Wrong Number

The newly launched, Rivo Mobile is taking the concept of product placement to the next level by branding a whole item song titled, Selfiyan Re Selfiyan in the upcoming movie, Wrong Number.


OPTP

According to sources, the smartphone brand will sponsor an exclusive song featuring a sizzling performance by model-turned-actress, Sohai Ali Abro.

Watch the trailer of Wrong Number here 

Known for her acting skills in various hit drama serials, Sohaai Ali Abro is playing the female lead role in the movie alongside Jalaibee’s famed actor Danish Taimoor.Sohaai Ali Abro

In Picture: Sohai Ali Abro at Pantene Bridal Coture Week.

The movie is a lighthearted comedy venture by Yasir Nawaz which will appeal to audiences as watch-worthy entertaining film. A close source from the movie reveals that Sohai plays the role of a girl-next-door, however she will be turning up the heat in the item song.

See Ayesha Omer in Karachi se Lahore Item Song

According to this source, “Audiences will get to see Sohai in a mehndi green sharara teamed with a hot pink blouse in the song. The whole thing has a very Bollywood feel to it.

Inspired by Bollywood, the infamous trend of item song in movies is becoming a compulsory inclusion to increase the commercial value of the movie. Before Sohai, Mathira, Mehwish Hayat and recently Ayesha Omer have been criticized for performing a seductive number in various Pakistani movies.

It remains to be seen whether the song will add any brand value to Rivo’s building reputation or make it worse.