Two technology giants, Telenor Pakistan and TPL Trakker, joined hands to further strengthen the digital Maps of Pakistan, TPL MAPS with the slogan ‘Maps will change the way people travel by making navigation easier’.
Sharing his thoughts on this development, Nauman Pervez Qureshi, Head of Digital Products Telenor Pakistan said: “As Pakistan’s leading Digital Services Provider, Telenor Pakistan has always embraced new ideas and products while innovating with offerings to make consumers’ life digitally convenient. Maps are an integral part of the digital play and we are pleased to embark on this milestone before anyone else in the Maps space. Our plans for a Digital Pakistan are on track and we believe Maps will play an important role in the lifestyle of our customers by making navigation convenient.”
Key points of agreement between the companies included:
- Extend the Maps solution to a wider audience beyond smartphones
- TPL Maps to become part of the internet.org program for Telenor users, TPL will especially make lite version of TPL Maps to make it accessible to a huge population
- All Telenor customer Sales &Service Centers and Easy Paisa outlets will be added in TPL Maps with Telenor branding
- Both companies agreed for cross promotion,Telenor will promote TPL Maps on digital channels and TPL maps will incorporate in-app promotion of Telenor products and services
Stating his vision about TPL Maps and the partnership, Ali Jameel, CEO TPL Trakker said: “Our vision is a connected Pakistan and what better way to do this than digital Maps. This second stage of partnership with Telenor brings the scale that we need to reach out to consumers. It’s a technology millstone for Pakistan today that we expand the maps with Street View, offline maps, much higher data points than any other mapping solution available, improved navigation and search that will entice people to use TPL maps. TPL Maps is a game changer for digital services and such partnerships will build the desired ecosystem for Digital Maps in the country”
TPL Maps, launched in August this year help users reach their desired destination by utilizing the smart search option that has over 2.3 million Point of Interests (POIs) to choose from across Pakistan. TPL Maps covers over 100+ areas and cities and 1 million distinct housing addresses spread over a road network of 400,000 km. In addition TPL Maps also includes over 1000 3D structures of important landmarks around various cities, which will further assist users identify and reach their desired location in the shortest time period. The app currently have 100,000+ downloads and increasing at a very high pace.
About Telenor Pakistan: Telenor Pakistan is a provider of high quality telecommunication services in Pakistan since 2005. It has over 36 million subscribers, over 3,000 employees and a nationwide network. For more information, please visit: www.telenor.com.pk
About TPL Trakker: TPL Trakker Limited, pioneers in vehicle tracking services in Pakistan and the market leader in the business have now expanded into Bike Tracking, Marine Tracking, Personal Tracking, Container Tracking and fast becoming an IoT company. Listed in the Pakistan Stock Exchange, TPL Trakker is part of one of the fastest growing business conglomerate, TPL Holdings. For further information, please visit: www.tpltrakker.com
About TPL Maps: Pakistan’s first and most comprehensive digital mapping solution, TPL Maps was launched in 2016 for mobile and web interface. The free app is available on Android and iOS store and so far 100,000+ users have downloaded and experienced the digital Maps of Pakistan. For further information, you can visit: www.tplmaps.com
Telenor Apps: apps.telenor.com.pk/#/download/1079
Google Play: play.google.com/store/apps/details?id=com.tpl.tplmaps&hl=en
App Store: itunes.apple.com/pk/app/tpl-maps/id1107265185?mt=8
Further details on the projects outlined in the MoU shall be shared as and when the projects will materialize and consumer offering is ready.
Stay tuned to Brandsynario for more updates.