These Brands Are Offering The Winter Collection Of Your Dreams 2022

As the winter season is upon us, the brands are on the quest to launch the most upbeat and trendy winter collections. Be it...

Is Alizeh Shah A YouTuber Now?

Pakistani actor Alizeh Shah is the latest to debut as a Youtuber. The actress recently announced her Vlog on Instagram with a snippet of...
slay outfit heat eid 2021

Eid-ul-Azha 2021: 7 Ways You Can Slay Your Outfit In This Heat

We look forward to Eid all year round. It’s safe to say the planning of outfits, trips to malls and putting together everything is...

Ideas Pakistan Day Online Sale To Start From March 9

While the chilly winter is going away, one habit will stay – that's shopping your favorites from gulahmedshop.com from the comfort of your home...

Turkish Jewellery is the Latest Trend: Here’s Where You can Buy Them From

Pakistan is a little obsessed with Turkey. Be it their dramas, their actors or the country itself. Now the latest trend to take over...

Adidas Women Reveals New Collection with London Dancer Isa Welly

Adidas Women has unveiled its latest bras and tights collection, this time teaming up with London-based wellness coach and dancer Isa Welly. Having previously collaborated...

Ayeza Khan Becomes the Face of Alkaram’s Spring/Summer 2018 Collection

Alkaram, the leading Pakistani fashion brand, recently announced the renowned actress and model, Ayeza Khan as the face of its upcoming Spring Summer 2018...

Style Trend Alert: Handbags for Summer 2016

If there’s one accessory that can lift your style quotient considerably then it’s definitely going be a bag.  Be it a clutch or a...
shaanepak

Shaan-e-Pakistan 2015: Indo-Pak Designer Collections

Shaan-e-Pakistan, the three-day Pak-Indo cultural extravaganza Shaan-e-Pakistan powered by Braahtii concluded with a fashion showcase where Pakistani and Indian designers showcased luxury/pret and couture...

Nishat Linen Eid Collection 2016

May 28th is the day everyone is waiting for. The Eid Collections by all the top designers are coming out and no one can...

Sana Safinaz Appoints OCM as Exclusive Distributor in India

Pakistan's coveted fashion brand Sana Safinaz has raised its game in India, signing up a collaboration with fabric manufacturer OCM to tout the designer...
phataka bride khussa

Iqra Aziz Wore Very Hip Khussas at her Mayoun & We Want a Pair...

One of the most hyped weddings of the year has just begun on the eve of December 25th. Iqra Aziz and Yasir Hussain kick-started their...
local brands fragrances

8 Local Brands That Are Offering Amazing Fragrances

We have all always turned towards bigger, international brands for fragrance options but did you know we have some stellar local options too? Be...

Denim Hair Takes Over! Hot Trend For Spring/Summer 2016

It is a well-known fact that a trusty pair of jeans is an absolute fashion staple, but denim is now sparking the latest beauty...
Maria-B-lead

MARIA.B Premium Luxury Linen Collection 2015

There is some exciting news for the Maria.B fans! The wait is finally over for Maria.B fans as the brand is gearing up to launch Maria.B...

Maya Ali’s Photo Shoot For ‘Samreen Vance House of Jewels’

Pakistani starlet Maya Ali stuns in a spectacular photoshoot for the much-coveted jewelry brand, Samreen Vance House of Jewels. Famous for her role in the...

Twitter Reactions: Our Very Own #GoraObsession

In the world of advertising and marketing, there is always something new to explore. Recently a well-known fashion brand, Edenrobe hired Kevin Pietersen as...
maria.b-lawn-2016

Maria.B Lawn Collection 2016 Launched Ft. Maya Ali & Hamza Ali Abbasi

The Maria.B Lawn Campaign 2016, one of the highly awaited lawn campaigns of the year, showcase glamour, grace and exquisite design techniques making the...

Sneaker Boots, Mask-Like Sunnies And A Riot Of Prints: Louis Vuitton Resort 2019

After Chanel, Prada and Dior, fashion house Louis Vuitton presented its Resort 2019 collection Monday, May 28 at the Marguerite and Aimé Maeght Foundation...

Hollywood Reporter November Issue Feat. 8 Hollywood Actresses

The latest cover of "The Hollywood Reporter" features eight of Hollywood's most powerful women including Kate Winslet, Jennifer Lawrence, Cate Blanchett and Helen Mirren...