The Economist’s Hot Potato Truck Campaign

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As an extension to it’s âCity Blitz advertising campaign, The Economist’s conducted an experiential marketing activity called âHot Potatoâ food truck. The word Hot Potato basically referred to the hot issues happening around the world. The ‘Hot Potato truck’ offered free hot potatoes with toppings titled as ‘terrorism’, ‘Gun Control’ to anyone in the public.

  • BRAND: — No Brand —
  • AGENCY: — Not Available —
  • CAMPAIGN TYPE: OOH Campaign
  • CATEGORY: Entertainment

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