Diabetes Association of Sri Lanka along with IAL Saatchi & Saatchi, Sri Lanka came out with a great concept and a healthy message on this New Year. The DASL is a nonprofit organization with its headquarters at National Diabetes Centre (NDC) 50, Sarana Mawatha Rajagiriya; the only organization in Sri Lanka committed to serve the diabetic fraternity of the country through primary and secondary prevention, education, awareness and advocacy. The campaign has been executed in a very smart way; it shows that how diabetes and smoke are equally harmful for our health. The visual communication is way inspiring and hopefully it will motivate people to take care of their selves.
- BRAND: DASL
- AGENCY: IAL Saatchi & Saatchi
- CAMPAIGN TYPE: Print Campaign
- CATEGORY: Media / Advertising