Facebook recently launched its Video feature called “Watch”. This will pin the social media giant in direct competition with YouTube, other TV networks, and even Netflix.
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The website is already broadcasting some Major League Baseball games. This is the biggest move by Facebook by expanding its video offerings with a wide variety of programs; ranging from professional women’s basketball to a safari show and a parenting program.
Previously, Facebook’s Watch feature aired shows made by their users.
But now, it wants to become a source of original and well-produced videos.
What is more, Facebook had signed deals with millennial-focused news and entertainment creators Vox Media, BuzzFeed, ATTN, Group Nine Media and others to produce shows, both scripted and unscripted. The social media tycoon will then run these videos on their tab.
The social media tycoon will then run these videos on their tab.
Daniel Danker, Facebook’s product director, commented on this new development:
“We’ve learned that people like the serendipity of discovering videos in News Feed, but they also want a dedicated place they can go to watch videos.”
Mark Zuckerberg also posted this news on his Facebook Offical Account.
We believe it's possible to rethink a lot of experiences through the lens of building community — including watching video. Watching a show doesn't have to be passive. It can be a chance to share an experience and bring people together who care about the same things.That's why today we're launching the Watch tab in Facebook — a place where you can discover shows your friends are watching and follow your favorite shows and creators so you don't miss any episodes. You'll be able to chat and connect with people during an episode, and join groups with people who like the same shows afterwards to build community. We hope Watch will be home to a wide range of shows — from reality to comedy to live sports. Some will be made by professional creators, and others from regular people in our community. We're starting to roll out the Watch tab to a limited number of people in the US, and the plan is to bring it to more people soon. I hope you enjoy!
Posted by Mark Zuckerberg on Wednesday, August 9, 2017
“The shows would include videos of the Women’s National Basketball Association, a parenting show from Time Inc and a safari show from National Geographic”.
ATTN reported on Wednesday that it had two original series coming to Facebook Watch: a health program with actress Jessica Alba and a relationship advice show.
For the time being, this facility will only feature the videos sent in by the clients, but eventually, this platform would be open to any person who wishes to air their show on Facebook.