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Study Reveals ChatGPT Diagnoses ER Patients Like a Human Doctor

Source: The Star

In a groundbreaking study, Dutch researchers have discovered that ChatGPT, the artificial intelligence chatbot developed by OpenAI, is capable of diagnosing emergency room patients with a degree of accuracy comparable to that of human doctors. This revelation has the potential to revolutionize the field of medicine, but it also highlights the invaluable role human medical professionals continue to play in healthcare.

The Study and its Implications

The study, published on September 13, 2023, emphasized that while AI like ChatGPT can expedite the diagnostic process, it should not replace the medical judgment and experience of healthcare professionals. The research involved an analysis of 30 emergency cases treated in the Netherlands in 2022. Anonymized patient histories, laboratory test results, and doctors’ observations were fed into ChatGPT, which was then tasked with providing five potential diagnoses for each case.

AI vs. Human Doctors

The results were astonishing. When comparing the top five diagnoses suggested by ER doctors with those offered by ChatGPT, version 3.5 of the chatbot achieved a 97% accuracy rate, outperforming the human doctors who achieved 87% accuracy. Version 4.0 of ChatGPT matched the doctors’ accuracy at 87%.

Hidde ten Berg, from the emergency medicine department at the Netherlands’ Jeroen Bosch Hospital, summarized the findings by stating that “ChatGPT was able to suggest medical diagnoses much like a human doctor would.”

AI’s Complementary Role

However, it’s crucial to note that this study underscores the complementary role of AI in healthcare rather than its replacement. Co-author Steef Kurstjens stressed that the chatbot doesn’t replace physicians but can assist them in diagnosis and possibly generate novel ideas for consideration.

ChatGPT Can Help Doctors—and Hurt Patients | WIRED
Source: Wired

Challenges and Privacy Concerns

One critical point highlighted in the study is that large language models like ChatGPT are not originally designed as medical devices. Privacy concerns also loom large when considering the integration of confidential and sensitive medical data into a chatbot.

The study also uncovered some limitations of ChatGPT. The chatbot’s reasoning at times proved medically implausible or inconsistent, potentially leading to misinformation or incorrect diagnoses. Additionally, the sample size of the study was relatively small, consisting of only 30 cases, primarily with patients presenting a single primary complaint. The efficacy of ChatGPT in diagnosing more complex or rare diseases remains uncertain.

The Future of AI in Healthcare

Nonetheless, the study’s results open up exciting possibilities for the integration of AI in healthcare. It has the potential to save time, reduce waiting times in emergency departments, and support less experienced doctors or help identify rare diseases. The study will be presented at the European Emergency Medicine Congress (EUSEM) 2023 in Barcelona.

While ChatGPT may not replace the ER physician, it showcases the promising role that AI can play in the medical field, offering both assistance and the potential to enhance healthcare outcomes.

Stay tuned to Brandsynario for the latest news and updates.

Apple iPhone 15 Series: Prices In Pakistan

Source: Apple

Apple enthusiasts in Pakistan have reason to rejoice as the tech giant recently unveiled its much-anticipated iPhone 15 series, comprising four distinct models – the iPhone 15, iPhone 15 Plus, iPhone 15 Pro, and iPhone 15 Pro Max. With groundbreaking features and an impressive design overhaul, these devices are poised to take the smartphone market by storm.

Dynamic Island Design

One of the most striking aspects of the iPhone 15 and iPhone 15 Plus is their new Dynamic Island design. This innovative aesthetic is not only visually stunning but also enhances the user experience. The sleek body houses a formidable 48MP main camera that promises to capture every moment in stunning detail. This is coupled with the lightning-fast A16 Bionic processor, ensuring seamless multitasking and smooth performance.

iPhone 15 series likely coming soon: Leaks reveal launch date, price, sale, design, specifications - India Today
Source: Mint

On the other hand, the iPhone 15 Pro and iPhone 15 Pro Max take things up a notch with the next-generation A17 Pro chip. With a slew of enhancements, these devices promise even greater speed and efficiency. Whether you’re a photography enthusiast or a power user, the iPhone 15 series has something to offer for everyone.

Actual Pricing Details

Of course, the allure of the iPhone 15 series goes beyond its features. Let’s delve into the pricing details to see what these marvelous devices will cost you in Pakistan.

  • iPhone 15 (128 GB): PKR 236,000 ($799)
  • iPhone 15 (256 GB): PKR 265,500 ($899)
  • iPhone 15 (512 GB): PKR 324,600 ($1099)
  • iPhone 15 Plus (128 GB): PKR 265,500 ($899)
  • iPhone 15 Plus (256 GB): PKR 295,000 ($999)
  • iPhone 15 Plus (512 GB): PKR 354,100 ($1199)
  • iPhone 15 Pro (128 GB): PKR 295,000 ($999)
  • iPhone 15 Pro (256 GB): PKR 324,600 ($1099)
  • iPhone 15 Pro (512 GB): PKR 383,700 ($1299)
  • iPhone 15 Pro Max (128 GB): PKR 354,100 ($1199)
  • iPhone 15 Pro Max (256 GB): PKR 383,700 ($1299)
  • iPhone 15 Pro Max (512 GB): PKR 442,700 ($1499)

PTA Tax Costs

For those eager to get their hands on the iPhone 15 series in Pakistan, it’s crucial to consider the PTA tax costs, which vary depending on the model and registration type.

  • iPhone 15: Passport – PKR 107,325, CNIC – PKR 130,708
  • iPhone 15 Plus: Passport – PKR 113,075, CNIC – PKR 137,033
  • iPhone 15 Pro: Passport – PKR 122,275, CNIC – PKR 147,153
  • iPhone 15 Pro Max: Passport – PKR 131,130, CNIC – PKR 156,893

Remember, prompt payment of PTA taxes is essential, with a 30-day window for Passport registration and a 60-day window for CNIC registration to meet regulatory requirements.

