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ACCA Gathers Business Leaders In Faisalabad To Enhance Accountants’ Role In Boosting Pakistan’s Economic Development

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Web Desk
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Faisalabad, 27 September 2023: ACCA (the Association of Chartered Certified Accountants) hosted a large-scale corporate conference here in Faisalabad today on the theme ‘Being Bold: Shaping a Sustainable Future in Uncertain Times’ featuring the country’s top business and thought leaders and policymakers.

This ground-breaking event brought together thought leaders, experts, and professionals from diverse sectors to discuss and deliberate on crucial topics surrounding Sustainability, Ethics, Leadership, Future-Ready Talent, and Digital Transformation.                     .

The conference was attended by many prominent names in the corporate sector, as well as leading policymakers and members of the provincial cabinet.

Prominent speakers contributing to the dialogue of inclusive and sustainable economic development were Assad Hameed Khan, Head of ACCA Pakistan, Senator Walid Iqbal, Member of Senate of Pakistan, Zubair Bilal, Chief Commissioner, Regional Tax Office Faisalabad, Dr. Khurram Tariq, President, Faisalabad Chamber of Commerce & Industry, Maheen Rehman, CEO, InfraZamin Pakistan, Raja Amjad Ali, Senior General Manager, Masood Textile Mills Ltd., Verda Yousaf, Head of Institute, TMUC Faisalabad, Muhammad Shahid Khan, Education Relationships Lead, ACCA Pakistan and Muhammad Shahid, Business Development Manager, ACCA Pakistan

While speaking to the media, Assad Hameed Khan, Head of ACCA Pakistan added “These conferences embody ACCA’s belief that together, we can overcome uncertainty and pave the way for a brighter, more sustainable tomorrow. All stakeholder’s role is pivotal in this inspiring journey towards a future defined by ethical leadership, trust, sustainability, and entrepreneurial excellence. Let us be bold, let us be visionary, and let us shape a world that future generations will be proud to inherit”.

While speaking to the audience Our Guest of Honor Senator Walid Iqbal – Member of Senate of Pakistan said that “As a professional, we must navigate our path during uncertain times, towards a sustainable future. The journey is not smooth – all we need to do is to stay positive and contribute towards the wider profession. The bigger the setback – The greater would be the comeback”.

Dr. Khurram Tariq – President, Faisalabad Chamber of Commerce & Industry Our 2nd Guest of Honor spoke on sustainability. He said “Global Economy is evolving at rapid pace; new players are emerging especially around Technology and Innovation. We need to gear-up to stay relevant and flourish on sustainable path – which is an on-going process”.

At the conference, ACCA, industry and thought leaders shared insights, practical guidance, strategies, and solutions to enable businesses and policymakers to embrace these new technologies and create a conducive environment for innovation and entrepreneurship. Featuring contributions from forward-thinking thought leaders, the conference programme included a future-focused panel conversation on the topic of “C-suite Leadership: Championing Ethics, Trust, Sustainability and Accountability”.

The conversation leaders for the segment included Usman Ahsan, CFO, Anjum Textile Mills Ltd., Zeeshan Shahid, Project Director, NIC Faisalabad, Sohaib Qaiser, CEO, Dr. Frigz International Pvt Ltd., Nishat Fatima, Group Advisor, Security Organizing System Pakistan and Omer Zaheer Meer, Managing Partner, Millennium Law and Corporate Company (MLCC).

Masood Textile Mills Limited and TMUC Pakistan joined ACCA as Strategic Partners. Professional Academy of Commerce (PAC Khyber Campus), Mahmood Group and SKANS Education Pvt Ltd. were the Platinum Partners, and Metropolitan International United College (MIUC) and Mukhtar A Sheikh Hospital joined as Gold Partners. InfraZamin Pakistan powered the conference as a Strategic Knowledge Partner.

ICMA Pakistan, Punjab Board of Investment and Trade, Punjab Information Technology Board, NIC Faisalabad, Entrepreneurs Organization – Lahore, Security Organising System Pakistan, and Punjab Revenue Authority (PRA) joined as Supporting Partners.

With more than 247,000 fully qualified members and 526,000 future members worldwide, ACCA is the world’s leading body for professional accountants which uses its unrivalled connections across the world to connect people with fulfilling careers, organisations with the best finance talent, and economies with the ingredients for growth. With strong partnerships with top employers and social sector across the globe and an award-winning Professional Insights programme offering ground-breaking futures insight, ACCA is at the forefront of finance talent development and creating future-proof careers.

Zong 4G Celebrates China’s National Day and Mid-Autumn Festival with Exclusive International Roaming Offer

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Web Desk
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zong offer

Islamabad, 28 September — Zong 4G is excited to celebrate cultural diversity and togetherness by introducing China Roaming Prepaid Bundles on China’s National Day on October 1st and the upcoming Mid-Autumn Festival. These bundles bridge geographical distances and embrace the rich tapestry of global traditions and celebrations, reflecting Zong’s commitment to connecting people across borders.

Zong 4G’s exclusive international roaming prepaid bundles enhance the Chinese holiday experience, offering an exclusive opportunity to stay connected with uninterrupted connectivity. Offering resources starting from 30 minutes, SMS and 1 GB data to 90 minutes, SMS, and 5 GB data. On top of that, only data offers including 1 GB, 3 GB and 5GB are being offered as well, starting from as low as just Rs. 950.

Zong 4G’s China Roaming Bundles offer travelers an incredible opportunity to immerse themselves in the essence of China. Whether you’re exploring the bustling streets of Beijing, savoring authentic cuisine in Shanghai, or admiring the natural wonders of the Great Wall, our bundles ensure you stay connected with your loved ones and share your adventures seamlessly.

“Our China Roaming Bundles exemplify our commitment to fostering global connectivity while honoring cultural diversity. We believe that staying connected is a convenience and a bridge that brings people closer, especially during important cultural celebrations.” – Zong Spokesperson.

Not just for travelers, these bundles are key for Chinese residents abroad using ZONG SIM, enabling them to stay in touch and partake in cultural festivities even when far from home.

