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Safeguard, a leading anti-bacterial soap of Pakistan launched its new TV commercial. Conceptualized by IAL Saatchi & Saatchi, the ad tells about Safeguard soap last longer in usage than before. Safeguard provides superior longer lasting germ protection for the entire family. Safeguard helps you protect your family’s health and enable you to live life to the fullest, by guarding your family against germs which are found everywhere, even on apparently clean surfaces.