Pta Tax List 2023 - PTA Tax Calculator On Mobile Registration
Source: PTA

Total Cost with Tax

In conclusion, here’s the total cost including taxes for each iPhone 15 series variant in Pakistan:

  • iPhone 15 (128 GB): Passport – PKR 343,325, CNIC – PKR 366,708
  • iPhone 15 (256 GB): Passport – PKR 372,825, CNIC – PKR 396,208
  • iPhone 15 (512 GB): Passport – PKR 431,925, CNIC – PKR 455,308
  • iPhone 15 Plus (128 GB): Passport – PKR 378,575, CNIC – PKR 396,208
  • iPhone 15 Plus (256 GB): Passport – PKR 408,075, CNIC – PKR 432,033
  • iPhone 15 Plus (512 GB): Passport – PKR 467,175, CNIC – PKR 491,133
  • iPhone 15 Pro (128 GB): Passport – PKR 417,275, CNIC – PKR 442,153
  • iPhone 15 Pro (256 GB): Passport – PKR 446,875, CNIC – PKR 471,753
  • iPhone 15 Pro (512 GB): Passport – PKR 505,975, CNIC – PKR 530,853
  • iPhone 15 Pro Max (128 GB): Passport – PKR 485,230, CNIC – PKR 510,993
  • iPhone 15 Pro Max (256 GB): Passport – PKR 514,830, CNIC – PKR 540,593
  • iPhone 15 Pro Max (512 GB): Passport – PKR 573,830, CNIC – PKR 599,593

While the iPhone 15 series may come at a premium, its groundbreaking features and top-tier performance make it a worthy investment for tech-savvy Pakistanis.

Hira Mani’s Singing Attempt In USA Fails To Impress Fans

Singing for fun and singing on stage as a professional are two entirely different mediums. However, Hira Mani fails to understand this as her recent concert for her fans has the internet trolls in fits.

Hira Mani’s USA Concert

The actress on her vacation to the USA holds concerts for her beloved fans. The audience which is usually Pakistanis settled abroad is often seen attending her shows. However, not everyone is amused with the fact that Hira Mani is not a professional, and having a good voice doesn’t mean you get to hold concerts anywhere. Her dance moves, alongside her singing, have also become the talk of the town as she is seen jumping on stage wearing an emerald green jumpsuit.

Take a look at her concert below.

The actress also took to her Instagram to post about her first show in Virginia Islands, USA. The concert which was held to commemorate the independence day of Pakistan was attended by Pakistanis in the USA.

Read More: Sharmeen Obaid-Chinoy, Google Arts & Culture, and the British Council Bring To Life

Fan’s Reaction To Hira’s Singing Skills

Fans have been criticizing Hira Mani for all the obvious reasons previously. The internet trolls made their way to the comments section of the post and posted their thoughts in a way of ruthless comments.

Here are some of the reactions to the post below.

Image source: Instagram
Image source: Instagram
Image source: Instagram

What are your thoughts on Hira’s skills and whether she should get away with her concerts? Let us know in the comments below.

Read More: Bushra Ansari Talks About The Divorce Rights Islam Has Given To

Stay tuned to Brandsynario for the latest news and updates.

Aishwarya’s Look-a-like Kanwal Cheema Says Has Her Own Identity

A few days ago an entrepreneur who goes by the name of Kanwal Cheema was interviewed at an event. Kanwal, who resembles Indian actress, Aishwarya Rai, in more than one way, was blowing up the internet for her uncanny resemblance with former Miss World.

After getting questions in interviews over her resemblance to the actress Kanwal shut down the comparisons and asked the public to take an interest in her work. However, continuous publicity and comparisons led her to record a video message for the public and Cheema is urging people to appreciate her for her work rather than her looks.

Kanwal Cheema On Her Resemblance To Aishwarya Rai 

Taking to her social media, the entrepreneur said that everybody is unique in their way.

Read More: Netizens Can’t Stop Body-Shaming Aiman Khan After Her Second Baby

‘I’m being called Pakistan’s Aishwarya Rai and Aishwarya Rai’s doppelganger. Aishwarya herself is a very unique and accomplished person. It’s not fair to her as well to compare her to anybody. As far as I’m concerned, I came to Pakistan to start an online digital charity application, which brings transparency and clarity to the charity process. It’s called ‘My Impact Meter’ and that’s what I want to be known for, not a copy of someone else. I would rather be the best possible version of myself than a copy of somebody else. What I wear, how I dress up, people shouldn’t be commenting on that.’ 

A woman is always known for her looks and it is very unfair to them. A woman is much more than her looks. It is high time to start a conversation on this topic. Everyone is unique with their own identity. People shouldn’t be compared to others and just known for that. She added.

Read More: Did Momin Saqib Fail To Entertain His Fans This Time?

What are your views about the continuous comparisons drawn between the actress and the entrepreneur? Let us know in the comments below.

Stay tuned to Brandsynario for the latest news and updates.

Standard Chartered Drives Inclusion With Enhanced Parental Leave Benefit

Standard Chartered Drives Inclusion With Enhanced Parental Leave Benefit

Karachi, 13 September 2023: Standard Chartered announced the rollout of enhanced parental leave benefits. Effective 1 September 2023, the Bank has standardised the amount of parental leave it offers, providing parents the option of undertaking more equitable caregiving responsibilities for their children.

With the enhanced benefits, employees can access a minimum of 20 weeks of paid parental leave, irrespective of gender. The enhanced benefits have been designed to support working parents. This is part of the Bank’s commitment to fostering an inclusive culture, where employees are supported in balancing their personal lives with building successful careers.

Rehan Shaikh, CEO Standard Chartered Pakistan said, “Parental leave is a great way to dedicate your time to your family that has just expanded by a new member. This gender-neutral caregiving policy is also part of a wider set of people policies focused on actively promoting physical, emotional and mental well-being of not just our colleagues but also their families.