To stay connected with the holiday festivities you can subscribe through Zong’s Online shop at: https://www.zong.com.pk/onlineshop/ir-bundles or dial *4255# and get a minimum of 15 days validity up to 45 days.

Zhalay Sarhadi Calls Out Influencer For Disrespecting Celebrities

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Web Desk
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Pakistani actor and model Zhalay Sarhadi touched upon the importance of talent in a recent interview, highlighting a misperception in the acting industry.

“For some reason, there are too many social media stars now who are getting work in the industry because of their stardom, not because they have the talent,” Zhalay said in a snippet shared via her official Instagram handle.

“Filmmakers or drama producers are now mistaken to think that the number of followers by a lead translates into the audience’s desire to watch the content,” the actress further protested.

Read More: Influencers Are Rising Due to Social Media, Not Talent: Zhalay Sarhad

Social media users, some being verified digital creators, were quick to criticise Zhalay Sarhadi on her idea of talent and questioned her journey.

Zhalay immediately set the facts straight as she explained that she never needed to seek help from her relative in the industry.

This didn’t end here.

Zhalay also went on to call out the digital creator for selection of words when addressing a person, urging her to give celebrities their due respect.

Regardless, Maheen Abrar didn’t hesitate in putting her point across either as she insisted that the social media stars must have been talented in some way for making it this far.

Zhalay reiterated that her remark wasn’t for all the social media stars, only the ones that don’t have have any acting skills— which is crucial for surviving in the industry.

She went on to say that the criticism was for the filmmakers or drama makers as they’re the one who are miscasting the talent. 

The comment section started to get heated from there as another user made “acting” seem like an overrated talent.

More comments poured in with prime examples of social media stars who made it big in the acting industry, hinting that Hania Aamir wouldn’t have gotten a chance if every filmmaker held the same opinion as Zhalay Sarhadi.

Who do you agree with? Let us know in the comments!

Stay tuned to Brandsynario for the latest news and updates.

Flavoured Water Trend On TikTok- Yay Or Nay?

By
Dr. Rida Qamar
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In the age of social media, trends can spread like wildfire, and TikTok is no stranger to hosting the latest viral sensations. One such trend that has taken the platform by storm involves the creation and sharing of unique water “recipes.” These innovative concoctions transform plain old water into delightful and colorful beverages that are as fun to make as they are to drink.

What Is Flavored Water?

At the heart of this trend is the concept of enhancing the flavor of water with a variety of ingredients, often resulting in exciting and whimsical flavor combinations. TikTok users across the globe have jumped on board, sharing their personalized water recipes with catchy names like “Orange Mermaid Water” and “Unicorn Cotton Candy Water.” These imaginative titles not only add an element of excitement but also make these drinks Instagram-worthy.

What makes these water recipes particularly intriguing is the array of ingredients people are experimenting with. Instead of traditional sugary additives, many creators are opting for healthier alternatives, such as sugar-free syrups and flavor packets. This shift towards healthier choices aligns with the growing awareness of nutrition and wellness in the digital age.

Image source: nytimes

One unexpected consequence of this trend is the heightened demand for specific drinkware. Stanley tumblers, in particular, have seen a surge in popularity, thanks to their durability and aesthetic appeal. Many creators prefer these tumblers to showcase their water recipes, and their increased sales reflect the trend’s influence.

Read More: Cafes In Karachi That Have The Best Workspaces

Is It Helpful In Hydration?

Beyond the entertaining aspect of crafting and sharing these water recipes, there are potential benefits to this trend. It encourages individuals to consume more water, promoting hydration, which is essential for overall health. Additionally, by replacing sugary drinks with flavored water, people may reduce their intake of added sugars and calories.

However, not everyone is on the same page especially the doctors regarding the health implications of it.

“These can contain potentially harmful ingredients,” Dariush Mozaffarian, DrPh, MD, MPH, cardiologist and Jean Mayer professor at the Tufts University Friedman School of Nutrition Science and Policy, told Health in a statement. “On the other hand, if someone regularly consumes [s] sugary drinks like soda, presweetened coffees or teas, energy drinks, or juice drinks, switching to zero-calorie, unsweetened flavored waters can have important health benefits.”

Read More: Coffee Shops That Are Ruling Karachi

All in all the #watertok recipe trend exemplifies how creativity can transform even the simplest of beverages into delightful and healthy treats. As social media continues to influence our lifestyle choices.

Stay tuned to Brandsynario for the latest news and updates.

World Cup 2023: Mauka Mauka Ad Makes Its Comeback

By
Usman Kashmirwala
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Source: cricfit

Cricket enthusiasts around the world are eagerly awaiting one of the most anticipated clashes in the ICC Men’s Cricket World Cup 2023 – the face-off between arch-rivals India and Pakistan. Scheduled to be held at the iconic Narendra Modi Stadium in Ahmedabad on October 14, this match promises to be a spectacle of epic proportions.

Recent Encounters

Rohit Sharma’s Team India and Babar Azam’s Pakistan recently crossed swords twice during the Asia Cup 2023. However, the outcomes of those encounters couldn’t have been more different. In one match, rain intervened, washing away the hopes of fans from both sides. In the second clash, India unleashed a cricketing storm, hammering Pakistan by a staggering 228 runs in Colombo during the Super 4 stage. These performances reestablished India’s dominance over their arch-rivals.

The Return of ‘Mauka Mauka’

As the excitement reaches fever pitch, the official broadcasters of the World Cup, Star Sports, have decided to revive the famous ‘Mauka Mauka’ TV ad campaign. This campaign first burst onto the scene ahead of India’s 2015 ICC ODI World Cup match against Pakistan. Originally intended as a one-off ad, it became an instant hit and spawned a series of ads for subsequent India vs Pakistan clashes in ICC tournaments.

The character of the Pakistani supporter, the centerpiece of the ‘Mauka Mauka’ campaign, has been portrayed by Vishal Malhotra since its inception. The catchy jingle accompanying the ad was brought to life by Chandigarh-based singer Alamgir Khan. This iconic campaign, with its blend of humor and rivalry, has become a tradition in the lead-up to these high-stakes matches, creating an electric atmosphere among fans.

