After successfully cashing on Katrina Kaif’s beauty as a brand ambasador, Veet is all geared up to honor beauty and fashion, through their much anticipated event “Veet Celebration of beauty”  to be held today at Expo Centre Karachi. 

Renowned superstars, socialites, fashion designers and celebrated media personalities will grace the auspicious occasion. The event will be covered and shown by ARY Network.

The event has been designed to provide the ultimate entertainment and glamour, with an all-in-one package of beauty awards, a fashion show and variety of musical performances. 

The platform will be utilized by fashion designers to endorse their new designs and collections. A star studded musical night is being set up, featuring popular artists from the music industry. 

The segment to value beauty incorporates numerous awards for famous media personalities. The categories and nominees have already been announced.

The awards categories include best Awards for: Miss Elegance, Miss Catwalk, Miss Photogenic, Most Beautiful Skin, Most Beautiful Smile, Best Posture, Most Promising Model and The Beauty of the Year.

Voting has been opened for fans to choose their favorite stars for “Most Beauitful Smile” and “Best Elegance” through Veet’s Facebook Fan Page. The rest of the winners will be decided by a panel of jury consisting of beauty and fashion experts.

Nominations for the categories are:

Most Beautiful Smile 

Mehwish Hayat, Humaima Malick, Mahira Khan, Mehreen Raheal, Syra Yousuf

Most Beautiful Skin 

Ayyan, Ayesha Linnea, Mahnoor Baloch, Rabia Butt, Juggun Kazim

Best Posture 

Nadia Ali, Amna Ilyas, Rubab, Fayezah Ansari and Cybil Chowdhry

Best Elegance 

Iman Ali, Aaminah Haq, Mahnoor Baloch, Sonia Jehan, Reema

Miss Photogenic 

Aamina Sheikh, Ayyan, Amna Ilyas, Saima Azhar, Nooray Bhatti

Most Promising Model of the Year

Saima Azhar, Sehrish, Sana Sarfaraz, Sana Khan, Huma

Beauty of the Year

Ayyan, Ayesha Linnea, Mahira Khan, Humaima Malick, Mehvish Hayat

Miss Catwalk

Mehreen Syed, Fouzia Aman, Amna Ilyas, Iraj Manzoor, Fayezah Ansari

Effective promotion is being done on the brand’s social media page as well, showing glimpses of the venue and conducting online competition with free tickets as rewards. 

This year only, Veet launched the first ever model hunt in Pakistan, promoting model talent in aspiring youngsters. The show became an eventual hit and was aired on many popular TV channels. 

It is evident that the brand is undertaking a number of initiatives for setting a trend for such novel events, encouraging glamour and professionalism in the fashion and entertainment industry.

So far, Veet’s efforts have turned out to be victorious and successful and earned a lot of admiration for the brand.