At Standard Chartered Pakistan we are committed to creating an environment where colleagues can thrive and grow. We will continue to challenge the status quo and seek progressive, purpose-led benefits to improve the colleague experience and help them achieve their true potential. We hope that our actions inspire other across industries, to do the same and help foster a more inclusive society in Pakistan.”

iPhone 15’s Colors Fail To Impress Some Users

The release of a new iPhone model is always met with a whirlwind of excitement, anticipation, and debate among tech enthusiasts and Apple aficionados. One aspect that has generated a significant amount of discussion over the years is the choice of iPhone colors. While Apple has been praised for its design innovation and sleek aesthetics, not everyone is happy with the color options offered for the recent series of iPhone 15.

This year’s Apple event unveiled the colors for the iPhone 15 series and safe to say it is every pastel lover’s dream. However, not everyone is happy with the choice of colors offered by the recent range.

Image Source: Samaa

Read More: Pixel Perfect: Google’s Latest Gems, the Pixel 8 and 8 Pro

iPhone 15’s Colour Options 

An aspect that has sparked previous criticism is the way certain iPhone colors have been associated with gender stereotypes. In the past, Apple has offered pink and rose gold iPhone models, which some users felt reinforced traditional gender roles. This led to calls for more gender-neutral color options, challenging the notion that certain colors are exclusively for men or women. However, the latest iPhone collection is still more inclined toward female-representative colors. Many users have shown their disregard if this series is made for women only.

Image source: Instagram
Image source: Instagram

While Apple’s iPhone lineup consistently offers cutting-edge technology and performance, the choice of colors remains a contentious topic among consumers. People want their smartphones to be an extension of their personality and style, and for some, the limited color options and lack of customization fall short of these expectations.

Apple’s approach to iPhone colors is undoubtedly a matter of design philosophy and brand identity, but the company needs to consider the diverse preferences and desires of its user base. As technology continues to evolve, so too should the options for personalization and self-expression through smartphone colors.

Read More: Get Ready for Apple’s 2023 Event: iPhone 15 & Beyond!

Stay tuned to Brandsynario for the latest news and updates.

Apple’s 2023 Event: More Than Just iPhone Reveals

Source: CBSN

Apple held its highly anticipated annual iPhone launch event at its headquarters in Cupertino, California, showcasing a range of new products that promise to further enhance the Apple ecosystem. The event, which was presented in a pre-recorded video format, featured several exciting announcements, including the iPhone 15 and iPhone 15 Plus, a new Apple Watch, and updated AirPods.

iPhone 15 and iPhone 15 Plus

Apple unveiled the iPhone 15 and iPhone 15 Plus, starting at $799. These new models come with USB-C charging, marking a significant shift from the traditional Lightning connector. The move to USB-C ensures faster charging and compatibility with a wider range of accessories. Apple also emphasized that the iPhone 15 boasts the “lightest” and “thinnest borders” ever due to its titanium case, promising an immersive and sleek user experience.

For photography enthusiasts, Apple introduced the iPhone 15 Pro and Pro Max, starting at $999. These models feature a remarkable 48-megapixel camera that can capture high-resolution photos in various lighting conditions. The addition of a 3X telephoto camera in the iPhone 15 Pro and a 5X zoom in the Pro Max provides users with even more creative possibilities. The A17 Pro chip, Apple’s most advanced yet, powers these devices, offering improved gaming performance and AI capabilities.

USB-C Integration

Apple event recap: iPhone 15, new Apple watch and updated AirPods
Source: CNBC

One of the standout announcements was Apple’s adoption of USB-C charging across its iPhone lineup. This shift not only ensures faster charging but also aligns with the industry’s universal standard. While this change may require users to replace their old Lightning cables, it reflects Apple’s commitment to staying at the forefront of technology.

Apple Watch Ultra 2

Apple introduced the Apple Watch Ultra 2, made with 95% titanium and boasting an impressive 72 hours of battery life. This new addition to the Apple Watch family offers precision finding through second-generation ultra-wideband technology, making it an ideal companion for tracking your fitness and daily activities. The device also features a customizable watch face called Modular Ultra, designed to cater to individual preferences.

Apple Watch Ultra 2: New Leak Hints At Jaw-Dropping Design
Source: Forbes

Eco-Friendly Initiatives

During the event, Apple’s environmental efforts were highlighted by former EPA administrator and Apple executive Lisa Jackson. The company reaffirmed its commitment to reducing emissions from its supply chain and showcased its new watch bands made from environmentally friendly materials.

Apple’s annual launch event delivered a range of exciting updates, pushing the boundaries of technology while also taking steps to reduce its environmental impact. Whether you’re an iPhone enthusiast, a fitness tracker aficionado, or simply intrigued by the latest in tech, these new offerings are sure to make a significant impact in the world of consumer electronics.

Stay tuned to Brandsynario for the latest news and updates.

iPhone 15’s Feature May Hold the Solution To iPhone 14’s Battery Challenges

Apple’s iPhone 14 users have been grappling with declining battery health, a concern that’s now gaining significant attention. Reports of maximum battery capacity dropping to as low as 88% after less than a year of usage have left some users frustrated. While Apple maintains that its devices are designed to retain up to 80% of their original capacity after 500 charge cycles, the diminishing battery life remains a significant issue.

The Power of 3nm Architecture

However, there’s a glimmer of hope on the horizon for iPhone enthusiasts worried about their device’s longevity. The forthcoming iPhone 15, set to feature the groundbreaking A17 Pro processor built on 3nm architecture, could mark a significant turning point for battery life.

IPhone 15 Pro Max Renders Show Thinner Camera Bump, No, 50% OFF
Source: Elevate

iPhone 15’s 3nm Marvel

The iPhone 15’s 3nm architecture is groundbreaking, making it the smallest processor ever integrated into a smartphone. While the primary focus has been on enhancing the Pro series’ power, the implications for battery life are equally exciting.

Mark Liu, the chairman of the Taiwan Semiconductor Manufacturing Company, has suggested that this cutting-edge technology could lead to a remarkable 35% reduction in power consumption. Such an improvement could have a profound impact on the device’s overall battery life.

A Longer Battery Life

A17 chip for iPhone 15 may focus more on battery life than power
Source: 9to5Mac

To put this into perspective, the iPhone 14 Pro boasted a battery life of approximately 10 hours and 13 minutes. If we consider Liu’s estimate, this could potentially translate into an astounding 14 hours of battery life for the iPhone 15 Pro, raising the bar significantly.