Jadeja and ‘Mauka Mauka’

In a recent behind-the-scenes video that went viral on social media, Team India all-rounder Ravindra Jadeja was spotted shooting with Vishal Malhotra, donning a Pakistan team jersey. These promotional efforts only add to the excitement and anticipation surrounding the India vs Pakistan clash.

Is 'Mauka Mauka' making a comeback for India-Pakistan ODI World Cup 2023 clash? | Cricket News - News9live
Source: News9ive

What makes this contest even more intriguing is India’s flawless record against Pakistan in the ICC ODI World Cup. India has emerged victorious in all seven of their previous encounters, maintaining a stranglehold over their rivals.

Pakistan’s Visa Issue Resolved

With both teams preparing to give it their all on the field, and the ‘Mauka Mauka’ campaign adding to the drama, the India vs Pakistan match in the ICC Men’s Cricket World Cup 2023 is poised to be a spectacle that will be etched in the memories of cricket enthusiasts for years to come. Cricket fever has reached its zenith, and the world will be watching as these two cricketing giants clash in what promises to be a match for the ages.

Stay tuned to Brandsynario for the latest news and updates.

ChatGPT To Provide Up To Date Information

By
Usman Kashmirwala
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Source: AI in plain English

OpenAI, the visionary creator of ChatGPT, powered by artificial intelligence, has made a groundbreaking announcement: the chatbot can now navigate the internet, providing users with up-to-the-minute information. Previously, ChatGPT was trained using data up until September 2021, effectively locking its knowledge in time.

This development opens new possibilities for premium users, allowing them to inquire about current events and access news. OpenAI has plans to roll out this feature to all users in the near future, signaling a significant enhancement to the AI-powered chatbot.

A Leap Forward for ChatGPT

Everything you want to know about ChatGPT
Source: Softweb Solutions

ChatGPT and similar AI systems utilize vast datasets to generate human-like responses to user queries. This capability is poised to revolutionize the way people seek information online. However, until now, ChatGPT’s “knowledge” was confined to the internet’s contents as of September 2021. It lacked the ability to access real-time information from the web.

Users previously encountered limitations when asking ChatGPT about recent events. Questions about the latest earthquake in Turkey or the status of public figures would result in responses like, “‘I’m sorry, but I cannot provide real-time information.”

This inability to provide real-time updates has been a drawback for potential users seeking current information.

The Pros and Cons of Real-Time Access

Tomas Chamorro-Premuzic, a professor of business psychology at University College London, sees this new feature as a game-changer. It transforms ChatGPT into a source of the latest news, gossip, and current events, potentially diverting users from traditional search engines and news outlets.

However, Chamorro-Premuzic points out a potential pitfall. While ChatGPT can provide quick responses, it may lack proper sourcing, potentially leading to misinformation. Users may assume the information they receive is reliable when, in fact, it may not be.

Regulatory Scrutiny and Ethical Concerns

OpenAI has faced scrutiny from US regulators over the risk of ChatGPT generating false information. Earlier this year, the Federal Trade Commission (FTC) requested information from the Microsoft-backed company regarding how it addresses reputational risks.

ChatGPT can request for current/up-to-date information (read below for more information) : r/ChatGPT
Source: reddit

OpenAI’s CEO expressed the company’s commitment to cooperating with the FTC, acknowledging the importance of addressing concerns.

The decision to allow ChatGPT to access the internet reflects the complex challenges facing the AI sector. While removing or loosening guardrails enhances usefulness, it also introduces the potential for misuse and misinformation. OpenAI’s cautious approach acknowledges these concerns and highlights the need to strike a balance between advancement and safety in the rapidly evolving field of artificial intelligence.

Stay tuned to Brandsynario for the latest news and updates.

#GhoomoPakistan: TikTok’s Initiative To Showcase Pakistan Tourism Amasses 2.3 Billion Views

By
Web Desk
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Pakistan, September 27, 2023: TikTok’s #GhoomoPakistan initiative, launched to showcase Pakistan’s hidden treasures, rich culture and stunning landscapes, has concluded with resounding success, amassing a staggering 2.3 billion video views during the two-month long campaign.

The campaign enthralled audiences with exciting content that highlighted travel experiences from all provinces of Pakistan. As the campaign concludes today on World Tourism Day, TikTok not only achieved exceptional engagement but also played its part in showcasing Pakistan as a compelling destination for global travelers.

TikTok launched the #GhoomoPakistan campaign with the objective of advocating responsible tourism and dispelling myths that have obscured Pakistan’s potential as a tourism hotspot. The core mission was to unveil lesser-explored travel destinations and spotlight the diverse beauty, history, culture, and art that Pakistan offers.

TikTok recognized the immense potential in local talent and partnered with four top creators, providing them the opportunity to explore Pakistan’s most enchanting regions. Rana Hamza Saif embarked on a journey encompassing Islamabad, Skardu, and Hunza. Zenith, known as “The Motorbike Girl,” ventured through Islamabad, Neelum Valley, and Arang Kel, while Zernab Shastri and Minahil Malik delved into the beauty of Swat, Malam Jabba, and Kalam. These creators brought to life diverse stories from different terrains, capturing breathtaking landscapes along the way.

Additionally, TikTok also partnered with over 15 local travel creators and featured more than 100 creators’ videos that exemplified what Pakistan has to offer as a tourist destination. These creators shared their journeys through all the provinces of Pakistan, revealing unique routes, undiscovered treasures, must-try local eateries, and heartwarming stories of the people they encountered along the way.

As part of the campaign, TikTok introduced a dedicated #GhoomoPakistan travel hub on the platform that included details of scenic routes, travel tips, hotel recommendations, and a special section focusing on the rich culinary offerings found across Pakistan. The hub served as a one-stop resource for travelers seeking to explore the country’s hidden gems.

