiting for the day they decide to introduce Kabir Hussain to the world. We hope there are more sarcastic and funny posts coming soon.

Stay tuned to Brandsynario for the latest news and updates.

This Marketing Stunt By Netflix Has Scared The Heart Out Of People

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Jul 29, 2021

netflix promote movie stunt horror movie — Image Source: AdWeek

Netflix outdid itself with a marketing stunt in Italy that scared the heart out of many people walking by. The outdoor advertisement brought a horror movie out onto the streets of Milan as a way to promote the latest horror movie on Netflix. A Classic Horror Story, now on Netflix, and if you’re in Milan, now also on your streets!

Promoting Movie By Scaring People

Netflix orchestrated a stunt to scare the public in Milan as part of a plan to promote a movie. This horror stunt was pulled off to promote its new Italian film A Classic Horror Story. However, not everyone will agree this was a great marketing technique.

The movie was released on Netflix on July 14 and is directed by Roberto De Feo and Paolo Strippoli. The film features five carpoolers who get into an accident in the middle of nowhere. To find shelter, they find an old wooden house that is home to a cult. We all know how it goes from there. Netflix has a theme going on for its site and it’s not hot girl summer. It’s ‘Summer of Horror’ and this movie is the latest addition to that theme.

The Stunt To Frighten Passerby’s

The stunt was devised in collaboration with Publicis Italy and was set up in Milan. It basically had a long LCD screen featuring a mysterious cloaked figure that followed anyone who walked by it. Just when the figure would disappear and people would think it was an ad, it appeared in front of them. There have been videos showing people’s reactions to it and it’s not pleasant!

The video also asks, “The good thing about watching a horror movie is knowing it is just a film, but what happens if fear becomes reality?”. The movie produced by Publicis Italy banks on the public’s fear of strangers. It wants to tell people to be grateful that demonic horrors are only a part of fiction. That is why, the video ends with the statement “Only on Netflix, luckily.”

Coming Soon and Why

Netflix has been showing a consistent decline in the rate of subscription for its streaming services. In the previous year, as a result of the pandemic, the subscription shot up. However, now the vaccinated squad is always ready to go out for entertainment. Is the mega streaming giant going to be experiencing a decline in the coming months? Only time for tell.

For now, it’s all about outdoor stunts for Netflix.

Stay tuned to Brandsynario for the latest news and updates.

PMD Calls Yesterday Cloudburst In Islamabad “Normal Monsoon Rain”

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Jul 29, 2021

[July 29th, 2021]: The cloudburst in Islamabad that led to flash floods and left two people dead was not really a cloudburst, according to the Pakistan Meteorological Department (PMD). They said that the rain spell in Islamabad was due to the monsoon.

In talks with a local news channel, PMD said that receiving this amount (123 mm) of rain is normal during the monsoon. Moreover, they have also said that Islamabad should expect this intense rainfall in the future as well.

[July 28th, 2021]: Floods and disasters as a consequence of rain is a common phenomenon for Karachi. But seeing it in Islamabad, the well-kept, federal capital of Pakistan, is just unimaginable. The cloudburst in Islamabad, on July 28, 2021, led to the most horrifying videos surfacing on the internet today.

Cloudburst in Islamabad

The name cloudburst comes from the archaic idea that clouds are solid bodies containing water. In reality, however, this happens in deserts or mountainous areas when there is a violent uprush of warm air. Consequently, the rising air prevents the condensing raindrops from falling. As a result, one witnesses heavy rain in concentrated areas.

On the morning of 28th July, Islamabad experienced a cloudburst that affected only two sectors but the damage is extremely horrible. The worst affected areas were E-11 and D-12.

Videos from Islamabad

The videos show how heavy rain is increasing the water level in rivers and dams.

Soan river view from our house before the Rawal Dam spillways are opened. This level of water is a scary. Let’s hope we are all safe. #cloudburst #Islamabad pic.twitter.com/UpIJvZsZMD

— Abeer Berkat (@abeerberkat) July 28, 2021

It seems that rain fell heavily that it even swept the road away.

This looks absolutely horrible. I hope situation is better now in E-11 #E11 #cloudburst #Islamabad pic.twitter.com/bydFfP5VSN

— Zee (@zedeys) July 28, 2021

Karachi is used to such scenes, but Islamabad is known for being clean. With the rushing flood that brought the waste from all over to the main streets, it must be traumatic for the Islamabadis.

#Islamabad #SrinagarHighway (Kashmir Highway).
It is Emergency situation 👇👇 pic.twitter.com/sP2WaMFx6x

— Senator Sehar Kamran T.I. (@SeharKamran) July 28, 2021

Islamabad was designed in a way to account for most situations. It seems situations like this cloudburst was also included in it because the water was quick to drain out. However, the new societies surrounding Islamabad are not designed the same way. The water won’t drain out on its own in those areas.

Flash flooding made worse by poor drainage. #Islamabad pic.twitter.com/K50c0i5YkO

— Islamabadian (@Islaamabad) July 28, 2021

Situation 💔 #E11 #Islamabad pic.twitter.com/KQXlCCdE9H

— Islamabadian (@Islaamabad) July 28, 2021

Seeing these videos, we just hope no one was out on the streets as the water was sweeping along roads’ debris and cars.

Situation at E-11, #Islamabad ☔️ pic.twitter.com/Qd3LUrTh5A

— Islamabadian (@Islaamabad) July 28, 2021

One cannot even begin to imagine what the after-rain image of this would look like.

A chain is only as strong as its weakest link. Similarly, a city is only as developed as its most under-developed area.

This is the situation of E-11, Islamabad Nullah before the #rain.#cloudburst #Islamabad #Monsoon2021 pic.twitter.com/VVWD3opXpl

— Aniqa Nisar (@AniqaNisar) July 28, 2021

While these were horrifying videos, we can not discount the fact that the city in question is Islamabad. Measures will quickly be taken to make it clean and beautiful again. Meanwhile, Karachi has still not properly recovered from even the last year’s rains.

Stay tuned to Brandsynario for the latest news and updates!

“Speed Past Power” In Pursuit Of Extreme Performance With New POCO X3 GT

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Jul 28, 2021

Pakistan, 28^th July, 2021 – POCO, a popular technology brand among the world’s young techies, today announced to global debut of POCO X3 GT, a performance speedster designated for entertainment and mobile gaming. It will be available soon in multiple regions, including Southeast Asia, Middle East, Latin America and Africa.

Starting at 59,999 PKR POCO X3 GT boasts a MediaTek Dimensity 1100 chip with Dual 5G SIM, 120Hz DynamicSwitch DotDisplay, a high-resolution 64MP triple camera, and—for the first time ever on POCO smartphones—67W Turbo Charging technology to rapidly charge its 5000mAh(typ) high-density battery. Plus, POCO X3 GT is built tough, with Corning® Gorilla® Glass Victus™ prevents most scratches and cracks.

“X series is one of POCO Global’s three available product series, and it’s gaining massive popularity. As of now, we’ve shipped more than 8.8 million* POCO X-series phones globally with our two X models, POCO X3 Pro and POCO X3 NFC,” said Kevin Qiu, Head of POCO Global. “And we’re excited to continue delivering on our customers’ expectations with POCO X3 GT, a true powerhouse capable of the demanding mobile gaming and flagship entertainment experience.”

Extreme performance powered by Mediatek Dimensity 1100

POCO X3 GT introduces multiple POCO X-series firsts. Under the hood, POCO X3 GT is a beast that’s equipped with MediaTek’s flagship-level Dimensity 1100 5G chipset. Dimensity 1100 stands out to deliver a faster CPU and better connectivity. This is developed on the back of a 6nm chipset, the first POCO smartphone equipped with this power-efficient flagship process technology. Power up a favorite game and be blown away by the leap in speed and efficiency. POCO X3 GT operates on the latest four powerful Arm Cortex-A78 cores at up to 2.6GHz, and four Arm Cortex-A55 efficiency cores. This CPU architecture, combined with an improved nine-core Arm Mali-G77 GPU running at 836MHz, brings more high-fidelity gaming to the device. Plus, you’re well connected with an integrated 5G** modem, dual SIM card slots, and WiFi 6 support.