While it’s true that the A17 Pro with 3nm architecture will initially be exclusive to the iPhone 15 Pro models, history suggests that this technology will eventually trickle down to lower-tier iPhone models.

In the previous generation, the iPhone 14 featured the A15 chip, while the iPhone 14 Pro boasted the A16. This pattern suggests that the iPhone 15 may receive the A16 chip, leaving room for anticipation that the iPhone 16 could also adopt the A17 chip.

The Real-world Impact

If this speculation holds true, it could mean exceptional battery life improvements across the entire iPhone lineup in the future. The iPhone 15 Pro’s launch will provide further insights into the real-world impact of the 3nm architecture on battery life, but the prospects are undeniably exciting.

As Apple continues to push the boundaries of technology, users can look forward to not only more powerful devices but also longer-lasting batteries, ensuring that their iPhones remain reliable companions throughout the day.

Stay tuned to Brandsynario for the latest news and udpates.

Bakra Eid – Easy Pakistani Food Recipes You Can Make at Home

Have you been looking at your bakra wondering what its Kaleeji tastes like? Sadly there are still a few days left before you can find that out. For now, we can help you make a list of all  the delicious ways you can prepare its Kaleeji and other things for your dinner table. Check out our video compilation of Pakistani food recipes that will make your life very easy, come Eid ul Azha.

Kaleeji

Personally, I am not a fan of Kaleeji. I do neither like the smell, nor the texture. But I know people out there who are die hard fans. If you are the latter, here are a few different ideas to make the protein.

Tawa Kaleeji

Ever heard of the very famous Liaqatabad Tawa Kaleeji? We dug deep inside the crevices of the internet and found someone recreating that dish. We challenge you to do to and let us know if you succeeded.

Kaleeji Masala

This recipe promises to convert even the most picky eaters into loyal fans ( I still pass). Try it out and let us know if you managed to do so.

Kaleeji Salan

If you aren’t a fan of kaleeji on its own, here is a recipe with a little more gravy. This is a special recipe from Hyderabad.

Khata Khat

If you would rather just have a mix all the internal organs of the animal, Khata Khat is your best bet. Here is a recipe from Lahore.

Paaye

Once you’re done with Kaleeji and Khata Khat, you can now focus on paaye. While most of the dishes involve a thin and sticky gravy, you can still add and subtract a few ingredients for a different taste. We went out and found how Paaye are cooked in different parts of the subcontinent.

Lahori Payee

Lahore has no comparison when it comes to food. It has excelled in its delicious recipes that you cannot find anywhere else. But here we give you a chance to try.

New Delhi Paaye

Across the border, New Delhi has its fair share of delicious food. Here is a recipe from there.

Karachi Burns Road Paaye

Burns Road in Karachi is right up there with Lahore in terms of the delicious food. Here is a recipe that will remind you of Paaye you had there.

Hyderabadi Paaye

Not to be left behind, Karachi’s neighbor has its own version of Paaye too.

Nihari

Things are getting stickier now. Like paaye, nihari too has a gravy, but it is thicker and contains more meat. Once again, we bring to you nihari from different regions to try and test at your leisure.

Lahori Nihari

Burns Road Nihari 

So there you have it. Some very easy to make Pakistani food recipes that will make your dinner table much more exciting. Try them out and let us know how it went.

Apple Finally Unveils Its iPhone 15 Series With A Titanium Body

Apple Finally Unveils Its iPhone 15 Series With A Titanium Body

Apple’s much-anticipated “Wonderlust” event in Cupertino, California showcased the tech giant’s latest iPhone models, the iPhone 15 and 15 Plus, alongside other innovative devices.

Dynamic Island Expands to iPhone 15 Line

Dynamic Island, an animated feature providing contextual information, expands from last year’s iPhone 14 Pro and Pro Max to the iPhone 15 line.

USB-C Takes Center Stage

Apple adopts USB-C technology, replacing the Lightning port for wired charging and connectivity.

Pricing and Availability

The pricing for the new iPhones starts at $799 for the 128GB iPhone 15 and $899 for the 128GB iPhone 15 Plus. Preorders will open on September 15, with the official release on September 22.

Bigger and Brighter Displays

This year’s iPhone 15 lineup includes a 6.1-inch iPhone 15 and a larger 6.7-inch iPhone 15 Plus, both featuring displays with increased brightness, reaching up to 2,000 nits.

Vibrant Color Palette

The new iPhones come in five captivating colors: pink, yellow, green, blue, and black.

Enhanced Camera Capabilities

The iPhone 15’s main camera now boasts an impressive 48 megapixels and introduces a new 2x telephoto zoom feature, albeit at 12 megapixels.

A16 Bionic Chip Powers Performance

Under the hood, the devices feature a chip based on last year’s A16 Bionic, known for its exceptional performance.

Satellite Connectivity and Roadside Assistance

Continuing to offer 5G and satellite connectivity for emergencies, the iPhone 15 introduces the ability to call for roadside assistance via satellite, in partnership with AAA in the US.

MagSafe and Qi2 Compatibility

In addition to USB-C compatibility, the new iPhones work seamlessly with MagSafe and accessories that support the Qi2 wireless charging standard, enhancing user convenience and versatility.

Setting the Standard for the iPhone Experience

Apple’s latest iPhone offerings promise superior performance, connectivity, and features, ushering in a new era for iPhone enthusiasts.

Stay tuned to Brandsynario for the latest news and updates.

Sharmeen Obaid-Chinoy, Google Arts & Culture, and the British Council bring to life Pakistan’s first digital “Museum of Food”

[London, 12th September 2023]: Sharmeen Obaid-Chinoy, in collaboration with Google Arts & Culture, and the British Council, proudly launched ‘Pakistan’s Museum of Food’, a digital hub featuring the rich and diverse culinary landscape of Pakistan.