Saif Mujahid, Head of Content Operations and Marketing for Pakistan at TikTok, said: “TikTok has fast become the home of entertainment in Pakistan with content comprising various categories. Travel remains a very popular vertical and we’re excited to see the impact we have been able to create through our #GhoomoPakistan campaign. We celebrated Pakistan’s diversity and beauty along with our TikTok community in Pakistan. Moreover, the campaign also underscored the significance of responsible tourism, cleanliness, respect for local cultural values, and the vital role of sustainable tourism in preserving the environment and enriching local communities.”

For further information and to relive the journey, you can explore the campaign’s hashtags #GhoomoPakistan and #ThisisPakistan

Influencers Are Rising Due to Social Media, Not Talent: Zhalay Sarhadi

By
Nimra Afzal
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Influencers Are Rising Due to Social Media, Not Talent: Zhalay Sarhad

Several prominent Pakistani celebrities have taken it upon themselves to school social media influencers and bloggers on content creation. Actors Zhalay Sarhadi and Fahad Mustafa have emerged as the latest advocates for a more discerning approach to content creation.

After Fahad Mustafa shed light on the challenges and complexities that come with the growing influence of online content creators in an interview, Zhalay gave her two cents on the value of ‘talent’ in a recent podcast.

Sarhadi noted that renowned stars like Jennifer Lawrence, Jon Hamm, and Oscar winner Emma Stone do not have any Instagram accounts. Her point being that their success is rooted in their undeniable talent rather than their online presence.

“For some reason, there are too many social media stars now who are getting work in the industry because of their stardom, not because they have the talent.”

Sarhadi further highlighted a misperception in the industry, saying, “Filmmakers or drama producers are now mistaken to think that the number of followers by a lead translates into the audience’s desire to watch the content.”

She also offered a more inclusive understanding of feminism and gender equality in the country, denying that the slogan “Mera Jism, Meri Marzi” emphasises clothing choices.

“It has nothing to do with clothing. It has to do with [how] you cannot do anything to my body without my consent,” she explained, setting the record straight on the slogan’s intent.

“Let your mothers, sisters and wives be independent and strong.’

Sarhadi also urged the Aurat March organisers to articulate its demands in a more “proper way” to effectively convey their message to the public.

Sarhadi noted that an excess of “aggression” in feminist spaces can divert attention away from critical issues and discourage potential allies from joining the cause.

She directly called out those who resist the label of ‘feminist,’ asserting, “If you believe everyone should have equal rights, then you’re a feminist!”

Do you agree with their stance? Let us know in the comments!

Stay tuned to Brandsynario for the latest news and updates.

OPPO Joins Forces with Jazz and NUST 5G Research Lab to Drive Technological Advancements in Pakistan

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Web Desk
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OPPO Joins Forces with Jazz and NUST 5G Research Lab to Drive Technological Advancements in Pakistan

September 27, 2023, LAHORE – OPPO, a global leader renowned for its cutting-edge technology and innovation, is thrilled to announce a groundbreaking partnership with Jazz, Pakistan’s leading digital communications company, and the prestigious National University of Sciences and Technology (NUST) 5G Research Lab. This alliance marks a historic moment in Pakistan’s technological landscape, solidifying OPPO’s commitment to driving innovation and spearheading technological advancements in the country.

This strategic partnership signifies OPPO’s unwavering dedication to delivering state-of-the-art devices and pioneering technologies, allowing consumers to embrace the future today. By collaborating with NUST’s esteemed 5G Research Lab, OPPO is poised to explore new horizons in the realm of 5G technology, ensuring Pakistan’s prominent position in the global technological revolution.

The synergy between OPPO, Jazz, and NUST promises to be transformative, as these entities share a deep commitment to pushing the boundaries of technological excellence. By pooling their resources and expertise, OPPO, Jazz, and NUST aim to accelerate the development and deployment of 5G technology in Pakistan, ushering in an era of unparalleled connectivity and transformative experiences for consumers.

George Long, CEO – OPPO Pakistan, Authorized Exclusive Distributor, expressed enthusiasm about the collaboration, stating “We’re excited to partner with NUST’s 5G Research Lab, a renowned institution at the forefront of technology. This collaboration aligns perfectly with OPPO’s mission to deliver cutting-edge devices and drive tech progress in Pakistan. We anticipate a fruitful partnership that benefits our brand and advances the 5G ecosystem in the region.”

Jazz NUST 5G Innovation Lab holds immense promise for shaping the future of telecommunications in Pakistan. With some of the brightest minds and advanced equipment, this institution is poised to pioneer innovative advancements in 5G technology, benefitting Pakistan’s citizens. OPPO’s collaboration underscores its commitment to being at the forefront of these transformative developments.

Through this partnership, OPPO aims to bolster the research and expertise at NUST’s 5G Research Lab to further enhance the capabilities of its devices. This ensures that OPPO smartphones continue to provide users with trailblazing features and seamless connectivity. Additionally, this collaboration will pave the way for the development of 5G use cases with the potential to revolutionize various industries, including healthcare, education, entertainment, and more.

As the collaboration between OPPO and NUST’s 5G Research Lab takes shape, the anticipation of what the future holds is nothing short of electrifying. Pakistan stands on the brink of a technological renaissance, and OPPO takes pride in leading this revolution, championing innovation, and bringing the transformative benefits of 5G technology to the masses.

Dawlance Factory Converted To Solar-Power

By
Web Desk
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Dawlance Factory Converted To Solar-Power

Karachi: 27th September 2023: Dawlance has converted one of its manufacturing facilities in Karachi to Solar-Power, with an investment of more than 600,000 Euros. This solar plant will enable the DPL factory to produce 4,000 kilowatts of electricity, enough to meet 20% of the factory’s power needs with renewable energy.

Dawlance is the leading producer of home appliances in Pakistan and a wholly-owned subsidiary of Arcelik – the 2nd largest manufacturer in Europe. This initiative is another milestone towards implementing Dawlance’s ‘Progress Today – Preserve Tomorrow’ policy. Other large-scale industries around the world must also take measures to reduce the harmful ultraviolet radiation reaching the Earth, to protect human health and ecosystems for the well-being and brighter future of humanity.

