Every piece of communication design comes to exist because someone wants to say something to someone else so that this someone else does something in particular. It can be an activity or product, a visual communication design is always aimed at people therefore it is social science, art, technology, and craft altogether.
In today’s world, where information is a key commodity, the importance of visual communication design is only limited by the quality of the designers who can make substantial contributions to the clarity, effectiveness, beauty, and economic viability of the ever-growing ﬂow of information. The role of designers has never changed.
Look at this medley of vintage ads in the national media published during 50s till late 80s before the advent of computer that has opened a wide range of possibilities: