Samsung Electronics held an event on 7th June at Expo Center Lahore to announce the launch of its latest Curved Ultra High Definition (UHD) television series in Pakistan. The new Curved UHD series was revealed to the media and public in a press conference.


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The interesting fact about the Samsung’s Curved UHD TV is, when compared to traditional flat-screen TVs; it allows more realistic viewing experience, even from different angles, thus ensuring that every seat becomes the best seat in the house.

Samsung’s innovative (4-step up-scaling) technology converts lower resolution contents into UHD picture quality enhancing the details of video images.  The combination of the curved screen and Samsung’s Proprietary Auto Depth Enhancer UHD technology automatically adjusts contrast for a greater sense of depth and gives a 3D-like effect without requiring glasses.

Mr. John Park, MD Samsung Pakistan, Afghanistan said, “The young UHDTV market has great potential in Pakistan. Samsung’s innovative technology converts lower resolution contents into UHD picture quality enhancing the details of video images. We are extremely delighted to launch a new range of innovative products. “

Samsung UHDTV displays the world’s true colors through PURCOLOR, crystal clear images with optimized contrasts, that is suitable for UHD picture quality. Samsung’s UHD dimming precisely adjusts the brightness levels to create deeper black and purer whites.