The Chief Executive Officer of Dawlance – Umar Ahsan Khan said: “This Solar Power initiative will ensure a 20% reduction in the carbon footprint of this factory. Being an industry leader – Dawlance is inspiring all the major enterprises in Pakistan, to generate renewable energy for reducing the environmental impact and saving energy costs during business operations.”

The Consul General of Turkiye in Karachi – Cemal Sangu stated: “Pakistan and Turkiye are two brotherly Muslim nations, working together in various socio-economic fields, to enhance industrial growth and nurture technologies for a better quality of life. It is delightful to see that our collaborative venture – Dawlance is continuously increasing its productivity, in a sustainable manner.”

As a socially responsible organization, Dawlance aims to reduce harmful emissions caused by fossil-fuels and conventional energy, while generating renewable energy at an economical cost. This Green investment is inspired by Dawlance’s commitment to create public awareness about the Ozone layer – a fragile shield of gas protecting the Earth’s environment from the harmful rays of the sun, and preserve life on the planet.

Pakistani Celeb & Influencer ‘Moms-in-the-Making’ 2023

By
Nimra Afzal
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The year 2023 is shaping up to be an exciting one for several Pakistani celebrities who are all set to welcome their bundles of joy. From maternity photoshoots to adorable baby announcements, here’s a glimpse into the lives of these soon-to-be parents:

Urwa Hocane

Urwa Hocane saved the news of her first child with husband, Farhan Saeed, for the Lux Style Awards after which everyone’s social media feeds were graced with a picture of her with a baby bump and the husband, captioned, “it’s the three of us tonight.”

Coincident or not, Urwa wasn’t the only one who announced the news in a black and gold eastern outfit at the annual awards ceremony.

The news hits different as whispers of their separation had circulated for a considerable period, after which their affectionate Eid-ul-Fitr photos earlier this year finally put an end to the speculations. Singer-turned-actor Farhan Saeed and Urwa have shared a deep romantic bond long before their 2016 nuptials.

Sarwat Gillani

Sarwat Gillani announced her pregnancy like no one else, already a super mom to Rohan Mirza and Araiz Muhammad Mirza born in 2015 and 2017,

Gillani shared a two-picture gallery with her ‘Joyland’ team from a recently-held awards night, captioned, “Couldn’t think of a better picture to announce our new arrival!”

In the photo, actors Alina Khan, Sana Jafri, Sarmad Khoosat, Ali Junejo and filmmaker Saim Sadiq carefully put their hands on mommy-to-be’s growing bump.

Sarwat Gillani tied the knot with plastic surgeon and actor, Fahad Mirza, back in 2014.

Minal Khan

Keeping their pregnancy under wraps, Minal Khan and Ahsan Mohsin surprised their fans when they officially revealed Minal’s baby bump in a stunning maternity photoshoot on August 9th. The actress recently shared glimpses from her baby shower this week, marking her journey into motherhood as a first-time mommy.

Waliya Najeeb

In another discreet pregnancy journey, influencer Waliya Najeeb and her husband Faizan Sameer kept the exciting news a secret until Waliya’s maternity photoshoot at the four-month mark in June.

Dr. Syeda Urooj Fatima:

Dr. Syeda Urooj Fatima has been openly sharing her pregnancy experiences with her followers. From doctor visits to shopping sprees and unboxing baby care items, she and her husband, Dr. Muhammad Ali, are preparing eagerly for their little one’s arrival.

Azlan Shah and Warisha Khan:

Influencer couple Azlan Shah and Warisha Khan have been gaining even more prominence on social media, particularly after their lavish wedding. A recent highlight was Azlan’s unique gift to Warisha – a baby donkey! The couple announce their pregnancy during a memorable trip to Turkey.

Neha Taseer:

Neha Taseer recently welcomed her second child with husband Shahbaz Taseer, joyfully naming their newborn Salmaan Rafael Taseer. Neha announced the birth in style with a steamy photoshoot featuring two different looks. The couple donned classy all-black ensembles for one set of photos, with Neha’s sleek bun and minimal makeup adding a touch of sophistication. The model later switched to a light brown satin outfit that beautifully accentuated her baby bump.

As these Pakistani celebrities and influencers prepare to embrace parenthood, their journeys are not only personal but also a source of inspiration for their fans— leading to a deeper connection. This reminds us that life’s most beautiful moments are meant to be shared.

Which of these couples do you admire the most? Let us know in the comments.

Stay tuned to Brandsynario for the latest news and updates.

Babar Azam Talks About His Argument With Shaheen Afridi

By
Usman Kashmirwala
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Source: crictoday

As Pakistan’s cricket team prepared to depart for the 2023 ODI World Cup in India, the team’s captain, Babar Azam, took a moment to confront the recent rumors swirling around an alleged verbal altercation between him and fellow teammate Shaheen Shah Afridi. These rumors had surfaced in the wake of Pakistan’s exit from the Asia Cup, following a disappointing defeat to Sri Lanka earlier in the month.

Emphasizing Mutual Respect

In a pre-tournament press conference, Babar Azam seized the opportunity to dispel the cloud of speculation and underscore the importance of mutual respect among teammates. He eloquently stated, “Respect is given to everyone. You see, whenever the match is close and we lose, it’s just a regular meeting, but sometimes it’s portrayed as if we had a fight. It shouldn’t be like that. Respect should remain constant for everyone. We love each other as much as we do our family.”

Babar Azam says advantage Pakistan ahead of India clash - Sport - DAWN.COM
Source: Dawn

Navigating Pressure and Scrutiny

Babar Azam’s remarks shed light on the unique challenges faced by high-profile athletes and their teams, particularly when they encounter setbacks on the field. While emotions can understandably run high following a tough loss, Babar Azam’s message serves as a poignant reminder of the need for professionalism and unity within the team, regardless of the outcomes on the cricket pitch.