‘Pakistan’s Museum of Food’ is the largest and most comprehensive exploration of Pakistani cuisine online, featuring over 9000 Images, over  90 videos and over 100 stories that capture the vibrant culinary tapestry of Pakistan’s five provinces and beyond, seamlessly interwoven with recipes from the diaspora, an essential contribution from their UK-based co-creators, W.M.Legacy. The project aims to preserve and celebrate the culture and heritage of Pakistani food, as well as to document its dynamic evolution and progression.

Project Director, Sharmeen Obaid-Chinoy, said, “Pakistan’s culinary heritage is an intrinsic part of the country’s cultural identity, but with the passing of generations and the challenges brought about by climate change, certain domestic practices and traditional recipes are at high risk of being lost. In response to this looming crisis, we embarked on a mission to not just reminisce about the flavors of yesteryears, but to actively preserve and revitalize the vanishing recipes and customs that define our past. We hope that this project will inspire people to explore, appreciate, and enjoy the vibrant culinary culture, lineage and food practices of Pakistan, as well as to contribute their own stories and recipes to this living narrative.”

Amit Sood, the Director and founder of Google Arts & Culture, said “An online feast for the senses, we’re thrilled to unveil our latest exhibition on Google Arts & Culture dedicated to the vibrant flavors and rich culture of Pakistan. From the mountains of the north to the bazaars of the south, Pakistan is a land of diverse landscapes and traditions, all of which are reflected in its cuisine. We hope users can fully immerse themselves in the many wonders of this amazing country through our largest digital hub about Pakistan, developed in close collaboration with Sharmeen Obaid Chinoy and the British Council”

The Director Arts Pakistan at the British Council, Laila Jamil said: “We are delighted to have supported this important project highlighting Pakistan’s diverse culinary practices which have been beautifully collated and shared by our partners. This support was possible through our Gender Ecologies Grant Programme, which explores the intersection of women, climate change and the arts.  Food cultures give us insights into people’s customs, agricultural traditions, climatic conditions and their flora and fauna. They also have a direct impact on our health, the health of our planet and our understanding of self. We hope this ‘Museum of Food’ acts as a platform to inspire a wider effort to collect and share these practices and a chance to explore the stories that come with them.”

Together with Google Arts & Culture, Sharmeen Obaid Chinoy and her team explored the genesis of iconic dishes across all five provinces, capturing the essence of Pakistan’s culinary and cultural diversity. From the coastal allure of Gwadar’s seafood to Multan’s decadent Sohan Halwa, and the innovative incorporation of yak meat in Hunza, the crew traveled through Pakistan’s varried terrain to illuminate how regional topography molds the nation’s distinct eating patterns. Venturing to a multitude of eateries across the country, Sharmeen and her cohort of filmmakers aimed to capture the essence of traditional dining practices while tracing the nuanced impact of modernization on the nation’s evolving taste palate. As the project celebrates Pakistan’s culinary heritage and its dynamic progression, it embraces a collaborative spirit, inviting individuals to join in its pursuit to archive Pakistan’s culinary landscape.

The website can be accessed at https://goo.gle/pakistanfood.

For more information, please visit: https://socfilms.com/

Bushra Ansari Talks About The Divorce Rights Islam Has Given To Women

Bushra Ansari recently sat down with Hassan Choudary for the 43rd episode of ‘The Talk Talk Show.’ The veteran Pakistani actor who is known for being vocal about her personal life matters shared her insight on the right to divorce for women.

Bushra Ansari Shares Divorce Rights 

During an hour-long interview, Hassan Choudary directed the conversation about Ansari’s infamous divorce. While asking her to educate the audience he asked his guest to speak about the right of women to attain a divorce if need be. Bushra Ansari who separated from her husband after the marriage of thirty-six years was the one who sought a divorce. The authority that was given to her by her father is the rightful need of every woman according to Islam. However, societal practices have steered away from it.

Here’s the interview

Read More: Netizens Can’t Stop Body-Shaming Aiman Khan After Her Second Baby

‘I think now this thing has a solid standing in a certain class and has become very common. However, fifty years ago when my eldest sister Neelam was getting married my father was the first one to discuss this thing. He was very intellectual and had massive knowledge about Islam since he studied it very deeply.’ She said.

‘The amount of rights women have in Islam is unexplainable. I can’t even discuss them. A husband has a major responsibility towards his wife. We don’t want to hear and people don’t want to discuss.’

Read More: If not for Mani, I might’ve married ‘five or six times!’

While talking about the right to divorce Bushra Ansari mentioned that there is an absolute need to discuss this matter within the families. The groom’s side must be asked to give this right to the girl. She noted. The right to divorce is granted from the boy’s side. While no one wants to discuss the matter, it still is arbitrary and so if need be, it can be exercised by the party.

Stay tuned to Brandsynario for the latest news and updates.

WhatsApp Aims for Cross-Platform Messaging Integration

Source: 9to5Mac

WhatsApp has once again captured the tech world’s attention with its recent Android beta update, version 2.23.19.8. While routine updates are common in the world of apps, this one introduces a new feature called “Third-party chats.” A closer look at this seemingly ordinary addition, however, reveals that WhatsApp may be on the cusp of enabling encrypted messaging across diverse platforms.

The Clues Within the Beta Update

WABetaInfo, a reputable source for WhatsApp-related news and updates, is the bearer of this exciting revelation. The mere presence of a “Third-party chats” section within the update’s code hints at Meta’s, WhatsApp’s parent company, exploration of cross-platform encrypted messaging—a development that could reshape the way we communicate digitally.

WhatsApp broadens in-app business directory and search features | TechCrunch
Source: tech Crunch

Regulatory Winds of Change

The timing of this beta release is particularly noteworthy. It comes at a pivotal moment for Meta, as the European Commission recently acknowledged the company as a “gatekeeper” under the EU’s Digital Markets Act (DMA). This designation comes with specific obligations, one of which is to facilitate interoperability with third-party messaging apps. Meta is expected to achieve this by March 2024.

