Engro Onaaj has recently launched its new Basmati rice TVC. Engro Onaaj aims to reinvent home staples with premium quality and packaging checks.

Engro EXMP AgriProducts Pvt Ltd is a wholly owned subsidiary of Engro Corp; it launched its staples’ line by the name of ONAAJ this year in August; the most recent launch is the Basmati Rice, under the Onaaj umbrella.

View the Engro Onaaj Basmati Rice TVC below;

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The TVC shows premium quality rice and how different rice dishes look tempting when Engro Onaaj Basmati rice is used; be it Biryani, Daal Chawal or any other rice dish, Onaaj Basmati Rice just looks and tastes better than all.

The Production House for Engro Onaaj Basmati Rice TVC is Ambience Films while the Agency is Adcom Leo Burnett.

Onaaj also launched their Khaalis Chakki Atta, closely followed by the launch of Onaaj Basmasti Rice in August 2015.

Engro has widely diversified its portfolio and with it, has revolutionized the trend of promoting household staples food with a premium quality and look.

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