Pakistan skipper Babar Azam breaks silence on alleged dressing room spat with Shaheen Shah Afridi after Asia Cup exit | Cricket News - News9live
Source: News9live

Visa Delays and Preparations

The journey to the World Cup for Pakistan was not without its challenges. A delay in obtaining their Indian visas resulted in the unfortunate cancellation of a planned two-day pre-tournament training camp in Dubai. Responding swiftly to this setback, the Pakistan Cricket Board (PCB) communicated with the International Cricket Council (ICC) to address the visa delay. Ultimately, the Indian High Commission granted the necessary visas, allowing the Pakistan team to continue with their preparations for the World Cup.

As the Pakistan team readies itself for the 2023 ODI World Cup, they do so with great optimism and aspirations. Regarded as one of the contenders for the tournament title, Pakistan aims to showcase their formidable cricketing talent and unwavering determination on the global stage.

Stay tuned to Brandsynario for the latest news and updates.

Fancy Taking An In-Depth Look At Your Pores With This AI Tool

By
Dr. Rida Qamar
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Benefit, the cosmetics company, has recently introduced the world’s inaugural AI-driven Pore Analysis Tool, abbreviated as P.A.T. Developed in collaboration with Perfect Corp. A leading provider of augmented reality and artificial intelligence beauty technology solutions. Benefit’s P.A.T. offers rapid, personalized skincare guidance in real time.

Benefit is renowned for its POREfessional line, encompassing popular products such as face primers, toners, cleansers, masks, and more. The Benefit P.A.T has been designed to enhance people’s understanding of their pores. This knowledge is valuable because it aids individuals in selecting the appropriate products to maintain smooth, radiant, healthy, and blemish-free skin.

What Is P.A.T?

The P.A.T. is a digital tool that harnesses AI technology to identify and assess your pores. According to Alice H. Chang, the Founder and CEO of Perfect Corp, the custom development of AI technology in conjunction with Benefit’s P.A.T. empowers people worldwide to proactively care for their skin by gaining insights into their pores and receiving personalized product recommendations in an enjoyable and user-friendly manner.

Image source: Perfectcorp

Read More: The Impact Of Social Media On Beauty Standards And Body Image

To use this tool, you can access the P.A.T. page on your smartphone or laptop. Using your device’s camera, P.A.T. performs a real-time scan of your face, evaluating factors such as pore size, uneven texture, and clogged pores. The scan is completed in approximately three seconds, providing immediate insights into the condition of your pores and offering advice on how to address any concerns.

P.A.T Results 

Following the scan, P.A.T. will display the results and continue to utilize your camera. Meanwhile, it allows you to zoom in on specific areas of concern. These areas will be indicated by several dots, guiding you to focus on them for a closer examination.

P.A.T. provides valuable feedback and advice for skincare enthusiasts, elevating their skincare routines. It offers a captivating look at how AI can transform the beauty and fashion industries. In a world where we all aspire to have healthy, radiant skin, the AI-powered Pore Analysis Tool could be the game-changer we’ve been anticipating.

Read More: Here’s Why Everyone Is Doing The “Moisture Sandwich” Trend On TikTok

With P.A.T., the future of skincare has arrived, delivering a personalized and data-driven strategy to help you achieve your best skin. Say farewell to guesswork and welcome a more beautiful you, thanks to the marvels of artificial intelligence.

Stay tuned to Brandsynario for the latest news and updates.

Yikes! iPhone 15 Buyers Are Complaining About Their Phones!

By
Usman Kashmirwala
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Source: Bloomberg

The much-anticipated release of Apple’s iPhone 15 on September 22, 2023, brought a surge of excitement among tech enthusiasts. With its sleek design, powerful features, and promises of superior performance, the iPhone 15 appeared to be the smartphone to beat this year.

However, amid all the fanfare, an alarming issue has emerged – users are reporting that the device gets unbearably hot within just minutes of use.

Titanium Frames and Unintended Consequences

Unlike its predecessors, which boasted stainless steel frames, the iPhone 15 Pro and Pro Max feature frames crafted from titanium. This shift in materials was likely aimed at enhancing durability and aesthetics, but it seems to have introduced a new problem – overheating. Users have expressed concerns that the iPhone 15 heats up rapidly, raising questions about its performance and long-term reliability.

The Spark

The debate over the iPhone 15’s heat problem gained momentum thanks to a number of tweets by iphone reviewers who shared thier firsthand experience, describing how the iPhone 15 Pro became “extremely hot,” making it challenging to hold comfortably, even after brief activities like a 2-minute FaceTime call or 8-10 minutes of scrolling through social media. Accompanying the tweet, was a video displaying a temperature reading of a scorching 42 degrees Celsius (107.6 degrees Fahrenheit), indicating significant heat generation.

Their tweets quickly resonated with other iPhone 15 users who confirmed similar experiences. Some reported encountering the heat issue during routine tasks, such as listening to podcasts, and even noted increased battery drain. This outpouring of shared experiences served as a testament to the problem’s prevalence.

Isolated Incidents or Widespread Concerns?

However, not all iPhone 15 users have faced this issue, leading to a division among owners. Some suggest that it might be a problem with specific devices, advising those affected to seek replacements or support from Apple.

Nevertheless, the growing number of complaints suggests that this might not be an isolated incident and warrants closer examination.

Durability Matters

The heat problem isn’t the only concern among iPhone 15 users. A video demonstrating the iPhone 15 Pro Max’s back glass shattering after being bent with bare hands has raised additional questions about the device’s durability. Created by Zack Nelson, known for durability tests on smartphones, this video has garnered millions of views on YouTube. It highlights a potential vulnerability that was previously uncommon in iPhones.

Awaiting Apple’s Response

As Apple enthusiasts and potential buyers await official responses and potential solutions from the tech giant, the issues surrounding the iPhone 15’s heat and durability underscore the importance of thorough testing and quality control in the manufacturing process. Consumers investing in premium devices expect top-tier performance, reliability, and durability. Whether these issues turn out to be isolated incidents or widespread concerns, they serve as a reminder that even the most highly anticipated products can encounter unexpected challenges in the hands of users.

What do you think about the latest iPhone 15? Let us know in the comments below.