The Digital Markets Act (DMA) has a clear mandate: prevent gatekeepers like Meta from imposing unfair conditions and ensure the openness of vital digital services. As a consequence, Meta will need to empower its users to uninstall pre-installed apps and explore alternative app stores—a significant departure from the norm.

WhatsApp unveils 'Third-party Chats' to let users send messages to other messaging apps - Akahi News
Source: Akahil News

Strategic Response

In response to the DMA’s requirements, both Meta and tech behemoth Microsoft are gearing up to launch their mobile app stores. This strategic move underscores their commitment to comply with the European Commission’s regulations while maintaining their competitive edge in the dynamic world of digital services.

With its colossal user base, WhatsApp is poised to play a pivotal role in Meta’s ambitions for cross-platform messaging. While the specifics of this feature remain shrouded in mystery, it’s clear that WhatsApp users can anticipate a future of more seamless and secure communication experiences that transcend the confines of different platforms. As the digital landscape continues to evolve, WhatsApp’s dedication to innovation promises exciting developments for its global user community. Keep an eye out for updates as this thrilling journey unfolds.

Stay tuned to Brandsynario for the latest news and updates.

USB-C Pitfalls: iPhone 15 Cable Chaos Ahead

Source: Wirel

Since its introduction in the 2016 MacBook Pro, USB-C has become ubiquitous across the technology landscape, promising unparalleled versatility in both charging and data transfer. Over the years, USB-C has made its way into almost every device, from laptops to smartphones, becoming a standard feature in our lives. However, the convenience of USB-C also brings its own set of complications, and millions of customers will now get to experience these firsthand with the expected release of the iPhone 15.

The Confounding Nature of USB-C

USB-C’s charm lies in its ability to serve multiple functions, but this versatility can lead to confusion. The problem arises when users are unsure about the capabilities of the USB-C port on their devices or the cables they use. It’s not always clear whether a device or cable supports high-speed data transfer, high electrical power for fast charging, both, or neither.

The iPhone 15 is rumored to ship with a USB-C port and charging cable that can charge effectively but will transfer data at a modest 480 megabytes per second. This is significantly slower than what USB-C is capable of, reflecting the challenges of the USB ecosystem. USB-C offers faster and more versatile connections compared to Apple’s Lightning port, but this transition may come with some hiccups for Apple customers.

USB-C standardisation will not solve the problem of electronic waste | Nokiamob
Source: Nokiamob

Deciphering USB Standards

The USB ecosystem itself is part of the problem, as it encompasses three separate standards: Universal Serial Bus (USB), USB-C, and USB Power Delivery (USB PD). USB originally debuted in 1996, offering a top speed of 12Mbps. USB 2.0 followed in 2000, providing faster data transfer at 480Mbps. USB 3.0 in 2008 brought speeds of 5 gigabits per second, ideal for external hard drives. USB 4 is the latest iteration, reaching up to 40Gbps, with USB 4 version 2 promising 80Gbps in the future.

USB-C, on the other hand, refers to the oval-shaped connector technology and has seen improvements over time, gradually equating USB-C with high-speed data transfer. Lastly, USB PD manages how USB is used for charging, supporting rates up to 240W.

Quality Control and Cost Factors

The existence of these three standards makes it challenging for users to understand the capabilities of their devices and cables. Moreover, many manufacturers, in a bid to cut costs and expedite product releases, forgo certification from the USB Implementers Forum. Unlike Intel’s Thunderbolt, which mandates passing tests, USB-C products can vary significantly in quality.

Goodbye, Lightning Cable: How to Prepare for Your First USB-C iPhone | PCMag
Source: PCMac

Cost is another factor contributing to USB-C’s issues. High-speed data support and high-power charging are more expensive to implement in cables, and cheaper “charging cables” often lack the extra capabilities. Even cables provided by Apple with MacBooks may prioritize charging over data transfer speed.

USB-C in the Wireless Age

Despite these challenges, most iPhone 15 owners won’t be significantly affected by the use of a USB 2.0 cable. As data transfer methods have evolved, users increasingly rely on mobile networks, Wi-Fi, and wireless transfer methods like AirDrop, reducing the need for high-speed data cables.

USB-C’s versatility in charging and data transfer has transformed the technology landscape. However, its complex ecosystem and varying standards have led to complications that users must navigate. While the iPhone 15 may introduce some users to the limitations of USB-C, the majority will find that the slower cable speed is a minor inconvenience in an era when wireless data transfer methods have become the norm. USB-C remains a powerful tool, but understanding its capabilities and investing in quality cables is essential for a seamless experience in the ever-connected world of technology.

Marking the World Water Week CCI Pakistan Installs 35th PAANI Plant

11-September 2023 – In a ceremony held at Rescue Headquarters located in Lahore, Mr. Ahmet Kursad Ertin, Regional Director (SAME)- CCI Pakistan (Coca-Cola Beverages Pakistan Limited) and Dr. Rizwan Naseer Secretary Emergency Services Department, inaugurated a new water filtration Plant installed for the local community. The ceremony was joined by the senior management of the company along with World Wildlife Federation (WWF) and Rescue 1122 officials.

CCI Pakistan, under its flagship CSR Project – PAANI has installed 35 water filtration plants across the country. Each plant has a capacity to produce over 2000 liters of clean drinking water per hour, providing clean drinking water to over one million people per day.

Speaking on the occasion, Mr. Ertin said ‘The choices we make today shape the world we inherit tomorrow. We deal with water issues in Pakistan on three fronts: efficiency, replenishment and providing access to clean water. For water efficiency, we are reducing our water usage through operational excellence programs. Additionally, we have committed towards water replenishment projects for the Ravi Basin and through these projects we aim towards water neutrality. With regards to access to clean drinking water, we are investing in community-based projects such as the PAANI project, to help secure water availability in water-stressed locations.’

On this occasion Dr. Rizwan Naseer, Secretary Emergency Services Department appreciated CCI Pakistan and WWF for installing Water Filtration Plants for underprivileged communities. He said “Rescue 1122 is providing basic right to emergency care to the citizens without discrimination. Over 13.2 million victims have been rescued and over 217 thousand fire emergencies responded to. He further added, “We are working with local communities on prevention of emergencies and hope such corporate partnerships continues for betterment of local communities.” Dr. Rizwan also offered Rescue Stations as secure places for Panni water filtration plants, ensuring proper care and supervision of the water filtration plant under the guardianship of Rescue staff.”

