Ghandhara Nissan has officially announced its entry in Pakistan with the manufacturing and licensing to locally produce not one or two but three Datsun models.
This new move is the automotive giant’s strategy to emerge in the Pakistan local auto market as one of the new yet dominating players. This way, the brand will be able to meet with customer demands and stay on top with trends as well.
Ghandhara Nissan’s Project Director and Senior Executive Director of Marketing and Sales Muazzam Pervez Khan shared that the commercial production of all three models will start in mid-2020.
We will begin with the assembly of a 1,200cc Datsun Cross in July 2020 and then roll out the 1,200cc Datsun Go hatchback and Datsun Go Plus seven seater in the next two to three months – Khan to Dawn
Khan further shared that the company has also short-listed 22 vendors to manufacturer the parts required for the vehicles. Earlier in 2018, the company was awarded the Brownfield investment status under the Auto Development Policy of 2016-21.
It is reported that Nissan will invest PKR 6.5 billion in Pakistan over the next four years and create approximately 2,000 job opportunities as well. It is expected to make 15,000 units per year and expand to 35,000 units in the next five years.
Nissan Sunny was a popular model from 1996-2004 with some 2,500 units circulated in between that time.