This Pakistani Designer Has Something Unique For Men This Eid!

A designer's craft says a lot about themselves. While many stay true to their roots, others try to step out of mediocrity once in...
generation stealing designs

Generation Responds Back After Being Accused Of Stealing Designs

Generation is a brand whose work spans decades and millions of wardrobe staples. What do they not have going for them? They’re inclusive, they...
pakistani brands inclusivity

Pakistani Brands That Are Truly Making A Difference By Promoting Inclusivity

Inclusivity in clothing or fashion brands is a relatively new concept in Pakistan. The movement has been led by many influencers and activists suggesting...
sana safinaz strange campaign

Sana Safinaz Receives Backlash Over Its ‘Strange’ New Campaign

Sana Safinaz is a household name in Pakistan and they have started expanding their creative philosophy into many departments recently. They just released their...
shein workers messages

Are Shein Workers Leaving Secret Messages On Clothing Tags?

Shein - Not only have you heard about the place but you’ve also probably shopped from it or still are. The place has been...
poor quality local clothing

Poor Quality Of Clothes – What Are Local Clothing Brands Up To?

The latest ban on imported items from abroad, including clothing items, has left many Pakistanis stressed and confused. Where do they get their clothes...

Rising Inflation: Designer HSY’s Statement Starts An Online Debate

Rising inflation has been the talk of the town. To keep up with the demand and supply, brands are now increasing their retail prices,...

This Adidas & Gucci Collaboration Has Got People Talking

Fashion powerhouses Gucci and Adidas have collaborated for yet another fashion release. The brands are top-tiered names in sports and fashion, respectively, so it's...
shehla chatoor ad cringe

Here’s Why Designer Shehla Chatoor’s Recent Ad Is Making People Cringe

It has become the norm for designers to create short films and editorials to accompany the release of their collections. Shehla Chatoor is one...

Adidas & Gucci’s Umbrella Collaboration Gone Wrong

Brand partnerships can add excitement to the consumer market, allowing brands to reach a new audience segment and create hype. Most recently, creating this...
sana safinaz abaya

Sana Safinaz Latest Campaign Is All About Inclusion & Freedom Of Choice

Sana Safinaz has come up with a stellar campaign to market their upcoming ‘Mahay’ collection. The new collection is going to be another edition...

Get Shoes & Bags For The Summer From Ideas Great Summer Sale Online From...

Ideas by GulAhmed is a safe bet for any and every need you could possibly have. The store has become a household name because...
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Ethnic Under Fire As Complaints Of Poor Quality & Pricey Clothes Pour In

Ethnic is a well-established brand that seems to be its own enemy. Though the brand releases covetable collections with many gorgeous pieces, its quality...
coca cola clothing store

Coca-Cola Has Just Opened A Flagship Clothing Store And It’s Amazing!

We were still reeling from the news that Coca-Cola was about to launch a pixel-flavoured drink. How does one taste pixels steel? In all...

Humayun Saeed And Adnan Siddiqui Changing The Face Of Fashion Under The Wings Of...

Cast And Crew is about to change the face of fashion in Pakistan. Humayun Saeed and Adnan Siddiqui in partnership with J. have launched...

The Ultimate Menswear Eid Guide From Ideas Man Stitched Eid Collection

GulAhmed is a one-stop-shop for any and all sartorial needs in the upcoming Eid. The choices that they offer for men be it in...

Dress Up For The Season Of Blessings With IDEAS Latest Kurta Collection

The blessed month of Ramadan is here. These 30 days bring about a lot in terms of spirituality, happiness, and the concept of rewards....

Levi’s® Celebrates That ‘You Are Wonderfully Made’ This Ramadan

Lahore, Pakistan – 31st March 2022: This year’s Ramadan greeting from Levi’s® is clear and simple – “You are Wonderfully Made”. At the campaign’s core...

3 Festive Wear Trends Spotted In GulAhmed’s Eid Collection 2022

With Eid less than two months away, you will be searching for the perfect festive ensemble. An ideal Eid outfit needs to strike a...

Pakistan Day 2022: 5 Brands That Are Offering Amazing Sales

Want to save some bucks on Eid shopping but have no idea where to start? Buckle up as this Pakistan Day is a golden...