Netizens Can’t Stop Body Shaming Aiman Khan After Her Second Baby

Aiman Khan is at the receiving end of criticism from trolls as they bash the actress for gaining weight after the birth of her second one.

Aiman Khan’s Motherhood Journey 

The actress, alongside her husband, welcomed their second daughter a few weeks ago. Aiman, who has been very vocal about her health journey during the birth of her daughters has been receiving comments on her official social media accounts.

While the actress posted a picture alongside her husband enjoying a pool day, netizens couldn’t stop criticizing her weight. While some comments were sweet enough about her resemblance to her mother, others were not so much.

Read More: If not for Mani, I might’ve married ‘five or six times!’

Aiman Khan’s Instagram Account

While it’s no surprise that a woman’s weight has been a topic of social media debate for ages. Meanwhile, the attitude of the public towards their female celebrities is even more derogatory God forbid they gain weight for whatsoever reason.

Aiman Khan has been in the same boat after the birth of her both first and second daughter. While netizens couldn’t find a reason to spread hate body shaming the actress is the way to go nowadays.

Here are some reactions to her post below.

Image source: Instagram
Image source: Instagram
Image source: Instagram

Read More: Did Momin Saqib Failed To Entertain His Fans This Time?

What are your thoughts about these social media trolls openly body shaming on social media? Let us know in the comments below.

Stay tuned to Brandsynario for the latest news and updates. 

Get Ready for Apple’s 2023 Event: iPhone 15 & Beyond!

On September 12, at 10 AM PT, the tech world’s eyes will be fixated on One Apple Park Way as Tim Cook and his team prepare to showcase the latest gadgets ahead of the holiday season. As the anticipation builds, let’s take a look at what’s in store for the big Apple event.

Among the sure bets for the event are the iPhone 15 and Apple Watch Series 9. These iconic products are expected to take center stage, offering consumers a glimpse of what’s to come in the world of smartphones and wearables.

iPhone 15: Embracing USB-C

The most prominent announcement is likely to be the iPhone 15, and what makes it even more intriguing is that Apple didn’t make this change by choice. The European Union (EU) played a significant role in this shift by standardizing ports across devices. While manufacturers were given until the end of 2024 to implement this technology, all signs point to Apple adopting USB-C for the iPhone 15. This change aligns with growing consumer advocacy and e-waste concerns worldwide.

Apple Event 2023: What we expect from the 'Wonderlust' iPhone 15 reveal | TechCrunch
Source: Tech Crunch

Apple’s decision to shift away from the Lightning connector, which has been a staple for a decade, is a significant move. Many users and tech enthusiasts have criticized the Lightning connector, making this change a welcome one for many.

Interestingly, reports suggest that the higher USB 3.2 data speed will be reserved for the pro models, while the standard iPhone 15 may stick with USB 2.0, which is still common in the Android realm. Additionally, wireless charging is expected to receive a boost, reaching 35W across all models. Apple may adopt the Qi2 standard, which combines wireless charging with magnets, a feature that aligns with Apple’s history in the Wireless Power Consortium.

The Dynamic Island feature, initially introduced with the iPhone 14 Pro and Pro Max, is also expected to make its way to the standard models, enhancing user experiences.

iPhone 15 Ultra

Another exciting addition to the lineup is the rumored iPhone 15 Ultra, set to replace the Pro Max. This model is anticipated to feature a 6.7-inch display with a 120 Hz refresh rate, thinner bezels, and a new “Action” button, replacing the traditional Mute button. This button, borrowed from the Apple Watch Ultra, offers various customizable shortcuts, enhancing user accessibility and control.

Apple Watch Series 9

While the rumor mill has been relatively quiet regarding the Apple Watch, it’s still likely to see some updates. The Apple Watch Series 9 and the Ultra 2 are expected to receive new processors and color options. There’s also speculation about Apple considering 3D printing for case design, following the Vision Pro’s lead. However, given the mass-market appeal of the Apple Watch, the scalability of 3D printing remains a question.

iPhone 15: Launch Date, Features, and Rumors
Source: Mac rumors

AirPods and Beyond

AirPods enthusiasts might finally get a treat, although it’s more likely to happen in 2024 with the introduction of the H2 chip. However, a standalone USB-C charging case could be on the horizon. Additionally, it’s been almost three years since the AirPods Max release, so a new iteration could also be in the works. Lastly, an updated HomePod mini could make an appearance.

Other Expectations

The Apple event could provide a deeper look at the Vision Pro headset, offering a closer glimpse of its capabilities. The content for this spatial computing headset remains a mystery, but given its early 2024 market release, demos might be in store. As the SDK and Unity’s development platform have had time to mature, gaming-related announcements are also a possibility.

Lastly, the event might shed light on release dates for iOS, macOS, iPadOS, and watchOS updates. While Mac updates may not be the focus this time, the M3 chip could be a highlight in 2024.

As the Apple event approaches, tech enthusiasts around the world eagerly await these exciting revelations, setting the stage for a holiday season filled with innovative Apple products.

Stay tuned to Brandsynario for the latest news and updates.

Did Momin Saqib Fail To Entertain His Fans This Time?

Momin Saqib who rose to fame with one of his viral videos in a Pakistani cricket match has garnered many fans over the years. However, it seems like the people have had enough of his comedic antics as they request him to stop once and for all.

Momin Saqib In Sri-Lanka

While Momin Saqib has the brands supporting him for all the Pakistan’s cricket matches, the same can’t be said about his fans. A video posted on his Instagram account after the cancellation of the India vs. Pakistan match in Sri Lanka has left fans wondering. Momin who was seen on the grounds or rather in the audience was literally jumping in an attempt to convince the audience of the heavy rainfall.