Meanwhile, POCO X3 GT remains cool throughout thanks to LiquidCool Technology 2.0, the flagship-level liquid cooling that ensures long-lasting performance. To top this off, UFS 3.1’s blazing fast performance makes accessing and saving files lightning fast, so you can do more and do it faster.

Experience immersive entertainment without interruption

The first POCO phone to feature 67W Turbo Charging, charging from 0% to 100% in only 42 minutes**, POCO X3 GT is designed to endure and react to the most demanding content. Its massive 5000mAh (typ) battery, keeps users powered all day, while its high-end display with flagship-level 120Hz refresh rate and 240Hz touch sampling rate makes POCO X3 GT highly responsive so users will never miss a beat. DynamicSwitch*** from 30Hz to 120Hz intelligently adjusts refresh rate to match the needs of each content, largely optimizing power consumption.

POCO X3 GT has been tested to perform reliably even in high temperatures, while its display is Corning® Gorilla® Glass Victus™ – a leading display material that’s highly resistant to drops and scratches and arriving for the first time in a POCO phone.

To enhance user experience, POCO X3 GT comes with practical features users will enjoy day-to-day, such as multifunctional NFC**** and the flagship-level X-axis linear motor for a better haptic experience with every vibration of the device.

Playback breathtaking footage captured by 64MP Triple Camera

POCO X3 GT’s cutting-edge features come together and shine through its versatile 64MP triple camera, including a 64MP main camera, 8MP ultra-wide camera, and 2MP macro camera. With this set up, capture not just Pro Time-Lapse shots and select the best shots from a burst of photos with AI Shutters, but also shoot like a pro with ample video recording features that’ll empower users with tools to rival the look and feel achieved by professional vloggers. These include real-time bokeh video, while HDR video recording on both the front and rear cameras can capture a wide range of colors and depth. Once that perfect shot is recorded, one of 8 cinematic movie filters can be applied, or users can select from one of five vlog templates.

When viewing their favorite entertainment formats, users will be mesmerized by realistic stereo sound. Flagship-level dual speakers certified by Dolby Atmos® offer an immersive audio-visual experience.

Upgrade your style with three premium colors

POCO X3 GT has been freshly designed to showcase a more refined, premium look. The rounded edges and lightweight design, weighing only 193g with a thickness of 8.9mm, offers a comfortable grip. POCO X3 GT is available in three stylish color- Stargaze Black provides a classic glossy finish, while Cloud White and Wave Blue give a dash of personality in contemporary design.

POCO X3 GT will be available in two variants, 8GB+128GB and 8GB+256GB, and will be available for purchase on 28^th July, 2021 from Mistore.pk, Daraz.pk and Airkart.

8GB+128GB: Recommended retail price at 59,999 PKR on Mistore, Daraz and Airkart (online exclusive).

8GB+256GB: Recommended retail price at 65,999 PKR available both online and offline.

POCO X3 GT 8GB+ 128GB variant will be available for purchase at an early bird price of 57,999 from 28^th July 7 pm onwards on first come first serve basis via Mistore, Daraz and Airkart.*****

Please refer to po.co for product availability and detailed sales information in your region.

For product photos refer to the link here: POCO X3 GT product photos

For the product one-pager refer to the link here: POCO X3 GT one pager

*POCO internal data as of July 2021

**5G connectivity varies based on region availability and local operator support.

***DynamicSwitch: 30Hz/48Hz/50Hz/60Hz/90Hz/120Hz

****NFC functions may vary in some markets.

*****Early bird price and duration varies on different sales platforms.

Bdigital Sweeps 5 Awards At PDA – Pakistan Digital Awards 2021

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