Stay tuned to Brandsynario for the latest news and updates.

I’m ‘Mercedes’ – A Campaign You Just Cannot Miss!

By
Dr. Rida Qamar
-

Mercedes-Benz derives part of its namesake from the founder, Carl Benz’s daughters, named Mercedes. As the company evolved from producing the world’s first motor vehicle to becoming the foremost manufacturer of contemporary luxury cars. The name Mercedes has come to symbolize the company’s commitment to the future.

To underscore this dedication, Mercedes-Benz introduced “I Am Mercedes.” A campaign that celebrates ten diverse women who bear the name Mercedes. These women share their aspirations and visions for the future in a series of videos.

Check out the video below to learn about the women representing Mercedes.

Read More: Proton Pakistan Resumes Plant Operations

Every Mercedes Was Born To Chase Dreams

Introducing the upcoming generation of Mercedes. As a tribute to their namesake, Mercedes invited ten remarkable young women to articulate their aspirations and visions for the future.

“I am Mercedes, and I am going to revolutionize healthcare.”

During her junior high years, Mercedes R. discovered a method to counteract opioid overdoses using common household ingredients, a feat that earned her the first-place honor at Utah’s state science fair. Her present aspiration is to pursue a Ph.D. in biochemistry. Alongside a law degree, to influence public policy and make a meaningful impact.

Image source: mbusa.com

“I am Mercedes, and I am unstoppable.”

Mercedes S. discovered her true self through soccer, learning valuable lessons about self-assertion and resilience. As she approaches the conclusion of her collegiate soccer journey, she’s actively seeking fresh avenues to take on leadership roles and create a positive influence.

Image source: mbusa.com

“Yo soy Mercedes, and I am going to be the President.”

Mercedes C. is deeply committed to assisting others, which is why she’s run for student council on two occasions, despite not securing victory yet. In her own words, she firmly believes in second chances. Her ultimate ambition is to become a business leader. She firmly advocates the importance of self-belief in achieving one’s goals.

Image source: mbusa.com

“I am Mercedes, and I am powerful.”

Mercedes N. has a deep passion for music. Including playing multiple instruments and composing her songs at the age of twelve. She sees music and art as powerful means of self-expression, forming connections with others and with herself. She aspires to utilize her voice and musical talents as a catalyst for positive change in the world.

Image source: mbusa.com

“I am Mercedes, and I want to make sustainable fashion.”

Mercedes envisions a future in the fashion industry where sustainability and ethical production take center stage. She believes that by finding ways to minimize waste and promote ethical practices, fashion can be elevated back to its status as an art form.

Image source: mbusa.com

“I am Mercedes, and I am unbeatable.”

Mercedes C. has a deep passion for gaming, and she recognizes that being a young woman of color sets her apart in this field. However, she embraces the role of being a pioneer, feeling like she’s boldly venturing into uncharted territories and conquering new dimensions within the gaming world.

Image source: mbusa.com

“I am Mercedes, and I’m what’s next.”

Mercedes D. has a strong passion for drawing and considers herself highly creative. Interestingly, despite her artistic talents, her future might lead her into the STEM fields, as her favorite school subject is math. At just seven years old, it’s early to predict her path, but there’s no doubt that promising opportunities lie ahead for her.

Image source: mbusa.com

“I am Mercedes, and my confidence is my power.”

Mercedes S. is an innate performer who thrives on being in the spotlight. She expresses that her confidence soars when she’s on stage, and there’s no other place where she feels as comfortable and at ease as when performing in front of an audience.

Image source: mbusa.com

“I am Mercedes, and I’m expressing myself through dance.”

Mercedes A., who hails from Hawaii, has a deep bond with nature and the ocean, which she developed during her upbringing. Her love for Polynesian dance began at a young age, and she sees movement as a way to express herself and celebrate the beauty of nature.

Image source: mbusa.com

“I am Mercedes, and I am determined.”

Mercedes L. is determined to build her future in the field of marketing. Her dedication and hard work have already yielded success, as she’s set to begin college this fall. For her, the key to success is an ongoing pursuit of larger goals and constant striving for excellence.

Image source: mbusa.com

Read More: Unveiling of the Haval Jolion: Where Luxury Meets Innovation

What do you think of this campaign? Let us know in the comments below.

Stay tuned to Brandsynario for the latest news and updates.

A Sneak Peek Into Pakistani Ken Doll’s Umrah Pilgrimage

By
Nimra Afzal
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Pakistani model, Adnan Zafar, affectionally known as the country’s first Ken doll, is one of the celebrities who embarked on a spiritual journey to Mecca this month.

Zafar’s fans have been living through his journey vicariously with all updates on Instagram and thanked him for inspiring them with his spiritual awakening.

“This part of my life is called Peace,” the 34-year-old international influencer wrote with a compilation of wholesome memories from his Umrah pilgrimage.

Actresses Maya Ali and Momina Iqbal also took to Instagram recently to share highlights from their sacred pilgrimage.

Previously, the Dubai-based makeup mogul made headlines alongside Faryal Makhdoom to flaunt their striking resemblance to Barbie and Ken.

Zafar rose to fame after his cosmetic procedures, with an estimated cost of 1.5 million rupees for his nose job alone.

“I had my hair transplant done, I wanted dense hair that’s why I had it, I had my botox done, I had laser for eyebrows but I have a natural good eyebrows, I did not touch my original eyebrows shape, I had my rhinoplasty done because I had a round (droppy) nose, I didn’t feel pain while having rhinoplasty, I had my lip fillers, I had chin fillers, I got my full body laser done and I also do monthly fat freezing of my abdomen area”. He also explained the procedure of fat freezing.

The British influencer initially worked in the hotel management industry in Pakistan and moved to Dubai later on to progress in his career.

What do you think of Adnan Zafar’s transformation? Let us know in the comments.

Stay tuned to Brandsynario for the latest news and updates.