Captioned the video ‘We are flying’ it looked like Saqib was the only one flying since everything around him seemed steady.

Here’s a look at the video below.

Read More: Junaid Niazi Crying While Hugging His Daughter Is Melting Hearts

Fans React To The Video

The comedian’s antics might have seemed fun initially but now they have become repetitive and bland. Says fans in the comment sections of his videos.

Many fans and netizens have meanwhile noted that his overacting is not fun anymore and he should find something better to do with his time.

Take a look at what people had to say about him.

Image source: Instagram
Image source: Instagram
Image source: Instagram

Read More: If not for Mani, I might’ve married ‘five or six times!’

Momin Saqib’s tricks sure have got the people talking and it seems like according to him all publicity is good publicity. What do you think about his videos? Share your views in the comments below.

Stay tuned to Brandsynario for the latest news and updates.

Pakistani Brands Jump On The ‘Tum Se Na Ho Payega’ Campaign By KFC

What started as a brand campaign has turned into a social media banter and the whole scenario is hilarious, to say the least. KFC’s campaign ‘Tum Se Na Ho Payega’ has food brands rolling out their response to the statement and here’s everything that went down.

KFC – The King Of Fried Chicken?

The king of fried chicken KFC rolled out a statement ‘Tum se na ho payega’ alongside many reasons why other brands can’t top their level of fried chicken. Whether it was a targeted dig at other brands or a mere statement, is not known. However, brands took notice and responded to the food giant’s statement with a twist of their own.

Image source: Instagram

Read More: Coffee Shops That Are Ruling Karachi

Karachi Broast was the first one to take notice of the dig and released a statement while hilariously defying KFC’s statement. While it seems like Karachi Broast has taken the statement to their hearts, it is very well known that the products offered by the two brands have a different fan base and can never be compared by any means.

Image source: Instagram

Meanwhile, if that wasn’t enough, Food Fusion in an attempt to put an end to the social media fight rolled out a post claiming to be the mother of food channels. The whole scenario has got the fans talking and while the majority are enjoying the banter, some can’t help but take sides of the brands.

Image source: Instagram

What is your take on the brand’s shenanigans? Share your views in the comments below.

Read More: Karachi’s Top Cheesecakes: Satisfy Your Sweet Cravings!

Stay tuned to Brandsynario for the latest news and updates.

Huawei Is Releasing A Quicker Phone To Rival Apple

Source: CBS News

Huawei’s latest smartphone, the Mate 60 Pro, has been making waves in China’s tech scene, but it’s also raised concerns in the United States, prompting an investigation by the U.S. Department of Commerce.

Cutting-Edge Technology Raises Eyebrows

What’s causing the alarm among American officials is the cutting-edge technology housed within the Huawei phone, particularly its advanced 7-nanometer processor produced by SMIC, China’s premier chipmaker. This processor grants the Mate 60 Pro impressive power and speed, positioning it as a formidable competitor to Apple’s iPhone, and it’s been selling exceptionally well in China.

Huawei is releasing a faster phone to compete with Apple. Here's why the U.S. is worried. - CBS News
Source: CBS News

This situation has ignited discussions about the effectiveness of U.S. export controls, which were originally implemented to hinder Huawei’s access to state-of-the-art components such as advanced processors. Until recently, these restrictions had effectively stymied Huawei’s smartphone business. In fact, prior to the U.S. sanctions, the company was well on its way to becoming a global smartphone powerhouse, even outselling Apple in Europe in 2018.

U.S. Department of Commerce Investigates

The U.S. Department of Commerce has confirmed that it is actively investigating the new Huawei phone and the technology it employs, particularly the 7nm chip. A Commerce official emphasized that export controls are just one of the tools in the government’s arsenal to address national security threats posed by the People’s Republic of China.

Global Tech and Geopolitical Tensions

The release of Huawei’s new phone coincides with ongoing tensions and competition between the U.S. and China across various fronts, including geopolitical issues such as the status of Taiwan and the conflict in Ukraine. U.S. Commerce Secretary Gina Raimondo’s recent visit to Beijing aimed at improving trade relations underscores the complexity of this relationship.

Apple Faces New Challenge in China as Huawei Releases High-Speed Phone - WSJ
Source: Wall Street Journal

To understand the implications of the Mate 60 Pro’s success and the U.S. investigation, it’s essential to grasp Huawei’s background and why the U.S. imposed export restrictions. Founded in 1987, Huawei has grown into one of the world’s largest telecommunications companies, operating in 170 countries and employing over 200,000 people. However, its products remain largely inaccessible to American consumers due to concerns about national security, with AT&T and Verizon ceasing distribution of Huawei devices in 2018.

The Mate 60 Pro: A Game-Changer for Huawei

The Mate 60 Pro, Huawei’s latest addition to its Mate smartphone line, is equipped with a 7nm chip manufactured by SMIC. This marks a significant achievement for China’s domestic design and manufacturing capabilities, according to analysts. The phone boasts remarkable features, including rapid download speeds faster than current top-of-the-line 5G phones, satellite support, a sizable OLED screen, a 5,000mAh battery, and a starting price of $900.

Rivalry and Market Dynamics

For Apple, this comes at a critical moment as it prepares to unveil its latest iPhone, the iPhone 15. China represents about 20% of Apple’s revenue, making it one of its most crucial markets. In addition to renewed competition from Huawei, Apple is grappling with new restrictions from the Chinese government, including reports of government employees being prohibited from using iPhones. This news caused Apple’s market value to drop by around $200 billion.

Assessing the Apple Factor

However, some experts argue that concerns about the impact of a government ban on Apple are exaggerated. Wedbush Securities analyst Dan Ives believes that even in a worst-case scenario, any potential ban would have a limited impact on iPhone sales in China, given the vast scale of the market.

Huawei’s Mate 60 Pro is creating a stir in China’s smartphone market and causing concern in the United States. This situation raises questions about the effectiveness of export controls and highlights the complex relationship between the U.S. and China, with potential repercussions for Apple and its presence in the Chinese market.

Stay tuned to Brandsynario for the latest news and updates.