Anhad (Urdu for ‘without boundaries’) the new cutting-edge multi-designer brand outlet is your best bet. Launched in Delhi, at Saket, the multi-designer brand hopes to do more than stock popular labels from all over the country.
Anhad aims to bridge the gap between Indian and Pakistani fashion by promoting and selling Pakistani fashion labels and clothing in India. One can name it as world peace through shopping! Isn’t that exciting?
Currently, Anhad is focusing on introducing Delhi to the luxurious Pakistani fashion consisting of established designers such as Sania Maskatiya, Sapphire, Elan by Khadijah Shah, Faraz Manan and Farida Hasan along with collections from Khaadi, Zainab Salman and Sahar Atif.
The team behind Anhad is the singer Kiran Chaudhry and the Pakistani ‘lawn textile’ Shabana Khan. They will be bringing their experience and contact onboard in order to source all the interesting designers of Pakistan.
A refreshingly exquisite take on textiles and craftsmanship is sure to be found at Anhad. Anhad is also planning several shows for bridal couture and will eventually also offer stitching services. The brand plans to open a store in Mumbai soon.
Stay tuned to Brandsynario for more updates.