After Sprite ka Tadka, Pyaas Ki Waat Laga and Mirchi ka Tadka Sprite ka Bharka , Sprite’s latest addition to its line of desi marketing punch lines seems to be “Nimbu Soda ki Thaa”

Conceptualized by Soho Square Pakistan, Sprite latest TVC features the emerging model and actress Armeena Rana Khan.

Watch the ad below:

Sprite – #NIMBUSODAKITHAA TVC 2015Creative Agency: Soho SqaureProduction: The Vision Factory Digital Agency: Digitz

Posted by Advertistan on Wednesday, April 29, 2015

The playful ad highlights the refreshment and the zing the colorless drink provides with its lemon-lime essence.

With chants of “Khulay, Charhay, Lagay Sprite! Lagay Sprite, Nimbu Soda ki Tha”, the TVC shows Armeena riding an elephant and enjoying the thirst-quenching, the ice-chilled beverage.

Labeling itself as a ‘Nimbu Soda’, this time the brand has deviated from its usual theme revolving around the combination of ‘Sprite and Mirch Masala’ and brought forward its quintessential citrus favor.