Cheezious Partners with WWF to Combat Food Loss and Waste on International Awareness Day

By
Web Desk
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Lahore-26th September, 2023 — Cheezious, a leading name in the food industry, is thrilled to announce its partnership with the World Wide Fund for Nature (WWF) on the occasion of International Awareness Day of Food Loss and Waste. This collaboration reflects Cheezious commitment to social responsibility and its dedication to addressing critical global issues, such as food loss and waste.

WWF Climate and Energy Coordinator Fatima Khan, Marketing Manager Shahzeb Farooq, HRK Regional Director Zarar and Regional Food Safety Head Hisham Bin Shaukat were also present at the event held in Lahore.

Food loss and waste have emerged as significant challenges on a global scale, impacting economies, the environment, and people’s access to food. Recognizing the urgency of the matter, Cheezious has joined hands with WWF to raise awareness and initiate action within its communities.

As part of this partnership, Cheezious is organizing an awareness session which will serve as an opportunity to engage, sharing insights on the importance of reducing food loss and waste. Experts from both Cheezious and WWF will be present to lead discussions and provide valuable information on sustainable practices that can be adopted both at the individual and organizational levels.

“Cheezious is committed to making a positive impact on the world, and addressing food loss and waste is a crucial aspect of our corporate social responsibility,” said Mr. Zohaib Hassan, Head of Marketing at Cheezious. “Our partnership with WWF underscores our dedication to sustainability and community involvement. We believe that through awareness and education, we can encourage meaningful change and reduce the impact of food loss and waste.”

The partnership between Cheezious and WWF is a testament to the power of collaboration in addressing pressing global issues. By taking such initiatives under its CSR umbrella, Cheezious aims to inspire others to join the cause and contribute to a more sustainable future.

EBM & SoL Inspire Youth With 100 “Leaders of Change” Stories At 22nd Young Leaders Conference

By
Web Desk
-

KARACHI, September 26, 2023: English Biscuit Manufacturers (EBM) brought together future leaders for the 22nd time with the Young Leaders Conference (YLC). This edition marks EBM’s decades-long commitment to the School of Leadership (SoL) as the founding partner to empower the young leaders of Pakistan.

The 22nd Edition of YLC holds a special significance to EBM, as it saw the launch of  100 “Leaders of Change” Stories, with an emotionally charged exhibit of the transformative journeys of YLC alumni. The impactful showreel highlighted authentic anecdotes of individuals from previous YLCs, their inspiring journeys and their impact, serving as a reminder of the conference’s enduring influence.

In the current testing times, where everyone is uncertain about the foreseeable future, EBM hopes that these stories serve as a beacon of hope and highlight the transformative power of leadership, perseverance and hard work.

The event was graced by the presence of esteemed dignitaries, including Kamran Rizvi, Founder of the School of Leadership, and Shahzain Munir, Executive Director EBM along with YLC alumni and notable industry representatives.

Speaking at the inaugural session, Shahzain Munir, Executive Director of EBM, said, “Through 22 years of collaboration with the School of Leadership, we have witnessed the remarkable impact of the YLC on the lives of over 6,500 individuals across Pakistan. Our commitment to social integration, inclusivity, personal growth, and education remains unwavering. In current times, Pakistan needs leaders at all levels. The launch of these 100 stories of our Leaders of Change – who are actively creating ripples with their impact in communities and cities – will inspire our youth to take ownership of their lives and leadership journeys.”

Sindh Raises Minimum Wage Salaries

By
Ariba Raza
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Sindh Raises Minimum Wage Salaries
Image Source: OpenDemocracy

The Sindh Minimum Wage Board has made upward revisions to the wages of factory workers. Zulfiqar Ali Nizamani, Chairman of the Sindh Minimum Wage Board, announced that skilled workers in the province will now have a minimum monthly wage of Rs 33,280, while unskilled workers will receive Rs 32,000 per month. These revised minimum wages will take effect from July 1, 2023.

Nizamani emphasized that it is mandatory for factory owners to adhere to these minimum wage regulations, and individuals with objections to the decision have a 14-day window to submit them.

Image Source: The Guardian

Furthermore, Chairman Nizamani warned that strict action will be taken against those who fail to pay their workers the mandated minimum wages.

In a related development, the Sindh High Court (SHC) has directed the enforcement of the minimum wage set by the Sindh government. The SHC bench specifically ordered the government to ensure that sanitary workers receive a minimum of Rs 25,000 per month. Additionally, the labor department has been tasked with collecting reports from various departments for a comprehensive review of the matter.

Stay tuned to Brandsynario for the latest news and updates.

What’s Stopping People From Seeing Psychologists In Pakistan?

By
Dr. Rida Qamar
-

Mental health stigma remains a significant issue in Pakistan. Many people in Pakistan, as in other countries, often associate mental health conditions with shame or weakness. This stigma can deter individuals from seeking help and support, leading to untreated mental health issues. Efforts have been made to raise awareness and reduce stigma through education and advocacy, but it’s still a prevalent issue that needs ongoing attention and change in societal attitudes.

Moreover, the lack of empathy by doctors also add to the dilemma. An individual who often tries to seek support is either met with unsupportive families or ends up in the hands of doctors who know nothing better. If cultural norms, stigmatization, and lack of awareness weren’t enough, add poor counseling and lack of sensitivity shown by the doctors are something that majorly refrains people from going to counseling.

Read More: Is Toxic Mental Health Glorified In Pakistani Dramas?

A Pakistani’s Experience 

A psychologist who is meant to be a safe space often ends up traumatizing the patient even more. Such an incident was shared by a Twitter user on her social media where a lack of support by her doctor led her to stop seeking therapy.

Here’s what she had to say about her experience.

The response to her tweet was met with significant support and many users shared their own experiences.

However, some users also reflected the mental capacity of such doctors by spewing hate on social media. Disregarding the struggle and the need to seek support, some of these tweets downright show what’s wrong with our society.

Read More: Mental Health Awareness – Still A Stigma In Pakistan?

What are your thoughts on getting psychological help from Pakistani therapists? Have you had an experience? Share your thoughts in the comments below.

Stay tuned to Brandsynario for the latest news and updates.

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